How Simona Transitioned from Tennis Pro to CEO
How Simona Transitioned from Tennis Pro to CEO  
Podcast: B2B Breakthrough Podcast
Published On: Tue Jul 30 2024
Description: In this episode of the B2B Breakthrough podcast, host Sharon Gai is joined by Simona Moore, CEO of PB Pro. Simona's professional journey starts with being an accomplished tennis player and transitions to an experienced brand development and eCommerce expert. Join them as Simona shares her unique journey from professional tennis player to successful entrepreneur and how her passion for pickleball led her to create high-quality products for players. Discover how PB Pro is revolutionizing the sport, the company’s shift to direct-to-consumer sales, and their plans for future growth. Get inspired by Simona's advice for first-time entrepreneurs and her dedication to continuous learning and innovation.Simona also touches on the importance of using consumer feedback to drive innovation and overcoming the challenges of competing with big-box retail in a competitive category. Join them as they discuss:Simona's background and transition from tennis to brand development at Lowe'sSimona's journey as CEO of PB Pro and the growth of the pickleball industryPB Pro's business model and a shift to direct-to-consumer (D2C) salesPB Pro’s expansion plansSuccess and growth of the professional pickleball Players tourAdvice for first-time entrepreneursThe value of diverse perspectives and learning for a business personSimona is the CEO of PB Pro and is passionate about developing and growing brands. She is an experienced sourcing agent and import consultant for athletes, entertainers, and medical groups. As a professional brand marketer, she has ten-plus years of experience in brand management and category marketing at global companies like Lowe’s, where she was recognized as a top contributor in 2013. She is also recognized for her strong performance and proven record of turning struggling categories into profitable businesses. She has also been an accomplished collegiate and professional tennis player. Inducted into Flagler College Hall Of Fame (2015).If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so