94 percent of sports-science research excludes female physiology.The result? A $10 billion fitness industry that burns women out, leads to injury, and disrupts hormonal health.Lizzy Palmer, Founder and CEO of SyncN, is changing that. SyncN is the first cycle-aware fitness and nutrition platform that personalizes training and nourishment around women’s hormonal rhythms — used by athletes, creators, and founders who want performance without burnout.Sponsored by CherubIn this conversation, Lizzy unpacks:How SyncN helps founders align health with high performance — designing systems for consistency, not guilt.The hidden toll of fundraising — what chronic stress does to founders’ energy, hormones, and focus, and how to lead without self-erasure.Scaling through partnerships — how SyncN’s growth strategy ties mission to distribution through gyms, coaches, and women’s health platforms.What a free 6-month trial on SyncN?*Visit the SyncN Linktree and use the word Decoded” to unlock a Startups Decoded exclusive trial today. (Conditions apply)Disclosure: Andy Walsh serves as an advisor to SyncN. The views expressed here are my own and not influenced by my advisory role.Chapters00:00 Introduction to Health and Wellness for Founders01:21 Lizzy’s Journey: From Dance to FemTech04:37 The Gap in Female Health Research09:10 Understanding Female Physiology and Hormones13:16 Training Female Athletes: The Importance of Cycle Awareness17:57 Self-Compassion and Acceptance in Fitness22:15 Normalizing Conversations Around Menstruation25:53 Partnerships and Collaboration in FemTech28:15 Building Partnerships for Growth31:20 The Importance of Action in Partnerships32:52 Leveraging Professional Relationships36:10 Storytelling and Education in Fitness39:34 Mental Health and Founder Life43:50 Navigating Fundraising Challenges49:45 Introducing Sync In: A New Approach to Women’s HealthGuest BioLizzy Palmer is the Founder and CEO of SyncN, a cycle-aware fitness and nutrition platform helping women train and fuel in sync with their physiology. A former UX researcher at Meta and Roblox and a professional dancer and fitness coach, Lizzy founded SyncN to close the research gap in women’s health and empower female founders to optimize performance without burnout.Check out SyncNMusic Credit“Neptuno” – Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.com

Forget Ivy League. Build Your Own Startup Empire.From Peter Thiel’s Fellowship revolution to building the 1517 Fund, Michael Gibson has made a career out of betting on outsiders. In this episode, he reveals how Thiel’s philosophy, back people, not pedigrees, shaped his mission to fund dropouts, renegades, and deep-tech builders rewriting the future.We unpack how to spot unconventional talent before the world does, why early bets on unproven founders can outperform safe money, and how the next wave of transformative startups won’t emerge from Ivy League halls, but from the edges of the system.Chapters00:00 From Journalism to Venture Capital: A Unique Journey07:05 The Dynamics of Founders and VCs12:50 The Role of Experience in Venture Capital17:32 Investing in Young Founders: The 1517 Fund22:56 Backing Renegades: A New Approach to Investment24:36 The Democratization of Innovation25:36 Identifying the Renegade Mindset28:10 The Impact of Educational Systems on Creativity32:25 Curiosity as a Key Trait36:20 The Role of Unorthodox Thinking38:40 Challenging the 10,000 Hour Rule42:16 The Importance of Unique Perspectives45:48 Managing Investor ExpectationsGuest BioMichael Gibson is the co-founder and general partner of 1517 Fund, a venture firm dedicated to backing dropouts, renegade students, and deep tech scientists who challenge the traditional path. Before starting 1517, he was Vice President of Grants at the Thiel Foundation, where he helped launch and run the Thiel Fellowship, and worked at Thiel Capital. With an academic background in philosophy from Oxford and early editorial roles at places like MIT Technology Review, Michael brings both intellectual depth and contrarian edge to venture capital. At 1517, he’s leading a reformation of how innovation is funded, betting on people with the courage to break from convention.Michael Gibson LinksLinkedInXBook: "Paper Belt on Fire"Who Should ListenFounders who’ve taken the unconventional path — dropouts, outsiders, or builders challenging industry norms.Aspiring entrepreneurs looking for insight into how Peter Thiel’s philosophy still shapes venture investing today.VCs and angel investors who want to understand how to spot raw, uncredentialed talent before it becomes obvious.Operators and innovators curious about how deep-tech and frontier thinkers are funded at the idea stage.Music Credit“Neptuno” – Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.com

Jaclyn Johnson is a powerhouse entrepreneur, investor, and advocate for women in business.By 35, she had already launched and sold two multimillion-dollar companies, including Create & Cultivate, a first-of-its-kind platform for female entrepreneurs that scaled to eight-figure revenue and partnered with Fortune 500 brands like Amazon, Mastercard, and Microsoft.Now, she’s back with Cherub, a double-sided marketplace designed to bridge the gap between underrepresented founders and democratizing access to category-defining companies. As both an angel investor and advisor, Jaclyn has backed businesses like Away, Live Tinted, and Chillhouse, bringing hard-won experience from her own journey into the founder–funding relationship.Subscribe nowIn this conversation, we break down:Jaclyn’s origin story: why she built CherubHow she approaches angel investing and the lessons she’s learnedWhat makes a great angel pitch (and what doesn’t)The realities of being an accredited investorWhy representation in funding isn’t just moral, it’s market-changingChapters00:00 The Importance of Angel Investments02:49 Jaclyn’s Journey as a Founder and Investor05:41 Understanding Angel Investors vs. Venture Capitalists08:28 The Role of Angel Advisors11:23 Building Relationships with Angels14:15 The Power of Brand Fame17:25 Cherub’s Mission and Deal Flow20:07 Educating Angels and Standardizing Investments23:13 Creating Effective Fundraising Pages26:12 The Role of Analytics in Fundraising29:04 Onboarding Founders to Cherub32:01 Connecting with Angels: Best Practices35:03 Diversifying the Investment Landscape37:58 The Future of Angel Investing40:35 Special Offers for Founders on CherubGuest BioJaclyn Johnson is the founder of Cherub and creator of Create & Cultivate, which she scaled to an eight-figure exit while reshaping how brands and communities support female entrepreneurs. Named a Forbes 30 Under 30 and an Adweek Disruptor, Jaclyn is an angel investor and advisor to companies including Away, Live Tinted, and Chillhouse. She’s dedicated to making capital and community more accessible for underrepresented founders while equipping the next generation of women entrepreneurs to scale.Who Should ListenFounders raising their first angel roundEntrepreneurs seeking representation and resourcesPeople curious about Angel Investing and how to get startedOperators looking to understand the angel landscapeMusic Credit“Neptuno” – Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.com

What if founders could get the right advisor, investor, or board talent exactly when they need it, before they even ask?In this episode, Breen Sullivan (Founder & CEO, The Fourth Effect; longtime startup GC and board leader) lays out how AI is changing founder access: surfacing who you need and when, structuring “fit-for-purpose” advisory and board relationships, and turning connections into outcomes.We unpack why traditional networks leave too many founders behind, how to make boards growth drivers (not just governance), and how smarter, dynamic advisory models can lift retention, capital access, and founder resilience.Chapters00:00 Introduction to Boards and Advisories02:49 The Role of Community in Startups05:33 Understanding Advisory Boards08:12 The Impact of AI on Advisory Boards11:05 Fit for Purpose: Dynamic Advisory Relationships14:03 Navigating Advisor Roles and Responsibilities16:27 The Importance of Early Advisory Engagement19:32 Leveraging Advisors for Fundraising22:15 The Fourth Effect Platform Overview24:58 Connecting Founders with Advisors27:42 The Future of Advisory Boards and Capital RaisingBreen SullivanBreen Sullivan is Founder & CEO of The Fourth Effect and a seasoned startup executive, board member, and former General Counsel across high-growth companies. She focuses on building inclusive, ROI-driven boards and advisory networks that strengthen execution, fundraising, and leadership. She’s a leading voice on board diversity, founder access, and equitable innovation.The Fourth EffectWho Should ListenFounders building advisory benches and early boardsOperators/execs considering advisor or independent director rolesAngels and VCs exploring advisor-investor modelsBuilders designing AI-assisted founder support workflowsMusic Credit“Neptuno” – Phondupe (Album: Onykia)Access All AreasListen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.com

How integrative care, AI, and behavior design are reshaping health: prevention-first, data you own, and systems busy founders can stick to.Founders are optimizing everything, except their health. Quick fixes don’t scale, and siloed care leaves people guessing.In this episode, Dr. Erik Reis, Co-Founder & Director of Health & Wellness at Nobody Studios and founder of The Neural Connection, maps a practical path to holistic, evidence-based wellness. We cover prevention vs. reaction, integrating Eastern + Western approaches, what data you should actually track, and how startups can build credible wellness products without the hype. If you’re building or buying health tech, or just trying to perform at a high level, this is your playbook.If you’re a founder, operator, or investor in health, performance, or longevity, this one’s for you.Subscribe nowchapter titles00:00 Introduction to Holistic Health and Medicine01:20 Dr. Erik’s Journey into Healthcare03:43 The Role of Technology in Healthcare09:29 The Importance of Preventative Care12:39 Integrating Eastern and Western Medicine16:51 Empowering Patients through Technology20:59 Behavioral Change in Health Management23:51 The Influence of Genetics and Lifestyle on Health25:36 Harnessing Technology for Health Management27:54 The Role of Data in Healthcare29:37 Collaboration and Innovation in Healthcare31:29 The Basics of Longevity and Health33:42 The Future of Startups in Health and WellnessDr. Erik ReisCo-Founder & Director of Health & Wellness, Nobody Studios; Founder, The Neural Connection (integrative neuro clinic). Erik specializes in complex neuro cases and scalable wellness systems that blend traditional therapies, modern neuroscience, and practical behavior design. His through-line: teach people to own their data, build prevention into daily life, and use tech to amplify, not replace, human care.Connect with Dr. Erik Reis:Nobody StudiosThe Neural Connection ClinicDr. Erik Reis - LinkedInWho should listenSeed–Series B founders optimizing health/performanceHealthtech builders aiming for evidence-based productsOperators/investors evaluating prevention and longevity playsMusic Credit: “Neptuno” - Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.com

