Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged.This means leveraging places like Reddit, YouTube, and TikTok comments, as well as tapping into magazines, books, and even TV segments, which is perfect for you if scrolling social media gets overwhelming. We’ll look at real examples so you know exactly how to apply this to your own content with viral hook strategies and repurposing winning content structures from other niches. I’m sharing plenty of actionable tactics you can implement right away on Instagram, TikTok, LinkedIn, Facebook, or whatever platform you choose, and don’t forget your homework this week!In this episode we’ll be covering:My number one place for finding content ideas and where you can find inspiration when you’re just starting out. Staying in the know for your industry so you become the trusted go-to for new and updated information.How to use a hook or trend thats completely unrelated to your niche and make it work perfectly for your audience.Other placed to find content inspiration, especially when social media becomes too overwhelming.My quick hack for what to do if you’re stuck and too nervous to be on camera.Your homework this week: Find something that is brand new happening and turn it into content.Make sure you’ve joined the Hook Hotline! You’ll find my broadcast channel in my Instagram bio.Featured content in this episode:Dermguru: Unsexy Drugstore HairCareThriftyblondeblog: Becoming “That Girl”Euge.park: Heavyweight T-ShirtsShannonmckinstrie: I fixed these hooksRecommended episodes:Episode 60: Nail Your Short Form Videos with This Simple FormulaEpisode 83: Use the REP Hook Formula and Start Filling in the Missing PiecesEpisode 85: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 101: Double Your Views on Instagram with the RISE FormulaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The result? It’s already over 10,000 views and he normally gets around 300 to 400. I see him overthinking his content and I know you are too. We are in a loneliness epidemic, people want to connect and we connect through conversations and storytelling. If your content feels personal, your audience will see themselves in your story and engage. Don’t overthink it, let your personality shine and watch your community grow. Human moments drive good content, trust me, it works!In this episode we’ll be covering:How this era of social media focuses on authentic human connection and relatable storytelling.Building relationships and finding connection on social platforms through storytelling and relatable posts.Easy-to-weigh-in content drives engagement, such as local recommendations or trending (and sometimes controversial) topics.Using real-life conversations to inspire attention-grabbing hooks and content that gets more viewsA simple exercise to try this week: What conversations have you had with strangers that came up and are business related? Use that energy in your content for human connection.Featured content in this episode:Petfriendlyhomesfl: POV: You’re in FloridaIam_alisanporter: The BacheloretteTakai.raashid: Weight lossBreakthroughbyjill: Weird rules we followRecommended episodes:Episode 67: The Importance of Belonging on Social MediaEpisode 81: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of OurselvesEpisode 104: How to Create Viral Reels From Everyday Video ClipsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, there were no “rules” but now Instagram is flooded with “guru’s” telling you what to do and what not to do. Not only did it suck all the fun out of social media, it can get confusing with all the conflicting information. So instead of feeling like you’re doing everything wrong when it comes to social media, I want you to think about the advice you’re listening to, does it fit into your life? Does it make sense for you and where you are in life right now? Human connection is the heart of social media, so don’t stress about having perfectly polished content, I want you to keep sharing your heart and making people feel seen in the process. That's such a huge gift and it's helping people become obsessed with you because you get them. How cool is it that you can post a few times a week, show up in stories, document your days in simple ways, and make people feel connected to you and like you're their friend.Featured content in this episode:What I would post for you this weekRecommended episodes:Episode 30: Attract New Followers with Talk to Camera ReelsEpisode 41: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 74: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 92: This is the Era of Experiences and BelongingEpisode 94: You Want Your Content to Fit Your Life, Not Become Your LifeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiting for the right hook. You already know that storytelling and human connection are key elements for creating good content, but today we’ll go a step further and I’ll break down the viral reel one consignment store owner created in my workshop. She shared a simple reel that landed perfectly with her audience using a three week old video clip she found in her camera roll and a touching human moment.In this episode we’ll be covering:A peek into my weekend workshop with an amazing group of women and how they finally broke out of 200 view jail.The storytelling potential I envisioned for this group of consignment shop owners.A viral reel case study: how we turned a B-roll reel about a postman into viral success by adding more context and emotional appeal.What it means to close the loop when we create a piece of content, and why it’s important!If you’re wondering how to get access to all the great trending audio sounds you hear on Instagram, I have the quick fix you need to start using those sounds asap!Featured content in this episode:Chic_and_unique_burlington: Our postman…Recommended episodes:Episode 94: You Want Your Content to Fit Your Life, Not Become Your LifeEpisode 95: Building Real Community with Stories and Shared MomentsEpisode 96: Boost Retention Rates and Create Memorable Content that Feels HumanEpisode 100: Use Identity Driven Content to Connect and Engage with Your AudienceEpisode 101: Double Your Views on Instagram with the RISE FormulaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yourself, will this grab their attention by taste alone? In this episode we’ll be covering:How taste driven content makes your audience feel seen and connected when they are scrolling (solving 99% of your Instagram marketing problems!?)Examples of irresistible hooks, visual cues, and specific callouts that instantly align your brand with the people you truly want to serve. Creating value through connection and making sure people feel seen in your content.Using visual storytelling (B-roll, branding, and aesthetics) to quickly grab attention on Instagram and TikTok.Naming your audience’s taste with identity call outs, building instant connection and engagement.Featured content in this episode:Jkb.journal: Your cleaner shouldn’t need a warning labelJessandmissamelia: POV She kept you up all nightKaivalondon: Milestone ring stackBerlingerjewelry: Normalize smaller engagement ringsHenryjwade: Do you want to go camping?Lauramvila: When I say I want a big candleVivianshayhome: I’m an artist kitchen remodelRecommended episodes:Episode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 83: Use the REP Hook Formula and Start Filling in the Missing PiecesEpisode 92: This is the Era of Experiences and BelongingEpisode 96: Boost Retention Rates and Create Memorable Content that Feels HumanEpisode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 100: Use Identity Driven Content to Connect and Engage with Your AudienceSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your personality and values matters just as much as your niche and we are officially busting the myth that Instagram’s algorithm changes all the time. We’ll walk through the practical do’s and don’ts for your content, including how authentic interactions, great lighting, and trending audio can make all the difference.In this episode we’ll be covering:Latest Reels Lab success story of how my student gained 350 followers from a single post and how your content doesn’t have to be all business.Fun fact: Instagram hasn’t changed. What’s changed is what resonates with users, that includes the type of content we want to see and how we interact with it.Understanding the Instagram algorithm and how it works for you, so that you can actually grow your account. Instagram’s official tips for how to boost your reach, focusing on authentic interactions, video quality, and trending audio.What hurts your reach the most when it comes to creating content.Additional tips to consider when you’re trying to create engaging social media content.Featured content in this episode:Shannonmckinstrie: The hook formula I swear byCreators: What helps your reachRecommended episodes:Episode 57: Repurpose Your Content for More Impact with Less EffortEpisode 79: Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 MethodEpisode 84: Train the Instagram Algorithm to Hype Up Your ContentEpisode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your ContentEpisode 94: You Want Your Content to Fit Your Life, Not Become Your LifeEpisode 101: Double Your Views on Instagram with the RISE FormulaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Everything is about to fall into place for you, because I’m going to tell you exactly what to do when you create your next Instagram post. I created the RISE Formula to help boost your engagement and get more views on your content. This hook formula will not only increase your reach, but it actually converts so you get more followers and sales, while growing your community. We’ll look at content examples and break down how each fits into the RISE Formula so you can confidently start using it right away. If you’re ready to rethink your hooks and leverage what makes you and your audience unique let’s jump in!In this episode we’ll be covering:An overview of the REP Hook (Relatable, Expert, Personal) and how it is geared towards creating helpful content. What the RISE Formula is (Recognizable, Identity, Specific, Effect) and how to start using it in your next Instagram hook.Content examples to help you start creating your next hook with confidence and boost your engagement.There is no one right way to do a hook, but if your content is underperforming, it’s probably the hook.The more relevant a hook is, the more effective it is for your audience; try to use at least two or three elements of the RISE Formula, if not all four.If your content is not converting to new sales, followers, or community, then what’s the point? Featured content in this episode:Fairwayphysiopt: POV: You’re a golfer…Feelgoodwithfi: The dinner I’ve been eatingColtonreidofficial: POV: You find the most perfect homeHer.thirties: Sunday lunch in your thirtiesAbsolutelyaustin: Mental health walkRecommended episodes:Episode 83: Use the REP Hook Formula and Start Filling in the Missing PiecesEpisode 92: This is the Era of Experiences and BelongingEpisode 94: You Want Your Content to Fit Your Life, Not Become Your LifeEpisode 96: Boost Retention Rates and Create Memorable Content that Feels HumanSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leaning into your own identity, looking at viral examples to break down the differences. I’m sharing a client win from a recent viral reel and we’ll talk about why sharing your unique perspectives and experiences are the key to standing out online.In this episode we’ll be covering:Giving yourself permission to start things messy and embrace imperfection.How we love to learn from each other through stories and experiences.Prioritizing your messaging and understanding who your audience is when creating content.Reviewing the REP Hook Formula: Relatable, Expertise and Personal.Audiences purchase or engage based on their own identity or the creator’s identity.Leveraging personal identifiers in content hooks to resonate with your audience, such as demographics, situations, and locations.Featured content in this episode:Casuallymatthew_: POV There’s a nook on InstagramMecailabeth: I have ADHDNoahglenncarter: Kevin James sitting aloneShawnacischroeder: Classic Literature by Black AuthorsMindfullymademotherhood: Snack my family asks for on repeatBudgeters_anonymous: Our son’s net worth at 3 monthsRecommended episodes:Episode 53: Use Customer Insights to Create Reels That Attract and ConvertEpisode 61: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 67: The Importance of Belonging on Social MediaEpisode 83: Use the REP Hook Formula and Start Filling in the Missing PiecesEpisode 85: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 92: This is the Era of Experiences and BelongingEpisode 95: Building Real Community with Stories and Shared MomentsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Business owner to business owner, can we just take a moment to have a conversation about running a business during these heavy times? Between the constant news cycle and everything that’s happening in the world and in our personal lives, I want to take a moment to remind you to trust yourself. You know what’s best for you, especially as we navigate life right now. I want to share a little about my time with CNN during some really dark and difficult times and how that experience shaped how I care for my nervous system now. I’ll touch on the responsibilities we face as content creators and business owners and why it’s important to listen to your gut when deciding what to share. I also have a quick win to help you keep your content human and transparent, even when things aren’t perfect behind the scenes, because I think we all need it right now.In this episode we’ll be covering:An honest discussion about the realities of maintaining a business when the world is on fire.The emotional toll and impact on our mental health from news overload.Following your instincts when it comes to posting content and promoting your business.How to handle