What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead?Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy, founder and visionary behind HoneyBug, and Rachel Webb, the company's brilliant chief operating officer. Together, they share how they revolutionized family gifting by creating clean, effective, and thoughtfully designed products that solve real parenting pain points. Learn how they built lasting supplier relationships through Alibaba.com, developed their signature unboxing experience, and scaled from garage operations to a trusted marketplace featuring 500+ brands.Tune in to learn: (00:00) The Parking Lot Epiphany: How HoneyBug Was Born (07:01) Building a Scrappy, Authentic Team Culture (10:57) The Packaging Experience as Product Strategy (15:08) Axio AI Sourcing Advertisement (16:37) Scaling Handcrafted Elements Through Smart Manufacturing (21:20) Vetting Suppliers and Building Trust-Based Relationships (30:28) Cash Flow Management: The Hidden Challenge of Rapid Growth (35:22) Looking Ahead: Celebrating Every Occasion Jen Kennedy is the founder and visionary behind HoneyBug, a company revolutionizing family essentials and gifting with clean, effective, and thoughtfully designed products. Coming from a corporate background in the restaurant industry, Jen identified a gap in the market for curated, high-quality baby and toddler gifts that take the guesswork out of thoughtful giving. Under her leadership, HoneyBug has grown from a garage operation to a trusted marketplace featuring over 500 domestic and international brands. Rachel Webb serves as HoneyBug's Chief Operating Officer and logistical force, bringing her expertise in scaling operations and building supplier relationships. With a background in working with large-scale food suppliers, Rachel applies her process-oriented approach to help HoneyBug maintain quality standards while managing rapid growth and complex vendor relationships. Check out our three most downloaded episodes: Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

Could catalog-based browsing transform how you discover new products for your business?Sourcing globally isn't just about finding the lowest prices—it's about building resilient supply chains and smart business relationships. In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin Liu (https://www.linkedin.com/in/justinliu/), U.S. Country Manager for Alibaba.com, about helping U.S. businesses navigate unpredictable times through diversified sourcing strategies. Learn how today's retailers and manufacturers can leverage both international suppliers and emerging U.S. brands to build stronger distribution networks. Whether you're a small business scaling up or a retailer diversifying your inventory, Justin offers practical insights on everything from catalog-based discovery to local stock opportunities.Tune in to learn: (00:00) Platform Strategy and Buyer Experience Focus (01:22) Justin Liu's Role as U.S. Country Manager (02:50) Challenges Facing Small Business Owners and Manufacturers (05:38) Understanding Buyer Demands and Pain Points (11:16) Retailer Needs vs Brand Builder Requirements (15:13) Supply Chain Diversification and Tariff Strategies (17:38) Local Stock Strategy and U.S. Brand Distribution (23:41) Sales Channels and Platform Improvements (29:10) Global Export Opportunities for U.S. Brands (32:57) Future Forecasting and Business Focus Strategies Justin Liu is the U.S. Country Manager for Alibaba.com, where he leads initiatives to improve buyer experiences for American businesses while helping U.S.-based suppliers expand their global distribution networks. With over a decade of experience in B2B marketplace development, Justin focuses on connecting retailers, manufacturers, and brand owners with qualified suppliers worldwide while addressing the unique needs of American small businesses navigating supply chain challenges.. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-simplify-your-sourcing-on-alibabacom-insights-from-ciara-cristo) Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate (https://b2b-breakthrough-podcast.castos.com/episodes/kickstarter-confidential-insider-tips-from-the-ceo-live-at-cocreate) Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-success-secrets-launchbooms-strategies-for-product-ideati...

