Roofing Insights Podcast episodes

Dmitry talks to Jason Einsiedel about his roofing career, a traumatic fall, and his hard-won recovery. ============================Sponsor of This Episode: Best Roofing ShoesOrder Yours Here: https://shop.contrafootwear.com/?ref=DMITRYLIPINSKIY============================Today's guest:Bridget ComoForensic Building Science: https://www.forensicbuildingscience.com/ ============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights00:00 - Introduction01:40 - Jason’s Career in the Roofing Trade03:44 - Taking the Leap: Starting His Own Business04:42 - Witnessing Accidents Early in His Career06:20 - The Day of the Accident: A Cousin's House07:17 - The Moment of the Fall: A Slip on Plastic08:45 - Impact and Immediate Aftermath10:50 - The Severe Injuries11:53 - A Grueling 6-Month Recovery Journey13:10 - How the Accident Affected His Family18:29 - The "Invincibility" Mentality in Roofing21:17 - Living with the "New Normal" & Chronic Pain28:01 - Life Lessons: Finding Perspective after Tragedy============================

In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach. ============================Sponsor of This Episode: Work NinjasExpert Back Office For Roofing Companies - https://workninjas.com/============================Today's guest:Bridget ComoForensic Building Science: https://www.forensicbuildingscience.com/ ============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights:00:00 Introduction & Studio Setup – 4 Years Later01:15 Going Sober – The Turning Point08:30 From Sobriety to Systems & Executive Roof Coach09:40 Partnerships, Lawsuits & Rebuilding the Business15:30 Commercial Roofing Reality – Systems vs Workflow20:20 Million-Dollar Contracts & The Margin Trap23:00 Payment Disputes, Retainage & GC Conflicts27:30 Business, Coaching & Building a Foundation33:00 What Makes a Real Coach?38:00 CrossFit, Discipline & Personal Standards39:30 Stuck at $2–3M? Systems vs More Leads41:00 AI in Roofing – Leverage, Not Replacement42:00 Marketing Mistakes & Why Agencies Fail44:30 Money, Lifestyle & Owner Discipline46:00 When Should an Owner Step Out of Production?47:00 Customer Experience & Industry Reputation49:50 Service & Maintenance as the Real Opportunity52:10 Why Roofers Stay Broke53:00 Ego vs Ignorance54:30 Roof Rejuvenation Debate (Roof Max, GoNano)58:00 Storm Chasers & The Future of Sales01:00:50 Leadership, Hiring & Owning Your Role01:02:40 $1M vs $10M Company – Mindset & Investment01:03:30 Advice for Overwhelmed Entrepreneurs============================

In this episode, Dmitry talks to building science expert Bridget Como. ============================Sponsor of This EpisodeTake $1500 off your first GoNano order: https://gonano.com/partners/roofing-insights============================Today's guest:Bridget ComoForensic Building Science: https://www.forensicbuildingscience.com/ ============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================