expectations and public pressure when it comes to speaking out. Managing within your personal capacity and protecting your mental wellbeing.Quick win for posting content right now: less polished, personal perspectives and lived experiences that lean into transparency and belonging. Featured content in this episode:Shannonmckinstrie: The content actually growing accounts right nowRecommended episodes:Episode 67: The Importance of Belonging on Social MediaEpisode 74: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 77: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram ContentEpisode 95: Building Real Community with Stories and Shared MomentsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun, and effective. Whether you’re pushing a low-ticket digital product or a high-ticket offer, I’ll walk you through exactly how I show up every day, explain my strategy for converting followers into buyers, and talk about why your excitement and real client wins make all the difference. We’ll discuss using different platforms to drive traffic where it counts, and I’ll present  you with a challenge to help you start selling with confidence, no hard sell required.In this episode we’ll be covering:My struggles with selling on social media and the early challenges I faced in my business around feeling salesy. How I was able to lean into Instagram stories as a sales tool in a way that felt comfortable and familiar. My go-to Instagram stories strategy, also called “the sandwich method” with a breakdown of each step.My personal approach to selling higher ticket vs lower ticket items on stories. Integrating client successes and testimonials into stories in a way that feels natural and shares excitement. The role of sales funnels and email marketing and how everything works together to drive sales. Featured content in this episode:Shannonmckinstrie: First three stories to shareRecommended episodes:Episode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 056: The Reel That Had Me Clicking Buy ImmediatelyEpisode 073: Staying Top of Mind with Instagram StoriesEpisode 092: This is the Era of Experiences and BelongingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

The theme for today’s episode is familiarity. We all love familiarity, it’s comforting, it feels safe, and it gives us a sense of belonging, which has a huge impact on your online presence. We’ll look at real examples from creators that cultivate this sense of familiarity through scenarios, locations, and identifiers, making their audience instantly feel seen and at home. We’ll also discuss the viral 2016 Instagram trend and the psychology behind why we tend to gravitate towards scenarios we recognize. In this episode we’ll be covering:Making your content feel familiar to your audience and the impact it has on trust and engagement.The emotional safety and belonging that comes from familiar relationships, and how to evoke a similar feeling through your content.The role that nostalgia and simpler times plays in content right now, reminiscing about significant or everyday moments and the feelings that it creates.Why familiarity works in content, attracting and retaining viewers, offering connection and belonging.How to create familiarity in your content with trial reels, identifiers, and crafting scenarios that are relevant to everyday and lived experiences.Featured content in this episode:Inside Edition Interview on YouTubeKay.harike: Stranger Things New Years Eve PartySmillagrundholm: One day closer…Everythingemili: New taco night favAshroedl: Road trip and 2016 playlistEverydaywithmandy: Mom to momShannonmckinstrie: 2016 Trend PostRecommended episodes:Episode 081: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 087: How to Get New Followers on Instagram: Trial Reels, Bios, and More!Episode 091: Here’s What Good Content Will Look Like in 2026Episode 095: Building Real Community with Stories and Shared MomentsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I’ve said this before, we’re going back to basics when it comes to creating content online. In this AI age we are craving memorable content that connects us and feels human, content that feels real and tangible. There’s an increasing trend for an analog lifestyle, we’ll explore what those trends look like with lots of examples (all linked below!) and how I plan to incorporate this into my own content in 2026. We’ll talk about how the viral Topgolf story ended and what viral unplanned moments can teach us about belonging online. We’ll also discuss how important your retention rates are and why community interactions are key to engagement and growth.In this episode we’ll be covering:Reframing trendy content, especially if you feel anti-trend and don’t want to follow along.Getting people to interact with your posts and how I get so many comments.Creating content that makes people feel connected and like they belong somewhere.Why the analog trend is working so well right now and how to start incorporating it into your own content plan.How to hold audience attention, and increase retention rates and watch time with current trends.Featured content in this episode:Shannonmckinstrie: Topgolf breakdownTravelingtoretirement: Our number one money rule as a married coupleProfessorcorporate: Ways to call people stupid at workSatmasterclass: WritingAmbitiouslyalexa: January journal prompts Wordsof_emmaheaphy: Journaling on screenAskbridgetteg: Boyfriend instruction manualTheselfhelpplanner: Four goals you need for 2026Vuongdusti: Media I’ve been consuming instead of doomscrollingCheesegal: You let your kids pick the menuTahirashome: 10 Things we did to makeRecommended episodes:Episode 67: The Importance of Belonging on Social MediaEpisode 88: Find Your Content Rhythm and Build a Simple Content StrategyEpisode 90: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)Episode 92: This is the Era of Experiences and BelongingEpisode 95: Building Real Community with Stories and Shared MomentsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create content that truly connects by sharing real journeys and moments. I hope this episode reminds you that social media success starts with community and being you. So take a breath and join me for a light but meaningful start to the year.In this episode we’ll be covering:The importance of building a community on social media that sticks with you long after the initial journey ends.Sharing personal journeys and moments online helps bond with your audience, creating loyal followers.Viral videos that showcase a vibrant and engaged community rallying around a shared moment. Sharing fresh perspectives and behind-the-scenes moments.Pivoting your content doesn’t have to mean losing your audience.Getting active in comment sections and using stories to spark genuine interaction.Featured content in this episode:_tatianaforbesViral TopgolfFixed for LoganRecommended episodes:Episode 76: Create Content That Makes Them Want to Keeping Coming BackEpisode 82: How to Get New (and Old!) Followers to Binge Your ContentEpisode 91: My Personal Predictions for Instagram in 2026Episode 92: This is the Era of Experiences and BelongingEpisode 93: The Instagram Algorithm is Not the Villain: Being More Intentional with Your ContentEpisode 94: You Want Your Content to Fit Your Life, Not Become Your LifeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn’t come from overthinking it or forcing ideas, it comes from living our real everyday lives and sharing those authentic moments, opinions, and experiences online. I’ll walk you through why the magic of social media lies in showcasing your personality and lived experience, and I’m sharing some fun content examples to help you get some quick wins so you can approach content creation with renewed energy as we head into 2026.In this episode we’ll be covering:How to make content creation less overwhelming by living your life, record what you're already doing and turn that into content.Sharing what your audience is too afraid to say or something that they haven't really thought of in that way.Using your lived experience to create relatable posts that connect with your followers.Why brands and products need a unique personality to succeed on social media in 2026.Content examples that drive engagement and growth using the 4H’s: helpful, humorous, heard, and happenings.. Tips for integrating content creation into your routine without it taking over your life.Featured content in this episode:Wonderfilled_life_: This coffee smells like everything is getting thrown away todayDr.zachtrevino: Merry Christmas to everyone except…Hanashappyhome: Small starter homeCharlotteetiquette: One polite habit…Lydkerr: Turns out veggies are deliciousBoringfriends: Support smaller businessesRecommended episodes:Episode 006: Selling a Lifestyle, Not Just a ProductEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalityEpisode 092: This is the Era of Experiences and BelongingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusing on crafting a more intentional content strategy that’s all about authentic connection, powerful storytelling, and understanding exactly what your audience craves. We’ll discuss a major Instagram update from this past week (hashtags aren’t dead), how to best apply the change to your own content, and why it might feel like the algorithm is the enemy (it’s really not!). Let’s make 2026 our best year yet!In this episode we’ll be covering:The latest update from Instagram: New hashtag update limits usage to three to five relevant hashtags per post.Prioritizing intentional content, with keyword-rich captions and on-screen text.Keeping audiences engaged and increasing retention rates through storytelling and humanizing your content.Using me-centric storytelling hooks and relatable language that builds emotional connection, driving shares and saves.Doing audience research and speaking directly to followers' needs, interests, and lifestyles for optimal reach.The algorithm myths: Instagram rewards valuable content that genuinely resonates with people.Featured content in this episode:Hashtag UpdateRecommended episodes:Episode 088: Find Your Content Rhythm and Build a Simple Content StrategyEpisode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)Episode 090: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)Episode 091: My Personal Predictions for Instagram in 2026Episode 092: This is the Era of Experiences and BelongingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belonging. Whether you’re a brick-and-mortar shop owner, a realtor, fitness coach, business mentor, or product creator, what sets you apart is inviting your audience to feel something. In this episode, I’ll break down how to transform your content from “teachy and generic” to ME-centric and lived-experience focused. We’ll talk about crafting carousels and reels that put your followers in the story with actionable ways to make your messaging familiar, cozy, and inviting.In this episode we’ll be covering:Why lived experiences matter more than generic “value” posts that sound like Google or ChatGPT.Shifting focus to Me-Centric hooks where you share real experiences, recommendations, and stories.Creating a sense of belonging and community allowing your audience to see themselves in your content, while also helping them feel safe.The growing desire for memorable, interactive experiences both online and in-person.Leveraging familiarity with hyperlocal content that mentions specific cities, states and other locations.Personalizing your content to speak to specific people making them feel seen and like they belong. Featured content in this episode:ShannonMcKinstrie: 5 Subtle Content Shifts Driving Massive Growth in 2026Recommended episodes:Episode 067: The Importance of Belonging on Social MediaEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s literally right outside your window, and the core reason for all social media. We’ll do a reel breakdown discussing key elements and why they work, revisiting the REP hook formula, and making sure your content is always specific to your audience. In this episode we’ll be covering:Finding content inspiration through relevant and current events to create content that is personal, relatable, and actually connects.The core reason for all social media, because genuine content that connects and resonates keeps us coming back for more.A content breakdown of what’s really working right now, we’ll review different key elements and why they work.How to weave relatable words, proof of expertise, and personal touches into content that resonates with your audience.The ultimate reel hack that keeps people coming back.Featured content in this episode:Becomingdrdevore: Whole FoodsShannonmckinstrie: 7 Simple things to start doingHolistichealingla: Trader Joe’sRecommended episodes:Episode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 083: Use the REP Hook Formula and Start Filling in the Missing PiecesEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 086: Give Your Social Media Content a Holiday TwistEpisode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)Episode 090: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed last week’s homework assignment, this episode is all about putting it into action. I’ll share the results of my own experiment (I focused on wedding photographers, but this applies to your industry too!) and show you how to apply those scenarios, making them uniquely yours. I’ll walk you through practical content prompts and how to use them, revisiting the posts we discussed in part one. Whether you’re feeling inspired after last week or still a little stuck, I’ve got you covered!In this episode we’ll be covering:Why human connection and storytelling are so important to your content going into 2026.Using scenario and situation based content in your content strategy to resonate with your specific audience.Back-to-basics of social media focusing on storytelling, personal journeys, and genuine conversations that serve your audience and build genuine connections.Examples! Crafting content hooks and storytelling techniques for services and products that use emotional triggers and personal stories.Thinking like a marketer and understanding the human psychology behind content with specific examples of effective prompts and scenarios.Featured content in this episode:The 4 H Method™️| Content Strategy MasterclassRecommended episodes:Episode 080: A Crash Course in Social Media MarketingEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategyEpisode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

