Ed Sim has been a VC for 30 years. He's backed companies like Clay, Front, BigID, and Snyk. He writes What's Hot in Enterprise IT every single Saturday, 489 weeks in a row. And right now, he says this is the most exciting and terrifying moment he's ever seen in his career.In this episode, Max and Ed break down what's actually happening inside startups and boards right now, why the old playbooks are dead, and what separates the companies that will survive this AI shift from the ones quietly getting killed by it.Discussed in this episodeWhy engineering is no longer your bottleneck (and what is)The 5 P's Ed uses to evaluate every inception-stage investmentThe autonomous enterprise thesis and what it means for how companies are builtWhy AI-native leadership is now a survival reqxtuirement, not a nice to haveThe full Clay story: $600K to $100M ARR, how they stayed lean, and what actually unlocked growthThe 3 CH's framework for being a great board partner to foundersWhy the best founders today are inside the AI jet stream, not chasing itWhat every board meeting sounds like right nowEpisode highlights0:00 Intro & 1:05 Episode Preview: Ed Sim & Key Takeaways3:10 The Jet Stream Analogy: Two Types of Companies5:43 How GTM Operators Should Evaluate Companies Like Angel Investors7:20 The Collapsing of Moats & AI-Native Business Opportunities10:00 Rebuilding Industries vs. Selling Software to Them15:00 Why Old GTM Playbooks Are Dead17:46 Ed Sim's Background: From Cutco to 30 Years in VC21:43 The Five P's of Inception Investing23:04 How to Evaluate Potential & TAM in a Fast-Changing Market25:40 Staying Ahead of the Jet Stream as a Founder26:32 The Autonomous Enterprise Thesis28:44 Agent of the Week: How Companies Should Adopt AI Agents29:10 How Agents Are Changing Engineering Bottlenecks31:15 What Incumbents Must Do to Survive the AI Wave32:53 Intercom, Snowflake & How Legacy Companies Are Adapting36:43 The Clay Story: How They Found Their Footing38:33 The Three C's of Working With Founders (Cheer, Challenge, Chill)40:07 Clay's Growth Trajectory: $600K to $100M+ ARR41:10 Clay's Agency GTM Model & Community Moat43:50 Ed's Fund Model: $500K to $15M Checks at Inception46:57 What's Hot in Enterprise IT & Venture Right Now48:03 Closing RemarksKey takeaways1. Engineering is no longer your bottleneck. Your people are. Code is shipping faster than your sales, marketing, and customers can absorb it. The constraint has flipped completely and most companies haven't noticed yet.2. Painkillers beat vitamins every time. The only startups worth backing at inception are solving a hair-on-fire problem someone desperately needs fixed, not a nice-to-have they can live without.3. The 3 CH's of being a great board partner. Know when to Cheer (when founders are getting beaten up), when to Challenge (when they feel invincible), and when to Chill (when they just need breathing room to figure it out). Elliot used all three with Clay to perfection.4. If your CEO came from sales, you are in trouble. Surviving this AI shift requires product-driven, agent-native leadership at the top. The companies that adapted, Snowflake, Intercom, Atlassian, all changed leadership first.5. The best founders are inside the AI jet stream, not chasing it. The question Ed asks every founder today: are you struggling to keep up, or are you the one constantly shipping and adapting faster than anyone can copy you?Thank you to our sponsorConnect with Ed: https://x.com/edsim  / edsim  Connect with Max: https://x.com/hackitmax  / maxaltschuler  Connect with Paul:https://x.com/PaulGTM  / paulsirving  GTM Now is the media extension of GTM Fund, a venture capital firm investing in early-stage B2B companies. Every episode features the operators, investors, and founders defining what modern go-to-market looks like.GTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

This episode was recorded prior to Teresa Anania’s move to Chief Customer Officer at Verint. At the time of recording, she was SVP of Customer Experience at Sophos.Teresa Anania (CCO at Verint, formerly CCO at Sophos) joins GTMnow to share how she's built customer success into a true revenue engine at a company serving 600,000 customers across over $1 billion in annual revenue, and why the old reactive, relationship-based CS model is no longer cutting it.At Sophos, the threat landscape is compounding fast. AI is accelerating the speed and sophistication of attacks, which means response times, customer journeys, and success motions all have to evolve in lockstep in order to keep up. Teresa has spent her career at companies like Zendesk, Autodesk, and ON24 building the operational frameworks that make that possible at scale.Mentioned Resources: Cleverbridge: Merchant of Record for Software & SaaS​Guest links: Teresa Anania - LinkedIn: https://www.linkedin.com/in/teresa-anania/Sophos - LinkedIn: https://www.linkedin.com/company/sophos/Sophos - Website: https://www.sophos.com/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors: - HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/- Nooks - the AI workspace for outbound teams, where AI agents handle prospecting, research, and sequencing so reps can focus on conversations. Learn more at https://www.nooks.ai/- Cleverbridge – the digital commerce platform helping enterprises optimize post-sale revenue through renewals, winbacks, and add-ons with buyer-friendly purchasing experiences. Learn more at https://grow.cleverbridge.com/lp/digital-commerceTranscript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Sophos at a glance: 600K customers, $1B+ in revenue, and why cybersecurity keeps growing when everything else slows down01:51 – AI vs. AI: how threat actors are using the same tools Sophos is building against03:02 – The 2026 Active Adversary Report: why attackers are logging in, not breaking in04:20 – Attackers move in 3-4 hours and how Sophos structures CS to respond before the customer even knows there's a problem06:05 – Connecting CS activity directly to retention and expansion: the attribution model08:45 – Advice for early-stage companies that want this kind of rigor but don't have perfect data yet10:06 – Automation as a scale lever: crawl, walk, run and why you should start at the end of the renewal cycle13:43 – The future of go-to-market: self-serve from first touch through win-back, powered by AI18:20 – "The customer should never feel your org chart": building a digital journey that meets people where they are20:39 – Going from legacy manual to digital without blowing up the business22:00 – Dynamic segmentation: why hard lines on ACV are the wrong way to assign CS coverage26:02 – The two-by-two that actually matters: risk, spend, and growth potential32:08 – The humble confidence hire: why Teresa looks for this specific combination across her entire org34:15 – The 5-to-1 scorecard and what Teresa has learned about earning customer trust over time36:14 – Inner and outer feedback loops: how Sophos turns NPS data into cross-functional action38:11 – Why retention has to be an all-company meeting, not a CS slideFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Jason Demant just joined GTMfund as Partner, Head of Networks after 6 years at Foundation Capital where he reviewed over 1,000 emerging manager funds and invested in 100+.In this episode, Max (GP), Paul (GP), and Jason break down what separates the VC firms that survive from the ones that quietly die, why the best founders today are skipping mega funds at pre-seed, and what LPs are excited in about emerging managers.What we cover:The real reason raising from mega funds at pre-seed can backfireWhy less than 10% of VC firms ever make it to Fund 3What makes an emerging manager fundable (sourcing, founder support, durability)The media flywheel that gives certain funds an unfair advantageHow LPs should think about mega funds vs. emerging platforms (the barbell approach)Why founders are the ones now choosing their investors, not the other way aroundConnect with Jason:   / jasondemant   Connect with Max:   / maxaltschuler  Connect with Paul:   / paulsirving  GTMnow is the media extension of GTMfund, a venture capital firm investing in early-stage B2B companies. Every episode features operators, investors, and founders on the front lines of go-to-market.Timestamps:0:00 Intro1:54 Jason's Background at Foundation Capital3:07 Why Jason Chose GTMfund4:35 How Media Has Evolved in the VC Ecosystem6:20 What Separates Winning Emerging Managers from the Rest8:28 GTM Fund's Flywheel: Fund, Community & Media10:41 Building a VC Firm Is Like Building a Startup12:31 Emerging Managers vs. Mega Funds (a16z, Lightspeed)14:01 Why Top Founders Are Picking Emerging Managers for Early Rounds16:36 The LP Perspective: Emerging Managers vs. Platform Funds18:39 The Barbell Strategy for LP Portfolio Construction19:14 Early Stage vs. Growth Stage: Risk, Return & Why Early Stage Wins20:18 Closing Thoughts & Welcome to the TeamVisit us and subscribe: https://gtmnow.comFollow us on LinkedIn:   / gtmnow  Follow us on X (Twitter): https://x.com/GTMnow_Follow us on YouTube:    / @gtm_now  Follow us on TikTok:   / gtmnow_  Follow us on Instagram:   / gtmnow_  Sign up for the Newsletter: https://thegtmnewsletter.substack.com

NEW: @Paul Fipps (President of Global Customer Operations at @ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years.From CIO at Under Armour overseeing a 300 million-member connected fitness ecosystem, to now leading global sales, customer success, field marketing, and partners at one of the most disciplined GTM organizations in enterprise software, Paul has seen what it takes to scale from both sides of the table.In this conversation, you'll learn:- Why complacency is a bigger threat than competition at scale- How to detect churn long before it shows up in a report- What a CIO cancelling 900 AI pilots tells you about where enterprise AI is actually headed- How ServiceNow unified sales, customer success, field marketing, and partners into one GTM motion so customers never feel the org chart- Why ServiceNow monitors customer health daily — and what signals their teams actually track- How community became a core GTM advantage, not just a marketing channel- How ServiceNow’s AI Control Tower governs agents across the enterprise stack- Inside “Now on Now”: how ServiceNow generated $335M in annualized AI productivity gains using its own platform- How integrating Claude into the GTM workflow cut account planning from days to minutes- What DTC product thinking from Under Armour unlocked in enterprise GTM- How ServiceNow shifted from 6-month product releases to monthly innovation cycles- Paul’s advice for building a world-class GTM organization: put the best people in the right seatsGuest links: Guest - LinkedIn: https://www.linkedin.com/in/paulfipps/Guest company - LinkedIn: https://www.linkedin.com/company/servicenow/Guest company website: https://www.servicenow.com/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors:HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – How ServiceNow built one of the most disciplined GTM engines in enterprise software01:22 – 80B workflows, $10B+ revenue: what gets harder and easier at scale02:05 – Why complacency is the real threat at scale05:49 – Why ServiceNow unified sales, customer success, field marketing, and partners under one motion06:49 – The post-sale handoff problem: signing on Friday, new team showing up Monday08:22 – How to spot churn before it shows up in a report09:55 – How often ServiceNow teams check customer health12:25 – If you took away the dashboards, how would you know a customer is truly winning?15:35 – Why Paul blocks calendar time every week for direct customer conversations (and responds within 24 hours)17:53 – From Under Armour to ServiceNow: what DTC product thinking unlocks in enterprise B2B21:06 – The personalization gap in B2B enterprise software and how ServiceNow is closing it25:18 – The CIO with 900 AI pilots who cancelled every single one26:03 – How embedding agentic AI inside existing workflows drives measurable ROI32:39 – "Now on Now": $335M in productivity gains running on their own platform34:18 – Integrating Claude into the GTM motion for all 10,000 go-to-market team members36:44 – The AI control tower: governing every agent across the entire enterprise39:15 – Paul's one piece of advice for every GTM leader: get the best people in the right seats40:21 – The book that shaped Paul's career: Execution by Bossidy & CharanFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined.Brett was one of the earliest GTM hires at Salesforce when it had seven employees. He helped build the go-to-market playbook that defined a generation of SaaS: enterprise segmentation, sales motion design, product marketing, the whole works. He then co-founded SmartRecruiters, angel invested in companies like Outreach and Pando, and eventually joined Bonfire Ventures as a Partner to do early-stage investing the way he thinks it should be done: hands-on, operator-led, and built around founders who are ruthless about execution.Guest links:Brett Queener - LinkedIn: https://www.linkedin.com/in/brettqueener/Bonfire Ventures - LinkedIn: https://www.linkedin.com/company/bonfire-ventures/Guest company website: https://www.bonfirevc.com/Host links:Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/Max - X: https://x.com/HackItMaxPaul - LinkedIn: https://www.linkedin.com/in/paulsirving/Paul - X: https://x.com/PaulGTMNewsletter: https://thegtmnewsletter.substack.comBrought to you by: AngelListFrom starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.They’ve scaled with us across funds and into the future.If your fund is growing in size or complexity, check them out at https://angellist.com/gtmfund.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Brett's career: Siebel, Salesforce employee #7, co-founder, angel investor, seed-stage VC06:58 – The big shift: from passive CRUD apps to agentic software that does the work for you08:07 – "Failing upwards" and what the fastest-growing companies taught Brett about investing in people10:58 – Why Brett moved into VC: 25 years of operators whose collective worth hit $25B16:50 – What Brett looks for in founders now and how it's changed over 6-7 years18:05 – Why anybody can build anything: Brett builds a fully functional travel app in 15 minutes19:20 – The last remaining moat in software26:20 – The real threat to Salesforce and HubSpot and why their ecosystem might be the boat anchor34:20 – How the entire GTM motion changes when the product does the job instead of just enabling it38:30 – Why communicating the right problem to the right ICP hasn't changed in 30 years39:20 – Deploy first, close later40:20 – Why face-to-face matters more now, not less41:00 – Why events are driving 75%+ of pipeline at Brett's early-stage portfolio companies42:10 – Pricing and packaging: the most important GTM lever nobody talks about enough46:35 – The death of the smooth-talking GTM leader47:25 – What happens to VC when software is no longer scarce to build52:00 – Why vertical software wins in the AI era: context, workflow, and the non-tech buyer55:20 – The rep who drove 65 miles to drop off donuts and closed an $80K dealFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach.The cloud covers about 30% of the world. The other 70% (think: oil rigs, the Arctic tundra, military ships, remote mines) is where some of the most critical decisions happen, making latency a life-or-death and billions of dollars difference. Armada is building the infrastructure for that part of the world: modular, ruggedized AI data centers that go to the data, instead of the other way around.From the first offshore edge computing deployment with the US Navy, to cutting avalanche response times in Alaska from over a day to real time, to sovereign AI installations in Saudi Arabia with Aramco and Microsoft, Armada is redefining what operating at the edge even means.In this episode, we cover:- Why cloud infrastructure was built for a pre-AI world and what that gap costs- How Starlink turned every remote location into a potential AI cluster- What "distributed intelligence" means and why it's the founding principle behind Armada- The global race for AI sovereignty and why modular compute is the linchpin- How Armada goes to market when a product demo involves shipping a 40-foot container to a desert (yes, really)- Why customer champions are better than any sales rep- The Microsoft partnership and how Armada extends Azure to places Azure could never go on its own- Category creation lessons from building a company before the market had a name for the industry- What's next: SpaceX, sovereign AI, and why Dan thinks humans are on the moon in two years (yes, REALLY)Guest links: Dan Wright - LinkedIn: https://www.linkedin.com/in/wrightdh/, hDan Wright - X: https://x.com/danwrightSFArmada - LinkedIn: https://www.linkedin.com/company/armadaai/Armada - Website: https://www.armada.ai/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X: https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors: HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Nooks - the AI workspace for outbound teams, where AI agents handle prospecting, research, and sequencing so reps can focus on conversations. Learn more at https://www.nooks.ai/Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Why the cloud only reaches 30% of the world and what Armada actually builds03:11 – From Saudi Arabia to the Arctic: recent deployments that redefine the edge04:12 – AI's physics problem: why distance from data breaks everything05:31 – How Starlink turned every remote location into a potential AI cluster07:14 – What distributed intelligence means and why it's Armada's founding principle08:14 – The global AI race: sovereign compute as a national security strategy09:00 – The Genesis Mission, the White House, and Davos: why sovereign AI is mainstream12:49 – GTM for a hardware company when the demo involves shipping a 40-foot container15:18 – Why Armada's customers do the selling for them (and do a better job than some reps)17:35 – The Microsoft partnership and extending Azure to the places it can't reach on its own18:51 – Category creation: the lesson Dan learned about specificity and business value21:02 – What's next for Armada, SpaceX, and why Dan thinks we're two years from the moon25:34 – The founder advice Dan wishes more people took seriouslyFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

NEW: @Sheila Vashee (CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing at one of the most beloved software brands in the world, Sheila has seen it all.In this conversation, you’ll learn what brand actually means (hint: it's not your logo), how PLG companies make the leap to enterprise, why being obsessively close to your customers is a compounding advantage, and how AI is reshaping the marketing playbook without replacing the human craft that sets great brands apart.Guest links:- Guest - LinkedIn: https://www.linkedin.com/in/sheilavashee/ - Guest company - LinkedIn: https://www.linkedin.com/company/figma/- Guest company website: https://www.figma.com/Host links:- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona- Newsletter: https://thegtmnewsletter.substack.comSponsors: - HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/- Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/gtmfund  and get three months free with the code GTMFUND.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – The brownie stand: why brand building started at age eight03:55 – How Sheila defines brand: it's what people say when you're not in the room05:08 – Joining Dropbox as the second marketing hire06:07 – Space Race: the campaign that defined Dropbox's early strategy06:56 – What consumer marketing taught her about driving revenue08:29 – Measuring brand ROI through match market testing09:15 – How Figma thinks about brand building at a macro level11:21 – The PLG-to-enterprise equation: what Figma did early that Dropbox waited too long on15:02 – Why building the enterprise team is both operational and optical17:12 – How Figma ingests customer feedback at scale18:26 – AI at Figma: enabling human creativity, not replacing it21:13 – What the venture side taught her about staying sharp as an operator22:33 – Why the shift from SEO to GEO is inevitable and what to do about it23:24 – Why Reddit is back and social is a core growth lever24:51 – The mentors that changed her trajectory28:59 – One piece of advice: make good $h!tFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Bill Binch (Operating Partner at Battery Ventures) joins GTMnow to share the operational frameworks he's built across 116 quarters on quota, and what actually changes when you move from driving revenue to advising an entire portfolio.Before Battery, Bill was employee #16 at Marketo, where he led sales from zero revenue through IPO and a Vista Equity acquisition. He then served as CRO at Pendo, helping scale ARR to nearly $100M in only three years. His career spans some of the most defining sales organizations in enterprise software, from Oracle to PeopleSoft.- Bill Binch - LinkedIn: https://www.linkedin.com/in/bill-binch-302a4a2/, - Battery Ventures - LinkedIn: https://www.linkedin.com/company/battery-ventures/- Battery Ventures website: https://www.battery.com/Host links:- Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/- Max - X: https://x.com/HackItMax- Paul - LinkedIn: https://www.linkedin.com/in/paulsirving/- Paul - X: https://x.com/PaulGTM- Newsletter: https://thegtmnewsletter.substack.comBrought to you by: AngelListFrom starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.They’ve scaled with us across funds and into the future.If your fund is growing in size or complexity, check them out at https://angellist.com/gtmfund.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Bill's career path: Oracle, Marketo employee #16, Pendo CRO, and choosing Arizona over tech hubs15:01 – Battery's approach: why there's no one-size-fits-all playbook19:56 – Outreach's accidental sales experiment: remote vs. in-person results21:23 – What nobody tells you about the transition from CRO to operating partner23:01 – Gold watch and slippers? Why operating partner is not a retirement plan27:15 – Three audiences: prospective investments, portfolio companies, and Battery internal31:42 – Investing in GTM tech: why Battery went 7 years between bets34:44 – The Phil Fernandez warning: "your hand is on the wheel, now you're a passenger"36:44 – Why every forecast should start with "my quota is" not "my forecast is"38:33 – The metric most companies miss: plan vs. planned quota vs. actual quota deployed40:05 – The mojo metric: 6 daily pipeline inputs that tell you everything43:16 – Helping technical founders sell: the one-eyed man in the land of the blind48:04 – Advice for operators who want to move into an operating partner role51:03 – The sales and marketing dance: what real GTM alignment sounds like in a board roomFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Dan Lee (Co-Founder & CEO of Nooks) joins GTMnow to give a behind the scenes on how Nooks is launching a new Agent Workspace and AI Sequencing layer designed to operate across the full action set of a rep’s day — calls, emails, research, prospecting, and strategy.The conversation explores why top of funnel is changing the fastest, why traditional sequencing tools optimize the “move” but not the strategy, and how AI systems that learn from rep behavior can compound advantage over time. As adoption deepens, automation can move from ~40% of outbound execution toward 70% and beyond, while switching away resets that intelligence.We also discuss the broader category shift: customers pushing AI-native tools to take on incumbents, the rise of agent workspaces as the new interface for GTM teams, and why calls remain the most data-rich channel in outbound compared to silent email non-responses.Guest links: Guest - LinkedIn: https://www.linkedin.com/in/dan9lee/Guest company - LinkedIn: https://www.linkedin.com/company/nooksapp/Guest company website: https://www.nooks.ai/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors:HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/gtmfund and get three months free with the code GTMFUND.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Announcing the Agent Workspace and AI sequencing product01:25 – Why sales is fundamentally human (even in the AI era)02:39 – The Agent Workspace as the human–AI interface02:56 – Why legacy sequencing tools were built for a manual world04:14 – The sales chess analogy: understand the board before making the move05:02 – Reps spend too much time "making the move"06:00 – Nooks as a simulation engine: suggesting the next best move07:07 – The reason for the email isn't in the email07:45 – Signal vs. noise: reasoning like a rep10:00 – Why calls are the most data-rich outbound channel10:25 – Using calls to move up the org chart13:12 – The sales iceberg analogy: what's above vs. below the surface13:38 – Don't pay enterprise reps to find phone numbers14:15 – Doing more with less vs. doing more with more15:00 – Why sales remains competitive even with full automation16:38 – Owning the end-to-end prospecting workflow18:53 – How Nooks learns from rep decisions over time19:15 – The path from 40% → 90% AI-written emails19:58 – Reimagining sequences with org chart intelligence22:17 – Evolution from virtual classroom to virtual sales floor25:11 – Pivoting into the sales use case before ChatGPT26:08 – Near-death experiences and surviving the pivot graveyard27:03 – Nooks' six core values27:57 – "Ask why" as a core operating principle28:39 – Ruthless prioritization as a startup advantage29:25 – AI literacy as a hiring filter for GTM roles30:07 – Making sales sexy for top engineers31:31 – Hiring across the board in 2026For inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Emir Atli (Co-founder and CRO of HockeyStack) joins GTMnow to share how go-to-market is shifting in the AI era — from fragmented tools and GTM sprawl to unified, AI-native platforms built on a single data foundation.Originally known for attribution and market intelligence, HockeyStack is evolving into a central operating system for go-to-market, spanning marketing, sales, and post-sales through AI agents, blueprints, and an execution layer.We also explore weekly GTM sprints, founder-led content as a pipeline driver (even with In this episode, we cover:- Why you can’t layer AI onto legacy GTM — you must rebuild GTM around AI- The “sprawl crisis” and why siloed tools break without a single data foundation- HockeyStack’s evolution from attribution to a unified GTM operating system- AI agents, blueprints, and the shift from reporting to execution- Why consolidation is moving from tools to full buyer journey control- The case for a winner-takes-all GTM platform- How AI increases leverage across reps, managers, and pipeline reviews- Weekly GTM sprints and faster iteration cycles in the AI era- Founder-led content as a core growth engine and pipeline driver- LinkedIn as a top channel for MQL-to-opportunity and deal acceleration- The 10-year mindset, YC lessons, and building a generational companyGuest links: Emir Atli - LinkedIn: https://www.linkedin.com/in/emiratli/- HockeyStack - Website: https://www.hockeystack.com/- HockeyStack - LinkedIn: https://www.linkedin.com/company/hockeystack/Host links:- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona- Newsletter: https://thegtmnewsletter.substack.comSponsors:Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/?via=gtmfund&dub_id=ytmcNnCjtlqCbgH5 and get three months free with the code GTMFUND.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – The GTM sprawl crisis and why AI breaks in siloed systems01:50 – From attribution to a GTM operating system02:41 – Launching AI agents, blueprints, and the execution layer in 202603:57 – Building a single data foundation across the buyer journey05:09 – Why GTM must be rebuilt around AI (not layered with tools)06:23 – Doing "more with more" and increasing management leverage07:30 – Tool consolidation vs controlling the buyer journey08:48 – 2026–2028: the great GTM consolidation wave09:01 – The case for a winner-takes-all GTM platform10:10 – Moat: data foundation + application layer11:35 – Expanding horizontally across marketing, sales, and post-sales14:28 – Running GTM in weekly sprints like an engineering org14:46 – Content as a core investment and distribution strategy15:26 – Why connected TV works for B2B brand trust16:43 – Faster GTM iteration cycles in the AI era17:47 – LinkedIn as the top pipeline and opportunity channel18:12 – Product stories, personal stories, and data stories in content21:02 – How founders carve out time to create content22:43 – Generating first customers from LinkedIn with 23:45 – Founding journey: pivoting into market intelligence25:37 – YC lesson: make something people love before scaling27:18 – The 10-year commitment mindset from YC advice30:13 – Executive coaching and founder bottlenecks31:53 – In-person culture and competing in the AI era33:26 – Whiteboarding interviews vs AI-generated case studies34:35 – Final advice: build a good business and enjoy the processFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Amanda “Robby” Robson (Founder of Modern Technical Fund) joins GTMnow to break down how she evaluates companies at the very earliest stages and why discipline matters more than ever in today’s market.Amanda has spent over a decade in venture before launching Modern Technical Fund, investing across verticals ranging from security and compliance to developer tools at firms like Norwest and Cowboy Ventures. Her investment thesis is centered on backing elite technical founders early and helping them translate deep engineering talent into real products, real customers, and real momentum.In this conversation, we unpack how Amanda thinks about founder quality, market timing, and risk when there’s limited data and plenty of noise, which is more critical than ever in an AI-heavy investing environment.Guest LinksAmanda’s LinkedIn: https://www.linkedin.com/in/amanda-robson-7227685b/Amanda’s Twitter: https://x.com/robby_mtfModern Technical Fund’s LinkedIn: https://www.linkedin.com/company/modern-technical-fund/Modern Technical Fund website: https://moderntechnicalfund.com/Host links: Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/Max - X: https://x.com/HackItMaxPaul - LinkedIn: https://www.linkedin.com/in/paulsirving/Paul - X: https://x.com/PaulGTMNewsletter: https://thegtmnewsletter.substack.comBrought to you by: AngelListFrom starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.They’ve scaled with us across funds and into the future.If your fund is growing in size or complexity, check them out at www.angellist.com/gtmfund.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Why Modern Technical Fund exclusively backs technical founders02:15 – What actually defines a “technical founder” beyond coding ability03:45 – Why product judgment and customer instinct matter early05:05 – How early teams split engineering and go-to-market roles07:10 – When investor advice helps and when it gets in the way09:05 – Why calibrating the hiring bar matters more than providing playbooks12:40 – How network-driven support helps founders see what “great” looks like15:45 – Why valuation discipline sets the bar in today’s market17:10 – When first-time founders become too risky at certain prices19:40 – How early-stage defensibility often comes down to the team27:20 – Why TAM momentum matters more than static market size30:30 – How small markets quietly turn into billion-dollar categories39:55 – What separates real AI companies from AI theater41:40 – Why infrastructure and data tools benefit most from AI tailwindsFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/Follow us on LinkedIn:https://www.linkedin.com/company/gtmnow/Follow us on X (Twitter):https://x.com/GTMnow_Follow us on YouTube:https://www.youtube.com/channel/UCGQM23b5lZbcfLtHAe87J_AFollow us on TikTok:https://www.tiktok.com/@gtmnow_Follow us on Instagram:https://www.instagram.com/gtmnow_/

Archana Agrawal (President of Intercom) joins GTMnow to share how Intercom (founded in 2011) successfully restructured its product, pricing, and go-to-market to become AI-native at a speed and scale most legacy SaaS companies haven’t achieved.Their agent, Fin, now handles 80%+ of support volume, resolves 1M customer issues per week, and has grown from $1M to $100M+ ARR with a $0.99 outcome-based pricing model backed by up to a $1M performance guarantee if resolution targets aren’t met.In this episode, we cover:- Why customer support is fundamentally a 24/7 business- How Fin now handles 80%+ of customer queries through automation- Why human empathy often breaks down in real-world support workflows- How AI makes instant, individualized service possible for the first time- Why Intercom put a million-dollar guarantee behind its resolution rate- What it takes to confidently price software on outcomes- Why the future of support is humans + AIGuest links: - Archana Agrawal - LinkedIn: https://www.linkedin.com/in/archana-agrawal/- Intercom - LinkedIn: https://www.linkedin.com/company/intercom/- Intercom’s Fin Agent: https://fin.ai/Host links:- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona- Newsletter: https://thegtmnewsletter.substack.comSponsors: HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/?utm_medium=podcast&utm_source=gtmfund&utm_campaign=intercom-episode  and get three months free with the code GTMFUND.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Why Intercom went all-in on AI03:23 – What Fin is and how it changes customer support05:27 – How Fin scaled to a 67% resolution-rate06:38 – The thinking behind 99¢ outcome-based pricing08:54 – Why customers don’t want to pay for activity09:10 – How outcome-based pricing aligns incentives09:57 – What changed for sales, success, and revenue operations15:10 – How Intercom thinks about forward-deployed engineers16:22 – Why the future is humans + AI18:56 – The real moat: product feedback loops at scale19:32 – Why Intercom put a million-dollar guarantee behind results23:29 – Why enablement is now the GTM bottleneck32:24 – From $1M to nearly $100M: what Fin’s growth reveals38:26 – Hiring in a world with no playbooks42:20 – How Archana learns from podcasts, books, and customersFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/

Lou Shipley (three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs) joins GTMnow to break down why most founders struggle to turn good ideas into great companies.Lou has led companies through acquisitions, teaches sales and go-to-market at Harvard, and has spent decades studying what actually separates companies that scale from those that stall.In this conversation, we unpack why understanding customer pain and learning how to sell are still the two most important founder skills, especially as product moats decline and go-to-market becomes the real differentiator.In this episode, we discuss:- Why understanding customer pain matters more than having a great idea- Why early selling should optimize for learning, not revenue- Why founders can’t outsource sales too early- How distribution becomes a competitive advantage at scale- What makes “unlikely entrepreneurs” outperform expectations- Why small, high-quality teams beat large organizations- Why churn is a symptom, not the root problem- How product-market fit quietly changes as companies grow- Why founders must evolve from heroic sellers to system builders- How culture becomes a real go-to-market assetLou also shares lessons from teaching sales at Harvard, profiling 13 unlikely entrepreneurs, and working with founders who realized too late that they were building the wrong company for the wrong customer.If you’re a founder, operator, or investor trying to avoid costly early mistakes and build a company that actually scales, this episode will give you a clearer mental model for what matters most.Timestamps:00:00 – What actually makes a company great00:26 – Why early selling is about learning, not revenue01:47 – Why founders misunderstand customer pain02:06 – “If you build it, they will come” is a lie02:33 – Distribution as the real moat02:58 – What makes an “unlikely entrepreneur” succeed06:15 – Why age and experience increase founder success07:01 – Curiosity, coachability, and risk elimination09:29 – Why founders can’t outsource sales too early15:26 – Pattern recognition vs short-term ARR21:10 – Founder-led sales vs scalable systems29:12 – Leadership, culture, and delegation33:18 – Founder evolution from $1M to $100M38:24 – When product-market fit starts to break39:15 – Why churn is a lagging indicator39:54 – Why small teams outperform large ones44:22 – Lessons from Unlikely Entrepreneurs45:23 – Final advice for foundersSponsors:HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at hockeystack.comGuest links:LinkedIn: https://www.linkedin.com/in/loushipley/X: https://twitter.com/loushipleyHost (Sophie Buonassisi) links:LinkedIn:  https://www.linkedin.com/in/sophiebuonassisi/X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comHost (GTMnow) links: https://gtmnow.comFollow us on LinkedIn:https://www.linkedin.com/company/gtmnow/Follow us on X (Twitter):https://x.com/GTMnow_Follow us on YouTube:https://www.youtube.com/channel/UCGQM23b5lZbcfLtHAe87J_AFollow us on TikTok:https://www.tiktok.com/@gtmnow_Follow us on Instagram:https://www.instagram.com/gtmnow_/

Healey Cypher (multi-time founder and CEO of BoomPop) joins GTMnow to unpack one of the fastest growing channels for company growth: in-person events.As AI floods digital channels with perfectly personalized messages, trust is becoming harder to earn online. Healey explains why events, dinners, and in-person experiences are becoming a premium GTM channel, not a nice-to-have, and how founders can use them intentionally for distribution, alignment, and acquisition.In this episode, we discuss:- Why in-person events are becoming a premium GTM channel in an AI-first world- How founders can de-risk distribution before building the product- The most common internal missteps that derail startups early- Why offsites are the new HQ for remote and hybrid teams- How to design offsites that drive alignment, not just fun- What makes a dinner actually work — including overlooked details like acoustics- How teams use events for customer acquisition and partnerships- Why kindness and positivity can be a real leadership advantageHealey also shares a powerful insight from Sam Altman that reframes how we should think about AI’s impact on trust and human connection.If you’re interested in scaling events as a growth channel, this episode will give you all the details you need and an understanding of what is working in today’s world.Timestamps:00:00 – Why founders underestimate distribution03:30 – Product vs distribution: what actually matters early06:45 – Why most startups fail from internal misalignment10:30 – Culture, communication, and focus as scaling constraints14:40 – Hybrid work broke alignment17:45 – Why offsites are becoming the new HQ21:30 – Events as a go-to-market strategy25:00 – AI, outbound fatigue, and inbox trust collapse28:40 – “In-person experiences are becoming a premium”32:30 – How to use events for customer and partner acquisition36:15 – What makes a high-impact event vs a wasted one39:50 – Dinners, summits, and unforgettable experiences43:30 – Leadership, kindness, and “don’t be a jerk”47:40 – Mental state as a competitive advantage52:30 – Final reflections and advice for foundersSponsors:HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at hockeystack.comGuest links:Instagram: https://www.instagram.com/healeycypher/?hl=enHealey’s podcast: https://www.dontbeajerkpodcast.com/Mentioned Resources:Host (Sophie Buonassisi) links:X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comHost (GTMnow) links: https://gtmnow.comFollow us on LinkedIn:https://www.linkedin.com/company/gtmnow/Follow us on X (Twitter):https://x.com/GTMnow_Follow us on YouTube:https://www.youtube.com/channel/UCGQM23b5lZbcfLtHAe87J_AFollow us on TikTok:https://www.tiktok.com/@gtmnow_Follow us on Instagram:https://www.instagram.com/gtmnow_/

Why do so many go-to-market motions fall apart right when a company starts to scale?In this episode of GTMnow, Sophie Buonassisi sits down with Jeanne DeWitt Grosser, former GTM leader at Google and Stripe and now COO at Vercel, to unpack why GTM fragility is one of the most underdiagnosed risks in startups and scaling companies.This is a deep, operator-level conversation about what actually breaks in sales, why AI won’t magically fix it, and how the best teams treat go-to-market like a product that must be designed, tested, and iterated.If you are a founder, operator, or investor navigating growth, this episode will give you clearer mental models for building GTM that actually holds up under pressure.In this episode, we cover:Why most GTM motions fail at scale, even with strong productsWhat it really means to treat go-to-market like a productHow AI changes execution without changing fundamentalsThe rise of the forward deployed engineerWhy “lost on price” is usually a lieWhat great sales reps still do better than anyone in the AI eraHow to think about joining companies “early” without getting timing wrongListen if GTM feels fragile, unpredictable, or overly dependent on heroes.Timestamps00:00 – Introduction01:00 – “Yes is great. No is great. Maybe will kill you.”02:00 – Why go-to-market should be treated like a product04:45 – Designing the experience of being sold to06:30 – Using AI to debug GTM process failures09:00 – Why “lost on price” usually isn’t about price12:00 – What go-to-market engineering actually is16:00 – The rise of the forward deployed engineer20:45 – AI, agents, and what still needs human judgment25:45 – What great sales reps do differently in the AI era29:30 – Why GTM roles are becoming more consultative33:30 – Will there be an AI reckoning?38:00 – What “joining early” really means42:00 – Career lessons from Google, Stripe, and Vercel44:00 – Closing thoughts