In this episode, Dmitry talks to Robin Scherer, owner of Trust Roofing. ============================Sponsor of This Video:Book a Demo with JobNimbus: https://jobnimbus.me/4mQCNO2============================Today's Guest:Robin Scherer: https://www.linkedin.com/in/robinroofs/Trust Roofing: https://trustroofing.com============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights:00:00 – JobNimbus00:07 – Coming Up...00:43 – What really changes when scaling a roofing company03:30 – Robin Scherer’s background in sales and business07:30 – Building strong culture and high-performing teams10:45 – Systems, processes, and structure for rapid growth14:55 – Hiring, training, and mistakes made while scaling17:30 – Consumer education and the impact of Google and AI20:40 – Retail roofing vs. insurance work: why branding wins23:30 – What’s harder now than when the company started25:00 – Costly jobsite mistakes and risk management28:15 – Warranties, claims, and customer service as marketing31:00 – Commercial operations and field stories34:50 – Why owners must understand real roof work36:10 – Roofing trends: metal, stone-coated, and innovation39:20 – Leadership growth and industry blind spots43:00 – Insurance pitfalls and young roofer mistakes46:00 – False promises in roofing and hard lessons learned49:20 – Fighting insurance carriers and state-by-state differences52:00 – Work-life balance and CEO pressure55:30 – Final mindset advice and closing thoughts============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Kenny Baden about his recovery journey, consulting, content and the future of retail roofing. ============================Sponsor of This EpisodeEstimate Experts:https://estimate-experts.com============================Today's guest: Kenny BadenBaden Consulting: https://badenconsulting.net/about============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights00:00 – Extended intro02:19 – Interview begins: suits, image, and first impressions03:49 – Culture shift: suits vs casual (Patrick Bet-David, Hunter Ballou)05:49 – Image as a brand and sales advantage07:29 – Look good, feel good, play good08:24 – Being in a room full of winners10:49 – Losing everything and starting from zero12:04 – Dressing with intention as a strategy14:19 – Addiction, humility, and losing direction17:04 – From college graduate to convicted felon18:19 – What addiction really feels like20:34 – The real turning point22:49 – Redirecting destructive energy into success25:29 – Consulting, content, and industry truth27:54 – Instagram culture vs real results29:14 – You can’t fake the work31:29 – Mentors, networks, and real growth33:44 – Immigration pressure and job sites38:19 – Private equity and generational wealth39:59 – Closing thoughts on opportunity and leadership============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Dan Ward, owner of Rumble Roofing. ============================Sponsor of This EpisodeRoofing Business Partner:https://agentone.roofingbusinesspartner.com============================Today's guest:Dan WardRumble Roofing: https://www.rumbleroofing.com============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights:00:00 – Roofing Business Partner00:11 – Coming Up...00:55 – Introduction and setting the tone for the conversation02:18 – Dan Ward’s background and entry into the roofing industry04:46 – Early career lessons and mistakes that shaped his approach07:34 – What separates average roofers from top performers10:12 – Sales fundamentals most contractors overlook13:05 – Building trust with homeowners in competitive markets15:48 – The role of leadership in scaling a roofing company18:36 – Hiring, training, and developing strong teams21:27 – Common operational bottlenecks in growing roofing businesses24:19 – Managing reputation and long-term brand value27:11 – Market changes and how roofers must adapt30:06 – Advice for contractors stuck at the next growth ceiling33:14 – Lessons learned from failure and course correction36:08 – Industry myths that hurt roofing professionals39:02 – Final insights on discipline, consistency, and longevity41:32 – Roofing Insights Belt============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Linta Roofing owner Jeffery Linta. ============================Today's guestJeffrey Linta: https://www.linkedin.com/in/jeffrey-linta-314b7328/Linta Roofing:https://lintaroofing.com============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights00:00 – Coming up...00:36 – Opening context: today’s roofing market02:11 – Personal background and early lessons from the roofing industry04:47 – How roofing sales really work07:29 – Building trust fast with homeowners who are already skeptical10:18 – Why price shoppers are created by bad sales conversations13:06 – Educating vs. selling: changing the way roofers present valu16:02 – Common mistakes reps make during insurance conversations18:41 – Leadership gaps in roofing companies and their real cost21:27 – Training sales reps to think, not just follow scripts24:36 – The importance of standards, process, and accountability28:14 – Scaling roofing businesses without destroying culture31:22 – Social media, ego, and the modern roofing image problem34:47 – Long-term reputation vs. short-term wins38:19 – Advice for new roofers entering the industry41:52 – Mindset, discipline, and sustainable success46:40 – Key takeaways and final reflections============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Mauricio Gutierrez, CEO of Estimate Experts. ============================Today's guests:Mauricio Gutierrez: https://www.linkedin.com/in/mauricio-gutierrez-321990177/esEstimate Experts: https://estimate-experts.com/============================Mauricio supplementing company: https://estimate-experts.com/Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================00:00 – Intro: Mauricio, Founder of Estimate Express from Colombia00:58 – Early Ambition: Dreaming Big and Moving to the USA02:05 – The Drive You Can't Teach: Key to Success03:32 – Tough Lesson: Toxic Boss in Colombia04:34 – Breaking Into Restoration & Insurance World06:02 – Discovering Xactimate: How Estimate Express Started07:31 – The Big Problem: Contractors Hate Paperwork08:46 – Roofing Shocker: The Trade Leaving Most Money on the Table09:41 – Why Roofers Lose Thousands on Every Claim11:06 – What Makes Estimate Express Different12:23 – Key Tools: Satellite, Clear Photos & Certified Estimators14:34 – Will AI Kill This Industry? (Honest Answer)19:09 – Real Turnaround: 2 Days for Estimates, 60-90 Days for Settlements20:30 – Claim Management: Fighting Supplements Without Being a PA33:00 – Insane Success Rate: Almost Zero Denials36:38 – Claim Inflation: Still Happening or More Professional Now?40:00 – Why They Switched to Flat Fees (No More Percentage)43:00 – What to Ask Before Hiring a Supplement Company46:00 – Full Transparency: Real-Time Portal & Weekly Reports48:00 – Supplements Are Fair: Adjusters Miss Items All the Time52:00 – #1 Mistake Contractors Make That Costs Them Big53:00 – One Key Lesson About Claims That Changes Everything54:00 – How to Get Started with Estimate Express (Fast Onboarding)55:00 – Wrap-Up============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Mark Easton of Buccos Roofing. ============================Book a Demo with JobNimbus: https://jobnimbus.me/4mQCNO2Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Today's guest:Mark Easton:https://www.facebook.com/buccosroof/https://www.instagram.com/buccosroofing/https://www.linkedin.com/company/buccos-roofing/============================00:00 – Intro: "Success Is Not Just Money – Roofing Is a Business, Not a Trade"01:07 – The Aha Moment: "First Big Check – This Isn't a Trade, It's a Company"03:29 – Branding Bombs: "Yellow Shorts Everywhere – That's How We Stand Out"06:48 – "Fake It Till You Make It Actually Works – Here's Proof"10:15 – Clean Sites Win Jobs: "People Judge You by Your Job Site First"13:45 – Team Culture: "I Want My Guys to Make Money – Not Just Me"18:20 – "I Dress Up for Interviews – It's Respect for the Craft"22:15 – Hiring Truth: "I'd Rather Wait Than Hire the Wrong Guy"25:40 – Growth Trap: "Big Revenue Doesn't Mean Rich – Change That"28:10 – Faith in Business: "God Gave Me This – Now I Give Back"31:50 – "I Don't Want to Compete – I Want to Help Roofers Win"35:20 – Franchise Dream: "Build Something Bigger Than Just My Company"38:45 – "We Exposed the Scammers – Now Let's Build Real Value"42:10 – The Missing Link: "Most Franchises Don't Care About You"45:30 – Final Fire: "Let's Make Roofing Companies Great – Together"48:20 – Wrap-Up============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Matt Morgan of Chad Wilson Law Firm. ============================Have denied claim? Consult with https://cwilsonlaw.com/ Contractors I recommend: https://directorii.comDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Best Deals on Underlayment: https://BemDirect.comRoofing Insights T-shirts - https://roofinginsightsstore.com/============================Insights00:00 – Chad T. Wilson Law Firm00:22 – Coming Up...01:02 – Introductions, Background & Setting the Stage04:18 – Getting Started in Roofing & Early Lessons09:55 – Field Experience vs. Office Decisions15:40 – Sales, Trust & Customer Expectations21:30 – Hiring, Training & Building the Right Team27:10 – Leadership Mistakes & Hard Business Lessons33:05 – Marketing, Branding & Standing Out Locally39:22 – Operations, Systems & Daily Accountability45:40 – Scaling Challenges & Growing Without Chaos52:18 – Industry Changes & Where Roofing Is Headed58:30 – Personal Growth, Mindset & Work–Life Balance01:05:12 – Advice for New Contractors01:11:20 – Final Thoughts, Takeaways & Closing Remarks============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks with Eric Oberembt, owner of D&M Roofing. ============================Podcast Sponsor: https://novatik.us/ (Text "metal" to 786-512-9248)Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/============================Today's guestEric Oberembt:https://www.linkedin.com/in/eric-oberembt-73968112/D&M Roofing:https://dandmroofing.comRoofers in Recovery:https://roofersinrecovery.org============================Insights00:00 – Novatik01:35 – Coming Up02:12 – Cold Plunges, Saunas & Morning Routines04:08 – A Roofing Legacy: Starting a Company With $5006:56 – Growing Up in Roofing & Learning the Trade09:56 – Transitioning From the Field to Leadership13:46 – Marketing, Visibility & Owning Your Reputation16:36 – Building a Culture of Trust Inside the Company20:39 – Immigration, Labor Shortages & Work Visas25:00 – The Biggest Business Mistake as an Owner27:08 – Why No Business Truly Runs on Autopilot30:00 – Overhyped Roofing Trends & Industry Myths35:06 – AI, Private Equity & The Future of Roofing39:36 – Scaling Locations Without Losing Control54:16 – Loyalty, Family & Cutting Off Toxic Relationships01:05:07 – Authenticity, Relationships & Leadership Style01:11:02 – Leading Teams Across States & Final Takeaways============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks with Brent Tuggle, owner of Tuggle Roofing. ============================Book a Demo with JobNimbus: https://jobnimbus.me/4mQCNO2============================Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881============================Today's guest:Brent Tuggle: https://www.linkedin.com/in/brent-tuggle-ba6866173/https://www.tuggleroofing.com/https://www.facebook.com/TuggleRoofingllc/============================00:00 – Coming up03:29 – Started Roofing at 14 with Zero Money06:48 – Clean Site Secret: “Fake It Till You Make It – But Clean Up First”10:15 – “You Can Be Big and Still Broke” – The Growth Trap13:45 – “I Dress Up for My Guys – It’s All for Them”18:20 – From “Bad Guy” to Life-Changing Thank Yous22:15 – Faith Flip: “God Told Me – Do It for Them, Not for You”28:10 – Insurance Chaos, Pricing Wars & Worker Problems33:27 – “I’d Rather Lose Money Than Do a Sh*tty Job”38:45 – Management Hell: How We Actually Run the Crews45:20 – The Turning Point: “Let Go of Control – That’s When You Explode”52:30 – “God Wants More for You Than You Want for Yourself”59:40 – “Struggle Built My Character – Now I Help Others”01:06:48 – Real Talk: Faith, Family & Roofing Life01:13:45 – “No Way I Could Do This Without God”01:21:15 – Insurance, Workers & Pricing in 2025 – Raw Truth01:28:10 – “When You Realize It’s Bigger Than You…”01:35:40 – Final Fire: “Make It Happen for Others – That’s the Cheat Code”01:42:15 – Wrap-Up============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================