We’re locking in and over the next 5-6 weeks you’re going to get into such a good content rhythm it becomes a habit. I’m bringing you part one of a two-part series designed to help you to become disgustingly good at social media, even during this busy holiday season! In this episode, we’ll focus on creating relatable scenarios your audience can see themselves in, whether you’re building a personal brand for product partnerships or delivering services as a pro. I’m sharing tons of real examples and scenarios, and a must try ChatGPT prompt so you can start with loads of ideas to help make content creation a habit, not a chore. In this episode we’ll be covering:Simple and effective content creation strategies for busy entrepreneurs during the holiday seasonHow to paint relatable situations and scenarios that help your audience see themselves in your social media content.Tips for full time content creators, lifestyle brands, product-based accounts and service providers to boost brand partnerships and sales.Why focusing on storytelling, emotion, and lived experiences makes content stand out.ChatGPT prompt to help get you started with lots of tailored content ideas. Grab a seat at the Webinar!Featured content in this episode:Trending_with_trina: Things I brought on my recent tripAskthedentist: Too tired to flossSweatandtell: You don’t feel like cookingCrystal_paschall13: Niche local coffee shopsHauskrist: Favorite things party gifts I would stealSelfseekingschool: Anxiety is repressed angerNail._.priere: Powder whiteAlexuscazares: 50 Healthy date ideasShannonMckinstrie: You want social media to start paying you like it’s a jobRecommended episodes:Episode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 075: Here’s What I Would Post for You on Instagram This WeekEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 086: Give Your Social Media Content a Holiday TwistEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today, I’m bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you’re feeling overwhelmed by all the social media “rules,” you are not alone, that’s why I’m sharing my simple approach to building a content strategy that actually works. I’m breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you’re posting once a week or three times a day. I’ll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!In this episode we’ll be covering:Dtiching the content creation overwhelm during the busy holiday season.Feeling stuck with content marketing buckets and rigid notions of when and how often to post.Tips for picking a posting rhythm that fits your lifestyle and goals.Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions. How using any of the 4H’s can be nurturing and engaging.Examples of viral hooks and relatable content ideas to boost audience connection.Featured content in this episode:Webinar: 4H Method FixDear AlgorithmThe hook that’s blowing up peoples accounts right nowBirthdayScorpio Season Back with your long distance friend!Recommended episodes:Episode 049: Relatable Humor That Says “They Get Me!”Episode 067: The Importance of Belonging on Social MediaEpisode 075: Here’s What I Would Post for You on Instagram This WeekEpisode 086: Give Your Social Media Content a Holiday TwistSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s talk about real strategies for getting new Instagram followers, especially as social media has evolved and people have become a lot more selective when it comes to hitting that follow button. I’m breaking down what actually makes someone want to follow you, including how to optimize your bio, pinned posts, and stories to create a magnetic profile, and why trial reels are still one of the best tools for attracting fresh eyes, even if they don’t go viral. In this episode we’ll be covering:How to think like a user, what makes you hit follow on an account? The strategy I use for trial reels that consistently brings in new followers to my account.Why is Instagram really giving those warning messages and should you be worried?How to prevent a trial reel from sharing to your account. Creating an irresistible Instagram profile with an optimized account bio, purposeful pinned posts, and daily engaging stories.Don’t have access to Trial Reels yet? Try this hack and let us know if it works for you!​​Step 1: Go to this URL on your phone (https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB)Step 2: Click the ‘Create Reel’ buttonStep 3: This will open IG to upload or create a video. Press next, make any edits, etc., then press next again to fill out the caption etc. You should see a toggle to select “Trial Reel” (This is a trial reel and will only be shown to non-followers at first.) Post when you’re ready!Step 4: Repeat the process and upload as many as you want. After a while the feature will just be on your account.Additional step: if you ever lose the feature after you had it, just repeat the step-by-step and you’ll get access to it again.Recommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 050: Stories Work! Here’s how to make them work for YOUEpisode 071: Start a New Instagram Account From Scratch (or Refresh Your Current One)Episode 073: Staying Top of Mind with Instagram StoriesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun! In this episode we’ll be covering:How to train your Instagram algorithm for holiday sales and trending topics discovery.Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.Featured content in this episode:Interiorjems: Ralph Lauren Christmas decor you haven’t seenBeyond_gray: Decorate your stair railing like a proBeyond_gray: How do you hang your window wreaths?Lifebyleanna: Above sink garland hackLife_of_glow: How do you get your dried citrus so perfect?Miriamobrien_: Ralph Lauren inspired ChristmasDrinkswithdanica: Your new favorite holiday cocktailSimplyeverydayliving: Christmas Shirley TempleLeahsguides: Books that make you feel like you're in a Hallmark movieXchristmas365x: Christmas breakfast ideasJingle.all.year: Ultimate Christmas movie calendarEmilywelchstyle: Soon life will feel like an early 2000’s rom-comLindsforthegirls: Perfect Christmas fleeceCozycornerkai: How we’re surviving darker daysLex_nicoleta: Gifts for the coolest girl you knowLeannebarlow: Picky girl christmasKatiegeorges: Gifts people actually want under $25Krystaldunn_: Girls craft nightRecommended episodes:Episode 057: Repurpose Your Content for More Impact with Less EffortEpisode 067: The Importance of Belonging on Social MediaEpisode 083: Use the Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can put into action this week. Whether you’re selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share. In this episode we’ll be covering:How to think like a marketer by knowing and understanding your audience almost as well as you know yourself.Practical tips for creating relatable content that focuses on real-life moments and scenarios that can be used in any industry.The why behind specific identifiers  vs generic labels like “busy mom” or “small business owner”The key reasons people choose to follow and buy: connection, community, and belonging, and making sure they are in any content you create.Featured content in this episode:Masseya: Home cooked meal for your kidsRecommended episodes:Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 067: The Importance of Belonging on Social MediaEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 080: A Crash Course in Social Media MarketingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultimate hype man. We’ll talk about how Instagram’s shift toward interest-based content is shaping what you see in your feed, why keywords and identifiers are more powerful now than ever, and how using strategic hooks, hashtags, and local references can get your posts seen by the audience who really wants them. With a few simple tweaks, you’ll be equipped to make the algorithm work for you. In this episode we’ll be covering:Understanding the Instagram algorithm shift from relationship-based to interest-based content delivery.How to train the Instagram algorithm to become your personal hype man, getting your content in front of more right fit people.Using identifiers and keywords to find and connect with your ideal audience.Leveraging SEO strategies (keywords, hashtags) to help Instagram categorize and serve your content.Real-time examples showing how Instagram algorithm recommendations reflect user behavior and interests.Featured content in this episode:Nataliembode: Fall wardrobe upgradesInourhouseandhom: One sentence responseSaraparkerdesign: Your interior design styleShannonmckinstrie: The thing people won’t tell youRecommended episodes:Episode 064: POV: They’re hitting follow… Immediately.Episode 067: The Importance of Belonging on Social MediaEpisode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This SummerEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now.In this episode we’ll be covering:A breakdown of my REP Hook Formula: relatable, expertise, and personal connection and how to apply each part to your own content.The importance of using relatable recognition and identity marketing when creating content and why words matter in your script, copy, and captions. Positioning yourself as a trusted source of insider knowledge, sharing your expertise as a job title or personal experiences.Highlighting the  curiosity gap with personal words (like I, my, we, us) making hooks more personal to foster authority and relatability.Actionable hook prompts and how to personalize them (even if you feel stuck!) using specific, situational language to increase relevance and stakes.Featured content in this episode:Shannonmckinstrie: Steal my proven hooksRecommended episodes:Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 067: The Importance of Belonging on Social MediaEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating. In this episode we’ll be covering:How to create bingeable, return-worthy Instagram content your audience looks forward to every week.Simple, repeatable ideas for launching a content series that actually fits your brand.Tips for incorporating your personal journey or business process into a signature series.Real examples of successful series for artists, food bloggers, designers, and brick-and-mortars.Creative prompts and hooks for building a series that attracts your target audience and increases visibility.Featured content in this episode:Vnessali: Day one of trying a new hobby to recover from burnoutElla_mobbs_art: Revealing my art until it reaches my audienceZarasmixtapes: Albums every music lover should listen toOrenmeetsworld: Are you buying the product or are your buying the brandIngrid.j.j: If you’re naturally attracted to these types of menEatingwellish: Great American RestaurantsLittlejoycoffee: Day one of trying new drinks for our fall menuCalebulf: Little luxuries: $500 Smart LampJenneatsgoood: 10 Days of fall dinnerRecommended episodes:Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This SummerEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 078: Your Winning Content Strategy is Hiding in Plain SightEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the right identifiers (aka the words and phrases that make your audience feel truly seen). We’ll dive into those identifiers, exploring what your community calls themselves, how to call them out directly in your content, and why that can boost your engagement, reach, and sales to the next level. In this episode we’ll be covering:The importance of B-roll and using video clips or photos that tell a story, making your content feel more relatable and engaging.Tips and examples for creating high-performing Instagram reels that call out your target audience to boost engagement and reach.Using ChatGPT, real conversations from DM’s, and testimonials to discover the exact language your audience identifies with.How to use those identifiers and specific language that will help your followers feel seen and connected.The impact of creating a sense of community and belonging in your social media strategies.Featured content in this episode:Prestonkonrad: If you want your bedroom to look…Thewed: Groom Portrait IdeasBylillianzhang: Four things you need to start doing…Recommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 049: Relatable Humor That Says “They Get Me!”Episode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 067: The Importance of Belonging on Social MediaEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connection, community, and belonging matter more than ever. I’ll share why selling shouldn’t be your primary focus on social platforms and how to shift your mindset to prioritize genuine human connection, because showing up as yourself is the fastest way to grow.In this episode we’ll be covering:How social media marketing is about building connection and belonging, not just making sales.Traditional marketing vs Social Media marketing, moving beyond features and benefits into storytelling and connection.Social media users want to feel something, seeking entertainment or connection, not just sales pitches.Creating content that reflects your core values and personal stories while building trust and authority with followers.Mixing humor, tips, and authenticity creates a sense of community and makes your audience feel seen.Leading with connection in your content, driving better results on your favorite social platforms.Featured content in this episode:Readyjetroam: Eight apps we never travel without_wildgreens: Life with plantsElevateetiquette: I may know