Start Talking About Yourself in Your Content
Start Talking About Yourself in Your Content  
Podcast: Good Content with Shannon McKinstrie
Published On: Tue Mar 04 2025
Description: I know you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering:We’ll look at examples of viral reels that are using I, Me, and Our in the hooks.Why we love to see demos of your process!What creating valuable content really looks like (it’s not educating…)The importance of storytelling and showing your personal journey, creating human connection.Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend.Studying these reels and applying these strategies to your own content (without copying!)Featured content in this episode:Epic Wedding SongsPediatricianNon-Toxic Body CareRecommended episodes:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 30: Attract New Followers with Talk to Camera ReelsEpisode 40: Build More Connections with Everyday MomentsEpisode 49: Relatable Humor That Says “They Get Me!”Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!