In this episode, Dmitry talks to Joel Orchel, founder of The Chimney Scientists. ============================Insights: 00:00 – Cold Open: "Carbon Monoxide in Your Basement – The Silent Killer from Chimneys"00:54 – Branding Bombs: "Bright Yellow Trucks – Why We Stand Out in Philly"01:07 – Services Breakdown: "Rebuilding Fireplaces, Chimneys & More – What We Really Do"02:44 – Health Warning: "Your Chimney Could Be Poisoning Your Family – Here's How"04:10 – Shocking Truth: "Most Homeowners Don't Realize Their Chimney Is Breaking Down"05:20 – Backdraft Danger: "Small Leaks Turn into Carbon Monoxide Nightmares"06:48 – Passion for Prevention: "We're Not Just Fixing – We're Saving Lives"07:30 – Wrap-Up============================Today's guest:https://www.linkedin.com/in/joeochal/https://chimneyscientists.com/https://www.instagram.com/chimneyscientists/============================Refresh your brand with Dmitry: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com

In this episode, Dmitry talks to Jason Reisman of Eustis Roofing. ============================Sponsor: https://novatik.us/Get $1,000 OFF your first order — just mention Dmitry.Text “Metal” to 786-512-9248 to get started!============================00:00 – Intro01:14: - Coming up02:44 – Roofing Company of the Year SOLD to Private Equity03:29 – Why Jason Sold His $30M Empire: "I Hit Peak and Couldn't Grow Alone"05:20 – The Unexpected PE Boost: "My Team Got 30% Raises Overnight"07:45 – Brutal Truth: "If You're Not Performing, PE Fires You Fast"10:15 – What Jason Fixed Before Selling: Books, Team, and Systems13:45 – The CEO Identity Crisis: "Who Am I If I'm Not Climbing Roofs?"17:30 – "I Still Install Roofs... To Keep Crew Respect"21:15 – Instagram Trap: Flashy Posts Kill Installer Loyalty25:40 – How to Earn Respect from Your Crew Post-Sale28:10 – "Post Roof Details, Not Vacations – That's How You Build Quality"31:50 – The Hard Lesson: Installers See Your Social Media Too (And Judge You)33:27 – "Invite Crews to EVERY Event – Or Lose Your Team"35:05 – Final Fire: "Installers Control Your Quality – Treat Them Like Gold"36:48 – Dmitry & Jason Mic Drop: Make Installers Great Again38:20 – Wrap-Up: Jason's Message to Every Roofing OwnerDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comRoofing Insights T-shirts - https://roofinginsightsstore.com/============================Today's guestJason Reisman:https://www.linkedin.com/in/jason-reisman-72484b16a/Eustis Roofing Company:https://eustisroofing.com/https://www.instagram.com/eustisroofingcompany/#https://www.facebook.com/EustisRoofinghttps://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w============================

In this episode, Dmitry talks to Entrepreneur Peter Roth. ============================Sponsor: https://thecatchall.com/============================Insights00:00 – The Catch All00:39 – Coming Up01:14 – How Peter Roth entered the roofing call center world05:02 – When Scalify Call Centers started working with roofers09:30 – Understanding homeowner psychology on the first call13:55 – The scripts and openers that actually convert18:12 – Why most roofing companies fail at follow-up22:48 – Building a call center team that works27:30 – Handling storm leads vs. retail roofing calls32:44 – How to fix bad lead quality and wasted marketing dollars36:58 – Training callers to sound confident and not robotic41:15 – Insurance claims, touchpoints, and setting proper expectations46:40 – The systems Scalify uses to scale roofing call centers52:18 – Advice from Peter Roth to roofing owners trying to grow58:40 – The future of call centers in the roofing industryDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comRoofing Insights T-shirts - https://roofinginsightsstore.com/============================Today's GuestPeter Roth:https://www.linkedin.com/in/realpeterroth/Scalify Call Centers:https://www.scalifyco.com/============================

In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing. From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.Sponsor: https://workninjas.com/In this interview, we cover:Landon's first day knocking doors and how the grind shaped his work ethicBalancing residential and commercial roofingWhy SOPs, systems, and double-checking are essentialManaging stress, workload, and rapid growthHow private equity changed structure inside the companyCompeting in Atlanta’s crowded roofing marketWhy experience beats online tutorialsLeadership challenges in managing 35 guys across multiple statesHow to know which jobs are worth your timeThe toxic and rewarding sides of the roofing industryCommunication, integrity, and the power of saying noWhat keeps him grounded and saneHis long-term mission to impact every person he meetsIf you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience.Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comRoofing Insights T-shirts - https://roofinginsightsstore.com/

In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing. Sponsor: https://cwilsonlaw.comInsights00:00 – Intro00:35 – Sponsor: Chad T. Wilson Law Firm01:55 – How Elijah Muhm got started in roofing04:12 – Joining Roman’s Roofing and finding early success07:08 – The culture and lessons learned at Roman’s Roofing10:30 – The moment everything changed: Elijah’s sudden exit13:20 – Life after Roman’s Roofing: rebuilding from zero16:05 – The truth about leaving a big company on principle18:52 – Lessons on leadership and personal integrity22:10 – Building a new path in the roofing industry25:34 – How to earn trust again after starting over28:45 – What Elijah learned about loyalty and reputation32:00 – Creating a roofing company built on values35:28 – Marketing, storytelling, and personal branding38:12 – Advice for roofers going through tough transitions41:00 – The future of Elijah’s new roofing journey43:20 – His message to roofers, leaders, and entrepreneursDmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.comRoofing Insights T-shirts - https://roofinginsightsstore.com/============================Today's guestElijah Muhm:https://www.linkedin.com/in/elijah-muhm-0ab623214/https://www.instagram.com/elitheslyguy1986/Empower & Master LLC:============================