the difference betweenRecommended episodes:Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 054: Is There Enough “You” In Your Content?Episode 056: ​​The Reel That Had Me Clicking Buy ImmediatelyEpisode 067: The Importance of Belonging on Social MediaEpisode 073: Staying Top of Mind with Instagram StoriesEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature 10-10-10 Method aka The Shannon Method, for intentional engagement, and share stories of how meaningful conversations, (yes, real convos in the DMs!) can lead to unexpected friendships, collaborations, and business growth. Whether you’re managing a brand, just starting out, or simply feeling overwhelmed with social media, you can take this simple engagement strategy, customize it, and run with it!In this episode we’ll be covering:My 10-10-10 Method for Instagram engagement and community building, breaking down each step.Sparking real conversations and connections with meaningful comments instead of boring generic comments that get overlooked.How daily, consistent engagement still leads to account growth with minimal posting.Engaging with hashtags and accounts your target audience follows, including local businesses or influencers.Building genuine relationships through the DMs and connecting over shared experiences or interests.Thinking of social media as a networking opportunity and perfect for introverts wanting to grow their business.Recommended episodes:Episode 034: Is Engagement the Most Important Metric on Instagram?Episode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just Instagram today, I’ll let you in on my favorite carousels taking both Instagram and TikTok by storm (with links!) and we’ll talk about studying your own scrolling and buying habits to unlock the kind of content that drives engagement and sales, all while keeping things authentic and fun.In this episode we’ll be covering:Discovering your winning content strategy through observation, leaning into what's already working on Instagram and TikTok.A real-life listener success story: growing to 126,000 followers in just one year using content hooks I’ve shared on this podcast!How to analyze viral brands outside your niche to inspire fresh and effective content ideas.The Nitro Bar's repeating, human-focused content formulas that keep outperforming the typical marketing guru advice.Creating your own carousel posts with candid photos and overlaying text.Human connection, emotional storytelling, and authenticity are more powerful than overly-polished, scripted posts.A little self-reflection on your own buying and scrolling behavior to help shape your unique content strategy.Featured content in this episode:Cozycornerkai: Solo dates I loveAshleyKburns: The stuff Zillow won’t tell youKaylaskitchandfix: Carousel dayChacekitchen: Soup season CarouselCourthaynes4: How to heal from anxiety Btswsuki: Websites I can’t live withoutMita.studioo: Next projects on my sewing listInspirewithyas_: Books I think every highly sensitive girl should readAnnnamiller: Top books I recommend as a Christian therapistRecommended episodes:Episode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We’ll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.In this episode we’ll be covering:Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.How to plan and schedule B-roll days for consistent, stress-free social media posts when you don’t have the time.Repurposing old captions and footage to save time and consistently post “new” content.Viral B-roll content ideas for business owners with limited time for social media.Using relatable, human moments and industry-specific B roll to boost engagement.Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.Featured content in this episode:Onebodycoaching: Full disrespect…Wildzanksy: You want to stop being a miserable mom?Jonwilliamsfitness: Protein bowls I eat on repeat…Flashesofstyle: It’s ok diva fall is comingShannonmckinstrie: Batch record B-roll with meRecommended episodes:Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleEpisode 057: Repurpose Your Content for More Impact with Less EffortEpisode 075: Here’s What I Would Post for You on Instagram This WeekSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online. In this episode we’ll be covering:Breaking free from the basic level content creation with real, personal, and humanized social media strategies that I see working right now.Building a genuine online community instead of chasing empty follower numbers, because we don’t need more unengaged followers.Start using more “me-centric” hooks and personal stories that boost engagement with examples.Simple steps to start showcasing your vibes, style, and personality on your business account to make your content more relatable and shareable.How to grow your brand with a little more fun and individuality, because we love to see it!Featured content in this episode:mimi_drabik: Dumb things that make life more funjustina.franklin: Here’s how you're instantly going to make your life bettertara_langdale: Things I find incredibly unchiccandicedenise: Here’s some things you need to do to level upoutsideeric: Making life a little more joyfulcourtney_hirsch: I don’t do it all  Recommended episodes:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 006: Selling a Lifestyle, Not Just a ProductEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 062: Why You Don’t Need Fancy Content to Stand OutJoin my Broadcast Channel on Instagram where we break down even more viral reels! Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if I was running your account, whether you’re a coffee shop owner, realtor, or run a bigger business. We’re talking about random thoughts to educational demos, with POV storytelling, community-building content, and the easy carousels that we’re all loving right now. I’ll break down each post type, with examples and hooks to get you started, plus, we’ll touch on the pressure of niching down and having a perfectly (un)curated grid.In this episode we’ll be covering:Step-by-step content plan for business owners, whether it’s just you or your part of a larger business entity, this is exactly what I would post for you this week.Reminder of the importance of showing your human side and personality when you are creating content.How sharing random thoughts, hot takes, and POVs can boost your account engagement online.Using demos and conversational tips to create relatable, helpful Reels that resonate with your audience.Leveraging trending carousels, humor, and behind-the-scenes “happenings” for fresh content your community loves to see.Featured content in this episode:chelsea_explains: I get to…Isabellapaige_: What my type isthe.rosie.home: Are you even a girls girl?rebeccajade___: Of course everything is falling apartscottbrysonbts: Parking lot safety tipsbalancebymacy: 5 Articles that helped me fall back in love with lifeleadershipheather: I can tell by your emailsshannonmckinstrie: The one friend who creates the Instagram storyshannonmckinstrie: How our dream beach house came to bedietcoke: OOORecommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 049: Relatable Humor That Says “They Get Me!”Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 066: Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?Episode 067: The Importance of Belonging on Social MediaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it matters, how it can make your business thrive, and what it really looks like in action. I’m sharing real examples, honest client stories, and practical advice to help you start blending your expertise with personality so your audience can actually relate to your content. Whether you love sharing life updates or prefer keeping things tip-focused, I’ll show you why letting us into your world, even just a little, can supercharge your growth without losing your authority.In this episode we’ll be covering:The big shift back to human connection on all social media platforms like Instagram, LinkedIn, and TikTok.How to start showing more personality online, weaving personal stories into expert content.Moving away from strictly educational “how to” content to more relatable “how I” and personal experience sharing.Strategies for blending your expertise with humor and relatability as a business owner, without sacrificing credibility or authority.How to start using your Instagram Stories to build deeper relationships with your community.Featured content in this episode:Guided.cosmos: Four years of therapy in one minute (https://www.instagram.com/p/DIhCwQkTc0E/)Designclassicshomes: Let’s make your house more magical (https://www.instagram.com/p/DMvZfoaA0xm/) Erinondemand: Millionaire year (https://www.instagram.com/p/DK-N-nOxCH6/)Erinondemand: Having a husband who is your cheat code to life (https://www.instagram.com/p/DMY_1NmxbBn/)Recommended episodes:Episode 054: Is There Enough “You” In Your Content?Episode 067: The Importance of Belonging on Social MediaEpisode 072: Creator Style Content is for Everyone, Even YouEpisode 073: Staying Top of Mind with Instagram StoriesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a real connection, sharing what’s happening throughout my day, what I’m doing, where I’m going, what I’m watching. I want that connection for you too, so I’m sharing my own experiences, like how a single Instagram Story led me to my new favorite restaurant, and simple ways to invite your community into your world, building a trusted, engaged community while keeping your audience hooked, because we want to see more than just tips and tricks, we want to get to know who you are and connect with you on a personal level.   In this episode we’ll be covering:Sharing personal, everyday moments in Stories to create deeper human connections and boost engagement.Recommending businesses and products in Stories to stay top of mind and create word-of-mouth referrals.Balancing business promotion with personal content to make your social media presence relatable and enjoyable.Leveraging Stories in a way that works for you to overcome burnout and reignite your passion for content creation.Using Instagram Stories as a space to get comfortable on camera.Recommended episodes:Episode 040: Build More Connections with Everyday MomentsEpisode 058: Embrace the Content Creator MindsetEpisode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 050: Stories Work! Here’s how to make them work for YOUEpisode 072: Creator Style Content is for Everyone, Even YouSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disconnect still is. So today, I’m breaking down why your content needs to have that human, personal touch (just like creators and even big name brands do). I’ll walk you through real life examples from my explore page, showing you how businesses of any size can easily add more personality to their posts, because let’s face it you are a creator, whether you like it or not, and your voice deserves to be heard.In this episode we’ll be covering:How to create personal, human-focused content that drives sales and engagement on social media.Why business owners need to embrace the creator mindset, even if they don't identify as content creators.The shift away from corporate-style content toward storytelling and relatability.Examples of viral Reels and posts from travel agents, restaurants, and brands using creator-style contentAdding personality and relatability to business content for higher audience resonanceStrategies for creating shareable social media content that feels helpful, funny, or emotionally engaging.Breaking down misconceptions about "creator" content and explaining how big brands are using it successfully.Featured content in this episode:Pinch of Yum: A week of Trader Joes meal ideas (https://www.instagram.com/p/DMkwu3hxGmq/)emilyjtattoos: Tattoos I don’t have on myself (https://www.instagram.com/p/DMlNiE8NqJE/)Usemotionapp: AI assistant (https://www.instagram.com/p/C2QF3m1tqm2/)Thenitrobar_: Blueberry watermelon lemonade (https://www.instagram.com/p/DMLXBBRsi6b/)Recommended episodes:Episode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today we’re diving into something that so many of you have been asking for, how to start (or refresh!) your Instagram from scratch, without all the second guessing. Whether you’re brand new to the platform or you’ve been around a while and just need an account audit, I have tons of practical tips and golden nuggets to help you take the guesswork out of establishing a strong Instagram presence. We’ll walk through everything from the three lines every Instagram bio needs, to what your pinned posts should look like, and how to make your profile truly stand out. Plus, I’ll share some tricks for making engagement work for you right from the start, so you can stop stressing and start building a community that feels like your own little village.In this episode we’ll be covering:How to start and optimize a new or existing Instagram account for business.Auditing your Instagram profile, bio, and pinned posts regularly to keep it fresh and up to date.Clarifying your unique value and why people would follow or buy from you.Tips for writing high-impact Instagram bios and leveraging the name field with keywords.Choosing the right profile photo for brands and individuals.Why your first three pinned posts are so important and how to choose them.Leveraging engagement, following others, and using Instagram Stories to build authentic connections.Related episodes:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 068: Pin-Worthy Instagram Posts That Make Your Audience Feel Right at HomeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded her Instagram following just by posting what she’s passionate about, and how big brands are nailing social by being, well, more human. We’ll break down my top two Instagram growth hacks, focusing on bonding with your audience and creating content that’s all you, even if it feels a little uncomfortable. I’ll discuss real content examples for inspiration, and make sure you don’t miss your assignment at the end! Whether you’re a business