Mark Goldberg is a Managing Partner and Co-Founder at Chemistry, a new early-stage venture firm with a $350M debut fund backing standout software companies from Seed to Series A. Prior to Chemistry, Mark was a Partner at Index Ventures, where he led early-stage investments across software and fintech for nearly a decade. Before Index, Mark was one of the first business hires at Dropbox, helping the company navigate hypergrowth. Discussed in this episodeWhy Mark studied international relations, and why venture feels like “the liberal arts of jobs”Index’s US “invisibility” era and what that taught him about building a new firmThe Chemistry spinout thesis: “take great multi-stage DNA, reconstitute it with focus”Fund design: pre-seed → seed → A, light reserves, and concentrated doubling-downHiring strategy: network access > spreadsheet diligenceCulture principles: excellence, performance, “no one takes themselves too seriously”Conviction-based investing vs consensus IC, and why omissions are the real killerThe hardest lesson in venture: managing co-founder dynamics (and when to just listen)Episode highlights00:00 — “A+ people want to work with A+ people.”01:46 — GTMfund’s 2026 prediction: big players come roaring back (Google, Meta, Microsoft, Uber/Waymo).14:51 — GTMfund platform metrics: thousands of support items, intros, hires, and fundraising connects.26:29 — Why Mark left Index to build Chemistry: big-fund lessons, rebuilt with focus.33:39 — Chemistry’s strategy: early-stage focus, light reserves, and building for “product-market discovery.”44:05 — “Venture doesn’t scale well.” Why Chemistry stays small to avoid bureaucracy.49:59 — Events that actually work: chess tournaments, surfing, and hobby-driven gathering > happy hours.54:56 — Investment process: conviction, not consensus—optimize for outliers, not averages.1:10:32 — Hardest lesson in venture: co-founder dynamics, and learning when to listen (not “advise”).Brought to you by: AngelListFrom starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture. They’ve scaled with us across funds and into the future.If your fund is growing in size or complexity, check them out at www.angellist.com/gtmfund.Follow Mark GoldbergLinkedIn: https://www.linkedin.com/in/mark-goldberg-25458110X (Twitter): https://x.com/Mark_Goldberg_X (formerly Twitter)Chemistry (website): https://www.chemistry.vc/ChemistryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Abbas Haider Ali is SVP of Customer Success at GitHub, where he leads a 550+ person post-sales organization supporting a $2B+ ARR business serving over 150 million developers, including more than 90% of the Fortune 100.Previously, Abbas was VP of Customer & Partner Success at Twilio following its acquisition of Segment, and has held executive roles at xMatters, Opnet Technologies, Managed Objects, and IBM. He is also a General Partner at GTM Operators Network, investing from seed through growth, and is deeply committed to mentorship and advancing underrepresented leaders in tech.Discussed in this episode:Why “AI-led growth” can hide churn and value erosionLagging vs leading indicators for retention enduranceWhy the CS investment benchmark is shifting from 10% → ~7%A simple “waterfall” for allocating post-sales budget: support → onboarding → outcomesHow to “lever up” the envelope with premium support + professional servicesWhy expansion (not renewals) is the early signal of product-market fitThe rise of AI-powered specialized generalists in post-salesWhen forward deployed engineers make sense (and when they’re just a fad)Episode highlights00:00 — Why customer expansion is the real signal of product-market fit00:50 — Lagging revenue vs. leading indicators of endurance04:11 — Why the CS benchmark dropped from 10% to 7%08:41 — How AI moved from internal efficiency to customer-facing leverage11:41 — Why retention cost matters more than CAC in the AI era14:17 — The simplest framework for allocating the 7% CS budget18:53 — Founder-led CS, design partners, and early-stage PMF myths23:16 — The rise of AI-powered specialized generalists30:00 — When forward-deployed engineers actually make sense49:31 — The one rule for building a durable SaaS companyThis episode is brought to you by our sponsor: HockeyStackIf you run go-to-market, you already know the problem: your data lives everywhere. Spreadsheets, CRMs, sales calls, ad platforms… yet you’re still guessing what to do next.HockeyStack is the AI platform for modern GTM teams. It unifies all your sales and marketing data into a single system of action. Built-in AI agents help teams prospect the right accounts, improve conversions, close and expand deals, and scale what works. That’s why teams like RingCentral, Outreach, ActiveCampaign, and Fortune 100 companies rely on HockeyStack to eliminate wasted spend, take better decisions, and make space to think.Learn more at hockeystack.comFollow Abbas Haider AliLinkedIn: https://www.linkedin.com/in/abbashaideraliX (Twitter): https://x.com/abbashaideraliGitHub: https://github.com/AbbasHaiderAliFollow Sophie Buonassisi (Host)LinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.com The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Adam Carr is the Chief Revenue Officer at Apollo, where he’s scaling revenue by layering sales on top of a $150M+ ARR product-led growth engine. Previously, Adam helped scale Miro from a PLG-led company into a global sales organization, contributing to its growth into a $17.5B business. He’s known for building systems-driven GTM teams that turn product signals into durable revenue.Discussed in this episodeWhy PLG is gravity (signals + acquisition) and sales is the monetization layerThe “one-team” model to prevent PLG vs. sales cannibalizationBuilding talent density (and why slowing hiring can be the fastest path)Hiring for curiosity, coachability, ownership, and team-first executionThe “architect / systems thinker” profile for modern sellersA new post-sales model: CSMs → technical GTM Engineers + intervention-led journeyUsing customer journey milestones to drive expansion and prevent churn proactivelyAI in GTM: streamlining manual work so humans focus on better conversationsEpisode highlights00:00 — PLG is about signaling + acquisition (not monetization)01:30 — “PLG isn’t the monetization way… it’s layering sales.”02:41 — Talent density: hire for the next 12–18 months, not just “today”04:50 — The soft skills that scaled Miro: curiosity, coachability, ownership08:38 — Why Adam hires “architects” (system thinkers) instead of just sellers10:41 — The mindset shift: celebrate value realized, not contracts signed15:41 — Replacing CSMs with “go-to-market engineers” + an intervention model19:14 — Turning PLG signals into PQA/PQL routing (and reducing the “noise”)29:26 — “100M ARR is late” — when to start layering sales into PLGGuest linksLinkedIn (Adam Carr):https://www.linkedin.com/in/adamhcarrFollow Sophie Buonassisi (Host)LinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comWhere to Find GTMnowWebsite: https://gtmnow.comLinkedIn: https://www.linkedin.com/company/gtmnowX (Twitter): https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowPodcast Directory: https://gtmnow.com/tag/podcastThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage firm in New York backing category-defining SaaS, fintech, and vertical software companies. Before investing, she spent 15 years as a GTM operator, serving as Chief Revenue Officer at Sailthru and later Chief Customer & Commercial Officer at Marigold (Campaign Monitor, Sailthru, and other martech brands), where she scaled global sales, marketing, and customer success organizations.Today, Cassie leads investments while also running Primary’s Impact program, giving founders access to a 30-person team across talent, GTM, and strategic finance, and she continues to teach operators through programs like Pavilion and Duke’s Innovation & Entrepreneurship board.Discussed in this episode:How Cassie “accidentally” became a VC after 15 years in GTM leadership.The career advice Bill Gurley gave her that changed her trajectory.Why Primary refuses to say “platform” and instead built a 30-person Impact team.How she actually sources pre-seed/seed founders before they leave their jobs.Primary’s 5-part Founder Outcomes Framework (vision, talent, JDCE, and more).The difference between real traction vs. “happy ears” and fake design partners.Why she’s picky on GTM/AI tools and looks for step-change, not incremental gains.How operators can actually break into VC (hint: it’s all about doing the work).Episode highlights00:35 — Clay, usage-based pricing, and the $100M ARR rocketship09:10 — The real story on AISDR: where AI reps actually work (and where they really don’t)14:02 — Inside “The Gross Retention Apocalypse” and why AI experimental budgets are a ticking time bomb22:46 — How Cassie accidentally became a VC and the Bill Gurley advice that changed her career path27:17 — Why Primary hates the word “platform” and how Cassie built a 30-person Impact team for founders36:10 — Cassie breaks down her 5-part founder outcomes framework (including “jaw-dropping customer experience”)46:01 — Avoiding “happy ears”: how founders should really use design partners and MedPick-style rigor57:48 — Time to value as the new north star and why nailing a tight wedge beats peanut-buttering features1:01:29 — So you want to be a VC: Cassie’s playbook for operators to break into venture (without delusion)Brought to you by: AngelListHow did we build the GTMfund back office? Easy!We leveraged AngelList’s Rolling Fund product for Fund I, which was the perfect vehicle to scale up GTMfund in its first iteration. This structure allowed us to build our network, and add revenue leaders while we raised and deployed capital simultaneously, which was crucial for getting early points on the board and building relationships with founders.For Fund II, we transitioned to a traditional closed-end fund structure through AngelList. This time with institutional investor support. This model allowed us to be more intentional about our portfolio construction. We worked closely with the AngelList team throughout this process, and they were incredible — always there to support us and our LPs every step of the way.If you’re raising a fund or are looking to migrate your fund, we highly recommend you check them out. You can do so at www.angellist.com/gtmfund.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dave Boyce is a go-to-market–focused technology executive, author of Freemium, and longtime SaaS operator and board member. Over two decades leading and advising B2B companies, he’s helped founders navigate the shift from sales-led to product-led, from gut-driven to instrumented, and now from manual GTM to AI-assisted systems. Today, Dave teaches revenue architecture and PLG through Winning by Design’s Growth Institute, works with leadership teams on Bow Tie–based growth models, and is all-in on how AI will reshape GTM as a true engineered system.Discussed in this episodeWhy classic sales & marketing playbooks haven’t caught up to how modern buyers actually buy.How the Bowtie model exposes the real levers of growth that funnels hide.Why PLG-style thinking is now essential even for sales-led and enterprise motions.The 3 first principles of freemium: empathy, generosity, and metrics.Where AI can reliably outperform humans across the customer journey, and where it absolutely shouldn’t.How to design hybrid human + AI workflows using a clear data model, not vibes.What RevOps should own in a modern revenue architecture (and why it can’t just serve the CRO narrative).Hard-earned founder lessons from Fundly on reinvention, calling bets early, and letting go of old branches.Episode highlights00:00 — GTM is still running 20-year-old playbooks01:29 — “Sales, marketing, CS… the last unengineered engine”03:20 — The myth of “just add more heads”05:50 — The Fundly story: reinvention, too late08:30 — Why Freemium had to be written11:01 — Three first principles of freemium15:25 — Mapping AI across the entire customer journey19:29 — “Automate the predictable, humanize the exceptional”25:18 — What the Bowtie exposes that funnels hide27:25 — Building a “minimum viable BowtieThis episode is brought to you by our sponsor: ZoomInfoZoomInfo is the GTM Intelligence Platform built for sales, marketing, and RevOps.By unifying data, workflows, and insights into a single system, ZoomInfo helps revenue teams find and engage the right buyers, launch go-to-market plays faster, and drive predictable growth. With industry-leading accuracy and depth of data, it gives your team the intelligence advantage to win in competitive markets.It’s trusted by the fastest-growing companies and has become the category leader in GTM Intelligence.Learn more at zoominfo.com.Follow Dave Boyce (Guest)LinkedIn: https://www.linkedin.com/in/boycedaveSubstack: https://daveboyce.substack.comWhere to Find GTMnowWebsite: https://gtmnow.comLinkedIn: https://www.linkedin.com/company/gtmnowX (Twitter): https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowPodcast Directory: https://gtmnow.com/tag/podcastThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Brian Weinberger is the Chief Revenue Officer at Sisense, a leading analytics platform helping companies embed intelligence into every product experience. With over 30 years in sales leadership across New York’s tech scene, Brian has built and scaled go-to-market teams at every stage—from early-stage startups to category-defining giants like Yext, Segment, and Salesforce.Discussed in this episodeThe evolution of partner selling — from VARs to SIs to ecosystemsHow to know if partner selling fits your GTM modelThe delivery-first mindset that drives retentionDirect vs. partner motion: Microsoft vs. SalesforceWhy enablement is the #1 green flag for partner successPartner marketing: how to make resellers self-sustainingUsing AI to power future-ready GTM modelsThe case for hybrid work in high-performance sales culturesEpisode Highlights00:00 — The “year four” moment when partners are selling for you01:07 — 30 years of selling through partners in New York03:22 — Start partner strategy with delivery, not distribution06:32 — Why partner selling creates “superhuman” sellers09:59 — Salesforce vs. Microsoft: direct vs. reseller — and why the future is hybrid12:13 — The startup hack: sell delivery on your paper, subcontract partners17:16 — A 90-day playbook for integration partnerships21:39 — Hiring the right people to build a partner business27:18 — How Sisense runs delivery partners and an Australian reseller29:55 — White-labeling Snowflake: using resell to get the giant’s attentionThis episode is brought to you by our sponsor: BoomPopWe’re deep in event planning right now, as no doubt many of you are.Whether it’s an offsite, conference, or any other kind of event, BoomPop makes that happen with end-to-end planning all in one place.They handle everything from venues to experiences, so you can focus on the delights of meeting in person, not the logistics.Being part of GTMnow, you’re eligible for full-service event planning for just $99 per person (terms apply). Head to boompop.com/gtmfund to explore seamless support for your events.Follow Brian WeinbergerLinkedIn:https://www.linkedin.com/in/brianweinbergerRecommended BooksWhat Great Salespeople Do by Michael Bosworth & Ben Zoldan — The power of storytelling in salesThe Power of Nice by Linda Kaplan Thaler & Robin Koval — Why kindness compounds in businessSacred Hoops by Phil Jackson — Coaching and leadership lessons from the Bulls dynastyReferencedSisense: https://www.sisense.comSnowflake: https://www.snowflake.comAWS: https://aws.amazon.comSalesforce: https://www.salesforce.comMicrosoft: https://www.microsoft.comAccenture (SI example): https://www.accenture.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This bonus episode dives into how Cristina Cordova (Stripe’s 20th hire, early leader at Notion, now COO at Linear) spots exceptional talent early, and how she pressure-tests whether a team and product are truly worth betting on. It’s a crisp, tactical look at evaluating “spikiness,” finding beloved products (even with limited data), and building GTM the right way from day one.Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.This is a clip from the full episode with Cristina (an inside look at the judgment frameworks behind Stripe, Notion, and now Linear) and the practical filters every GTM leader can use to pick winners early.Discussed in This ClipHow to recognize “exceptional” even outside your own domainFinding early proof a product is truly beloved (signals > vanity metrics)Starting with a sharp market wedge, then earning the right to expandWhy founders who excel at something—anything—tend to excel at company-buildingWhat to expect from early operators: founder mode and bias to executeSales hiring for technical buyers (and why quotas can help earlier than you think)Aligning tightly with founders as an exec: relationships drive outcomesHow to assess GTM on day one: ride-alongs, raw customer feedback, ground truthHighlights00:00 — The difference between good and great—and how to spot it across functions00:12 — Why this clip hit: Cristina’s framework for identifying exceptional people early01:17 — Looking for skills you don’t have—and recognizing greatness outside your lane03:38 — Evidence a product is beloved (Stripe on Hacker News, Notion on Twitter)04:49 — Start with a wedge; win big later (why early enterprise skeptics don’t matter)07:54 — “Spikiness” and unconventional signals of excellence (Minecraft servers to sales)12:52 — What great early leaders do: see problems, create strategy, then execute16:45 — Sales at product-led companies: hire technical sellers, set quotas sooner21:31 — How Cristina assesses GTM on day one: ride-alongs, direct customer observationThis episode is brought to you by our sponsor: BoomPopWe’re deep in event planning right now, as no doubt many of you are.Whether it’s an offsite, conference, or any other kind of event, BoomPop makes that happen with end-to-end planning all in one place.They handle everything from venues to experiences, so you can focus on the delights of meeting in person, not the logistics.Being part of GTMnow, you’re eligible for full-service event planning for just $99 per person (terms apply). Head to boompop.com/gtmfund to explore seamless support for your events.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Alex Clayton is one of the clearest minds in growth-stage investing, the person elite founders turn to when the market is noisy and the stakes are high. A General Partner at Meritech Capital, Alex has built a reputation for breaking down complex businesses with uncommon clarity, from his legendary S-1 teardowns to his frameworks on power laws, secondaries, and AI-native growth. Before Meritech, he honed his craft at Spark Capital and Redpoint, backing breakout companies like Braze, JFrog, Outreach, Pendo, Duo Security, and RelateIQ. A former ATP tennis pro and Stanford team captain, Alex brings that same discipline, pattern recognition, and competitive fire to evaluating the next generational companies.Discussed in this episodeWhy GAAP revenue and cash burn are the two metrics that quietly govern everything.How AI is changing growth rates, margins, and what “good” looks like in SaaS.The rise of secondaries, and why they now rival or exceed IPO volume.How to read an S-1 like a pro (and what Alex looks for first).Founder ownership, fund lifecycles, and how long companies really stay private.Why power laws in venture are getting even steeper in the AI era.How AI is reshaping pricing models from seats to usage and outcomes.Which iconic private companies are most likely to go public in the next 3 years.Episode highlights02:40 — Is the IPO window really back? 05:10 — Secondaries quietly outpacing IPOs08:10 — The only two metrics that matter10:56 — AI growth that breaks SaaS mental models26:20 — From “software” to “SaaS” to “AI”… and back again29:25 — Seat-based pricing vs outcome-based AI pricing34:55 — The capital tidal wave & longer private lives44:00 — Bubble vs biggest opportunity of our careers57:17 — What the rest of the 2020s look like1:03:41 — Why GAAP revenue + cash burn still winBrought to you by: AngelListHow did we build the GTMfund back office? Easy!We leveraged AngelList’s Rolling Fund product for Fund I, which was the perfect vehicle to scale up GTMfund in its first iteration. This structure allowed us to build our network, and add revenue leaders while we raised and deployed capital simultaneously, which was crucial for getting early points on the board and building relationships with founders.For Fund II, we transitioned to a traditional closed-end fund structure through AngelList. This time with institutional investor support. This model allowed us to be more intentional about our portfolio construction. We worked closely with the AngelList team throughout this process, and they were incredible — always there to support us and our LPs every step of the way.If you’re raising a fund or are looking to migrate your fund, we highly recommend you check them out. You can do so at www.angellist.com/gtmfund.Follow Alex ClaytonLinkedIn: https://www.linkedin.com/in/aclaytonX (Twitter): https://x.com/afcFollow Max Altschuler (Host)LinkedIn: https://www.linkedin.com/in/maxaltschuler/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization through four CEOs and one of the largest software IPOs in history.Today, he advises founders and revenue leaders on how to build high-velocity GTM teams, hire with grit, and scale with discipline. Chris is also the co-author of Make It Snow, the definitive playbook on Snowflake’s go-to-market journey, co-written with CMO Denise Persson.Discussed in this episodeThe early days of Snowflake: selling a stealth startup with no productHow to hire and identify truly self-motivated, gritty sales talentThe lessons from John McMahon that shaped Snowflake’s leadership DNAHow to build sales-marketing alignment that actually scalesThe near-death experiences that almost killed SnowflakeWhat great CEOs do differently, from Muglia to SlootmanThe power of focusing on new logo acquisitionThe evolution of sales methodologies: MEDDPICC, culture, and curiosityThe truth about AI’s “bubble”, and what’s real beneath the hypeEpisode highlights00:02:21 — Why join Snowflake pre-product and in stealth.00:05:36 — The original outreach script and what resonated with prospects.00:06:49 — Scaling from lists to SDRs; Degnan’s “8 meetings per week” rule.00:09:11 — Hiring for self-starters; the interview opener: “Tell me your life story.”00:12:49 — The feedback loop that kept a CRO in seat for 11 years.00:24:46 — The outage that almost killed Snowflake, and how leadership showed up.00:28:34 — New logo gates every quarter and why it mattered more than anything.00:34:05 — “Customer success is everyone’s job”: removing CS, monetizing PS, driving adoption.00:36:40 — Databricks: where Snowflake ceded ground and what they’d do differently.00:39:19 — Why going public was the right move for enterprise trust.This episode is brought to you by our sponsor: BoomPopWe’re deep in event planning right now, as no doubt many of you are.Whether it’s an offsite, conference, or any other kind of event,BoomPop makes that happen with end-to-end planning all in one place.They handle everything from venues to experiences, so you can focus on the delights of meeting in person, not the logistics.Being part of GTMnow, you’re eligible for full-service event planning for just $99 per person (terms apply). Head to boompop.com/gtmfund to explore seamless support for your events.Follow Chris DegnanLinkedIn:https://www.linkedin.com/in/chris-degnan-524470Make It Snow (book):https://makeitsnowbook.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engineering. Michel has spent 15+ years in data infrastructure, with a focus on commoditizing data pipelines and giving teams control and sovereignty over their data. Discussed in this episodeWhy Airbyte launched open source first (catching engineers “at the search”)Project-market fit vs. product-market fit, and why they’re differentThe content engine: founder-led writing, shipping slides, and radical transparencyTurning interest into community: 25k+ Slack, champions, and hiring from withinThe near-misses: hiring ahead of PMF, support-heavy community, cloud complexityGoing upmarket: enterprise motion, longer cycles, and team ramp realitiesAI wave → agents as “data consumers” and what it means for pipelinesReplatforming for control & sovereignty, not just “more connectors”This episode is brought to you by our sponsor: ZoomInfoZoomInfo is the GTM Intelligence Platform built for sales, marketing, and RevOps.By unifying data, workflows, and insights into a single system, ZoomInfo helps revenue teams find and engage the right buyers, launch go-to-market plays faster, and drive predictable growth. With industry-leading accuracy and depth of data, it gives your team the intelligence advantage to win in competitive markets.It’s trusted by the fastest-growing companies and has become the category leader in GTM Intelligence.Learn more at zoominfo.com.Follow Michel TricotLinkedIn:https://www.linkedin.com/in/micheltricotX (Twitter):https://x.com/MichelTricotWebsite:https://airbyte.com/AirbyteHost linksLinkedIn: https://www.linkedin.com/in/sophiebuonassisi/X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.com/Website: https://gtmnow.com/Where to Find GTMnowWebsite: https://gtmnow.comLinkedIn: https://www.linkedin.com/company/gtmnowX (Twitter): https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowPodcast Directory: https://gtmnow.com/tag/podcastThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale.Tessa is known as one of the most thoughtful operators in tech, bringing structure, clarity, and rigor to how GTM organizations run. Her work sits at the intersection of data, process, and execution, proving that with the right operating cadence, even the most complex go-to-market systems can move in rhythm.Discussed in this episodeBuilding a personal operating system (Salesforce's V2MOM, Notion, weekly reviews) that maps vision → methods → measurable actions.“Operating rhythm” for GTM: the meetings, reviews, and enablement that create predictable execution.Color-coding calendars to align time with quarterly KPIs (and fixing misallocation).Counterintuitive up-market move: automate down-market so scarce humans focus on enterprise.AI intake & prioritization agent: compressing 10–15 hrs of RevOps scoping into one interaction.Democratizing creation: org-wide agent “hackathons,” usage leaderboards, and adoption lessons.Health OS during sprints: cut alcohol, protect sleep, simplify to sustain output.What to buy vs. build; auditing tech stacks; avoiding (and accepting some) agent sprawl.Episode highlights00:00 — Systems beat motivation; why cadence creates consistency.01:36 — RevOps as connective tissue of SaaS; the “invest earlier” regret.03:58 — From EA to SVP-level ops leader to VP RevOps: the long workback.06:51 — Why operators obsess over simplifying complexity.12:24 — Time as the scarcest resource: color-coding calendars to goals.20:05 — The RevOps operating rhythm at ZoomInfo (and how AI slots in).21:48 — Going upmarket? Automate downmarket first to free resources.31:19 — Intake agent: collapsing 10–15 hours of back-and-forth into one interaction.36:48 — Democratizing creation: internal agent hackathons and a usage leaderboard.44:30 — The Alchemist and reframing growth: get uncomfortable to keep climbing.This episode is brought to you by our sponsorsThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.Guest links LinkedIn: https://www.linkedin.com/in/tessa-whittaker-44903940Where to Find GTMnowWebsite: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/X (Twitter):https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast: https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc Benioff. Today, he’s leading You.com’s charge against giants like OpenAI and Google, bringing precision, storytelling, and speed to the most transformative era in technology.Discussed in this episodeHow Peter defines “the biggest opportunity of our lifetime” in AILessons from working under Tom Siebel, Marc Benioff, and Rishi KhoslaHow to hire SEAL-Team-Six-level GTM talentWhy belief and speed are non-negotiables when competing with giantsYou.com’s differentiation strategy against OpenAI and GoogleHow to operationalize AI literacy and agentic workflowsThe ROI gap in generative AI adoption, and how to fix itBuilding products that stand on truthEpisode Highlights00:14 — The biggest opportunity in technology this century05:25 — Lessons from working directly with Thomas Siebel06:41 — How to hire “SEAL Team Six” sales talent10:24 — Why “train hard, fight easy” defines great enablement20:08 — The new sophistication bar for AI literacy in sales25:14 — How You.com differentiates against OpenAI & Google30:00 — Peter’s personal AI productivity system: 40 agents40:12 — Speed, truth, and trust: You.com’s go-to-market culture48:30 — The “war room” story: building a sales plan overnight59:45 — No easy days: why startup life mirrors special forcesThis episode is brought to you by our sponsor: BoomPopA quick pause to spotlight a partner that helps GTM teams actually connect—BoomPop.Your next big unlock might not come from another meeting… it’s from getting your team in the same room. BoomPop makes that happen with end-to-end offsite planning all in one place.They handle everything from venues to experiences, so you can focus on the delights of meeting in person, not the logistics.And as a listener of GTMfund, you’re eligible for full-service event planning for just $99 per person (terms apply).Head to boompop.com/gtmfund to start planning your offsite.Guest LinksLinkedIn: linkedin.com/in/peterkgrantCompany: you.comRecommended BooksThe Hard Thing About Hard Things by Ben HorowitzElephants Can’t Dance by Louis V. Gerstner Jr.The Master Algorithm by Pedro DomingosNo Easy Day by Mark Owen — a favorite for its lessons on grit and resilienceThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams.Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization and played a pivotal role in building out Meta’s go-to-market teams across North America and EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africa—helping to localize strategy, scale high-performing sales teams, and bring new ad products to market. Today, he advises founders on global GTM execution, sales hiring, and how AI is reshaping the future of commercial organizations.This is a clip from the full episode with Rick, an inside look at how Meta built its $1B EMEA business and the lessons every GTM leader can apply to scale globally.Discussed in This Clip:The exact framework Rick used to decide which EMEA markets to enter firstHow Meta built a $1B+ regional business from just three salespeopleThe power of centralization in early-stage go-to-marketWhy you should plan every headcount allocation before hiringCreating “optionality” in your sales org to weather changeHow gaming became Meta’s fifth global regionWhen to localize sales teams versus staying centralizedWhy AI can make sales more efficient—but can’t replace relationshipsHighlights00:12 — Scaling Meta: from 900 to 90,000 employees01:22 — How Rick Kelley built Meta’s mid-market sales org from scratch02:15 — The data-driven framework Meta used to prioritize global markets04:50 — Why startups should build expansion plans before executing07:52 — Centralized vs. in-country hiring: Rick’s take for startups09:49 — The importance of sales ops and forecasting discipline13:32 — Hiring leaders who scale with you, not limit you14:59 — How AI will reshape (but not replace) sales relationships16:09 — From zero to $1B: lessons in efficiency, cost, and cultureThis Episode Is Brought to You ByZoomInfo is the GTM Intelligence Platform built for sales, marketing, and RevOps. By unifying data, workflows, and insights into a single system, ZoomInfo helps revenue teams find and engage the right buyers, launch go-to-market plays faster, and drive predictable growth. With industry-leading accuracy and depth of data, it gives your team the intelligence advantage to win in competitive markets.It’s trusted by the fastest-growing companies and has become the category leader in GTM Intelligence.Learn more at zoominfo.com.Follow Rick KelleyLinkedIn:https://www.linkedin.com/in/rickkelley/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of aerospace-engineer rigor and operator experience from four successful exits to help teams win the shift from SEO to AEO.Discussed in this episodeWhy AEO is an evolution of SEO (and what truly changes)The shift from keywords to “clusters of questions” as the new topic modelWebflow’s four-part AEO framework: content, technical, authority, measurementTactics that moved the needle: adding FAQs + schema; prioritizing freshnessWhy PR/brand and plain-text mentions matter more to AI enginesHow to measure AEO: presence in questions, share of voice, and sentimentWhere to start: two moves any founder can ship this weekRisks of ignoring AEO and the early-adopter advantageEpisode highlights00:21 — “Your SEO resources are your AEO resources. This is an evolution, not a reset.”01:15 — Webflow’s AEO promise: answer engines are a massive arbitrage—akin to early SEO/SEM/mobile.03:00 — Why “ranking for keywords” is obsolete; topics = clusters of questions across the funnel.07:49 — The 4-part AEO framework: content, technical (schema & structure), authority, measurement.10:11 — Case study: Add ~6 FAQs + inline schema to product pages → half of new citations came from 6 pages; +24% organic in 2 weeks.15:23 — If you only do two things: (1) answer questions comprehensively, (2) add schema metadata.21:46 — Webflow data: AI-search traffic converts ~6x better than non-branded organic; unbranded share grew from 0% → 42% in a year.24:02 — How buyers actually use LLMs in-flow; why your website still matters (to humans and machines).29:58 — The learning curve is back: why AEO is resetting the playing field and rewarding curiosity.This episode is brought to you by our sponsor:ZoomInfo is the GTM Intelligence Platform built for sales, marketing, and RevOps.By unifying data, workflows, and insights into a single system, ZoomInfo helps revenue teams find and engage the right buyers, launch go-to-market plays faster, and drive predictable growth.With industry-leading accuracy and depth of data, it gives your team the intelligence advantage to win in competitive markets.It’s trusted by the fastest-growing companies and has become the category leader in GTM Intelligence.Learn more at zoominfo.com.Follow Guy Yalif:LinkedIn: https://www.linkedin.com/in/gyalif/X (Twitter): https://x.com/gyalifX (formerly Twitter)Webflow author page: https://webflow.com/people/guy-yalifThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prompting, agents, and personality-led growth will define the next era of software companies.Discussed in this episodeWhy prompting and context engineering are the most important skills for GTM operatorsHow “vibe prompting” accelerates learning and output with LLMsThe three keys to building AI fluency inside teamsMeasuring ROI from AI across sales, marketing, and operationsWhy every professional is now a manager (of AI agents)How websites will evolve into multimodal closing mechanismsThe rise of personality-led growth in B2B marketingWhy curiosity and persistence matter more than ever in an AI-first worldEpisode highlights00:46 — The 100x difference between good and bad prompting03:57 — The rise of “context engineering” as a GTM skill07:22 — Kieran’s 3-part framework for AI fluency inside teams09:31 — Why “vibe prompting” is as powerful as vibe coding11:00 — How AI boosts conversions & deal velocity in sales workflows15:10 — Using ChatGPT memory as a personalized prompting coach22:19 — Everyone now manages a PhD-level AI intern31:12 — The 3 biggest shifts coming to GTM: influence, AI optimization, multimodal37:42 — Why AI makes human creativity more valuable than ever43:06 — The grind, reps, and curiosity as the ultimate AI skillsBrought to you by: MutinyAre you a B2B Marketer running campaigns for target accounts? Then you know the struggle: tedious and manual processes, endless delays to get things live, and sales feeling like you’re not doing enough.That’s where Mutiny comes in. Mutiny is the fastest place to launch breakthrough campaigns for your target accounts. AI agents research your accounts, build personalized landing pages, and scale everything from LinkedIn ads to sales handoffs, all in one seamless workflow. No more stitching tools together. Just smarter, more impactful campaigns powered by real data. Launch in days, not weeks.See why teams who use Mutiny generate 3X more account engagement.Book a demo at mutinyhq.comGuest linksLinkedIn: https://www.linkedin.com/in/kieranjflanagan/Newsletter (The AI Marketing Generalist):https://www.kieranflanagan.io/Podcast (Marketing Against the Grain):https://www.youtube.com/@MATGpod/videosHost linksLinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X (Twitter): https://x.com/sophiebuona Newsletter: https://thegtmnewsletter.substack.com/ Website: https://gtmnow.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.Discussed in this episodeWhy Cristina joined Stripe without knowing what an API wasBuilding Stripe’s early partnerships and salvaging the Shopify dealHow Notion pioneered community-driven growthLessons on brand, design, and investing for the long termWhat Cristina looks for in exceptional founders and operatorsHow Linear is scaling GTM with AI-driven prioritizationThe difference between “keeping the lights on” and transformative leadershipCristina’s frameworks for evaluating product resonance and customer loveEpisode Highlights00:43 — The rare superpower behind Cristina’s career: joining breakout companies early2:46 — Why Cristina joined Stripe without knowing what an API was12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back16:55 — How Notion scaled by making consumer use free and fueling community-driven growth20:52 — Why investing in brand early is a leading indicator of durable growth25:27 — Cristina’s framework for spotting beloved products in the market37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans56:01 — Why Linear built high-quality swag kits for early customers58:28 — Where to follow Cristina’s journey todayThis episode is brought to you by our sponsorHarmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.Get 2 dedicated sessions with their team to help you test and structure the perfect searches here.Guest LinksLinkedIn: https://www.linkedin.com/in/cristinajcordovaX (Twitter): https://x.com/cjCThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares deep expertise on sales hiring, leadership, and GTM AI, while keeping his focus on building a generational company.Discussed in This EpisodeWhy Kyle let go of half the sales team just 45 days inThe importance of setting a high bar for sales talent and cultural fitInvesting in RevOps and data foundations far earlier than conventional wisdomHow to reduce churn by narrowing ICP and saying no to misfit customersLessons from running hiring retros to assess interview process effectivenessThe balance between remote vs. in-office roles for scaling GTM teamsHow Owner approaches AI in go-to-market, starting with data over “shiny tools”Kyle’s leadership philosophy: servant leadership and building for growthEpisode Highlights00:44 — Owner’s journey from $2M ARR to unicorn02:01 — Kyle explains why he fired half the sales team just weeks into the role04:56 — Why Owner set a sky-high bar for early sales hiring08:13 — Kyle’s case for bringing in RevOps “too early” and why it paid off12:39 — Reducing churn by saying no to 30% of potential customers15:57 — Why hiring fit matters more than a candidate’s “pedigree”21:49 — What Kyle learned from running hiring retros on interview data30:25 — Owner’s AI GTM transformation: starting with third-party data48:34 — Kyle’s take on the remote vs. in-office debate for sales teams54:53 — His leadership philosophy: servant leadership + relentless coaching59:19 — Kyle’s essential reading list for sales leadersThis episode is brought to you by our sponsors:QualifiedPiper is the #1 AI SDR on G2.AI SDR agents are changing the future of sales. And Piper is leading the way.Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.That means your team spends less time chasing and more time closing.Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.Guest LinksLinkedIn:https://www.linkedin.com/in/kylecnorton/Podcast: https://therevenueleadershippodcast.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in layering sales onto product-led motions and building enterprise upgrade paths without breaking self-serve growth.Discussed in this episodeThe moment inbound stops being enough—and how to size the outbound gapWhy to bifurcate SDRs (inbound vs. outbound) and how to define lead sourcesProfiling inbound (more technical, SE-adjacent) vs. outbound (AE-track) talentStructuring self-serve as a permanent home vs. a stepping stone to enterprise“Ungate to upgrade”: using sustained overage/feature use as a right-sizing triggerPricing & packaging that pulls larger accounts to annual, committed plansThe “GTM engineer” model for AI-native, high-velocity companiesHiring pace, capacity planning, and the leadership principles that scaleEpisode highlights00:00 — Inbound eventually caps out; annual planning exposes the pipeline gap that outbound must fill.00:45 — What it really takes to add sales to a product-led motion—without breaking PLG.03:23 — First move: bifurcate SDR into dedicated inbound and outbound to drive focus and outcomes.04:18 — Nail definitions with Marketing: what counts as inbound vs. outbound (e.g., events ≠ inbound).06:37 — Decide the role of self-serve: permanent home for some segments vs. stepping stone to enterprise.09:41 — Ungated features as signals: after ~3 months of sustained overage/premium use, “right-size” the plan.12:09 — Why frictionless adoption beats hard gates—and how clear web docs make the convo non-adversarial.15:10 — When to move from pay-as-you-go to annual: sophistication and committed usage, not arbitrary timing.18:51 — Enter the “GTM engineer”: one person spans SDR → SE → AE → AM to capture massive inbound demand.25:36 — Frameworks that still work: MEDD(P)ICC and Solution Selling 2.0 for complex, multi-product deals.Sponsor – PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.Guest linksLinkedIn: https://www.linkedin.com/in/ghazi-masood-09195a2Company: https://retool.comHost linksLinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, building forward-compatible roadmaps, and scaling revenue organizations with intention.Discussed in this EpisodeWhy GTM roadmaps should be “forward-compatible”Iteration cycles in GTM vs. product roadmapsEarly lessons from Plaid’s rudimentary qualification processRecognizing high-value clients vs. anti-patterns in inbound leadsHow daily standups created fast GTM learning loopsShifting from PLG to sales-led motions with SDRs and routingSequencing GTM expansion: fintech → enterprise FSIs → embedded fintechCompensation design mistakes and their impact on sales behaviorEpisode Highlights00:00 — Why GTM roadmaps should be built “forward-compatible”01:53 — How Plaid iterated through 9–10 GTM versions in the first year05:12 — Plaid’s early qualification process: 4 simple questions07:28 — Why most inbound leads weren’t equal—and how Plaid spotted patterns10:01 — Using daily standups twice a day to refine GTM qualification14:32 — How Plaid’s GTM roadmap evolved from monthly to yearly cycles20:46 — Moving beyond partnerships to diversify top-of-funnel channels24:53 — Scaling into enterprise financial institutions with tailored product needs27:09 — Entering phase three: embedded fintech with customers like Tesla30:00 — Compensation design mistakes that slowed deals and created riskThis episode is brought to you by: HarmonicHarmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.Guest LinksLinkedIn:https://www.linkedin.com/in/paulrwilliamsonHost LinksLinkedIn:https://www.linkedin.com/in/sophiebuonassisiX (Twitter):https://x.com/sophiebuonaNewsletter:https://thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and PR, she’s on a mission to help startups craft differentiated narratives that drive credibility, legitimacy, and growth.Discussed in This EpisodeWhat PR actually is (and isn’t) for startupsThe difference between positioning, storytelling, and PR — and how they stack togetherWhen PR makes sense and when to hold back on announcementsStep-by-step process for landing coverage in top outlets like TechCrunch or ForbesHow to build authentic relationships with reporters before you pitchWhat makes something truly newsworthy: timeliness, impact, relevanceTactical advice for pitching, interviews, and amplifying coverage post-launchHow PR fits into the broader go-to-market motionEpisode Highlights00:00 — Positioning, storytelling, and PR defined02:23 — Jenny explains what PR really is and why startups misunderstand it06:39 — The first step before any PR push: setting clear goals11:37 — Example of a newsworthy founder story: building an AI radiologist from personal experience15:17 — The three elements of newsworthiness: timeliness, impact, and relevance17:42 — Why building warm relationships with reporters is crucial20:36 — Preparing for the interview itself vs. outreach22:47 — Amplifying coverage through your network post-publication25:07 — What PR agencies cost (and why no one can guarantee coverage)29:18 — Jenny’s #1 book recommendation on positioningThanks to Our Sponsor – Clarify:Clarify is the autonomous CRM built for founders and early-stage teams who want to build more pipeline, close more deals, and spend way less time on busywork.Clarify automatically enriches your contacts, captures leads from anywhere (even one click from LinkedIn), and keeps your pipeline up to date on its own, so you can focus on winning deals, not updating fields.If you’re looking to simplify your stack and help your team move faster, check out Clarify.Recommended BooksPositioning: The Battle for Your Mind by Al Ries & Jack Trout — Jenny’s #1 recommendation for founders learning positioning fundamentals.ReferencedClarify (autonomous CRM): https://clarify.aiTechCrunch: https://techcrunch.comForbes: https://forbes.com New Lantern (portfolio company example): https://newlantern.aiSquare: https://squareup.comGuest LinksLinkedIn: https://www.linkedin.com/in/jennyheX (Twitter): https://x.com/jennydhe Website: https://positionventures.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for modern GTM teams. Under his leadership, ZoomInfo launched Copilot, its flagship AI product, and executed a bold shift upmarket — transitioning from transactional selling to a data-first, enterprise-driven GTM strategy.Discussed in This EpisodeHow ZoomInfo transitioned from transactional selling to enterprise go-to-marketThe "Good Co, Bad Co" framework for segment-specific product retentionWhy ZoomInfo changed its ticker symbol to GTMLaunching Copilot and driving $100M revenue in under 6 monthsHow internal AI usage became the go-to-market motionKey shifts in comp design and team segmentation for scaling upmarketUsing telemetry and real-time signal tracking to measure rep effectivenessLessons in long-term execution vs. short-term growth pressureEpisode Highlights00:00 — ZoomInfo's evolution from a sales tool to a data-first platform17:06 — Why data as a service is ZoomInfo’s fastest-growing business20:43 — How to build and apply the “Good Co, Bad Co” segmentation framework26:26 — The hard part about going upmarket? Aligning the full funnel org30:19 — Changing your ticker to GTM: A bold positioning play34:31 — Copilot’s $100M launch: The power of internal usage39:53 — Most AI tools show 43:29 — How ZoomInfo is operationalizing AI across the org48:29 — The signals > activity shift in modern sales measurement52:18 — What James wants future CROs to steal: Think long-term, build patientlyThanks to Our Sponsor – UserEvidence:UserEvidence is the Customer Evidence Platform that helps you collect feedback, surface proof points, and turn customer wins into bite-sized assets your sales and marketing teams can actually use. Capture social proof at scale. Arm reps with credible stories. Close more deals with trust.Learn more at: https://userevidence.com/gtmnowGuest Links LinkedIn: https://www.linkedin.com/in/james-roth-3a913b51/Host Links LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.com/Website: https://gtmnow.comWhere to Find GTMnow• Website: https://gtmnow.com• LinkedIn: https://www.linkedin.com/company/gtmnow/• X (Twitter): https://x.com/GTMnow_• YouTube: https://www.youtube.com/@GTM_now• The GTM Podcast: https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s first female pro gamer turned tech sales leader, Stevie previously held senior roles at Twilio, where she helped grow the enterprise business to a $1B run rate. Discussed in This EpisodeHow Stevie’s path from pro gamer to CRO shaped her competitive edgeEarly-stage chaos at Vanta and the signs of undeniable product-market fitBattling over 40 copycat competitors with value selling and a “CIA” competitive squadWhy execution, not first-mover advantage, is the only sustainable moatThe challenges and lessons from scaling SMB sales and moving into enterpriseBuilding go-to-market experiments before committing product investmentTransforming post-sales into a growth engine and driving net retention upStevie’s view on AI in revenue operations and personal productivityEpisode Highlights00:00 — “Every business is subject to the laws of physics and math… Execution is the only moat.”03:07 — Stevie on becoming the world’s first female pro gamer and how competitiveness fueled her career.06:25 — The undeniable product-market fit that convinced Stevie to join Vanta.14:02 — Facing 40+ copycat competitors and learning that flashy marketing can’t beat sustainable growth.16:23 — Transitioning from transactional selling to deep, value-based discovery using MEDDPICC.18:30 — Creating Vanta’s “CIA” Competitive Intelligence Agency to win back customers.26:10 — Launching the experimental enterprise sales team and the patience it took to scale it.47:08 — Rebuilding post-sales into separate customer success and account management functions.50:56 — Vanta’s next big GTM bets: platform sales, public sector, and deeper enterprise expansion.53:27 — How Stevie is using AI in revenue operations and her own work life.Guest LinksLinkedIn: https://www.linkedin.com/in/steviecaseThanks to our Sponsor: QualifiedPiper is the #1 AI SDR on G2.AI SDR agents are changing the future of sales. And Piper is leading the way.Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.That means your team spends less time chasing and more time closing.Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving incrementality with rigor, and building cultures of experimentation, ownership, and speed.Discussed in this episodeWhy growth is more about systems than marketingHow ClickUp scaled 17x while reducing CAC by 3xThe cultural shifts required to align GTM teamsIncrementality testing vs. attribution modelingBuilding a true sales motion on top of PLGInput KPIs as a driver of experimentation speedHow ClickUp is using AI across marketing and salesThe concept of GTM as demand creation vs. harvestingEpisode Highlights00:00 — Everyone is doing all the work—but you're winning by chance, not by design02:01 — Gaurav on seeing growth as a systems function, not just marketing13:33 — Culture alone delivered roughly half of the 3× CAC reduction at ClickUp15:53 — Gaurav defines incrementality testing vs. flawed attribution models29:27 — Setting input KPIs so squads deliver a “win every week” keeps momentum high32:53 — AI is being embedded across PLG + GTM workflows—from content briefs to deal signalsRecommended BooksShareholder Letters by Jeff Bezos ReferencedClickUp:https://clickup.com/• Gong: https://www.gong.io/• Netflix: https://www.netflix.com/• Robinhood: https://robinhood.com/Guest Links (Gaurav Agarwal):LinkedIn:https://www.linkedin.com/in/gauravragarwal/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: /@gtm_nowThe GTMnow Podcast (on all major directories): https://gtmnow.com/tag/podcast/Thanks to our Sponsor: QualifiedPiper is the #1 AI SDR on G2.AI SDR agents are changing the future of sales. And Piper is leading the way.Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.That means your team spends less time chasing and more time closing.Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, scaling playbooks, and unique frameworks for aligning marketing with revenue.Discussed in this Episode:How to architect a B2B marketing org that is truly accountable for pipeline and revenue, not just “influence”Aligning product, content, and campaign teams to ONE goal: pipeline creation (culture, incentives, and operations)The “Value Chain” framework for mapping marketing’s full-stack impact across the GTM engineJohn’s “4 Whats” Framework for operationalizing measurement: what's working, what's not, what's new, what's nextWhat’s broken about attribution today and why multi-touch measurement is often a red herringThe shift from SEO to GEO: How generative AI is re-writing digital discoverability and B2B content strategyAI in marketing without losing authenticity: human-in-the-loop, voice, and trust factors you need to watchWhy more Martech isn’t the answer (and the tech stack crisis facing GTM teams)Deep problem understanding as a GTM superpower (what chess can teach SaaS leaders about winning)Key moves for founders and GTM leaders facing today’s attention and signal problemGuest Speaker Links (John Fernandez):LinkedIn: https://www.linkedin.com/in/johnfernandez/Datasite: https://www.datasite.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: /@gtm_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps. She began her career in door-to-door restaurant sales and now builds GTM from the ground up, helping 50% of the population with dietary needs find safe, personalized dining experiences.Discussed in this Episode:Transitioning from CRO to founder (and why it’s so humbling)Tactical frameworks for finding product-market fit (especially in early pivots)Building a GTM motion from zero using community and customer obsessionWhat AI actually changes in GTM (hint: it’s not just about productivity)How to treat fundraising like a sales motion (including identifying your ICP)Practical tools Erica is using to build GTM motions faster with fewer resourcesHighlights:00:45 From Sales to CRO: The Unconventional Path02:47 Why Being a Generalist Can Make You a Better Leader05:31 What AI Is Really Doing to GTM Roles06:33 Scaling Yourself Before You Scale Your Team08:00 From CRO to Founder: Sales Skills That Transfer to Fundraising10:10 Fundraising Is Just Another Sales Funnel14:12 Relationships Compound in GTM and Fundraising22:33 Finding PMF by Listening Hard26:04 When Your GTM Motion Becomes Compliance-Driven27:41 Community as a GTM Lever (Not Just a Buzzword)38:28 Pre-PMF vs. Post-PMF42:53 Turning Messy Data into Valuable Content56:12 Tools Over Headcount: Erica’s Favorite AI StackGuest Speaker Links (Erica Anderman):LinkedIn: https://www.linkedin.com/in/ericaandermanFoodini: https://foodini.co/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/insophiebuonassisiNewsletter: https://substack.com/@sophiebuonassisiThanks to Our Sponsor – UserEvidence:UserEvidence is the Customer Evidence Platform that helps you collect feedback, surface proof points, and turn customer wins into bite-sized assets your sales and marketing teams can actually use. Capture social proof at scale. Arm reps with credible stories. Close more deals with trust.Learn more at: https://userevidence.com/gtmnowWhere to Find GTMnow:Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: /@gtm_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI.Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead.This is a clip from the full episode with Mike — a must-watch roadmap for the AI-driven future of marketing. Hit the links to dive into the full conversation.• GTMnow: https://gtmnow.com/gtm-146-future-of-search-ai-digital-presence-mike-walrath/• Apple: https://podcasts.apple.com/in/podcast/gtm-146-the-future-of-search-ai-and-digital/id1369291464• Spotify: https://open.spotify.com/episode/2xs4xXGmTTKXHSNUMmYqvy• YouTube: https://www.youtube.com/watch?v=4m1051j_hq4&t=1332sThanks to our Sponsor: QualifiedPiper is the #1 AI SDR on G2.AI SDR agents are changing the future of sales. And Piper is leading the way.Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.That means your team spends less time chasing and more time closing.Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.Visit us: https://gtmnow.com/Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow/Follow us on Twitter/X: https://x.com/GTMnow_The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform.Discussed in this Episode:AI-powered CRM and sales automationGo-to-market stack optimization and simplificationBuilding and scaling B2B SaaS companiesRevenue operations (RevOps) and AI integrationSerial entrepreneurship and company buildingTransitioning from big tech to startup founderHighlights: 04:35 From Fliptop to LinkedIn: how Doug navigated acquisition and scaled Sales Navigator.06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around.09:56 Doug’s “awesome test” for hiring top talent (and the 90-day rule he swears by).13:26 The speed dating hack that landed Coffee’s first sales leader.17:36 What Doug learned running Sales Cloud at Salesforce — and why he left.22:22 The biggest missed opportunity inside Sales Navigator (and what he’d do differently).24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.28:36 What makes a true AI-native product (and why Coffee is built different).31:36 The Rippling-inspired vision behind Coffee’s GTM strategy.34:47 Three versions of Coffee — and why reps are swiping their own cards.39:44 AI agents vs. simple automations — what the future actually looks like.42:41 Why SDRs won’t disappear — but their job will change.47:45 Data as the new moat: how to build durable product advantage in the AI era.50:08 Why Doug runs a podcast and thinks every startup should act like a media company.55:09 The new math of headcount: scaling to $100M+ with fewer hires.56:45 The “TAM is dead” take — and how Doug thinks about modern segmentation. Guest Speaker Links (Doug Camplejohn):LinkedIn:  https://linkedin.com/in/camplejohnCoffee: https://coffee.aiPodcast: https://www.coffee.ai/podcastHost Speaker Links (Sophie Buonassisi):LinkedIn: https://linkedin.com/in/sophiebuonassisiNewsletter: https://substack.com/@sophiebuonassisiThanks to our Sponsor: TriNetEvery early-stage founder is told to focus on product and growth. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.“Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.  Hiring the right people, keeping them supported, and creating the infrastructure to help them thrive is critical. TriNet exists to make that easier. TriNet’s full suite of HR solutions is designed to support companies at critical inflection points – from early traction to scale. Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_ YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth.Discussed in this Episode:Why you should run marketing like productDistribution is a startup's best friendHow Austin’s content strategy turned LinkedIn into a hyper-efficient channelWhy the best growth hires today are ex-engineers or investorsHow AI is redefining go-to-market motionsHighlights: 04:00 Ramp’s growth org: running 100+ experiments per quarter08:45 Why LinkedIn became Unify’s silver bullet11:30 Austin’s content creation workflow (and why he doesn’t use AI to write)13:00 Technical vs. traditional growth marketers—how to hire for impact17:00 Using Unify to merge 1st & 3rd-party data into a signal pipeline20:30 How automation + human-in-loop GTM creates leverage24:00 Austin’s Carta example: what perfect relevance looks like27:00 What broke in outbound and why signal-based selling is the fix32:00 When startups should start ingesting signals36:30 Culture of experimentation: “failure is just a data point”39:00 How Unify is using AI internally for GTM and support ops43:00 What’s coming next: AI-relevant messaging, BDR collaboration tools47:00 The end of traditional marketing roles—and what comes nextGuest Speaker Links (Austin Hughes):LinkedIn: https://www.linkedin.com/in/austin-t-hughes/Unify: https://www.unifygtm.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: /@gtm_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Thanks to our Sponsors: TriNetFounding a company is hard enough. Navigating payroll, benefits, and compliance shouldn’t slow you down. That’s where TriNet comes in. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people - the go-to-market engine. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Sponsor Link: The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. From viral LinkedIn content and founder-led dinners to the now-infamous "donut drop" strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook.Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services. A former M&A attorney at Paul Hastings, Kevin brings deep insider knowledge to solving complex legal workflows.Vera Kutsenko (Atrix AI) – Founder & CEO of Atrix AI, a platform helping medical affairs teams at pharma and med device companies capture and operationalize real-world insights. Vera has become a thought leader in AI for regulated industries—recently authoring a viral book on AI in medical affairs.Stephen Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs.Discussed in this Episode:Centari built trust with top law firms by pairing deep domain credibility with a thoughtful, relationship-driven sales approach.Atrix AI sparked inbound demand by turning a single viral LinkedIn post into a full-length book on AI in medical affairs.Gaiia chose not to hire SDRs, focusing instead on high-ACV deals and personalized outreach in a tightly defined TAM of telecom providers.Gaiia’s “donut drop” strategy—personally delivering treats to rural ISP offices—created brand awareness and unlocked new pipeline.Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.Atrix AI uses educational AI workshops to qualify buyers, build trust, and stand out in a noisy vendor landscape.Centari combats pilot fatigue and skepticism in legal tech by showing deep empathy, hiring former lawyers, and proving value early.Highlights:03:00 – Why Atrix AI scaled founder-led sales with viral content and thought leadership06:00 – The accidental (and wildly successful) AI & medical affairs book launch08:00 – Centari’s early GTM strategy: legal empathy, cookies, and product conviction11:00 – Gaiia’s high-ACV model and why SDRs don’t make sense for their TAM20:00 – The Donut Playbook: creating pipeline by showing up IRL23:00 – Why Chief of Staff was a critical early hire for scaling sales ops27:00 – How Gaiia is thinking about building community in a slow-moving vertical28:00 – What’s next: repeatability, vertical expansion, and community infrastructureGuest Speaker Links:Vera Kutsenko LinkedIn: https://www.linkedin.com/in/verakutsenko/Stephen Farnsworth LinkedIn: https://www.linkedin.com/in/stephen-farnsworth/Kevin Walker LinkedIn: https://www.linkedin.com/in/kpwalker1/Host Speaker Links (Paul Irving):LinkedIn: The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.Discussed in this Episode:Why the best SaaS companies align people, product, and GTM into one unified strategyUsing AI as a GTM advantage starts with a crawl-walk-run approachScaling multi-product in vertical SaaS means following the money and the painGTM leaders win when they speak product and co-own strategy with engineeringCustomer relationships are your most undervalued strategic growth leverYour top 5% of talent deserve a purpose-built strategy to maximize impactLean AI teams are redefining what’s possible with just a handful of operatorsHighlights:03:00 Dennis’s journey as the Chief Revenue Officer at Procore: from $10M to IPO05:00 The “People, Product, GTM” triad and AI-native orgs07:00 Why vertical SaaS startups need a talent strategy (and most companies lack one)09:30 Multi-product GTM strategy explained via Procore and other verticals13:00 How Go-To-Market teams can show up better for product teams18:00 Building deep customer strategy across functions in a B2B startup23:00 Price’s Law and the T30 program for top performers within a revenue organization24:30 Lean AI startup: what it is and what it isn’t30:00 Crawl-walk-run AI adoption in Go-To-Market teamsGuest Speaker Links (Dennis Lyandres):LinkedIn: https://www.linkedin.com/in/dlyandres/Speedchain: https://www.speedchain.com/ICONIQ: https://www.iconiqcapital.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiSponsors: TriNetEvery early-stage founder is told to focus on product and growth. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.“Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Hiring the right people, keeping them supported, and creating the infrastructure to help them thrive is critical. TriNet exists to make that easier. TriNet’s full suite of HR solutions is designed to support companies at critical inflection points – from early traction to scale.Learn more at https://trinet.com/gtmnowThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible  RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives collaborate on company insights, search strategies, introductions, and the deepest database of unposted GTM roles anywhere.Discussed in this Episode:- Why 80–98% of VP and C-level roles are never posted—and how to access them.- The importance of clarity: how GTM operators should articulate their focus to stand out.- How venture networks and backchanneling drive most executive hiring decisions.- The rise (and limits) of fractional work as a bridge between full-time roles.- What AI agents are doing behind the scenes at Whispered to match execs to roles.- Why company stage, growth rate, and CEO quality are critical in picking your next role.- What GTM functions (e.g. RevOps, Demand Gen) are most in-demand right now.Highlights: 04:30 Why most executive roles are never posted07:00 How Whispered operates as a curated talent network13:30 Why GTM execs struggle to articulate their focus—and how to fix it16:45 The right way to build a target company list21:00 Engaging your network and VC talent teams the right way28:00 What AI is (and isn’t) changing about hiring and team structure34:00 How to evaluate growth-stage companies and pick winners36:30 Head of vs. VP vs. CRO: The real meaning of title across company sizes41:00 Most common mistakes execs make in their job search44:30 Using customer advocacy and growth loops to scale Whispered46:00 Is email dead? Why it's still critical to GTM and talent outreachGuest Speaker Links (Andy Mowat):- LinkedIn: https://www.linkedin.com/in/amowat/- Whispered: https://www.whispered.com/Host Speaker Links (Sophie Buonassisi):- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/- Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):- Website: https://gtmnow.com/- LinkedIn: https://www.linkedin.com/company/gtmnow/- Twitter/X: https://x.com/GTMnow_- YouTube:  @gtm_now  - The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor: QualifiedQualified is the Agentic Marketing Platform with the world's leading SDR agent, Piper the AI SDR. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands like Asana, Box, Brex, Clari, GE Healthcare, and more, Qualified is redefining how companies generate pipeline in the age of AI.Sponsor Link: https://www.qualified.com/plus/category/ai-sdr-summit?utm_source=gtmfundThe GTM PodcastDon’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.#career #jobsearch #techcareersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Rick Kelley is the former SVP of Gaming & App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization & played a pivotal role in building out Meta’s go-to-market teams across North America & EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, & Africa—helping to localize strategy, scale high-performing sales teams, & bring new ad products to market. Today, he advises founders on global GTM execution, sales hiring, & how AI is reshaping the future of commercial organizations.Discussed in this Episode:The operational playbooks that scaled Meta’s ad salesWhy AI will shift how sales orgs think about headcount & human capitalThe three traits Rick looks for in great sales leaders—& how to spot them earlyWhy early-stage companies should prioritize hiring builders, not closersHow to segment go-to-market motions by customer journey, not just ACVWhy “coachable, humble, gritty” still wins—even in an AI-powered GTM worldHighlights:6:30 How Meta scaled repeatable playbooks across SMB, Mid-Market, & Enterprise10:00 The role of humility & coachability in building scalable teams13:00 Why top sales leaders are systems thinkers—not just great closers16:00 AI’s impact on headcount & how to scale without over-hiring21:00 Making your first 5 sales hires count25:30 Early-stage mistake: over-complicating GTM before validating demand30:30 Why product & GTM must be tied at the hip—especially in AI-first companies34:00 From Facebook to Meta: what changed & what didn’t in sales strategy37:00 Final thoughts: GTM myths, leadership advice, & staying groundedGuest Speaker Links (Rick Kelley):LinkedIn: linkedin.com/in/rickkelleyHost Speaker Links (Sophie Buonassisi):LinkedIn: linkedin.com/in/sophiebuonassisiNewsletter: substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: gtmnow.comLinkedIn: linkedin.com/company/gtmnowTwitter/X: x.com/GTMnow_YouTube: /@gtm_nowSponsors: UserEvidenceUserEvidence is the CustThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. With over two decades at the forefront of tech’s biggest transformations—from on-prem to cloud to AI—Sean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption.Discussed in this Episode:Why the speed of AI adoption outpaces every previous tech waveHow the role of RevOps and team design is being reshaped by agentic systemsWhy today’s buyer journey is nonlinear, AI-assisted, and fully in controlTactical breakdown: how Sean mapped and tagged every task at Qualified for AI automationWhy success teams must sit at the core of GTM strategy, not as an afterthoughtThe most common GTM myth Sean is seeing today—and why it’s outdatedThe characteristics Sean looks for in long-term co-founders and GTM hiresHighlights: 02:00 Sean’s journey through on-prem, cloud, and now AI05:00 Ops leaders as the new AI orchestrators inside GTM teams08:30 From workflows to autonomous agents: how org charts are shifting10:30 The “two-way doors” mindset for fast experimentation13:30 The future of GTM: agents, trust falls, and buyer-led journeys15:00 From personalization to “relevance at scale” in modern marketing18:00 AI unlocks speed and efficiency—how that reshapes CAC payback and TCO24:00 How Qualified created internal AI blueprints across every team28:30 Inside the AI SDR: replacing manual inbound sales with 24/7 automation32:00 Success is not post-sales—it’s the center of the GTM experience36:00 Reinventing yourself as a founder through three companies39:30 What still hasn’t changed: customer value and trusted partnerships47:00 GTM myth: “We control the buying process”—why that’s dead51:00 Where Sean learns about AI: customer conversations > thought leadershipGuest Speaker Links (Sean Whitely):LinkedIn: https://www.linkedin.com/in/seanwhiteleyQualified Website: https://www.qualified.comHost Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisiNewsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.comLinkedIn: https://www.linkedin.com/company/gtmnowTwitter/X: https://x.com/GTMnow_YouTube: @gtm_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.Discussed in this Episode:Why RevOps is the most essential team for scalable growthThe real signs that it’s time to hire your first RevOps leaderWhat AI is disrupting first in RevOps forecasting, enrichment, orchestration, and reportingThe rise of GTM Engineers and the shift toward intelligence-layer operationsTactical frameworks for combining AI insights with human judgmentHow RevOps should evolve from executor to strategic growth partnerHiring advice: what makes a great early-stage ops hire and how to test for curiosityHighlights:05:00 - The sports field analogy: building the GTM pitch, not just playing on it07:00 - AI is both the scariest and most freeing technology in ops today09:00 - GTM Engineers and the orchestration opportunity ahead11:00 - Product-market fit is the right time to invest in RevOps13:00 Forecasting, enrichment, and demand routing—where AI adds leverage17:30 -Why dashboards are dying and how ops will move to real-time insights27:00 - How RevOps became a central GTM function30:00 - Advice for founders on when (and how) to bring in ops leadership33:00 - “Perfection is the enemy of pace”—a RevOps mantraGuest Speaker Links (Navin Persaud):LinkedIn:https://www.linkedin.com/in/navinpersaud/1Password:https://1password.com/1Password Careers:https://1password.com/careersHost Speaker Links (Sophie Buonassisi):LinkedIn:https://www.linkedin.com/in/sophiebuonassisi/Newsletter:https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website:https://gtmnow.com/LinkedIn:https://www.linkedin.com/company/gtmnow/Twitter/X:https://x.com/GTMnow_YouTube:@gtm_nowThe GTM Podcast (on all major directories):The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers search.He also co-founded WGI Group, LLC, to provide growth capital to early and expansion stage startups in enterprise software, consumer internet and digital media industries. Previously, Michael was co-founder and Chairman of Moat Inc. which was acquired by Oracle in April 2017. In 2003, Michael founded Right Media - the world's first open exchange for digital advertising. He served as Chairman and CEO of the company until its acquisition by Yahoo! in July 2007. At Yahoo!, he was responsible for the operation of the global advertising marketplaces organization.Discussed in this Episode:Why marketers must now structure content not for humans, but for machines.How Yext evolved from managing listings to powering AI-ready data pipelines.Actionable steps SaaS companies can take to optimize for AI agents and search diversification.The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy.Why software innovation must start with intelligence, not workflow.The decline of seat-based pricing and rise of outcome-based models.Highlights:[00:07:30] – How the iPhone created geo-aware fragmentation, and how Yext was born.[00:10:00] – Why Google still checks MapQuest (and what that means for SEO today).[00:11:30] – “We have to rebuild the digital presence for machines, not people.”[00:14:30] – The new battleground: how AI engines like ChatGPT shape discoverability.[00:18:00] – Practical data strategies for local businesses and SaaS marketers.[00:22:00] – Why structured data is the foundation of AI-first marketing.[00:26:00] – Bespoke GTM: why no two locations (or campaigns) should be the same.[00:29:00] – The shift from product-led to intelligence-led SaaS development.[00:31:00] – Seat-based pricing is dying – how to move to value-based contracts.[00:34:30] – Mike’s advice: get radically honest about macro changes, not just tactics.Guest Speaker Links (Michael Walrath):LinkedIn: https://www.linkedin.com/in/michael-walrath-b63166/Yext: https://www.yext.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an 800+ person global team. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space.What happens when a CRO owns the entire customer journeyDiscussed in this Episode:How AppFolio’s Unified Customer Experience (UCE) platform aligns marketing, sales, and customer service.The evolving role of the CRO and the importance of owning the entire customer journey.Why customer experience is a competitive differentiator in vertical SaaS.Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit.The importance of cross-functional “stream teams” for accelerating GTM initiatives.How Marcy builds inclusive leadership cultures and mentors rising female leaders.Why how you make the number matters as much as making the number.Highlights:10:30 The Chief Revenue Officer's (CRO) responsibility to understand and optimize the entire customer journey.12:30 How the Unified Customer Experience (UCE) platform was formed and how it works.16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.22:00 Results from the UCE initiative: accelerated deal velocity and customer retention.26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals.29:00 How to scale with customer empathy and GTM precision.31:00 Advocating for women in sales leadership and building inclusive teams.36:00 Marcy’s communication strategy for managing a 600-person org.39:00 Marcy's favorite business leadership tactic: “Take a beat” before reacting.40:00 What’s outdated: The belief that only numbers matter in sales.Guest Speaker Links (Marcy Campbell):LinkedIn: https://www.linkedin.com/in/marcyc/Appfolio: https://www.appfolio.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X:The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like Tweets, DMs, and Spaces. At Atlassian, he led all communication products, including the launch of Atlassian’s first post-IPO product.Oji also spent years at Microsoft, building foundational experiences across Windows, Outlook, Hotmail, and Internet Explorer.In addition to his product leadership, Oji is the founder of Kernel Fund, an early-stage fund supporting startups across Africa. He writes about product, growth, and leadership at his newsletter Product Mind and is the author of the upcoming book Building Rocketships—a guide for high-growth product teams.Discussed in this Episode:When to hire your first PM (and what to look for).Why great product teams include marketing from day one.A framework for picking winning startup ideas.How AI is changing how we build (not just what we build).What product leaders can learn from Microsoft’s Longhorn failure.Why 3x better isn’t a nice-to-have — it’s a must.Highlights:04:52 – Why marketing is essential to product leadership.12:02 – How AI is transforming the process of building products.17:07 – Common product mistakes founders make early on.24:16 – Building Rocket Ships: Why Oji wrote the book.31:08 – Framework: Where to fish for unicorns.33:17 – The “3x better” rule for product value.37:07 – The challenge of true product differentiation.39:22 – What Microsoft’s Longhorn failure taught Oji.44:51 – When (and how) to hire your first PM.48:31 – The importance of fast, early customer feedback.54:46 – How AI is changing go-to-market strategy.57:32 – Why marketers must master signal in a noisy world.Guest Speaker Links (Oji Udezue):LinkedIn: https://www.linkedin.com/in/ojiudezue/Kernel Fund: https://www.kernelfund.com/Product Mind: https://www.productmind.co/Building Rocketships (Book): https://a.co/d/0HGjf18SubStack: https://ojiudezue.substack.com/Host Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://substack.com/@sophiebuonassisiWhere to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. She also drives extreme rigor around operational excellence and efficiency, ensuring GTM teams execute with precision using repeatable and predictable playbooks. Discussed in this Episode:How to develop unique positioning and messaging for an AI companyWhy UGC matters for your brand and how to get users to create content about your productThe impact of lightning marketing campaigns and follow-on 'thunder' campaignsThree core channels for launching a new B2B marketing programHighlights: 05:12 – The #1 mistake in AI messaging: sounding like everyone else. 07:24 – Use outcomes and data to differentiate your AI product. 11:06 – Why nailing 3-5 core use cases beats going broad or too niche. 12:38 – Turning website visitors into believers with demos and interactive content. 14:01 – How to keep up with a market that changes every week (hello, agentic AI). 15:08 – Building campaigns that fuel your narrative across every channel. 17:16 – Behind Superhuman’s most successful campaign ever: “New Year, New Inbox.” 20:04 – Unlocking 60% growth through user-generated content and affiliate advocacy. 21:38 – Why webinars and virtual events still drive real results (and feedback). 23:12 – How to keep your messaging fresh while staying focused. 25:11 – The difference between brand umbrella, campaign, and program — and why it matters. 27:02 – Harmony’s lean, high-impact program playbook for early-stage teams. 31:06 – Building a hype train: how to activate champions at launch. 33:01 – Hot take: marketing shouldn’t be measured by pipeline alone. 35:12 – Why NRR (not just pipeline) should be a marketing KPI.Guest Speaker Links (Harmony Anderson):LinkedIn: linkedin.com/in/harmony-hickman-andersonSuperhuman: superhuman.comHost Speaker Links (Sophie Buonassisi):LinkedIn: linkedin.com/in/sophiebuonassisiNewsletter: gtmnow.com/tag/newsletterWhere to find GTMnow (GTMfund’s media brand):Website: gtmnow.comLinkedIn: GTMnowX/Twitter: @GTMnow_YouTube: The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His book Courageous Marketing is officially out and you can buy it below in the show notes. Discussed in this Episode:Why Marketing 'Best Practices' are broken for Brands that want to stand out.Marketers need to consider the long game and remember the 95/5 rule.When you should hire for experience versus potential.How to foster a culture of healthy risk-taking with your team.Highlights: 04:09 Udi's inspiration for writing his new book, Courageous Marketing.06:02 The four most common reasons why marketing fails.09:22 What marketers should be looking for when selecting a company to join.13:55 The Problem with 'playing it safe' in B2B marketing.23:07 How to market to both the 5% and the 95% of your buyers.38:13 The Three Team Operating Principles for leading a bold and effective marketing team.Guest Speaker Links (Udi Ledergor):LinkedIn: https://www.linkedin.com/in/udiledergor/Gong: https://www.gong.io/Udi's Book, Courageous Marketing: https://mybook.to/courageousmarketingHost Speaker Links (Sophie Buonassisi):LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Newsletter: https://gtmnow.com/tag/newsletter/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube:    / @gtm_now  The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor: ZoomInfo’s GTM25 Virtual Conference—a free, half-day evenThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade.Discussed in this Episode:How to turn coworkers into mentors—and why it matters.Moving from enterprise sales leadership to a startup environment.Why and when to build a solutions engineering team.The myth of the “18-month CRO lifespan.”Balancing empathy and accountability as a sales leader.Why automation isn’t always the best path forward.Highlights: 06:29 — Mentorship matters. Jeff breaks down how to find and approach mentors—even without a formal program.12:42 — Lessons from selling servers that still apply to modern SaaS sales15:02 — Leading through M&A: Inside the culture clash and how Jeff rebuilt a team post-acquisition.19:07 — Carta’s GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.28:34 — Scaling revenue from $20M to $450M: Advice for CROs entering growth-stage companies.33:20 — Why “big company” people can thrive in startups—if they leave their playbooks behind.36:15 — How to use PIPs to coach—not just cut—and what most orgs get wrong.43:13 — Why the best sellers are quarterbacks, not lone wolves.46:43 — Pick up the phone: Human connection wins in an era of AI and automation.Guest Links (Jeff Perry): LinkedIn: Jeff Perry Carta: carta.comHost Links (Scott Barker): LinkedIn: Scott Barker Newsletter: The GTM NewsletterWhere to Find GTMnow (GTMfund’s Media Brand): Website: gtmnow.com LinkedIn: GTMnow Twitter/X: @GTMnow_ YouTube: @gtm_now Podcast: The GTM Podcast (available on all major platforms)Sponsor: PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems. Before that, Hayden was Corporate Vice President at Microsoft, leading Global Business Applications (Microsoft Dynamics 365) for six years. Earlier in his career, he was an SVP at Salesforce and spent nearly a decade at IBM, ultimately serving as VP and Managing Director on Wall Street.Discussed in this Episode:What Satya Nadella taught Hayden about culture, clarity, and transformation at Microsoft.The exact playbook to move from SMB to enterprise—including partner enablement, segmentation, and incentive design.Why retention isn't just a CS metric—and how to build a sales team that cares about it.How to win in vertical SaaS, from breaking into financial services to owning the category.What it takes to close a $600M+ deal in the middle of a financial crisis.Highlights: 05:19 — How Satya Nadella sold his internal vision and rebuilt Microsoft’s culture from the ground up 13:13 — The partnership blueprint: how to scale with partners, not just transact with them 28:18 — Going deep in verticals: why Seismic dominated financial services while others avoided it 34:44 — How Hayden closed a $600M+ deal with Merrill Lynch after the 2008 crash 42:40 — Why retention should be part of your sales comp—and how to make it work 49:15 — The “Value Continuum”: a framework for aligning sales, services, and CS around business outcomesGuest Speaker Links (Hayden Stafford):LinkedIn: https://www.linkedin.com/in/haydenestafford/Seismic: https://seismic.com/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):WebsiteLinkedInTwitter / XYouTubeThe GTM Podcast (on all major directories)The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.Discussed in this Episode:What exactly is an AI agent—and how is it different from bots or automation?Why traditional SaaS pricing models (like per-seat) don’t work in the agent era.How enterprise teams are already deploying autonomous agents in production.The emerging architecture of multi-agent workflows.Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker).Highlights: 06:53 What makes an AI agent different from bots and automation—and why it matters now.15:33 How AI agents are changing the role of traditional software tools and UI.25:15 Why legacy SaaS pricing models don’t work for agents—and what comes next.31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.37:42 The most valuable skills in the AI era—from delegation to agent orchestration.51:42 Why agentic AI makes customer relationships and long-term value even more critical.Guest Speaker Links (Ray Smith):LinkedIn: https://www.linkedin.com/in/raycsmith/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube:    / @gtm_now  The GTM Podcast (on all major directories): The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics. The company is backed by Sequoia Capital, Tiger Global, and CMOs of companies such as Uber, Condé Nast and Salesforce. Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. Discussed in this Episode:AI-powered personalization is reshaping B2B sales and marketingAI-driven lead scoring improves quality and targets high-value prospectsAI anticipates and overcomes sales objections in real timeSales & marketing alignment: why it matters and how to achieve itThe risks of AI-driven outbound and how to avoid common pitfallsScaling 1:1 experiences efficiently with AIAI-powered buyer interactions and their impact on GTM strategiesHighlights: 03:27 – Why AI innovation is game-changing for founders building and scaling companies. 06:49 – How 1:1 sales personalization drives 14x higher conversion rates. 10:45 – AI-powered hyper-personalization is reshaping enterprise sales. 16:30 – The biggest AI mistakes in sales and marketing. 20:55 – Scaling white-glove experiences across all target accounts. 24:45 – Why CRM data is a mess and how AI finally fixes it. 28:14 – A masterclass in sales & marketing alignment. 31:20 – The real reason sales and marketing clash (and how to fix it). 42:10 – The most valuable AI use cases for B2B sales teams. 47:30 – How AI is changing B2B buyer behavior and what sellers must do.Guest Speaker Links (Jaleh Rezaei):LinkedIn: https://www.linkedin.com/in/jalehr/Mutiny: https://www.mutinyhq.com/The State of Sales & Marketing Alignment Report: https://www.mutinyhq.com/reportHost Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Find GTMnow (GTMfund’s Media Brand):WebsiteLinkedInTwitter/X[YouTube]( / @gtm_now)PodcastThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insight Partners roll-up of marketing technology software including Sailthru, Campaign Monitor, Delivra, Emma, Vuture and Liveclicker; Cassie assumed that role when Marigold acquired Sailthru, where she was Chief Revenue Officer.Prior to Sailthru, Cassie served as VP Marketing & Analytics at Gerson Lehrman Group ("GLG") and as VP Marketing & Growth for Savored (acquired by Groupon). Cassie's time in tech dates back to 2006, when she joined TheLadders.com as an early employee and managed marketing and analytics for the company's subscription business. She began her career as a tech and media analyst at Citigroup Global Corporate & Investment Bank.Discussed in this Episode:The turnaround story of Cassie’s time at Sailthru and overcoming scaling challenges.How to rebuild and regain customer trust after technical failures.The importance of leadership alignment and transparency during times of crisis.How to effectively use Net Promoter Score (NPS) and what it really tells you.The value and impact of Customer Advisory Boards (CABs) in driving customer-centric growth.Why executive compensation should align with key business metrics for better team alignment.Creative tactics like video mailers and regional user groups to engage customers and drive product adoption.Highlights: 07:53 What happens when commercial scale outgrows your technical scale.15:53 Driving alignment through northstar metrics and incentives.22:16 The best ways to measure customer trust.34:10 Tips on setting up a Customer Advisory Board (CAB).52:48 A fantastic multi-media mail campaign.Guest Speaker (Cassie Young):LinkedInPrimary VCHost (Scott Barker):LinkedInNewsletterFind GTMnow (GTMfund’s Media Brand):WebsiteLinkedInTwitter/X[YouTube]( / @gtm_now)PodcastSponsor: PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana and Calendly. As the cherry on top, Jessica also built and sold a successful frozen yogurt chain in San Francisco.Discussed in this Episode:Taking an entrepreneurial approach to ownership in an organizationThe difficulty of selling to both midmarket and enterprise customersCultivating a culture of creativity and approachabilityHow to hire your first marketerHighlights: 06:29 How Asana moved from product-led growth to sales-led growth18:00 Why refining your ICP is paramount for product-led growth33:37 Fostering a culture of experimentation40:23 Hiring your first marketer as a startup founderGuest Speaker Links (Jessica Gilmartin):LinkedIn: https://www.linkedin.com/in/jessicagilmartin/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor: PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully.Discussed in this Episode:Why you should be using "marketing sprints"Importance of operational excellence and agility in marketingThe role of marketing in preparing for a successful exitIs 'fire fast' the right approach for managing your teamsHighlights: 07:08 Secrets to picking winners09:30 Attaining operational excellence in startups15:43 Marketing's role in successful exits29:12 Transforming PIP programs for successful employees31:26 Challenging the 'fire fast' mentality35:20 The importance of team dynamics40:24 Navigating getting acquired successfully48:58 Tactics for modern marketingGuest Speaker Links (Katrina Wong):LinkedIn: https://www.linkedin.com/in/katrinawong11/New Relic Website: https://newrelic.com/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube:    / @gtm_now  Sponsor: PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. He began his career at Google and Bain & Company and holds an MBA from Stanford GSB.Discussed in this Episode:When to hire your first account executivesKey traits to look for in early sales hiresStructuring compensation for first sales repsShould you 'hire the buyer' to be your sales rep?Highlights: 05:03 When to hire your first sales reps.13:17 Characteristics of top early-stage sales reps.22:25 Designing a sales compensation plan.31:55 Hiring for grit, curiosity & determination.42:03 Fast-tracking your sales career.Guest Speaker LinksLinkedIn: https://www.linkedin.com/in/joedimento/Host Speaker Links (Scott Barker): LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand): Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube:    / @gtm_now  Sponsor: PursuitThe best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.Highlights: 08:12 Examples of messages that people would pay to receive17:30 How tech is transitioning to an AI-empowered future27:07 Using ChatGPT Deep Research to learn about customer segments35:05 Maximizing your sales team's efficiency with AI36:39 The importance of process over prompts39:38 Deep dive into prompt engineering50:00 Future of outbound salesGuest Speaker Links (Jordan Crawford):LinkedIn: https://www.linkedin.com/in/jordancrawford/Jordan's AI course: https://www.linkedin.com/posts/jordancrawford_the-299-agent-7-course-is-here-youll-learn-activity-7247669670940401665-xrjq/Blueprint: https://blueprintgtm.com/ ChatGPT conversation from the episode (on Gaiia): https://chatgpt.com/share/67a2551e-af74-8004-81b8-b415d473ca72Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor: SuperhumanWe recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.To claim this offer, go to www.superhuman.com/gtmnowThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. His last role was the CFO of Landing, where he oversaw the company’s Finance, Legal and People operations. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.  ​Discussed in this Episode:The rise of the operatorHow to communicate with CFOs and cross-functional teamsWhat matters most to every CEO and founderHow to recruit the top operatorsWhy funding no longer has the impact it once didHighlights:08:33 Building effective CFO-CRO relationships.18:13 The role of cross-functional communication.26:59 The commoditization of funding.32:53 The rise top operators and how to recruit them.38:33 The commoditization of technology in the age of AI.44:31 The power of community and in-person events.Guest Speaker Links (Casey Woo):LinkedIn: https://www.linkedin.com/in/caseywoo/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor: SuperhumanWe recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.To claim this offer, go to www.superhuman.com/gtmnowThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Prior to founding Qualified, Kraig founded GetFeedback which was successfully sold to SurveyMonkey. Kraig also led marketing as the CMO of Salesforce during very formative years of the company's history. Discussed in this Episode:The parallels between the disruption caused by SaaS and AIHow pricing strategies are changing for AI productsWhy SaaS companies need to earning their renewalsThe impact of AI SDRs on your pipelineHighlights:13:26 The importance of product marketing in the growth of Salesforce20:17 Exploring the innovator's dilemma25:59 The next generation of software & building for non-human users39:05 Obsessing over your customers is key to success46:44 Using the V2MOM framework to drive company alignment50:43 The adage of 'hire fast, fire fast' is bsGuest Speaker Links (Kraig Swensrud):LinkedIn: https://www.linkedin.com/in/kraigswensrud/V2MOM Framework: https://www.salesforce.com/blog/how-to-create-alignment-within-your-company/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Sponsor Offer:We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.To claim this offer, go to www.superhuman.com/gtmnowThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Discussed in this Episode:Why B2B marketers should embrace the CPG tactic of "concept testing."How to embrace segmentation by differentiating your solution.Loyalty as a necessary part of every customer journey.Why substance beats sizzle every time in sales and marketing.Leading a large, remote-first team.Highlights:06:07 - 3 lessons from B2C to that B2B marketing needs to learn.12:25 - What is concept testing and how can marketers use it in B2B.19:38 - Selling a massive transition to enterprise customers.35:14 - How DocuSign overcame major user experience challenges.39:50 - How HubSpot addressed issues with remote leadership.44:34 - The importance of in-person interaction.55:56 - The power in simplicity. Guest speaker links (Rob Giglio):LinkedIn: https://www.linkedin.com/in/robgiglio/Host speaker links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/X: https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Product GTMfund is Using: Superhuman"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

