In this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth.Vlad brings over sixteen years of experience building and running a traditional digital marketing agency. But when he saw the landscape shifting beneath him, he made the decision to pivot. Rather than wait for AI to make his business irrelevant, he leaned into it and built Stivi, a company focused on helping brands increase their sales and leads through AI-powered marketing. In this conversation, he shares how that shift happened, what he learned along the way, and why he believes the window of opportunity is wide open for anyone willing to start now.Josh and Vlad go deep on the topic of AI visibility and generative engine optimization (GEO). Vlad breaks down the key signals that large language models like ChatGPT, Gemini, and Claude use when deciding which brands to recommend. From technical crawlability and media mentions to forum discussions and reputation management, the conversation covers what businesses actually need to do to show up in LLM-generated answers. Vlad also shares a compelling case study where a client saw a conversion rate of 46 percent from LLM-driven traffic, a number that blew away anything he had seen in sixteen years of marketing.One of the most powerful takeaways from this episode is the shift in how consumers search for information. Vlad shares a personal story about his six year old son, who now asks him to "ask ChatGPT" instead of "Google it." That generational shift signals a massive change in how brands will need to position themselves online in the years ahead. The conversation also touches on the future of the workforce, with Vlad sharing his prediction that senior-level professionals who know how to leverage AI will thrive, while many junior and mid-level roles in design, development, and writing may disappear within the next one to two years.Whether you run a small business, lead a marketing team, or are just trying to figure out where AI fits into your career, this episode gives you a practical and honest look at what is happening right now and how to stay ahead of it. Vlad's advice is grounded and simple: understand your background, find where AI fits into what you already do well, and start integrating it one step at a time.

In this episode of Making BIG Shifts, Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks.Dr. Davis shares lessons from decades of coaching and leadership, including how struggling teams are transformed into winning cultures. He explains why emotional intelligence is often overlooked in leadership and how it separates good leaders from truly effective ones.The conversation explores mentorship, decision-making, and the importance of asking better questions instead of always having the answers. Dr. Davis also breaks down why control is often misunderstood, and how trust, clarity, and self-awareness play a bigger role in building strong teams.They also dive into a simple but powerful truth: knowledge without action means nothing. Real change only happens when you execute.If you’re leading a team, building something, or trying to improve how you show up every day, this episode will give you practical insights you can actually apply.

In this episode of Making BIG Shifts, Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things.Jay shares his journey from a difficult childhood and long military career to feeling stuck, out of alignment, and searching for purpose. That experience led him to build a simple but powerful approach to life and performance.They break down the HARD Framework, Health, Affluence, Relationships, and Development, and talk about what actually helps driven people get unstuck.This conversation covers high performance vs high achievement, burnout, imposter syndrome, breathwork, slowing down, and why doing less can often lead to better results.If you feel like something is off despite doing all the right things, this episode will help you reset, refocus, and move forward with clarity.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs.After nearly four decades in coaching, Dr. Davis pursued a PhD in sports leadership where he studied how top coaches quickly turn around failing programs and sustain long-term success. Through interviews with elite Division I baseball coaches who collectively earned 8,000+ wins and multiple national championships, he identified key leadership principles that separate good coaches from great ones.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life. Dre shares how he transitioned from a decade-long professional basketball career into building a successful personal brand and business by publishing content online and selling training programs to athletes. Over time, that evolved into helping entrepreneurs and professionals master the mental frameworks needed to perform consistently at a high level.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation. Ezra shares his extraordinary journey from working in corporate technology sales to becoming a leadership coach helping founders, executives, and entrepreneurs manage the emotional and relational challenges that come with building businesses. After a life-changing moment during the events of September 11, Ezra began exploring deeper questions of purpose, leadership, and personal meaning, ultimately shaping the work he does today, helping leaders navigate crossroads moments in their lives and businesses.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market. Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Musk repeatedly builds world-changing companies.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare. What began as mindset coaching evolved into a powerful consulting framework that helps businesses identify profit levers—the small, high-impact changes that can generate massive financial results.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a full team working with clients across multiple industries. She also explains how her agency focuses on high-quality content marketing, strategic messaging, and helping companies adapt to modern marketing trends—including AI search visibility and video content.