How can you tell if an overseas factory is legitimate without visiting in person?Turning ideas into physical products isn't just about creativity—it's about strategic planning and finding the right manufacturing partners. In this episode of B2B Breakthrough, host Ciara Cristo talks with Brian Fried (@brianfriedinventor), serial inventor and Chief Inventor at Inventor Smart, about bridging the gap between great ideas and successful products. With 15 patents and 19 years coaching inventors, Brian reveals the common manufacturing misconceptions that keep great products from reaching the market and shares his proven system for vetting overseas factories without boarding a plane. Tune in to learn: (00:00) Welcome and Introduction to Brian Fried (03:45) Key Considerations When Vetting Manufacturers (08:12) Building Strong Supplier Relationships Across Distances (14:37) Scaling Production While Maintaining Quality (19:58) Leveraging Technology for Better Manufacturing Partnerships (24:43) Closing Thoughts and Resources Brian Fried is a serial inventor with 15 patents, an author of three books on inventing, and has appeared on QVC for three years. He runs the National Inventor Club and has created an app specifically for the inventor community. Brian helps inventors navigate the journey from concept to market through his coaching services at Inventor Smart and was recently named an Alibaba.com Ambassador. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate  Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.Tune in to learn:How to leverage existing relationships and value to meaningful business partnershipsThe critical role of industrial designers in transforming product ideas Why patience and persistence are essential in product developmentHow to effectively vet and communicate with suppliers on Alibaba.com The importance of separating ego from product development How to build a scalable fulfillment strategy while maintaining quality controlWhy small, consistent steps forward is more effective than seeking overnight successThe value of building a trusted supplier network through platforms like Alibaba.comThe importance of relationship-building in manufacturing and business developmentJustin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.Tune in to learn:How to time your patent applications to maximize protection and minimize costsWhy provisional patents are a cost-effective first step for protecting your idea How to leverage design patents for faster, more practical protection against copycatsWhy product quality and branding are as important as legal protection How to work effectively with manufacturers while protecting your IPThe strategic value of staying in "patent pending" status Why investing in multiple international patents may not be cost-effective Carmine Denisco is a successful Entrepreneur, Inventor, Author, Podcaster, Investor, and sought-after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials; some have gone on to be licensed by major corporations. Carmine is dedicated to helping inventors correctly navigate the invention and manufacturing process, giving each inventor their best shot at success. Entrepreneur Magazine picked Denisco as one of its top 5 emerging entrepreneurs.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.Tune in to learn:Why optimizing listings for both algorithms and human buyers is crucial for conversion successThe importance of targeting long-tail keywords for better ranking and cost-effective traffic generationHow to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiencesWhy building an off-Amazon presence through blogs and Google optimization is essential for long-term successThe strategic approach to expanding your product line by staying within related categories that serve your established audienceHow to use free resources and community learning to overcome early setbacks and build a sustainable businessWhy Amazon's built-in tools for international markets can provide early wins and valuable cash flowThe power of proper listing translation and keyword optimization to capture multilingual market shareAdriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing sourcing, this episode delivers valuable takeaways for SMBs navigating global commerce.Join them as they discuss:Kuo Zhang's Journey: From Directory to Digital RevolutionBreaking Down SMB Pain Points in Global TradeAlibaba.com's Evolution into an AI-Powered PlatformThree Key AI Tools Transforming Global CommerceInside Accio: The World's First AI Sourcing AgentHow Accio's Business Research Powers Smart DecisionsDeep Search: Making Complex Product Sourcing SimpleAI Chatbots: Breaking Down Language BarriersLocal Stock Solutions: Faster Delivery for US BuyersGame-Changing Partnership with Maersk for SMBsKuo Zhang is the President of Alibaba.com, where he leads the strategic direction and digital transformation of one of the world's largest B2B E-commerce platforms. With a distinguished background at IBM Research and Microsoft and over 12 years at Alibaba, Zhang has been instrumental in revolutionizing global trade through digital innovation. Under his leadership, Alibaba.com has evolved from a traditional directory service to an AI-powered global trading platform connecting over 50 million SMBs worldwide. In this episode, Zhang shares invaluable insights on integrating AI in B2B commerce, including developing Accio, the world's first AI-powered sourcing engine, and strategic partnerships with industry leaders like Maersk. His vision for democratizing global trade and making it "easy to do business anywhere" has transformed how small businesses access international markets, making him a leading authority on the future of digital commerce.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for managing cash flow and supplier diversification, this episode offers actionable insights for business owners looking to scale. Join Michael and Yiran as they discuss:The diverse landscape of business buyers on Alibaba.comHow traditional financing methods often fall short for small business ownersThe introduction of the Alibaba.com Business Edge credit card and its unique benefitsThe challenges of building business credit versus personal creditStrategies for managing rising costs and tariffs through supplier diversification and flexible financing optionsMichael Spelfogel is the Co-founder & President of Cardless, a digital-first financial technology company powering the Alibaba.com Business Edge credit card. With expertise in financial services and digital payments, he specializes in developing innovative credit solutions for modern businesses. His work focuses on making financial products more accessible and transparent for small and medium-sized enterprises, particularly in the e-commerce space.Yiran Li is the Head of Customer Retention Strategy at Alibaba.com, where she focuses on ensuring smooth experiences for business buyers on the platform. With deep knowledge of B2B e-commerce and global trade, she specializes in developing solutions that help businesses optimize their sourcing and payment processes. Her expertise spans understanding diverse buyer needs, implementing flexible payment solutions, and creating protective measures for business transactions.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com. Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, and beauty. During the month of March, buyers can take advantage of exclusive benefits, including: Get up to $20 on shipping fees with orders shipped via Alibaba.com Logistics on your first order.Order products that total a certain amount and receive a coupon valued between $5 and $500 at check out.Save up to US $30 off with PayPal, Valid on the first purchase on Alibaba.com.Learn how to navigate rising costs, leverage supplier relationships, and build perceived value in competitive markets. Whether you're scaling your business or spotting the next big trend, this episode is packed with practical strategies to stay ahead.Join Lulu & Tim as they discuss:Two Paths to Product Success: Competing vs. Finding NichesFashion Trends: From Bohemian Dresses to Bell BottomsLeveraging Supplier Intelligence for Early Trend DetectionSmart Pet Products: The Growing Tech Pet Care MarketHome & Garden: Regional Design PreferencesSports & Outdoor: Capitalizing on the Pickleball BoomBeauty Industry: Packaging Innovation & Brand PerceptionKey Takeaways: March Expo Strategies & Economic OpportunitiesTim Jordan is an experienced e-commerce seller, strategist, and business development consultant. Since 2015, he has developed innovative growth strategies for Amazon sellers, helping them navigate the ever-evolving marketplace. As the founder of Hickory Flats and Private Label Legion, he has provided valuable sourcing insights and free resources for e-commerce entrepreneurs. Tim has also worked with leading service providers like PingPong and Sellers Funding and continues to pioneer new e-commerce projects and techniques.Lulu Yan is a seasoned professional with over 14 years of experience in global commerce and consumer markets. For the past four years, Lulu has been dedicated to cross-border eCommerce in the Beauty and Fashion industry at Alibaba.com. Prior to that, she spent over a decade in Fortune Global 500 multinational consumer goods companies, specializing in shopper marketing, category management, and brand development. Having worked across China, the U.S., France, and Singapore, Lulu brings deep global market insights and a sharp understanding of consumer behavior to every endeavor.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of Sham...