There's a ton of talk about what isn't working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he's seen in how the top go-to-market leaders are driving growth today. You'll hear from founders, sales leaders, and marketing leaders from G2, CrunchBase, GitHub, TestBox, Atrium, Intellimize and Kahua. You'll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.Discussed in this Episode:How to build the habits and fundamentals for sustainably generating pipeline.The importance of in-person interactions for the development of your team.Taking a customer-centric approach in your go-to-market strategy.Changing how you talk about your company to resonate better with the C-suite.Why intentionally aligning your teams is worth the effort.How to capitalize on the returns that building strong relationships provide.Highlights:(3:22) The first theme: Getting back to the go-to-market basics. (6:56) The second theme: The importance of in-person interactions.(10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy.(16:04) The fourth theme: Elevating the conversation to the C-level.(19:29) The fifth theme: Intentional alignment of your teams.(21:17) The sixth theme: Playing the long game.Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: https://gtmnow.com/tag/newsletter/Product GTMfund is Using: Superhuman"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company's reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.Discussed in this Episode:The differences between selling in APAC and North America marketsThe evolving role of partnerships and channels in software salesStrategies for effective annual revenue planningThe impact of AI on sales processes and team structuresThe future of SaaS pricing models and their implications for sales organizationsHighlights:(3:29) Differences between selling in APAC and North America.(9:10) The importance of understanding your ICP in partnerships.(15:07) Advice on avoiding job-hopping early in your career.(19:59) The impact of AI on sales team structures.(24:34) The potential of AI to level the playing field for SMBs.(30:10) Mistakes to avoid in annual revenue planning.(35:46) The shift from demo-centric selling to value-based conversations(41:38) Strategies for aligning sales and marketing teams.(31:55) One thing revenue leaders believe to be true that Fred thinks is bull$***.(43:28) One thing that is working for Fred/Aircall in go-to-market right now.Guest Speaker Links (Fred Viet):LinkedIn: https://www.linkedin.com/in/fredviet/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: https://gtmnow.com/tag/newsletter/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Product GTMfund is Using: Superhuman"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Each week, host Scott Barker asks guests two key questions, and this week, we're diving into their responses to: What is one widely held belief that revenue leaders have that you think is bull$** or no longer serving us?Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025.Discussed in this Episode:The problem with putting too much weight on volume over valueIs outbound actually deadShould you hire for specialized skills or domain expertiseHighlights:(3:47) The first theme: value matters more than volume.(4:10) The importance of prioritizing value, not volume.(6:29) The second theme: the future of outbound.(7:12) Why sellers need to generate demand.(10:38) The third theme: hiring based on past experience.(11:46) Why you shouldn't hire a sales leader for their playbook.(15:44) Dennis Lyandres on what experience to look for when hiring.Episodes Mentioned:https://gtmnow.com/gtm-99-mastering-customer-success-in-ai-new-age-jon-dick/https://gtmnow.com/scaling-to-100m-arr-with-creative-demand-gen-sam-blond/https://gtmnow.com/gtm-98-from-ic-to-cro-at-git-hub-building-high-performing-revenue-growth-engine-elizabeth-pemmerl/ https://gtmnow.com/gtm-121-listening-to-customers-without-obeying-crunchbase-neal-patel/ https://gtmnow.com/gtm-110-vertical-saas-secrets-unlocking-growth-prices-law-dennis-lyandres/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: https://gtmnow.com/tag/newsletter/Product GTMfund is Using: Superhuman "Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Guy holds a bachelor's degree in Mechanical and Aerospace Engineering from Princeton University and an MBA from Stanford University.Discussed in this Episode:Learnings from each major company in Guy's 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. Building 'opinionated products' and the importance of customer intimacyLessons learned from scaling Twitter's ad business from zero to $650 million in three years.The challenges and rewards of founding and growing a startup for nine years.Strategies for building relationships with PR outlets, reporters, and analysts.Highlights:(5:22) The power of customer intimacy in product development.(15:41) Scaling Twitter's ad business and managing hyper-growth.(26:54) The existential dread of being a startup founder.(37:56) Building relationships with PR outlets and reporters.(45:40) Debunking the myth of sacrificing personal life for startup success.(49:07) The effectiveness of small group events in go-to-market strategies.(31:55) One thing revenue leaders believe to be true that Guy thinks is bull$***(49:07) One thing that is working for Guy in go-to-market right now.Guest Speaker Links (Guy Yalif):LinkedIn: https://www.linkedin.com/in/gyalifHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/SalesHackerYouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Resource we Recommend:HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start?The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he's the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Discussed in this Episode:Martin's journey from selling flip-flops to leading a $500M exitThe challenges and lessons learned in scaling Levelset from $1M to $25M+ ARRInsights on building effective sales playbooks and team structuresThe importance of in-person customer interactions in today's digital worldDebunking myths about cold outreach and micromanagement in salesHighlights:(08:58) Building the first SaaS product and transitioning to recurring revenue.(14:58) The evolution of Levelset's sales motion and pricing strategy.(29:06) The importance of sales playbooks and codifying the sales process.(35:30) Optimal team structures for SMB sales organizations.(52:25) Why in-person sales environments are crucial for early-career development.(53:46) Debunking the myth that cold outreach is dead.(57:57) The effectiveness of in-person field events and road shows.(52:25) One thing revenue leaders believe to be true that Martin thinks is bull$***(57:57) One thing that is working for Martin in go-to-market right nowGuest Speaker Links (Martin Roth):LinkedIn: https://www.linkedin.com/in/martinrothsaas/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: https://gtmnow.com/tag/newsletter/Where to find GTMnow (GTMfund’s media brand):Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/SalesHackerYouTube: https://www.youtube.com/@GTM_nowThe GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/Resource we Recommend:HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start? The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode:The fallacy of "what got you here won't get you there" in revenue leadership.The current state of sales technology and its impact on buyer engagement.The vision for Operator and how it aims to revolutionize the sales process.The importance of personalization and relevance in sales outreach.Strategies for breaking through the noise and attracting buyers into conversations.Highlights:(1:35) Mark's journey from Outreach to founding Operator.(4:33) Challenging the notion of constantly changing leadership in growing companies.(10:00) The problem with current sales automation and AI strategies.(20:25) The concept of "the great ignore" in sales messaging.(24:11) How Operator aims to change the day-to-day activities of salespeople.(37:47) The importance of creativity, connection, and focus in sales.(45:48) One thing revenue leaders believe to be true that Mark thinks is bull$***.(47:48) One thing that is working for Mark in go-to-market right now.Guest Speaker Links (Mark Kosoglow)LinkedIn: https://www.linkedin.com/in/mkosoglow/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Product Recommendation: Apollo"The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo. Maybe you think you know Apollo, maybe you’ve taken a look at them in the past but I’ve looked under the hood recently and if your goal is to reduce and simplify your tech stack AND have best in breed data layered in with AI - they would be at the top of my list. There’s a reason Rippling and Stripe switched over.We worked with their team to create an interactive demo page. You can check it out at: https://www.apollo.io/gtmAlmost all I hear these days is “we need to figure out how to best leverage AI in our sales process” and “how can we consolidate/simplify our tech stack.” With Apollo I believe you can accomplish both."  - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company’s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results. Kim's extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. Her career reflects a strong commitment to driving customer impact and achieving business results.Discussed in this Episode:The importance of building a customer-first culture from day oneStrategies for aligning sales, marketing, and customer success teamsThe role of data in understanding and driving customer healthHow to implement an effective voice of the customer programThe misconception that customer success managers alone can solve churnThe impact of shared compensation goals on cross-functional collaborationHighlights:(1:56) Kim's journey through top tech companies and the power of networking.(5:39) The importance of customer experience from the first marketing touch.(8:38) Shifting focus from new logos to customer retention and expansion.(15:10) Implementing shared compensation goals across teams.(20:37) Building a voice of the customer program.(35:17) The role of partnerships in customer success.(40:37) Using data to understand what makes customers healthy.(45:58) One thing revenue leaders believe to be true that Kim thinks is bull$***.(47:58) One thing that is working for Kim in go-to-market right now.Guest Speaker Links (Kim Peretti):LinkedIn: https://www.linkedin.com/in/kim-peretti-2b719730/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: www.gtmnow.com/tag/newsletter/Product Recommendation: Apollo"The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo. Maybe you think you know Apollo, maybe you’ve taken a look at them in the past but I’ve looked under the hood recently and if your goal is to reduce and simplify your tech stack AND have best in breed data layered in with AI - they would be at the top of my list. There’s a reason Rippling and Stripe switched over.We worked with their team to create an interactive demo page. You can check it out at: https://www.apollo.io/gtmAlmost all I hear these days is “we need to figure out how to best leverage AI in our sales process” and “how can we consolidate/simplify our tech stack.” With Apollo I believe you can accomplish both."  - Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG. He has implemented best practices in Startup, Scale Up, Public, and Private Equity operating environments as well as driving many transformational initiatives. As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. Discussed in this Episode:The importance of cross-functional alignment in go-to-market strategiesBalancing strategic planning with day-to-day sales executionTactics for breaking down silos between marketing, sales, and customer successThe myth of work-life balance and finding personal equilibriumStrategies for incentivizing sales teams and driving desired behaviorsThe danger of seeking "silver bullet" solutions in sales leadershipHighlights:(2:49) Phil's journey from Coca-Cola delivery driver to sales leader. (9:41) Challenges in aligning different go-to-market functions. (14:12) Time-blocking strategies for sales leaders. (20:26) How TaskUs increased opportunity conversion 4x through better lead engagement. (24:20) Designing effective sales compensation plans.(32:33) The importance of focusing on micro-wins rather than silver bullets.(35:09) Phil's framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05) One thing revenue leaders believe to be true that Phil thinks is bull$***.(39:36) One thing that is working for Phil in go-to-market right now.Guest Speaker Links (Phil Hernandez):LinkedIn: https://www.linkedin.com/in/hernandezphillip/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Product Recommendation: Apollo"The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo. Maybe you think you know Apollo, maybe you’ve taken a look at them in the past but I’ve looked under the hood recently and if your goal is to reduce and simplify your tech stack AND have best in breed data layered in with AI - they would be at the top of my list. There’s a reason Rippling and Stripe switched over.We worked with their team to create an interactive demo page. You can check it out at: https://www.apollo.io/gtmAlmost all I hear these days is “we need to figure out how to best leverage AI in our sales process” and “how can we consolidate/simplify our tech stack” - with Apollo I believe you can accomplish both." -Scott BarkerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Nealesh Patel is the Chief Revenue Officer at Crunchbase, an AI-powered platform that helps over 80 million dealmakers discover and prioritize the right opportunities using best-in-class company data. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams. As the leader of Crunchbase's go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. Under his leadership, Crunchbase has more than 4X'd its unique users, increased its annual recurring revenue by over 75x, and secured partnerships with large brands like S&P, LinkedIn, Meta, Oracle, NASDAQ, Amazon, and Snowflake. Neal is also an active board member, advisor, and investor in several high-growth startups.Discussed in this Episode:The importance of listening to customers without blindly obeying their requestsHow Crunchbase adapted to the rise of ChatGPT and generative AIThe value of conducting ongoing customer tours to inform product development and strategyInsights on career growth and taking risks in professional developmentThe future of sales management in the age of AI and rev tech platformsHighlights:(03:45) The concept of "listening to customers without obeying"(09:12) Crunchbase's response to the release of ChatGPT(13:58) Developing predictive signals using Crunchbase's proprietary data(19:32) Career advice: The importance of curiosity and authenticity(22:15) Taking risks and daring to be "stupid" in your career(25:37) The ongoing need for human sales managers in the age of AI(30:42) Why traditional sales playbooks may become obsolete(34:21) Institutionalizing customer tours as a core business practice(37:55) One thing revenue leaders believe to be true that Neal thinks is bull$***(39:47) One thing that is working for Neal in go-to-market right nowGuest Speaker Links (Neal Patel):LinkedIn: https://www.linkedin.com/in/nealeshpatel/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Apollo. The revenue tech stack is messy right now. All the leaders that I’m talking to are reevaluating their stacks from the ground up. Do we really need ten different solutions? If you are one of those leaders, I would recommend that you take a look at Apollo. Maybe you think you know Apollo, maybe you’ve taken a look at them in the past but I’ve looked under the hood recently and if your goal is to reduce and simplify your tech stack AND have best in breed data layered in with AI - they would be at the top of our list. There’s a reason Rippling and Stripe switched over. We worked with their team to create an interactive demo page - you can check it out at: https://www.apollo.io/gtm The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. Pete also authored Founding Sales, a startup sales handbook, and established Modern Sales, the nation’s largest community for sales operations, leadership, and enablement. Modern Sales is an invite-only community with over 30,000 members from 10,000+ sales organizations focused on peer education in sales operations and management.Discussed in this Episode:The impact of zero interest rate policy on sales performance and buyer behaviorThe importance of accountability and performance management in salesThe role of AI in sales and potential risks of over-automationStrategies for effective sales management in the current economic climateThe value of "back to basics" approaches in sales, including pipeline generationHighlights:(5:59) Analyzing the drivers behind decreased sales performance in software companies.(11:03) The evolution of sales management roles and responsibilities.(17:58) The importance of accountability in sales management.(22:32) Potential risks of AI automation in sales skills development.(26:45) The need for rigorous performance management across all levels of sales.(34:35) Implementing "PG Tuesday" as an effective pipeline generation strategy.(31:55) One thing revenue leaders believe to be true that Peter thinks is bull$***.(34:26) One thing that is working for Peter in go-to-market right now.Guest Speaker Links (Peter Kazanjy):LinkedIn: https://www.linkedin.com/in/kazanjy/Host Speaker Links (Scott Barker):LinkedIn: https://www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Attention. Attention’s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that’s just the beginning. Attention’s generalized insights allow you to ask any question across all of your conversations - think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market.Discussed in this Episode:The power of AI simulations in providing experiential learning for sales reps.Designing products backwards from the go-to-market motion.Strategies for aligning product and sales teams to drive revenue growth.Rethinking ramp time: it's about at-bats, not arbitrary time periods.Shifting perspective from the sales funnel to the buyer's journey.The future of AI in sales training and enablement.Highlights:(02:24) Simulating human-to-human interactions with AI avatars.(07:44) Creating a fun, engaging environment for sales training.(13:26) Designing products from the go-to-market motion backwards.(19:32) Helping sales leaders win deals as a product leader.(27:08) Listening for pain points, not feature requests, from customers.(31:07) Completely changing the go-to-market motion at Proofpoint.(37:43) Aligning motivations between product and sales teams.(38:43) Rethinking the sales funnel as a buyer's journey.(41:50) Building customized simulations for qualified prospects.(34:55) One thing revenue leaders believe to be true that David thinks is bull$***.(41:50) One thing that is working for David in go-to-market right now.Guest Speaker Links (David Knight):LinkedIn: https://www.linkedin.com/in/davidrknight/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start? This free and ungated report has you covered. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach. Discussed in this Episode:Why PLG is becoming inevitable, especially with the rise of AI in softwareCreative ways companies can build out their PLG motionHow social proof and PLG are merging to influence buying decisionsAdvice for early-stage founders looking to set up a PLG motionThe realities of working in venture capital and how to break into the industryHighlights:(4:22) The evolution of PLG from an investment risk to a critical strategy.(9:10) Will the vast majority of software companies have a PLG motion in the future?(18:56) Using product data for marketing purposes.(21:17) Offering an affordable entry-level package to land and expand.(23:44) The increasing importance of social proof in PLG.(31:41) Advice for early-stage founders setting up a PLG motion.(37:43) Kyle's journey from consulting to VC and advice for breaking into venture.(44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$***(47:59) One thing that is working for Kyle in go-to-market right now.Guest Speaker Links (Kyle Poyar):LinkedIn: https://www.linkedin.com/in/kyle-poyar/Newsletter: https://www.growthunhinged.com/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Attention. Attention’s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that’s just the beginning. Attention’s generalized insights allow you to ask any question across all of your conversations - think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service industries including consulting, network & communications, software, e-commerce, and supply chain. Having worked in both Fortune 20 and High-Growth Startups, Cliff prefers the fast pace and the ability to deliver significant impact that comes with working in the startup space. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion. Discussed in this Episode:The power of community-led growth in driving customer acquisition and revenue.Lessons learned from growing and selling a bootstrapped services business.Navigating the challenges of rapid growth, including hiring and managing cash flow.The importance of RevOps and when to invest in a full-time RevOps hire.Predictions for the future of go-to-market, including the rise of micro-businesses and AI.Highlights:(15:43) Driving growth through community involvement and providing value.(22:58) Hiring challenges during rapid growth. (27:34) Identifying potential acquirers and navigating the acquisition process.(33:00) Lessons learned from the acquisition and what Cliff would do differently.(38:27) Predictions for the future of SaaS businesses and go-to-market.(42:16) One thing revenue leaders believe to be true that Cliff thinks is bull$***.(44:55) One thing that is working for Cliff in go-to-market right now.Guest Speaker Links (Cliff Simon):LinkedIn: https://www.linkedin.com/in/cliff-simonHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Attention. Attention’s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that’s just the beginning. Attention’s generalized insights allow you to ask any question across all of your conversations - think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.Discussed in this Episode:The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue.Why the old model of churning out SEO content is dead and how AI is disrupting the space.Eli's journey from getting rejected at top tech companies to becoming a thriving consultant.The power of deeply understanding your target user and building products for their needs.Actionable advice for making the transition from operator to successful consultant.Highlights:(4:14) Building SEO products tailored to the user intent, not just keywords.(8:19) How Zapier unlocked massive growth with a product-led SEO approach(17:15) Why AI content generation is not a silver bullet - it still requires a purposeful strategy.(22:54) Examples of Eli's product-led SEO wins at SurveyMonkey, Tinder, and Coinbase.(29:31) The biggest mistake people make with SEO is having a diminished understanding of what it can accomplish.(41:28) Eli's best consulting gigs came from job interviews where he got rejected.(44:33) To succeed as a consultant, develop a niche specialty and have customer success stories.(52:23) One thing revenue leaders believe to be true that Eli thinks is bull$***.(54:49) One thing that is working for Eli in go-to-market right now.Guest Speaker Links (Eli Schwartz):LinkedIn: https://www.linkedin.com/in/schwartze/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start? This free and ungated report has you covered. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite - starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and IPO under her tenure.Discussed in this Episode:Allison's non-traditional journey from customer success to CRO.The importance of building a strong post-sales function early on.Balancing product-led growth with an enterprise sales motion.The qualities that make an effective modern CRO.Leveraging customer stories as a powerful growth lever.Lessons learned from LiveRamp's explosive growth and acquisition by Acxiom.Highlights:(2:13) Choosing companies based on people and gut instinct.(7:40) The transition from purely product-led growth to supporting an enterprise sales motion.(11:52) The risk of neglecting your core customers during growth.(16:31) Operationalizing the transition from self-service to enterprise.(23:55) Lessons learned from LiveRamp's acquisition by Acxiom.(28:14) Overcoming the desire to be liked as a leader.(35:25) Beyoncé's "Sasha Fierce" persona as a leadership tool.(39:16) The role and skills required of a modern CRO.(45:18) The importance of separating new logo sales from account management.(48:29) The power of word-of-mouth and focusing on customer outcomes.Guest Speaker Links (Allison Metcalfe):LinkedIn: https://www.linkedin.com/in/allisonmetcalfe/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start? This free and ungated report has you covered. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.Discussed in this Episode:Building demand and an audience before creating a product, rather than the traditional approach of building a product first. The power of a founder's personal brand and thought leadership to drive growth, especially in the early stages.The shifting landscape of B2B marketing and sales, and why every SaaS founder will need to build an audience via organic social media to succeed.Persevering through major challenges and low points as a founder, and how these moments can lead to breakthroughs.Highlights:(1:09) The experience of people feeling like they know you from your content.(2:27) Shifting from searching for demand to building demand, then building a product to match.(5:25) Why LinkedIn content creation is an efficient growth engine for startups.(13:29) Factors that led to Adam's LinkedIn content resonating and driving massive growth.(20:56) Swapping value with other founders by cross-pollinating audiences.(22:25) Feeling like content creation is work, not play, and how to build the habit.(30:33) The story of Adam's entire codebase being deleted right before an acquisition.(32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity.(53:36) One thing revenue leaders believe to be true that Adam thinks is bull$***.(56:17) One thing that is working for Adam in go-to-market right now.Guest Speaker Links (Adam Robinson):LinkedIn: https://www.linkedin.com/in/retentionadamHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.Vanta. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Experience Questionnaire Automation with a self-guided product tour, no sign-up required, at vanta.com/gtmnow.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode:The current state of sales and marketing tech, with too much automation leading to spam and prospects tuning out messages.The Great Ignore, the place we have reached where buyers are ignoring 90% of sales activity.How basic contact and account data has become commoditized and no longer provides a competitive advantage. The launch of Operator, its manifesto and mission.The founding story and team behind Operator, including Mark and Max's history of working together.Operator's unique approach to using AI for finding interesting insights to enable relevant, targeted outreach.Incubating a company within GTMfund.Highlights:(4:00) Mark's background at Outreach and the early days of sales automation.(6:41) The problem with relying solely on basic contact and account data for outreach.(8:41) How Operator uses AI to find unique insights for personalizing outreach(14:01) The vision for Operator: going from 20 sales touches to book a meeting back down to 2. (27:58) The founding story of Operator and how the team came together.(32:47) Comparing Operator's approach to other sales tech tools and their shortcomings.(38:00) The dangers of AI-powered spam and the need for more targeted, relevant outreach.Guest Speaker Links (Mark Kosoglow):LinkedIn: https://www.linkedin.com/in/mkosoglow/Host Speaker Links (Max Altschuler):LinkedIn: www.linkedin.com/in/maxaltschuler/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Attention. Attention’s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that’s just the beginning. Attention’s generalized insights allow you to ask any question across all of your conversations - think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.Discussed in this Episode:The current state of MarTech and RevTech, and why we're headed for a "great contraction" after years of expansion.The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality.Advice for founders and leaders on being selective with tools, focusing on a few things done well, and the importance of treating people with respect.Austin's journey building Clarify and his perspectives on brand, culture, and community.Highlights:(5:46) Why the MarTech and RevTech space is a "mess" right now.(13:05) Fundamental building blocks for an effective GTM tech stack.(21:15) The problem with how most companies are assembling their RevTech stack today.(36:45) The future of CRMs as systems of action, not just systems of record.(44:48) The most impactful lesson from Austin's career on how to treat people when they leave your company.(52:25) One thing revenue leaders believe to be true that Austin thinks is bull$***.(59:18) One thing that is working for Austin in go-to-market right now.Guest Speaker Links (Austin Hay):LinkedIn: https://www.linkedin.com/in/austinahay/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.Brought to you by Vanta. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Experience Questionnaire Automation with a self-guided product tour, no sign-up required, at vanta.com/gtmnow.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Leandra Fishman is the Chief Revenue Officer at Apollo.io, a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. Previously, as the SVP of Sales and Success for SendGrid, she led the company through a successful IPO and helped double its market cap in its first year as a public company. As an executive consultant, she has executed projects ranging from developing sales and marketing strategies for startups to creating business plans and serving in an advisory role for venture capitalist firms and board members. Discussed in this Episode:Apollo's product-led growth (PLG) model and how it enables a great customer experience.Balancing self-serve and sales-assisted motions to drive growth across segments.The role of AI in enhancing sales productivity rather than replacing salespeople.Advice for salespeople on redefining success and being kind to yourself.Leandra's unconventional journey to becoming a CRO and lessons learned along the way.Highlights:(10:25) The power of Apollo's PLG model in driving growth.(13:13) Balancing self-serve and sales-assisted motions.(18:01) How larger deals can come through with minimal sales interaction in a PLG model.(23:47) The future of AI in sales as an enhancement rather than replacement.(29:46) Leandra's journey from starting in sales to becoming a CRO.(44:15) One thing revenue leaders believe to be true that Leandra thinks is bull$***.(49:30) One thing that is working for Leandra in go-to-market right now.Guest Speaker Links (Leandra Fishman):LinkedIn: www.linkedin.com/in/leandra-fishman/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dennis Lyandres is currently an Advisor at Iconiq. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. Before joining Procore, he held various sales and sales management roles at Cloudera and Pentaho. Discussed in this Episode:Applying the concept of Price's Law to identify and maximize the impact of top talent in an organization.Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product.The importance of hiring for potential and experience with scale over domain expertise.Personal growth lessons on reframing your relationship with drive and ambition.Highlights:(13:23) Applying Price's Law to identify and maximize top talent.(18:13) Overcoming HR pushback on programs for top performers.(28:35) Rallying the whole organization around key customer accounts.(32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product.(55:15) One thing revenue leaders believe to be true that Dennis thinks is bull$***.Guest Speaker Links & Referenced Resource (Dennis Lyandres):LinkedIn: https://www.linkedin.com/in/dlyandresICONIQ Report: Sales Leadership, A Hiring Blueprint Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Sponsors:Brought to you by Upland Altify. A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth - learn more.Brought to you by Vanta. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Visit vanta.com/gtmnow to learn more.Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Ghermezian co-founded Braze (BRZE) and led the company as it’s founding CEO, pioneering a new category. He is also the Founder and General Partner at m]x[v Capital, and Co-Founder and CEO of Gynger and Tildei, two companies that he incubated through the venture firm. He is a serial entrepreneur and successful investor with 20+ years of experience in founding, building, and investing in early-stage SaaS startups. Discussed in this Episode:Learnings from growing Braze .The behind the scenes on incubating two companies. How to identify and hire problem solvers who can execute independently.The value of delegating effectively to scale and empower your team.Navigating the challenges of raising funding and finding product-market fit.Building a strong internal BDR team versus outsourcing sales efforts.The role of conviction and intuition in entrepreneurship and investing.Highlights:(7:10) The domino effect of luck, timing, and key decisions in Braze's success.(21:55) Mark reflects on the humbling experience of taking Braze public and the role of his team.(28:30) Advice for founders on structuring their cap table and choosing the right investors.(36:41) Raising Gynger's Series A and how it differed from Braze's early fundraising.(45:09) A pivotal moment in Mark's leadership journey and learning to delegate effectively.(49:04) One thing revenue leaders believe to be true that Mark thinks is bull$***.(51:44) One thing that is working for Mark in go-to-market right now.Guest Speaker Links (Mark Ghermezian):LinkedIn: www.linkedin.com/in/markgher/m]x[v Capital: www.mxv.vc/Gynger: www.gynger.io/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Apollo. Ever wonder what automating your entire outbound workflow could do for your revenue team? Apollo.io brings this to life by centralizing your entire go-to-market execution in one platform. Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

