Unlocking the Secrets of Wholesale Apparel: Lessons from Superline Wholesale with Eric and Vivek
Podcast: B2B Breakthrough PodcastPublished On: Wed May 08 2024
Description: In this episode of the B2B Breakthrough Podcast, host Sharon Gai is joined by Vivek Ranchandani, Director of Digital, and Eric Lee, Growth Manager at Superline Wholesale. Join them as they discuss:The Origins of Superline WholesaleUtilizing social media platforms for marketingBalancing uniqueness and broader appeal in the fashion industryAdvice for aspiring entrepreneurs and brand-building pillarsDynamics of luxury streetwear brands and establishing a clear identityVivek is the Director of Digital at Superline Wholesale. The company is redefining the wholesale apparel experience by offering blank garments that B2B clients can repurpose and rebrand as their own. At Superline Wholesale, Vivek oversees the digital marketing strategy across social, CRM, product development, systems, and more. Over an eight-year career in fashion and retail, he has worked with global brands like L’Oreal and Brite Creations. As a college dropout, Eric was limited in his career options. However, he learned from his mistakes and made the best out of his situation. Three years ago, he started working for my family business, where he built and sold his first online apparel company. Currently, he is working on Solid Basics, which is a vertically integrated apparel wholesale company that sells im-printable apparel and sources apparel for retailers and companies. We stand by our ability to deliver quality at an affordable price. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so
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