185: The Key Is Personalization at Scale
185: The Key Is Personalization at Scale  
Podcast: The GTMnow Podcast
Published On: Tue Nov 02 2021
Description: In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.