As Upland's Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board. Matt started his career as a Certified Public Accountant for Price Waterhouse and Kraft Foods.Discussed in this Episode:The importance of avoiding blind spots in the sales process and aligning the sales process with the customer's business pains and processes.Lessons learned from closing a multi-million dollar deal early in his career, including the value of attention to detail and building strong customer relationships.The benefits of focusing sales teams on specific sales motions, such as new logo acquisition or account expansion.Highlights:(14:10) Challenging the belief that 3-5X pipeline coverage is the answer to sales problems.(18:44) The story of driving to a customer's child's soccer game to close a multi-million dollar deal.(26:01) The biggest surprise when transitioning from an individual contributor to a leader.(41:06) The importance of aligning sales teams to the right motions.(44:16) One thing revenue leaders believe to be true that Matt thinks is bull$***.(45:23) One thing that is working for Matt in go-to-market right now.Guest Speaker (Matt Breslin):LinkedIn: https://www.linkedin.com/in/matt-breslin-09a4354/Sponsors:Brought to you by Apollo. Ever wonder what automating your entire outbound workflow could do for your revenue team? Apollo.io brings this to life by centralizing your entire go-to-market execution in one platform. Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. Brought to you by Vanta. Your deal is almost closed, and all that’s left is the security review. But when it comes to those lengthy security questionnaires, the endless back and forths can often cause deals to stall out, leaving your deal at risk and dollars on the table. With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Register for an upcoming webinar with live Q&A here. Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable's success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company's remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition. Her leadership also left an indelible mark on Qumulo, a data storage startup, and Artefact, with its spinoff—10,000ft—acquired by Smartsheet in 2019. Gil Miner’s 20+ years of marketing experience span prominent names like American Express, Digitas, and Weber Shandwick. Discussed in this Episode:Leveraging AI and ChatGPT for creative, high-volume ad testing and optimization.The importance of post-sale marketing and customer lifecycle management.Applying B2C marketing strategies to enhance B2B customer engagement and retention.Emerging B2B marketing trends, including SMS as a core communication channel.Building authentic influence through community, word-of-mouth, and organic channels.The declining relevance of traditional PR and analyst relations in the face of digital influence.Highlights:(13:45) Using ChatGPT to generate and test 300+ ads, breaking demo request records.(20:25) The untapped potential of post-sale marketing and customer lifecycle in B2B.(25:30) SMS predicted to become a key B2B engagement channel.(29:56) Iterable's marketing team now has a dedicated expansion pipeline goal.(33:39) One thing revenue leaders believe to be true that Adriana thinks is bull$***.(36:47) One thing that is working for Adriana in go-to-market right now.Guest Speaker Links (Adriana Gil Miner):LinkedIn: https://www.linkedin.com/in/agilminer/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Sponsors:Brought to you by Apollo. Ever wonder what automating your entire outbound workflow could do for your revenue team? Apollo.io brings this to life by centralizing your entire go-to-market execution in one platform. Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. Whether you want advice, have one hard to fill role or a team buildout, we can't recommend IPS enough. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode:The key differences between product-led growth (PLG) and product-led sales (PLS).When and why companies should consider transitioning from PLG to PLS.The challenges of combining distinct sales teams during an acquisition.How to effectively enable sales reps during a product expansion.The importance of understanding your ideal customer profile (ICP) for successful PLS.Strategies for moving upmarket, such as implementing paid pilots.Creating career paths and incentives for sales reps in different segments.Highlights:(9:50) Andrew's definition of product-led growth and how it differs from product-led sales.(12:16) The triggers for considering a transition from a PLG to a PLS approach.(25:00) The challenges faced when combining SendGrid and Twilio's sales teams post-acquisition.(32:49) How Twilio's unique "estimated ARR" commission structure impacted sales behavior.(35:55) Using SendGrid as a "trojan horse" to expand Twilio's presence in customer accounts.(42:00) One thing revenue leaders believe to be true that Andrew thinks is bull$***(47:09) One thing that is working for Andrew in go-to-market right now.Guest Speaker Links (Andrew Johnston):LinkedIn: https://www.linkedin.com/in/andrewfoxjohnston/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Apollo. Ever wonder what automating your entire outbound workflow could do for your revenue team? Apollo.io brings this to life by centralizing your entire go-to-market execution in one platform. Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks. Brought to you by IPS. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. Whether you want advice, have one hard to fill role or a team buildout, we can't recommend IPS enough. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sam Blond is the former Chief Revenue Officer at Brex, where he scaled revenue from $1M to hundreds of millions in ARR. Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. After his operating roles, Sam joined Founders Fund as an investing partner before leaving to co-found a new startup.Discussed in this Episode:Why investing early in sales ops and rev ops is critical for scaling revenue.How to generate demand through creative campaigns and a "concentric circles" approach.The risks of scaling sales teams too quickly based on flawed hiring models.What VCs look for in a compelling founder pitch, beyond just business metrics.Why focusing on generating pipeline is often better than optimizing conversions.How to leverage customer marketing and "raving fans" as an early acquisition channel.Highlights:[5:00] – Sam's incredible track record scaling Brex and Zenefits from $1M to $100M+ ARR.[13:58] – Outlining the most creative and successful demand gen campaigns run at Brex.[20:17] – The importance of sustaining a culture of creativity in marketing as you scale.[33:35] – Mistakes made at Zenefits: investing in rev ops too late, deprioritizing customer experience, hiring too fast.[43:45] – What VCs look for in founders when metrics alone aren't enough to get the deal done.[52:15] – One thing revenue leaders believe to be true that Sam thinks is bull$***[60:21] – One thing that is working for Sam in go-to-market right now.Guest Speaker Links (Sam Blond):LinkedIn: https://www.linkedin.com/in/sam-blond-791026b/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Flex. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Ralph Barsi is the VP of Sales at Kahua, a leading construction management platform. Prior to Kahua, Ralph held executive roles at Tray.io and ServiceNow. While at ServiceNow, he built and led a team of 230 people across the globe, during thecompany’s growth from from $1 billion to over $4 billion in revenue. Prior to ServiceNow, Ralph was the VP of Field Operations at Achievers (acquired by Blackhawk Network) and the Manager of Sales Development at InsideView (acquired by DemandBase). Ralph serves as an advisor to go-to-market leaders at Aircover, Scale Venture Partners, TopHap, and others. He is also a growth stage investor with the GTMfund. Barsi dedicates much of his time serving others. In addition to his work at Kahua, Ralphmentors and advises a host of SaaS leaders and leadership programs.Discussed in this Episode:The importance of implementing systems and processes in sales and life.How frameworks like SCQA (Situation, Challenge, Question, Answer) and PAR (Problem, Action, Result) can improve communication.Strategies for delivering difficult messages, such as during a reorganization or reduction in force.The value of staying in touch with former colleagues and playing the long game in relationships.Tactics for maintaining a robust contact database and regularly checking in with people.How to motivate and guide reps who are facing a challenging selling environment.The significance of chronicling your work and keeping a record of your achievements.Highlights:(8:28) Introduction of the quote "Every system is perfectly designed to get the results it gets" by Edwards Deming.(14:33) Discussion on using frameworks to communicate effectively with a large or small audience.(24:27) Ralph's journey from Compliance360 to Kahua and the importance of maintaining long-term relationships.(31:55) The system Ralph uses to stay in touch with his extensive network of contacts.(35:41) Strategies for shifting focus and moving forward when facing challenges or setbacks.(41:45) One thing revenue leaders believe to be true that Ralph thinks is bull$***(48:15) One thing that is working for Ralph in go-to-market right now.Guest Speaker Links (Ralph Barsi):LinkedIn: https://www.linkedin.com/in/ralphbarsiHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance, hit shelves in June. Annelise holds an MBA from Columbia Business School and a BA in Economics from The College of William and Mary.Discussed in this Episode:The impact of cryptocurrency market fluctuations on the adoption of blockchain technology.How digital assets and blockchain are upgrading finance and why it matters for businesses.The changing demographics and demands of Millennial and Gen Z investors.The potential for blockchain to revolutionize the future of work and compensation.Advice for transitioning from traditional finance or software to a career in Web3.The importance of community building and learning from others in the blockchain space.Highlights:[3:47] – Annelise explains the relationship between blockchain technology and cryptocurrencies.[11:10] – The archaic nature of traditional finance and the need for modernization.[18:01] – How companies can generate revenue and find opportunities in the Web3 space.[26:02] – The main themes of her book "From Hoodies to Suits." [31:49] – The potential for blockchain to democratize access to venture investing.[41:49] – How millennials invest differently and the future of fractionalized investments. [44:11] – Blockchain's ability to trace data and enable real-time performance-based compensation. [51:17] – One thing revenue leaders believe to be true that Annelise thinks is bull$***[52:27] – One thing that is working for Annelise in go-to-market right now.Guest Speaker Links (Annelise Osborne):LinkedIn: https://www.linkedin.com/in/annelise-osborne-7611176/Book: From Hoodies to Suits: Innovating Digital Assets in Traditional FinanceHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup. Directly before CHEQ, David was in a leadership capacity at Hitachi Vantara, in the deep-enterprise Big Data / AI space. Prior to that he's built teams at Foursquare, Yext, Angi and Splash. Discussed in this Episode:The importance of trust in building effective go-to-market strategies.Navigating the transition from startups to large enterprises in sales roles.Strategies for hiring and developing sales talent with non-traditional backgrounds.The value of long-term relationships and "compound interest" in professional growth.Balancing internal and external relationships in large organizations.The resurgence of old-school, in-person tactics in modern sales approaches.Addressing challenges of invalid traffic and bots in digital marketing.Highlights:[13:35] – Insights on managing generational differences and career development in sales teams.[22:05] – David's experience transitioning from startups to a $90 billion organization.[25:50] – The story of a successful SDR who rapidly progressed to closing multi-million dollar deals.[37:49] – One thing revenue leaders believe to be true that David thinks is bull$***[40:04] – One thing that is working for David in go-to-market right nowGuest Speaker Links (David Greenberger):LinkedIn: https://www.linkedin.com/in/davidgreenberger/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Flex. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.Brought to you by Orum. Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns.Discussed in this Episode:The current state of the financing environment for startups.Venture debt: what it is, how it works, and why it exists.Advantages of venture debt for founders and when to consider it.The importance of building long-term relationships in the venture capital world.Nick's unconventional path into venture capital and lessons learned.The value of getting "closer to the sun" when pursuing a career in VC.Common misconceptions about the founder-investor relationship.Highlights: [12:26] – The current financing environment for startups. [24:45] – Nick explains venture debt and its benefits for founders. [39:30] – Nick shares his journey from credit derivatives to venture capital.[47:22] – The importance of getting "closer to the sun" in pursuing a VC career.[51:30] – Advice for founders approaching their first fundraise. [59:41] – One thing revenue leaders believe to be true that Nick thinks is bull$***[1:04:01] – One thing that is working for Nick in go-to-market right now.Guest Speaker Links (Nick Dolik):LinkedIn: https://www.linkedin.com/in/ndolik/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Flex. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.Brought to you by Orum. Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode:The evolution of GTMfund's media strategy to multi-channel brand.Insights on building a profitable media company within a venture capital firm.Key metrics and growth strategies for the GTMnow brand and assets.Lessons learned from acquiring and rebranding a media property.The power of community-driven content and in-person events.Highlights:2:45 - Reflecting on the podcast's journey.6:05 - Importance of in-person events.14:04 - Reacquiring Sales Hacker and rebranding it as GTMnow.16:15 - Content and metrics behind the media brand.23:48 - Failed experiments and learning experiences.28:34 - Leveraging ecosystem for distribution.34:01 - Importance of in-person feedback.36:39 - Content creation process and tools behind the media brand. 46:09 - Which episodes were the 10 podcast episodes!Guest Speaker Links (Sophie Buonassisi):LinkedIn: www.linkedin.com/in/sophiebuonassisi/GTMnow Website: www.gtmnow.com/ Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Flex. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.Brought to you by Orum. Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School.Discussed in this Episode:The rising importance of customer success in the age of AI and efficiency.Balancing proactive and reactive strategies to serve 200,000+ customers.The evolution of content marketing from "clicks to conversations".Choosing people over product and finding passion in your work.The power of generalists and the pitfalls of over-specialization in CS.Go-to-market tactics that are working for HubSpot, from chatbots to intent data.Highlights:3:22 - John's experience with improv comedy and how it applies to business.9:45 - Is an MBA still relevant for today's fast-changing market?13:44 - The new age of customer success and rising importance of AI.18:49 - Balancing proactive and reactive strategies to serve 200,000+ HubSpot customers.24:25 - The shift from "clicks to conversations" in content marketing.34:29 - The power of working with people you like and Jon's HBS reunion story.42:09 - Structuring customer success teams for series B companies.48:15 - One thing revenue leaders believe to be true that Jon thinks is bull$***: obsessing over lead volume instead of lead value.50:49 - One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions.Guest Speaker Links (Jon Dick):LinkedIn: https://www.linkedin.com/in/jondick/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.Brought to you by Orum. Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company's go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.Discussed in this Episode:The journey from individual contributor to CRO and the lessons learned along the way.The impact of AI on GitHub's business and the future of software development.Strategies for pricing new products and cross-selling within an existing customer base.Insights on hiring, retention, and the power of promoting from within.Highlights:(9:13) Transitioning from IC to sales leadership and driving a forecast cadence.(18:20) Navigating the acquisition of Semmle and lessons learned in M&A.(25:58) Advice for startups on pricing strategy and identifying core buyer personas.(30:58) The future of AI in business and the emergence of the Chief AI Officer role.(42:08) One thing revenue leaders believe to be true that Elizabeth thinks is bull$***.(44:07) One thing that is working for Elizabeth in go-to-market right now.Guest Speaker Links (Elizabeth Pemmerl):LinkedIn: https://www.linkedin.com/in/elizabeth-pemmerl-9172485/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.Brought to you by Orum. Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. Robert started his career at Charles Schwab but joined Stack Overflow ($1.8B exit), then Tempo Automation ($900M IPO) and is now part of the founding team and VP of Revenue at Lambda ($1.5B valuation). Robert is an advisor to several top-tier VC firms and some of the most high-profile AI startups in Silicon Valley.Discussed in this Episode:The importance of deeply understanding your industry and product when selling AI.How to train your sales team to sell to highly technical buyers and decision-makers.Applying the concept of neural networks to enterprise sales processes.Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR.The role of empathy, curiosity, and genuine care in successful sales and partnerships.Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence.Highlights:(10:27) Robert's background and early involvement in AI startups.(15:09) Convincing technical founders to value go-to-market expertise.(19:06) Applying the concept of neural networks to enterprise sales.(25:25) The importance of comprehension and curiosity in sales hiring.(27:55) Delivering a crucial hardware project for SpaceX.(33:37) The role of genuine care in building trust with customers.(39:56) Balancing product training and sales process training.(44:39) One thing revenue leaders believe to be true that Robert thinks is bull$***.(49:02) The benefits of full-stack account executives in early-stage startups.(53:27) One thing that is working for Robert in go-to-market right now.Guest Speaker Links (Robert Brooks):LinkedIn: https://www.linkedin.com/in/boborado/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase whereshe is responsible for differentiating the go to market platform, increasing brandpresence, and accelerating acquisition and conversion of potential customers.Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO atHYCU, a series B, venture capital-backed data protection SaaS company. She nowcontinues at HYCU as an Advisor. Before HYCU, Kelly served as the Chief MarketingOfficer for the Digital Markets division of Gartner where she managed a portfolio ofbrands - Capterra, GetApp, and Software Advice - to grow awareness and demand inthe market. In this role, Kelly and her marketing team drove 100% of the revenueacquisition for the $300M+ organization. Prior to Gartner, Kelly led at Rackspace and AMD. She holds an MBA from Harvard Business School and a Bachelor of Science inIndustrial Engineering from Texas A&M University. Kelly serves on the board ofEmpowering Women as Leaders Austin, and she has spoken at various leadershipconferences. She is the author of the book Rising: How to Thrive as aCorporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.Discussed in this Episode:The three pillars of a modern go-to-market strategy that every revenue leader should know.How to create alignment and shared metrics between sales and marketing teams.Establishing a cohesive customer journey from initial interest to closed-won and beyond.Lessons learned from driving 100% of revenue acquisition at a $300M Gartner division.Insights on brand building, customer-centric marketing, and the power of organic search.Highlights:03:50 - How Kelly's marketing team drove 100% of revenue at a $300M Gartner division.13:20 - The three pillars of a modern go-to-market strategy.18:41 - Pillar 1: How to make sales love you as a marketer.30:15 - Pillar 2: Creating shared metrics for sales and marketing alignment.40:30 - Pillar 3: Establishing one cohesive customer journey.45:13 - Differences and similarities between B2C and B2B marketing.50:46 - One thing revenue leaders believe to be true that Kelly thinks is bull$***.54:32 - One thing that is working for Kelly in go-to-market right now.Guest Speaker Links (Kelly Hopping):LinkedIn: https://www.linkedin.com/in/kellyhopping/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.Discussed in this Episode:The benefits and challenges of going to market in a single platform ecosystem like HubSpotHow to gain traction and build relationships with key stakeholders in a crowded partner ecosystemStrategies for leveraging content marketing to punch above your weight as a startupThe power of focus and persistence in achieving outsized results with limited resourcesLessons learned from navigating a high-stakes fundraising process amid market uncertaintyThe future of the HubSpot ecosystem and where the biggest opportunities lie for emerging playersHighlights:08:46 - Benefits and challenges of going to market in a single platform ecosystem.12:01 - Strategies for gaining traction and building relationships in the HubSpot ecosystem.16:32 - The role of agencies and solutions partners in Arrows' go-to-market approach.21:09 - Leveraging content marketing to punch above your weight as a startup.25:43 - The power of focus and persistence in achieving outsized results.29:27 - One thing revenue leaders believe to be true that Daniel thinks is bull$***.41:18 - One thing that is working for Daniel in go-to-market right now.43:51 - The future of the HubSpot ecosystem and emerging opportunities.Referenced:The Happy Customer Festival on June 4, 2024. Guest Speaker Links (Daniel Zarick):LinkedIn: https://www.linkedin.com/in/danielzarickHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Holly also worked at Gucci, Deloitte Consulting. Kearny and the UN. In her spare time, Holly runs Ceiling Breakers, a group coaching program for underrepresented leaders. Holly lives in San Francisco and speaks Italian and Chinese fluently.Discussed in this Episode:Strategies for AI startups to differentiate, drive retention, and optimize pricingThe importance of strong branding and concrete use cases for AI market penetrationEvolving customer success models to maximize value in AI deploymentsTransitioning from sales-led to product-led growth and key considerationsThe rising role of influencer marketing in B2B and how to leverage it effectivelyHighlights:11:55 - Top 3 challenges facing AI startups today14:33 - Differentiating in a crowded AI market18:43 - Painting a concrete picture of AI use cases21:42 - The importance of getting hyper-specific with AI applications24:58 - Best practices for targeting personas and use cases27:58 - Tackling the challenge of retention in AI startups31:40 - Transitioning from B2C to B2B for better margins and retention33:44 - The evolving role of customer success in AI companies36:30 - Pricing strategies for AI: usage-based vs. seat-based38:11 - Making pricing tangible by tying tokens to outcomes43:54 - One thing revenue leaders believe to be true that Holly thinks is bull$***.46:33 - One thing that is working for Holly in go-to-market right now.Guest Speaker Links (Holly Chen):LinkedIn: https://www.linkedin.com/in/holly/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Description:Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). Noah currently resides in the Bay Area with his wife, three kids and 3 dogs, and spends as much time as he can in the mountains - fishing, hiking and skiing.Discussed in this Episode:The emergence of the "generalist specialist" as a critical skill set in techFostering a culture of experimentation and ownership across the orgMust-have metrics for a CEO dashboard that provides true business insightsBalancing the pursuit of perfection vs speed in a high-growth environmentApplying an investment banker's lens to GTM strategy and operationsTactics for rapidly ramping in a new leadership role at an established companyBuilding strategic alignment and efficient communication across departmentsHighlights:7:32 - Setting yourself up for success in a new executive role.12:10 - Navigating the current economic challenges facing tech companies.17:21 - The concept of a "generalist specialist" and how to empower teams to think that way.28:02 - Noah's experience working in investment banking and the lessons he learned.35:14 - How Noah keeps his teams honest when looking at data, even when it doesn't tell the desired story.44:16 - Must-haves in a CEO/executive roll-up dashboard.50:27 - One thing revenue leaders believe to be true that Noah Marks thinks is bull$***.52:13 - One thing that is working for Noah Marks in go-to-market right now.Guest Speaker Links (Noah Marks):LinkedIn: https://www.linkedin.com/in/noahmarks/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Description:Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales. Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. He’s been recognized as one of the Industry's top "40 under 40" by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business.Discussed in this Episode:Strategies for earning the right to sell to enterprise customersHow to align product, marketing and sales to deliver customer outcomesThe importance of focus and ruthless prioritization in scaling a businessTactics for engaging C-level executives to cut through the noiseLessons learned from losing big deals and how to increase win ratesWhy being effective matters more than just being efficient in revenue orgsHow to develop business acumen in BDRs and SDRs to set them up for successHighlights:4:15 - Eric's lengthy tenures at CareerBuilder and Upwork.6:31 - Upwork's challenge of the status quo in hiring contract talent.9:40 - How Eric chooses the right companies to work for.14:09 - Challenges Upwork faced in breaking into the enterprise.17:53 - An enterprise strategy is a company strategy, not just a sales strategy.22:37 - How Eric coaches reps when pursuing sexy logos the company may not be ready for.25:48 - Deep diving into a $13M enterprise deal at CareerBuilder that led to $100M more.31:55 - Leadership lessons from managing a 400+ person team.34:33 - Aligning multiple go-to-market motions across market segments.37:00 - Listener question: Advice for improving enterprise win rates.41:28 - One thing revenue leaders believe to be true that Eric thinks is bull$***.46:18 - One thing that is working for Eric in go-to-market right now.Guest Speaker Links (Eric Gilpin):LinkedIn: https://www.linkedin.com/in/ericgilpin/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insightThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue.Discussed in this Episode:The evolution of customer intelligence from intent data to signal-based selling.Why a modern go-to-market approach requires moving beyond legacy CRM systems.How Common Room unifies siloed data to enable a 360-degree view of the customer.Lessons learned from scaling innovative products and go-to-market motions at AWS.Strategies for recruiting exceptional talent and building a customer-centric culture.The power of cold outreach and persistence in finding the right co-founders.Tactics for capturing untapped revenue by leveraging existing customer signals.Highlights:4:36 - Linda's background and the story behind founding Common Room.7:09 - The evolution of data collection and actionability in RevTech.11:07 - Differences between intent data and signal-based selling.14:38 - Is Salesforce's legacy architecture holding back the next evolution of RevTech?21:12 - Linda's strategy for recruiting and retaining exceptional talent at Common Room.24:25 - Transitioning from VC to operator: Linda's journey and lessons learned.32:49 - Challenges faced and insights gained during Linda's time at AWS.38:23 - The lightbulb moment that led Linda to found Common Room.42:47 - Advice for solo founders on finding the right co-founders.50:00 - One thing revenue leaders believe to be true that Linda thinks is bull$***.52:41 - One thing that is working for Linda in go-to-market right now.Guest Speaker Links (Linda Lian):LinkedIn: https://www.linkedin.com/in/lindamlianHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Before his tenure at TestBox, James co-founded the PreSales Collective with Yuji Higashi. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021. James also has a rich history in solution-oriented leadership roles at prominent companies including Salesforce and Showpad.Discussed in this Episode:The power of presales in driving revenue growth and customer successStrategies for scaling a community-based business from zero to millionsThe future of B2B software demos and how TestBox is leading the chargeLessons learned from a successful startup exit in just 18 monthsInsights on go-to-market strategy, product-led growth, and customer-centricityHighlights:6:05 - Bootstrapping a community-based business to multi-million dollar revenue.8:35 - Secrets behind PreSales Collective's rapid growth and successful exit.11:05 - Transitioning from founder to Chief Solutions Officer at TestBox.13:35 - The future of B2B software demos and TestBox's innovative approach.18:35 - The untapped potential of presales in driving revenue growth.21:05 - Balancing product-led growth with customer-centricity.23:35 - Lessons learned from building, scaling, and exiting a successful startup.28:35 - The importance of aligning presales, sales, and customer success.31:05 - James' vision for the future of presales and B2B software demos.33:35 - Advice for entrepreneurs and revenue leaders looking to drive growth.45:05 - One thing revenue leaders believe to be true that James thinks is bull$***.48:09 - One thing that is working for James in go-to-market right now.Guest Speaker Links (James Kaikis):LinkedIn: https://www.linkedin.com/in/jameskaikis/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Pocus. Pocus turns data into revenue. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. Create focus for your team with Pocus – see it in action by requesting a demo Pocus dot com slash demo. Brought to you by Synch. Synch is a single platform for all of your Sales & Sales Ops tooling. From using natural language to build dashboards that will make your RevOps lead jealous, to getting forecasting, pipeline management, and lead routing from a single vendor, Synch allows you to spend more tThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. He brings hard-won insights on leveraging investors, landing crucial first hires, and scaling with in-person sales. Most importantly, Daniel is a founder who leads from the front, always eager to hop on a plane to close a big deal.Discussed in this Episode:The shifting landscape of bundling vs unbundling in the go-to-market tech stack.Key lessons and tactics from Daniel's successful fundraising process.Extracting maximum value from VCs by making specific requests and following up.Why in-person sales and remote work philosophies are crucial considerations for startups.The misguided belief that "outbound is dead" and what's working in outbound sales.How to find and land a critical first sales hire as an early-stage startup.The power of "fake travel plans" for accelerating growth through in-person sales.Highlights: (04:10) - Bundling vs unbundling in the go-to-market tech stack.(08:36) - Daniel's fundraising process and lessons learned.(13:39) - Extracting value from investors.(17:57) - Daniel's "lightbulb moment" on leveraging investors.(21:10) - In-person meetings and building trust with investors.(24:35) - Synch's in-person vs remote work philosophy.(29:52) - When to let go of sales as a founder.(32:48) - Finding the right first sales hire.(36:52) - One thing revenue leaders believe to be true that Daniel thinks is bull$***(41:14) - One thing that is working for Daniel in go-to-market right now.Guest Speaker Links (Daniel Ruiz):LinkedIn: https://www.linkedin.com/in/daniel-ruiz-a73818aa/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Pocus. Pocus turns data into revenue. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. Create focus for your team with Pocus – see it in action by requesting a demo Pocus dot com slash demo. Brought to you by Synch. Synch is a single platform for all of your Sales & Sales Ops tooling. From using natural language to build dashboards that will make your RevOps lead jealous, to getting forThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. Most importantly, he is the father of two wonderful boys, an energetic dog, and one too many books on World War II.Discussed in this Episode:Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages.Creativity in marketing should be balanced with alignment to sales goals and objectives.Building personal brands can be beneficial, but it's important to be mindful of what is shared on social media and how it may impact professional relationships.When choosing advisors, look for individuals with relevant experience in the stage and industry of your company.Curated dinners and high-quality content are effective strategies for building relationships and engaging prospects and customers.Highlights:(04:37) The importance of pipeline models and numbers for early-stage companies.(06:23) How Kyle gains equal footing with sales leaders(08:01) Winning over individual sales reps(09:57) Balancing proactive and reactive marketing(11:45) The story of winning a 7-figure deal against an incumbent(15:39) Using donor-choose gift cards in the sales process(17:00) Converting prospects by asking for feedback and interviews(18:18) Building a personal brand as a marketer(21:27) A personal branding misstep that got Kyle in trouble(24:30) What to look for when bringing on company advisors(29:10) A widely held belief Kyle thinks is BS(32:41) A marketing tactic that's working well now(34:55) Using Lego sets in the sales process(36:07) Roles Kyle is hiring for at Jellyfish(31:12) One thing revenue leaders believe to be true that Kyle thinks is bull$***.(34:51) One thing that is working for Kyle in go-to-market right now.Guest Speaker Links (Kyle Lacy):LinkedIn: www.linkedin.com/in/kylelacy/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsors:Brought to you by Pocus. Pocus turns data into revenue. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. Create focus for your team with Pocus - see it in action by requesting a demo Pocus dot com slash demo. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Prior to founding AudiencePlus, Anthony Kennada served as the CMO of incredible companies like Hopin and Front. He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.Discussed in this Episode:Owned media is a crucial component of go-to-market strategies, allowing companies to build direct relationships with their audience.Transitioning from a product-first approach to a distribution-first approach can lead to more effective marketing and audience building.The future of media lies in guided journeys and providing value to networks through relevant and personalized content.Building an audience and collecting subscribers can lead to higher conversion rates and provide valuable first-party data for better attribution.It is important to connect brand messaging to the software or product being offered to ensure a cohesive and effective marketing strategy.Highlights:(02:58) The Gainsight story: Creating a category and building a brand.(05:46) The power of owned media in B2B marketing.(17:51) The evolution of media: from content to software.(20:41) The challenge of measuring media's impact on revenue.(27:08) Learning from Gainsight: Successes and missteps.(38:12) One thing revenue leaders believe to be true that Anthony thinks is bull$***.(41:00) One thing that is working for Anthony in go-to-market right now.Guest Speaker Links (Anthony Kennada):LinkedIn: www.linkedin.com/in/akennada/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Brought to you by Pocus. Pocus turns data into revenue. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. Create focus for your team with Pocus - see it in action by requesting a demo Pocus dot com slash demo. Brought to you by Synch. Synch is a single platform for all of your Sales & Sales Ops tooling. From using natural language to build dashboards that will make your RevOps lead jealous, to getting forecasting, pipeline management, and lead routing from a single vendor, Synch allows you to spend more time driving the business forward. For The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP. She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.Discussed in this Episode:Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative.The ability to execute and operate day-to-day is essential for achieving results and improving performance.An operational mindset and execution excellence are key to the success of a company.Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results.Hyper-specific messaging and an account-based marketing (ABM) strategy can break through the noise and make marketing efforts more relevant and effective.Highlights:(05:54) Unlocking the secrets to successful startups and exits.(08:19) Operational excellence: the key to startup success.(13:38) Marketing's pivotal role in preparing for a successful exit.(20:29) Narrowing down your ideal customer profile (ICP) without breaking the bank.(22:49) A time machine trip: innovative program implementation at Salesforce.(25:49) Unlocking potential: a leadership journey.(27:33) Challenging the 'fire fast' mentality.(32:35) The power of integrated marketing and team dynamics.(35:26) Navigating company acquisitions: strategies for success.(39:00) One thing revenue leaders believe to be true that Katrina thinks is bull$***.(43:00) One thing that is working for Katrina in go-to-market right now.Guest Speaker Links (Katrina Wong):LinkedIn: www.linkedin.com/in/katrinawong11/ Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by The ELG Conference, presented by Crossbeam and The ELG Alliance. The smartest companies are embracing Ecosystem-Led Growth, or ELG.Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Early-bird tickets expire next week.What you'll get at ELG Con:Case studies from companies like Datadog, Cloudera, and more.A chance to tour (and maybe even race on?) Austin's F1 track.Candid, off-the-record conversations — no recordings here.A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Prior to RJMetrics, Bob worked on the Investment Team of Insight Partners.Bob is a proud Philadelphian, where he serves as a Trustee of The Franklin Institute. He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT).As a writer and speaker, Bob has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDx, Business of Software, and many more.  He guest lectures regularly at Princeton University and The Wharton School.Discussed in this Episode:Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers.Product-market fit is not static, and both the product and the market need to constantly align. The SaaS industry is experiencing a transition from defense to offense, with leading indicators showing positive signs of growth.Lessons have been learned from previous market cycles, but the challenge lies in passing down this knowledge to future generations of founders and investors.The story of a $2.6 billion mistake that Bob made and lessons learned from it. Highlights:(7:40) Navigating the current SaaS landscape and macro trends. (12:26) Learning from the past: Market cycles and founder experiences.(17:15) The future of M&A: Ecosystems and strategic partnerships.(23:10) Diving into ecosystem-led growth (ELG).(24:14) The misconceptions and realities of partnerships.(27:41) Building initial partner relationships.Guest Speaker Links (Bob Moore):LinkedIn: www.linkedin.com/in/robertjmoore/Bob's book, Ecosystem-Led Growth: www.robertjmoore.com/bookHost Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by The ELG Conference, presented by Crossbeam and The ELG Alliance. The smartest companies are embracing Ecosystem-Led Growth, or ELG.Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Early-bird tickets expire next week.What you'll get at ELG Con:Case studies from companies like Datadog, Cloudera, and more.A chance to tour (and maybe even race on?) Austin's F1 track.Candid, off-the-record conversations — no recordings here.A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and PartnershipThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Stephen Hakami is the Founder and CEO of Wiza - the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that's powered by live LinkedIn data.Discussed in this Episode:The frustration with bad data and the inspiration behind building Wiza.The importance of email deliverability and strategies for improving it.The recent acquisition of Drift by Salesloft and the topic of consolidation in the sales tech stack.Stephen's journey from sales to CEO, highlighting the value of creative prospecting. The hardest lesson Stephen learned in sales.Effective tactics of cold email and deliverability.Highlights:(3:27) Strategies for email deliverability.(08:01) The journey from sales to entrepreneurship.(11:06) Sales technology and the consolidation.(20:41) Strategies for effective cold emails.(25:49) Understanding your competitors.(27:38) The importance of being a true consultant.(28:32) Redefining your competitors. (31:55) One thing revenue leaders believe to be true that Stephen thinks is bull$***.(34:26) One thing that is working for Stephen/Wiza in go-to-market right now.Guest Speaker Links (Stephen Hakami):LinkedIn: www.linkedin.com/in/stephen-hakami-5babb21b0/Website: www.wiza.co/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by The ELG Conference, presented by Crossbeam and The ELG Alliance. The smartest companies are embracing Ecosystem-Led Growth, or ELG.Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Early-bird tickets expire next week.What you'll get at ELG Con:Case studies from companies like Datadog, Cloudera, and more.A chance to tour (and maybe even race on?) Austin's F1 track.Candid, off-the-record conversations — no recordings here.A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.Claim your tickets today, including a limited number of special two-for-the-price-of-one tickets.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Discussed in this Episode:The challenges of personalization in marketing and the role of AI in addressing these challenges. Insights on the future of AI in marketing and the importance of storytelling in building impactful brands.Personal journey lessons learned, emphasizing the value of mentorship and the power of vulnerability. Advice on navigating a company rebrand and challenges the belief that marketing generates pipeline. The importance of being a support function for revenue teams and the need for marketers to focus on storytelling and emotional connection.Highlights:(05:11) Challenges of personalization in marketing.(08:01) The role of AI in personalization.(10:44) Regulations and ethical considerations of AI.(16:04) The future of AI in marketing.(19:32) Lessons from personal journey.(23:09) Hiring and mentoring.(28:21) Navigating a company rebrand.(35:17) Shifting perspective on marketing's role.(40:04) Challenging the belief that marketing generates pipeline.(44:07) The power of storytelling in marketing.(34:21) One thing revenue leaders believe to be true that Amanda thinks is bull$***.(38:00) One thing that is working for Amanda in go-to-market right now.Guest Speaker Links (Amanda Cole):LinkedIn: www.linkedin.com/in/aelam/Website: www.bloomreach.com/Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. He brings 20+ years of experience, having done all the roles - SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops - to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups. He is also the Co-Founder of Surf and Sales as well as the host of the Surf and Sales Podcast. What You Will Learn:Key strategies for handling sales negotiations, including preparing for negotiations with procurement departments, and delivering pricing effectively. Perspective on the future of AI in the sales industry.Common mistakes that Richard sees founders make and how to avoid them. The importance of sales coaching and role playing. Highlights:(5:13) Unveiling Richard's book: The Seller's Journey.(10:51) The art of negotiation: engaging with procurement.(19:52) Understanding pricing and commercial terms.(21:47) The art of negotiation: offering discounts. (25:31) The future of sales in the age of AI. (31:26) Common mistakes founders make and how to avoid them.(36:44) The importance of training and role playing in sales.(34:55) One thing revenue leaders believe to be true that Richard thinks is bull$***.(36:39) One thing that is working for Richard in go-to-market right now.Guest Speaker Links (Richard Harris):LinkedIn: www.linkedin.com/in/rharris415/Phone Number: 415-596-9149 Book: www.thesellersjourney.co/the-sellers-journey-free-previewBook (Amazon): www.amazon.com/Sellers-Journey-Guidebook-N-T-ebook/dp/B0CV32BJ5K Surf and Sales Podcast: www.surfandsales.com/the-surf-sales-podcast Host Speaker Links (Scott Barker):LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Wiza. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: bad data. These tools are built on static databases, playing cat-and-mouse to keep up with job titles changes, employee turnover, and bouncing emails. As sales professionals and operators ourselves, we needed more. So, we built Wiza, the only prospecting platform that sources and verifies its data in real-time, the moment it’s requested, using LinkedIn as its source of truth.Wiza offers an accuracy-obsessed B2B contact database with 99% coverage of LinkedIn profiles as well as a powerful Chrome extension that works on LinkedIn and with Sales Nav. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today at wiza.co - and see why 300,000+ GTM profeThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.What You Will Learn:The evolving landscape of go-to-market strategies, including the concept of Go-to-Market 5.0.The significance of shifting from traditional 'predictable revenue engines' to data-driven, personalized, and intention-focused go-to-market strategies to enhance sales effectiveness.The critical role that data plays in tailoring sales approaches, and how certain companies have successfully implemented these strategies to achieve remarkable growth.The importance of incorporating automation and artificial intelligence in sales processes to increase efficiency and relevance in customer interactions.Strategies for fostering a strong, values-based company culture that supports innovative go-to-market strategies and empowers decision-making grounded in both data and intuition.Insightful advice on the initial hiring of salespeople, emphasizing the need for alignment with the company's culture and go-to-market vision.Highlights:(4:52) The story of how Alexa met her co-founder, Isaac, and the importance of picking the right co-founder. (6:38) The concept of go-to-market 5.0, including jobs to be done.  (12:48) Examples of companies that are doing a good job of figuring out which signals they should care about and what the playbooks are from there that they should run. (20:40) Getting to go-to-market fit and the importance of taking advice as a data point. (26:00) Demanding excellence while fostering an enjoyable experience, and Pocus' company values and expectations. (30:12) One thing revenue leaders believe to be true that Alexa thinks is bull$***.(32:12) One thing that is working for Alexa in go-to-market right now.Guest Speaker Link:LinkedIn: www.linkedin.com/in/alexagrabell/ Blog Post: www.pocus.com/blog/building-your-signal-based-gtm-tech-stackHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Wiza. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: bad data. These tools are built on static databases, playing cat-and-mouse to keep up with job titles changes, employee turnover, and bouncing emails. As sales professionals and operators ourselves, we needed more. So, we built Wiza, the only prospecting platform that sources and verifies its data in real-time, the moment it’s requested, using LinkedIn as its source of truth.Wiza offers an accuracy-obsessed B2B contact database with 99% coverage of LinkedIn profiles as well asThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He’s also a proud alum of Michigan and Northwestern. He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.What You Will Learn:Andy's entrance into machine learning and generative AI starting in 2018.Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.A framework for thinking about AI initiatives as quick wins, differentiated use cases, and transformational.Approaches for operationalizing AI learnings across go-to-market teams.Tactics individuals and startups can take to get started with generative AI tools.Highlights:(3:44) Andy’s journey into machine learning and AI. (6:08) Getting ChatGPT to write Andy's father's obituary. (8:26) AI's impact on go-to-market, including Gartner's 3-stage framework: quick wins, differentiated use case, and transformational initiatives. (14:25) Analysis paralysis and how founders can approach AI implementation. (26:00) Overcoming adversity in business school.(30:00) Tactical use cases for AI and examples of how Andy is leveraging it. (40:26) One thing revenue leaders believe to be true that Andy thinks is bull$***.(43:20) One thing that is working for Andy in go-to-market right now.Guest Speaker Link:LinkedIn: www.linkedin.com/in/ajolls/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. He is a coffee loving techno-humanist, loves sci-fi and graphic novels, and lives in the San Francisco Bay Area.What You Will Learn:Challenges of entering crowded markets with large incumbents. Repositioning and reframing to differentiate from incumbents.Using events as a way to engage with customers and drive conversations.Building a successful marketing strategy with limited funding.Finding true north and surrounding oneself with inspiring ideas and people.Highlights:(13:38) Changing narrative and playing field to differentiate from incumbents.(21:12) Changing the playing field in a competitive market.(22:15) Competitive strategies against industry giants.(23:09) Strategies for hacking events to drive conversations.(27:49) Building a winning marketing strategy with a small budget.(35:57) Advice for startups entering a market with established incumbents.(43:00) One thing revenue leaders believe to be true that Amit thinks is bull$***.(45:45) One thing that is working for Amit in go-to-market right now.Guest Speaker Link:LinkedIn: www.linkedin.com/in/amitpande/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Max Altschuler is the Founder and General Partner of GTMfund, an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Max has been published by Forbes, Inc., HBR, MIT Review, Time, Salesforce, and Nasdaq, and was named one of LinkedIn’s Top Voices for Sales and Crunchbase’s 25 Sales Leaders to Follow. He is the author of three books and multiple Wiley publications, including bestselling books Hacking Sales and Career Hacking for Millennials.What You Will Learn:A recap of GTMfund's in 2023, reflected upon by both Max and Scott. Max's 2024 predictions, from topics like remote work to the mergers and acquisitions. Identification of the major beneficiaries of the AI revolution.The changing landscape of VC and go-to-market. Highlights:(00:33) GTMfund's recent team offsite in Scottsdale.(02:18) Reflecting on GTMfund's 2023 year.(04:30) Predictions for remote work in 2024.(05:15) Impact of remote work on different roles.(07:34) The future of offshoring.(09:34) Acceleration of mergers and acquisitions.(13:02) Which two companies Max predicts will be the first to IPO. (16:15) The biggest winners of the AI revolution in 2024.(20:34) The flight to quality in Venture Capital.Guest Speaker Link:LinkedIn: www.linkedin.com/in/maxaltschuler/Website: www.gtmfund.com/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Leena Joshi is Co-Founder & CEO of CloseFactor, a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization.What You Will Learn:The differences in go-to-market motions across different stages of organizations. The theme for the year is go-to-market convergence.Leena's experience finding the right go-to-market motion at CloseFactor. Creating an outbound motion through inbound tracking. How selling value is a tactic that is working for CloseFactor.Highlights:(14:08) Maintaining focus on the ICP in the early days, including turning revenue down.(23:13) The importance of curiosity and a beginner's mindset.(25:38) Finding a leader who has your back.(28:19) Building a top-down sales strategy while maintaining a bottoms-up approach.(32:28) The importance of hiring the right salespeople and balancing long-term and short-term thinking in sales. (32:56) One thing revenue leaders believe to be true that Leena thinks is bull$***.(36:03) One thing that is working for Leena in go-to-market right now. Guest Speaker Link:LinkedIn: www.linkedin.com/in/ljoshi/Website: www.closefactor.com/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they're helping companies service and engage their customers in Slack. After taking Branch to $100M, he's doing it all over again, this time with a lot of learnings.What You Will Learn:The different micro-phases within each stage of growth (0-1M ARR, 1-10M ARR, etc) and how leaders need to level up and adapt through each one.Hiring the right roles at the right time - AES vs leaders.Maintaining an open and learning mindset even with growing success.Relinquishing control as you scale while still providing oversight.Balancing product requests from large customers vs your overall roadmap.Highlights:(7:21) How your success comes from the people you hire and retain. (9:10) Evolving through micro phases through rapid growth. (15:50) Threading the needle on when to ask design partners for money in the early 0 to $1M stage. (23:11) Heuristic framework of evaluation for taking on bespoke build requests. (31:29) How hiring great people makes you feel excited to relinquish control.(43:20) One thing revenue leaders believe to be true that Mike thinks is bull$***.Guest Speaker Link:LinkedIn: www.linkedin.com/in/mikemolinet/Website: www.thena.aiHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong.  He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn:Eran's career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable. The role that data sets have in AI progressions. How to continuously solicit team feedback to level up as a leader. Highlights:(6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers.(10:00) The competitive advantage players have with their access to rich, proprietary data sets to train AI. (18:12) Eran's biggest personal surprise from growing with Gong has been constantly challenging himself to develop new skills as the company scales.(23:15) A story about early feedback Eran received as a young leader and how it shaped his future leadership.(28:19) Why having core operating principles permeate through all levels of an organization builds trust.(34:03) One thing revenue leaders believe to be true that Eran thinks is bull$***.(37:22) One thing that is working for Eran in go-to-market right now. Guest Speaker Link:LinkedIn: www.linkedin.com/in/eranaloni/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