On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable insights for entrepreneurs and established brands aiming to break into big-box retail and succeed confidently.Join them as they discuss:Foundations of Retail Success - The Marriage AnalogyThe Art of Buyer CommunicationThe Three Pillars of Buyer Decision-MakingStrategic Retail Packaging OptimizationHandling Rejection and PersistenceYohan Jacob is the Founder and President of Retailbound, bringing over 30 years of unparalleled retail expertise. A veteran in the industry, he bridges the gap between product manufacturers and billion-dollar retailers, offering unique insights from both perspectives. Yohan has empowered 4,000+ clients worldwide, from innovative startups to growing enterprises, with strategies for merchandising, marketing, and product development. A sought-after speaker and author of Retailbound: Learn How To Sell Your Products To Retailers, Yohan specializes in creating lasting, profitable partnerships while navigating the complexities of retail. His expertise spans in-store marketing, licensing, packaging, vendor negotiations, and inventory management.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advice for entrepreneurs aiming to thrive in today’s competitive environment. Tune in for key takeaways to elevate your business success!Join them as they discuss:The Winner's Mindset  The Evolution of Marketing  Building Brand Loyalty and Community  The Mental Shift in Scaling  Navigating Supply Chain Complexities  Actionable Steps for Aspiring EntrepreneursRudy Mawer is a serial investor and CEO of Mawer Capital. He is also the CEO of multiple brands. He runs multiple businesses, including a Marketing Capital group with Kevin Harrington, the Original Shark from the TV show “Shark Tank”, where he helped over 50,000 small businesses worldwide.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, host Ciara chats with Marshall Day and Kevin Sagouspe, co-owners of The Better Tool Company to discuss the journey of their startup company.Join them as they:Highlight the key functions of their product, Rak-O.Share valuable insights needed to upscale a product.Implications of dealing with untrustworthy relationships.Talk about the mindset that births new ideas and in turn, products.Delve into the wisdom of building a successful brand.Marshall Day is a co-owner of The Better Tool Company with an extensive background in marketing and advertising. He is also a video director and an editor, who has been in the music business for over a decade working with some of the industry’s biggest names. He is the owner of the Mainline Film Works.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Golden, Founder and CEO of IGL Nails, about her journey from side hustle to beauty industry disruptor. Brittany shares how she’s revolutionizing the press-on nail market with inclusive designs for all nail bed sizes, tackling challenges like sourcing manufacturers and scaling her brand. She also discusses empowering women through beauty, overcoming adversity, and her vision for IGL’s future. Tune in for entrepreneurial insights and inspiration!Join them as they discuss:From Passion to Business  Addressing Nail Bed Diversity  Building Strong Supplier Relationships  Networking for Retail Success  Resilience Through Challenges  Manifesting Future SuccessBrittany Golden is a wife, mompreneur, and multimedia content creator based in Los Angeles. In 2019, following her father’s passing, she left her Fortune 500 corporate career and embraced entrepreneurship during the COVID-19 era. She founded IGL Nails, a thriving press-on nail brand celebrated for its focus on individuality and inclusivity for all nail bed sizes. Brittany also shares her journey on her YouTube channel, It’s A Golden Lifestyle, inspiring over 20,000 followers with beauty trends, authenticity, and empowering community-driven content.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, Ciara Cristo chats with Tony Parker, four-time NBA Champion and Founder and President of Infinity Nine Group, for a dynamic conversation on transitioning from sports to business. Tony shares his insights on the importance of resilience, adaptability, and mentorship. He discusses his ventures, including real estate, his basketball academy, and his investment group, Infinity Nine. Reflecting on his work with Alibaba’s Athlete365 program, he highlights equipping athletes with tools to succeed post-retirement. The discussion delves into balancing AI innovation with human creativity, navigating entrepreneurship’s challenges, and Parker’s vision for 2025. This episode showcases Tony’s passion for empowering others to pursue dreams with determination.Join them as they discuss:The Mantra of Dreaming BigMental Fortitude in Sports and BusinessTony’s ambassadorial Role with Alibaba.comBuilding Infinity Nine Group and Basketball AcademyThe Influence of MentorshipAdapting to Technology and AIChallenges of Entrepreneurship vs. SportsTony Parker, a four-time NBA Champion, Finals MVP, and six-time All-Star, has seamlessly transitioned from the basketball court to the boardroom. As the founder and president of Infinity Nine Group, he leads ventures in sports, education, lifestyle, and technology. Parker is the president and majority shareholder of LDLC ASVEL and LDLC ASVEL Féminin and serves as an ambassador for innovative projects. A Hall of Famer with a competitive edge, Parker now inspires through business leadership, mentorship, and media endeavors.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, our new host, Ciara Cristo, chats with Natalie Jacob, founder of Etymology Jewelry, about her creative journey and commitment to sustainability. Natalie shares how her fine arts background inspired her to build a thriving jewelry business blending vintage charm and modern style. She discusses challenges and successes in navigating the jewelry industry, from sourcing sustainable materials to connecting with customers. Packed with entrepreneurial insights, this conversation will inspire listeners to embrace their creativity and pursue their passions.Join them as they discuss:Introduction to Natalie Jacob and Etymology JewelryFrom Fine Arts to Jewelry DesignThe Essence of Etymology JewelryNavigating the Sourcing LandscapeConnecting with CustomersBalancing Art and BusinessInsights on the Jewelry MarketWisdom and Insights from ExperienceNatalie Jacob is a Brooklyn, NY native and Brooklyn-based designer and artist. As the owner and designer of Etymology Jewelry, she is an alum of MICA (The Maryland Institute College of Art) in Baltimore and the noteworthy, famed school LaGuardia HS of Music and Art in NYC. In her previous life, Natalie was (and still is!) a classically trained artist, having even featured her work at the Society of Illustrators in Manhattan. With such a creative background, Natalie takes these fine art influences to her jewelry work, her primary medium today.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.Join them as they discuss:Corey's Journey into E-Commerce and Brand BuildingThe Foundations of a Brand Strategy FrameworkCorey's Work with Grill Perfect: A Case Study in Visual StorytellingEffective Use of Amazon’s A+ Content for Brand IdentityNavigating Amazon’s Evolving AI LandscapeDefending Brand Reputation and Managing Customer ReviewsThe Impact of New Marketplace Trends on U.S. SellersEffective Techniques for Staying Informed in a Fast-Changing IndustryThe Importance of Building a Brand Off and On AmazonThe Pros and Cons of Fulfillment Options Like FBA and SFPAs Founder of buffaBRAND Marketing, Corey has an extensive background in helping e-commerce brands build strong digital presences that thrive in competitive marketplaces. Driven by a passion for data-driven strategies and quality customer engagement, Corey offers a fresh perspective on how brands can scale effectively and maintain customer trust. His journey in e-commerce is marked by a keen focus on innovation, operational excellence, and a commitment to building resilient brands in the global marketplace.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional appeal in marketing and his vision for empowering men to embrace self-care.Join them as they discuss:Introduction to Darrell Spencer and His JourneyIdentifying a Market GapThe Role of Creativity in MarketingLaunching King’s Crowning and  Crowned SkinAddressing Barriers in the Beauty IndustryEngaging with Customers and Building CommunityNavigating Retail and Trade ShowsInvestment Funding and Brand IntegrityPersonal Skincare Routine and TrendsMarketing Gendered ProductsAs the CEO of Kings Crowning and Crowned Skin, Darrell is driven by a singular mission: to redefine men's beauty, grooming, and style with innovative, high-quality products that meet the modern man's needs. Over the years, he has built brands that combine functionality with sophistication—offering everything from protective headwear to premium skincare. Darrell is committed to enhancing how men look and feel and empowering them with the confidence that comes from using products crafted with excellence. His journey as a beauty and fashion entrepreneur is fueled by a deep passion for innovation, a relentless pursuit of quality, and a vision to elevate men’s grooming to new heights.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Total Body Bar, and navigating the complexities of building a brand. Ron also highlights his use of Alibaba.com for sourcing and optimizing manufacturing processes, positioning the platform as a key player in his business growth strategy. Get a deep dive into personal development, business scaling, and the impact of eCommerce on brand success.Join them as they discuss:Introduction to Ron Williams and his background in bodybuildingRon’s accomplishments: winning Mr. Universe, Mr. Olympia, and Mr. World multiple timesTransitioning from bodybuilding champion to coaching and entrepreneurshipThe concept of detoxifying life, removing toxins from food, relationships, and spiritualityBuilding eCommerce brand and providing value to companiesImportance of product development and innovationThe journey of sourcing materials and optimizing manufacturing through Alibaba.comThe challenge of balancing cost, quality, and overbuilding productsRon’s philosophy on fitness: combining spiritual and physical healthInsights into resistance training for longevity, bone density, and quality of lifeRon’s legacy: promoting a mindset shift for faith, family, fitness, and financesRon Williams is one of the most decorated natural bodybuilders, earning titles like Mr. Natural Universe, Natural Olympia, and Mr. Natural World, as well as the “Natural Bodybuilder of the Decade” award. He authored the Faith & Fat Loss book and developed the Ultimate Fat Loss System, blending physical, mental, and spiritual wellness. With over 40 years of experience, Ron has been a fitness coach, professor, and Master Fitness Trainer for the U.S. Army. He also created the Iron Chestmaster and Total Body Bar, holding five patents. As an international speaker and pastor, Ron inspires others through his personal transformation story. He frequently partners with Alibaba.com to source and manufacture products, enhancing his entrepreneurial ventures. Ron's mission is to help millions achieve healthier, toxin-free lives, guided by his core principles of faith, family, fitness, and finance.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at:

In this episode of the B2B Breakthrough podcast, Sharon sits down with Fredelyn Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social media during COVID-19. Fredelyn’s insights on dedication, community, and cultural integrity offer valuable lessons for aspiring entrepreneurs.Join them as they discuss:Fredelyn Espinal's Journey from $500 to a Cigar EmpireBuilding a Cigar Brand from Scratch with Cultural RootsInnovative Marketing Strategies for Launching a Cigar BrandComedic Cigar Packaging Featuring Chicken-Themed ComicsModernizing Cigar Culture for Diverse and Younger AudiencesPersonal Touch and Community Engagement in Cigar BusinessThe Rising Popularity and Diverse Origins of Cigars in ChinaStrategies for Building and Expanding a Cigar E-Commerce BrandFredelyn Espinal, born in Bonao, Dominican Republic, and raised in the United States, is the visionary founder of Espinal Puro LLC and Hanley Cigar Company. In 2019, Fredelyn launched Espinal Puro to unite and celebrate the Latino community in New Jersey through cigars. Inspired by his grandfather, Don Estanislao Peña Duverge, who dedicated his life to public service, Fredelyn’s brand embodies cultural pride and connection across generations.Espinal Puro is recognized for its luxurious blends crafted in the Dominican Republic. Fan favorites like El Gallo Coronado and Espuelas are gaining popularity in the Latino community. These cigars are known for their high-quality craftsmanship and refined smoking experience, appealing to seasoned aficionados and first-time smokers.Fredelyn is also deeply committed to giving back and supporting local businesses, artists, and events in New Jersey and his native Dominican Republic. Thus, Espinal Puro is a true symbol of community, heritage, and excellence.If you enjoyed this episode, be sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, host Sharon Gai sits down with Everette Taylor, CEO of Kickstarter and a visionary entrepreneur. Everette’s journey from launching his first business to steering Kickstarter—a leading platform for creators and inventors—offers fascinating insights into the world of crowdfunding and innovation. He discusses how his experiences as a party promoter and startup founder shaped his leadership style and his current role in empowering new ideas through Kickstarter.Join them as they dive into:Everette’s evolution from a party promoter to leading KickstarterThe transformation of Kickstarter from a niche platform to a crucial tool for creators and brandsStrategies for setting and achieving realistic campaign goalsTips on maintaining momentum and success after the initial funding phaseThe role of Kickstarter in fostering innovation and supporting indie creatorsInsights on the challenges and opportunities within the crowdfunding spaceEverette Taylor is a prominent figure in the world of entrepreneurship and innovation. As the CEO of Kickstarter, he plays a pivotal role in helping creators bring their visions to life. His leadership focuses on empowering inventors and entrepreneurs, providing them with the resources and support needed to turn their ideas into successful ventures. Everette’s extensive experience in building and growing startups provides valuable perspectives on navigating the complexities of crowdfunding and entrepreneurial success.If you enjoyed this episode, be sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Jules Weldon and Stace Pierce, founders of O.M.E. Gear, join host Sharon Gai. Together, they delve into the inspiring journey from living the van life to creating a successful business that designs and manufactures versatile outdoor gear.Join them as they discuss:Jules and Stace's transition from van life to entrepreneurshipThe origin story of O.M.E. Gear and their inspiration for the productChallenges faced in the early stages of product developmentThe importance of adaptability and innovation in their businessLessons learned from overcoming setbacks and failuresStrategies for maintaining a strong partnership in both business and lifeInsights into the outdoor gear market and its trendsThe role of customer feedback in refining their productsTheir commitment to sustainability and environmentally friendly practicesAdvice for aspiring women entrepreneurs on perseverance and following their passionsStace Pierce embodies entrepreneurial spirit and innovation in the outdoor products industry. As the Co-President and Founder of O.M.E. Gear, Stace has revolutionized how people engage with nature through her company's versatile and innovative products. Her career spans strategic roles, including significant contributions to operations at PharmRight Corporation and leadership in developing tech solutions for aging populations at LIVE@HOME Technologies and Senior Solutions. Today, Stace also dedicates her expertise to empowering female entrepreneurs as a co-founder of the BoldSKY Foundation, providing financial investment and strategic coaching to women in the business world.Jules Weldon brings a dynamic blend of creativity, leadership, and a pioneering spirit to every venture she undertakes. As the Co-Founder and CEO of O.M.E. Gear, Jules has co-created a line of award-winning outdoor products that enhance and simplify the adventure experience. Her entrepreneurial journey is marked by diverse experiences, from working as a People and Change Consultant at PwC to empowering teams as a Leadership Development Coach. Alongside Stacey, Jules also champions women's entrepreneurship through the BoldSKY Foundation, aiming to close the gender gap in the business sector by nurturing and supporting women-led ventures.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at:

Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both established eCommerce sellers and newcomers, with a focus on actionable growth strategies. Rah highlights the VIP ticket's exclusive perks, such as hotel stays and networking opportunities. They also discuss panels dedicated to female entrepreneurs and a special pitch event offering grants. Rah and Carlos express their enthusiasm for the conference, encouraging listeners to take advantage of early bird pricing and special discounts.Snag your tickets for Co-Create for up to 20% off with the code ALIPODCAST: https://cocreate.alibaba.com/Don’t miss this inspirational conversation.Join them as they discuss:Introduction and Overview of Alibaba Co-Create ConferenceRah's Role at Alibaba and the Company's MissionTarget Audience of Alibaba Co-Create ConferenceValue of the VIP Ticket and Discount CodeLayout of the Conference and Networking OpportunitiesTopics Covered at the ConferenceFocus on Female Business OwnersAccessibility of Alibaba.com and Executive Presence at the ConferenceInspiring Success Stories and Ticket OptionsRah Mahtani is a marketing leader with a proven track record in steering innovative branding campaigns. In his career, he's hung a car on the side of the Los Angeles convention center, rallied across the country with over 3,000 people, participated in winning a Guinness World Record, and, on separate occasions, worked with Snoop Dog (at his house) and Martha Stewart (in her studio). Today he is the Head of Marketing for North America at Alibaba.com, where he is at the forefront of shaping the strategic direction working to elevate Alibaba.com's presence in the U.S. market.Before joining Alibaba.com, Rah served as the U.S. MINI Marketing Communications Lead at BMW, where he played a pivotal role as the digital, creative, and paid media lead in the market for 5 years. Ahead of his time with BMW, Rah held digital marketing and social media leadership positions with leading food service and auto brands, including Jack in the Box and Volvo, in North America. Rah Mahtani is a graduate of Syracuse University, holding a bachelor's degree in industrial design. His multidisciplinary background has provided him with a unique blend of creativity and analytical thinking, which he leverages to drive marketing success.As a thought leader in the marketing industry, Rah’s insights on branding, creative narratives, and effective marketing strategies are valuable for anyone seeking to gain a competitive edge in their own strategies.In This Episode:[00:15] Introducing Rah Mahtani of Alibaba[02:30] Rah’s background and how he has come to where he is.[04:00] Why Co-Create?[06:05] Target audience.[08:00] What to look forward to in the event.[12:40] Early bird ticket[14:30] VIP only.[24:00] Networking.Book References:Where the sidewalk ends by Shel Silversteinhttps://www.amazon.com/Where-Sidewalk-Ends-Shel-Silverstein-ebook/dp/B07WG8LRBTLinks and References:Wizards of Amazon: https://www.wizardsofecom.com/Wizards of Amazon Courses: www.wizardsofecom.com/academyWizar...