In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from corporate employee to real estate entrepreneur to marketing expert, revealing the key lessons she learned about building a business, finding your niche, and creating messaging that actually converts. At the core of her approach is one powerful idea: marketing should always tie back to revenue.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005, surviving a life-threatening coma, and becoming one of the early pioneers in SEO. Today, Ross focuses on helping entrepreneurs build authority-driven websites that rank not just in Google; but in the rapidly evolving world of AI search engines and recommendation systems.

In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work. We dive deep into how AI agents are reshaping marketing operations—and what the future looks like when businesses shift from manual workflows to autonomous systems.

In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders make better decisions under pressure. Bill also explores how AI tools are transforming leadership, strategy, and the way CEOs prepare for high-stakes decisions.

In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to business, the significance of empowering middle-sized companies, and the art of making impactful decisions. Joel also highlights the need for businesses to play to win rather than playing not to lose, and he offers insights on raising capital and the transformative power of the Advantage Player Institute.

In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The conversation also touches on personal branding for founders, misconceptions about positioning, and the necessity of team alignment to execute effective positioning strategies. April concludes by discussing her updated book on positioning and sharing insights on navigating market changes and competition.

In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passion and portability in learning, and how AI can democratize knowledge. The conversation also touches on practical applications of AI, the future of software as a service, and the significance of community engagement in navigating the evolving landscape of technology.

In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights on marketing strategies for attracting international patients. The conversation also touches on the future of healthcare, the role of insurance companies, and Dr. Badia's personal philosophy on life and work.

In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal life, and the importance of digital minimalism. The conversation concludes with Joshua's current projects and final thoughts on living a meaningful life through minimalism.

In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of strategy in business. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the need for a robust strategic system, the role of culture, and the significance of closing the information loop in strategic decision-making. The conversation also delves into how to audit a company's strategy and the mindset shifts necessary for effective strategic thinking.

In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and the Dream Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overcome perfectionism in launching a business. The conversation also delves into what makes a good planner and Jason's future plans for coaching others in entrepreneurship.

In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of AI in enhancing business efficiency and the necessity of thorough market research. The conversation provides actionable advice for entrepreneurs looking to optimize their business strategies.

In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consumer behavior, noting that trust in businesses is at an all-time low, which presents an opportunity for small businesses to connect with customers on a more personal level. Shawna advocates for 'out-humaning' larger competitors by being transparent and relatable, which can help small businesses build trust and loyalty with their audience.The conversation delves into practical strategies for small businesses to leverage their unique advantages, such as agility and authenticity, in a landscape dominated by larger brands. Shawna encourages listeners to embrace imperfection in their marketing efforts, suggesting that being genuine and sharing real experiences can resonate more with consumers than polished, corporate messaging. As the episode wraps up, Shawna shares insights on the evolving trends in marketing, including the role of AI and the importance of maintaining a human touch in business communications.

In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company is addressing the challenges of trust between humans and machines, as well as machine-to-machine interactions. He emphasizes the importance of a unified approach to identity verification, moving beyond point solutions to create a comprehensive trust framework that can handle the complexities of modern transactions.Ravi elaborates on the innovative features of KYXStart, including their unique signal-based approach to identity verification, which not only confirms identities but also assesses the intent behind transactions. This method aims to create a frictionless user experience while combating fraud effectively. The conversation also touches on the importance of customer recommendations in marketing, the lessons learned from previous entrepreneurial ventures, and practical advice for future founders. Ravi's vision for the future of digital trust is both ambitious and essential, as he believes it will play a pivotal role in shaping the economy.

In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, respect, and brand preference. David emphasizes the importance of differentiating oneself in the marketplace and offers practical strategies for building a contrarian slant in branding and messaging. He discusses the shift from traditional 'how-to' content to more strategic 'how-to-think' content, encouraging listeners to embrace authenticity and transparency in their branding efforts.

