You’ll Want to Start Using This Brilliant Marketing Strategy
You’ll Want to Start Using This Brilliant Marketing Strategy  
Podcast: Good Content with Shannon McKinstrie
Published On: Tue Mar 11 2025
Description: Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode!In this episode we’ll be covering:How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers.Analyzing websites and reviews can provide insights into creating effective messaging.Collecting testimonials and feedback to help refine your messaging and understand the client's perspective.Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service.Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it.Featured content in this episode:TikTok VideoRecommended episodes:Episode 6: Selling a Lifestyle, Not Just a ProductEpisode 10: Turning Testimonials into Engaging Content for More SalesEpisode 16: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 23: Create Content That Pops by Knowing Why People Want to BuySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!