GTM 26: The Framework that Will Help you Build an Exceptional GTM Team with Mark Stephenson
Podcast: The GTMnow PodcastPublished On: Tue Mar 07 2023
Description: Mark Stephenson joins us in this week’s episode to talk about the modern revenue architecture. Mark has 30 years of solution sales leadership experience, with high growth series A through D companies. Currently he's an advisor at Evisort, former VP of Sales at Avi Networks, and has worked at large companies such as HP, Cisco, & Xerox.. We kick off this episode by unpacking the 5 leading and 4 lagging indicators of a strong go-to-market team that drive your business.What You Will Learn:The importance of getting cross functional alignment within your team.Leading metrics that every leader should be focused on.5 layer framework on modern revenue.Highlights:(8:03) 5 Layers on how to Go-to-market.(13:48) Problems to solve on the Go-to-market approach.(20:37) Where Mark’s gone right and wrong in defining ICP.(26:10) How to hire great talent.(32:18) Cross-functional alignment.(36:00) the leading and lagging metrics for successful alignment.(45:00) Mark’s take on the layoffs happening in todays market.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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