In this episode, Dmitry talks to Aldin Mejia, owner of Top Metal Supply.Insights00:00 – Intro00:48 – Early life and moving to the U.S.04:49 – Learning the trades and developing work ethic08:48 – Starting the countertop business12:28 – Entering metal roofing and navigating Miami-Dade approvals18:55 – Naming the company and building the Top Metal brand26:02 – Understanding metal roofing system types32:26 – Durability, coatings, paint performance, and long-term warranties38:00 – Who Top Metal serves and how contractor relationships are built46:58 – Faith, humility, leadership, and personal values in business50:46 – Hiring challenges and building a reliable team52:29 – Customer service standards and how complaints are handled56:16 – Cash flow, accounting, and financial discipline in construction58:57 – Social media, brand presence, and building trust online01:02:13 – Balancing marriage, family, and running a growing company01:09:13 – Expansion strategy and future vision for Top Metal01:12:27 – Final message to roofers, installers, and business owners============================Today's guestAldin Mejia: https://www.facebook.com/aldin.mejiaTop Metal: https://topmetalsupplier.comhttps://www.facebook.com/TopMetalUSA/https://www.tiktok.com/@topmetalusa============================Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.roofing-school.com/

In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing. Podcast Sponsor: https://agentone.roofingbusinesspartner.com/============================00:00 – Intro and Banter: Surviving Minnesota Winters00:30 – First Business Hurdles: From No Job to Home Services Startup01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing02:32 – Why Stick with Home Services: The Universal Needs of Contractors02:59 – Job Market Real Talk: Would You Hire Yourself?05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring13:00 – Hiring Evolution: From Potential to Proven Systems17:00 – YouTube as a Business: Monetizing Content Like a Pro19:00 – Learning from the Competition: Reverse-Engineering Success20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions21:00 – Boredom Sparks Change: Why I Pivoted to Marketing22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies25:00 – Agencies on Alert: The Shift to Implementation and Results28:00 – Campaigns vs. Branding: Defining What Really Drives Impact32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners53:00 – Personal Redemption: From Dark Days to Funding a Future56:00 – Pattern Interrupts: Slowing Down for Real Transformation============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/============================Today's guest: David Carrollhttps://www.facebook.com/david.l.carroll.7https://www.instagram.com/davedopemarketing/?hl=eshttps://www.youtube.com/@DopeMarketinghttps://www.dopemarketing.com/meettheteam