To cap off the year, we have another special episode. Be warned: It's a spicy one! At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question:What is one widely held belief that revenue leaders have that you think is bull$*** or no longer serving us?What You Will Learn:The perspectives of go-to-market leaders that are counter to many others.  Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarkerNewsletter: thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn:What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?If you can sum up your learnings in a few sentences, whether it’s something discussed on the podcast or general learnings you would want to impart in folks, what would those sentences be?Highlights:(2:36) The first question above.  (25:50) The adaptation to the question, which is question #2 above. Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarkerNewsletter: thegtmnewsletter.substack.comSponsor:Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft.What You Will Learn:How to assess what type of external support is the best fit is for you (agency/fractional/freelancer). Insight behind the story of founding a company during the 2020 pandemic. Why your network is your net worth and tactics for navigating business with this philosophy. Advice for posting on LinkedIn consistently. A playbook for vetting agencies upfront andmaking process as efficient as possible.Highlights:(3:18) Starting with a strong foundation in order to partner with external support.  (4:43) The danger of asking peers which agencies / fractional / freelancer partners they work with. (18:39) The two biggest mistakes that brands make. (22:22) The use case for fractional work compared to agency work. (28:04) Daniel's journey starting YouShouldTalkTo, which began in 2020.  (34:16) The biggest lesson learned in growing his business. (36:18) Advice for posting on LinkedIn, derived from three years of putting out content. (40:46) Tactical advice for vetting agencies upfront and how to make the process as efficient as possible. (48:16) One thing revenue leaders believe to be true that Daniel thinks is bull$***.(50:00) One thing that is working for Daniel in go-to-market right now.  Guest Speaker Link:LinkedIn: www.linkedin.com/in/danielweinerPodcast: podcast.youshouldtalkto.comWebsite: www.youshouldtalkto.com Host Speaker Links:LinkedIn: www.linkedin.com/in/sophiebuonassisiNewsletter: thegtmnewsletter.substack.comSponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute.May graduated from Harvard University and spends her time between San Francisco, where Writer is based, and London, where her two children live.What You Will Learn:May's perspective on the economy now compared to that of 2008/2009. Writer's decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. AI use cases - what they are and how they continue to progress. Tips for recruiting the best possible team members and how patience factors into that. Career insight from years of operating. Highlights:(6:12) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009.(14:11) How much attention the average business leader should spend thinking about AI and how much of a near-term impact AI will have.  (25:17) Writer's PLG motion, including self-serve and sales-assisted, and how it's used to turn small downloads into big enterprise accounts.(31:07) A consultative sales process and messaging considerations. (36:56) May's strategy for recruiting A players. (42:55) Personal career learnings distilled by May.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/may-habib/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Ang McManamon is a tenured sales leader who puts culture first, helps build high-performing SaaS teams, and executes with urgency across all areas of an organization. She is currently the VP of Sales at Crunchbase, where she leads a high-growth team out of New York City. She previously served as a sales leader for Amazon, Knotel, and Stack Overflow.What You Will Learn:Retrospective sales career and overall career insight. Ang's 5 Ps: Professionalism, Preparation, Process, Performance, Play - and why they are important. Inspiration for women leaders and aspiring leaders.Go-to-market perspectives.Highlights:(9:28) Ang’s 5 Ps - 5 principles that make up her foundation, created to remind herself of who she wants to be and how she wants to lead to then expose team to them to make sure there is transparency and trust.(13:37) How to approach preparation, including in a remote-first workplace. (30:12) An impactful career story on becoming a strong woman leader. (38:43) Advice to women facing challenges with fellow women in the workplace. (40:28) What Ang would do differently now being able to reflect retrospectively on her career. (43:46) One thing revenue leaders believe to be true that Ang thinks is bull$***.(47:15) One thing that is working for Ang in go-to-market right now.  Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/angenyc/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mike Vichich is the Co-Founder and CEO of Wisely, which he successfully sold to Olo for $187 million in 2021. Currently contemplating his next move, it will involve embarking on the journey of being a second-time founder. With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps. He resides in Ann Arbor, Michigan with his wife and three sons.   What You Will Learn:Insight on the behind the scenes to Mike’s journey building a company that sold for $187M. What worked and what did not in building Wisely. How to evaluate product-market fit from experience trying to find it for 4.5 years, including early indicators.  Tactics to encourage resilience and determination and how Mike maintained a strong mindset throughout the journey, even when times got tough. Highlights:(3:45) Evaluating entrepreneurial ideas, including Mike's process of moving from first-time to second-time founder.(6:33) Mike's entrepreneurial journey. (9:46) Differentiating product-market-timing fit from product-market fit.(14:58) The Wisely story - building and growing the company. (21:22) Balancing personal life and self-identity when cash is running out and times get tough. (28:54) Leveraging a network of decision making, rather than a hierarchy of decision making.(31:37) Defining moments and things that Mike got right while building Wisely. (38:41) First things Wisely did to accelerate growth once product-market fit was found. (47:05) One thing revenue leaders believe to be true that Mike thinks is bull$***.(51:49) One thing that is working for Mike in go-to-market right now. Guest Speaker Link:LinkedIn: www.linkedin.com/in/mikevichich/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource:Article by Jason Lemkin (SaaStr): The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