OpenAI’s latest “Zapier-killer” headlines were sobering, but Adam Robinson already did the unthinkable: he removed every human from RB2B, a $6M ARR SaaS, for seven days and let AI agents run sales, support, and onboarding, zero intervention.The outcome?Revenue growth held (+4%/mo), 96.6% answer accuracy in sales chats, and 89% support resolution with no customer meltdowns.In this conversation, Adam unpacks:The real playbook behind the stuntWhy he designs his business to fit AI tools (not the other way around)How great documentation and Intercom Fin “guidance” drive resolution,Where agent workflows replace repetitive tickets,Why he’s doubling down on PLG, freemium, and simplicity, even in a high-churn category.We get into transparency, customer expectations, and why a profitable, small team can now beat over-tooled incumbents.Also: Yes, the week he “disappeared,” Adam was off-grid at Burning Man.Subscribe nowChapters00:00 Why agents now (and the OpenAI “Zapier-killer” moment)02:06 From Lehman Brothers to bootstrapped SaaS operator04:56 The 7-day no-humans experiment: scope & safeguards09:07 Build-to-AI: shaping product so agents can handle the work12:50 Lean, profitable, small: the appeal of a high-margin micro-org17:35 Adapting process to tools (not tools to process)23:06 Intercom Fin “guidance,” escalations, and transparency25:44 Churn reality: category dynamics and buyer persona30:10 Agent workflows: auto-diagnosing email invites (SendGrid)34:05 Feedback loops: weekly founder calls and customer insights39:19 Human connection vs. agent efficiency in 202542:33 Embracing imperfection—and why “simple wins”Guest BioAdam Robinson is Founder & CEO of Retention.com and RB2B. He bootstrapped Retention.com from $0 to $22M ARR in four years and previously built Robly to an eight-figure exit. A former CDS trader at Lehman Brothers/Barclays, he now builds lean, profitable SaaS—and publishes the receipts.Who Should ListenSaaS founders optimizing for profitability over headcountOperators implementing AI in sales, support, and onboardingInvestors tracking agentic automation and PLG at scaleBuilders designing “self-running” products and processesMusic Credit“Neptuno” – Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.comStartups Decoded is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Send us a textHow LLMs are rewriting application security: less false positives, faster triage, and real-world founder playbooks.Founders are sprinting on AI—attackers are too. Traditional security tools drown teams in alerts and miss the real threats. In this episode, Almanax founder & CEO Francesco Piccoli breaks down AI-native application security: how LLMs detect logic bugs legacy scanners miss, cut up to 90% of noise, and triage vulnerabilities at the pace you ship. We cover where “shift-left” falls short, how to operationalize low-friction code scanning in GitHub, and what legal/compliance leaders expect before they’ll sign your deal.If you’re building or buying AI-accelerated software as a founder, CTO, or security lead, this is the playbook.Chapters00:00 AI-Native Security: Why It Matters Now01:19 Francesco’s Path to AppSec05:26 Why Legacy Tools Miss Real Bugs10:48 The Cat-and-Mouse Reality of Cyber15:46 Legal & Compliance: What Founders Owe20:34 Founder Best Practices (Week-1 Checklist)28:46 Cutting 90% of Alert Noise36:32 Making Security Usable for Devs39:45 When Breaches Happen: First Calls41:53 Wrap-Up + Next StepsFrancesco PiccoliFounder and CEO of Almanax, joins us to unpack how his team is building AI-native systems to catch 5x more bugs while cutting 90% of the noise. We talk about the future of application security, why shift-left isn’t enough anymore, and how triaging vulnerabilities at scale requires a new kind of intelligence.Who Should ListenSeed–Series B founders shipping fast on AI-native stacksEng leaders drowning in SAST/DAST false positivesSecurity & compliance owners prepping for SOC 2 / ISO 27001Music Credit: "Neptuno" - Phondupe (Album: Onykia)Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: Need clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalshDiscover Smarter Investing with the Teaminvest Wealth Builders PodcastExpert insights and proven strategies from Australia's top investors. Build your wealth.Listen on: Apple Podcasts   SpotifySupport the show

Send us a textIn this episode of Startups Decoded, Andy Walsh talks with Charlie Hills, a global leader in LinkedIn growth strategy.AI is rewriting LinkedIn, and Charlie Hills has the receipts. In 466 days, he went from zero to 100k+ followers and ranked #1 worldwide for LinkedIn Growth. We break down the exact AI-led playbook: repeatable content systems, scroll-stopping visuals, audience targeting, repurposing loops, and lead-magnet funnels that turn attention into revenue.If you want your LinkedIn to stand out and convert in 2025, this is the blueprint.Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackCommunity & Events: Founders CircleConnect: LinkedInSocials: TikTok || Instagram || XWeb: startupsdecoded.comCharlie HillsCharlie Hills is the Founder of Linked Agency and a global leader in LinkedIn growth strategy. In 2024, he scaled his following to 50k+ in under one year, and by early 2025, he surpassed 100k+ followers in just 466 days. Ranked #1 worldwide for LinkedIn Growth, Charlie blends AI tools with proven content frameworks to help brands and individuals grow faster, engage deeper, and convert more effectively.Linked AgencyLinked Agency helps founders, executives, and creators dominate LinkedIn using AI-powered content strategies. Through bespoke content plans, engagement systems, and visual optimisation, Linked Agency enables clients to scale their reach, build authority, and drive inbound opportunities without spending countless hours on content creation.Music Credit: “Neptuno” - Phondupe (Album: Onykia)Chapters00:00 Introduction to LinkedIn and Personal BranNeed clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalshListen on: Apple Podcasts   SpotifySupport the show

Send us a textAlgorithms are wringing creators dry. In this inspiring S2 episode, Linktree co-founder & CCO Nick Humphreys ($167M raised; 70M+ users) lays out the new playbook: AI that amplifies your voice, owning your audience over chasing vanity metrics, and revenue that holds when the feed goes quiet. If you’re rebuilding your 2025 content stack, start here.Subscribe nowNick Humphreys is the Co-Founder and Chief Creative Officer of Linktree, one of the world’s fastest-growing tech platforms enabling creators, brands, and businesses to connect their audiences to everything they offer, on one simple, customizable page. With a background in digital strategy and design, Nick has been instrumental in shaping Linktree’s distinctive brand and product experience, used by over 50 million users globally.Launched in 2016, Linktree pioneered the “link in bio” category, transforming how people share content and monetize their presence online. From musicians and creators to global enterprises, Linktree empowers users to unify their digital ecosystem with clarity, creativity, and control. Linktree has raised approximately $167 million USD in total across its funding rounds.Chapters00:00 Introduction to Linktree and Its Impact01:52 The Early Days of Linktree06:19 Navigating the Startup Landscape11:03 Product Evolution and User Insights17:12 Understanding User Needs and Prioritization21:05 Monetization Strategies and Future Directions25:24 Navigating Audience Ownership and Monetization26:50 Adapting to Rapid Changes in Content Creation29:12 Integrating New Tools for Growth31:12 Balancing Functionality and User Experience34:18 The Future of Content Management Systems38:21 Insights for Founders on Using LinktreeMusic Credit:"Neptuno" - Phondupe (Album: Onykia)TakeawaysLinktree started as a solution to a problem for musicians.The evolution of Linktree's product has been driven by user feedback.Understanding the user base is crucial for product development.Linktree serves a diverse range of users, from celebrities to local businesses.Prioritizing features for a broad audience is a constant challenge.Monetization and audience ownership are key focuses for Linktree.The fNeed clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalsh

Send us a textIn the Season 2 opener of Startups Decoded, host Andy Walsh sits down with Mike Jones, General Partner at Science Inc., the venture studio and fund behind household names like Dollar Shave Club, Liquid Death, and PlayVS.With more than $1.3 billion in exits and angel investments including Scopely, GoodReads, and Maker Studios, Mike has seen what separates billion-dollar companies from the ones that stall out.From his early days founding Userplane, CEO of MySpace, to building Science into one of the most successful venture studios in the world, Mike shares the hard truths about brand, product, team dynamics, and the role of instinct versus data. This episode dives into how breakout companies really get built, the future of venture studios in a world transformed by AI, and why some startups endure while most fade.If you want a candid look at what it takes to scale a company that actually lasts, this conversation is a must-listen.Mike JonesMike Jones is the General Partner of Science Inc., the venture fund and studio behind brands like Dollar Shave Club, Liquid Death, and PlayVS. Since launching Science in 2011, Mike has led it to over $1.3 billion in exits, shaping household names through a unique blend of venture investment and hands-on company building.Science Inc.Fund, develop, and advise companies focused on solving the everyday problems of modern living. Science is a unique platform where talent, resources, and financing are brought together in a bid to nurture and develop ideas, arm emerging businesses with the strategy, expertise, and capital they need to grow, and to transform existing internet ventures, injecting them with new talent and innovation.Music Credit:"Neptuno" - Phondupe (Album: Onykia)TakeawaysMike Jones emphasizes the non-linear paths of entrepreneurs.The importance of technology shifts in creating business opportunities.Venture studios aim for long-term growth rather than immediate profits.Successful brands like Dollar Shave Club leverage strong narratives.Building a great product is essential for customer retention.AI is transforming the way businesses are built and marketed.Investors expect comprehensive business plans and prototypes.Team dynamics are crucial for the success of startups.Need clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalsh

Send us a textIn this episode of Startups Decoded, I sit down with Joseph Lee, founder and CEO of Supademo, to talk about the real founder’s journey behind raising capital and the tradeoffs that come with it. Joseph shares how past experiences with over-capitalization shaped the way he thinks about growth today, and why staying true to vision matters more than chasing VC expectations.We dig into what it means to build on your own terms: scaling with AI, defining success beyond vanity metrics, and keeping customers at the center of the story. For any founder navigating fundraising or rethinking their growth playbook, this conversation offers a candid blueprint for balancing capital, conviction, and clarity.Joseph LeeJoseph Lee is the Co-Founder and CEO of Supademo, an AI-powered platform revolutionizing how teams create and share interactive product demos. Since its inception in April 2023, Supademo has empowered over 50,000 professionals in marketing, sales, and customer success to enhance product adoption and close more deals.A serial entrepreneur with a passion for building zero-to-one products, Joseph has been creating since the age of 15. His approach emphasizes organic growth, community engagement, and delivering tangible value. Under his leadership, Supademo has achieved significant milestones, including being recognized as G2’s #5 fastest-growing software product in 2025.Joseph is also a Forbes 30 Under 30 honoree and a Techstars alum. He actively shares insights on startup growth, product development, and founder experiences through his personal LinkedIn and Twitter profiles.SupademoSupademo is an AI-powered platform that helps teams create high-converting interactive product demos in minutes, without code or design work. Used by over 60,000 professionals across sales, marketing, and customer success, Supademo enables faster onboarding, higher product adoption, and more effective storytelling through intuitive, step-by-step walkthroughs. With features like dynamic personalization, AI-generated voiceovers, multi-language support, and advanced analytics, it’s become a go-to tool for modern teams looking to scale product education and conversion without relying on traditional video or live demos.Music Credit:"Neptuno" - Phondupe (Album: Onykia)TakeawaysFundraising comes with expectations and pressure to deliver Need clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalsh

Send us a textIn this episode of Startups Decoded, host Andy Walsh sits down with Malcolm Buick, Partner & Chief Creative Officer at Athletics and a seasoned creative director, to unpack how design drives startup growth. From his journey through music and branding to building global identities for brands like IBM, Nike, Google Chrome, Major League Soccer, and MoMA, Malcolm explores how storytelling, community, and culture shape lasting companies.Great startups don’t just build products, they build meaning. Malcolm reveals how founders can turn design into a strategic advantage: expressing vision, earning trust, and scaling smarter. The conversation highlights the importance of authenticity, flexibility in brand systems, and creating collaborative environments that bring a brand to life.Too often, founders underinvest in design early on. This episode reframes design as a growth lever, helping startups tell better stories, attract the right users, and build cultures that endure.Malcolm BuickMalcolm Buick is a seasoned creative director and partner at Athletics, a Brooklyn-based brand studio. With over 25 years of experience in design and branding, his career began in London during the mid-1990s, focusing on music branding. He later moved to Burlington, Vermont, to serve as Creative Lead at JDK, where he contributed to evolving Burton Snowboards into a global lifestyle brand. Subsequently, he became Creative Director at the renowned branding agency Wolff Olins in New York. Since joining Athletics in 2014, Malcolm has led major projects for clients including IBM, Nike, MLS, and MoMA.AthleticsAthletics is a Brooklyn-based brand studio that transforms opportunity into beautifully usable identities, websites, and tools. Guided by a shared reverence for purposeful design, we partner with ambitious organizations—from startups to global icons—to build brands that are as strategic as they are striking.Music Credit: "Neptuno" - Phondupe (Album: Onykia)TakeawaysMalcolm Buick emphasizes the importance of instinct and energy in branding.Good branding reflects the DNA of a brand and its people.Branding should be purposeful, not just decorative.Authenticity is key; customers can sense when a brand is genuine.A living, breathing identity is essential for modeNeed clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalsh

Send us a textIn this episode of Startups Decoded, Andy Walsh sits down with Jay Erickson, Chief Innovation Officer and co-founder of Modus, to explore why most digital strategies are already outdated, and how to fix them.They dive into emergent strategy: a flexible, human-centered approach to navigating today’s breakneck pace of change. Drawing on systems thinking, design, and culture, Jay shares how resilient teams can adapt in real time, address bias, and build strategies that evolve as fast as the world around us.Jay EricksonJay Erickson is a digital strategist, product leader, and purpose-driven entrepreneur with over 20 years of experience guiding organizations through innovation and transformation. As Chief Innovation Officer and co-founder of Modus, he brings a human-centered approach to digital strategy, helping mission-driven companies design impactful products and experiences. Jay is passionate about ethical innovation, team culture, and using technology as a force for good.Modus DigitalModus is a global digital consultancy that partners with organizations to unlock growth through innovation, strategy, and design. With expertise across product development, UX, engineering, and transformation, Modus helps companies—from ambitious startups to Fortune 500s—build digital experiences that matter. The firm is known for its collaborative, purpose-led approach and commitment to delivering lasting impact in complex environments.TakeawaysDigital strategy must evolve rapidly due to technological changes.Design thinking is a timeless framework for innovation.Understanding human behavior is crucial in digital product design.SMBs face unique challenges compared to larger corporations.Organizations are shifting from hierarchical to complex systems.Emergent strategy allows for adaptability in uncertain environments.Building a resilient team culture is essential for success.Generalists bring valuable skills to modern teams.Addressing unconscious bias improves decision-making processes.Transparency fosters a collaborative and innovative work environment.Chapters00:00 Introduction to Digital Strategy Evolution01:06 Jay's Journey: From Computer Science to Digital Innovation06:19 The Shift from Web 1.0 to Web 2.008:02 Design Thinking: A Framework for Digital Strategy11:59 Understanding HNeed clarity on fundraising, strategy, or scaling? You can book me, Andy Walsh, directly on Hubble for focused 1:1 advice. 15, 30, or 45 minutes no fluff, just solutions.Head to hubble.social/AndyWalsh

Send us a textSummaryIn this episode of Startups Decoded, host Andy Walsh speaks with Zoya Lehrer, founder of Orgo, about the challenges and opportunities in the startup landscape, particularly in the realm of product development and parenting logistics. Zoya shares her personal journey from immigrating to the U.S. to launching her business, which aims to streamline the logistics of youth sports for parents. The conversation delves into the importance of community feedback, the need for future-proofing products in a rapidly changing market, and the balance between innovation and consumer needs.Zoya Lehrer Zoya Lehrer is the co-founder and CEO of Orgo, a family scheduling and logistics app that helps busy households streamline calendars, travel, and coordination. Born in Ukraine and raised in Brooklyn after immigrating to the U.S. in 1993, she holds a Computer Science and IT degree from Rutgers University and spent 20+ years in executive roles in digital innovation, fintech partnerships, and strategic planning.Frustrated by the complexity of managing her own family’s schedule, Zoya built Orgo to combine calendar management, navigation, and communication in one seamless platform, reducing chaos and saving families time.About OrgoShort for “organization on the go”, Orgo is a mobile app for family time management, offering advanced calendar features, prep time tracking, travel estimates, and caregiver coordination. With smart notifications and turn-by-turn directions, it’s the “Waze for family schedules”, giving parents clarity, control, and peace of mind.TakeawaysZoya Lehrer immigrated from Ukraine and has a tech background.The challenges of parenting and sports logistics inspired Orgo.Orgo aims to simplify the logistics of youth sports for parents.Community feedback is crucial for product development.Future-proofing products is essential in a fast-paced market.Choosing the right technology stack is critical for scalability.AI integration should be approached cautiously and thoughtfully.Understanding consumer needs is vital for product success.Bootstrapping requires careful financial management and capital efficiency.Engaging with the community helps in refining the product.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Chapters00:00 Introduction to Startups Decoded01:21 Zoya's Journey: From Ukraine to Entrepreneurship05:18 Identifying the Problem: The Challenge of Parenting and Sports08:10 Introducing Orgo: A Solution for Sports Parents11:55 The Importance of Logistics in Parenting15:55 Refactoring: Future-Proofing the Product20:34 Analyzing Current Tech Stacks and Future Needs23:25 Empowering Founders with New Tools27:27 Navigating the Challenges of New Technologies29:01 Understanding Consumer Needs in Product Development34:08 The Role of AI in Modern Startups39:08 Capital Efficiency and Budgeting

Send us a textIn this episode of Startups Decoded, Andy Walsh sits down with Adrian Fagerlund, Co-Founder and CRO of Linkby, a performance PR platform connecting advertisers with premium publishers. They explore Adrian’s unconventional path, the evolution of content commerce, and the systems Linkby used to scale globally without breaking.From team building and capital efficiency to culture and market expansion, this is a practical playbook for the messy middle—what happens after product-market fit and before true scale.Adrian Fagerlund - LinkedInAdrian leads global growth and publisher partnerships at Linkby. With a background at Nine and Pedestrian.tv, he’s built a career at the intersection of media, affiliate innovation, and storytelling. A regular speaker at DealMaker AU and PI LIVE, Adrian is reshaping how brands and publishers collaborate.Linkby Linkby connects brands with top-tier publishers to create native, shoppable content—briefed in real-time, paid only on results. Trusted by over 1,500 brands and 250 publishers, Linkby turns product features into meaningful media moments, blending affiliate economics with brand storytelling.Music Credit: "Neptuno" - Phondupe (Album: Onykia)TakeawaysLinkby is a performance PR platform that connects advertisers with premium publishers.The platform allows brands to create tailored content that engages audiences effectively.Adrian's journey includes unconventional sales experiences and a strong partnership with co-founder Chris.Linkby started in Australia and has expanded to markets like the US and UK.The platform enables smaller brands to compete with larger advertisers by providing measurable results.Content creation should be engaging and tailored to the audience's preferences.The importance of building a strong company culture as the team grows.Diverse perspectives within the team lead to better innovation and problem-solving.Strategic use of capital is crucial for scaling and growth post-Series B.The future of content distribution will involve adapting to new mediums and maintaining trust. Chapters00:00 The Journey of a Founder02:28 Understanding Linkby's Value Proposition05:08 The Evolution of Content and Advertising08:10 Linkby's Impact on Different Business Sizes10:42 Navigating Growth and Market Expansion13:46 Best Practices for Using Linkby16:13 Funding and Scaling Challenges18:04 Strategic Planning for Capital Utilization22:53 Harnessing Generative Engine Optimization for Advertising25:58 Strategic Prioritization Post-Funding28:31 Building a Diverse and Talented Team31:37 Cultural Adaptation in a Global Team34:49 Fostering Innovation Through Open Communication37:12 The Future of Content Creation and Distribution42:58 Empowering Brands with Scalable Solutions

Send us a textMost startup advice focuses on product, pitch, and traction. But there’s one skill that fuels them all: trusted relationships.In this episode of Startups Decoded, Andy Walsh sits down with David R. Homan, master connector, strategic advisor, and author of Orchestrating Connection, to explore how founders build the kind of trust that drives real outcomes.We cover:How to network with intent (not desperation)Why AI might make human connection stronger, not weakerHow to build a community that opens doors at scaleDavid shares the mindset shift that helped him grow a global network of 2,100+ founders, VCs, and family offices, and what most startup leaders get wrong about influence.Plus: Insights from his platform SOAR, and how to create value-driven asks that actually get answered.Preorder the book: [orchestratingconnection.com]David R. Homan – LinkedInDavid is the founder of Orchestrated Connecting and a trusted relationship broker to some of the world’s most influential leaders across business, media, philanthropy, and public policy. With a background in classical music, nonprofit leadership, and strategic advisory to family offices, startups, and impact funds, David helps people unlock transformative opportunities through curated, values-driven introductions rooted in trust and shared purpose.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)In this conversation, David Homan shares his journey from being a musician to becoming a connector and community builder. He emphasizes the importance of building authentic relationships, resilience in the face of challenges, and the role of technology in facilitating connections. David discusses the principles of purposeful networking and how to navigate the complexities of human relationships in a world driven by social media and superficial interactions. He advocates for a mindset of generosity, curiosity, and vulnerability in networking, and highlights the significance of community in achieving personal and collective goals.Sound bites"I wanted to live a life without regret.""We all think we can just do that slam dunk.""The world works on introductions."Chapters00:00 The Journey of Connection06:22 Building Authentic Relationships11:48 The Power of Community and Tribe16:48 Resilience Through Adversity22:35 Navigating Morals in Networking25:25 The Reality of Startup Failures26:57 Building Trust and Authentic Connections29:20 The Importance of Vulnerability and Curiosity32:02 Honoring the Chain of Connections35:26 Creating Purposeful Communities39:08 Leveraging Technology for Meaningful Connections43:06 Key Principles for Networking SuccessExplore"The Currency of Trust: How Great Founders Build Unfair Advantages Through Relationships"“David Homan reveals how purpose-driven relationships, AI-enabled networks,

