Transforming Brands in the Digital Marketplace with Corey Brown
Transforming Brands in the Digital Marketplace with Corey Brown  
Podcast: B2B Breakthrough Podcast
Published On: Wed Nov 06 2024
Description: In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.Join them as they discuss:Corey's Journey into E-Commerce and Brand BuildingThe Foundations of a Brand Strategy FrameworkCorey's Work with Grill Perfect: A Case Study in Visual StorytellingEffective Use of Amazon’s A+ Content for Brand IdentityNavigating Amazon’s Evolving AI LandscapeDefending Brand Reputation and Managing Customer ReviewsThe Impact of New Marketplace Trends on U.S. SellersEffective Techniques for Staying Informed in a Fast-Changing IndustryThe Importance of Building a Brand Off and On AmazonThe Pros and Cons of Fulfillment Options Like FBA and SFPAs Founder of buffaBRAND Marketing, Corey has an extensive background in helping e-commerce brands build strong digital presences that thrive in competitive marketplaces. Driven by a passion for data-driven strategies and quality customer engagement, Corey offers a fresh perspective on how brands can scale effectively and maintain customer trust. His journey in e-commerce is marked by a keen focus on innovation, operational excellence, and a commitment to building resilient brands in the global marketplace.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so