Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter Prospecting
Brynne Tillman, Author of The LinkedIn Edge, on Social Selling, Trust & Smarter Prospecting  
Podcast: Making BIG Shifts
Published On: Fri Dec 12 2025
Description: In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies. The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.