Send us a textDiscover how effective storytelling captivates investors and builds a compelling personal brand. Join us as we unpack the strategies founders and leaders use to craft narratives that drive investment and inspire action. Whether you're looking to secure funding, attract customers, or refine your startup’s story, this episode is packed with actionable insights to elevate your brand and make a real impact.Dr. Ankur PathakFounding Principal at London Real Ventures, the first media-powered investment firm blending media and finance. After transitioning from medicine, Ankur led investments in Web3 and AI projects like Shrapnel, Story Protocol, and NAYMS. Leveraging London Real’s platform of 5M+ subscribers, he connects founders and investors, offering strategic insights, media exposure, and capital. Ankur’s focus is on building long-term, value-driven relationships across AI, blockchain, and the metaverse.London Real VenturesInvests in cutting-edge Web3, AI, and Metaverse companies, offering more than just capital. They leverage their global network of 5 million subscribers to rapidly build brand visibility, drive customer acquisition, and foster partnerships.Their process includes:Production: A custom, high-definition interview with the CEO/Founder to promote the brand and secure funding.Distribution: Broadcasting the interview and clips to a global audience, creating media buzz.Connection: Linking companies with influential guests from various industries for strategic opportunities.Expansion: Providing capital and continuous support to grow the business until exit.Music Credit: "Neptuno" - Phondupe (Album: Onykia)SummaryIn this episode of Startups Decoded, host Andy Walsh engages in a deep conversation with Dr. Ankur Pathak, exploring the significance of storytelling in startups, the journey from healthcare to investment, and the role of media in amplifying founder narratives. Dr. Ankur shares insights on personal branding, the importance of building relationships over mere transactions, and the long-term value approach in investing. The discussion also delves into crafting and communicating compelling stories that resonate with investors and audiences alike, emphasizing the human element in the investment process.TakeawaysStorytelling is crucial for startups to connect with audiences.Dr. Ankur transitioned from healthcare to investment, emphasizing the importance of financial literacy.The media platform plays a vital role in amplifying startup stories.Investors are more likely to support founders they have a relationship with.Personal branding is essential for founders to stand out.Documenting the entrepreneurial journey builds trust and engagement.

Send us a textIn this episode of Startups Decoded, Michael Landers shares why culture isn’t just an HR function; it’s a startup’s competitive edge. We’ll explore how founders can intentionally shape company culture from day one, avoid common leadership pitfalls, and navigate cross-cultural challenges as they scale globally.Key discussion points:Why culture is the foundation of startup success, not an afterthoughtHow to build and scale a company culture that aligns with business goalsThe role of founder leadership in shaping team dynamics and company valuesCross-cultural challenges in hiring, partnerships, and expansionLessons from working with global organizations on culture-driven leadershipMichael’s insights will help founders think beyond strategy and execution, because in the end, a strong culture is what sustains high-growth startups.Michael Landers.Speaker, Author, and Founder of Culture Crossing.Michael Landers is a globally recognized speaker, author, and consultant specializing in organizational culture, leadership development, and cross-cultural communication. With a career dedicated to empowering organizations to reach their full human potential, he has worked with leaders and teams worldwide to cultivate purpose-driven cultures that foster awareness, alignment, and growth.A Global Perspective on Culture and LeadershipHaving grown up in Latin America and later lived in Japan, Michael developed a deep appreciation for diverse cultures and ways of working. These experiences shaped his understanding of how culture influences leadership, team dynamics, and business outcomes. His insights have guided leaders in navigating complex, multicultural environments and building high-performing, inclusive organizations.Founder of Culture CrossingAs the founder of Culture Crossing, Michael helps organizations cultivate intentional cultures that align with their values, vision, and goals. Driving Impact Through Thought LeadershipMichael is the author of Culture Crossing: Discover the Key to Making Successful Connections in the New Global Era, a practical guide to navigating cultural differences in business and leadership. SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)Chapters00:00 Understanding Culture in Startups02:33 Michael Landers' Journey and Expertise04:36 The Evolution of Corporate Culture06:13 Observing Culture: The Gap Between Intent and Reality10:56 The Role of Leadership in Shaping Culture13:17 Defining Culture in Early-Stage Startups15:49 The Importance of Language in Cultural Frameworks18:52 Behavioral Modeling and Leadership Influence20:50 Transforming Culture: Is It Too Late?22:27 The Impact of Managers on Employee Retention25:04 Hiring for Culture vs. Skills27:17 Celebrati

Send us a textMany founders are chasing scale, but at what cost? In this episode, Leila Lahbabi shares how purpose-driven leaders can grow thriving companies without burning out or losing themselves in the process. We explore the real tension between being a present parent and an ambitious entrepreneur, and how to build high-performing teams that unlock freedom rather than dependence.Leila LahbabiLeila Lahbabi is a trusted advisor to purpose-driven founders and CEOs, helping them scale their companies without sacrificing their freedom, values, or well-being. With a background in strategy consulting for Fortune 100 companies, five years as an entrepreneur, and a deep foundation in psychology, mindfulness, and personal development, Leila brings a holistic, high-impact approach to leadership and business growth.Her work focuses on building high-performing teams and fostering leadership autonomy, enabling founders to step out of the operational grind and into sustainable, values-aligned growth. Leila is also the author of the upcoming book The Billion Dollar Purpose, which explores how mission-driven leaders can unlock talent, scale impact, and build thriving businesses from the inside out.https://www.leilalahbabi.com/impact-at-scaleSHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)In this episode of Startups Decoded, Andy Walsh speaks with Leila Lahbabi about her journey from consulting to entrepreneurship, emphasizing the importance of scaling without sacrificing personal well-being. They discuss the challenges of balancing motherhood and business, the significance of mindfulness and prioritization, and the need to focus on the hard work that truly drives business success. Leila shares her insights on transitioning from being a Chief Everything Officer to a CEO, highlighting the importance of delegation and adaptability in scaling a business effectively.TakeawaysStarting a business is challenging, especially when balancing multiple roles.Mindfulness can help manage stress and improve focus.It's crucial to prioritize actions that drive results.Balancing work and family requires conscious effort and planning.Entrepreneurs often face burnout due to overwhelming responsibilities.Delegation is essential for scaling a business effectively.Understanding the difference between working hard and doing hard work is key.Investing time and intention in your business leads to growth.Adaptability is a critical factor for business success.Reflection and feedback are vital for continuous improvement.Chapters00:00 Introduction to Scaling Without Sacrifice02:20 Leila's Journey: From Consulting to Entrepreneurship04:54 The Reality of Entrepreneurship and Balancing Roles09:42 Catalysts for Change: The Impact of COVID-1913:00 Finding Purpose and Direction in Business16:14 Juggling Parenthood and Entrepreneurship20:33 The Importance of Mindfulness and Strategy

Send us a textMatthew Burris joins Startups Decoded to unpack how venture studios are evolving from a misunderstood startup model into a formal, fundable asset class.We explore what’s missing from today’s narrative, the standards being built behind the scenes, and what it will take to legitimize venture studios in the eyes of institutional capital. This is a conversation about quality, vision, and opportunity — and why the next wave of innovation infrastructure might look more like a studio than a fund.Matt Burris A leading voice in the global venture studio ecosystem. As a Partner at Venture Studio Associates, he collaborates with studios managing over $500 million in assets, providing strategic guidance on design, operations, and scaling.​Through his Substack newsletter, Venture Studio Perspective, Matthew shares in-depth analyses and insights drawn from his study of more than 500 venture studios worldwide.​With a background that includes organizing and mentoring at Startup Weekends across Indiana, where he worked with over 450 aspiring entrepreneurs, Matthew brings a wealth of experience in turning ideas into viable businesses.Matthew is passionate about demystifying the venture studio model and helping founders and investors make informed decisions through proven frameworks.​The Venture Studio ForumA global nonprofit trade association dedicated to advancing the venture studio model as a recognized and impactful asset class in the startup ecosystem. It serves as a central hub for studio operators, investors, and ecosystem supporters, providing resources, research, and a collaborative community to foster the growth and success of venture studios worldwide.​SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)SummaryIn this episode of Startups Decoded, Andy Walsh interviews Matt Burris about the evolving landscape of venture studios. They discuss the history, current market perception, and the challenges faced by venture studios as an asset class. Matt shares insights on the Venture Studio Forum, the importance of validation in the startup process, and the development of the Venture Studio Index. The conversation also touches on equity models and the future of venture studios in the investment ecosystem.Chapters00:00 Introduction to Venture Studios03:08 The Evolution of Venture Studios05:20 Current Market Perception of Venture Studios07:07 The Venture Studio Forum09:33 Defining a Venture Studio11:03 The Role of Automation in Startups13:46 The Importance of Validation15:04 The Stages of Building Companies in a Studio17:34 Balancing Intuition and Data20:44 Creating Standardized Reports for Investors22:49 Gathering Insights and Data from Studios26:15 Identifying Studio Challenges27:41 The Venture Studio Index Explained30:58 Evaluating Studio Roles and Strategies36:08 Understanding Operator Equity Models40:41 Investor