In this episode of the B2B Breakthrough podcast, host Sharon Gai is joined by Simona Moore, CEO of PB Pro. Simona's professional journey starts with being an accomplished tennis player and transitions to an experienced brand development and eCommerce expert. Join them as Simona shares her unique journey from professional tennis player to successful entrepreneur and how her passion for pickleball led her to create high-quality products for players. Discover how PB Pro is revolutionizing the sport, the company’s shift to direct-to-consumer sales, and their plans for future growth. Get inspired by Simona's advice for first-time entrepreneurs and her dedication to continuous learning and innovation.Simona also touches on the importance of using consumer feedback to drive innovation and overcoming the challenges of competing with big-box retail in a competitive category. Join them as they discuss:Simona's background and transition from tennis to brand development at Lowe'sSimona's journey as CEO of PB Pro and the growth of the pickleball industryPB Pro's business model and a shift to direct-to-consumer (D2C) salesPB Pro’s expansion plansSuccess and growth of the professional pickleball Players tourAdvice for first-time entrepreneursThe value of diverse perspectives and learning for a business personSimona is the CEO of PB Pro and is passionate about developing and growing brands. She is an experienced sourcing agent and import consultant for athletes, entertainers, and medical groups. As a professional brand marketer, she has ten-plus years of experience in brand management and category marketing at global companies like Lowe’s, where she was recognized as a top contributor in 2013. She is also recognized for her strong performance and proven record of turning struggling categories into profitable businesses. She has also been an accomplished collegiate and professional tennis player. Inducted into Flagler College Hall Of Fame (2015).If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Carlos Alvarez, Founder and CMO of Wizards of Ecom, joins host Sharon Gai. With over 15 years of experience on Amazon, Carlos has grown his brands to nine figures in online revenue. In this podcast, he shares his journey from side hustles to eBay to breeding and selling live insects. Carlos also discusses the importance of building a supportive community and the need for a multichannel selling approach by exploring platforms beyond Amazon. Sharon Gai and Carlos explore the growing trend of live selling in the US and China, the impact of AI on eCommerce, and offer valuable advice for newcomers in the industry. Join them as they discuss:Carlos Alvarez's journey from side hustles to selling on eBayCarlos’ pivot into the live insect businessThe ideation, launch, and growth of Wizards of EcomThe PL-Wholesale hybrid selling model on AmazonThe importance of diversifying and exploring other platformsChallenges in adopting a multichannel selling approachCarlos' advice on creating content and leveraging influencersThe growing trend of live selling in the US and ChinaChallenges and opportunities in live sellingCarlos is the Founder and CMO of Wizards of Ecom, an Ecom Academy based in Miami, Florida. He is passionate about creating a safe and eCommerce-rich learning environment for brands and entrepreneurs who want to take advantage of selling on Amazon. With the motto of #SellersHelpingSellers, Carlos aims to empower, teach, and help his clients and students achieve greater financial independence and grow their businesses.Carlos has been selling on Amazon for over 15 years and has grown his brands into nine figures a year in gross revenues. He has also been running Blue Bird Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos leverages his expertise in online marketing, social networking, and new business development to help his clients succeed in the competitive and dynamic Amazon marketplace. He is also an avid meetup organizer, hosting events on various topics related to e-commerce, self-publishing, advertising, and selling on Amazon. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough podcast, Carlyn Bushman, Founder of CMB Brands, joins host Sharon Gai. Together, they delve into the world of trade shows and the opportunities they present for entrepreneurs. Discover the importance of planning, networking, and connecting with potential buyers. Gain valuable tips and advice for maximizing the benefits of attending trade shows and learn from the experiences of successful business owners. Get inspired to exploit the current market conditions and build your dream business. Join them as they discuss:Introduction to Carlyn Bushman and her entrepreneurial journeyIntroduction to Carlyn’s product-based business, CMB BrandsCarlyn's current focus on Carly Bushman Consulting and Pop AcademyImportance of market research and understanding consumer needsStrategies for product release and finding manufacturersCarlyn's approach to entrepreneurship and the power of educationTrade shows and their significance for entrepreneursTips for entrepreneurs attending trade showsWith over 25 years of experience in marketing, management, technology, and business financials, Carlyn is a founder, owner, and educator who helps women entrepreneurs create and grow product—and service-based businesses. She is the founder and owner of Carlyn Bushman Consulting and POP Academy, which provides consulting, education, and digital marketing solutions for women-owned small—to medium-sized businesses.Carlyn is also an Advisory Council Member at Arizona State University - Center for Entrepreneurship, where she supports the development and growth of entrepreneurial programs and initiatives. She is a certified Klaviyo Partner, a leading email marketing platform that helps online businesses increase sales and revenue. Additionally, she is a member of the Entreprenista League, a private community that connects and supports ambitious founders. Her mission is to empower women entrepreneurs with reliable, sustainable revenue streams and to share her skills and expertise in organizational leadership, team building, and start-ups.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough, host Sharon Gai is joined by Will Ford, the President and Co-Founder of LaunchBoom, a crowdfunding platform for startups. Together, they explore the world of crowdfunding and how it can revolutionize the way entrepreneurs validate and test new products with less risk.Join them as they discuss: Benefits of CrowdfundingWhy People Use Crowdfunding as a Validation and Testing MethodLaunchBoom's Approach to Pre-Launch PreparationCost of Launching with LaunchBoomLaunchBoom's Success in the Glamping and Hotel CategoryThe Future of CrowdfundingSourcing Products from Alibaba.com and LaunchBoom's AssistanceWill Ford is a crowdfunding expert, entrepreneur, and business leader who is passionate about bringing innovation to life. He is the President and Co-Founder of LaunchBoom, a tech-enabled consulting company that helps creators turn their consumer product ideas into profitable businesses through crowdfunding. LaunchBoom's proprietary software and expert support combine to make the once complex and costly process of launching a new product simple and affordable.With his passion for innovation and his expertise in crowdfunding, Will has helped LaunchBoom become one of the most respected and trusted brands in the crowdfunding industry. LaunchBoom is a certified partner of Kickstarter, Indiegogo, Dalmore, StartEngine, and Wefunder and has managed more successful crowdfunding campaigns than any other agency in the world. Will also serves as a strategic advisor and board member for several businesses, a non-profit, and is a proud member of The Century Club in San Diego.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough, host Sharon Gai is joined by Ciara Cristo, who is the Brand Marketing Specialist at Alibaba.com. Join them as they discuss:Finding the right suppliers and building relationships on Alibaba.comPreview of the upcoming Alibaba.com event CoCreate 2024 in Vegas on utilizing emerging technologiesImpact of personalization on buyer experienceCiara has had a rich career in marketing and is currently a Brand Marketing Specialist at Alibaba.com, where she leads marketing initiatives to drive awareness and engagement with the brand. Prior to Alibaba.com, she worked as a Brand Supervisor at Pereira O’Dell, an independent creative advertising agency. She has also worked at global creative agencies like Ogilvy and Cramer-Krasselt.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough, host Sharon Gai is joined by Meghan Asha, Founder and CEO of FounderMade, a platform that connects CPG brands with retailers and helps scale the brands. Join them as they discuss:Meghan's belief in the power of entrepreneurshipThe evolution of FounderMadeFounderMade's unique approach to trade showsInsights on the future of e-commerceThe importance of vulnerability and intuitionFocusing on fulfillment instead of happinessMeghan Asha is the CEO of FounderMade, a platform and conference series that connects best-in-class consumer brands to retailers, distributors, and investors. Under her leadership, FounderMade has partnered with innovative brands, including RXBar, BulletProof Coffee, Vital Proteins, Target and Starbucks. Inspired by her entrepreneur father, Meghan has always had a passion for building and empowering companies. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by Vivek Ranchandani, Director of Digital, and Eric Lee, Growth Manager at Superline Wholesale. Join them as they discuss:The Origins of Superline WholesaleUtilizing social media platforms for marketingBalancing uniqueness and broader appeal in the fashion industryAdvice for aspiring entrepreneurs and brand-building pillarsDynamics of luxury streetwear brands and establishing a clear identityVivek is the Director of Digital at Superline Wholesale. The company is redefining the wholesale apparel experience by offering blank garments that B2B clients can repurpose and rebrand as their own. At Superline Wholesale, Vivek oversees the digital marketing strategy across social, CRM, product development, systems, and more. Over an eight-year career in fashion and retail, he has worked with global brands like L’Oreal and Brite Creations. As a college dropout, Eric was limited in his career options. However, he learned from his mistakes and made the best out of his situation. Three years ago, he started working for my family business, where he built and sold his first online apparel company. Currently, he is working on Solid Basics, which is a vertically integrated apparel wholesale company that sells im-printable apparel and sources apparel for retailers and companies. We stand by our ability to deliver quality at an affordable price. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Samir Balwani, the CEO of QRY. Join them as they: Highlight the importance of resilience and problem-solving as a business ownerConsider strategies for growing and scaling brandsTalk about the value of collaborationAnd more!Samir Balwani is the CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. QRY enables brands to accelerate their growth and increase their revenue by rapidly optimizing campaigns and identifying new opportunities. The agency’s unique approach blends full-funnel advertising with rigorous ad experimentation. Samir is also an author at Chief Advertiser. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360.Join them as they:Discuss the evolution of B2B marketplacesDive in into the changing face of B2B buyersExplore the future of B2B marketplacesShine a light on the role of AI in B2B marketplacesAnd much more!Mark Brohan is the Senior Vice President of B2B and Market Research at Digital Commerce 360. With a master's degree in journalism from American University, Mark has been covering e-commerce since 1998. He has extensive experience in analyzing trends and providing strategic insights in the B2B e-commerce and marketplace industry. Mark's expertise lies in understanding the evolving landscape of online retail and the impact of B2B marketplaces on various industries.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at the Alibaba Group.Join them as they explore:How Alibaba.com is revolutionizing global tradeThe role of AI in global sourcing and efficiencyFuture trends in logisticsYikun stands out in the field of global trade and logistics innovation, bringing nearly two decades of industry experience to his role as Head of Supply Chain for Alibaba.com's North American B2B business. Before his current role, Yikun spent over 15 years gaining expertise in global trade and business consulting with PwC across China, Japan, and the United States. His primary skills lie in international business development, strategic planning, customs, and trade, as well as supply chain planning and logistics management.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at the Alibaba Group.Join them as they explore:The challenges business owners experience in cross-border tradeHow to choose the perfect custom broker for your needsWhy businesses must consider cultural differences in cross-border tradeHow Alibaba.com's logistic services help buyers in their purchasing journeysYikun stands out in the field of global trade and logistics innovation, bringing nearly two decades of industry experience to his role as Head of Supply Chain for Alibaba.com's North American B2B business. Before his current role, Yikun spent over 15 years gaining expertise in global trade and business consulting with PwC across China, Japan, and the United States. His primary skills lie in international business development, strategic planning, customs, and trade, as well as supply chain planning and logistics management.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, a popular nail-art sticker brand now sold in popular retailers like Urban Outfitters. Join them as they explore how…Deco Beauty transitioned from startup to popular businessTo build  a strong brand and community around a productTo establish value of long-term goals in entrepreneurship And much more!Julianna Dahbura is the founder of Deco Beauty, a popular nail-art sticker brand now sold in retailers like Urban Outfitters. Deco are “a community of nail art lovers who want to connect over our love of everything nails.” After starting in 2015 as a nail polish brand, Julianna pivoted to nail art, launching her range of stickers in 2020. She says that “Nails are all about what the wearer wants, and that’s why my stickers are different and why people can’t get enough of them!”If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Stephanie Cartin, CEO of Entreprenista.Join them as they:Talk about scaling a side hustle into a full-fledged businessShine a light on building and maintaining successful partnershipsExplore how to leverage social media for business growthAnd much more!Stephanie Cartin is a serial entrepreneur and the CEO of Entreprenista and co-founder of Socialfly. With over 11 years of experience in the industry, Stephanie has helped numerous brands grow their online presence and achieve success through strategic marketing campaigns. She is the co-author of "Like, Love, Follow: The Entreprenista's Guide to Using Social Media To Grow Your Business,” and a recent recipient of the SmartCEO Brava award.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by Matt Jones, Founder of Crease Beast.Join them as they discuss:Reviving 90s hip-hop and sneaker culture for today's enthusiastsBuilding strong relationships with your manufacturersHow Matt's bold innovations found success in Alibaba.com's EcosystemAnd moreMatt is a seasoned business manager with a proven track record in the retail industry. He was a 2021 Alibaba.com Manifest Grant recipient, success story featured during Alibaba.com’s inaugural CoCreate event last September, and was recently announced as one of 2023’s Southern California Job Creators Grant Finalists.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Kia-Shun Voltz, CEO and Founder of ShampooTime.Join them as they:Talk about Kia-Shun’s entrepreneurial journeyShine a light on the power of identifying a problem and creating a unique solutionExplore the challenges of scaling a businessAnd much more!Kia-Shun Voltz is the CEO and Founder of ShampooTime, an innovative product designed to make wash days easier for parents and children. With a background in supply chain management and a passion for solving everyday problems, Kia has successfully built ShampooTime into a thriving business.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by Jason Feifer, Editor in Chief of Entrepreneur Magazine and author of "Build for Tomorrow”.Join them as they:Shine a light on the value of vertical thinkingDiscuss the importance of understanding your core transferable value Unpack fear and how it can impact your response to changeAnd much more!Jason Feifer is the Editor in Chief of Entrepreneur Magazine, but more importantly, tells stories in his own voice. He’s an influential figure in the world of business and e-commerce, and has excelled in various facets of the media industry, having worked at multiple magazines before climbing the ladder to his current position. Aside from his editorial expertise, Jason is also renowned for his roles as a podcast host, book author, keynote speaker, and startup advisor. He often refers to himself as a “nonstop optimism machine” as proven by his commitment to guiding others toward resilience and adaptability in a rapidly changing business landscape has made him a cherished mentor for many aspiring entrepreneurs.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by Mike McClary, CEO of Amazing.com, an online education platform that offers training and resources for entrepreneurs looking to build their own e-commerce businesses.Join them as they:Delve into Mike’s journey from a corporate job to successful entrepreneurExplain why understanding customer needs is key to building a successful brandShine a light on the importance of product differentiation in a competitive industryDiscuss how to achieve growth, scale, and profitability for your brandExplore the growing importance of AI in e-commerceTalk about the need for entrepreneurs to invest in social media advertising strategiesAnd much more!Mike McClary is the CEO of Amazing.com, the President of Zoof Seller Software, and the President and Founder of Intervene Consulting. He is an entrepreneurial mentor and coach who has helped businesses succeed in the e-commerce industry. With his expertise in product development, business management, and brand building, Mike has guided numerous entrepreneurs to achieve breakthroughs in the online retail marketplace.If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