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors. Video Sponsor: alivo.ai (Mention Dmitry for a deal!)00:00 – Intro01:59 – Coming Up02:27 – Presentation03:00 – Introducing John: The Quiet Force in Content Creation08:09 – Learning From Others: The Real Key to Growth09:00 – The Pride of Building Studios Across the Country13:55 – The Real Difference Between a Media Company and a Creator17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t23:00 – How to Turn Conversations Into Community24:22 – Why Every Business Should Act Like a Media Company25:27 – How Authentic Content Attracts the Right Audience27:05 – Final Advice: Be the Example Others Can Follow34:37 – The Personal Brand Gap in Contractors’ Content37:40 – Differentiation comes from building authenticity41:55 – Storytelling wins regardless of short or long form44:02 – Click-Through Rate & Retention50:32 – Stop Posting Drone Videos59:00 – Experiencing a Russian Bathhouse Sauna Extreme01:00:00 – Pushing Your Limits and Showing Up Authentically01:01:00 – Storytelling Lessons from Extreme ExperiencesPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing. 00:00 – Intro01:00 – Sponsor: Hook Agency02:13 – Coming Up02:58 – From Roofer to CEO: Corey’s Journey Begins05:10 – Hardest Challenges: Labor, Sales & Leadership07:19 – When Growth Backfires: Losing Half the Revenue09:44 – Scaling Too Fast & the Million-Dollar Lesson11:43 – Money Mistakes Every Young Owner Makes13:31 – The Future of Roofing: AI vs. Old School Work Ethic16:15 – Marketing with a Lamborghini: Smart Move or Flex?19:54 – Community Reactions & Lessons in Humility22:46 – Should Roofers Charge for Inspections? The Debate29:00 – Standing Out: Becoming the Local Roofing Celebrity30:14 – Installer to CEO: The Ultimate Mindset Shift33:22 – Hitting $5M Before 30 – Pressure or Validation?35:04 – Success Without Balance Isn’t Success at All36:45 – Proving the Doubters Wrong & Finding Purpose41:39 – Money Isn’t Success: What It Really Means to WinPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing. 00:00 – Intro00:43 – Coming Up 01:21 – Hook Agency tattoo story03:21 – From college dropout to factory worker08:54 – Networking beyond door knocking09:06 – From cars to roofs: who has the better reputation?11:23 – Creating fake damage while storm chasing12:00 – From drug addiction to a new start14:01 – Confident, successful, and cocky14:51 – Starting a company out of ego and arrogance15:00 – Inside Music City’s business model19:00 – Leads and independence.21:13 – Clients following him to Paragon.23:00 – Knocking doors and early hustle.25:30 – Always build with the end in mind27:50 – Paying to learn from industry leaders30:00 – Final advice for future roofing owners31:00 – Too many roofers in Nashville?31:20 – Quality vs price mindset33:40 – Volume over quality issue35:41 – What makes a good contractor36:25 – Questions every homeowner should ask39:26 – Educate homeowners, even if they choose cheaper roofers.40:43 – Making time for what matters.41:29 – If you know you’re the best, show it.43:00 – Debating staples vs. cap nails.44:12 – Baiting comments on purpose.45:29 – Video tools and workflow.47:57 – Film for your audience, not yourself.48:34 – Just start — everyone sucks at first.49:02 – Just get out there and do it.49:50 – The story behind “The Amman’s Advantage.”51:04 – Launching in Q4 with purpose.52:12 – Exciting times ahead.52:15 – OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.00:00 – Intro01:00 – Coming Up01:30 – Presentation03:00 – Talking about Heath Hicks’ legal battles10:51 – The advice I should’ve taken11:05 – Take 5% out every month — for life12:09 – Biggest salary I ever had: $60K12:47 – Ten years into roofing ownership13:55 – Focus on profit for one year14:45 – Transition to next guest: volume check15:13 – Contractors love throwing money at ads21:00 – Let go of the day-to-day — start managing your company.22:00 – Professionalism in 2025 looks completely different.23:00 – Your job site is 24/7 marketing — from sunrise to sunset.24:00 – When digital gets saturated, physical marketing wins.”26:08 – Using AI in Marketing – Is It Worth It? 28:40 – Being Self-Taught as a CEO: Lessons & Drawbacks 29:52 – Find Mentors & Coaches: The Key to Success 31:06 – The More You Learn, The More You Realize You Don’t Know 32:45 – How Travel Expands Your Perspective 34:02 – Family Travel Adventures: Teaching Kids Through Experience 36:57 – Easier to make money when others do roofs than when you do roofs yourself.37:45 – Running a roofing company and a product company simultaneously.38:49 – Focused most time on CatchAll.39:04 – Value subcontractors and long-term employees.40:46 – There's not really a legal path for them to get here due to political deadlock.41:48 – They do it because they need to survive and provide for their family.44:03 – Harsh truth about launching a national product: most ideas aren’t scalable or viable.45:56 – I don’t cover every dispute; my integrity is non-negotiable.47:43 – Some employees working for me decided to start their own company.48:46 – Agreements stated if fired for cause, unpaid commissions were forfeited.50:04 – On the trial, I lost and paid.52:04 – Wrapping up the podcast; sharing both sides, my opinion, and asking audience for theirs.53:35 – Product updates: Wilbur in production, for sale beginning next year; hundreds of preorders already.54:00 – OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to John Senac, The Roof Pro.00:00 – Intro00:32 – Coming Up01:02 – Presentation01:57 – TikTok and Roofing03:42 – What Most Roofers Miss04:40 – Social Media vs. Websites06:16 – Skills vs. Systems08:30 – Identifying red flags in performance data09:47 – Sales training vs. operations training10:20 – Understanding the homeowner’s life cycle11:36 – The four types of people in every company12:37 – Checking if your process is broken13:53 - Adjusters on Site16:32 - What Happens Next?18:41 - Creativity = What Works for You20:36 - Public adjusters take 25%, lawyers 10%22:33 - Lawyers & PAs say “not worth it”24:34 - Now $40K jobs are common27:00 – How inflation eats your savings28:45 – Slower markets: Florida & Atlanta struggle31:30 – The “data game” behind insurance pricing34:52 — Example: 20 homeowners, 4 bad claims35:13 — Lack of training & bad commission splits37:39 — Story of a roofer faking hail damage38:01 — “I just marked holes” confession43:59 – Teen daughter working in customer service44:35 – The importance of communication skills46:30 – Young contractor from Utah48:43 – Biggest roofing mistake story55:40 – Accounting and customer management56:30 – Traits of successful vs. unsuccessful owners57:39 – Example: Jack Hanks says no to $2,500 deal01:00:11 – Social media question for Paul01:03:19 – Don’t aim for perfection — just post it01:03:42 – “Stuff breaks, you break — keep going”01:04:35 – Saying “sodium chloride” instead of “calcium chloride” 01:05:57 – Recording multiple podcasts in a day01:06:10 – Building community through collaboration01:06:32 – Sponsor and OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors.00:00 – Intro01:49 – Work Ninjas02:52 – Getting into sales: from telemarketing to chasing success05:54 – The Wolf of Wall Street mindset and lessons from that culture08:45 – Losing it all and rebuilding after business failure12:23 – Transition into solar and life-changing years in Mexico14:48 – Joining SVG and becoming a top sales performer17:39 – Hurricane hustles and the CMR experience gone wrong18:43 – The COVID grind: door-knocking with masks and resilience22:28 – Creating SVG Solar and merging roofing with solar training25:16 – Moving fast, missing contracts, and lessons on structure28:26 – Leadership styles: working under Anthony and Lee34:57 – Reputation, redemption, and staying authentic37:46 – Flashy lifestyles, young hustlers, and social media hype43:24 – Toxic industry habits and choosing a better path50:48 – Facebook Q&APodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.00:00 – Intro00:29 – Welcome back to the RoofingInsights Podcast 01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened02:12 – The storm that boosted the business03:30 – Before roofing – Eric’s entrepreneur journey04:00 – Struggles, mentors & marketing start05:00 – Downsides of growing too fast 05:35 – When chaos takes over your roofing company 06:18 – The harsh reality of bankruptcy 08:15 – Filing bankruptcy while doing $13M+ revenue 09:30 – Taking full responsibility as a leader 09:48 – Dmitry’s theory: why 80% of roofers fail in 2 years10:15 – The LLC shuffle: how contractors “restart” after failure12:13 – wasn’t worried about that… I was heartbroken for myself.”14:04 – Because you have good intentions… but others want to screw a couple hundred people.18:40 – The biggest gap in the industry right now? Simplicity.21:24 – The future of roofing innovation22:00 – Crews missing nails and common mistakes23:19 – Adjusters vs. roofers: using software as a weapon23:41 – Does tech really help negotiations?24:03 – How tech could mend roofer–insurer relationships25:40 – Guest shares personal journey before roofing27:33 – Why most entrepreneurs actually fail28:01 – Learn the lessons from bankruptcy29:19 – Overcoming fear and finding the spirit to continue30:01 – Being a good father and husband first37:05 – Why the best advice is still: just work38:07 – Roofing vs software: what lasts?39:02 – A better way to judge a personPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.00:00 – Intro03:28 – Whistleblowing in roofing03:57 – Fake damage & insurance restoration exposed05:23 – Caught on camera: creating damage for claims07:29 – The iPhone used as a tool to damage homes10:09 – Bag of ice, Airbnb, and manufactured storm damage12:36 – From labor department to police: when fraud gets real14:53 – $800,000 in stolen insurance checks19:11 – Insurance fraud charges explained22:31 – Turning on your own company: testifying in court23:45 – Why hiring local roofers matters more than ever24:45 – Threats, subpoenas & standing for integrity29:43 – What real justice in roofing fraud should look like33:27 – Is roofing turning into a Ponzi scheme?35:45 – Free money myth: the psychology of insurance scams39:18 – Integrity over leads: how roofing should really workPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ. 