Send us a textIn this episode of Startups Decoded, Kevin Jurovich (Founder & CEO of Hubble) joins me to unpack the raw, early-stage lessons no one talks about enough: compromise, confusion, burnout, and the clarity that comes after blowing it all up and starting again.From an NFL career, to winging it and rebuilding from scratch, to embracing paid consulting and learning how to truly see people, Kevin shares the messy truth behind his pivot journey and how he finally stopped trying to be “right” and started building to get it right.We talk about the real hustle behind Hubble, the weight of early inbound growth, and the mindset shifts it takes to survive long enough to build something meaningful.Kevin Jurovich:Founder & CEO of Hubble, a platform helping creators and domain experts turn their knowledge into income, and more importantly, impact.A former NFL wide receiver turned wealth advisor turned founder, Kevin’s journey into startups began in 2013 while serving tech entrepreneurs in Silicon Valley. Since then, he’s been all-in on building, scaling, and mentoring within the startup ecosystem. He’s on a mission to inspire others to do more of what inspires them—and to shape a future where expertise becomes a catalyst for opportunity.HubbleEmpowers creators and experts to monetize their knowledge through experiences, services, and products, without needing a massive following. It’s designed for those with real expertise, not just social reach, and gives them the tools to grow, serve, and scale their audience through authenticity and value.At its core, Hubble is about transforming expertise into impact, helping people build meaningful, sustainable income from what they know and love.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)SummaryIn this conversation, Kevin Yurovich shares insights into the mindset and self-awareness required for founders. He discusses his journey from being an NFL player to becoming a startup founder, emphasizing the importance of community, vulnerability, and learning from failures. Kevin highlights how leveraging platforms like LinkedIn can foster growth and connections, and he elaborates on the development of Hubble, a marketplace for expert advice. The discussion underscores the significance of adaptability and the iterative nature of entrepreneurship.TakeawaysThe older we are, the more we tend to care less about what other people think.You gotta leave the shore; have the courage to go all in.There's no such thing as a self-made individual; it takes a village.Confidence comes from the little things we tell ourselves.Failure is not finite; it's a point in time where you learn something.We are not here to be right; we are here to get it right.The MVP you launch has to work and solve a problem.If you're passionate about it, start getting it out there.

Send us a textIn this episode, we explore why the best founders don’t wait for perfect plans—they launch, learn, and build in public. From early growth hacks to fast feedback loops and sales that start before the product’s finished, we unpack what it really takes to grow quickly and stay ahead. If you're stuck planning instead of building, this one will light a fire.Cory BlumenfeldCory Blumenfeld is a seasoned entrepreneur and business strategist with a passion for empowering individuals to find their voice and start their own ventures. He has co-founded multiple startups, including CoHealth, a digital platform promoting healthy behavior change, and Caribou, a healthcare planning software for financial advisors that raised over $3 million in funding. Currently, Cory serves in Strategy Operations at LearnLux Financial Wellbeing, applying his diverse experience to enhance financial wellness solutions. A graduate of Wilfrid Laurier University and a Next 36 alumnus, Cory is dedicated to inspiring and guiding aspiring entrepreneurs through his insights and leadership.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)In this episode of Startups Decoded, Andy Walsh and Corey Blumenfeld discuss the concept of building in public, exploring its significance in the startup ecosystem. Corey shares his journey as a founder, emphasizing the importance of storytelling, authenticity, and the power of relationships in business. They delve into the balance between sharing ideas publicly versus keeping them private, the necessity of validation and testing in product development, and the role of trust and vulnerability in fostering a successful team culture. The conversation also touches on how effective storytelling can attract investment and the long-term benefits of building genuine connections within the entrepreneurial community.TakeawaysBuilding in public allows for authentic connections.Storytelling is crucial for engaging with audiences.Validation through testing is essential for success.Trust and vulnerability foster a positive team culture.Investors are interested in the founder's story and decisions.Sharing experiences can lead to unexpected opportunities.Building relationships is key to long-term success.The future of selling lies in genuine storytelling.You can learn from every interaction, regardless of experience.Being respectfully assertive is important in business.Sound Bites"You can learn from every single person.""You need to be respectfully assertive.""The future of selling is storytelling."Chapters00:00 Building in Public: A New Era for Startups05:02 The Journey of Entrepreneurship: Lessons Learned08:55 The Power of Sharing Your Story11:41 Learning from Every Interaction14:19 Building Relationships in a Digital Age16:45 Transparency vs. Stealth: The New Norm18:57 Testing Fast: Validating Ideas Quickly23:51 The Importance of Hypothesis Testing in Business

Send us a textAngel investors are no longer just writing checks – they’re becoming strategic advisors, board members, and even fractional executives. But how do founders attract the right angel investors who bring more than money to the table?Tony KulaTony Kula is a seasoned entrepreneur with over three decades of experience in the communications sector. He has successfully founded and exited multiple companies, navigating both bootstrapped and venture capital-backed ventures. Now based between the south of France and Berlin, Tony is dedicated to sharing his entrepreneurial insights through mentoring and angel investing. With a human-centric approach to business, he brings a wealth of knowledge in scaling startups, building impactful networks, and fostering sustainable growth. Outside of business, Tony is an avid triathlete and a devoted family man.Tony Kula has built a career around creating and scaling communications-focused ventures, leveraging his extensive industry expertise to drive innovation and market success. With a proven track record of both bootstrapped and VC-backed exits, Tony now channels his entrepreneurial energy into supporting the next wave of founders as a mentor and angel investor. His ventures have spanned digital media, telecommunications, and strategic communications, each with a focus on transformative growth and long-term impact. Today, he continues to foster connections and opportunities for founders across Europe, combining his business acumen with a passion for community and mentorship.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)In this episode of Startups Decoded, host Andy Walsh engages with angel investor Tony Kula, who shares his extensive journey from an early career in IT to becoming a successful entrepreneur and angel investor. Tony discusses the importance of building relationships in the investment space, the lessons learned from his own experiences, and the evolving landscape of angel investing. He emphasizes the need for founders to demonstrate traction and financial discipline while also highlighting the significance of authenticity in storytelling. The conversation concludes with insights into the future of investing and the importance of supporting the next generation of founders.TakeawaysTony Kula's journey from IT to entrepreneurship is marked by a desire for independence.Angel investing involves learning from mistakes and adapting strategies over time.Building relationships with investors is crucial for founders seeking funding.Authenticity and transparency in storytelling are vital for successful pitches.Investors look for financial discipline and traction in startups before investing.The landscape of angel investing is evolving, with a shift towards profitability over rapid growth.Founders should focus on building genuine connections rather than just seeking capital.Diversity in an investment portfolio is essential for angel investors.The importance of mentorship and support for young founders cannot be overstated.

Send us a textChris Tottman, Founding General Partner at Notion Capital, shares how collaboration between radically different thinkers — founders, investors, and operators — creates force-multiplying outcomes. This episode explores why the best startups aren't built solo, how pattern recognition meets founder intuition, and why energy alignment matters more than experience at early stages.Chris TottmanFounding General Partner at Notion Capital ($1B+ AUM), where he backs exceptional B2B SaaS founders and helps shape go-to-market strategy at scale. He’s the founder of Included.vc, AlphaGraph.club, and TheFoundersCorner newsletter, and the author of The GTM Handbook for B2B SaaS Leaders and the wildly candid BrainDumps series.A serial investor in over 500 founders, Chris is also an active advisor to leaders and companies across stages. Beyond venture, he invests through his family office with a growing interest in super rare classic cars.When he’s not investing, you’ll find him coaching, creating, and collaborating with the kind of brilliant, incrementalist founders who value long games and thoughtful growth — often referred by close-knit networks or discovered in unexpected corners of the internet.NOTION CapitalA venture capital firm specializing in European SaaS and cloud startups. With over 100 investments to date, Notion backs exceptional founders with long-term capital and hands-on support through its value-add platform — helping build category-defining companies from seed to scale.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)“We don't want to be concerned about Founders solving the problems that have been solved many times before.”In this episode of Startups Decoded, host Andy Walsh engages in a deep conversation with Chris Tottman from Notion Capital about the critical relationship between founders and investors. They explore Tottman's journey into venture capital, the importance of understanding founder dynamics, and the evolving landscape of startup investment, particularly in the context of AI. Tottman shares insights on investment strategies, the significance of empathy in investor relationships, and the need for founders to solve unique problems. The discussion also touches on the balance between intuition and data in decision-making, the importance of differentiation in the market, and the value-added infrastructure that can support founders in their journey.Chapters00:00: Introduction to Founder-Investor Fit03:06: Chris Tottman's Journey into Venture Capital05:42: The Role of Founders in Venture Capital08:29: Notion Capital's Investment Strategy11:15: The Impact of AI on Investment Opportunities13:12: Navigating Hype Cycles in Technology15:09: The Evolution of Investor-Startup Relationships

Send us a textVenture Studios are evolving, and Nobody Studios is at the forefront of building AI-native startups. In this episode, we explore how AI is redefining startup-building strategies, workflows, and execution. Mark S. McNally shares insights on what it takes to run an AI-driven venture studio and why founders must rethink their approach to leadership, decision-making, and company growth in this new era.Mark S. McNallyA visionary tech innovator and executive with a track record of scaling startups to global success, including IPOs. With deep expertise in AI, machine learning, and big data, he has founded and led multiple companies across e-commerce, banking, healthcare, and logistics. As CEO of Nobody Studios, he is redefining venture building through AI-driven innovation, leveraging decades of experience in product development, strategic partnerships, and global business leadership.Nobody StudiosA venture studio committed to rapidly building 100 companies in five years, from ideation to full-scale validation. With a crowd-first, people-first approach, the team—comprising experts across industries like fintech, e-commerce, and data science—drives innovation through transparency and frugality. Embracing global collaboration, Nobody Studios launched a groundbreaking crowdfunding campaign, uniting 900+ investors from 55 countries to help shape the future of startup creation.Music Credit: "Neptuno" - Phondupe (Album: Onykia)summaryIn this episode of Startups Decoded, host Andy Walsh speaks with Mark S. McNally, CEO of Nobody Studios, about the evolution of startups, the impact of AI, and the innovative venture studio model. Mark shares his extensive background in startups, the challenges of fundraising, and the importance of soft skills in an AI-driven world. They discuss how the landscape of entrepreneurship is changing and the need for non-obvious business models that can thrive in the future.Chapters00:00: Introduction to Startups Decoded01:50: Mark's Journey: From Special Operations to Startups05:22: The Motivation Behind Nobody Studios11:09: The Venture Studio Model: A New Approach15:39: Navigating the Fundraising Landscape19:55: AI's Impact on Startups and Future Predictions24:12: Navigating the AI Era: Building Defensible Businesses28:40: Non-Obvious Business Models: Future-Proofing Startups34:38: The Importance of Soft Skills in an AI-Driven World40:14: Transforming Startup Methodologies: Embracing Rapid Prototyping44:19: The Future of Nobody: Scaling in the AI Landscape