owner, service provider, or just wanting to have more fun online, this episode is packed with advice to remind you why social media can be enjoyable and effective.In this episode we’ll be covering:My two favorite Instagram growth hacks that I’ve been using for years. How to get outside your niche to attract followers and boost your engagement.Reminder to include "I" and "my" in your content to humanize your brand.How authentic interactions can trigger organic Instagram follower growth.The importance of posting non-business content for relatable momentsWhy entertaining, personal posts drive brand awareness, ditching icky marketing tactics.Embracing trending challenges and sharing life moments to bond with others on social media.Featured content in this episode:Reel: New trend!Carousel: Popular Juice CompanyOther episodes you might have missed:Episode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 064: POV: They’re hitting follow… ImmediatelyEpisode 067: The Importance of Belonging on Social MediaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s unpack what’s really working on social media right now, it’s all about feeling and nostalgia. In this episode I’m diving into why people are craving content that’s emotional, specific, and makes them feel something. I share real examples of trending content, including two major summer trends that I’m loving, plus actionable ways you can apply these trends to your own business, whether you’re in real estate, education, hospitality, or any other industry. We’ll discuss how specificity and a little nostalgia can turn even the most standard tip or post into something people want to save, share, and return to, because let’s be honest, boring hooks are out. Tune in and let’s create content that makes people reflect, laugh, or just pause and exhale!In this episode we’ll be covering:How important emotion-driven content is and why it works so well. Quick recap of the 4H Method (Heard, Helpful, Humor, and Happenings) and how it fits into this summer’s hottest trending content. Real examples of viral reels with an emphasis on nostalgia, like having a 90s summer.Adding specificity to your hooks to take it from bland and boring to evoking emotions and feelings, no matter what industry you’re in.Leveraging ChatGPT to help generate specific, emotion evoking content ideas.Links to content in this episode:Carousel: I want to be that houseReel: Reminder to frame your momentosReel: Top five morningsReel: Blood TestsReel: Don’t ask me for adviceOther episodes you might have missed:Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 064: POV: They’re hitting follow… ImmediatelySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

It’s time to wrap up our deep dive into the power of belonging in your social media marketing. In this episode, we’ll discuss creating “heard” content, evergreen strategies like the “you’re not alone” messaging and why pinning empathetic, relatable posts or reintroducing yourself can establish a welcoming vibe for new and returning visitors. With an emphasis on storytelling, we’ll talk about using customer wins, founder stories, and everyday relatable moments to spark a “that’s me!” reaction, inviting your audience to participate and trust your brand.In this episode we’ll be covering:The power of belonging in social media marketing and how it drives audience engagement.Creating content that helps your followers feel seen and heard.Strategies for crafting “you are not alone” messaging to build a strong online community.Tips for creating evergreen, relatable content that resonates with your audience and boosts loyalty, including a reintroduction post or a founder’s story.Encouragement to use authentic stories, humor, and personality to nurture a sense of community and connection.Links to reels in this episode:Reel: Elizabeth’s ReintroductionOther episodes you might have missed:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 040: Build More Connections with Everyday MomentsEpisode 049: Relatable Humor That Says “They Get Me!”Episode 067: The Importance of Belonging on Social MediaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

At the heart of every thriving social media presence is a feeling of belonging, and in this episode I’m breaking down why cultivating a sense of belonging isn’t just a nice extra, it’s a non-negotiable. Inspired by a stand-out Instagram reel and a real-life story of resilience, we’ll discuss helping your audience feel truly seen, heard, and part of something special, whether you’re a solo entrepreneur or a big brand. Plus, I’ll give you a simple assignment to start infusing that sense of belonging into your own content and a preview of what’s coming up next week, where we’ll dig even deeper.In this episode we’ll be covering:Why belonging is crucial, especially during challenging times, and how to adapt the concept to your content.People want to connect with accounts and businesses that make them feel seen, heard, and accepted.How creating a sense of belonging can be achieved through your core values, vibe, and beliefs expressed online.The contrast between traditional advertising and community-focused marketing.Links to reels in this episode:Reel: This is a trial reelReel: Liking your regular life is the goalOther episodes you might have missed:Episode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetEpisode 064: POV: They’re hitting follow… Immediately.Episode 065: How to Start Using Trial Reels for Your Instagram AccountSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today, we’re diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years, and in this episode I’ll break down what makes each one unique, why you don’t need to choose just one, and how to play to your strengths and your audience’s preferences. We’ll talk about the shifts in content trends, like the rise of “me” and “I” centric copy, how big brands are nailing it with simple, story-driven posts, and how you can use your favorite hooks not only for reels, but also for carousels and captions. If you’ve ever struggled with your reach or felt overwhelmed by different content options, this episode is for you!In this episode we’ll be covering:Content formats explained: The key differences between static images, photo dumps, carousels, and reels.Importance of powerful hooks for increasing engagement and how hooks work for reels, carousels, and captions interchangeably.Mixing and matching content formats, testing and analyzing what resonates with your audience and what makes you happy.Shift toward authentic, personable, "me” centric messaging, spotlighting your experience or perspective.Links from this episode:Reel ExampleCarousel ExampleOther episodes you might have missed:Episode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You’re not alone! I’ve been experimenting with trial reels since they first launched, testing out different hooks and content styles, and I’m here to share what’s really working. We’ll explore why storytelling and clear elevator pitch style intros just might be the secret sauce for trial reels, plus I’ll walk you through my step by step process so you can test, duplicate, and optimize your content with ease. There’s no magic one size fits all code, but I’ll break down exactly how to find the formula that works for you, and how to repeat it. In this episode we’ll be covering:Tips for using Instagram trial reels to test content before sharing with your main feed.How to duplicate reels for both trial reels and your public Instagram feed.The importance of clear, storytelling hooks that introduce your account and vibe.Prompts and ideas for trial reels, including POV introductions and personalized captions.Testing multiple reel variations and analyzing which ones actually gain traction.Other episodes you might have missed:Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 064: POV: They’re hitting follow… Immediately.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

We’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, I’ve got you, friend! I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and viral examples that have actually converted viewers into followers.In this episode we’ll be covering:An overview of the 4H Method and the real reason I created it.Why “traditional” content pillars didn’t work for me and why they probably don’t work for you either.Creating content that evokes feeling and emotion, creating a safe space for your audience.Viral hooks and reels that actually work, converting viewers to followers immediately.Trading basic inspirational and motivational content for content that makes people feel like you actually see and understand them.Giving your audience an identity or a name that makes them feel like they actually belong.Featured content in this episode:Middle TravelersFlorida RealtorSummer CountdownThis VibeRecommended episodes:Episode 43: We’re Getting Back to Basics and Loving Our ContentEpisode 49: Relatable Humor That Says “They Get Me!”Episode 54: Is There Enough “You” In Your Content?Episode 63: Was That an Ad? Even the Big Brands are Making it PersonalSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We’ll walk through some big brand reels breaking down how they fit into the REP hook, discussing why the best marketing doesn’t feel like marketing, and how being human and relatable always wins, even in a world driven by trends and algorithms. In this episode we’ll be covering:Viral reels, trolls, and using the latest content trends for inspiration, not copyright infringement.The importance of adding your personal spin to trends and hooks on social media.The content shifts toward personalization and examples of how the big brands are adapting.The power of using the REP hook and moving beyond boring how to content.Links to reels in this episode:Reel: “Don’t Steal People’s Content”Other episodes you might have missed:Episode 058: Embrace the Content Creator MindsetEpisode 059: Are You Talking About What You Love?Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 062: Why You Don’t Need Fancy Content to Stand OutSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my grandmother’s original cottage and how content creation made it all possible.We’ll also talk about why the best content these days looks and feels like it’s coming from a real person, and I’ll break down strategies for simple, relatable posts that make you the friend people want to follow, no matter your business size or follower count. Plus, I’ll highlight real examples as inspiration so you can create easy, authentic content that fits right into your life.In this episode we’ll be covering:The power of posting authentic, relatable content rooted in real life.A huge follower count does not necessarily equate success.Instagram’s new Blend feature and creative ways to use it for marketing insights.Why posting like a person, not a brand, connects and resonates better with audiences.Creating low-stress, effective content by simply documenting moments from your daily life.Links to reels in this episode:Reel #1: Two player board gamesReel #2: Person with this initial owes you a beer…Reel #3: Solution to my problemsReel #4: Color mixing stationOther episodes you might have missed:Episode 058: Embrace the Content Creator MindsetEpisode 059: Are You Talking About What You Love?Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Expertise, and Personal. We’ll discuss how to infuse these elements into your reels, using relatable words, recognizable brands or phrases, and personal storytelling to create effortless, trust-building content. I also share tips on structuring your hooks on screen, demoing in your videos for maximum impact, and using your own expertise without overthinking it.In this episode we’ll be covering:What it really means for your Instagram content to go viral.How to craft your on screen hooks using the R.E.P. formula: Relatable, Expertise, and Personal.Overcoming content creation overwhelm by focusing on what truly excites you.Real-life example from a client who had a reel go viral using this exact formula.Tips for integrating personal stories and professional expertise to build trust and relatability.Examples of effective hooks for different industries like nutrition, fitness, and design.Links to reels in this episode:The REP ReelOther episodes you might have missed:Episode 051: Start Talking About Yourself in Your ContentEpisode 054: Is There Enough “You” In Your Content?Episode 059: Are You Talking About What You Love?Episode 060: Nail Your Short Form Videos with This Simple FormulaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. I’m sharing examples of reels that have exploded with engagement and how the 3 S’s apply every single time. We’ll discuss why certain words work so well to make your videos more relatable and actionable, and why specificity in your hooks helps connect with your audience and increase shares. We also cover how to benchmark what viral really means for you, what average engagement rates look like, and how to leverage trends that make your content instantly relatable.In this episode we’ll be covering:Quickly creating reels that focus on the 3 S’s: Simplicity, Specificity, and Shareability.What going viral could look like for your account and typical engagement rates you can expect.Importance of using relatable and specific hooks to increase engagement.Why showing the desired end result first grabs attention quickly in short form videos.Using intentional word choices to create easy, actionable content.Leveraging specificity in video hooks such as locations, occasions, and brands.Featured content in this episode:Design and Delights Stamp vs Wallpaper (link expired)All Inclusive ResortMental Load Kids Clothing SwapJaws TrendRecommended episodes:Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 21: Getting Your Audience to Care About Your ContentEpisode 42: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 55: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing you could jump on national TV and feel confident sharing? Because when you tap into that area of expertise, your excitement lights up your audience, and your content becomes magnetic. We’ll walk through real examples where you can sense the creator’s passion, and discuss how borrowing popular words, phrases, or brands can help make your content relatable and attention-grabbing. If your social content feels bland or forced, this episode is your permission slip to reset, pivot, or even rebrand if what you’re talking about no longer excites you. In this episode we’ll be covering:Self awareness in digital marketing and creating content you genuinely love.Discovering the one topic you can passionately talk about, even on national TV.Going beyond simple tips and creating genuine connection that your audience can feel.Using popular phrases, brands, and hooks to make your content more relatable.The importance of being the go-to expert in your unique area of expertise.Ways to make content relevant to current events and seasons for increased engagement.Featured content in this episode:Build Your Grown Woman Wardrobe (link expired)Color Combos that Look Expensive in Summer (link expired)McDonald’s Migraine HackNever Order an Uber to the AirportRecommended episodes:Episode 21: Getting Your Audience to Care About Your ContentEpisode 27: Let Your True Personality ShineEpisode 37: Personalization is the Key to Your 2025 Content StrategyEpisode 54: Is There Enough “You” In Your Content?Episode 58: Embrace the Content Creator MindsetSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, especially as a business owner, and why treating your business account like a personal account is key to building real community online.In this episode we’ll be covering:How small tweaks in your reels text or hooks can boost engagement and relatability.Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.Using hyper specific, identifying words and personal brand storytelling in your content.Treat your business account like a personal account for genuine connection and community.Using Instagram stories and behind the scenes content to build stronger relationships.Featured content in this episode:THE Wine Stopper on Amazon (link expired)No Passport Needed (link expired)Probably Needed a Hug…DIY’s that make your home look more expensiveRecommended episodes:Episode 7: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 27: Let Your True Personality ShineEpisode 40: Build More Connections with Everyday MomentsEpisode 49: Relatable Humor That Says “They Get Me!”Episode 54: Is There Enough “You” In Your Content?Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own.In this episode we’ll be covering:Why everyone should be repurposing content for social media marketing. The difference between repurposing and simply reposting.Strategies for tailoring content to different platforms like LinkedIn and TikTok.Converting your content into multiple formats, from reels to newsletters, with minimal effort.Real examples of how I would repurpose viral content for various industries.Links in this episode:Loyalty Programs CarouselNo Frills Diner ReelBest Design Decisions ReelFurniture IndustryContent I’ve Repurposed:First Three Instagram Stories CarouselFirst Three Instagram Stories ReelOther episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 053: Use Customer Insights to Create Reels That Attract and ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering:Social Media Marketing World recap, I am so honored to have been a speaker this year!The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing.Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.The formula I want you to try this week to create your own reel that makes people want to buy instantly.Plus, a sneak peek of what we’ll discuss on next week’s episode!Links to reels in this episode:Reel: POV You…Other episodes you might have missed:Episode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 050: Stories Work! Here’s how to make them work for YOUSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.In this episode we'll be covering:Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound.A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand.Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience.B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring.Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections.Links to reels in this episode:Reel: “I Googled my symptoms and it turns out ___” Reel: “I wish more people knew ___”Reel: “Did you know ___”Other episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 026: Start a Signature Series That People Keep Coming Back ForEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 040: Build More Connections with Everyday MomentsEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.In this episode we’ll be covering:The real purpose of social media and why you need to share your personal stories and experiences.Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.What to pin at the top of your grid, including my favorite!Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)Links to reels in this episode:Reel: Pilates BoyfriendReel: Mixing Play-dohReel: Spotify PlaylistReel: What Mom and I eat for LunchOther episodes you might have missed:Episode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 051: Start Talking About Yourself in Your ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we’ll be covering:How to put these two viral reels prompts into action with tons of examples!Creating connection through stories and experiences to attract ideal customers and make sales. Making sure that clients and customers feel seen and heard in your content. How client stories and testimonials can offer new insights in how your product or service is used or perceived.Using visual storytelling for showcasing products and services. Other episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 052: You’ll Want to Start Using This Brilliant Marketing StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode!In this episode we’ll be covering:How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers.Analyzing websites and reviews can provide insights into creating effective messaging.Collecting testimonials and feedback to help refine your messaging and understand the client's perspective.Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service.Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it.Featured content in this episode:TikTok VideoRecommended episodes:Episode 6: Selling a Lifestyle, Not Just a ProductEpisode 10: Turning Testimonials into Engaging Content for More SalesEpisode 16: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 23: Create Content That Pops by Knowing Why People Want to BuySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I know you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering:We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.Why we love to see demos of your process!What creating valuable content really looks like (it’s not educating…)The importance of storytelling and showing your personal journey, creating human connection.Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.Studying these reels and applying these strategies to your own content (without copying!)Featured content in this episode:Epic Wedding SongsPediatricianNon-Toxic Body CareRecommended episodes:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 30: Attract New Followers with Talk to Camera ReelsEpisode 40: Build More Connections with Everyday MomentsEpisode 49: Relatable Humor That Says “They Get Me!”Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:My own business journey with Instagram Stories and how they changed everything.Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!Strategically using stories to make sales (I’ll walk you through my go-to method!)Sharing daily stories and connecting over mundane day to day activities.  Using your goals to define your story strategy.More episodes:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.In this episode we’ll be covering:How relatable content, especially humor, bonds people.Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you.Try using ChatGPT prompts to generate creative content ideas that your audience will connect with.We’ll talk through three common types of funny content for regular posting.Create evergreen content that doesn't rely on trends.Embrace trial and error through testing and tweaking content strategies for success.Featured content in this episode:Drinking + GolfingRecommended episodes:Episode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 38: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 40: Build More Connections with Everyday MomentsEpisode 41: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.In this episode we’ll be covering:Creating and sharing platform specific content: knowing your audience and the types of content that are successful.The importance of having a solid message to share with your audience.Test, try, and tweak!Content planning around specific events and holidays that your audience might be looking for.Creating simple and specific content, use scenarios and identifiers that enhance relatability.Group chat hero? We’ll look at what makes content shareable and how to start applying it.The role of humor in content (PS: Stay tuned for an upcoming episode around humor!)Links to reels in this episode:Reel #1: Balloons!Reel #2: St. Lucia ResortReel #3: Etsy TemplateReel #4: PassportOther episodes you might have missed:Episode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 034: Is Engagement the Most Important Metric on Instagram?Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!In this episode we’ll be covering:Understanding the goal of the Instagram algorithm and how to make it work for you.Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves.Two types of content reach: connected vs. unconnected.Content engagement metrics and key indicators that can affect your content ranking.Links to reels in this episode:Reel #1: Birthday TraditionsReel #2: Never forget the paint colorReel #3: Costco HacksOther episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 034: Is Engagement the Most Important Metric on Instagram?Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. In this episode we’ll be covering:Remember my experiment with testing longer reels? The initial results are in!How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience.The evolution of hashtags over the years, including their effectiveness and different strategies. Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people.We’re reviewing real time examples and what results I am currently seeing in my own clients' content.Integrating keywords into your content strategy and where to find the best ones related to your niche!Featured content in this episode:HealthcareHouseRecommended episodes:Episode 12: Ditching the Toxic Advice on InstagramEpisode 14: Why Creating Specific Content Leads to Higher EngagementEpisode 20: SEO Strategies to Optimize Your Instagram ContentEpisode 34: Is Engagement the Most Important Metric on Instagram?Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!In this episode we’ll be covering:All the Instagram updates that happened over the weekend and how to make the most of the changes.Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal.I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features!How I got my start editing video - you may not have heard this story yet!Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others.Featured content in this episode:ScriptsBodydoublingRecommended episodes:Episode 25: Why You Want to Use the New Instagram FeaturesEpisode 29: Tailoring Successful Reel Techniques to Your NicheEpisode 32: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.In this episode we’ll be covering:Diversifying your content types and how that can help engage multiple buyer personas.Using the 4H Method to share different aspects of life and business in your content. Returning to basics and using real-life experiences to create content that connects through relatability and trust. Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content. Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.Other episodes you might have missed:Episode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 026: Start a Signature Series That People Keep Coming Back ForEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 040: Build More Connections with Everyday MomentsLinks to reels  in this episode:Reel #1: Wedding Anniversary Reel #2: Heatless CurlsReel #3: Heart FloorReel #4: Alex on a BudgetSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!In this episode we’ll be covering:How the social media landscape has changed since 2020 and even during 2024We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.The return to fundamental marketing principles like transparency, integrity, and honesty.Applying the 4 H Method to your content strategy this year.Diversifying your content with a mix of personal stories to build a genuine connection with your audience.A peek at the big plans coming in 2025!Links from this episode: Grow Your Gram GuideThe 4 H Method MasterclassA Week of ContentEpisodes you might have missed:Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.In this episode we’ll be covering:Skipping the fancy edits to embrace a minimal set up to document daily activities.Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”Repurposing your reels and carousels without hitting copy and paste.Creating habits and routines that make it easy for you to capture relatable content throughout the day.Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.Featured content in this episode:Toddler SnackProductivity Coach Habit StackingWorkout, Being UncomfortableHotel ContentLogo’s I redesignedHow Your Dinner Should FeelRecommended episodes:Episode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 37: Personalization is the Key to Your 2025 Content StrategyEpisode 39: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 40: Build More Connections with Everyday MomentsEpisode 41: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. In this episode we’ll be covering:Hiring local business owners to help create your social media content.Prioritizing your content with simple systems and habits.How I leverage AI to turn my existing content into even more content. Creating impactful content that actually resonates with your audience.Capturing everyday moments for B Roll without consuming every moment of your day.Simplified editing techniques for your videos, to make it quick and easy.Remember we aren’t creating “perfect” content!Featured content in this episode:CindyAirbnbPutting on MascaraIn Case Your Mom Didn’t Teach YouRecommended Episodes:Episode 7: ​​Relatability in Everyday Content with Instagram Stories and ReelsEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 24: Is Storytelling the Missing Piece in Your Content?Episode 30: Attract New Followers with Talk to Camera ReelsEpisode 32: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 40: Build More Connections with Everyday MomentsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.In this episode we’ll be covering:The types of stories I shared in the early days of my business and examples of what I am sharing now.The anatomy of an Instagram account and how it represents your signage and storefront.How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.It’s normal for viewers to fall off after the first three stories, so front load those first stories!You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. Should you be sharing your reels to your stories?!?Remember, people LOVE to follow PEOPLE and want to see your experiences!Other episodes you might have missed:Episode 002: Uncomplicating Social Media through Simple ContentEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 012: Ditching the Toxic Advice on InstagramEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025.In this episode we’ll be covering:A behind the scenes look at hitting business milestones!Staying true to who you are and standing up for what you believe in.Ethical marketing practices and how things are changing.Current trends you’ll want to pay attention to when creating content.Featured content in this episode:How to MeasureBec StewartDryer Sheet TricksRecommended episodes:Episode 16: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 27: Let Your True Personality ShineEpisode 29: Tailoring Successful Reel Techniques to Your NicheEpisode 37: Personalization is the Key to Your 2025 Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now. In this episode we’ll be covering:Why it’s risky to use ChatGPT to create content for you and how to use it responsibly.The different ways to use the content prompts and hooks I share with you..Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and EditingQuick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!)How to use ChatGPT for inspiration and ideas while adding your own unique spin. Spice up your content, take your existing content and use ChatGPT to make tweaks and edits.Reels in this episode:Hawaii Reel ​​Other episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 036: Maintaining Your Brand Identity When Everything is TrendyEpisode 037: Personalization is the Key to Your 2025 Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!In this episode we’ll be covering:How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your world and the reason personal content resonates so well.Different ways you can add a unique touch to your own content, with examples!Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.Suggestions for creating timely, personalized content around the holiday season and other current events.Other episodes you might have missed:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.In this episode we’ll be covering:Data based approaches vs. quick fixes when it comes to your content strategy.How the quick fixes are where people really struggle with losing their identity.Leaning too heavily on AI and the impact it has on your content and audience.Going back to basics when it comes to creating content.Using the helpful tips you see online while still keeping your brand identity in it.Other episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 035: Turning Inspiration into Unique and Original ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we’ll be covering:Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.Recommended episodes:Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels OverwhelmingFeatured content in this episode:Five days of viral hooks for your reelsVisual clutter is more exhausting than we realizeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering:Why Instagram prioritizes content with high engagement metrics.The importance of creating specific, engaging content for reels.Content longevity and how older content with good engagement remains visible.Adapting marketing strategies to changing trends while the core message stays the same. Maintaining personal and relatable content to keep the human connection.Using specificity to call out your audience instead of creating generic content.Other episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesLinks to reels  in this episode:Reel 1: Apps and spicy margsReel 2: Orders books to support your career growthReel 3: High protein game day dipReel 4: Steal my dinners for this weekSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!In this episode we’ll be covering:Why carousel posts are so successful right now and what makes them swipeable.Start creating carousel posts right inside the Instagram app.How to flip your captions and reels into engaging carousels that also increase watch time.Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples!Creating carousels that entice and make sales with juicy hooks.Featured content in this episode:The Story of the Beach HouseEasy Formula for Picking Your Content Pillars: Based on the 4H’sMeet Your Content Pillars Based on the 4H’sFirst 3 Stories to Share EverydayA Week of Reels Hooks Perfect for Every NicheThe “Secret” to Using the Alogrithm to Blow Up Your ContentHow I Craft My CarouselsRecommended episodes:Episode 013: What You Really Need to Know About Writing Instagram CaptionsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. In this episode we’ll be covering:Analyzing how artists have used social media platforms to connect with fans.Tips for establishing your own daily Instagram Stories strategy.Building a community from scratch, because we all start at zero.How storytelling and connection are key elements for creating good content.Exercises you can try to get started telling your own stories.Other episodes you might have missed:Episode 001: The Key to Creating Good Content for Social Media GrowthEpisode 004: Understanding and Meeting Your Audience's Emotional NeedsEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 008: Creating Content That Starts a Conversation Episode 027: Let Your True Personality ShineSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.In this episode we’ll be covering:Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.Applying specificity to go beyond the surface level struggles that your audience is experiencing.Why does your audience desire this outcome? What is the reasoning behind it?Keeping your content relevant and using words that people can attach to.Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast.Expanding more on last week's discussion about visual and verbal hooks.Featured content in this episode:sarahsfitfood: Cookie Crisp Cerealabigail.morris.interiors: Cafe Curtainsfunmimonet: Spraying PerfumeRecommended episodes:Episode 4: Understanding and Meeting Your Audience’s Emotional NeedsEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 29: Tailoring Successful Reel Techniques to Your NicheEpisode 30: Attract New Followers with Talk to Camera ReelsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera. In this episode we’ll be covering:The advice I give to my clients for getting comfortable on camera.Incorporating B roll and capturing authentic behind the scenes moments.Formatting tips for hooks, text layouts and more when creating your own videos.Building instant trust with your audience and inviting them into your world.A great way to create a “talk to camera reel” without actually talking to the camera.Trading fancy transitions for talk to camera reels that feel like Instagram Stories.Featured content in this episode:glamatelierchicago: Bridebodybybreefitness: Meal Prepshannonmckinstrie: Where to Place Your Hooks - Exampleshannonmckinstrie: Hooks to start your talk to camera videosRecommended episodes:Episode 2: Uncomplicating Social Media through Simple ContentEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 18: The 4H’s Are the Only Content Pillars You Need for ReelsEpisode 24: Is Storytelling the Missing Piece in Your Content?Episode 26: Start a Signature Series That People Keep Coming Back ForSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!In this episode we’ll be covering:Social media reach concerns and why some content is underperforming.The importance of simple, shareable, specific content (the 3 S’s!)Observing and choosing effective text placement, maximizing readability.Current content trends that are working right now and how to apply it to your own content.Getting clear on your messaging and knowing your audience to improve engagement.Simple helpful content that provides clear, actionable tips.Sharing relatable scenarios using real-life situations for engaging content.Featured content in this episode:anxiousheartsguide: I had no idea I was contributing to the problem..._katiewish: FriendshipRecommended episodes:Episode 21: Getting Your Audience to Care About Your ContentEpisode 22: Boost Your Instagram Engagement With These Simple StrategiesEpisode 24: Is Storytelling the Missing Piece in Your Content?Episode 28: No More Gatekeeping: Why You Want to Give Away Your Best TipsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!In this episode we’ll be covering:Why you want to avoid withholding valuable tips and secrets in your content.Using engaging hooks with examples of hooks going viral right now.Create content that is specific and detailed to attract your audience.Focus on serving your audience rather than gaining short-term likes.Ethical business practices with transparency and value.Reusing successful content by turning it into other forms such as carousels.Links to the reels in this episode:Reel #1 - Sitting All DayReel #2 - Harvest Bowl RecipeReel #3 - In Case Your Mom Didn't Teach YouReel #4 - Flamingo PoseReel #5 - Bra HackOther episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 024: Is Storytelling the Missing Piece in Your Content?Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content. In this episode we’ll be covering:Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.Being true to yourself matters in your content and your followers can tell when it isn’t authentic.Building a connection with your audience so that followers feel like they know you.Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.Leveraging personal interests like oat milk and reality tv to create that connection with followers.The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.Links + Resourcesfeelgoodwithcarlie: I wonder why we weren’t invited…brunchwithbabs: Make one, take oneJoin us in Indy for the Day One Conference!Other episodes you might have missed:Episode 006 : Selling a Lifestyle, Not Just a ProductEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type of content to grow their follower base and convert new visitors into loyal fans.In this episode we’ll be covering:Why this type of content helps grow your account with loyal fans.Familiar content and why we love it so much!Creating brand familiarity so you are instantly recognizable.How to create bingeable content and get more followers.Using different content styles to create content.Other episodes you might have missed:Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 018: ​​The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 008: Creating Content That Starts a ConversationEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsLinks + Resources: Starting a signature series"My Favorite Places in Asheville” Part OneSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down Instagram’s new text overlay feature for carousel posts, with content ideas, and how it can boost your engagement. In this episode we’ll be covering:What the latest Instagram feature means for the future of carousel postsThe ways user behavior has changed over time and what they want to see right nowHow your Instagram acts as a storefront for your businessWhat’s working best right now to convert non-followersThe strategies you can start using for your carousel postsThe effectiveness of talk to camera reels when it comes to creating contentOther episodes you might have missed:Episode 14: Why Creating Specific Content Leads to Higher EngagementEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 20: SEO Strategies to Optimize Your Instagram ContentLinks + Resources: How to use the new Instagram features!Talk to Camera HooksStop Cross Posting Your Content CarouselHidden Gems at Costco ReelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even if you think you can't. You can use simple b-roll, text overlays, and talk-to-camera reels to create impactful content whether you're a business owner, a social media manager, or just looking to better connect with your audience.In this episode we’ll be covering:Creating imperfect content, you can use editing apps if you need to.Why it’s important to stop hiding behind the camera and actually show your face.How product brands successfully use storytelling to attract and build a loyal fan base.Your audience needs relatable content to connect with you better.SO many examples of reels that are successfully using storytelling!Bonus: My number one tip to try if you want to grow on TikTokOther episodes you might have missed:Episode 3: Strategies for Genuine and Engaging Social Media ContentEpisode 7: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 21: Getting Your Audience to Care About Your ContentReels in this episode:View my Founder's Story on InstagramEmergency Contacts Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off. In this episode we’ll be covering:Why you need to do your market research and how understanding your audience leads to better results.How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messagingMarketing has changed - do timeless marketing strategies still work?Why I’ll always choose quality over quantity and you should too!When a viral reel takes a turn for the worse and how I handled my recent experience. Adapting to current trends with examples of seasonal themes and pop culture references.Other episodes you might have missed:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 21: Getting Your Audience to Care About Your ContentCome to Indy for the Day One Conference! - October 2024Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audience and creating scroll-stopping content, I'm breaking down the strategies that actually work. In this episode we’ll be covering:Observing and adapting to audience behavior trends.Utilizing the different types of Instagram tools available to increase content visibility.Enhance your reach and engagement by collaborating with others within your industryBuild and foster relationships through actively commenting and interacting with others.Tailoring your content based on trending and effective formats.Testing new content strategies and regularly  tweaking for improvement.