During Sean's most recent operating role he spent 4.5 years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m.  Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B). He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. What You Will Learn:The importance of leveraging your connections.Strategically pulling in every sales team within your org to orchestrate deals.How to hire the best AE’s for your company.How to be an effective storyteller.Optimizing different parts of your funnel in order to extract incremental dollars.Highlights:(2:57) Sean Marshall’s success attributor.(5:35) Moving up to enterprise from a PLG focused company.(9:36) Starting sales conversations - effectively positioning enterprise reps. (14:10) Knowing when you’re ready to go upmarket.(19:28) The makeup of enterprise pods that were set up at Klaviyo.(22:05) Why CSM’s should be apart of the early deal cycles and not just post sales.(23:45) A pivotal story that led Sean into Sales.(29:39) How to evaluate an AE effectively in an interview. (34:09) What it means to be a strong story teller.(39:00) How to create a more efficient sales engine. (47:35) Always offer your customers optionality.(50:18) The importance of leveraging your referrals in a sales cycle.Guest Speaker Links:Sean’s Linkedin: https://www.linkedin.com/in/seanmarshall82/Sean’s Twitter: https://twitter.com/SeanMarshall1Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource:An article by Andy Raskin: The Greatest Sales Deck I've Ever SeenThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Scott Gifis is currently the CEO at NoFraud, formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years.  Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen SaaS companies.What You Will Learn:Stop and celebrate your wins.The power of your influence.Unlocking team building successfully as a leader.Knowing when to part ways with your early employees.When to bring on a COO / Head of RevOps and the common pitfalls.Highlights:(4:51) balancing work / life priorities. (10:03) Impactful moments in Scotts career that led him to run large behemoths. (16:01) Flying back to his younger self.(22:18) Knowing where your influence affects your employees.(29:32) The best team building strategies. (42:48) When to bring on a COO / Head of RevOps. (54:37) The problems with hiring an enterprise leader to run your startup.Guest Speaker Link:Scott's Linkedin: https://www.linkedin.com/in/scottpgifis/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/ Our SponsorToday’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow - the media arm of the GTMfund brand - and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.What You Will Learn:How to be proactive with your references.The need for speed throughout your interview process.Showcasing skill and character effectively.Highlights:(3:45) Who’s Sophie and how she ended up at GTMfund.(6:31) How Sophie stood out during an application process of 400+ people.(11:15) How to be proactive about finding a new role when you haven’t identified what that role is exactly.(17:21) Knowing how to navigate the interview process systematically.(22:41) How to leverage your community to endorse you.(26:49) How to effectively nail a take home assignment.(32:30) The importance of understanding your future employer deeply.(35:35) How to hit the ground running before your start date.(40:05) Top tips for landing page conversion optimization.Guest Speaker Link:Sophie's Linkedin: https://www.linkedin.com/in/sophiebuonassisi/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling, previously the VP of Solutions Consulting at Slack, Director of Sales Engineering at Box, and really began his career in tech at Salesforce as a Sales Engineer in 2005.What You Will Learn:The importance of building long-term relationships at work.The beginning of SaaS SE’s.How the SE/SC role will evolve with AI.Knowing when to bring in SE's as a founder.Highlights:(3:41) How Zach has successfully landed at powerhouse companies and how to identify those companies.(8:16) Zach’s snowball effect of building relationships in the workplace.(11:10) The energy you put out always comes back to you.(19:30) When the sales engineer role got pioneered.(21:43) The SE/SC role evolving with AI.(29:11) AI experiments that Rippling is currently running.(34:49) When to invest in solution engineers.(37:30) Benchmark for the bump in win rate after bringing in SC/SE’s.(42:07) Gauging the complexity high water marker.(44:35) Practicing transparency with the value you provide.(48:07) The power of video content that Rippling is currently leveraging.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/zlawryk/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Our SponsorToday’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week we have a special 2 guest episode, with the best hiring guru's in the game, Chuck Brotman & David Teichner.Chuck is the co-founder of Blueprint Expansion, a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Prior to starting Blueprint in 2020, he worked for over fifteen years in various sales and sales management roles, building teams across presales, partnerships, SMB, Mid-Market, & Enterprise Sales. Chuck lives in the Bay Area with his wife and has two daughters, a junior at UCLA and a freshman at UC Santa Barbara.David has 25 years under his belt as a serial entrepreneur. Built and exited companies in MarTech, FinTech and Media. He's invested and advised for over a dozen companies, and launched AccelerateHC seven years ago to help companies think through the organization they need and ultimately help them recruit high performing talent.What You Will Learn:Understanding your business goals before expanding your team.Utilizing a ‘White Board’ exercise throughout the interview process.How to hire the most ethereal talent in an oversaturated market.Knowing which role to hire for when budgets are tight.How to avoid making a bad hire at the early stages.Highlights:(1:35) How Chuck initially started his career in recruiting.(4:40) How David got drawn into recruiting.(9:10) Generalists vs Specialists for Seed/SeriesA startups, which should you pick?(14:00) How to decrease the chance of making a bad hire at the early stage.(21:00) The importance of implementing a strong process when hiring talent.(22:38) Maximum number of skills/behaviours you can test for during an interview process.(25:27) Optimal length for an interview process.(30:05) How to test for ethereal factors that you can’t put on paper in an interview.(35:10) When budgets are tight, who do you opt in for, another AE or a sales leader.(38:29) How to navigate the ‘lead’ roles / player coaches.(40:50) Hot Take: The “Hire slow and Fire fast” mentality no longer serves us.(41:45) Hiring people for their titles and hot logo’s on their resume does not guarantee success.Guest Speakers Links:Chuck Brotman's LinkedIn: https://www.linkedin.com/in/cbrotman/David Teichner's LinkedIn: https://www.linkedin.com/in/dteichner/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resources:If you're looking for any help with your hiring process, fill out This 3 Question Typeform and we'll connect you directly with Chuck and David.If you're a talented go-to-marketer on the job hunt, fill out The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion's SVP of Marketing, Kathleen Booth, The founder of Salesforce's Trailblazer's Community, Erica Kuhl, and The Former Director of Community for Salesforce's Trailblazer Community as well as The Former Head of Global Community at Atlassian, Holly Firestone.What You Will Learn:The importance of community in 2023.How to stand out as a community in an oversaturated market.How to maintain quality members in the community as you scale.Centralizing user groups for the community: how to scale, track, and optimize for monumental growth.Highlights:(1:15) Kathleen Booth explains why community is more important than ever.(6:34) How to advise early-stage SaaS companies on how to leverage community to drive revenue and demand.(16:00) Erica Kuhl unpacks the oversaturation of community today and how to overcome that.(20:00) Maintain quality members as you scale.(25:07) Building Salesforce Trailblazers: walking through what worked and what didn't.(33:00) Holly Firestone's time at Atlassian: scaling, tracking, and optimizing for significant growth.(42:00) Some mistakes that Holly made as the Director of Community with Salesforce's Trailblazers.(46:20) Mistakes that Erica Kuhl made during her time at Salesforce.Guest Speakers Links:Kathleen Booth's LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/Erica Kuhl's LinkedIn: https://www.linkedin.com/in/ericakuhl/Holly Firestone's LinkedIn: https://www.linkedin.com/in/hollygfirestone/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot.What You Will Learn:How to create a winning culture.How to keep your competition at bay.How to hire talent that culturally fits your organization.Highlights:(03:48) The books that shaped Mark's winning culture.(10:39) How to keep your competition at bay.(14:10) Three questions to ask when scouting for culture-fit talent.(15:46) How to keep recruited talent motivated.(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.(23:00) Why you need to get more granular in your competitive strategy.(35:17) How to create a winning culture without turning your team's culture toxic.(37:18) "If it's not a competitive environment, for me, that's toxic."(39:09) Mark's parting advice.Guest Speaker Link:LinkedIn:  https://www.linkedin.com/in/markcranney/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource: Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.What You Will Learn: The power of influencer marketing.Leveraging B2C strategies for B2B companies.Maintaining authenticity across all business plays.The importance of building strong relationships in business.How to keep your team motivated when momentum takes a hit.Highlights:(6:33) Influencer marketing in B2B.(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.(13:00) How Dan structured a designated BDR team for influencer marketing.(17:00) How to maintain authenticity when partnering with influencers.(21:32) How to effectively compensate influencers: Equity vs Cash.(24:20) Dan’s experience with 2 M&A exits.(30:08) How to keep your team motivated in moments of momentum loss.(32:28) How each acquisition began its first conversations.(42:30) Why email marketing is dead today.(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/danreich/Website: https://danreich.comDIBS Beauty Website: https://dibsbeauty.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sam McKenna is the founder of SamSalesConsulting, previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.What You Will Learn:Knowing when to outsource talent as a founder.Using strategic hooks to capture engagement on social.The power of dark social and leveraging it to increase impressions.How to monetize your social presence.Learning to scale things you do well effectively.How to effectively implement the "show me you know me" framework in sales.Highlights:(3:40) Why building your digital footprint is more important than ever for founders(8:30) How to carve out time for thought leadership throughout busy times.(13:00) Strategies from Sam’s playbook that people should implement when building their social.(20:00) High-impact strategies that Sam used to excel throughout her sales career.(26:00) Walking the line between doing what works for you vs following playbooks given by your leaders.(29:00) A framework for “show me you know me” in Sales.(33:42) Hot take: Shorter e-mails are not the way to earn your ICP’s time.(35:51) How to successfully hire for key roles.(40:30) Hot take: Cold calling isn't the way to approach your ICP anymore.(44:10) How to leverage data to prospect efficiently.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/samsalesli/SamSalesConsulting: https://www.samsalesconsulting.comSam's LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/courses/linkedin-influencer-playbook  Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Melanie Fellay is the CEO and Co-Founder of Spekit, a just-in-time platform that is transforming how we learn at work. Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change.She’s a Forbes 30 Under 30 recipient, Top 100 Female Entrepreneur to watch (Entrepreneur) and has been featured across Forbes, Entrepreneur, Fast Company, Business Insider and more. Mel co-founded Spekit with Zari Zahra to solve a simple challenge: how do we make sure employees know what they need to know, when and where they need to know it. Hundreds of the world's most innovative companies, including Uber Freight, Snowflake, Southwest Airlines and Invesco, rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.The company has raised $60M in venture funding from notable investors Craft Ventures. Felicis, Operator Collective, Matchstick Ventures, Renegade Partners, Foundry Group and Bonfire Ventures and more.What You Will Learn:Narrowing the playing field and going where people aren't as a founder.Always be strategic and intentional when you go wide.The importance of customer-facing as a founder.Making hard decisions faster will only benefit your team's success long term.Product momentum comes from working well as an executive team.Highlights:(2:40) The importance of allowing your mind to rest.(9:37) Mel’s founder journey that inspired her to build Spekit.(15:44) How to go-to-market with a tool that tackles multiple categories.(22:33) Customer-facing as a founder shouldn't be overlooked.(24:10) How Mel ended up having to step in as Spekit's CTO during the pandemic and her experience sitting in the engineering seat.(34:08) How Mel took the mental strength to show up for her team when things were difficult.(39:38) What Mel would tell her 25-year-old self.(42:06) The importance of networking and building your brand as a first-time founder.(46:44) Figuring out how you work best as an executive team to increase product momentum.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/melaniefellay/Spekit's Website: https://spekit.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch.Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team. Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company's rapid growth from 250 to 2000 people. Prior to joining Stripe, Meka served as Case Team Leader at Bain in San Francisco, partnering with the C-Suites of Fortune 50 companies across different verticals.Meka started his career working in Player Development & Baseball Operations for the Cleveland Indians. Meka earned a Bachelor of Arts degree cum laude in Economics and Finance from Princeton and his MBA from Harvard Business SchoolWhat You Will Learn:Long-term orientation for lead distribution at Stripe.Investing in the person, and then the product, is most important in angel investing.Best tips to start out in angel investing.Compensation structures that early-stage companies should implement.Highlights:(3:44) How Meka started his career in player development and baseball ops for the Cleveland Indians.(8:50) Meka’s biggest challenges during his time at Stripe as the Head of Sales.(10:15) How the SMB team measured success at Stripe and how it evolved over the years.(13:14) Balancing lead distribution at Stripe.(16:28) Practicing “Dumpster Diving” at Stripe.(18:00) Setting up long-term incentive structures at Stripe.(22:48) How Meka began angel investing.(28:10) What Meka learned from his first angel investing experience.(36:22) The best way to start out in angel investing.(39:42) Why traditional sales compensation models at early-stage companies are flawed.(42:00) The importance of educating your customers effectively through each touch.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/mekaasonye/Twitter: https://twitter.com/BigMekaStyleEmail: Meka@firstround.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX.What You Will Learn: The importance of leveraging Demand Efficiency for your business.Being aware of the bad actors that exist in business.Extreme diligence on contract work should not be overlooked.Setting yourself up successfully post-acquisition changes.Highlights:(3:39) Defining Demand Efficiency.(7:30) Shared data around good efficiency through channels.(10:10) Common micro-surfaces that are often overlooked.(13:10) Companies revisiting their brand guidelines and brand identity.(15:24) Good conversion rates on ad spend for B2B SaaS companies.(17:10) Things people should think about when analyzing their demand efficiency(18:10) Eli’s acquisition that went wrong.(25:30) How to combat against acquisitions going wrong.(28:00) Post-acquisition shift - how to set yourself up.(30:10) Founder Question: What your first marketing hire should look like.(25:00) Hot take: LinkedIn is dying!(38:00) Operational excellence will set your team up for success every time.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/elirubel/MatterMade's Website: https://www.mattermade.coNoBoringDesign Website: https://www.noboringdesign.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. So much value to take away from the Pioneer of the BDR name!Lars Nilsson is the VP of Global Sales Development at Snowflake. Prior to Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloudera developed the Sales methodology known as Account-Based Sales Development, which has transformed how businesses approach high-value targets, and is an integral part of most teams playbooks today.Lars has also served in sales exec roles at ArcSight, Hewlett Packard, Riverbed Technology, and Portal Software, all three of which achieved IPOs.Lars starts this episode by sharing what he learned early in his career at Xerox and the world-famous Xerox Management Training Program. He then talks about Cloudera's account-based sales development method, including how it started and why it was successful.What You Will Learn:How to use personalization to your advantage.How to speak among people in a way that brings them together.What to look for when hiring a BDR.Highlights:(05:00) Insights on nurturing young talent while fostering loyalty.(14:40) Cloudera's account-based sales development methodology: origins and early successes.(21:40) Insights on the power of personalization.(27:30) How to create a lasting impression in front of people and bring them together.(31:00) Why you should express gratitude or tell a story in front of people more often.(32:49) How to overcome fear and nervousness and find the courage to speak among people.(38:03) Things to look out for when hiring a BDR.(41:26) Summary of Lars’ career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/lanilsson/ Host Speaker Links:LinkedThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.What You Will Learn: How to successfully set yourself up as a one-person team.Evolving your strategy and goals as your company's goals change.How to nail your company's messaging.Effectively building a founder brand.The importance of niching down to drive growth.Highlights(3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset.’(12:10) How Dave grew into a VP-level role at Drift.(12:58) How Dave started his career at Drift.(24:00) Moments in Dave’s career where he didn’t achieve his goals.(28:48) Aligning revenue goals between Sales and Marketing.(31:50) Getting people excited and engaged in Drift’s product at an early stage.(36:50) The pros and cons of starting a founder brand.(40:39) How Dave measured success for his podcast as they started out.(43:00) Hot take: Measuring everything in Marketing is no longer relevant.(45:00) The importance of niching down to drive growth.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/davegerhardt/Exit5 Community: https://www.exitfive.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Anna Baird started her career in Accounting helping with IPOs of companies like Google. She then moved to become an SVP at McAfee and when they sold to Intel she decided to work at start-ups so that she could help build the foundations at scale from the beginning. She became a CFO and then a COO and finally a CRO. Anna is now working on Boards to help other executives take advantage of the opportunities that they saw earlier and avoid some of the mistakes that she's faced at early stages. ◡̈What You Will Learn:The importance of leveraging your relationships to bring in revenue.Practicing resilience to surpass those who doubt your capabilities.Knowing when to walk away from a company.Understanding where your hires' skillsets are to be successful within your organization.Highlights:(6:13) What Anna has learned throughout her career selling into large strategic accounts.(11:45) A walk through of Outreach’s deal review calls as a successful strategic tactic.(15:45) How to prepare folks to make a strong ask that garners results.(19:20) Anna’s impactful story that fueled her.(22:55) A moment in time where Anna faced a struggle with misalignment.(32:40) Anna’s advice to female leaders struggling to get promoted.(37:40) Understanding where your hires' skillsets are to be successful in your organization.(42:10) Working in silos no longer works.Quotes:“I just wanna work with interest people, solving interesting problems, with people I enjoy and respect being around.”“The only reason why we exist as a company, is because we’re solving a pain. Never lose track of why you exist and what is it that you’re building for.”“Everyone wants to work for a place where they feel has a great foundation of innovation, great ideas, and different perspectives, and I feel that’s what the younger generation is excelling at.”Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/anna-baird-38966513/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter. Justin is also an Angel investor and an advisor for early stage startups.Justin has bundled all of his learnings into 2 courses that he offers today: The Operating System Digital Course, teaching you how to build a viable meaningful business on Linkedin and the The Content OS Digital Course, which gives you a more holistic strategy around content.What You Will Learn:How to nail your LinkedIn presence and strategy.Common mistakes and misconceptions folks come across when building their social presence.How to navigate burnout.How Justin cracked the Twitter code on growth.The importance of giving yourself KPIs as a thought leader.The best hacks on how to use your social channels to drive an abundance of inbound leads.Highlights:(3:18) The evolution of Justin’s career growth as a solopreneur.(4:48) The courses Justin built on how to excel as a thought leader on LinkedIn.(6:33) How to crack the Twitter code.(13:25) Outsourcing creativity.(14:50) Using a scheduler for content - which platforms Justin uses for scheduling.(16:40) Justin’s take on threads.(19:15) The impactful results that Justin saw as he kickstarted his solopreneur journey.(22:17) Tips for executives and founders looking to build on LinkedIn.(25:00) Common mistakes that folks should avoid on LinkedIn.(27:00) Justin’s experience with burnout before he decided to bet on himself.(31:35) Justin’s best advice to his younger self.(33:26) How to motivate your hires to be more active on social.(37:48) Hot take: Fire Fast!(41:55) Actionable tips that SaaS teams can implement to drive more inbound.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/justinwelsh/Twitter: https://twitter.com/thejustinwelshWebsite: https://www.justinwelsh.me Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Presenting you with a very special bonus episode this month...Max Altschuler hits us with a very special announcement, Co-Hosted by the CEO and CoFounder of Outreach, Manny Medina  Tune in to hear it in full!Hosts Speaker Links:Max's LinkedIn: https://www.linkedin.com/in/maxaltschuler/Max' Twitter: https://twitter.com/HackItMax Manny's LinkedIn : https://www.linkedin.com/in/medinism/Manny's Twitter: https://twitter.com/medinismThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. Cognism helps you identify your ideal customers globally, find others like them, and reach out when they are most likely to buy.What You Will Learn:The power of networking as you build your career.The importance of making top-tier hires when scaling your business.Scaling internationally is how you win in today's market.Why SDRs should be working in the office.Highlights:(3:05) James’ career journey that led him to become a founder.(8:09) Factors that drew James into being a financial trader early on in his career.(14:55) James’ inflection point quitting his 9-5 to start Cognism.(18:12) James’ learnings from his early days building Cognism.(20:33) How James calibrated excellence across his team.(27:08) Cognism's take on in-office vs remote work.(31:28) Listener question: The “need to haves” on a go-to-market tech stack.(36:40) Hot take: Every company should be expanding and building a sales capacity globally.(42:38) Value loops and ungated content are the way to succeed.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/james-isilay/Cognism's Website: https://www.cognism.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource: Book by Alice de Courcy (Cognism): The Diary of a First Time CMO.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Nicole Wojno Smith is the VP of Marketing at Tackle, where she oversees the strategy and execution across brand, demand gen, content, product, customer, and partner marketing. She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Before Tackle, she built and scaled the marketing team from the ground up at two previous SaaS companies.She enjoys advising early-stage SaaS companies as they build their marketing team and strategy.What You Will Learn:The importance of taking ownership as a business and leaning on your team for support.Building the strongest possible cross-functional team in order to collectively tackle the problem you're solving.Nicole's 4-part framework: 1 shared revenue goal, executing integrated campaigns across the org, and a multi-touch attribution model.The importance of infusing an integrated theme across the organization.Highlights:(3:17) The meaning of alignment between sales, marketing, & partnerships.(5:35) The framework Nicole built to create better alignment between sales & marketing.(11:03) How to extract data and diagnose a breakdown where problems are happening.(13:10) The impact on Nicole’s company after rolling out her framework.(16:08) What led Nicole to make changes within the sales and marketing org.(17:45) How Nicole motivated her team to adjust to these changes.(20:40) The importance of leading with data in every situation.(23:47) Nicole’s operational shift error.(26:53) Nicole’s biggest learnings and takeaways.(28:07) Listener question: Where to allocate marketing dollars in demand gen today.(30:15) Decreasing ad performance in today’s market.(31:35) Hot take: 1 Marketer with 10 different roles isn’t the way to succeed.(33:59) How to leverage AI for every possible role today.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/nicolewojno/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Adam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.What You Will Learn:The importance of having alignment with your cofounder.The concept of building a media channel as a part of every brand.Being overly structured doesn't bring you the best outcomes over time.Never stop interfacing with your customers as a founder.Highlights:(2:57) The thinking and execution behind Keyplay.(6:06) How to get people to care about your early-stage startup.(10:28) Adam’s advice to founders building a Media and community arm.(13:50) Adam’s pivotal career story.(20:44) The importance of the Co-founder relationships.(23:30) Not losing track of your customer.(27:25) How to get past the 1M mark as a startup.(33:30) Gating content is no longer needed in tech.(36:30) What's replacing gated content.(38:17) Offering a free version of your product will help your company's growth at the earlier stage.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/elenahutchison/KeyPlay's Website: https://keyplay.ioPeerSignal Website: https://peersignal.org Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Guest appearance from the one and only Paul Irving again this month as him and Scott discuss the general trends in the macro environment, predictions and paving the path forward for todays economy. They also dive into the asset class comparisons and their latest US Trade Mission trip to HongKong... Don't miss out!Highlights:(0:45) Little Summer Update.(2:14) Why the VC landscape is different this year.(5:00) Paul’s take on the private and public markets right now.(8:44) Scott and Paul’s recap on the US Trade Mission in Hong Kong last month.(13:45) Last month's GTM dinners in Toronto and NYC.(15:57) A GTMfund Portfolio Company story/update from Paul.(21:00) Expanding on the concept of “flight to quality.”(26:00) Whether founders are going to start rethinking their value propositions.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/paulsirving/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Elena Hutchison has over 15 years of B2B SaaS experience, including a 10-year run at Customer Experience leader Medallia where she supported the company's growth from Series B through IPO.As Medallia's Chief Strategy Officer, Elena led Product Marketing, Analyst Relations, and PreSales functions, and contributed significantly to the company's M&A and product strategy. Elena has particular expertise in scaling global PreSales functions - she joined Medallia as one of its first Sales Engineers and eventually led the 150-person org.S he has also built a reputation as an elite Analyst Relations practitioner, with multiple leading Forrester Waves and Gartner MQs under her belt.Prior to Medallia, Elena spent 5 years in Professional Services and Customer Success roles. (She also earned some phenomenal stories from her days as a political pollster and focus group moderator).What You Will Learn:How to stay motivated and stick with a company for 10+ years.Defining the role of Analyst Relations.Learning to step into an era of “yes” and an era of “no” equally in business.The importance of a peer group that gives you strength.Distinguishing which companies need Sales Engineers and which don’t.Highlights:(3:48) How Elena built her way up from Sales Engineer to C-Suite at Medallia.(7:22) How to fill the gaps when starting a new role.(13:10) Elena’s transition from engineering to analyst relations at Medallia.(18:24) Defining analyst relations.(25:16) Analyzing the concept of “Pay to Play”.(30:00) The metrics that matter for analyst relations.(31:41) Elena’s biggest mistake sitting at the executive table.(35:00) The power of outside mentorship.(37:20) The importance of bringing on Sales Engineers early on.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/elenahutchison/Elena's Consulting: uprightar.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Manny Medina is the CEO and Co-Founder at Outeach. Prior to Outreach, Manny was employee number three on Amazon's AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania.What You Will Learn:How to stay driven and motivated while building a multi-billion-dollar company.The importance of staying small in headcount as you begin to scale.Finding product-sales fit as fast as you can as a first-time founder.Manny shares his first sale that helped pivot the company from recruiting to sales.Why managing by forecast has changed in the last year.The best sales fundamentals to help founders succeed in today’s down market.Highlights:(2:42) Where Manny’s sustained motivation to win comes from.(5:14) Manny’s take on AI’s impact on rev tech.(9:35) Manny’s take on the competitive landscape with the emergence of AI.(19:40) An impactful story that happened to Manny recently came across.(27:24) How to maintain a strong company culture as you start to scale.(33:35) Manny’s valuable advice to first-time founders.(35:03) The story of Manny’s first memorable sale.(37:08) 2 fundamental things that have changed in SaaS over the last couple of years.(40:40) Best tip to founders.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/medinism/Twitter: https://twitter.com/medinismHost Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Drew Sechrist is the Co-founder and CEO at Connect The Dots. Drew spent over 10 years at Salesforce.com as the VP of their High Tech vertical. He started his career in late 1999 as employee number 36 at Salesforce, beginning as the number one AE globally, and later to the number one Sales Manager globally.What You Will Learn:The importance of having a centralized point of contact who can act as a trusted liaison for your business.Leveraging your network to drive revenue.Knowing when to make strong asks in sales.Introducing a Sales Ambassador role in your company.Highlights(2:50) The premise behind Connect The Dots & Drew’s story building his career.(12:56) The evolution of LinkedIn and problems we face with it today.(19:05) The importance of patience and creativity to elevate your career.(21:05) Scott's infamous play that he rolled out at Outreach that brought in hundreds of millions of dollars.(27:35) How they built Connect The Dots.(32:25) Drew’s successful play he ran at Salesforce.(39:34) Knowing when to leverage your network.(42:15) Introducing a Sales Ambassador to your sales organization.Guest Speaker Links:Linkedin: https://www.linkedin.com/in/drewsechrist/E-mail: Drew@ctd.aiConnect The Dots Website: https://www.ctd.aiHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummaryThere's no doubt that companies must become more data-driven if they want to stay relevant in the market. However, in reality, that data sits in silos while the data team and marketing or sales teams rarely communicate. Therefore, companies must bridge the gap between these departments by enabling teams to access and use data in their preferred tools. In this episode of Sales Hacker, we welcome Kashish Gupta, the co-founder and co-CEO of Hightouch, a simple tool enabling businesses to transfer customer data from warehouses to their tools of choice. Kashish discusses the mission and vision of his company and why they decided to be an inbound-driven business, at least at the early stage. He also shares his take on AI and whether teams, especially sales teams, should use tools like ChatGPT. Finally, Kashish explains how his teams use Hightouch internally and the sales team's role as consultants in providing value, building trust, and maintaining long-term customer relationships. Guest-at-a-Glance💡 Name: Kashish Gupta💡 What he does: Kashish is the co-founder and co-CEO of Hightouch.💡 Company: Hightouch💡 Noteworthy: Along with his team, Kashish is on a mission to help businesses transfer customer data easily from their data warehouses to their chosen tools.💡 Where to find Kashish: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Elissa Fink serves on several not-for-profit and corporate boards. Retired from  Tableau Software in 2019 after 11+ years as their CMO, she helped grow the company from ~$5 million to over $1 billion in revenue and helped lead it through IPO and enterprise growth, leaving right before acquisition by  Salesforce. She earned a BA in English and an MBA in Marketing. She now enjoys time with her husband, teenaged daughter and 9 year old son.What You Will Learn:Exercising the power of no.The importance of surrounding yourself with exceptional individuals.Always hire folks whose best years are ahead of them.Highlights:(4:00) What made Elissa stay at Tableau for 11 years.(7:27) Elissa explains her experience as a leader at Tableau and having to adapt as a marketer.(12:56) What Elissa attributes her career growth to.(17:42) Elissa explains Tableau’s decision to start the Tableau conference at 12M in revenue.(33:10) The importance of exercising the power of no.(36:08) Elissa’s vital mistake attacking a competitor.(39:37) How to make a big impact in your first 90 days at a new role.(44:27) A brand touch is a demand touch.(46:57) How to hire the best folks.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/elissafink/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Max Altschuler back at it this month leading our monthly bonus episode solo while Scott & Paul take Hong Kong for a US trade mission. Max hits us with some internal company updates, this months PortCo announcements, qualities that we're looking for in founders as we invest in new early stage startups, and a little topical discussion around moats and distribution.Don't miss out!Highlights:(1:30) Update on the fund, network & candidate growth.(3:03) Tailwinds, economic changes, and micro qualities that we continue to look out for at the fund.(4:30) Types of entrepreneurs/founders that stand out to us when evaluating an investment.(6:22) PortCo announcements.(7:04) "We have no moat, and neither does OpenAI." Unpacking the concept of moats and how to succeed through distribution.(9:13) Max's 4-part Series on the GTM Newsletter (Decoding Community).Host Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummarySales teams use various methodologies, including MEDDIC, MEDDPIC, and NEAT, and often switch between them based on the dominant trend. But, as our guest Richard Harris says, one size doesn't fit all, and it's not as simple as rip-and-replace if a process doesn't bring immediate or quick results. In this episode of Sales Hacker, Richard shares how he approaches processes from creation to implementation. Richard also discusses manager-employee relationships and how we can learn plenty, even from bad leaders. Richard may be the founder of The Harris Consulting Group, but he is still fighting impostor syndrome. As a result, he reminds everyone — including himself — to be kind and friendly to themselves, prioritizing self-care and mental health. Guest-at-a-Glance💡 Name: Richard Harris💡 What he does: Richard is the founder of The Harris Consulting Group and the co-founder of Surf and Sales.💡 Company: The Harris Consulting Group💡 Noteworthy: Richard is a seasoned SaaS sales leader, inside sales trainer, and advisor with 20+ years of experience. 💡 Where to find Richard: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Scott Leese is a 6x Sales Leader, 4x Founder, 3x Author, a Sales Consultant, Advisor, Solopreneur, and Community Builder. Scott Leese Consulting was founded in 2016 with a focus on companies scaling from $0 - $25m ARR. Scott founded Surf and Sales in 2017 with the mission to bring valuable events and conferences around the globe to help sales professionals and executives grow and expand their skills. Most recently Scott founded GTM United, which is a private community of go-to-market professionals united by a mission to put their development first. Get feedback, ask questions, practice self-care, and make real connections.What You Will Learn:How to land advisory work & how to hire the best advisors.Identifying which early-stage startups to join.The importance of asking deeper questions in your career.The 'Go-To-Network' approach.Highlights:(4:40) Defining advisory work in SaaS.(7:57) What to look for when bringing on an advisor.(11:07) How to land an advisory role.(17:21) The big resume blip that Scott encountered in his career.(25:50) Building strategies to discover different sales archetypes.(32:35) Earning the right to side hustle.(34:45) What Scott would've done differently throughout his career.(41:30) Scott's advice on hiring the best sales individuals.(44:20) Hot take: Go-to-market strategies won't be relevant in a couple of years.(48:54) Creating a partner channel to accelerate your business.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/scottleese/GTM United: https://www.gtmunited.com/join-nowScott Leese Consulting: https://scottleeseconsulting.comSurf and Sales: https://www.surfandsales.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummaryIn this insightful episode, Colin Campbell of Sales Hacker engages Lauren Bailey from Sales Bar, Factor Eight, and Girls Club in a thoughtful discussion on the dynamics of the sales industry. They delve into the underrepresentation of women in sales and the initiatives aimed at bridging the gender gap. The conversation emphasizes the importance of mentorship and community in fostering a more inclusive and diverse sales force.Lauren Bailey shares personal experiences in the sales industry, discussing the challenges and triumphs that have marked the journey. The conversation also explores imposter syndrome, a common occurrence among sales professionals, and ways to overcome it. Lauren Bailey highlights the essential role of confidence in navigating sales.The episode wraps up with a light-hearted discussion about the prospect of men joining initiatives traditionally designed for women, underlining the importance of inclusivity in all professional development programs. This episode is a must-listen for sales professionals seeking to understand and navigate the complexities of the sales landscape.Guest-at-a-Glance💡 Name: Lauren Bailey💡What they do: Founder and President💡Company: The Sales Bar, Factor Eight, Girls Club💡Noteworthy: Lauren Bailey builds happy teams, powerful online experiences, learning cultures, engaging workshops, and solutions to help people fall in love with sales and look forward to coming to work.💡 Where to find them: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Over the past 20 years, Jamal closed multiple $50m deals as an individual contributor enterprise seller, authored the best selling book, Mega Deal Secrets, coached hundreds of ambitious sellers to sell the largest deals of their lives, and founded the Enterprise Sellers Community, a community of practice for individual contributors.What You Will Learn:The psychology on how to sell to executives.Knowing which deals to prioritize.Multi-threading and aligning your sellers to your product market message.Earning clout and respect from executives.Highlights:(3:09) Things to think about when starting to sell to larger enterprises.(5:48) The story behind Jamal's best-selling sales book “Mega Deal Secrets”.(9:36) How to get access to the right people in the room when closing a deal.(15:12) The framework for identifying and prioritizing the right deals.(18:00) How to earn clout and respect from executives.(22:31) How to keep executives invested in your relationship.(31:26) Key components necessary in an enterprise sales playbook.(36:30) Practicing patience in sales.(41:25) The importance of co-selling as a CEO.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/jamal-reimer/Jamal Reimer's Book: Mega Deal SecretsHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In the highly competitive B2B tech space, it's easy to market your offer with so many tools and channels available. But, we can't help but notice the increased interest in referrals as more and more companies realize that word of mouth is the path to growth. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. He also shares how company culture impacts productivity and morale, primarily within sales teams. Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect's organization. Finally, we asked Tito to talk about how he got into angel investing and his consulting endeavors. Guest-at-a-Glance💡 Name:  Tito Bohrt💡 What he does:  Tito is the CEO of AltiSales. 💡 Company:  AltiSales💡 Noteworthy:  Tito is an expert in sales development and all things sales. 💡 Where to find Tito:  LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sam Jacobs is the founder & CEO of Pavilion and was Host of The Sales Hacker Podcast, Sam is focused on helping people unlock and achieve their professional potential. He believes there is greatness within all of us and sometimes it just needs a mechanism through which it can be brought forth. This philosophy led him to build a company called Pavilion and the purpose of that company is to help members, employees, and stakeholders realize the greatness within themselves.Pavilion is a paid membership for leaders of all levels dedicated to providing support, assistance, education, and career growth. They  are a global organization with over 9,000 members and hubs in every major city in the world. Sam created Pavilion based both on his personal experience and the experiences of friends, partners, and colleagues in the high growth community.What You Will Learn:Pre-negotiating your severance pay and equity when joining a company.Adjusting comp plans and aligning each contributor's goals to the company's.Pivoting away from the zero-interest rate era.Highlights:(3:16) SVB banking analysis.(11:06) Pavilion’s origin story.(15:00) Stepping into Pavilion's next chapter.(23:48) What people should be thinking about and negotiating for in their contract as they move into their next roles.(35:41) How to handle getting paid not at market rate.(41:29) Hot take: Sales people don’t actually generate the money in the business.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/samfjacobs/Pavilion's Wesbite: https://www.joinpavilion.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it's critical to do it right.In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred, the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence.Check out Will's killer series "1 email. 2 takes."https://www.youtube.com/playlist?list=PLGXnz4Tyz3-SFxoZNp8RijB-qnKWZMcNU Don't forget to subscribe to the podcast and follow Sales Hacker on LinkedIn.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Stevie oversees Vanta’s go-to-market team to support the company’s rapid growth. Stevie brings over 20 years of sales and business development experience to the role, most recently serving as Vice President of Mid-Market Sales at Twilio, running a $425 million business for the market-leading cloud communications platform. Joining as one of their first account executives, Stevie played a pivotal role in establishing Twilio’s enterprise business with key Fortune 500 customers. She helped to grow the sales team from a dozen to over 1,000 team members. Stevie also supports startups, serving as an angel investor and advisor for the past decade.What You Will Learn:How to succeed in technical sales as a non-technical person and with a non-technical resume.How to look for curiosity in candidates when in the hiring process.Turning a lack of belongingness into an abundance mindset and greater success.Don't undermine the power of networking.Highlights:(1:48) What Stevie attributes her early success to.(4:20) How revenue leaders and their teams are currently using AI today - building a team for AI revops.(10:48) What made Stevie reach all-time success in sales during her time at Twilio & how to break into technical sales as a non-technical person.(13:30) 2 fundamental ways to test for curiosity in an interview process.(16:10) Stevie’s career-shaping story that turned rejection into fuel.(22:45) Transitioning from changing from a scarcity mindset to an abundance mindset.(26:35) Stevie’s mindset shift on the importance of networking in your career.(33:28) The struggle to hire talent in today's market.(35:47) Vantas open roles as of May 2023.(37:40) Hot take: Resumes don’t matter.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/steviecase/Vanta's Wesbite: https://www.vanta.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sales is a number-driven business. And if you want to win over your customers, you need to put in a lot of time, energy, and effort. But the only thing that will set you apart from your competitors is going the extra mile.In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Rex Biberston, the principal at No Fluff Selling. They talk about the importance of relevance and resonance, why you need to start with the fundamentals first, and how to stand out in the crowd.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Juan George (JG) is the Co-Founder of 858 Partners, a boutique restaurant technology management & investment firm that he Co-Founded with his former CRO in January 2023. 858 Partners provides go-to-market expertise, capital, and connections to restaurant technology organizations possessing the ingredients to achieve extraordinary success within the Enterprise Restaurant Vertical.Prior to launching his agency, JG was the former SVP of Enterprise Sales at Olo, the leading on-demand commerce platform for the multi-unit restaurant space. JG joined Olo as a Seed Stage start-up and over the course of a 15+ year run helped the company go public on the NYSE under the ticker OLO. During his tenure as an IC/Leader, Olo signed 71% of the Enterprise Restaurant Market (82,000 locations) and become the gold standard for enterprise software in the restaurant tech ecosystem. Olo’s growth story is a masterclass in focused, lean, and efficient GTM execution in a period of market excess. Of the 2021 vintage of SaaS IPOs, Olo was the single most efficient in 2 categories: 1) Lowest Sales to Revenue Ratio (8%) and 2) Lowest Burn Multiple (0.05%).What You Will Learn:Patience is a virtue in startup land.Know your buyer beyond what may be presented.Go lean in your team to win.The importance of saying no in sales.Why hiring good sales leadership is fundamental in scaling your company.Highlights:(3:05) JG’s background and experience at Olo.(11:53) Update on 858 Ventures and JG’s recent transition from Operator to VC.(21:00) Enterprise sales efficiency and the new vertical SaaS playbook.(35:44) How Olo began its winning streak straight into IPO.(43:02) JG’s biggest mistake as an operator hiring insider sales reps.(44:48) Biggest learning throughout JP’s 15-year stint at Old.(51:42) JG’s controversial claim that Outbound is dead.(54:29) Hot take: You better be using ChatGPT at all times of the day.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/juangeorge/858 Partners Website: https://858partners.com/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource: Food on Demand Article about JG's: With New Venture, Ex-Olo Execs Launch 858 Partners.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Back at it for another monthly Jam session but this time with an ultra special guest... The man, the myth, the legend; our very own Paul Irving. Not just a handsome devil but also the brains behind the GTMfund operation takes Max's seat this week to hit us with all the GTMfund updates in the last month.Talking AI's influence on the GTM stacking process, How partnerships and referrals are going to play a huge role in pipeline velocity, Paul's career advice to folks starting out in a role... and tons more!Highlights:(2:51) The truth behind Scott & Paul's friendship.(3:48) The birth of DormVIP, Scott & Paul's first business.(5:45) Paul's experience leading up to joining the GTMfund.(9:12) Unpacking common conversational themes discussed with our LP's and Founders at our latest GTM dinners.(14:57) Upcoming events including a dinner at the US Embassy in Hong Kong.(18:04) The new GTMfund rebrand.(20:10) GTMfund deals in April and the value in our community.(23:13) Paul's personal career advice to folks starting out in their new role and hoping to make an immediate impact.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/paulsirving/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sales leaders play a critical role in a business's success because they are responsible for driving revenue growth and developing and executing sales strategies. And some of the benefits of being a sales leader are high earning potential, the ability to impact the bottom line, and the opportunity for career advancement, flexibility, and building and leading a team. But, on average, revenue executives have a shockingly short tenure due to various factors, including the stressful nature of the job, the need for constant results, and the fact that sales leaders are often the first to be held accountable when revenue targets are unmet. In this episode we make a huge announcement and Sam Jacobs, the founder and CEO of Pavilion discusses the challenges facing sales leaders, how the Sales Hacker podcast helped his career, and how you can succeed with kindness.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Julia Gilinets is currently the Head of Sales at Pocus, also a go-to-market executive who has helped scale businesses from 0-100M across a multitude of different industry verticals. Julia has intentionally built the product led sales foundation before it was cool; Doing PLG before PLG was a thing. She brings data democracy to go-to-market teams everywhere and always out there advising, speaking, and teaching. What You Will Learn: The importance of forming deeper relationships within your companyUnderstanding trends for the greater good of your productThe positive outcome derived from the pursuit of data Resorting to discovery in order to better understand people’s behaviour Why outbound and the SDR role is outdated Highlights:(1:40) How Julia started doing PLG before PLG became widely known.(9:05) How to make sense of your product’s data.(12:06) Julia’s experience working in AdTech: going from 0-35 Million and later acquired by Twitter.(18:53) How to carve out equity for yourself after an exit.(26:48) How to overcome mismanagement by your CEO.(31:51) Hot take: Outbound in the SDR role is broken.Guest Speaker Links:Linkedin: https://www.linkedin.com/in/juliagilinets/Pocus' Website: https://www.pocus.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kevin Bailey is the Co-founder and CEO of Dreamfuel, a mental performance coaching platform for winning teams. Kevin Bailey is 3 time tech Founder who has done mindset coaching for over a thousand Sales professionals and currently completing his masters in applied neuroscience. What You Will Learn:Habit formation coaching.Best recovery tools to equip yourself for success.Guided visualization as a form of healing.How to guarantee success in your career through a flow state.Highlights:(2:32) Kevin’s philosophy and thinking of being a mental performance coach.(6:18) Kevin’s connection with mental performance and deep-rooted story.(13:01) Tools that Kevin used to turn his life around (including Wim Hof breathing).(17:03) Coaching people on habit formation.(25:45) A walk through of some of the best exercises to do when feeling mentally trapped.(27:38) Guided visualization as a mental performance exercise.(39:55) What good recovery looks like.(43:30) Hot take on grind culture.Guest Speaker Links:Linkedin: https://www.linkedin.com/in/kevinjamesbailey/Deamfuel's Website: https://www.dreamfuel.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups. Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years. What You Will Learn:Best ways to overcome your Imposter Syndrome.How to leverage your community in order to elevate your career and drive pipeline.How to better understand your company's objectives.An in-depth explanation of Kathleen's entrepreneurial journey and the importance of drawing lines in the sand when starting out.Highlights:(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team.(8:09) Strategies to overcome Imposter Syndrome.(12:33) Tips & tricks for managing a board.(15:47) Why community is more important than ever.(21:17) Who should be showing up in your community to drive actual revenue and demand.(27:45) Incentivizing your team to show up in the community.(31:11) Kathleen’s experience building and selling her company.(40:50) Tactical advice to founders who haven’t yet found product-market fit.(44:27) The importance of investing in your personal brand.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/  Pavilion's Website: https://www.joinpavilion.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Justin Strackany is an early stage software vet, investor, GTM executive, and worked as the first employee at SecureLink for a total of 18 years. Throughout his career at SecureLink, Justin played a multitude of different roles including Director of CSM, VP of Sales, and most recently as their Chief Customer Officer. Justin shares an impactful story at SecureLink that led his CEO to bring him in as an acquisition partner. Discussing the journey of an acquisition through a private equity firm and the pivotal decision of rolling his shares post acquisition. What You Will Learn:Knowing your values when joining a company.The benefits of startup learnings and acquisitions.How to manage and level up in the private equity and venture capital space.The importance of relinquishing control as a leader.How to work within an executive team.How to manage up to a board & private equity firm.Highlights:(3:05) Hot take on Bitcoin’s trajectory.(8:33) Building and starting out SecureLink as an Acquisition Partner.(16:12) Knowing what your equity equates to when joining a company.(19:05) What Justin implemented on the Go-to-Market front after being brought on.(21:20) Blind spots encountered post acquisition.(29:47) What Justin did to triple sales post acquisition.(32:10) Things to do to set yourself up for a CRO role.(35:57) Actionable ways to improve revenue retention.Guest Speaker Links:Linkedin: https://www.linkedin.com/in/justinstrackany/GTM Consulting: https://www.linkedin.com/company/gtmdotconsulting/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummaryBen Dietz is the general manager of Mintel, a leading data and analytics company. The company operates across North and South America, Europe, Africa, the Middle East, and Asia-Pacific. In this episode of Sales Hacker, Ben recapitulates his first days in the company, the company's core services, the challenges they faced during the pandemic and are facing now, given the recession and other global events. Ben and host Sam Jacobs talk about the importance of trust and support in a crisis, both internally and externally. Ben discusses how you can be a realistic yet motivational leader and how giving and asking for feedback is critical for a manager to move his team and operations forward.  Guest-at-a-Glance💡 Name: Ben Dietz💡 What he does: Ben is the general manager of Mintel.💡 Company: Mintel💡 Noteworthy: Ben began his career in logistics and supply chain with ConAgra Foods, then moved into supply chain consulting, and eventually pivoted to sales when he joined Mintel. He has held seven different roles across two continents through his 14 years at Mintel, during which Mintel has tripled in size.💡 Where to find Ben: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Max Altschuler and Scott Barker back at it for yet another monthly jam session!Touching base on the latest internal and external updates, our official GTM retreat announcement, newest deals, the secret sauce in throwing executive level events, & Max's hot tips on his 36th birthday and everything he's been working on in regards to personal and career development.Highlights:(1:33) Annual GTM retreat details.(2:10) GTM Job Board updates.(3:33) How to host a white-glove experience event for executives?(5:40) Building and fostering a deeply authentic community (through our annual retreat).(7:20) The value and takeaways from our GTM sessions - how we look at businesses, how we size up opportunities, etc.(16:48) Max's 36th Birthday fueled with reflection, recalibration, self growth.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Tyler Short joins us this week as we dive into all things Go-To-Market, but this time with a Venture spin on things. We get a deeper glimpse into what's going on across the VC world and the implications of today's market for founders & investors. Tyler currently works as the General Counsel and Director of Operations at SixThirty Ventures.Tyler peels the onion on one of his biggest career learnings to date - a venture deal that crumbled apart. Not one to miss!What You Will Learn:Things to look out for as someone investing in startups today.How to fundraise smarter.The fundamentals to help you better navigate which startups to invest in.Legal necessities to be aware of as a founder.Knowing when to walk away from a deal.Highlights:(3:26) VC terminology & how to break into venture.(6:28) Predictions and themes in today's Market.(14:15) A deal that fell apart and what Tyler learned throughout the process.(30:36) Best advice to founders struggling to raise in this market.(33:27) Advice to founders around legal work.(35:42) Tyler’s view on AI legal tech.(38:15) What the best founders do to move the needle.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/tyler-short-gc/Twitter: https://twitter.com/TylerShortVC Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Erica Kuhl joins us this week for an inspiring episode on how to build your community in today's environment, with over 20 years of enterprise community expertise. Erica shares some valuable tips and tricks that she learned after spending over a decade successfully building the Trailblazer community and ecosystem at Salesforce. What You Will Learn:How she built the Trailblazer Salesforce community from scratch and what inspired her to do it.How to run programs with any size budget and any size team.How to build community strategies to scale.The positive outcomes of exceptional leadership.The importance of aligning community to a business strategy.Highlights:(2:30) Intro & Erica's experience building out trailblazers at Salesforce.(10:55) Hot take: The over saturation of community.(18:25) Challenges scaling the community at Salesforce.(35:24) What Erica would do differently if she could go back and build Salesforce's Community all over again?(42:58) Erica's advice on how to make team meetings more upbeat, lively, and productive.(45:20) Erica's take on a widely held belief that revenue leaders share that she thinks might be bullsh*t.(47:23) Step 1 when starting a community.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/ericakuhl/Twitter: https://twitter.com/ericakuhlBlog: https://medium.com/@erica.kuhlWebsite: https://www.ericakuhl.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dave Kennett joins us on this week's episode to discuss lessons learned throughout his years transforming businesses to adapt for a digital world, the art form of sales, how to lead from the front, and walks us through the genesis and evolution of Replayz.In 2019, after an extensive career at notable companies such as AutoTrader.ca, Strutta, Payfirma, Hootesuite, and MergeBase, Dave founded Replayz - a predictive SaaS platform that uses Data Science to analyze Call Scoring Results to predict what skills matter the most.What You Will Learn:The importance of role-playing, how to communicate to the CFO.Steps to building trust and rapport through credibility.How to cultivate and leverage customer stories for a competitive advantage.5 leadership tools to arm your team with.Ways to visibility improve your win rate.How to lead from the front, and learn the most from past mistakes.Strategies to navigate career path options in the current environment .Highlights:(5:20) Call coaching culture & Replayz pain point solution strategy.(7:45) Blind spots in discovery/demos & how to avoid them.(13:22) Common threads of sales reps that consistently crush it.(18:10) How to introduce a customer story?(21:45) The importance of role-playing.(25:00) Digitally transforming AutoTrader to Trader.ca.(27:10) Leadership lessons from experience.(34:25) How to think about career pathing.(39:10) Rounding out your leadership skills.(40:25) Widely held beliefs that are wrong.(44:30) Actionable moves available now.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/dkennett/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

