Navigating Content Creation When Everything Feels Overwhelming
Navigating Content Creation When Everything Feels Overwhelming  
Podcast: Good Content with Shannon McKinstrie
Published On: Tue Oct 15 2024
Description: This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.In this episode we’ll be covering:Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.Applying specificity to go beyond the surface level struggles that your audience is experiencing.Why does your audience desire this outcome? What is the reasoning behind it?Keeping your content relevant and using words that people can attach to.Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast.Expanding more on last week's discussion about visual and verbal hooks.Featured content in this episode:sarahsfitfood: Cookie Crisp Cerealabigail.morris.interiors: Cafe Curtainsfunmimonet: Spraying PerfumeRecommended episodes:Episode 4: Understanding and Meeting Your Audience’s Emotional NeedsEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 29: Tailoring Successful Reel Techniques to Your NicheEpisode 30: Attract New Followers with Talk to Camera ReelsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!