00:00 – Sponsor: Estimate Experts00:07 – Coming Up01:02 – Kicking Off: Setting the Tone03:15 – Why This Conversation Matters06:04 – Early Lessons Learned the Hard Way09:18 – Breaking Down Industry Myths12:41 – Turning Setbacks Into Opportunities15:56 – What Nobody Tells You About Growth19:12 – The Hidden Challenges Behind Success22:25 – From Struggles to Big Wins25:43 – How to Handle Pressure & Stress28:59 – The Game-Changing Decisions We Made32:14 – Navigating Relationships & Business35:28 – Lessons From the Toughest Moments38:45 – Advice That Could Save You Years42:01 – The Future: What’s Coming Next45:16 – Closing ReflectionsPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 00:00 – Intro00:06 – Coming Up01:02 – First Steps in the Industry01:52 – Stories and Connections in Houston02:28 – Workouts, CrossFit, and Physical Discipline03:15 – What Does Exercise Have to Do with Roofing?04:02 – “People First”: Business Philosophy at Cmac Roofing05:16 – Core Values: Faith, Loyalty, and Respect07:44 – How to Keep Your Team Humble While Earning $100M a Year09:46 – How to Manage Offices in 3 States and Keep Growing?10:18 – Motivation goes beyond salary10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”11:40 – Efficiency and purchasing power: reaching 60% margins12:26 – Differences between Texas, Nashville, and Atlanta in construction14:57 – How have clients changed in the last 10 years?15:27 – Where will the biggest opportunity lie in the next 5-10 years?17:51 – What holds most contractors back? Fear, fear, fear19:56 – “Back then, I was a workaholic—just chasing a bank account.”22:18 – “What’s the biggest lie roofers tell themselves about success?”24:26 – “The ugliest prophet? Choosing profits over people.”24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."25:31 – "The future of roofing belongs to companies that always put people over profits."26:46 – Austin vs. Atlanta: Who has the best food?26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”28:53 – Biggest influence: His dad, a jewelry salesman.29:20 – “You don’t always have to win, enjoy watching others win.”29:36 – Keep it simple: If it ain’t broke, don’t fix it.30:07 – “Life is simple. The simpler, the better.”Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Alex Duta, Founder of Albiware. 00:00 – Roofing Business Partner 00:07 – Coming Up 00:48 – Kicking Off: The Roofing Journey Begins05:14 – Early Struggles and Breakthrough Moments09:40 – Building a Strong Team from the Ground Up14:06 – Why Company Culture Defines Long-Term Success18:32 – Marketing Moves That Changed the Game22:58 – Overcoming Fear and Taking Big Risks27:24 – Turning Setbacks into Opportunities31:50 – The Power of Trust and Referrals in Roofing36:16 – Branding That Homeowners Remember40:42 – Leadership Lessons That Drive Growth45:08 – Dealing with Difficult Clients the Right Way49:34 – Scaling Up Without Losing Identity54:00 – Mistakes Roofers Must Avoid at All Costs58:26 – Building a Legacy That Lasts Generations01:02:52 – Final Words of Wisdom for Roofers Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing. 00:00 – Sponsor: The Catch All00:07 – Coming Up01:00 – Meet Jared Lichtin: From Law to Roofing06:45 – From Real Estate to Roofing Sales Success12:30 – Implementation Over Information15:00 – Building the Radiant Roofing Brand20:15 – Hard Lessons Working with Contractors25:40 – Why Customer Trust Is Everything34:00 – Hunger vs. Experience in Roofing41:15 – Financial Discipline and Avoiding Costly Mistakes49:25 – Marketing Myths vs. What Really Works55:55 – Social Media, Content, and Recruiting1:01:30 – Roofing, Solar, and Service Expansion1:07:40 – Company Culture and Hiring the Right People1:13:20 – Final Takeaways from Jared LichtinPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 00:00 – Sponsor: Job Nimbus00:30 – Coming Up01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift 04:10 – The Story Behind “Fox Haven” and Business Naming Lessons 07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time 11:00 – Losing Control at $2M/Month (and How He Got It Back) 15:10 – Why Systemizing Production Nearly Broke the Company 18:30 – The $75,000 Mistake That Changed Everything 22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business 26:40 – Firing People, Bad Hires, and Hard Leadership Lessons 31:00 – Theft, Break-Ins & Staying Calm Through Chaos 35:20 – Florida vs. Philly Roofing: Two Worlds Apart 38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken 42:00 – Why Metal Roofing Is Taking Over the Market 45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business 48:20 – The Only Customer He Ever Fired (And Why) 51:30 – Final Advice: From Rock Singer to Roofing Industry LeaderPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System. 00:00 – Sponsor: GoNano00:50 – Coming Up01:31 – Opening Up: The Start of the Roofing Journey 05:02 – Early Struggles and Lessons Learned 08:29 – Building a Strong Company Culture 11:57 – How to Find and Keep the Right People 15:23 – The Marketing Moves That Changed Everything 18:49 – Overcoming Fear and Taking Big Risks 22:16 – When Things Don’t Go as Planned 25:42 – The Turning Point That Shifted the Business 29:08 – Why Branding Matters More Than You Think 32:34 – Lessons from Dealing with Difficult Clients 36:01 – Leadership That Inspires Growth 39:27 – Mistakes Roofers Can’t Afford to Make 42:53 – Scaling Up Without Losing Your Identity 46:20 – The Legacy Every Roofer Wants to Leave Behind 49:15 – Final Words of Advice for Roofers Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Chris Zimmerman, Owner of At Your Service Roofing. 00:00 – Sponsor: RainDrop Gutter Guard00:23 – Coming Up01:11 – The Untold Story Behind the Roofing Journey 04:45 – Early Struggles and Key Lessons Learned 08:12 – Building a Team That Shares the Same Vision 11:39 – Why Company Culture Shapes Everything 15:06 – The Challenges of Growth in Roofing 18:33 – How to Win Trust with Homeowners 22:00 – Marketing Moves That Actually Work 25:27 – When Tradition Meets Innovation 28:54 – Overcoming Obstacles and Staying Resilient 32:21 – What Makes a Brand Truly Memorable 35:48 – The Power of Leadership in Roofing Success 39:15 – Mistakes Roofers Must Avoid at All Costs 42:42 – Turning Setbacks into Opportunities 46:09 – Building a Legacy That Lasts for Generations 49:48 – Final Takeaways for Roofers Ready to Grow Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Chris Townsend, Founder of Can't Quit Consulting.00:00 – Intro00:36 – Starting Strong: The First Steps in Building a Roofing Business 04:28 – Lessons Learned from Early Mistakes 08:22 – Why Company Culture Shapes Long-Term Success 12:15 – Building a Team That Truly Fits 16:08 – The Role of Leadership in Growth 20:01 – Marketing That Actually Works for Roofers 24:12 – Overcoming the Fear of Change in Business 28:05 – How to Handle Tough Clients and Negative Reviews 32:18 – Innovation vs. Tradition: Finding the Balance 36:11 – The Power of Storytelling in Roofing 40:24 – Investing in People, Not Just Projects 44:18 – What Makes a Brand Memorable for Homeowners 48:09 – Scaling Up Without Losing Your Identity 52:02 – Long-Term Vision: Building a Legacy Company 56:15 – Final Takeaways for Roofers Ready to Grow Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement. 00:00 Sponsor: The Catch All00:18 Intro01:04 The Problem Most Roofers Don’t See Coming04:30 How Poor Branding Holds Back Great Companies07:53 The Hidden Cost of Blending In11:20 Why Your Company Name Matters More Than You Think14:46 Logos, Colors, and First Impressions18:14 Standing Out in a Crowded Roofing Market21:42 When Is the Right Time to Rebrand?25:20 Avoiding the Most Common Rebranding Mistakes28:58 How to Build a Brand Customers Actually Remember32:33 The Role of Storytelling in Roofing Marketing36:00 Why Consistency Beats Flashy Ads Every Time39:36 From Fear to Confidence: Taking the Leap to Rebrand43:03 The ROI of Rebranding Done Right47:17 Turning Your Brand into a Long-Term Asset50:40 Final Thoughts: Make Your Brand Work for YouPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dan Walrack, Founder of Go Beyond The Hustle.00:00 – Intro00:43 - Why Contractors Struggle With Margins03:02 – Pricing Disasters After the Storm05:11 – The Xactimate Problem Everyone Ignores07:18 – How to Negotiate With Carriers Like a Pro09:26 – Building Trust With Homeowners in Minutes11:15 – Why Most Roofing Businesses Fail Within 5 Years13:47 – The “Free Roof” Sales Trap15:58 – Using Supplements to Save Your Profit18:34 – The One Thing That Gets Claims Approved Faster20:40 – Avoiding the Top 3 Rookie Mistakes23:14 – Turning Denials Into Approvals25:48 – The Insurance Language You MUST Learn28:09 – How to Spot a Bad Adjuster Instantly30:37 – Getting Paid What You’re Owed (Not What They Offer)33:02 – Why Follow-Up Is the Secret Weapon35:19 – Real-Life Case Study: From $40K to $110K38:07 – Lessons Learned From the Toughest Claims40:22 – The Future of Roofing & Claims43:15 – Closing Thoughts & Final AdvicePodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Jack Hanks, CEO of VPA Public Claims Adjusting.00:00 – Intro01:36 – Managing $184 Million in Claims03:12 – Puerto Rico’s 7-Year Insurance Battle04:37 – Growing Without Losing the Personal Touch06:07 – Hurricane Prep: How to Handle 2,000 Claims in Months07:18 – Standing Out After the Storm08:13 – When to Say “No” to a Claim11:02 – Garbage Claims Are Killing the Industry12:07 – Florida’s Roofing Crisis Explained13:23 – How Insurance Changed Since the 90s15:59 – The McKinsey Report That Changed Everything18:00 – Tech in Claims: Friend or Foe?20:14 – Desk Adjusters vs. Field Adjusters22:08 – Contractor vs. Public Adjuster: Which is Better Now?23:42 – The Million-Dollar “UPPA” Lawsuit26:10 – Why These Laws Hurt Homeowners Most28:00 – Bad Apples & Self-Policing the Industry31:36 – Big Data & Carrier Strategies32:52 – Why I Left Contracting for Public Adjusting35:12 – Finding the Right People for the Right Seats36:47 – The Toughest Claims We’ve Faced39:16 – Setting Client Boundaries Without Losing Empathy41:08 – Keeping Clients Calm During Long Claims42:39 – Lessons from My Early Career45:20 – Why Rest & Vacations Boost Business46:27 – Advice to My Younger Self47:53 – The Wildest Things Insurance Companies Do50:32 – The Biggest Lies Carriers Tell Clients52:10 – David vs. Goliath: From $118K to $6.9MPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Kyle Van Boxel, CEO of Van Boxel Building Supply. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Ricky McGrath, founder of AXL Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Jeremy Rodriguez, owner of Top A1 Contracting. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dean White, owner of King Contractor Agency. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Chris Lee, founder of mostdope and VP of Marketing at Reimagine Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Tommy Mello, CEO of A1 Garage. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dustin Peterich, CEO of Black Belt Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Adam Leavins, Pastor & CEO of Patriot Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Brian Mula, Co-Owner of Grand Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dean White, CEO of Blueprint. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dean Talley, Founder of Brand-All Smart Tarps. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to sales expert Brian Malone. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Daniel Rheaume, CEO of Solar Blaster Fans. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Martin Pettigrew, CEO of Monarch Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Hunter Adams, CEO of Detach Reset Solar. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Dronestitute CEO George Femmer and Marketing Head Tyler Hebert. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Blue Collar Media CEO Patrick Carr.Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to the founder of Ozarks-based Black & White Roofing. Podcast and business requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship program: https://www.mymarketingfitness.com/