Perhaps there's no more important aspect of sourcing than communication with your suppliers. Good or even great communication can not only lead to great opportunities but also increase the efficiency of your sourcing process.    On this episode, host Mike Jackness speaks with Jordan West, CEO at Keep Nature Wild, Founder and CEO of upGrowth Commerce, and Co-Owner of Little and Lively Clothing.   They discuss:- 3:27 Why high customer lifetime value matters. - 6:54 Why sourcing from Alibaba.com is safe. - 12:21 Why you should always consider communicating with suppliers on the Alibaba.com platform. - 16:24 Why it’s important to always have a backup plan.   You’ll also hear Jordan share the particular challenges of sourcing for his business in Canada.If you enjoyed today’s show, please leave a 5-star review. For more information visit Alibaba.com buyer central at https://buyer.alibaba.com/   Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

The new world of post-pandemic work offers businesses all sorts of options to expand and grow.   On this episode, host Mike Jackness speaks with Dave Kerpen, Serial Entrepreneur.   They discuss: - 8:55 Values and skills of great employees.- 17:39 How the new world of work is shaping up.- 28:13  The role of courage in innovating.- 32:57  The competitive advantage of mastering fear when it comes to embracing change.- 34:34 Why you shouldn’t only choose price when picking a supplier.   You’ll also hear Mike jump in and share his perspective on the pricing question.If you enjoyed today’s show, please leave a 5-star review. For more information visit Alibaba.com buyer central at https://buyer.alibaba.com/ Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

The pandemic accelerated changes that were already happening across buying channels and supply chains. More and more buyers are expecting a seamless experience when dealing with suppliers and, increasingly, companies are taking a customer-centric approach to their ecommerce strategy. On this episode, host Mike Jackness speaks with Brian Beck, B2B Ecommerce Expert Advisor & Author at Beck Ecommerce. Brian has been in ecommerce since 1999, both as a business owner and executive. He has also gone on to be an influential thought leader and author in the space. Mike and Brian discuss some interesting topics on the subject, including: - 5:02 Why a B2C experience is now expected even in B2B situations- 7:57 Are physical sales relationships dead?- 17:58 Why 65% of consumers trust a marketplace enough to buy from an unknown brand- 20:14 How efficiency is most important for B2B buying  You’ll also hear Brian talk about why it’s important for companies to use digital tools to streamline their workflow. If you enjoyed today’s show, please leave a 5-Star review. For more information visit Alibaba.com buyer central at https://buyer.alibaba.com/ Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

You are listening to the Alibaba.com Ecommerce Academy podcast. The official podcast from the team at Alibaba.com. Each week on the show, we bring you conversations with industry leading experts who are using Alibaba.com to build and scale their businesses. These conversations help you understand the state of the global trade industry, the challenges we face today, and how to thrive amidst changing times. Subscribe and be sure to check out our website for more resources at Alibaba.com This episode is brought to you by Alibaba.com, the B2B global sourcing marketplace that aims to make it easy to do business anywhere. Alibaba.com’s services cover all aspects of commerce, including helping buyers discover products, find suppliers, and place orders online fast and efficiently. Try our platform out today at Alibaba.comCheck out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