‘Thinking more out of the box instead of just following playbooks is something that I think is important.’ - Martin Gontovnikas. In this week’s episode, Scott Barker chats with Martin Gontovnikas ‘Gonto’ about taking big risks in marketing, Generative AI, and understanding customer behavior while making marketing strategies.Gonto is the founder of Hyper Growth Partners. He previously worked with Off Zero where he started in branding relations and ended up in marketing and growth, growing with the company in revenue from 20 dollars to 20 million average revenue.What You Will Learn:The impact of Generative AI on marketing.How to achieve big hairy audacious goals in marketing. Experimenting in marketing when risk tolerance is low.Highlights:(04:02) Generative AI for marketing.(09:56) Where will Generative AI be in 10 years?(13:31) Audacious goal experiments that worked.(22:53) Big audacious goals that turned out successful.(30:29) Restructuring back after implementing an audacious idea.(33:40) Running experiments when risk tolerance is low.(36:40) How long do you run an experiment before making a decision?(39:31) What most revenue leaders believe but Gonto doesn’t agree with.(44:01) Fitting marketing strategies into users’ habits.(46:36) How to get in touch with Gonto?Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/mgonto/enWebsite: https://www.hypergrowthpartners.com/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummaryThere are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy? In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of People.ai. They talk about why buying needs to be a team sport, why forecasting won't lead to the growth you need, and the importance of diversity in technology.Guest-at-a-Glance💡 Name: Mariana Cogan💡 What she does: She's the CMO of People.ai.💡 Company: People.ai💡 Noteworthy: Mariana is known for building strong alignment with sales. She's also a committed advocate of diversity inclusion and founded the Hispanic ERG resulting in building the best teams and bringing different lenses to the C-suite.💡 Where to find Mariana: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Max Altschuler and Scott Barker back at it for another monthly jam session. Sharing some compelling internal company updates as well as the impact of our candidate placements in the last year (placing over 80 candidates in the last year). We also can't help but discuss some topical stuff, including: Whether companies should begin to ban alcohol at work related events, generational trends, and ChatGPT's takeover on our creativity. Highlights:(1:50) The generational evolution within the work force.(4:45) The importance of our creativity and whether ChatGPT has much competition against it.(13:17) Hot take on whether companies should ban alcohol or not.(16:20) Internal company updates & the motivation behind our decisions [new HQ office, new official GTMfund hires].(27:00)  Deal updates & SPVs.(29:42) Angel Investing sessions and candidate placements at our portfolio companies.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Stephenson joins us in this week’s episode to talk about the modern revenue architecture. Mark has 30 years of solution sales leadership experience, with high growth series A through D companies. Currently he's an advisor at Evisort, former VP of Sales at Avi Networks, and has worked at large companies such as HP, Cisco, & Xerox.. We kick off this episode by unpacking the 5 leading and 4 lagging indicators of a strong go-to-market team that drive your business.What You Will Learn:The importance of getting cross functional alignment within your team.Leading metrics that every leader should be focused on.5 layer framework on modern revenue.Highlights:(8:03) 5 Layers on how to Go-to-market.(13:48) Problems to solve on the Go-to-market approach.(20:37) Where Mark’s gone right and wrong in defining ICP.(26:10) How to hire great talent.(32:18) Cross-functional alignment.(36:00) the leading and lagging metrics for successful alignment.(45:00) Mark’s take on the layoffs happening in todays market.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this week’s episode, Scott is joined by Bryan Breckenridge and Corey Marshall, the co-founders of VITAL, a company that harnesses impact-powered revenue and culture to accelerate growth.Corey Marshall is a builder, advisor, and investor with a strong background in CRM Data. He previously worked with Splunk, a cybersecurity startup where he built programs around workforce development, employee engagement and volunteerism.Bryan Breckenridge is a social intrapreneur who thrives at the intersection of corporate and nonprofit mission fulfillment maximizing social, environmental and economic returns. He has implemented growth and impact strategies and integrated nonprofit networks into core operating structures at Salesforce, LinkedIn, Box, Zillow, and Snyk.They explore the world of social impact issues in startups, including how and when startups should get involved in social issues, which issues to take on, how to align these with the company’s values and how these help in connecting with the customers for eventual profitability.Highlights:(1:44) Introduction of speakers.(2:50) Corey Marshall’s background story.(5:15) The impetus for Splunk.(6:36) Bryan’s background.(9:42) Bryan’s time at Salesforce.(11:08) The truth about the Sales profession.(13:26) Having environmental, social and governance in mind as a Startup.(19:34) Attracting talent that aligns with your company’s values.(22:09) When should a company take a stance on social issues?(29:11) How should startups establish which social impact issues to focus on?(36:42) Corey’s story about building strong partnerships through participating in social impact issues.(40:16) Merging problem solving for clients with addressing social issues they are passionate about.(47:39) Strategies that revenue leaders or founders can implement.(53:56) Social impact participation extends beyond sales and marketing.(56:14) How to get in touch with Bryan and Corey.Guest Speaker Links:Bryan's Linkedin: https://www.linkedin.com/in/bryanbreckenridge/Corey's Linkedin: https://www.linkedin.com/in/coreymarshall/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Pivoting and verticalization has the potential to be a  game-changer for many companies. A case in point is the story of Seismic.On the podcast today is Ed Calnan,  the founder and former CRO of Seismic, a company he led through the pandemic. In this episode, you will learn how Ed, as the  company’s first BDR, grew the company to 1,500 people, 2,000 customers, and $300 million in ARR  through successful pivoting and verticalization to financial services.What You Will Learn:The power of pivoting and verticalization and how to do it successfully.The value of vacation, rest, and relaxation.The importance of analyzing and sharing team successes.Highlights:(3:00) Ed’s reflection on founding Seismic and taking a long break after 11 years.(9:30) The value of sales enablement.(13:00)  How to pivot and verticalize successfully: Case study of Seismic.(32:20) The benefits of being a specialist and an expert.(35:50) Why you need to analyze and share team successes.(48:42) Discussion on consistent communication, being open and authentic.(49:42) Strategies for growing a company and harnessing customer stories.(52:20) A strategy founders and revenue leaders should implement to move the needle.(55:30) One common misbelief held by revenue leaders. (57:03) The challenges of being a revenue leader: How to identify and address core issues.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/edcalnan/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the podcast, we have the privilege of speaking with Cara Felleman - a dynamic advisor, investor, and sales powerhouse. Cara is currently serving as the Vice President of Sales at Vividly and is also an LP at GTM Fund, where she uses her expertise to help startups grow and scale.With a wealth of experience, Cara has a unique perspective on what it takes to succeed in a fast-paced and competitive environment. When it comes to hiring, she identifies two key attributes that she looks for in employees. The first is the unwavering drive to succeed despite obstacles. The second is having a positive outlook and being able to stay hopeful even when things seem hard.Cara is also a passionate advocate for diversity and inclusion in the workplace. She believes that companies need to take into account the emotional and cultural impact of their decisions, such as layoffs, on employees.. Cara thinks we can make workplaces that are more fair and open to everyone if we approach these problems with empathy and understanding.Join us as we delve into these important topics with Cara Felleman and gain valuable insights into what it takes to create fair, safe, and successful workplaces and sales teams.Highlights:(2:37)  Qualities of a successful go-to-market professional.(5:46)  Why companies need to be more considerate in layoffs. (8:00) How layoffs have a greater impact on women. (11:50) Exploring strategies for attracting and retaining Gen Z talent.(16:24) Building the sales team at Resy: The challenges and lessons learned.(20:35) Finding the middle ground between control and collaboration.(32:19) Discussion on how to relinquish control and trust your sales team.(37:06) Conversation on radical candor. (38:26)  One thing most go-to-market leaders believe that is not true.(42:49)  The value of human connection in business.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/carafelleman/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, John Barrows, CEO of Sell Better by JB Sales, helps you understand what the new reality of sales looks like and how to stay ahead of the AI curve. With his expertise and experience, John discusses the implications of AI and automation and how it will challenge the sales profession, as well as the importance of remaining human and personalizing your sales approach. What You Will Learn:The future of sales with AI and automation.How sales professionals survive and thrive in a world of AI and automation.The potential ramifications of automating jobs.AI personalization at scale.Highlights:(4:40) John and his daughter’s children book about sales.(7:34) How ChatGPT will change the sales profession.(9:10) Why you must get interested and learn to leverage ChatGPT.(11:20) AI personalization at scale.(15:00) The impact of the recession and AI revolution on sales jobs.(17:25) The failure of the education system today.(23:55) Addressing the university ban of ChatGPT.(28:00) John’s learnings from getting fired twice – “They were two of the best things that ever happened to me.”(43:01) John’s best actionable advice to revenue leaders.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Max Altschuler and Scott Barker back at it for another monthly jam session. They share company updates for the month of January, including some exciting PortCo announcements. They also discuss the ongoing layoffs and some strong advice on how to create and maintain solid pipeline in this market, as well as some predictions on the future of the SDR role.Highlights:(1:47)  PortCo updates and highlights.(6:55) A behind the scenes intel on the 70+ candidates that the GTMfund placed in the last year.(13:00)  Most common challenges founders and revenue leaders are facing today.(17:24) The future of the SDR role. Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Episode SummaryAI is here to stay, and restaurants must follow the trend to stay relevant and grow. However, regardless of the concern around it, technology will not replace human staff. Instead, you can use it to provide an exceptional customer experience. In this episode of Sales Hacker, we are joined by Brandon Barton, a hospitality tech entrepreneur, to discuss his career path, especially his transition from the non-tech to the tech side of the business. Brandon explains the role of AI in the hospitality space and how it can help enrich customer experience. He also talks about his transition into the C-Suite and becoming the CEO of Bite. Finally, Brandon shares valuable advice for anyone who is considering a career change but fears that it is a mistake.Guest-at-a-Glance💡 Name: Brandon Barton💡 What he does: Brandon is the CEO of Bite.💡 Company: Bite💡 Noteworthy: Brandon Barton is a hospitality tech entrepreneur and has used his experience in operations at top hospitality groups to build and scale early-stage tech products. Before Bite, Brandon was employee number four at Resy, a leading restaurant reservation platform, where he built and oversaw sales operations. Bite's goal is to elevate hospitality, which is also Brandon's passion.💡 Where to find Brandon: LinkedInThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Udi Ledergor is the former CMO of Gong and the company's current Chief Evangelist. The insights he offers in this episode are invaluable for anyone interested in branding, content development, negotiating, or creating a devoted fan base. What You Will Learn:How Udi Ledergor and Gong achieved 100x growth in a short period of time.The hacks and strategies used to create a powerful brand presence on a limited budget.The impact of providing an exceptional candidate experience even if they are not given an offer.How to negotiate well.Highlights:(0:49) Udi Ledergor: From Gong’s CMO to Chief Evangelist.(13:49) Udi’s superpowers: Branding and Negotiation.(14:58) How Udi secured a Super Bowl commercial with a modest investment.(21:15) Marketing hack: Amplifying modest offline investments like billboards with digital.(28:00) How to create raving fans.(31:00) Content strategies: New, thought-provoking, and controversial create conversation.(36:33) How to negotiate properly.(41:00) Why you shouldn’t have pricing conversations over email.(44:08) Getting noticed on LinkedIn: Bold, controversial, conversational content.(49:03) How revenue leaders can succeed by going back to basics.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/udiledergor/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we are joined by Rick Smolen. Rick is the current Head of Sales at Loopio. He is a results-focused revenue leader with over 20 years of experience in tech and enterprise software sales. Rick used to be the Head of Sales at Greenhouse Software, where he oversaw the company's annual recurring revenue tripling to over $65 million in less than three years. Prior to that, he spent over a decade at Interlinks in sales, sales leadership, and international roles, and helped the company grow to over $300 million in annual sales.What You Will Learn:How to transition from a great salesperson to an effective people leader.Three sales methodologies, when to use them, and how to teach them.How to sell in a different global market.Highlights:(1:25) Rick’s background.(4:13) Rick’s first management role and career journey.(8:08) His opinion on promoting your top sales rep to leadership.(11:00) How to foster people management skills. (11:20) The value of mentorship in developing leadership skills.(14:20) Why transparency is key in team and leadership building.(16:40) How to deliver/receive tough feedback constructively.(18:18) Three different sales methodologies, when to use them, and how to teach them.(25:40) Rick’s learnings from spending 12½ years at a company.(29:40) Rick’s experience and learnings from selling in Asia.(33:52) Comparing doing business in North America and Asia.(37:37) Strategies to keep your team motivated through tough times in 2023.(41:28) One actionable strategy Rick has used to increase revenue.Guest Speaker Link:LinkedIn:https://www.linkedin.com/in/ricksmolen/  Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Bob Elliott is the former managing director at SAP Canada, former SVP of sales at HootSuite, and former CRO of Built and Forder and limited partner in GTM funds. Bob shares insights from his own story of acquiring $53 million for one of his customer’s SAP, taking a chance on a sales representative, and some of his personal thoughts on work ethic and work-life balance.Highlights:(02:05) Bob’s backstory.(04:50) Shifting the end of year quarter to January.(7:44) Is the old marketing playbook breaking down?(11:47)  Balancing quick transitions and giving experiments time to get results. (15:07) Knowing when to ramp up a sales representative.(20:35) Resolving the work-life balance equation. (22:45) Engaging in conversations that bring you energy.(25:14) Bob’s story of growing SAP’s revenue to $53 Million.(30:45) Bob’s story on taking a chance on a sales rep at SAP.(35:29) Don’t let your imagination limit the size of your potential.(37:49) Bob’s biggest motivation at age 25.(40:21) What must one do to get noticed for a promotion?Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/bobelliott1/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Pukar C. Hamal is the CEO and founder of SecurityPal, a company that makes security questionnaires. Pukar has a strong background in Startups and Tech having started out in San Francisco in the early 2010s in a time of booming innovation and creativity. He talks about how startups ought to navigate the topic of data privacy. He also shares insights on what security leaders should look out for, understanding the context of your specific organization in managing data security, evolving with the times, advancing best practices, and more.This discussion explores his experiences as a sales development representative, his philosophy on risk-taking and regret-minimizing, and some of his career lessons.What You Will Learn:What sales development representatives do.Data privacy: what it is and what it means for startups.What security leaders ought to look out for.Pukar’s career learningsHighlights:(1:33) Pukar’s background story and SecurityPal beginnings.(6:47) The future of the SDR rule with increased tech automation.(12:25) The challenging nature of SDR roles.(16:49) How the SDR environment has evolved over time.(21:15) Pukar’s journey in tech: taking risks and minimizing regrets..(27:40) How to resolve deals that are stuck in legal procurement.(31:41) Advice for sales development reps on closing deals.(45:30) What security leaders should be looking at.(50:35) Pukar’s key career learnings.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/pukarhamal/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In our first bonus episode of 2023, Max Altschuler and Scott Barker share updates for the new year and insights into how the year of 2022 unfolded. Max also shares his top tips and guidance for goal-setting at the beginning of a new year to set yourself up for personal and professional success.Highlights:(3:26) New Year’s Resolutions.(11:56) Max’s Goal-Setting Exercises.(17:58) What are we most proud of?(20:59) What to expect in 2023 and beyond.(24:17) The IPO Backlog.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/maxaltschuler/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Brendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.What You Will Learn:Why it’s important for a business to hone it’s messaging to better position itself.When the business should broaden its messaging.Love for the customer Vs Love for the Tech. Highlights:(2:55) About Brendan Dell.(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.(11:28)  What is positioning?(12:26) Brendan’s story about failure.(20:45) How founders can focus on solving real problems before rolling out products.(24:34) How do founders know when to broaden their marketing message?(30:12) What makes great B2B brands unique?(33:38) Why it’s important for businesses to position themselves for a specific persona.(39:00) Brendan’s message to listeners.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/brendandell/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 188: Carl-Erik Michaelson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg, CEO and Co-founder at TicketCo, an event sales solution for organizers and venues. Join us for a playfulconversation about a wild guy who took a wild ride to become wildly successful at selling tickets.What You’ll LearnWhy money alone will will never be enoughFind love in what you do and for the people around youHow your early career will inform the later part of your career  Show Agenda and TimestampsAbout Carl-Erik & TicketCo [00:40]Biggest lessons in building a business [06:35]The power of remote work [11:03]Pay it forward [19:48]Sam’s Corner [00:00]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Erik Kostelnik is the CEO and founder of Postal. He is an award-winning entrepreneur and sales leader that has founded and scaled multiple tech companies that have led to hyper revenue growth and major capital investments.Erik gives his take on the possibility of a recession by explaining indicators like the IPO traffic jam, the commercial real estate situation, and rising debt.What You Will Learn:The value of strong network (and how to build one).Reading the current economic downturn.The three most important company metrics and why you prioritize them. Highlights:(2:40) The value of your network. (How to prune and develop a strong network).(9:27) Erik’s take on the current down market/looming recession.(10:50) Why it is going to be difficult for unicorns to IPO.(14:00) Why commercial real estate leasing could be a cliff.(21:40) The experience that changed the trajectory of Erik's career.(35:33) What Erik would do different in his career.(39:39) How to attract great talent in the down marke.(42:48) The three most important company metrics. (43:02) Why you can’t sacrifice your average revenue per employee and customer acquisition cost for bad talent.(46:20) Summary of Erik’s career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/erikkostelnik Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 187: Alex BucklesThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Alex Buckles, Co-Founder and CEO of Forecastable, which helps people sell in partnership with other vendors to deepen traction, penetration and integration to extend customer lifetime value. Join us for an engaging conversation about developing and implementing new, effective go-to-market strategies.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Suresh Khanna is the Co-Founder and COO at Pieces. He is the former CRO and president of AdRoll Group, where he led the go-to-market strategy, scaled sales, success, and support teams from 10 to 400 people, and increased revenue from about $3 million to over $150 million when he left. Suresh also established award-winning training and development programs that helped the company win Best Place to Work multiple times What You Will Learn:How to build a performance culture that works.How AI advancement could impact go-to-market and agencies.How to maintain raw energy while scaling. Highlights:(5:12) Suresh’s background and story.(10:00) Why Suresh turned down a once-in-a-lifetime McKinsey job at 26.(12:22) Suresh’s experience at Google.(13:22) Why Suresh left Google for AdRoll.(14:39) Suresh’s success at AdRoll.(14:39) Suresh founding Pieces.(17:00) AI advancement and its potential impact on go-to-market and agencies.(25:21) How to build a winning performance culture.(28:54) How to find and hire people wired for greatness.(34:01) How to train managers to make better hiring decisions and scale the hiring process.(38:29) How to reduce new hire ramp-up time.(44:20) How AdRoll created a winning self-policing culture.(46:20) What Suresh would do differently.(49:15) How to keep the raw energy when rapidly scaling.(53:32) The number one reason startups fail.(57:30) Summary of Suresh’s career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/khannasuresh/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Dini Mehta is the former CRO of Lattice, a people management software for growing companies. She’s an operating partner at Operator Collective, bringing together 150+ of the world’s most successful tech operators from a variety of backgrounds as Limited Partners (LPs), each with current experience building, growing, and running the world’s most admired companies.Additionally, Dini serves as a mentor, advisor, and angel investor.She discusses her journey from hating sales to deciding on it as a lifelong career, how her leadership and collaborative skills have grown, and how she dealt with loss of control as a leader during the pandemic.Highlights:(3:57) Dini Mehta’s background.(6:28) Dini’s take on AI.(9:10) How did Dini decide to get into sales?(15:24) How should founders plan for their incremental growth?(18:49) Making bets on business.(21:47) Deciding on whether to make a bet or shelve it.(25:49) Dealing with change during the COVID Season.(32:50) How to deal with loss of control as a leader.(40:23) How to articulate the need to adjust expectations without seeming like you’re avoiding a challenge. Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/dinimehta/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this month’s bonus episode, Max Altschuler and Scott Barker share updates and insights into what’s going on in the venture capital landscape.How do companies stay afloat during a recession? How do they build the right foundation to set themselves up to operate efficiently? When is the right time to ‘restart the car’? These and more are the questions they answer in this update.Highlights:(1:06) - Thanksgiving.(3:18) - The latest from GTMfund.(3:56) – Why is capital going to more experienced leaders?(7:25) - Tough times are the most rewarding.(9:11) - Setting the right foundation for long-term sustainability.(12:35) - When to restart the car (Focus on growth again).(16:15) - Get in touch with GTM.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this week’s episode, we are joined by Chris Donato who shares his journey: lessons, losses, and wins in the Sales profession. Chris is the CEO of Esellas, a company that helps salespeople sell.He discusses finding purpose in work, taking big risks in sales, and some lessons in his career. Chris shares stories from his experiences in turning a napkin idea into a $300-million contract, losing an $850-million deal, being instinctive in making business partnerships, being strategic in attempting to make a sale, and so much more. What You Will Learn:How to find purpose and create meaning in your work.How and when to take big risks in sales.How to transition from mid-market to enterprise.Highlights:(0:57) Introduction.(1:27) Why is there a drop in Gen Z workforce participation?(4:30) Finding purpose in work.(9:05) A napkin idea worth $300 million .(14:50) How to turn a business problem into an opportunity.(20:45) Does it get easier to take big risks?(22:44) What would Chris do differently now?(25:50) Using relationship mapping to your advantage.(27:55) How to transition from mid-market to enterprise.(31:40) Lessons from a career in sales.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/cmdonato/ Website: https://www.esellas.com/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute.May graduated from Harvard University and spends her time between San Francisco, where Writer is based, and London, where her two children live.Highlights:(01:40)  May’s introduction.(04:15)  May’s learnings from Lehman Brothers and the economic crisis of 2008/2009.(08:40)  What you need to consider when accessing capital in 2023.(12:57)  How much attention should you be paying to AI and its impact?(21:17)  What is going to happen to AI in 2023.(23:55)  Writer’s product-led growth motion and stories.(30:24)  The importance of consultative sales and how it impacts everything else in the business.(37:08)  How to recruit A-players in the macro-environment.(43:52)  Summary of May’s career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/may-habib/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Lars Nilsson is the VP of global sales development at Snowflake. Prior Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloudera developed the sales methodology known as account-based sales development, which has transformed how businesses approach high-value targets, and is an integral part of most teams playbooks today.Lars has also served in sales exec roles at ArcSight, Hewlett Packard, Riverbed Technology, and Portal Software, all three of which achieved IPOs.Lars starts this episode by sharing what he learned early in his career at Xerox and the world-famous Xerox Management Training Program. He then talks about Cloudera's account-based sales development method, including how it started and why it was successful.What You Will Learn:How to use personalization to your advantage.How to speak among people in a way that brings them together.What to look for when hiring a BDR.Highlights(05:00) Insights on nurturing young talent while fostering loyalty.(14:40) Cloudera's account-based sales development methodology: origins and early successes.(21:40) Insights on the power of personalization.(27:30) How to create a lasting impression in front of people and bring them together.(31:00) Why you should express gratitude or tell a story in front of people more often.(32:49) How to overcome fear and nervousness and find the courage to speak among people.(38:03) Things to look out for when hiring a BDR.(41:26) Summary of Lars’ career learnings.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/lanilsson/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Ashley Hansen Grech is the Chief Operating of Recharge, a company that empowers merchants through recurring commerce.  She spent her first 12 years climbing the ranks at JPMorgan before joining Square (now Block) and becoming the Global Head of Sales for four-and-a-half years. In this episode, she discusses how she manages teamwork, tasks, and decisions when there are several people involved. She describes how she makes her impact felt in a team of 700+, and how she succeeds at it. What You Will Learn:How to scale yourself.The value of frontline managers.Why it is important to prioritize shared values and principles over job skills when hiring.Highlights:(03:25) Google’s Project Starline and what it means for collaboration.(08:30) Ashley’s career story and what she would do differently.(16:21) The value of frontline managers.(19:36) How to coach frontline managers and set them up for success.(23:02) How to scale yourself.(24:05) Understanding principled decision-making and how to make it work.(27:38) How to make yourself known in a large company and keep accountable.(34:50) Ashley’s take on recruiting more women leaders.(35:00) Why "leadership traits” is a myth.(36:10) Why you should hire based more on personality and values, not simply jobs to be done.(40:22) Ashley’s summary of career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/ashleyhgrech/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

What's new in the world of venture capital and the GTM Fund? Get up to speed in this update as Max Altsuchler, the firm's founder and general partner, joins Scott Barker.In this update, Max shares why first-mover advantage doesn't exist and cites examples where being first to market didn't help a company. He also talks about the deals and investments GTM Fund is doubling down on, why LPs are valuable for the future of the fund and the value of community to the fund.Make it a point to listen in and discover the latest in the VC landscape and the GTM Fund.Highlights:One thing you would be surprised about Max Altschuler.Deals that GTM Fund did.How founders are finding GTM Fund.Why first-mover advantage is not a real thing.Why LPs are important for the future of the fund.Investments that GTM Fund is doubling down on.Why community is important for the future of the fund.What’s next for the GTM community.The value of having more LPs in an area.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Kyle Norton was the VP of sales at Shopify, and now is the SVP of Sales at Owner.com and a super-active Limited Partner of GMTfund. Compared to trying to get so much done in little time, Kyle demonstrates how taking things slow while maintaining focus, patience, and prioritization will lead to more sustained success in the long term.What You Will Learn: Whether or not the e-commerce sector is a good place to put your money right now.Why it's important to take care of your physical and mental health even as your startup expands.How to disagree with higher-ups in a way that fosters understanding and growth.Highlights:(02:48) Introducing Kyle Norton.(03:24) Kyle’s transition from big tech to startup.(05:28) Kyle’s take on the state of e-commerce SaaS today.(9:19) How to start a company without getting out-innovated by a big player.(12:50) Kyle’s career story and what he would do differently.(13:28) Why you should prioritize your physical and mental health.(15:20) The need to be mindful of where you will scale.(16:10) How moving slow drives sustained growth.(19:10) Why you must be honest with your metrics.(20:53) How to build a strong business foundation.(21:46) The differences in goal setting and growth between big tech and startup.(26:17) Learning to disagree well.(36:59) How to determine the makeup of your sales hire.(45:56) Summary of Kyle’s career learning.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/kylecnorton/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resources:An article by Adam Grant (Psychologist and Wharton Professor): ‘You can’t say that!’: how to argue, better.A book by Article by Adam Grant (Psychologist and Wharton Professor):Think Again: The Power of Knowing What You Don’t Know.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 186: Patrick HudginsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Patrick Hudgins, Co-Founder and CEO at Delegate. Join us for an in-depth conversation about scaling your company through incentives and employee retention, especially when facing a recession.What You’ll LearnCreating careers with incentive compensation to prevent off-shoringRunning a business on profitability when not sourced through outside capitalFocusing on the employee retention for company growthThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Brian Murray, partner and COO of Craft Ventures and the co-founder of Cabal, joins Scott Barker to discuss his experience in the startup world and the metrics that define a successful startup. Brian discusses the burn multiple and why it's a better indicator than ARR for gauging a startup's performance. He elaborates on the idea of intellectual honesty, the distinction between genuine and false signals, and the importance of recognizing the difference between the two when gathering information. You won't want to miss out on Brian's insights into what he's learned from his time in the startup world, both the successes and failures.Highlights:(04:19) How the venture capital landscape is changing.(04:45) The concept of burn multiple: How much burn does it cost to generate one new dollar of ARR?(07:31) The relationship between companies and investors and how to get the most out of them.(08:09) The misconception that more employees mean more success.(08:45) The story that shaped Brian's career.(11:46) The concept of intellectual honesty.(13:10) How to discern true signals from misleading signals.(17:22) Brian's achievements at Cotap.(21:39) Brian's experience at Cabal and key learnings from there.(26:27) Bitcoin as an inspiration.(27:25) Why "contributor" is a more suitable word for an advisor.(31:15) How much you should leave for strategic investors in an early round.(36:10) Brian's learnings in his career.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/brian-m-b6952b15/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 185: Ido Niv-RonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Host Scott Barker holds a jam session with regular guest, friend and mentor, Max Altschuler.  Max heads up the VC firm GTMfund, which is focused on investing in hyper-growth B2B SaaS companies. He is also the founder of Sales Hacker and has written three books that encompass his knowledge and expertise in the sales industry.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/maxaltschuler/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of The GTM Podcast, we have Holly Firestone. She is in charge of creating the vision, strategy, and roadmap for the Venafi Community, which includes the Venafi Warrior and Jetstack Communities, on a worldwide scale.Holly discusses her inspiring career journey, working with both Salesforce and Atlassian, and how she was involved in the growth of Community in two of these companies. She discussed her experience building this Community from scratch and talks about the misconceptions of having multitudinous people in the Community, and the ideal time to invest in the Community.Highlights: (4:05) Holly Firestone’s experience at Salesforce.(11:03) Growth of the User Group Program while working for Atlassian.(19:57) Why Community should not be a Marketing tool. (22:45) Why Community is not growing to executive level.(31:39) When to start investing in community.Guest Speaker Link: Linkedin: https://www.linkedin.com/in/hollygfirestone/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource:Feature of Community Centre of Excellence by Holly Firestone in Why Community Needs A Seat At The Table (And How To Get One)The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Ido Niv-Ron, CRO at Cloudshare, a former Israeli army soldier that became a startup expert for several companies. Join us for an informative conversation about the uncertainty in the economy for the last quarter of 2022 and in 2023 and how you can prepare for it. .What You’ll LearnIt’s never too late to make a career change, be open-minded to itKeeping a level head in an uncertain economy for 2023Finding opportunities in the economy with the uncertaintyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively.What You Will Learn:How to create a winning culture.How to keep your competition at bay.How to hire talent that culturally fits your organization.Highlights:(02:25) Introducing Mark Cranney.(03:48) Two books that shaped Mark's winning culture.(10:39) How to keep your competition at bay.(14:10) Three questions to ask when scouting for culture-fit talent.(15:46) How to keep recruited talent motivated.(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.(23:00) Why you need to get more granular in your competitive strategy.(35:17) How to create a winning culture without turning your team's culture toxic.(37:18) "If it's not a competitive environment, for me, that's toxic."(39:09) Mark's parting advice.Guest Speaker Link:https://www.linkedin.com/in/markcranney/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resources:Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 184: Haydar Al SaadThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Haydar Al-Saad, Founder of RevSetter, a customer success platform that helps companies raise their customer retention. Join us for an honest conversation about creating a customer success program to expand your business. What You’ll LearnMitigating churn by finding your happy customers and expanding with themProfiling your customer success teamsCustomer success investment as revenue generation Show Agenda and TimestampsAbout Haydar and RevSetter[02:05]Differences in retention platform features [08:18]Finding the right Customer Success people [15:32]Why Execution is more important than Innovation [19:29]Paying it forward [23:38]Sam’s Corner [26:08]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 183: Alex SchrecengostThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

DESCRIPTIONIn this episode of the Sales Hacker Podcast, we have Alexandra Schrecengost, Founder of Culture With Us, which brings DEI-based immersive experiences to hybrid workplaces. Join us for an eye-opening conversation about delivering high-quality employee experiences.What You’ll LearnYou don’t need to be perfectly qualified for every opportunity.The importance of getting started and having a planWhy you need to give yourself permission to be successfulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 182: Scott BartonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Scott Barton, VP of Incentives at Varicent. Scott is an expert in the sales world, particularly in revenue operations and incentive compensation. Join us for a great conversation about driving the right behaviors within your sales team.What You’ll LearnBuilding a compensation structure that works for both salespeople and the companyA holistic thinking about compensation, which includes development opportunities, benefits, advancement opportunities, and moreBest practices for managing your sales team through economic uncertainty  Show Agenda and TimestampsAbout Scott & Varicent [02:44]Best practices for designing compensation structure [07:00]How salespeople are empowered to shape how they’re recognized & rewarded [13:00]Increasing productivity by lowering the bar for success [14:42]Advice to management teams navigating the current economic uncertainty [20:43]Paying it forward [22:29]Sam’s Corner [25:10] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 181: Brandon BartonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Brandon Barton, CEO of Bite and a hospitality tech entrepreneur and expert. Join us for a fantasticconversation about how to make the jump into a technology career from a non-tech career.What You’ll LearnWhat it means to create an incredible experience for peopleHow technology is impacting the restaurant industry during global labor shortagesThe transferable skills needed to make an industry or career jumpThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 180: Tim StricklandThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tim Strickland, CRO at ZoomInfo, a sales tech company that empowers revenue teams to drive business growth with its suite of multiplatform tools. Join us for an in-depthconversation about ZoomInfo’s growth, how to lead large organizations, and how to dominate the market during economic difficulty.What You’ll LearnHow ZoomInfo grew from a small company to one with a billion in annual run rateThe importance of resilience and adaptabilityWhat it takes to lead a high-growth companyHow to approach leadership in a large organizationThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Mike Sadler, SVP Americas at Similarweb, the must-have platform for effective online marketing. Join us for a livelyconversation about managing, hiring, and beating the recession.What You’ll LearnThe biggest job in any sales organization is the frontline managers who do the trainingHow you become a manager of managersOvercoming hiring challenges and doing great discoveryRecession-proofing your repsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 178: Christian KletzlThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Christian Kletzl, CEO and Co-Founder, UserGems, a fully-automated, AI-powered rev gen pipeline. Join us for an energetic conversation about champions and their lifetime value.What You’ll LearnThe importance of following your championsValuing personal connections in B2B salesThe lifetime value of a customer who loves your productDelighting your buyers consistently reduces churn and creates advocatesThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories.What You’ll LearnThe evolution of Flockjay, going from an academy to shining a spotlight on what companies do well and not so wellHaving the proper structure and being a good product leader would enable you to sustain to tough timesHow to do more with less as a sales leaderThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and career background can be for manyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Todd Caponi, CEO & Founder of Sales Melon and author of The Transparent Sales Manager. Todd is the only guest who has been on two times. Todd joins us live from the This episode would be live from the Chicago Roadshow for Pavillion.Todd is a great consultant, teacher, and trainer of sales. In part one of this episode, Todd is going to talk about some of the key elements that make up a great sales manager.What You’ll LearnHow to be ready for your opportunity when it comes to youTrends in sales tend to be cyclical in natureSix things to help your team progress and growThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardale. Celine brings more than twenty-five years of experience to Boardale, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling.What You’ll LearnSometimes you have to take one step back to go two steps forward in salesSales is all about building internal relationshipsHow is it going to be like selling in a recessionThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Don Addington with us. Don, a veteran sales leader, is the Chief Revenue Officer at Tackle.io. Don and Tackle are helping software companies get onto cloud marketplaces which enables them to sell their product to companies easier. Join us for a great conversation about sales and growing your company with Tackle’s cloud go to market strategies.What You’ll LearnHow Don went from being a recruiter to be a driving force of the growth of TackleHow you can accelerate your company’s sales cycle by using TackleWays that your email can stand out from the many emails that clients get from competitors by being meaningfulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamental_173_Selling in the Hospitality Industry_Part 2The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS, which sells into the hospitality space. As a talented sales manger, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID.What You’ll LearnThe growth journey of Maryclare and SEVENROOMSWhat was it like to sell during COVIDMaryclare thoughts about selling against competitorsWhat Maryclare has learned selling to restaurants Show Agenda and TimestampsAbout SEVENROOMS and Maryclare Sweeney [3:04]Maryclare’s thoughts on the biggest fallacies in nutrition [07:44]Being more influential than you think you are [11:46]Maryclare’s thoughts about zoom fatigue [17:28]Paying it forward [22:37]Sam’s Corner [24:24]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 172: Jeremy HurewitzThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Jeremy Hurewitz with us. Jeremy Hurewitz is the founder of Challenger Hill Consulting, where he is using his years of International experience to gain a new outlook on leveraging clients. Join us for a great conversation about improving your sales skills from skills he learned from leaders in International espionage.What You’ll LearnHow Jeremy began to encounter International spiesTactics and strategies to connect with clients like a spyUse methods to attract overseas clients Show Agenda and TimestampsAbout Jeremy and Challenger Hill Consulting [02:57]The meaning of selling like a spy [03:58]How does someone sell like a spy [10:53]This strategy bordering on the line of unethical [14:06]Paying it forward [20:34]Sam’s Corner [24:35]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 171: Jen SpencerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.What You’ll LearnHow Jen became the CEO of SmartBug MediaThe balance of keeping things the way they are with instituting new directionWhat marketing tactics are and aren’t working anymore Show Agenda and TimestampsAbout Jen’s journey to CEO [2:45]What it’s like being a CEO [06:52]Organizational realignment [11:21]Strategies for talent acquisition, retention, and inclusivity [14:50]New marketing innovations [19:14]Sam’s Corner [23:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 170: Kathleen BoothThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.What You’ll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn’t effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn’t effective [25:19]Paying it forward [27:29]Sam’s Corner [29:25]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 169: Shruti KapoorThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.What You’ll LearnKey tips for starting a new companyThe difference between creators and sellersThe importance of self-awareness and honesty for foundersWhy data and activity metrics aren’t enough  Show Agenda and TimestampsAbout Shruti Kapoor and Wingman [4:58]The keys to a successful startup [13:16]The difference between creators and sellers [15:31]Observations about selling to salespeople [17:56]The importance of self-awareness and honesty for founders [20:44]Paying it forward [22:02]Sam’s Corner [23:26]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 168: Auseh BrrittThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Auseh Britt. Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus. Join us for a great conversation about what account-based marketing is and what it means when it’s done well.What You’ll LearnThe keys to being a successful growth marketerHow a well-defined ICP makes account-based marketing easierHow MQLs are being replaced by qualified pipelinesWhy sales and marketing alignment leads to better pipeline generation  Show Agenda and TimestampsAbout Auseh Britt [4:15]Keys to being a successful growth marketer [11:35]Defining account-based marketing [13:25]Comparing ABM and legacy B2B marketing campaigns [17:23]Marketing and sales alignment [22:28]Paying it forward [26:01]Sam’s Corner [30:42]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 167: Andy PaulThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, we have Andy Paul, author of Sell Without Selling Out. Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Join us for a fascinating conversation about how a more buyer-centric sales process leads to more sales.What You’ll LearnEfficiently moving buyers through their buying journeyBuilding deeper relationships with your buyersThe four pillars of sellingLooking at alternative ways to grow  Show Agenda and TimestampsAbout Andy Paul[3:45]Reflections on how things have changed in sales [6:12]The four pillars of selling [12:30]True personalization at scale [14:51]Winning bigger deals without brand recognition [18:11]Good companies vs. bad companies [22:48]Paying it forward [24:49]Sam’s Corner [27:20]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 166: Tom LaveryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tom Lavery, CEO & Founder at Jiminny, a conversation intelligence platform that helps companies create high performance culture. Join us for an insightful conversation about founding a company that feels both local and international, the right time to start selling, and advice for emerging SaaS founders.What You’ll LearnThe expanding market opportunity in SaaSEmphasizing local identity for an orgSlack etiquette and best practicesLooking at alternative ways to grow Show Agenda and TimestampsAbout Tom Lavery & Jiminny[1:50]The journey of building Jiminny [6:07]The right time to start selling [8:13]Leading a hybrid, international team [11:52]Advice for emerging founders [17:58]Paying it forward [21:03]Sam’s Corner [23:35]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 164: Seamus Ruiz-EarleThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Seamus Ruiz-Earle, CEO at Carabiner Group, who cut his teeth on Salesforce at the tender age of 17 and became the youngest Trailblazer in Salesforce history. Join us for an educational conversation about why you haven’t started thinking about RevOps early enough and how to remedy that.What You’ll LearnTeaching Salesforce to middle schoolersTaking a long-term view on building your businessThe biggest mistakes companies make about RevOpsFinding and retaining talent as a former solopreneurThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 163: Asad ZamanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman, CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth.What You’ll LearnThere are over 40K more sales jobs openings than salespeopleHow COVID has affected sales salariesThe importance of listening to the market instead of pursuing growth4 ways to modernize talent acquisitionShow Agenda and TimestampsAbout Asad Zaman & STA[3:15]Asad’s tale of entrepreneurialism [7:21]Addressing chronic underemployment and high demand [13:35]4 ways to modernize talent acquisition [22:26]Lessons learned from high growth companies [27:31]Paying it forward [29:29]Sam’s Corner [32:26]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 162: Jen IgartuaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jen Igartua, CEO at Go Nimbly, where she teaches companies how to build a solid revenue team. Join us for an insightful conversation about core early steps, focus and empathy, and Jen’s learnings from six years as an entrepreneurial CEO.What You’ll LearnWhat revenue operations really meansWhen data becomes your common source of truthTransitioning from peer to managerCreating a lifestyle business for personal and professional growth Show Agenda and TimestampsAbout Jen Igartua & Go Nimbly [2:07]Building a strong foundation for RevOps [6:24]The role of empathy in team building [9:09]Focus as a competitive advantage [11:31]Insights from an entrepreneurial CEO [13:33]Positioning the CEO role holistically [20:41]Paying it forward [22:40]Sam’s Corner [24:48]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 161: Russell BenaroyaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Russell Benaroya, Co-Founder and Partner at Stride and author of One Life to Lead, a book he wrote to help others with life design after he transformed his own. Join us for a candid conversation about taking charge of your life and becoming your best self.What You’ll LearnIf you’re in a bad place in your life, you can take controlPay attention to facts, not storiesIdentify what your guiding principles areHow to overcome your fear of change  Show Agenda and TimestampsAbout Russell Benaroya & Stride[2:07]How Russell changed his life & moved to Costa Rica [7:21]5-part framework for life design [10:40]4 ways to modernize talent acquisition [22:26]Facing your fear of change decisions [18:01]Russell on the Great Resignation [22:04]Paying it forward [25:44]Sam’s Corner [28:21]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 165: Tom LaveryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 160: Jonathan FriedmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jonathan Friedman, CEO & Co Founder at Demostack. Join us for a conversation about how Jonathan’s company is helping reps tell the story of their companies more effectively and productively — Freeing up time to spend in more engaging conversations with their customers and prospects.What You’ll LearnThe origin story that comes from a deep affinity w/ a specific problemBuilding Demostack in response to a lack of correct informationThe concept of a team, not a family Show Agenda and TimestampsAbout Jonathan Friedman & Demostack [1:51]From young entrepreneur to professional background [4:38]Key strategies to getting a company off the ground [11:25]How quickly categories can spring into existence [16:58]Building the right kind of culture [20:22]Why the demo is so messed up [25:00]Paying it forward [29:55]Sam’s Corner [33:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 159: Jamal ReimerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jamal Reimer, Commercial Vice President at Saama and author of Mega Deal Secrets, a book about the principles that can unlock the biggest deals of our career. Join us for an amazing conversation about principles for building an achievable, repeatable roadmap for elite performance for any sales team or individual rep selling enterprise solutions.What You’ll LearnGo straight to executivesLeverage your internal resourcesMake good pre-sale connectionsEnsure you are talking to people with influenceShow Agenda and TimestampsAbout Jamal Reimer & Saama [2:13]Secrets of landing mega deals [8:39]A word on authenticity [12:21]Tools to help close huge deals [16:39]How to know if you’re on track to close [21:25]Paying it forward [27:19]Sam’s Corner [29:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 158: Ashley WelchThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.What You’ll LearnThe importance of focusing on your customer’s customerTrue sales is about empathyHarnessing challenge into curiosityAshley’s discovery-insight-acceleration frameworkShow Agenda and TimestampsAbout Ashley Welch & Somersault Innovation [2:05]Bringing concepts of design thinking to sales [5:24]Step one: discovery [7:29]Step two: insight [14:03]Step three: acceleration [17:41]Paying it forward [25:16]Sam’s Corner [27:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 157: Nelson GilliatThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.What You’ll LearnThe problems with the SDR to sales handoffThe role of prospecting in a world without SDRsA better way to compensate instead of commissionWhat buyer-centric revenue really meansShow Agenda and TimestampsAbout Nelson Gilliat & Brantr [2:11]Defining a predictable revenue model [4:07]Why prospecting sits apart from sales [6:59]The vision for buyer-centric revenue [15:38]A new perspective on commissions [19:36]Paying it forward [26:59]Sam’s Corner [29:04]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 156: Jason BayThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jason Bay, Chief Prospecting Officer at Blissful Prospecting, a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework.What You’ll LearnWhat to use instead of the brute force approachThe 3-part framework of identify, engage, createYou’re trying to get a meeting, not a closingJason’s take on omnichannel outreach, especially callingShow Agenda and TimestampsAbout Jason Bay & Blissful Prospecting [1:52]What teams need to be doing for successful outbound [9:12]The 3-part outbound framework [10:58]KISS: Keep It Simple Sequencing [16:39]Ideal tools for great prospecting [24:18]Paying it forward [28:43]Sam’s Corner [33:24]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In the final episode of the Sales Hacker Podcast for 2021, Sam Jacobs digs into the “mailbag” of great questions found in the Sales Hacker Community. Join us for holiday cheer and some great new ways to look at how you can excel at sales in 2022.What You’ll Learn Do sequences actually work?How to create a high performing sales team.Sam’s method for managing 1-on-1sManaging a role change for an underperforming sales managerCreating scaffolding images for your future projects and growth Show Agenda and Timestamps One off emails vs sequences[3:18]Creating a high performance sales team [6:32]The importance of filling up sales days for all team members and creating a winning culture [7:09]Sam’s method for managing 1-on-1s [10:22]Managing to “want the red bicycle”[14:25]Sam’s piece of advice for 2021 and into 2022 [17:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 155: Brian TroutscholdThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.What You’ll Learn Perseverance is the key to gaining tractionBenefits to growing your company in ChattanoogaBaking an ecosystem of encouragement into your companyWhy gamification is such a powerful concept in sales Show Agenda and Timestamps About Brian Trautschold & Ambition[2:15]The power of gamification [7:00]Advantages to growth outside a major market [15:30]Using available tools to strengthen culture [22:31]Paying it forward [28:25]Sam’s Corner [31:05]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals: 154 David HershensonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson, Chief of Staff at tray.io, a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand.What You’ll LearnWhat your internal brand isSeeking feedback from your coworkersWhy it’s important to understand what people say about youHow a mentor and a professional network can set you apartShow Agenda and TimestampsAbout David Hershenson & tray.io[2:28]Hersh’s background/Salesforce years [7:12]Tips for setting goals of the right size [12:00]How to manage your career in the high-growth world [16:24]Building your internal brand [20:19]Paying it forward [27:41]Sam’s Corner [31:01]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 153: Kevin YipThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Kevin Yip, COO & Co-Founder at Blueboard, an employee recognition company he founded after working 100-hour weeks without appreciation. Join us for a frank conversation about recognizing your employees’ achievements and rewarding them with experiences that matter.What You’ll Learn The rich reward of giving your employees personal experiencesBuilding a company out of joyLearning what you’re good at as an entrepreneurScaling to offer a community Show Agenda and Timestamps About Kevin Yip & Blueboard [2:20]How burnout led to Kevin’s entrepreneurship [5:00]The surprising things about running a startup [12:25]How to scale sales & marketing [15:15]A philosophy for finding and keeping talent [19:00]Paying it forward [23:00]Sam’s Corner [26:20]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 152: Marley MajcherThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Marley Majcher, Boss at The Party Goddess! Inc. and author of But Are You Making Any Money?, a book she wrote to answer her dad’s persistent question and solve her own money problems. Join us for a funny and insightful conversation about entrepreneurship, productivity, making money, and managing time.What You’ll LearnWhy SMB owners need to track their timeUnderstanding your personal productivity cyclesBringing enthusiasm and good humor to your workAlpacas are not the same as Faroe sheepShow Agenda and TimestampsAbout Marley Majcher & The Party Goddess [1:55]The origin story for Marley’s book [7:52]The mindset you need to develop about money & time [12:58]Event planning in the time of COVID-19 [19:20]An amazing story about an A-list celebrity and “strategic leakage” [23:08]Sam’s Corner [26:25]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 151: Veronika ReiderleThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.What You’ll LearnWhat’s surprising about starting a company todayThe virtual meeting space has barely begun to evolveArticulating your product in a way that creates a categoryHow to differentiate in a crowded environmentShow Agenda and TimestampsAbout Veronika Riederle & Demodesk [2:20]What’s surprising about founding a company today [8:25]Why we should disrupt human communication [13:08]Differentiating your company in a competitive environment [15:30]Making gender in leadership a less controversial topic [22:45]Paying it forward [24:50]Sam’s Corner [27:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 150: Gianna ScorsoneThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone, GM/Head of North America at Aircall, where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options.What You’ll LearnServant leadership means listening to your peopleCulture changes with every person who joins the teamHow to provide compete return-to-work flexibilityRevising policies to support mental healthShow Agenda and TimestampsAbout Gianna Scorsone & Aircall [2:00]Gianna’s origin story in sales [4:50]How Aircall tackles the return to work [11:15]Supporting mental health with flexible policies [16:40]Building a culture that drives business outcomes [20:30]Paying it forward [24:20]Sam’s Corner [27:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 149: Appy ChoudharyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 148: Kerry HudsonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Kerry Hudson, VP of Commercial Sales at Conga, a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers.What You’ll LearnDiscovering your passion, not following itA systemic approach to finding diverse candidatesTaking a bet on talent, enthusiasm, and potentialHow the sales process has changed in the last 18+ monthsShow Agenda and TimestampsAbout Kerry Hudson & Conga [1:45]Kerry’s career journey into leadership [4:25]Misconceptions about sales leadership [7:06]All about diversity hiring [10:59]Why you should track the 2 Ps [13:15]Changes in today’s sales process [16:48]Paying it forward [20:29]Sam’s Corner [23:08]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 147: Tom GlasonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential.What You’ll Learn - How to take control of your career by doing due diligence- Telling your sales team to set their own targets- The role of autonomy, mastery, and purpose in motivating people- The biggest mistakes early stage venture-backed companies makeShow Agenda and Timestamps- About Tom Glason & Scalewise [4:15]- Mistakes of early stage companies [7:50]- A deep dive into Tom’s career of leadership [10:06]- Why you should do due diligence before joining [20:28]- Should reps set their own targets? Yes [25:51]- Paying it forward [31:05]- Sam’s Corner [33:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 146: Michelle PietschThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups.What You’ll Learn - How to handle massive growth expectations- The importance of investing in infrastructure in the team- Hiring SDRs to create demand- Why the discovery process is always an improvement areaShow Agenda and Timestamps- About Michelle Pietsch & Dooly [2:10]- Building sales teams from the ground up [8:08]- Being in the early growth stage with sales [11:15]- Effectively coaching reps for improved performance [16:40]-Improving the discovery process [18:57]- Paying it forward [25:10]- Sam’s Corner [27:01]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 145: Keegan RileyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset.Bonus: In this episode, we hear music from Baba Brinkman, Founder at Event Rap .What You’ll Learn How Keegan fell into B2B tech salesCreating a context for people to succeedFacing adversity with a growth mindsetFinding joy in life with passion and perseveranceShow Agenda and TimestampsAbout Baba Brinkman & Event Rap [3:39]About Keegan Riley & Sysdig [7:02]Leadership learnings from massive company growth [18:09]Job training beyond college: a growth mindset [22:33]Facing adversity with courage and joy [24:39]Music by Baba Brinkman [33:12]Sam’s Corner [38:47]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 144: Hakim MyersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Hakim Myers, Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm.What You’ll Learn - How to convince people to work for your company- Why attrition and retention matter so much right now- The talent search in the startup environment- Powerful benefits that employers need to offerShow Agenda and Timestamps- About Hakim Myers & Nextdoor [2:00]- Key lessons from a business recruiter [8:30]- The hardest job market in a decade [10:20]- The startup environment & powerful employee benefits [12:25]- People analytics: What employees want [15:45]- The biggest talent challenge for companies [20:08]- Sam’s Corner [21:36]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 143: Paula ShannonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership.What You’ll Learn - How to open a regional office- When to use functional heads in lines of reporting- The importance of understanding company finances- What has changed in sales over the last two decadesShow Agenda and TimestampsAbout Paula Shannon & Lilt [3:02]The mandate of a chief evangelist [8:10]Adapting sales processes internationally [12:02]2 recent changes in consumers and sales [19:14]Advice to today’s young workers [23:47]Paying it forward: Shout-outs [30:03]Sam’s Corner [34:11]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 142: Amy FramptonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.What You’ll Learn - Why trust is integral to chiefs of staff- Who sales development should report to (spoiler: it’s marketing)- The importance of employer brand- Being intentional about employee satisfactionShow Agenda and TimestampsAbout Amy Frampton & Bamboo HR [3:13]Quick aside: What a chief of staff does [9:46]Changes in marketing in the last 15 years [13:08]Who should sales development report to? [15:20]Employer branding & employee satisfaction [20:51]Paying it forward: Shout-outs [26:48]Sam’s Corner [29:00]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn 1) Why sales is about trustworthiness2) Why Moeed says cold calls are horsesh*t3) Integrating your personal and work life to increase transparency4) Common ways that sellers fail to build trustShow Agenda and Timestamps1) About Moeed Amin & Proverbial Door [2:40]2) What neuroscience teaches about buyer decisions [11:17]3) Ways to establish trust with customers [14:39]4) Why you should audit your personal life for trustworthiness [21:45]5) Common mistakes sellers make that break trust [25:00]6) Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn - Why sales is about trustworthiness- Why Moeed says cold calls are horsesh*t- Integrating your personal and work life to increase transparency- Common ways that sellers fail to build trustShow Agenda and Timestamps- About Moeed Amin & Proverbial Door [2:40]- What neuroscience teaches about buyer decisions [11:17]- Ways to establish trust with customers [14:39]- Why you should audit your personal life for trustworthiness [21:45]- Common mistakes sellers make that break trust [25:00]- Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Fundamental Fridays 140: Ajit GhumarThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You’ll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam’s Corner [29:40]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 139: Jean AyoubThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success.What You’ll Learn What ISS is and the work it doesChallenges that advocates for migrant children faceHow Jean came to work with nonprofitsFundraising, financing, sales skills, and advocacy awarenessShow Agenda and TimestampsAbout Jean Ayoub & ISS [4:50]Challenges facing advocates for migrant children [10:14]Jean’s love for nonprofits [13:28]Migratory patterns and causes for separation [15:48]How sales is present in nonprofits [19:45]Sam’s Corner [26:03] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 138: Tom SternThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection.What You’ll Learn Voice, tone, and language manipulation techniquesHow sales expression relates to human empowermentInvestigating the story you tell about yourselfThe role of fear in salesShow Agenda and TimestampsAbout Tom Stern & Stern Executive Search [4:16]What sales expression means [11:38]Using mirroring to close a deal [19:51]Listening, absorbing, synthesizing [26:50]Paying it forward: shout-outs [31:09]Sam’s Corner [36:03]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 137: Keith Daw The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Keith Daw, VP of GSD and Trainer at McDonell Consulting Group, where he ‘Gets Stuff Done’ and teaches the Sandler Training methodology. Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training.What You’ll Learn Know why you’re training your team before you startKeep the four S’s in mind when setting goalsCreate a personal, customized learning pathLook for leaders with vulnerability and professional humilityShow Agenda and TimestampsKeith Daw & McDonell Consulting [3:21]Training during the last 15+ months [10:43]Dos and don’ts on training the 4 S’s [14:04]Key ingredients for great leaders [20:17]Paying it forward: shout-outs [25:14]Sam’s Corner [28:12] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 136: Ryan Staley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have repeat guest Ryan Staley, CEO at Whale Boss and fellow podcast host at Sales and Marketing Built Freedom. Join us for a great conversation about why you don’t have to boil the ocean when moving upmarket and the best ways to position your company for enterprise sales success.What You’ll Learn Framing the economic impact of moving upmarketWhy companies should verticalizeBuilding an enterprise sales motion graduallyStrategies for raising money… or notShow Agenda and TimestampsRyan Staley & Whale Scale [3:15]Your biggest enterprise sales mistake [7:23]Implementing a winning deals-tracking system [14:30]Why your org doesn’t need funding [18:26]Paying it forward: shout-outs [28:55]Sam’s Corner [32:46] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 135: Anjulika SainiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This episode is from our sister podcast, Revenue Innovators. For more episodes like this, subscribe to Revenue Innovators in your favorite podcast player. Revenue Operations is the business version of Switzerland. In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership.In this episode, we interview Seth Marrs, Research Director at Forrester, about the role of analysis in building RevOps into a role that amplifies the voice of the buyer.In this episode we discuss:Why RevOps is blowing integration out of the waterHow to invest in data that actually drives insightsThe ideal attributes of RevOps leadersPeacemaking among departments (aka alignment)The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker Podcast, we have Anjulika Saini, a sales leader helping drive new business for LinkedIn Sales Navigator. Join us for a great conversation about Anjulika’s career, how she discovered that she wanted to get into sales, the qualities that make successful salespeople, and hiring with the future in mind.What You’ll Learn The importance of curiosity in salesSelling is relationship-basedFinding a job that gives you energyHiring with the future in mindEveryone has something to teach youShow Agenda and TimestampsAnjulika Saini & LinkedIn Sales Navigator [2:26]Moving from individual contributor into leadership [10:18]Strategies for today’s sales teams [13:13]Principles of team leadership [14:58]Talent development & hiring on potential [17:11]Sam’s Corner [23:42] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 134: Zach RegoThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Zach Rego, VP of Sales & Marketing at Unstack.Building a company from the ground up comes with its set of challenges: calling hundreds of leads, setting up the website, and learning skills as you go. With the right vision, and keeping an eye out for professional opportunities in your current job, you can position yourself for success.Show Agenda and TimestampsShow Introduction [00:10]Unstack Explained & Insight into an Early Stage Company [2:33]Zach’s Professional Background [8:21]The Sales Development Representative Role [15:56]Running a Marketing Function & Advice for Building a Company [18:09]Zach’s Biggest Influencers [20:53]Sam’s Corner [23:14]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals: George DonovanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