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books. She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketing, the significance of follow-up, and the need for building relationships both in-person and online. Jen emphasizes that entrepreneurship is not just about business tactics but also about personal growth and mindset. She also discusses her future projects, including a new book and transitioning her coaching focus to mobile businesses.

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books. She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing. Tyson shares insights on syndication, the Bones Method for wealth building, and the roll-up strategy in business. The conversation emphasizes the need for a mindset shift, networking, and taking action to achieve financial success.

In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating for expert-guided practice as a means to improve skills and capabilities. The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/fuelinc/#MakingBigShifts #PerformanceTraining #FutureOfWork#MarketingReboot #JoshAnderson #AlexKutsishin #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment #SalesTraining #WorkforceDevelopment #HighPerformanceTeams #TalentDevelopment #ScalingCompanies #FounderMindset #ExecutionOverKnowledge

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/

In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/erik-braund/#MakingBigShifts #FutureOfWork #WastedTalent #JoshAnderson #SamCaucci #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding #WorkforceTraining #PeopleFirst #TalentDevelopment #HRInnovation #WorkplaceCulture #EmployeeExperience #BusinessLeadership #ModernWork #Reskilling #Upskilling #ManagementCoaching

In this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generation, emphasizing the value of starting a podcast for personal and professional growth. The conversation also touches on practical tips for maintaining productivity while traveling and the essential tools for effective outreach in the digital age.

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

In this episode of Making BIG Shifts, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common mistakes made during AI rollout, and the significance of data preparedness. Vadim shares insights on future predictions for AI, emphasizing the need for businesses to adapt to rapidly changing technologies and the potential for AI to enhance human capabilities rather than replace them.

In this episode of Making BIG Shifts, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to entrepreneurship, the evolution of Kinetic, and the importance of streamlining customer service in the automotive industry. He discusses the future vision of KinetQ, which aims to expand beyond automotive into various service industries, and offers valuable insights and advice for aspiring entrepreneurs.

In this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, and service using the right mindset. He dives into generative vs. agentic AI, the importance of amplifying human intelligence rather than replacing it, and how companies can build future-proof teams. If you’re refining your marketing strategy, leading a B2B marketing organization, or preparing your team for the AI-driven future, this conversation delivers clarity, direction, and real competitive advantage.

In this episode of Making BIG Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his purpose. Gary shares how setting clear goals, building momentum through small actions, and maintaining accountability can transform both life and business. He also breaks down how entrepreneurs can avoid distractions, stay focused on what drives real revenue, and create significance beyond success. Whether you're refining your marketing strategy, navigating leadership decisions, or growing a B2B marketing operation, this conversation is full of practical insights and mindset shifts.#MarketingStrategy #MarketingPodcast #B2BMarketing #EntrepreneurMindset #GoalSetting#LeadershipDevelopment #BusinessCoaching #GaryWilbers #MakingBigShifts #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive change in healthcare. Andrew shares how his organization maintains a 4.95-star rating across thousands of reviews, why asking “why” is essential for culture, and how digital engagement transformed their patient experience. They also dive into leadership transparency, retention strategies, and how healthcare organizations can apply the same principles used in B2B marketing to create trust and long-term loyalty. Whether you’re refining your marketing strategy, leading a growing team, or looking for real operational insights, this conversation delivers practical lessons you can use immediately.#MarketingStrategy #MarketingPodcast #B2BMarketing #HealthcareLeadership #PatientExperience#TeamCulture #OperationalExcellence #Orthopedics #AndrewLovewell #MakingBigShifts

In this episode of Making BIG Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what makes a strong local publisher, the power of showing up in your community, and how AI is improving efficiency without compromising reporting standards. Whether you're exploring B2B marketing opportunities, building a community-driven business, or sharpening your marketing strategy, this episode delivers actionable insights on growth, leadership, and innovation.#MarketingStrategy #MarketingPodcast #B2BMarketing #LocalNews #Entrepreneurship#Franchising #CommunityGrowth #BusinessInnovation #TapInto #MakingBigShifts

