Revenue Innovators: The Future of Leadership in RevOps
Podcast: The GTMnow PodcastPublished On: Wed Jul 28 2021
Description: This episode is from our sister podcast, Revenue Innovators. For more episodes like this, subscribe to Revenue Innovators in your favorite podcast player. Revenue Operations is the business version of Switzerland. In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership.In this episode, we interview Seth Marrs, Research Director at Forrester, about the role of analysis in building RevOps into a role that amplifies the voice of the buyer.In this episode we discuss:Why RevOps is blowing integration out of the waterHow to invest in data that actually drives insightsThe ideal attributes of RevOps leadersPeacemaking among departments (aka alignment)The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
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