Make Your Content Pop by Knowing Why People Want to Buy
Make Your Content Pop by Knowing Why People Want to Buy  
Podcast: Good Content with Shannon McKinstrie
Published On: Tue Aug 20 2024
Description: Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off. In this episode we’ll be covering:Why you need to do your market research and how understanding your audience leads to better results.How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messagingMarketing has changed - do timeless marketing strategies still work?Why I’ll always choose quality over quantity and you should too!When a viral reel takes a turn for the worse and how I handled my recent experience. Adapting to current trends with examples of seasonal themes and pop culture references.Other episodes you might have missed:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 21: Getting Your Audience to Care About Your ContentCome to Indy for the Day One Conference! - October 2024Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!