Expert Alena Wilson joins Dmitry to talk Xactimate vs Symbility, AI, Drones, DMO vs RFG and more. This episode originally aired on 07/06/2024. P.S. Subscribe! And check out our second podcast: Business Hats ✅linktr.ee/Dmitrylipinskiy============================🏠 HOMEOWNERS: find your next contractor w/$20k guarantee: directorii.com🛠 ROOFERS: grow your business: roofing-school.com👉 BUILD your brand with daily marketing exercises: MyMarketingFitness.com📈 CONSULT directly with Dmitry Lipinskiy: dmitrylipinskiy.com============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================Roofing Insights Amazon Store:http://bit.ly/RoofInAS

Dmitry talks to the owner of Pinnacle Insurance, Troy Thompson. This episode originally aired on 06/21/2024. P.S. Subscribe to the Business Hats podcast ✅linktr.ee/Dmitrylipinskiy============================🏠 HOMEOWNERS: find your next contractor w/$20k guarantee: directorii.com🛠 ROOFERS: grow your business: roofing-school.com👉 BUILD your brand with daily marketing exercises: MyMarketingFitness.com📈 CONSULT directly with Dmitry Lipinskiy: dmitrylipinskiy.com============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================Roofing Insights Amazon Store:http://bit.ly/RoofInAS

Dmitry talks to Roman's Roofing CEO Michael Armalis about his journey in the roofing industry, private equity, changes in the market, and more. P.S. Subscribe to Dmitry's new podcast: Business Hats! Apple: https://shorturl.at/mrbrm Spotify: https://shorturl.at/4MGdG YouTube: https://shorturl.at/SGMR1 ============================🏠 HOMEOWNERS: find your next contractor w/$20k guarantee: directorii.com🛠 ROOFERS: grow your business: roofing-school.com👉 BUILD your brand with daily marketing exercises: MyMarketingFitness.com📈 CONSULT directly with Dmitry Lipinskiy: dmitrylipinskiy.com============================Let's Connect:Facebook: http://bit.ly/RoofInFBFb group: https://bit.ly/RI-private-FB-groupInstagram: http://bit.ly/RoofInIGTwitter: http://bit.ly/RoofInTWLinkedIn: https://bit.ly/RI-LinkedIn============================linktr.ee/Dmitrylipinskiy

The Roof Store: How Roofers can save Money on Roofing Accessories?Dmitry sat down with Jairo Restrepo of The Roof Store to discuss how roofers can save money on roofing supplies. By shopping at The Roof Store, roofers can get high-quality materials at a fraction of the cost of other stores.If you're a roofer or thinking of becoming a roofer, be sure to check out The Roof Store! This store offers a wide variety of materials and products that are sure to save you money on your roofing supplies. With convenient online and in-store shopping, The Roof Store is the perfect place to get your roofing supplies!https://www.theroof.store/

Today, Dmitry sits down with Limitless Roofing GPO's creator, Dylan McCabe! In this episode, Dylan explains the importance of Group Purchasing Organizations in roofing, price increases, and much more!To watch the video version of this podcast, click here:https://youtu.be/mpKKMU9SOgMFor more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

