$14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren
$14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren  
Podcast: Roofing Insights Podcast
Published On: Mon Apr 20 2026
Description: Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly. ============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights01:07 – Introduction and moving from construction to technology01:56 – Scaling Lindus Construction from $14M to $55M using technology04:02 – How Contractor Flow helps owners avoid working 80-hour weeks05:14 – Lindsey's transition from Director of Marketing to COO of Contractor Flow08:02 – Why Salesforce is considered the best CRM for scaling09:32 – Salesforce vs. competitors and the power of custom objects10:45 – Tracking key performance indicators (KPIs) and the importance of closing rates12:14 – Moving from manual data entry to automated "data capture"13:59 – The difficulty of change management for contractors19:12 – The "Sandbox" feature: Testing changes without disrupting live business22:52 – When is the right moment for a profitable business to implement technology?24:22 – Case study: Doubling revenue with better reporting and real-time data30:04 – Using accountability platforms to track production efficiency35:16 – Separating product families to identify true profit margins40:54 – Solving the QuickBooks integration headache with bi-directional syncing55:07 – Data security and why major banks trust the Salesforce platform01:07:59 – Using AI bots to prove seasonality shouldn't dictate marketing budgets01:19:09 – The importance of niche focus: Why "less is more" in product lines01:23:05 – The "Crawl, Walk, Run" approach to implementing complex systems============================