The global supply chain model has increased the affordability and accessibility of products manufactured all over the world. Sourcing products in this environment has become a much more complex task than before, and having a handle on the logistics of international trade has never been more vital. On this episode of the Alibaba.com Sourcing Insights podcast, host Kunle Campbell, Co-Founder of Octillion Capital Partners, speaks with Mike Jackness, President and CEO at Terran LLC, about some tips and tools for staying on top of increasing supply chain complexity. Some valuable insights from their conversation include: - 7:15 Coordinating logistics to make the most of suppliers’ geographical locations- 17:26 Ways to secure lasting relationships with suppliers through clear communication- 26:15 Coordinating pricing to maximize profit, despite global market volatility- 29:10 Diversifying sourcing to create built-in resiliency- 32:33 Ensuring quality control at the supplier level Beyond managing complex logistics, there are other important takeaways, such as: - 5:41 The ways that perceived value can impact manufacturing decisions- 14:15 How to protect intellectual property from competitors seeking to copy design concept - 31:15 Taking the time to create quality products with noticeable market differentiation - 32:24 Taking advantage of Alibaba.com’s RFQ feature for pro buyers Coordinating international complexity is key to maximizing profit and creating a sustainable sourcing model.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

To attract repeat customers, businesses should source their products according to changing trends.  Tom Samiljan, Editor in Chief of Dealerscope, joined host Mike Jackness, President and CEO of Terran.com, on Alibaba.com Sourcing Insights. They discuss some of the trending electronics products Tom has written about, and how important it is for ecommerce businesses to pay attention to these trends. A few products gaining popularity, and sourceable through Alibaba.com, include: - 3:04 - The increasing affordability of true wireless earbuds - 6:01 - Ebikes and escooters, which are becoming far more accessible and available in urban areas- 11:39 - Outdoor appliances and tech, as hosting and entertaining outside is gaining popularity- 15:18 - Wearable tech, whose uses are expanding for both health and entertainment purposes- 19:12 - HDMI 2.1 cables, keeping in step with better high fidelity TVs and game consoles - 22:47 - Cell phones, with ever-expanding options and better affordability- 29:16 - Virtual Reality systems, which have gained immense popularity in the last year Tom also explains some ways business can take advantage of the latest technology: - 37:55 - Website optimization and making use of digital optimization tools- 41:59 - Sourcing the latest tech through Alibaba.com- 43:27 - Attending consumer technology trade shows, such as the Alibaba.com’s Online Trade Shows By sourcing the most popular new tech, businesses can turn one-time purchases into repeat business.   Note: All mentions of ‘CTA’ in the episode refer to the Consumer Technology AssociationCheck out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

It’s one thing to get a sourcing business up and running. It’s another thing entirely to optimize and scale your business across multiple markets and suppliers.   Suuchi Ramesh, Founder and CEO of Suu.chi, Inc. comes from a data analytics, supply chain, and venture tech background, with a Masters in Computer Science driving her eye for optimization. As the guest for this episode of Alibaba.com Sourcing Insights, Suuchi gives thoughtful insights into how the best sourcing businesses grow and scale. She joins host Mike Jackness, who has worked with Alibaba.com for many years and who also has extensive knowledge and expertise in creating and launching e-commerce brands.   Suuchi and Mike discuss: - 00:04:32 The importance of spreading execution risks- 00:09:34 Not being short-sighted about costs- 00:12:00 Understanding that supplier relationships can change over time- 00:13:05 Considering having different sources for successful products- 00:14:08 Digitizing as you grow- 00:28:22 How Alibaba.com can help you onboard your suppliers- 00:31:06 How to get suppliers to be more compliant with your systems There’s plenty more to hear in the episode. Enjoy!  Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

For every brand that seems to be doing everything right, there are companies behind it, coaching it through every step of the process to get to those best practices.   Adam Weiler is the founder of one of those companies, performance-based marketing agency Sunken Stone, which has been helping brands perform on Amazon and other platforms since 2007.  Host Mike Jackness has worked with Alibaba.com for many years, running a very successful sourcing business. Mike also has extensive knowledge and expertise in creating and launching e-commerce brands.   On the latest episode of Alibaba.com Sourcing Insights, Adam and Mike talk about important factors in a sourcing journey, including: - 00:03:40 - 1. The danger (and distraction) of “too much opportunity”- 00:06:16 - 2. Staying focused in niches rather than being all over the place- 00:08:11 - 3. The importance of knowing the lingo- 00:11:30 - 4. Different order goals at different stages of growth- 00:17:24 - 5. The advantages of digital sourcing- 00:20:22 - 6. How to negotiate favorable payment terms- 00:23:15 - 7. Why you should grow a relationship with a factory Anyone curious about getting started (and staying focused) in building a successful sourcing business with resources like Alibaba.com, should listen to this episode.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

While there are more opportunities than ever to grow in ecommerce, there’s also a lot of ways to miss the mark when trying to reach new customers.   Dillon Carter, Co-Founder and VP of Operations at Vendrive, is passionate about connecting retailers and customers.  He recently appeared on Alibaba.com Sourcing Insights and shared his expertise on:   - The opportunities in serving B2B customers - How crises drive innovations in brands - Adaptability and agility is key for brands facing challenges and competition - Adding new employees too soon and chasing efficiency before finding effectiveness.    We also had a chance to discuss: - The challenge of many small retailers not having websites (and why they soon will) - The importance of matching your offerings with what your targeted retailer is offering already (and why this will drive sales) - The importance of saving for a rainy day… like supply chain interruptions (and why sometimes those interruptions help drive needed changes in a brand) The episode is packed with thoughtful insights, and any aspiring wholesaler will want to go back and re-listen to some parts several times.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

Strong product differentiation could be the difference between a hot seller bringing in millions or a dud that just sits on the shelf. David Bryant, the owner of OFR Brands, has over a decade of experience in sourcing successful products. In this debut episode of Alibaba.com Sourcing Insights, he will share tips on battle scars to avoid and tips for success, including:    How product differentiation—making a product special, unique, and valuable—is the difference between success and failure today How sourcing digitally and globally from suppliers that provide customization and modification services through platforms like Alibaba.com is the key to business success   We also discuss: A technique for better communication during the current supply chain disruption and the value of “verified suppliers” on Alibaba.com What timelines to aim for when sourcing The value of supply history when dealing with a new supplier You’ll also hear David’s old-school method for making changes to his products and why it remains effective ten years later...Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so