Today, Dmitry sits down with Sales Transformation Group's Ryan Groth! In this episode, Ryan and Dmitry share their thoughts on sales gurus, payment structures, the benefits of paying for your learning, and much more!To watch the video version of this podcast, click here:https://youtu.be/e3JhlNgvtjYTodays episode is sponsored by SRS Distribution.SRS is the third largest and fastest growing roofing supplier, with more than 440 locations across 45 states, SRS is committed to serving the professional roofing contractor’s business needs. I personally know a number of roofers who have already switched over to SRS because of the outstanding reputation SRS has earned in the last decade.Check out SRSdistribution.com to learn more about SRS and how they’re serving contractors around the country.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Hook Agency owner Tim Brown and get his thoughts on SEO, why so many roofers don’t have an online presence, and so much more.To watch the video version of this podcast, click here: https://youtu.be/IYUFU_LpLQUTodays episode is sponsored by Atlas.For over three decades, Atlas has been one of the most popular shingle producers in the country because of their commitment to quality and service. If you’re a contractor or homeowner who is looking for a brand of shingles that you can trust, then I personally recommend Atlas. Visit https://www.atlasroofing.com/ to learn more about what has made Atlas an industry leader in shingle manufacturing. For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Marcus Lemonis, host of CNBC’s The Profit. Marcus has spent much of his life helping struggling companies and their owners learn the ins and outs of business and doing whatever it takes to save themTo watch the video version of this podcast, click here: https://youtu.be/UDY50oGapVITodays episode is sponsored by Roof MaxxRoof Maxx gives homeowners the opportunity to lengthen the life of their roof and avoid a full replacement with their state of the art rejuvenation technology. Costing only 20% of the price for an average roof replacement, Roof Maxx can save you money while projecting your most important and expensive asset.Visit http://roofmaxx.com today to find out how their service can help you.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Roof Maxx investor and former Shark Tank shark, Kevin Harrington. For over 50 years, Kevin’s invested in companies of all sizes to help grow and scale their businesses.To watch the video version of this podcast, click here: https://youtu.be/Jhcm0pqOtOwTodays episode is sponsored by AtlasFor over three decades, Atlas has been one of the most popular shingle producers in the country because of their commitment to quality and service.If you’re a contractor or homeowner who is looking for a brand of shingles that you can trust, then I personally recommend Atlas. Visit https://www.atlasroofing.com/ to learn more about what has made Atlas an industry leader in shingle manufacturing. For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Ben Menchaca, one of the most highly sought after D2D sales reps in the country. Having sold over $3 million in roofs over the last few years, Ben’s shown he knows what it takes to connect with homeowners and get the job done rightTo watch the video version of this podcast, click here: https://youtu.be/kWm25iLfTvkTodays episode is sponsored by IKOIKO is a world-wide leader in the roofing industry for residential and commercial markets. For decades, they’ve grown and have dozens of plants across the country, Canada and Europe!Whether you’re looking for designer, architectural, performance, or 3-tab shingles, IKO is the way to go. I know many contractors who swear by IKO shingles because of both their design and durability.Go to https://www.iko.com/ to see how their products make a difference.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Roofing Utah's Jen Silver, who shared what it’s like to be a woman in a male dominated industry, and how she does things differentlyTo watch the video version of this podcast, click here: https://youtu.be/HK6oKrwtSJ8Todays episode is sponsored by SRS Distribution.SRS is the third largest and fastest growing roofing supplier, with more than 440 locations across 45 states, SRS is committed to serving the professional roofing contractor’s business needs. I personally know a number of roofers who have already switched over to SRS because of the outstanding reputation SRS has earned in the last decade.Check out SRSdistribution.com to learn more about SRS and how they’re serving contractors around the country.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Paramount Roofing's Eric Reno! Eric discusses his thoughts on why he prefers to buy real estate over fancy cars, how to start a roofing business from the ground up, and much more! To watch the video version of this podcast, click here: https://youtu.be/A_PrQxezhfUTodays episode is sponsored by The Catch AllThe Catch All system is the best way to keep your homeowners happy and their property spotless during roofing jobs. Hundreds of contractors swear by this revolutionary system to protect their job sites from roofing debris and property damage when replacing roofs. You even get free advertisement with your logo printed on their revolutionary ground to chute nets!Go to http://thecatchall.com to see how they can help your business stay cleaner and more efficient.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

In this episode, Dmitry sits down with Kevin Delaney! In 2005, Kevin built Total Home Roofing and Construction, one of the biggest and fastest growing residential roofing companies in the country. In 2021, he sold that business to a Fortune 500 company, and today he shares his insights on that experience, why he prefers the retail model, and so much more. To watch the video version of this podcast, click here: https://youtu.be/OoU3XLUEcVYTodays episode is sponsored by SumoQuoteSumoQuote helps contractors present estimates more professionally and win more jobs with their sleek and efficient app. With pricing as low as $69/month, there’s no need for business to be using handwritten notes or Word documents to give homeowners estimates. To learn more about how SumoQuote can make your roofing business more efficient, visit http://sumoquote.com today and let their team of experts show you how to begin presenting more professional estimates.For more information about Roofing Insights visit https://roofinginsights.comFor business help and exclusive content check out https://roofing-school.comFind the best roofing contractors in your area: https://directorii.comLet's Connect:Facebook: http://bit.ly/RoofInFBTwitter: http://bit.ly/RoofInTWInstagram: http://bit.ly/RoofInIG

Today, Dmitry talks with Lee Haight on Lindsey Douglass Accusations, Sky Diamonds, Justin Parker, Landen Smith and RRCA Roofing!

Dmitry sits down with Lindsey Douglass to discuss Lee Haight, RRCA, Roofing Business Disputes and more!

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Dmitry talks with Steven Badger!

Today, Dmitry sits down with public adjuster, and known "Schill" - Matthew Mulholland!

In this episode, Dmitry talks with Roof Maxx founder Mike Feazel!

Today, Dmitry sits down with the D2D king himself, Dashaun Bryant!

Today, Dmitry talks with Martin Pettigrew, French-Canadian immigrant and founder of Monarch Roofing in South Carolina!

In this episode, Dmitry sits down with Dope Marketing genius, Dave Carroll! In their discussion, Dave opens up about his time in prison, how he created and developed his own brand, and the importance of proper marketing - tune in!

Today, Dmitry sits down again with renowned attorney, John Houghtaling - where they discuss the morals of big businesses accepting PPP loans, how insurance companies take advantage, and much more. Listen in on this one!

Today, Dmitry is joined by Austin Nelson of 33 Carpenters construction, sharing the story of his nationally covered case against State Farm. Grab some popcorn and tune in for this one!

In today's episode, Dmitry sits down with Roofing Business Partner's Adam Sand, and discuss best marketing practices, mental health roofers, the importance of company expansion, and much more - tune in!

Dmitry and LC Nussbeck, founder of Madsky, talk about his philosophies, how to survive in the roofing industry and why it's not built for snowflakes!

In this episode, Dmitry speaks with Rosen Hotels founder, Harris Rosen, and discuss his start in the hotel industry, political controversies, and building a fantastic company culture. Tune in for this one!

In today's episode, Dmitry sits down with famed attorney, John Houghtaling to discuss his experiences dealing insurance claim fraud, living through multiple hurricanes, and much more!

Today, Dmitry sits down with the legend himself, Graham Dessert, and discuss his meteoric rise from his troubled past, and his roofing business beginnings!

Dmitry Lipinskiy talks with VP of Exterior Contractor Earl Ward on his past, construction pricing controversies, and much more!

Dmitry Lipinskiy sits down with industry legend Joe Radcliff, the man who took on State Farm and won the largest defamation case ever!

My Sentiment & Notes Roofing Insights Podcast

Roofing Insights Podcast