Send us a textThe best VCs aren’t just writing checks, they’re building products. In this episode, I sit down with Jason Shuman, General Partner at Primary Ventures, to explore how modern venture firms are evolving, from thesis-driven investors to full-stack operators.Jason shares an inside look at fundraising in today’s market, what their next fund aims to do differently, and how Primary’s team structure challenges the traditional VC mold. If you’re building a startup, raising a fund, or working inside a platform team, this episode will give you a front-row seat to the future of VC as an evolving product.Jason ShumanJason is a founder-turned-investor and General Partner at Primary Venture Partners, where he leads investments across Vertical AI, Built World, Vertically integrated manufacturing businesses and consumer. A passionate advocate for early-stage founders, Jason’s mission is to empower entrepreneurs with the confidence, tools, and support to build successful, fulfilling lives, on their own terms. He brings a hands-on, coach-like approach to investing, shaped by his own entrepreneurial journey. Outside of venture, Jason’s passions include coaching, travel, and great food. Always eager to connect, he's known for being an early believer and active partner to founders at the very start of their journey.Primary Venture PartnersThe largest early-stage VC firm in the world, managing $1B+ in assets with a 50-person team. Their standout "Impact" team, twice the size of the investment team, works hands-on with portfolio companies, driving growth through high-intensity support in hiring, customer acquisition, and fundraising. With deep roots in the NYC tech scene, they conduct thousands of interviews, host hundreds of events, and maintain a network of 5,000+ active job seekers. Co-founders Brad Svrluga and Ben Sun have been recognized on Forbes’ Midas List and Insider’s Seed 100.SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)keywordsventure capital, startups, Primary Ventures, Jason Shuman, founder support, investment strategies, bootstrapping, impact teams, incubation model, deal flowsummaryIn this episode of Startups Decoded, host Andy Walsh interviews Jason Shuman from Primary Ventures, exploring his journey from founder to investor. They discuss the unique approach of Primary Ventures in supporting founders, the evolving landscape of venture capital, and the importance of resources and community in the startup ecosystem. Jason shares insights on the current trends in funding, the role of impact teams, and the incubation model at Primary Ventures, emphasizing the need for founders to have a clear roadmap and support system to succeed.Chapters00:00 From Founder to Investor: Jason Shuman's Journey04:01 Understanding Primary Ventures: A Unique Approach to VC07:28 The Evolving Landscape of Venture Capital11:21 The Import

Send us a textBringing people together is an art, and a strategy. In this episode, I sit down with Madelaine Czufin, founder of EOLO, to break down what it takes to build events and communities that truly drive impact.We cover:How to build a network that activates around your brandCreating real ROI from events, not just a buzzThe power of mindful networking (why it isn’t as intimidating as you may think) Targeted partnerships and sponsorships that actually workMadelaine brings insights from her experience in venture, tech, and finance, helping top firms craft experiences that elevate their brand presence.If you’re thinking about events as just gatherings, you’re missing the bigger picture. Tune in to learn how to make them a core part of your strategy.Madelaine CzufinMadelaine is the Founder of EOLO, a boutique consultancy specializing in bespoke gatherings, events, retreats, summits, and other distinct experiences. Over the past decade, Madelaine worked at the intersection of venture, technology, and financial services. Prior to EOLO, Madelaine worked in financial services at Barclays, First Republic, and JPMorgan. She gained expertise within the venture capital industry during her time at Greycroft and leading the NY chapter of a female founder capital platform, The Vinetta Project. EOLO's mission is to help VCs, companies, and communities activate and elevate their brand presence through thoughtfully designed and meticulously executed events. Show NotesMusic Credit: "Neptuno" - Phondupe (Album: Onykia)The conversation delves into the importance of strategic networking and the intentionality behind connecting individuals in professional settings. It emphasizes the value of thoughtful relationships and collaborations that can lead to mutual growth and innovation.Chapters00:00 Introduction to Community and Connections01:04:19 Madeline's Journey: From Finance to Venture Capital01:08:03 The Evolution of Events and Gatherings01:11:05 Creating Meaningful Connections at Events01:15:14 The Art of Networking: Strategies for Success01:19:38 The Power of Empathy and Vulnerability01:21:19 Intentional Networking: Building Lasting Relationships01:26:22 The Importance of Thoughtful Connections01:28:01 Supporting Underrepresented Founders01:30:04 The Shift in Networking Culture Post-COVID01:34:21 Evolving Corporate Culture and Community Building01:37:08 Optimizing Event Experiences01:41:46 Maximizing Connections Pre and Post-Event01:49:36 Intentionality in Event Planning01:53:30 Navigating Digital Outreach and Automation

Send us a textIn this episode, we talk to Majd Alaily, founder of Ruya Advisory, a consultancy that helps startups turn visionary ideas into thriving businesses. With 15+ years of experience in digital innovation, strategy, and product development, Majd shares valuable insights on navigating the startup journey.We talk about building the right tech stack, choosing the right platform, and standing out in a crowded market. Majd also offers a sneak peek into his upcoming online course, BuildOS, launching in April. This episode is filled with actionable advice for founders looking to build, grow, and stand out in the competitive startup landscape. Tune in for an inspiring conversation on how to succeed in today’s world!Majd AlailyMajd is a seasoned digital innovator with over 15 years of experience in consultancy, startups, and strategic thinking. He specializes in helping startups thrive through ideation, building, growth, and fundraising strategies. As an advisor, Majd has supported 20+ ventures in launching, scaling, and securing funding. He’s a founder who grew a company to 970k monthly active users in just two years with 100% organic growth. Majd’s background includes leading business development and digital consulting at Google for portfolios worth $50M-$100M ARR. He’s conducted over 100 strategy and go-to-market workshops with top global brands and brings innovation expertise from prestigious programs like Stanford d.school and IDEO.U.Ruya AdvisoryRuya Advisory is a forward-thinking startup consultancy focused on turning visionary ideas into successful businesses. Derived from the Arabic word for 'vision,' Ruya embodies foresight and aspiration. Going beyond traditional consulting, the firm offers strategic guidance to help startups navigate the journey from concept to execution. With a commitment to fostering innovation and growth, Ruya Advisory empowers entrepreneurs to shape the future, turning groundbreaking ideas into flourishing ventures.Show NotesMusic Credit: "Neptuno" - Phondupe (Album: Onykia)SummaryIn this episode of Startups Decoded, host Andy Walsh speaks with Mash Alaily about his journey from medicine to the startup world. They discuss the importance of learning from failure, the mindset required for resilience in entrepreneurship, and the role of RUYA Advisory in guiding startups. The conversation also covers the evolving landscape of product development, the impact of automation and agents, and the significance of personal engagement in sales strategies. Finally, they introduce Build OS, a new initiative aimed at helping founders validate their ideas quickly and effectively.Chapters00:00 Introduction to Startups and Global Perspectives01:27 The Journey from Medicine to Startu

Send us a textIn this episode of Startups Decoded, I’m joined by Mike MacCombie, partner at Generous Ventures, a NYC-based VC fund known for investing in founders who build with behavioral design in mind.We explore how human behavior shapes startup success and dive deep into the subtle forces that guide (and misguide) founder decisions, from social anchoring to pattern recognition, from frameworks that help to those that hold you back.The big conversations centered around;What early-stage VCs really look for in decision-makingThe traps founders fall into by following trendsWhy "easy" paths often lead to dead endsHow to make better products and hiring calls by understanding behavioral cuesThe difference between one-way vs. two-way doors in startup choicesThis episode isn’t about theory, it’s about how psychology meets startup execution and how founders can challenge conventional wisdom to build smarter, faster, and more intentionally.Mike MacCombieMike MacCombie is a behavioral science-driven investor and community builder focused on accelerating startup growth. As a Partner at Generous Ventures, he works closely with early-stage founders to scale their companies, refine business development strategies, and navigate hiring and later-stage fundraising. With a deep passion for entrepreneurial communities, Mike has mentored at Techstars NYC and Quake Capital, helping emerging leaders sharpen their communication and connection-building skills. A self-proclaimed “community geek,” he specializes in curating opportunities that drive meaningful connections and business impact in the startup ecosystem.Generous VenturesGenerous Ventures is a $10M pre-seed and seed-stage venture capital fund based in NYC, backing companies across the US and selectively abroad. They invest in founders with lean, iterative mindsets who prioritize distribution leverage as a key element of their company success.They focus on applied behavioral design principles in the companies they back: building with the grain of human behavior for leverage in adoption at the customer level, distribution at the business level, and more efficient paths to revenue. SHOW NOTESMusic Credit: "Neptuno" - Phondupe (Album: Onykia)Chapters00:00 Foundations of Curiosity and Learning05:34 Behavioral Science in Startups11:36 Founder Types and Decision Making13:06 Navigating Information Overload15:33 The Rise of Bootstrap Founders19:36 The Validation of Fundraising20:09 The Role of External Validation22:05 Understanding Internal and External Anchoring25:40 The Dance of Intuition and Data27:55 Mastering Decision-Making and Fear of Failure32:05 One-Way vs. Two-Way Decisions35:52 The Importance of Self-Awareness in Founding41:08 Building Communities and Networking for

Send us a textIn this episode, I sit down with Ben Yoskovitz, founding partner at Highline Beta, to explore the intersection of product, analytics, and venture studios.We dive into:How data-driven decision-making fuels startup growthThe role of venture studios in corporate innovationLessons from Go-Instant’s journey to acquisition by SalesforceWhy startups and enterprises must bridge the gap for successWith deep expertise in Lean Analytics, venture building, and product strategy, Ben shares insights on what it takes to build and scale impactful businesses.Ben YoskovitzBen Yoskovitz is a founding partner at Highline Beta, a hybrid venture studio and VC firm that helps corporations innovate beyond their core while investing in early-stage startups. A seasoned entrepreneur, investor, and product expert, Ben has built and scaled multiple startups, including GoInstant (acquired by Salesforce). He co-authored Lean Analytics, a go-to resource for data-driven growth, and has advised companies worldwide on Lean Startup methodologies. With expertise spanning innovation, product management, and venture investing, Ben bridges the gap between startups and enterprises.Highline BetaHighline Beta is a hybrid corporate venture studio and VC firm that helps large companies and family offices identify new growth opportunities, build ventures, and scale beyond their core business. Unlike traditional consulting firms, they focus on execution—designing, launching, and running corporate venture studios to create repeatable innovation. Working with global brands like RBC, AB InBev, and Colgate-Palmolive, they bring a startup mindset to corporate innovation, helping executives turn ideas into high-impact businesses.Music Credit: "Neptuno" - Phondupe (Album: Onykia)SHOW NOTESSummaryIn this episode of Startups Decoded, host Andy Walsh speaks with Ben Yoskovitz from Highline Beta about the evolution of startups, the role of venture studios, and the importance of product experience. They discuss the changing landscape of entrepreneurship, the significance of validation and early revenue, and how venture studios can provide a structured approach to building successful businesses. Ben shares insights from his extensive experience in the startup world, emphasizing the need for rigorous methodologies and the balance between creativity and science in the startup process. In this conversation, Ben and Andy explore the dynamics of venture studios, emphasizing the balance between structured processes and creative flexibility in startup development. Chapters00:00 Introduction to Highline Beta and Ben's Journey02:20 The Evolution of Startups and Venture Studios05:58 Advice for Founders: Then and Now