In this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies overspend on growth, and how propensity models and standardized playbooks can transform B2B marketing performance. He also shares private-equity-level insights on sales coverage, lead disposition, outbound rigor, and the psychological shifts that separate elite operators from the rest. If you’re looking to sharpen your marketing strategy, improve go-to-market precision, or build data-driven revenue systems, this episode delivers actionable playbooks you can start using today.#MarketingStrategy #MarketingPodcast #B2BMarketing #RevOps #GoToMarket#SalesEfficiency #PropensityModels #PipelineGrowth #PrivateEquity #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most people never publish, the psychology behind bestseller creation, and how AI can dramatically speed up the writing process. He also explains how authors can turn a book into a powerful lead-generation engine—one that increases credibility, scales marketing, and fuels long-term business growth. Whether you're in B2B marketing, launching a personal brand, or looking to make a major shift in your career, this conversation delivers practical frameworks you can put into action immediately.#MarketingStrategy #MarketingPodcast #B2BMarketing #BookMarketing #Entrepreneurship#AuthorJourney #LeadGeneration #BusinessGrowth #RobertAllen #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Eric Levine, founder of StratEngine AI, to unpack how AI is transforming strategic planning for consultants and business leaders. Eric shares the story behind leaving Meta, redefining his life direction, and ultimately building a platform that turns complex decisions into clear, actionable strategy in minutes. They explore how StratEngine helps B2B marketing teams, consultants, and SMB leaders streamline research, frameworks, and presentations—cutting a 6–8 week process down to under 20 minutes. Whether you're refining your marketing strategy, navigating a career pivot, or exploring AI-powered business tools, this episode delivers practical insights and real mindset shifts.#MarketingStrategy #MarketingPodcast #B2BMarketing #AIForBusiness #StrategicPlanning #ConsultingLife #StartupJourney #StratEngineAI #BusinessGrowth #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with bestselling author and keynote speaker Alex Demczak to explore the power of storytelling, integrity, and purpose-driven leadership. Alex shares how a humbling speaking moment reshaped his mindset, how thought leaders can identify their “superpowers,” and why focusing on one person at a time can transform both your marketing strategy and your impact. He also dives into building ShareYourStory.com, helping entrepreneurs refine their voice, and overcoming fear when stepping into public platforms. Whether you're building a brand, writing a book, or leading a B2B marketing team, this conversation delivers practical wisdom and inspiration you can apply immediately.#MarketingStrategy #MarketingPodcast #B2BMarketing #ThoughtLeadership #Storytelling #PersonalDevelopment #PublicSpeaking #Entrepreneurship #ShareYourStory #BusinessGrowth

In this episode of Making BIG Shifts, Josh Anderson sits down with Vadim Peskov—CEO of Diffco and advisor to multiple startups—to explore how founders can navigate pivots, validate ideas, and adapt quickly in today’s fast-moving tech landscape. Vadim breaks down his real-world experience helping B2B companies refine product direction, shape their marketing strategy, and accelerate growth through customer-driven learning. He also shares insights on MVP testing, overcoming internal resistance, and why speed of execution often separates winners from everyone else. If you’re building, scaling, or advising a B2B marketing or AI-driven startup, this conversation is packed with practical frameworks and powerful mindset shifts.#MarketingStrategy #MarketingPodcast #B2BMarketing #StartupGrowth #AIInnovation #ProductDevelopment #SaaSFounders #EnterpriseTech #StartupAdvice #MarketingReboot

In this episode of Making BIG Shifts, Josh Anderson sits down with Katmai Tech CEO Erik Braund to break down how immersive collaboration tools are reshaping modern teams. Erik shares the pivotal moments that inspired Katmai, the challenges of building a distributed culture, and how enterprises can rethink B2B marketing through real-time, human-centered interaction. This conversation also explores the shift in workplace behavior post-2020 and why smarter marketing strategy requires reimagining how teams communicate. Whether you're a founder, operator, or marketer aiming to build stronger digital culture, this episode delivers powerful insights and practical takeaways.#MarketingStrategy #MarketingPodcast #B2BMarketing #FutureOfWork #RemoteTeams #DigitalCollaboration #StartupLeadership #TeamCulture #KatmaiTech #BusinessGrowth