Selling a Lifestyle, Not Just a Product
Podcast: Good Content with Shannon McKinstriePublished On: Tue Apr 23 2024
Description: I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections. In this episode we’ll be covering:Creating a connection that feels like they are part of your brand journeyGoing beyond simple product photos with user generated contentCreating connection and lifestyle content that people are obsessed withKnow what's going on in the world and what people are doing with their lives right nowLeverage your market research to figure out what your people are intoUnderstanding the cultural differences between different appsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!
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