Send us a textThe startup funding game is changing fast, and so is the early-stage VC model. So… is it time for a reset?In this episode of Startups Decoded, I sit down with Jeff Becker — investor, entrepreneur, and partner at Antler, the fastest-growing global VC firm, to unpack what’s really going on in early-stage venture capital.We explore everything from the decline of the traditional fund model to the rise of rolling capital agreements, counter-cyclical strategies, and new ways of backing durable founders. Jeff shares lessons from his journey at LinkedIn through hyper-growth, his hands-on experience building startups, and Antler’s bold mission to launch 10,000 companies in the next decade.We also dig into the “hidden years of inception”, how AI is reshaping go-to-market, why resilience is the ultimate founder trait, and how Antler is rewriting the global venture playbook — with community, culture, and capital all under one roof.If you’re a founder or investor trying to make sense of today’s VC market, this one’s unmissable.Jeff BeckerJeffrey Becker is a venture investor, entrepreneur, and builder of businesses that scale. Starting his career valet parking and interning at startups, he honed his sales skills at Xerox before joining LinkedIn, where he played a role in its explosive growth—from 100M to 770M members, IPO to Microsoft acquisition, and $600M to $10B in revenue. Alongside, he co-founded a DTC brand that served 250,000 customers and partnered with Best Buy and Daymond John.Since 2016, Jeffrey has focused on angel investing in companies driving health, wealth, and happiness. By 2018, he was mentoring at emerging funds, setting the stage for his career in VC. Now at Antler, he’s on a mission to help launch 10,000 companies in a decade, fueling the next generation of entrepreneurs and business leaders.Chapters00:00 Introduction to Early Stage Venture Capital03:05 The Hidden Years of Inception05:58 The Role of Founders in Early Stage Investing08:50 Culture and Community in Startups11:57 Resilience and Solution Orientation in Founders15:07 The Dichotomy of Building: Fast vs. Durable18:02 Navigating the AI Landscape in Venture Capital25:19 Outsourcing and AI in Business Growth29:01 Trends in Venture Capital and Founders' Perceptions30:36 Counter-Cyclical Investment Strategies34:12 Identifying Durable Founders and Their Vision39:03 Follow-On Strategies and Rolling Capital in Early Stage Investing48:13 Navigating the Antler Application ProcessMusic Credit: "Neptuno" - Phondupe (Album: Onykia)

Send us a textSustainability is no longer a nice-to-have, it’s a must-have. As businesses face growing pressure to align with climate targets, the demand for green skills is skyrocketing. In this episode of Startups Decoded, I sit down with Neil Yeoh, CEO of OnePointFive, to discuss how companies can bridge the gap between climate science, finance, and strategy. We’ll explore the rise of the "Climate Expert-in-Residence," why upskilling in sustainability is a competitive advantage, and how startups and corporations alike can embed climate action into their core operations.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Neil YeohNeil Yeoh is the CEO of One Point Five, dedicated to helping individuals and businesses unlock their full potential for the greatest good. Once feeling stuck in the oil & gas sector, Neil found his purpose in the climate movement, leveraging the right skills and mindset to drive meaningful change. From overcoming personal and academic hurdles to becoming a Forbes and WEF contributor, Ironman finisher, and founder, his journey is a testament to the power of transformation. Now, he empowers others to break through barriers and achieve their good growth.One Point FiveOnePointFive is a Climate Expert-in-Residence, helping organizations and individuals future-proof through sustainability. With its Advisory & Academy, it bridges the gap between science, finance, and green skills, providing actionable solutions to embed sustainability into strategy, operations, and careers. Whether aligning with the 1.5°C climate target or upskilling teams, OnePointFive drives sustainable growth.https://themethod.substack.com/

Send us a textRedefining normal: how brands can challenge culture and win.In this episode, we sit down with Andy Miller, co-founder and CEO of Heaps Normal, to explore how brands can go beyond selling products to reshape cultural norms. Andy shares how Heaps Normal is redefining Australia’s drinking culture, the power of purpose-driven branding, and what it takes to build a movement that resonates. We discuss his launch into California through a major partnership with Whole Foods. Whether you're a founder, marketer, or brand strategist, this conversation will challenge you to think bigger about your brand’s impact.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Andy MillerAndy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.Heaps NormalWe reckon some things in life are too good to be wasted, like having a good time, a good chat and a good drink. We believe in play as a powerful form of wellness but forget the preaching. We’re the weirdos redefining normal for the better and celebrating people who do the same. We also make drinks, but we don’t care how much or how little you’re drinking unless it’s water (yuck).SHOW NOTESIn this episode of Startups Decoded, Andy Miller, co-founder and CEO of Heaps Normal, shares his journey from a diverse career to launching a successful non-alcoholic beer brand. He discusses the purpose behind Heaps Normal, the shift in drinking culture, and the importance of community engagement. The conversation explores the brand's unique position in the market, the changing perceptions of non-alcoholic beverages, and the company's expansion into the US market. Andy emphasizes the significance of authenticity, joy, and genuine connections in both business and personal life.Chapters00:00: Introduction to Heaps Normal and Andy Miller01:16: Andy Miller's Diverse Career Path05:34: The Purpose Behind Heaps Normal07:49: Changing Drinking Culture11:37: The Shift in Non-Alcoholic Beverage Perception16:36: The Role of Purpose in Brand Strategy18:34: Community Engagement and Support for Artists23:23: Building Brand Relevance Through Music30:25: Expansion into the US Market37:21: Future Plans and Exciting Developments

Send us a textIn this episode I sit down with Nick Sgobba to discuss the evolution of product management in the age of AI. We explore how AI tools are transforming product design, development, and validation processes, emphasizing the need for critical thinking and human creativity in a landscape increasingly dominated by technology.The conversation also touches on the democratization of product design, the challenges of competition, and the changing dynamics of investment in startups, forecasting a future where early exits become more common as founders leverage new tools to bring products to market faster.Nick Sgobba is a seasoned product leader with over a decade of experience shaping digital products across startups, venture capital, and global enterprises. Specializing in AI, patents, and emerging technologies, he has a proven track record of aligning product strategy with market needs to drive growth. As a startup advisor and international speaker, Nick brings deep insights into scaling products, navigating evolving trends, and building customer-centric solutions.Don't miss this deep dive into the future of startup product strategy! Tune in to hear Nick Sgobba's expert insights and get actionable takeaways for 2025.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Nick SgobbaProduct leader with 10+ years of experience from multinationals to startups and venture capital across Europe, the Middle East, and North America. Proven ability to deliver user-centric digital products, with a specialization in AI and patents, and a passion for emerging technologies. Adept at strategic thinking, and relationship building, and deeply committed to aligning product development, customer needs, and market opportunities. Strong track record of envisioning, developing, managing, and scaling products. Speaker at international conferences. Startup and VC advisor.EvalifyEvalify is an AI-powered platform that analyzes almost 200M patent documents from over 170 jurisdictions to uncover legal risks from startup pitch decks or product briefs in minutes.TakeawaysProduct management as we know it is over due to AI.AI tools are revolutionizing product development processes.The democratization of product design has both benefits and risks.Critical thinking remains essential in the age of AI.Founders must navigate increased competition in product markets.Investment trends are shifting towards faster exits.Building products is easier now, but scaling them is challenging.Human creativity is irreplaceable in product design.AI can assist in prototyping but should not replace human input.The future of product management will be shaped by AI and human collaboration.Chapters00:00 - Introduction to Product Evolution05:30 - The Shift in Product Management10:01 - AI and Prototyping Workflows15:30 - Democratization of Product Design19:52 - Navigating Competition in

Send us a textIn this episode, sales and go-to-market expert Carol Malakasis breaks down the essential components of a winning go-to-market strategy. We explore how startups can align sales with the customer journey, prioritize pain points, and repurpose old GTM strategies for new products. Carol also shares best practices for setting realistic launch goals based on sales forecasts. Whether you're a founder or an early sales leader, this conversation will give you actionable insights to refine your GTM approach and scale predictably.Tune in as I sit down with Carol Malakasis to break down the GTM strategies startups need to scale—covering market definition, sales strategy, and how to align with the customer journey. Music Credit: "Neptuno" - Phondupe (Album: Onykia)Carol Malakasis - De-risking sales | GTM coach to 100+ YC founders and founding sales teams Carol Malakasis is a startup sales expert specializing in scaling revenue for Seed to Series A companies. With 15 years in startup sales, she has built and led GTM teams, trained hundreds of reps, and helped over 100 YC companies reach their first $1M ARR. As a GTM consultant, she de-risks early-stage growth by refining sales strategies, optimizing processes, and enabling founders to sell effectively.(LINKEDIN)