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!In this episode we’ll be covering:Managing real life expectations, especially when it comes to your audienceContent that uses the 3 S’s (shareable, simple and specific) Impressing the algorithm vs impressing your audienceWhat makes people care about your content?Content that actually gets engagement and shares, with real examplesMaking your audience aware of a problem they didn’t realize they hadFeatured content in this episode:beckiewiththegoodstuff: Looking for the people…loganrandazzo: Saturdays until fall…vanessagriffithrealestate: POV: You live in…alignedwithkate: Watch this if you…Recommended episodes:Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 11: Breaking the Rules of Instagram MarketingEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelI LOVE to hear how much you are loving the show, keep the messages coming and if you haven’t already, please go in and leave a rating + review for the show!Grab the Freebie: Reels that Pop OffGet the Grow Your Gram GuideSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content. We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key places to incorporate keywords, like your name field, bio, on-screen text, and captions. Let's jump in and discuss how to leverage SEO principles to get your content in front of the right audience on Instagram!In this episode we’ll be covering:The impact of user behavior and the way people are consuming content on Instagram.Adapting and evolving your content strategies while continuing to use your core messaging.How to optimize your Instagram account with keywords, hashtags, and SEO. Why categorizing content is important, leading to increased discoverability and visibility.Continuing to use specificity in key words and phrases to enhance your Instagram bio and strengthen your reels, hooks, and captions.Ensuring hashtags are aligned with the content so it is accurately categorized.I’m sharing my favorite way to find the perfect keywords and phrases, all it takes is a quick search!Episodes You May Have Missed:Episode 14 - Why Creating Specific Content Leads to Higher EngagementEpisode 12 - Ditching the Toxic Advice on InstagramEpisode 8 - Creating Content That Starts a ConversationEpisode 5 - Create Shareable Content to Increase Your Reach with the 3 S’sSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my clients go viral so many times. We’re also diving into why these types of reels work so well and why they not only go viral, but they bring in followers so they convert from views to follows. Stay tuned for real examples so you can start creating your own “That’s Me!” reel today!In this episode we’ll be covering:Real case studies where my client has gone viral multiple timesThis simple formula makes it easier to put yourself out there, even as an introvert!The reason this type of hook makes people feel seen time and time againHow the 4 H pillars show up in this type of reelUsing your market research to create this type of content that shouts out your exact personUtilizing what your audience is familiar with to call them in with examples to get you startedPainting the desired outcome your person has that you can help them withLinks + Resources: Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024! In this episode we’ll be covering:How to simplify your Instagram content with the Four H’sA quick tip on copyright infringement if it happens to youThe pillar that has changed the most when it comes to creating contentKeeping your content simple, shareable and specificThe perfect timing for a one minute reel tutorialCreating simple behind the scenes content that people love to watchChanging and adapting older content to what works nowGrab the Freebie Reels that Pop Off for prompts and captions using the four pillars!Missed something?Tune into Episode 2 to hear more about the Four H’sTune into Episode 5 to hear more about the Three S’sSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now. In this episode we’ll be covering:Using a simple idea to create relatable contentFinding balance between fun and business-related postsRelatability to current trends such as summer or vacation modeUtilizing everyday moments for content creationSharing simple hacks, ideas, and actionable tipsUsing specific, relatable phrases to connect with your audienceSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!In this episode we’ll be covering:Why timeless marketing strategies always winKnowing your capacity when you are creating contentDoing your homework and getting to know your audienceHow to conduct effective market research and what to askTailoring trending content to fit your industry and brandHaving fun on social media with your brand personality The importance of your core values and how they show up in your contentLinks + Resources: Want to hear more about brand personalities? Dive into episode 6 “Selling a Lifestyle, Not Just a Product”Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer.In this episode we’ll be covering:Strategically using pinned posts and reels on your accountCreating the summer content everyone wants to see right nowUtilizing insights and creating content that works so you can post less this summerHaving fun with your content while you’re on vacationHow to make sure they know you’re coming backSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience. In this episode we’ll be covering:The misleading and unethical advice on Instagram on right nowCreating ethical hooks vs unethical hooks in your contentReal examples of using specificity that are actually working One simple thing I do to understand why a video is so successfulHow using specificity in your content creates a connection point  Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.In this episode we’ll be covering:The Instagram Creators account and "engagement bait"The essentials of writing an Instagram captionCaptions vs on screen textDifferent types of hooks and when to use themWriting readable content that even skimmers won’t want to missKeeping your caption simple to maximize engagementImportant questions to ask yourself when writing a caption Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is good content, so let’s ditch the toxic advice and have fun on Instagram again!In this episode we’ll be covering:Impactful ways to use stories for connection and content that resonatesEncouragement to take days off from posting, without fear of penaltiesPractical tips to make social media less draining and more funCommon myths around content creation and posting on InstagramAvoiding toxic advice and following credible sourcesJoining the conversation for genuine connections and community-buildingMaking sure social media is actually a fun experienceMissed a few episodes? Head back to the beginning to binge all the short, ten minute episodes while you're folding laundry, in the car, or by the pool - you'll be caught up in no time!Links + Resources: Get the Grow Your Gram GuideSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.In this episode we’ll be covering:Doing your homework as a business ownerNot all market research has to be boring, you can make it fun!Marketing expert red flags The only rules you need to worry about on InstagramDo data backed opinions and observations make it a rule?How to know when you should throw out the “rules”Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.In this episode we’ll be covering:What you need to know about the algorithmRepurposing content and keeping it simpleProof this actually works, I’m doing the research for you right hereThe one video type I post that always leads to salesSolutions for anyone who doesn’t want to talk to the cameraCreating content around your clients that gets salesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.In this episode we’ll be covering:Creating the simplest Reels everHow service providers can create shareable content Reminders we really need to hear in your content, even if you think we already know itYou can make sales without going viralThree things to keep in mind when you’re creating your next ReelLinks + Resources: Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!In this episode we’ll be covering:Sharing mind-blowing tips is easier than you thinkGiving your audience a chance a chime in and join the conversationKeeping your content simple and easy to digestHow to turn conversational content into market researchThe latest stats from one of my recent ReelsApplying the 3 S’s to your contentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend! In this episode, I’m breaking down my own success with relatable content (yes, we are going all the way back to my early days as a social media manager), how to be relatable even if your life feels too boring to share, and as always, we'll be taking a look at real examples from my Instagram feed. In this episode we’ll be covering:How to actually get intentional in your storiesHow to marketing rule of 7 has changed over timeUsing breadcrumbs and finding a connection pointWhy the first three stories of the day are so importantTips for Instagram stories while you’re in launch modeWhat to do when sharing doesn’t feel natural to youHow I help my clients feel more comfortable on camera Links + Resources: Pinned Reel about relatable storiesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections.  In this episode we’ll be covering:Creating a connection that feels like they are part of your brand journeyGoing beyond simple product photos with user generated contentCreating connection and lifestyle content that people are obsessed withKnow what's going on in the world and what people are doing with their lives right nowLeverage your market research to figure out what your people are intoUnderstanding the cultural differences between different appsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! In this episode we’ll be covering:How to reach more non-followers on social mediaThe impact shareable content has on your reach and growthWhat shareable content is and how it looks different depending on your industryWhat the 3 S’s are and how to apply them to your own contentReal examples of shareable content so you can start creating today!Want to learn more about the 4 H’s? Tune into Episode 2!Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression. In this episode we’ll be covering:Buying better versions of ourselvesCreating content that keeps people coming back for moreUnderstanding the feeling you want your content to evoke in your audienceWhat does it mean to create content that creates a feeling?Why knowing why your person taps follow will help you make better contentAnalyzing and adjusting your content strategyMy rule of thumb for the best time to post on social mediaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience. In this episode I’ll be covering:My thoughts behind viral content and how your excitement plays into content successHow we absorb information has changed over timeWhat people think quality content is vs what it really isThe types of content that resonate and why you need itHow you might be unintentionally overwhelming your audience The new way to educate in 2024Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. Let's get into what's working right now so you can start creating content that truly connects with your audience. In this episode I’ll be covering:The challenge of keeping up with social media as it is constantly evolvingTimeless marketing strategies and why they actually matterThe one book I recommend to all my clientsAdapting your message to the types of content working right nowWhy specificity matters when it comes to creating contentHow knowing your audience helps create effective, specific contentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!In this episode we’ll be covering:Understanding your audience's needs and mindset for relatable contentQuestions to ask yourself before making your next Instagram postHow to apply the 4 H’s when creating your contentThe types of content that we save and share mostWhy we follow so many people and what makes us hit that follow buttonWant to hear more about the Four H's? Head over to Episode 2 for a breakdown of applying the Four H's to your content.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content. Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!