NOTE: This is a special episode from our sister podcast, Revenue Innovators. For more, you can subscribe to the show here or wherever you listen to podcasts.---When everyone talks about customer centricity making it easy to buy, what we've learned over the past year is some of that translates to making it easier to sell.That’s verbatim from Hang Black, VP of Global Revenue Enablement at Juniper Networks. We had the privilege of learning from her about how the intersection between operations and enablement affects both buyers and sellers.In this episode, we also discussed:44% of Millenials don’t want to interact with sellers at allSocial selling and customer-centricityWhy ambiverts make great sales professionalsWhat’s most desirable in automation toolsHow the remote environment promotes diversity and inclusionThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Mike Feldman, President of the Americas Operations and Global Document Services for Xerox Corporation.Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion.Subscribe to the Sales Hacker PodcastWe’re on iTunesAnd on StitcherShow Agenda and TimestampsShow Introduction [00:09]Mike’s Baseball Card [4:11]Advice to the Younger Workforce [11:29]How to Advocate for Yourself [17:01]The Importance of Skills, Grit, & Will [20:00]Can you Train the Desire to be Great? [23:23]Mike’s Biggest Influencers [25:06]Sam’s Corner [27:44]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 132: Mike FeldmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, Sam talks with George Donovan, CRO at Allego.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode, Sam Jacobs talks with Mary Shea and Harish M about the newest podcast by Outreach, Revenue Innovators.You'll also get a first look at one of the first episodes of Revenue Innovators with Scott Sutton.If you leave a 5-star review and rating for Revenue Innovators, please send a screenshot to marketing@saleshacker.com and we’ll send you a $5 Starbucks gift card. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker podcast, Sam Jacobs is interviewed by Max Altschuler, Founder & CEO at Sales Hacker and VP of Sales Engagement at Outreach, about Revenue Collective becoming Pavilion. Sam shares his vision for the new company and why it’s focused on self-actualization.What You’ll Learn Revenue Collective is Pavilion now!How Revenue Collective first beganElminiating antagonists and protagonists in favor of self-actualizationWhy paid communities are superior to free communitiesThe three codes of conduct for Pavilion membersDos and don’ts for community buildingShow Agenda and TimestampsShow Introduction [00:10]Announcing Pavilion [3:57]The origin story of Revenue Collective [7:00]No antagonists, only self-actualization [16:07]The long-term vision for Pavilion [21:19]Dos and don’ts for community building [37:31]Sam’s Corner [44:30]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 131. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Revenue Operations is a relatively new but essential role being adopted by many companies to improve systems and processes internally. With the onset of the COVID-19 pandemic, it’s more important than ever to maintain internal systems and to keep culture alive.Jen Nelson, Director of Revenue Operations for Blueboard, joins the show to discuss her experience creating the Revenue Operations role for Blueboard, how it’s benefiting the company, and why other companies should adopt the role.What was talked about:The Response & Successes of the COVID-19 PandemicMonitoring Progress, Driving Alignment, & the Function of Revenue OperationsAdvice for Those Getting Into Revenue OperationsTransition from Nonprofit to For-Profit Check out the resources below for more information:https://www.linkedin.com/in/jmnpmp/jen@blueboard.comhttps://www.manager-tools.com/all-podcastshttps://www.gallup.com/cliftonstrengths/en/252137/home.aspxTo hear more interviews like this one, subscribe to The Sales HackerThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

165. Lee BerkmanThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 130: Kyle RackiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker podcast, we welcome Kyle Racki, the co-founder and CEO of Proposify. This company gives sales leaders visibility and consistency in their closing. Proposify helps more than 10,000 sales teams around the world eliminate the frustration caused by the proposal process. They also recently sponsored the Sales Hacker Podcast. What You’ll Learn Entrepreneurship isn't in your genesWhy it's hard to push back against your groupThe journey from freelancer to founderHow to create and maintain a competitive advantageSolving the innovator's dilemmaThe framework for leading a startup to successShow Agenda and TimestampsEntrepreneurship isn't in your genes [5:59]Why it's hard to push back against your group [7:15]The journey from freelancer to founder [10:43]How to create and maintain a competitive advantage [15:32]Solving the innovator's dilemma [18:31]The framework for leading a startup to success [20:45]Sam’s Corner [26:56]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 129: Neal PatelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Asia Corbett, Director of Revenue Operations at Postal.io.Postal is an experience marketing platform. Their marketplace of gifts and virtual experiences help you delight your customers. Asia is passionate about revenue operations and her wide range of hobbies neatly aligns with Postal’s experiential focus.What You’ll Learn About Asia’s journey into revenue operations at PostalRevenue operations definitions and misconceptionsThe data side of revenue operationsShow Agenda and TimestampsShow Introduction [00:09]About Asia and Postal.io [3:15]Definitions and misconceptions [11:05]Dashboards and reporting [13:36]Using a single source of truth [17:26]The RevOps reporting line [19:01]Controls and visibility [21:20]Useful sources for knowledge and inspiration [25:20]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

In this episode of the Sales Hacker podcast, we have Neal Patel, the CRO of Crunchbase, an information resource that we all know and love. We talk about why salespeople need to be businesspeople first and why objection handling means that you’ve already lost.What You’ll Learn How to marry your ambitions to create successLessons in poverty and humilityWays to connect the dots so you kick ass and take namesPrinciples of team leadershipObjecting handling means you've already lostWho motivated and taught Neal along the wayShow Agenda and TimestampsHow to marry your ambitions to create success [7:04]Lessons in poverty and humility [9:12]Ways to connect the dots so you kick ass and take names [11:31]Principles of team leadership [14:58]Objecting handling means you've already lost [20:11]Who motivated and taught Neal along the way [25:24]Sam’s Corner [28:58]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 129: Guari ChawlaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Gauri Chawla, Vice President of Global Partners and Alliances at inRiver.Prior to joining inRiver, Gauri was the Head of Global Business Development and Alliances for Showpad and she has held positions at Marketo, Oracle, IBM, PricewaterhouseCoopers, and Accenture. In this episode, we learn how her unique, strategic role is helping to drive 40% of inRiver’s revenue.What You’ll Learn Who Gauri Chawla is and what she’s doing at inRiverThe influence a leader in alliances has within an organizationThe importance of partnerships and alliances — particularly as a scale upThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 127: Mike LevyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today, on the show we've got Mike Levy, who's the co-founder and CEO of TitanHouse, a platform focused on one core market — tech sales. Mike is a career salesperson, turned co-founder and CEO, and he's got a really inspiring story to share with us. We're excited to bring it to you.What You’ll Learn How to move from contributor to leaderWhat drives successVP of sales vs chief revenue officer vs chief executive officerDistinguishing between perseverance and a failed strategyHow to assess both sales leaders and candidatesA tribute to the entrepreneurial spiritShow Agenda and TimestampsHow to move from contributor to leader [6:30]What drives success [11:30]VP of sales vs chief revenue officer vs chief executive officer [17:00]Distinguishing between perseverance and a failed strategy [19:00]How to assess both sales leaders and candidates [22:30]A tribute to the entrepreneurial spirit [27:30]Sam’s Corner [31:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 126: Joe VenutiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today on the show we've got Joe Venuti, Vice President of Inside Sales for Sendoso. Joe is an incredible sales leader who is also good at building out teams in the Arizona area. Arizona is a hotbed of sales talent now, so many companies like Sendoso have opened great offices there. Joe is also very familiar with leading large organizations and talented sellers.What You’ll Learn Lessons in leadership from life as a card sharkThe unexpected skill you need to develop to be a managerCOVID's impact on building a long-term sales organizationHow to maintain a health culture in a remote environmentThe value of physical artifacts in a digital worldWho sales development should report toShow Agenda and TimestampsLessons in leadership from life as a card shark [6:49]The unexpected skill you need to develop to be a manager [8:05]COVID's impact on building a long-term sales organization [9:56]How to maintain a health culture in a remote environment [14:26]The value of physical artifacts in a digital world [16:27]Who sales development should report to [22:16]Sam’s Corner [29:33] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 125: Tiffany HeimpelThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today on the show we've got Tiffany Heimpel, the head of enterprise for LinkedIn Canada. Tiffany majored in costume design with a minor in World War II history at Indiana University. Now she's a saleswoman, a marketing leader, and an influencer. Tiffany talks about that journey and her perspective on how to lead a satisfying career and life.What You’ll Learn The journey from costume design to salesThe human condition behind marketingFounding a personal finance blogTiffany's perspective on the U.S. marketAdvice for people facing an unclear career pathLeading like a mother at work and a CEO at homeShow Agenda and TimestampsThe journey from costume design to sales [7:28]The human condition behind marketing [11:00]Founding a personal finance blog [14:15]Tiffany's perspective on the U.S. market [16:42]Advice for people facing an unclear career path [17:53]Leading like a mother at work and a CEO at home [22:49]Sam’s Corner [30:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 124: Matt MelymukaThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today on the show we’ve got Matt Melymuka, Co-founder and Partner at PeakSpan Capital. Matt and I talk about how PeakSpan is zigging when others zag. Specifically, we discuss the perils of raising a ton of money at the highest possible valuation and pouring it into hyper-growth. Maybe that's not the right decision for your company.What You’ll Learn The high price of a growth-at-all-costs mindsetHow misalignment can force you to do what you don't want to doWhat's wrong with over-fueling the machineWhy you should de-risk your concentration of wealthThe supply-demand equation that's shaping sales techAn up-and-coming company you need to know aboutShow Agenda and TimestampsThe high cost of a growth-at-all-costs mindset [7:06]How misalignment can force you to do what you don't want to do [10:00]What's wrong with over fueling the machine [14:16]Why you should de-risk your concentration of wealth [17:04]The supply-demand equation that's shaping sales tech [19:32]An up-and-coming company you need to know about [23:49]Sam’s Corner [27:48] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 123: Lloyed LoboThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the Sales Hacker podcast, we speak with Lloyed Lobo, Cofounder at Boast.AI.Boast.AI automates access to billions in R&D tax credits and innovation incentives so companies can fuel their growth while preserving equity and avoiding red tape. Lloyed also co-chairs Traction, a community that brings leaders from the fastest growing companies together to share insights into building and scaling startups via weekly webinars, regular meetups, and an annual conference. We hear about Lloyd’s extensive entrepreneurial background and the powerful lessons he has learned along the way.What You’ll Learn How Boast.AI simplifies the R&D tax credits processThe relationship between pioneer mentality and risk toleranceDifferent phases to the evolution of Boast.aiRaising money at the right time for the right reasonsLearning and openness enable growthShow Agenda and TimestampsShow Introduction [00:00]Boast.ai and Lloyed’s entrepreneurial background [2:26]Pioneer mentality and risk tolerance [6:27]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 122: Michael HansonThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:Today on the show we’ve got Michael Hanson, the founder and CEO of Growth Genie, a company that’s helping salespeople to get more meetings. Michael shares a great framework for how to sell without ego along with outstanding tips and tactics for how to get meetings. One of his most important insights is about how to use video appropriately.What You’ll Learn Key principles to empower SDRs for successTips and tactics for using video in outbound How long should sequences be? How many channels? Should sales development fall under sales or marketing? The sales pro's internal battle to sell without ego How to change your mindset on rejection Show Agenda and TimestampsKey principles to empower SDRs for success [4:55]Tips and tactics for using video in outbound [7:14]How long should sequences be? How many channels? [8:49]Should sales development fall under sales or marketing? [14:25]The sales pro's internal battle to sell without ego [15:24]How to change your mindset on rejection [19:33]Sam’s Corner [25:00] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 121: Pouyan SalehiThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You’ll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam’s Corner [32:50] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 121: Neil RingersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the Sales Hacker podcast, we speak with Neil Ringers, EVP of Revenue Grid.Neil’s experience includes a long history of sales leadership, primarily in the Salesforce ecosystem, and is now running revenue for Revenue Grid. Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They've built a new process of guided selling, which Neil discusses during the show.What You’ll Learn How Revenue Grid enables smarter sellingGuided selling and engagementScaling sales during the pandemicHow to build a winning sales teamShow Agenda and TimestampsShow Introduction [00:00]About Revenue Grid & Neil’s Journey [06:39]Scaling Up During The Pandemic [11:40]Developing A Winning Sales Team [16:24]The Value Of CRM Integration [22:24]Who Neil Finds Inspiration From [26:44]Sam’s Corner [29:37] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 120: Paul FifieldThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we welcomed Paul Fifield, the founder and CEO of Sales Impact Academy. We dive deep into how investing in learning is one of the best ways to drive sales effectiveness, and why learning programs in the profession of sales and marketing,have not existed to date. We also talk about how that's hindered our professional development, particularly because sales is such a tough job.What You’ll Learn Fred's Floors and other startup ideas that didn't make itWhy learning on the job is a horrendous idea (but we do it all the time)How people process informationWhy starting your own business isn't a get-out-jail-free cardPredictable revenueShow Agenda and TimestampsShow Introduction [00:49]Fred's Floors and other startup ideas that didn't make it [7:02]Why learning on the job is a horrendous idea [13:20]How people process information [17:44]Why starting your own business isn't a get-out-jail-free card [24:02]Predictable revenue [26:58]Sam’s Corner [31:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 119: Sara ArcherThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales.What You’ll Learn From neuroscience to revops: How Sara used her brain to start her sales career The difference between success and failureGet out of the dollar bin... or... Why discounts aren't your friendsThe hardest non-technical job in the organization and how to get it How to be ethical and avoid shady deals Show Agenda and TimestampsShow Introduction [00:10]From neuroscience to revops: How Sara used her brain to start her sales career [5:56]The difference between success and failure [10:06]Get out of the dollar bin... or... Why discounts aren't your friends [13:53]The hardest non-technical job in the organization and how to get it [19:49]How to be ethical and avoid shady deals [22:09]Sam’s Corner [26:02] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 118: Stephanie CoxThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.What You’ll Learn The power of a coffee meeting: How Stephanie amped up her careerHow to shift from marketing to sales without losing steamThe great reset: From sales-led to product-growth orientation"Leads don't matter" — Stephanie wades into the controversyFor the love of all things Burger KingShow Agenda and TimestampsShow Introduction [00:10]The power of a coffee meeting: How Stephanie amped up her career [6:33]How to shift from marketing to sales without losing steam [14:11]The great reset: From sales-led to product-growth orientation [19:11]"Leads don't matter" — Stephanie wades into the controversy [24:17]For the love of all things Burger King [30:02]Sam’s Corner [32:56] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 117: Michelle BenferThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week, we've got Michelle Benfer, VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic. What You’ll Learn From hubcaps to Hubspot: Michelle's sales careerWhat has changed in sales leadership since 2005How to establish trust and credibility as a leaderLessons Michelle learned in 2020Michelle's advice for women leadersShow Agenda and TimestampsShow Introduction [00:02]From hubcaps to Hubspot: Michelle's sales career [1:27]What has changed in sales leadership since 2005 [8:43]How to establish trust and credibility as a leader [14:41]Lessons Michelle learned in 2020 [20:37] Michelle's advice for women leaders [25:00]Sam’s Corner [31:24] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 116: Hunter MadeleyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week, we've got a great show for you with Hunter Madeley, the CEO of Vena Solutions. Hunter is a long-time sales executive and sales leader at HubSpot, helping take them from $80 to $600 million. He was at Salesforce when it went from $2 to $4 billion, and he helped grow the Canadian business of ADP from $30 to 300 million. Hunter has had a hand in massive, enterprise-changing growth over the course of his career.What You’ll Learn Hunter's storied career in sales leadershipA good path to the CEO's spotSurprises in the top job Hunter on lessons learned during COVID The keys to successful agile planningShow Agenda and TimestampsShow Introduction [00:09]About Hunter Madeley and Vena Solutions [1:42]A good path to the CEO's spot [9:23]Surprises in the top job [17:32]Hunter on lessons learned during COVID [19:19] The keys to successful agile planning [23:16]Sam’s Corner [34:47]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 115: Kristen TwiningThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week, we've got another great episode for you with Kristin Twining, VP of business development and inside sales for FireMon. She spent most of her career at Hewlett Packard Enterprise where she started off as an individual contributor, then moving into leadership, and ultimately running the inside sales organization at FireMon. We talk about lessons field sales can learn from inside sales and about how to manage a career and a family.What You’ll Learn Kristin's remarkable career in salesLessons from inside sales mid-pandemicKristin on the future of salesHow to succeed at home and at work Follow in Kristin's footstepsShow Agenda and TimestampsShow Introduction [00:10]About Kristin Twining and FireMon [2:03]Lessons from inside sales mid-pandemic [18:50]Kristin on the future of sales [23:04]How to succeed both at home and at work [26:32] Follow in Kristin's footsteps [33:36]Sam’s Corner [37:25] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we talk to Fred Mather  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Overview:This week on the show, we are lucky to have Fred Mather, a 35-year veteran of sales and sales management. He's worked across a variety of companies at high growth stages, helping companies grow from zero in revenue to well over $100 million — in both the UK and US. Currently, he is executive vice-chairman of Revenue Collective.What You’ll Learn Fred’s insights on the differences in sales between the UK and USHis career path and the importance of networkingA many-time CRO on what makes a distinguished leaderRising leaders need to have a planA plan doesn’t just mean revenueShow Agenda and TimestampsShow Introduction [00:02]About Fred Mather and Revenue Collective [1:12]Sales in the UK vs. US [9:46]Fred on Leadership [21:08]Advice for rising leaders [27:14] You need a plan [31:02]Sam’s Corner [34:46]Sales Hacker to Complete The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. We're talking with Callie Moriarty, an enterprise account executive at Six River Systems, which is software that manages robotics platforms that help pack e-commerce shipments. We discuss how Callie stumbled into sales and why the popular advice to follow your passion doesn't work. She also talked about knowing where your intellectual interests and curiosity intersect with work so you can line up with your lifestyle and financial goals. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we talk with Callie Moriarty. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Jacco Van Der Kooij.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we've got Jacco van der Kooij, the founder of Winning By Design and a thought leader in the SaaS and startup spaces. He's also a very funny and entertaining person. I think you're really going to like this episode because Jacco acts a little ... ridiculous, but in an endearing way. He's enthusiastic and passionate. When he explains what he's doing at the end, it makes a tremendous amount of sense, and you can see that it's actually strategic. It's a lot of fun, perhaps the most fun I've ever had in an interview ... perhaps. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Mark Levinson on framework for driving productivity The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we had a great conversation with Mark Levinson, the global vice president of revenue operations for Bazaarvoice. He's a thoughtful, intelligent person who's served both as an operator and an analyst. So he's given a lot of thought to operational excellence. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Kata Nyitrai on The Modern Way to Cold CallThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we've got Kata Nyitrai, head of global sales development for Miro, a fast-growing company in Europe. She talks about how to get in touch with people, specifically how you can generate meetings. Miro and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. We go in detail about reaching out in Europe, where GDPR is an important presence in terms of how you engage with people who haven't heard about you before.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Mike McNary on the Trick to Driving Employee HappinessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Mike McNary, VP of Acquisition at Mimeo, a company that helps people print and deliver documents. Mike is a 20-year sales veteran, the last 12 of which have been at a Mimeo, where he oversees all of the new business acquisition or new customer onboarding throughout the company for their B2B segment. Mimeo has been on a journey to reform and restructure their sales team, customer success, and employee experience in order to drive significant growth.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Mary Grothe on Sales BQThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Mary Grothe, CEO at House of Revenue.Mary formed House of Revenue, a Denver-based firm of revenue leaders who serve companies nationwide by profitably rebuilding their marketing sales and customer success departments and getting to the root of their revenue problems, rebuilding infrastructure, developing talent, implementing RevOps and holistically scaling their revenue. With 13 people in year 3, they just crossed 2 million in revenue.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Zak Hemraj on advice to improve winning more RFPs The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Zak Hemraj, CEO and co-founder of Loopio, a Toronto-based software company that streamlines the RFP process.Zak co-founded Loopio with his closest friends, Matt York and Jafar Owainati. Today, Loopio serves more than 850 world-leading organizations, is ranked 13th on the 2019 Deloitte Technology Fast 50 List, and was selected as one of LinkedIn's top startups in Canada 2 years in a row.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Luke Rogers on the 3 Ways to Build Diversity into Hiring Practices. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the show, we've got Luke Rogers, the vice president of sales at Instabase. Luke has a really interesting life story. At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. Through that, he went to university where he studied AI and cybernetics, ultimately leading big teams in EMEA for AppDynamics. He now leads the sales function at a really promising and high-growing unicorn called Instabase.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Jake Sorofman on the 3 Key Differences between Building and Scaling The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On today's show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a vp of marketing and CMO, Jake now serves as president of MetaCX. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Trish Bertuzzi on Successful Customer EngagementThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On today's show, we're talking to a friend, an insightful author and leader, and an expert on sales, Trish Bertuzzi. She's going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She's also going to talk about 2021 planning, how this year the planning process must be different. Finally, she's going to discuss work fatigue and Zoom fatigue, how we deal with the ups and downs of morale when we're all working from home.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Matt Klepac driving sales and marketing alignment.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On today's show, we've got Matt Klepac, a co-founder and CEO of Vertify, a really interesting company focused on revenue operations. They're pioneering what they say is the revenue operations revolution. Matt started his career as an opera singer in addition to being a CMO and marketer. We talked about how to make transitions. Plus, we discussed risk and the guiding principles of starting a company. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with AJ Bruno on fixing broken comp plansThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

We've got an interview with a friend and a great entrepreneur, AJ Bruno, the CEO and co-founder of a company called QuotaPath. He's a serial entrepreneur who started and sold a company called TrendKite. He's been working on QuotaPath as well. It's a great conversation, and it's really all about going off on your own and pushing yourself into that zone of discomfort where all personal growth happens.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Ilan Jacobson on the #1 trait that drives successful sales peopleThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today, we bring you an interview with Ilan Jacobson, one of the leading financial entrepreneurs in Canada. He started FirePower Capital, a company that does M&A advisory work, venture debt investing, private equity investing, and really any kinds of services that growth companies need. Concentrated in Canada, FirePower provides services all over the world. In a wide ranging discussion, we talk about authenticity, what makes great teams great, and what great leaders do to drive growth in their companies.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Jim Donovan on the 3 Tips for Effective Lead Generation for SDRsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we have a very special episode. October is Women in Sales month. To celebrate, we are highlighting some of the best moments and insights shared on this podcast by female sales leaders who are elevating the entire sales profession. It's got clips and highlights from some of my favorite conversations with the best women sales leaders that have appeared on the Sales Hacker Podcast. I hope you enjoy it.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we've got Jim Donovan, the vice president of global sales from PandaDoc. A fantastic guest and really great guy, Jim's a 20-year veteran of the sales industry. He was also in the World Trade Center during 9/11. That was a pivotal moment in his life and when he decided to embark on a career in sales. Now, we get to chat with him. He's down in st. Petersburg, Florida managing a global team on the march to 100 million for PandaDoc.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with John Mark Shaw on a tangible 4 step process you can use to change your life.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today we are interviewing an executive and life coach, somebody who has personally helped change my mindset. Although some of his ideas are unconventional in the way they're articulated, I've seen really meaningful results from them. I'm talking about John Mark Shaw. As I mentioned, he's my personal coach. On the show, we discuss a lot of ideas that I personally use every day and I've seen great success with.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Ryan Walsh on the Top Factors that Drive Outside Sales CompensationThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show we've got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it's first party, objective information from reps themselves about how much people make at different companies. You can access that data set once you contribute your own information on a blinded basis. Using RepVue, you can figure out exactly what people are making. You can't look at their individual W2s, but you can know that if you work at XYZ company, then you can make up to $700,000 a year.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Eddie Baez on growing revenue and accelerating growth on sales teamsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we've got Eddie Baez, the co-founder of Career Pipe, a recruiting agency and SDR training program for underrepresented groups and minorities primarily in New York City. Eddie is bringing B2B sales to a group of people that may not be as aware of it. He finds people that aren't aware of what is possible in a sales career, puts them through a six-week training program, and places them in companies looking to hire. Eddie sells market research as a senior business development consultant at IBISWorld.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Vishal Sunak on Early Stage Companies Closing DealsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we've got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. With LinkSquares, you know what terms you've signed and what agreements your company has made. They sell that product to general councils, operations teams, and deal desks. Vishal and I talk about what it's like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Tom Martin on the Job Market ApproachThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show we've got Tom Martin, an incredible leader who started at the bottom in research and development at Hewlett Packard. Today, in addition to having worked at Nuance Communications, Tom is leading a $250 million business as the chief revenue officer at iCIMS. He and I talk about how you can get better at your career.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Brian Litvack on how organizations can use values to help them growThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we've got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. He's the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. It's been a difficult thing to do during COVID.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Jeff Winters 3 things you need to do to get a Dream MeetingThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we've got Jeff Winters, the founder and CEO of Sapper Consulting, one of the top 10 people in the world who can get a dream meeting — a meeting with virtually anybody in the world. We also announced a contest on this episode, so give it a or read our blog.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Mykal White on the 3 Keys to Client and Prospect SuccessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show we've got Mykal White, founder, owner, and CEO of a consulting business called NUNDA. We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Alyssa Merwin on 3 Things to Remember in Every Sales ConversationThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker Podcast, we've got Alyssa Merwin, Vice President of Sales Solutions for LinkedIn, North America.  She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. She's also an incredible leader, an incredible manager, and an inspiring person. We're going to learn a lot from her about managing people through a crisis because that's what the pandemic is. It's a crisis. It's a perpetual crisis that seems to drag on forever. But it is a crisis, and you have to change to cope with it.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Brandon Meyers on Leading with EmpathyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we've got a fantastic episode for you. We've got an interview with Brandon Meyers, the chief revenue officer of ADARA.  Brandon worked his way up from the very bottom to the very top. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. It has been an incredible journey for him. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Wes Ulysse on the 3 Core Attributes of Great SellersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Wes Ulysse, Head of Sales, North America at Red Points, a SaaS company that's leveraging AI and machine learning to protect brands' online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. After four years, he didn't like being stuck behind a desk, so he moved into SaaS. Wes started his career at Sisense, becoming head of enterprise business development and ultimately director of inside sales for North America. As of January 2019, he moved on to leading the US sales team at Red Points.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Matt Rizzetta on Sales SuccessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Matt Rizzetta, founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt launched his business from his proverbial garage while his wife was pregnant with their first child. Years later, he's got a thriving business that is not venture capital backed. He's one of the small and medium-sized business owners of the world trying to build a huge business.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Steven Broudy on hiring mistakesThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Steven Broudy, Vice President and Head of Sales at Bevy, which helps companies build virtual communities.  Steven is a long time SaaS sales executive, having worked at MuleSoft before coming to Bevy. He's also an armed forces veteran, and has served the country and has a lot to say about many different things.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Brendan Kamm on top ways that gratitude can help drive businessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Brendan Kamm, Co-Founder and CEO at Thnks. Brendan is a digital industry veteran and an executive. His company is a gifting platform that facilitates connections and relationships between salespeople. Brendan’s startup philosophy? Don’t follow your passion.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Ernest Owusu treating your sales career like a professional athleteThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we speak with Ernest Owusu, Senior Director of Sales Development at 6sense. A former professional football player, Ernest transitioned to sales when he realized that process and commitment matter just as much in tech sales as in sports. Now in a leadership role, he promotes the importance of team culture to keep BDRs connected during any crisis.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Michael Coscetta on revenue leadershipThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Today on the show, we are incredibly excited to have Michael Coscetta.  Michael is a member of Revenue Collective, but perhaps most importantly, he's the chief sales and strategy officer for Compass, that fast-growing real estate behemoth. That's an incredible success story in terms of their ability to work with and attract the best brokers, build a massive brokerage community, and give those people the tools they need to succeed. Michael talks about how he does that at scale and how he thinks about scale.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Andrew Sykes on the most important habit at work.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

This week on the Sales Hacker podcast, we're incredibly excited to have Andrew Sykes.  Andrew is a career salesperson, but he's also a lecturer at Northwestern University's Kellogg School of Business. He also runs a company called Habits at Work, and that's really what we're going to be talking about. And Habits at Work is all about how you form great habits. What's the most important habit? What is the single most important habit that you can form that can change your career and drive for success?The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

On this episode of Friday Fundamentals, we chat with Leah Chaney on the methodology to adapt to deliver a great customer experienceThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.