Send us a textIn today’s fast-paced and ever-evolving business landscape, brand strategy is more crucial than ever. As consumer expectations shift and competition intensifies, modern brands must redefine their approach to stand out and drive sustainable growth. Danish Chan, co-founder of Untangld and founding partner of ‘by The Network,’ brings a wealth of experience in reshaping how brands connect with their audiences. In this podcast, we’ll explore the importance of developing a robust, adaptable brand strategy that not only speaks to today’s consumer but also sets a foundation for long-term success. From building authentic connections to navigating the digital age, we’ll dive into the key principles that enable brands to not just survive, but thrive in a competitive market.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Danish Chan (LinkedIn)Co-founder of strategy shop Untangld, and Founding Partner of the international creative network, 'by The Network'. I'm also a regular judge at the Effies and Warc Awards and a sometimes contributor for global and local marketing publications.Untangld (Website)Untangld is a brand and customer strategy studio, working with businesses around the world to redefine how they win.Chapters00:00: Introduction to Brand Strategy01:35: Understanding Untangled and Its Mission03:10: Defining Brand Strategy05:36: The Evolution of Brand and Founder DNA10:44: Stages of Startup Growth and Brand Strategy11:40: Foundational Elements for Early Stage Startups15:10: Transitioning to a More Rigorous Brand Strategy18:11: Differentiating Brand Messaging from Product Messaging20:15: The Importance of Emotional Connection in Branding26:45: Brand Fame and Its Impact33:08: Conclusion and How to Reach Untangled

Send us a textVenture Studios are not all built the same, some focus on rapid ideation, others on deep operational support, and their structures can vary dramatically. Yet, the industry still struggles with legitimacy in the eyes of investors and founders alike. Are they incubators? Are they funds? How do they truly add value?In this episode, I sit down with Neal Ghosh, an economist-turned-venture builder, to break down what separates high-quality venture studios from the rest. We’ll dive into the challenges of fundraising, the unique approach to creating and scaling companies, and how different models impact ownership, co-founder roles, and investment strategies. Most importantly, we’ll explore what a strong exit strategy looks like for both startups and the studios behind them.If you’ve ever questioned how Venture Studios fit into the broader startup ecosystem, or if they even should—this is the conversation you need to hear.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Neal Ghosh - LinkedInNeal Ghosh is an economist turned venture builder specializing in AI-driven decision-making, venture studio development, and market research. Starting in economic and financial research, he later transitioned to machine learning at Amazon, earning a patent for customer engagement algorithms. He co-founded Amazon’s first internal venture studio and led strategy at Cogo Labs before launching 9point8, which provides tech-enabled services to venture studios. His latest product, LaunchIQ, supports early-stage investors, accelerators, and tech transfer offices. A frequent speaker in Boston’s startup ecosystem, Neal is also a self-published author, a ukulele player, and a proud PTO co-chair at his daughter’s school.9point8 website

Send us a textVenture capital isn’t just about writing checks, it’s about creating value. In this episode, we dive into the crucial role of VC platform teams in driving returns. From connecting portfolio companies with key hires and strategic partners to support their growth with tailored resources, platform teams are transforming how VCs deliver value beyond capital. It is important to explore each firm's distinct approach to community and platform to truly understand the impact. Whether you’re a founder, investor, or aspiring VC professional, this episode will unpack the often-overlooked strategies that make platform teams indispensable to modern venture capital.Are you a founder wondering how your VC can help you beyond funding? Or an investor curious about evolving trends in venture support? Tune in to discover how platform teams are shaping the future of venture capital.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Joel ConnollyCreative Director and Head of the Blackbird Foundation, where he shapes the brand, culture, and community-driven venture capital approach. He leads initiatives to inspire creativity in young people through the Foundation and oversees branding efforts at Blackbird. Before joining Blackbird, Joel founded a talent management business representing bands like The Rubens and Cloud Control, and created Sydney Craft Beer Week. With a background in communications and theatre, Joel believes culture and creativity are key to success.LinkedInBlackbirdBlackbird is a venture capital firm based in Australia and New Zealand, backing ambitious startups across various industries, from software to space. With a portfolio valued at over $7B, it supports companies from early stages through IPO. Blackbird prioritizes founder-first relationships, long-term investments, and fostering community. Their initiatives, such as Giants and The Sunrise Festival, encourage innovation and mentorship. The firm values creativity, integrity, and impact, investing in founders' life missions to solve the world's greatest problems.Blackbird VC.VC PlatformOur 2,100+ members at 1,000+ funds across 43 countries fuel the entrepreneurs and teams their firms back.Website

Send us a textScaling a startup is tough, but what if you are the bottleneck? In this episode, Rachel Hamlin shares how founders can break free from burnout, sharpen focus, and lead with clarity. She dives into why success doesn’t always bring fulfillment, how stress and self-doubt sabotage leadership, and practical ways to scale without sacrificing yourself. If you’re feeling stuck or overwhelmed, this is your wake-up call. Ready to scale without burnout? Listen to this episode with Rachel Hamlin for actionable strategies to improve your mindset, lead with clarity, and create balance. Music Credit: "Neptuno" - Phondupe (Album: Onykia)Rachel HamlinHelps founders and executives scale without burnout by unlocking mental and emotional resilience. With a unique approach combining somatic healing, subconscious reprogramming, and coaching, she helps leaders regulate stress, sharpen focus, and nurture their teams—without sacrificing their well-being. Her clients learn to break free from burnout cycles, lead with purpose, and achieve lasting, high-impact growth.LinkedIn

Send us a textIn this episode, we dive into the art of communicating complex science and technology concepts. Cindy Skalicky, an expert in executive communications and storytelling, shares her strategies for transforming intricate ideas into compelling narratives that resonate with both external audiences and internal teams. Cindy has helped leaders at Google, Microsoft, and JP Morgan Chase elevate their communication skills, ensuring their messages inspire action and drive innovation. If you’re ready to elevate your leadership communication, listen in and discover how to tell your story with clarity and confidence.Ready to enhance your storytelling and leadership communication? Join Cindy Skalicky and learn how you can start crafting your story to propel your ideas forward.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Cindy Skalicky - On-Point CommunicationsExecutive Communications Expert & Storytelling StrategistCindy Skalicky is a passionate advocate for clear, compelling communication in science and technology. With a focus on guiding leaders to become top 5% communicators, she helps transform complex ideas into impactful stories. Cindy has partnered with industry giants like Google, Microsoft, and JP Morgan Chase, leading executive communications and storytelling strategies that inspire action and drive innovation. She specializes in helping leaders deliver their vision with clarity, confidence, and heart—especially during times of organizational change. Through storytelling, training, and coaching, Cindy ensures that leaders' messages not only resonate but also stick.LinkedIn On Point Communications

Send us a textIn this episode of Startups Decoded, we’re joined by Crystelle Desnoyer, an accomplished Executive Operator with extensive experience in scaling tech organizations across industries. From growing 26 global companies to her work as Chief of Staff at Techstars, Crystelle shares invaluable insights on how founders navigated 2024 and how they can prepare for sustainable growth in 2025.We’ll dive into key topics such as supporting founders in 2025, how intentionality shapes a founder’s day-to-day work, and the role of OKRs in aligning teams and driving direction. Crystelle’s multifaceted experience offers actionable advice for scaling operations, fostering high-performing teams, and navigating the complexities of rapid growth.If you’re a founder or part of an executive team, this episode is packed with insights to fuel your 2025 growth strategy.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Crystelle DesnoyerCrystelle is a seasoned operator specializing in scaling tech organizations, having helped grow 26 global companies across various industries. With experience spanning e-commerce, management consulting, and venture capital, she brings a multi-layered perspective to high-growth teams. As a member of CHIEF and CEOX, she actively supports female leaders in tech.Most recently, as Chief of Staff at Techstars, she led CEO branding, business process improvement, KPI management, and stakeholder engagement. Previously, as VP of Marketing Operations at Pomélo+Co., she launched the brand in Europe, built and led three teams, and helped grow the company to $30M in under two years. Her expertise includes go-to-market strategy, business development, and scaling operations.LinkedIn

Send us a textIn this episode of Method: Startups Decoded, Lucy Woolfenden, a founder and dynamic marketing leader with extensive experience in scaling early-stage startups and building high-performing marketing teams, joins us to explore how to transform valuable insights into actionable strategies that fuel growth. From hiring your first marketer to leveraging customer feedback, Lucy shares key lessons learned from her impressive career journey. you will gain practical advice on navigating marketing challenges, driving customer engagement, and creating a scalable marketing playbook tailored to startup success.Music Credit: "Neptuno" - Phondupe (Album: Onykia)Lucy WoolfendenWith over 20 years of experience in launching and growing tech startups, I am the Founder of The Scale Up Collective, a marketing strategy consultancy that helps post-seed to series B startups scale faster and easier. I am also an Angel Academe Member and a Women in FinTech Powerlist memberAt The Scale Up Collective, we remove the guesswork from marketing growth by creating and executing potent go-to-market strategies based on deep audience insights. We work as an extension of your team, bringing in the right experts as and when they are needed and enabling you to reach your goals without breaking the bank. We have worked with 60+ startups across tech, SaaS, fintech, insurtech, and healthtech, and are on a mission to support over 1,000 startups in the next 5 years. I also coach and mentor startup founders and teams from disadvantaged backgrounds, as I believe that all good ideas deserve the chance to succeed.LinkedInThe Scale Up Collective

Send us a textIn this debut episode, we tackle a critical question for the future of the climate tech industry: Does climate tech need a rebrand?Featuring Helena Wasserman, co-founder of Investors for Climate, this episode dives into:How climate tech is perceived by investors and the public.The role of storytelling in overcoming funding challenges.The evolving identity of climate tech and its trends for the next year.Helena’s personal insights on scaling early-stage climate startups and catalyzing $40M in investments.Share your thoughts and join the conversation!Music Credit: Phondupe - Neptuno (Album Onykia)https://open.spotify.com/track/061QrfGrHTYRQ1N3OnuQdC?si=035579bc1104472cAbout Our Guest: Helena Wasserman is a climate investor, advisor, and co-founder of Investors for Climate. With over a decade of experience driving systemic change through organizations like the Clinton Foundation and Techstars, Helena has supported climate founders in raising capital, built a network of 300+ climate investors, and developed a diverse portfolio with one IPO success.1) If you want to learn more about what I do, you can join my free weekly newsletter, every Saturday I share my insights on climate tech and what it takes to win. → sign up here: https://www.helenawasserman.com/unstoppable-newsletter2) Investors for Climate is an invite-only network of investors. You can submit your profile to https://docs.google.com/forms/d/e/1FAIpQLSe3DtRv147We3_YAUgHBaDq8t-K-PowPBVMomoAr2k383uYuQ/viewform3. If you want to join "Unstoppable” program where I support climate founders to unlock fundraising and growth. → apply to find out if you are a good fit. https://dibqh35jze6.typeform.com/to/D7OqSKzaEmail: hello@helenawasserman.comInstagram: @iamhelenawassClimate tech, climate investment, sustainable innovation, tech branding, Helena Wasserman, climate solutions, green tech, venture capital, early-stage investment, Andy Walsh