How to Start Using Trial Reels for Your Instagram Account
How to Start Using Trial Reels for Your Instagram Account  
Podcast: Good Content with Shannon McKinstrie
Published On: Tue Jun 10 2025
Description: Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You’re not alone! I’ve been experimenting with trial reels since they first launched, testing out different hooks and content styles, and I’m here to share what’s really working. We’ll explore why storytelling and clear elevator pitch style intros just might be the secret sauce for trial reels, plus I’ll walk you through my step by step process so you can test, duplicate, and optimize your content with ease. There’s no magic one size fits all code, but I’ll break down exactly how to find the formula that works for you, and how to repeat it. In this episode we’ll be covering:Tips for using Instagram trial reels to test content before sharing with your main feed.How to duplicate reels for both trial reels and your public Instagram feed.The importance of clear, storytelling hooks that introduce your account and vibe.Prompts and ideas for trial reels, including POV introductions and personalized captions.Testing multiple reel variations and analyzing which ones actually gain traction.Other episodes you might have missed:Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 064: POV: They’re hitting follow… Immediately.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!