How to Win a Campaign
How to Win a Campaign

Join progressive strategists Joe Fuld and Martín Diego Garcia to talk about advocacy and political campaigns. Each episode, they will be joined by seasoned experts who will share their tried-and-true tips and tricks that have helped political and advocacy campaigns make a difference in the long run and maximize their impact on the ground. This podcast is a must listen—if you work for an advocacy organization, non-profit, are running for office, or want to get involved in advocacy and political work. How to Win a Campaign is produced by The Campaign Workshop.

In our final regular episode of Season 5, Heather Booth returns to share more of her journey and insights into organizing and activism, as well as the need for love and joy in sustaining long-term activism. Joe and Heather discuss the challenges of staying organized and the importance of maintaining personal connections and joy in their work.Guest Information:You can connect with Heather on LinkedIn or on her website.Check out some of Heather's recommendations:Books:The Hard Work of Hope (Michael Ansara)Working 9 to 5: A Women's Movement, a Labor Union, and the Iconic Movie (Ellen Cassedy)MoviesThe Janes (HBO Max)Freedom On My Mind (Vimeo)Salt of the Earth (Prime Video)Z (Criterion)Sinners (HBO Max)Heather Booth: Changing the World (Amazon) Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
In this episode, Joe chats with Cheryl Contee about AI’s impact on nonprofits. Cheryl discusses her book, “AI for Nonprofits,” emphasizing the importance of using AI to enhance work and make a greater difference. She also addresses concerns about AI ethics and environmental impact, advocating for transparency and responsible use. If you’ve got questions about AI, this is the episode for you!Guest Information:You can connect with Cheryl on LinkedIn. You can check out Cheryl's book, AI for Nonprofits here.Some of the websites and AI tools mentioned in Cheryl's interview include:Change AgentAI4NPNTENThere's An AI For ThatCheryl's recommendations:TV:Star Trek (Paramount+ and other platforms)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
In this episode, Martín dives into the tricky world of keeping alliances strong in social justice movements with Abby Levine, formerly the Executive Director and now CEO of the Jewish Social Justice Roundtable. Abby shares advice on handling tough times, staying true to your values, and why building connections is key when working together, even when it feels like your allies are drifting.Guest information:You can connect with Abby on LinkedIn.Learn more about the Jewish Social Justice Roundtable by visiting their website, or you can check them out on Instagram and LinkedIn. The Jewish Social Justice Roundtable has many online resources to offer:Democracy and Freedom Racial JusticeJewish JusticeOrganizational CultureGiving GuideCheck out some of Abby's recommendations:Books:Rage Becomes Her: The Power of Women's Anger (Soraya Chemaly)Podcast: Good Hang with Amy PoehlerTV:The Pitt (HBO Max)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Fran (Hutch) Hutchins shares their journey from growing up in Alabama to becoming a key figure in LGBTQ+ advocacy. They discuss their work with the Equality Federation, the importance of grassroots organizing, and the challenges of sustaining motivation in long-term activism. Hutch emphasizes the significance of community support, personal resilience, and strategic planning in driving social change. The conversation also touches on the role of hope, the impact of movement history, and the need for inclusive leadership.Guest information:You can connect with Hutch on LinkedIn.Learn more about the Equality Federation by visiting their website, or you can check them out on Instagram and LinkedIn.Check out some of Hutch's recommendations:Books:Let the Record Show: A Political History of ACT UP New York, 1987-1993 (Sarah Schulman)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
We're offline for a much-needed holiday break for the next two weeks. How to Win a Campaign will be back with another full episode on January 7, 2026. The Campaign Workshop is raising money this holiday season for Feeding America. Together, we can make a meaningful impact by supporting our neighbors facing hunger and their ability to gain equitable access to food. With supporters like you, we can achieve food security in America and feed what matters.Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Martín sits down with Stacey McAuliffe from the Management Center to tackle one of the toughest challenges facing organizations today: navigating budget cuts and potential layoffs. Stacey shares her thoughts on maintaining humanity and integrity during these difficult times, offering practical advice for leaders to manage tough conversations while supporting their teams. Whether you're a seasoned leader or new to management, this episode provides valuable insights to help you lead with confidence and compassion.Guest Information:Stacy McAuliffe, The Management CenterYou can also check out The Management Center on Instagram and LinkedIn.For toolkits and resources mentioned in this episode, check out:Layoffs Toolkit for LeadersRe-Division of Labor WorksheetLayoff Script Sample & TemplateStacy's book recommendation:Sea Wife (Amity Gaige)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Joe talks with Olivia Hill, who shares her journey as the first trans woman elected in Tennessee. She discusses the challenges she faced, how her passion for improving infrastructure helped her stay focused, and how she continues to bridge divides in an effort to make Nashville a better place to live. Guest Information:Olivia Hill, Council Member at-Large, Nashville Metro CouncilYou can connect with Olivia on LinkedIn.Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Jon Hoadley, a former Michigan House legislator and 2020 Democratic candidate, sits down with Martín and shares his journey through the political landscape. He discusses the challenges of media attacks, the importance of having a support system, and his commitment to public service. Guest information:You can connect with Jon Hoadley on LinkedIn.Learn more about the Michigan Donor Alliance on their website.Check out some of Jon's recommendations:Books:True Gretch (Gretchen Whitmer)The Purposeful Warrior (Jocelyn Benson)Hate Won't Win (Mallory McMorrow) Healing Politics (Abdul El-Sayed)Podcasts:A Republic, If You Can Keep It (Mark Brewer, Jeff Timmer) Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
We're on a break this week for Thanksgiving, but tune in to hear Joe and Martín share their favorite holiday dishes, as well as an appeal to help with spreading the spirit of giving and gratitude. Happy Thanksgiving from the Campaign Workshop team!Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
In this episode, Joe sits down with Bernadette Butler and Melanie Robledo to talk about the transformative work of The Homecoming Project and the importance of building trust within the community. Tune in to learn about the power of collaboration and the importance of language and narrative in justice work.Guest Information:Bernadette Butler & Melanie Robledo, Impact Justice. You can also check out Impact Justice on Instagram and LinkedIn.David's book, Healing Paws with Patience can be found on Amazon. Bernadette and Melanie's book recommendations:Prisoners of Geography (Tim Marshall); Firefly Lane, The Nightingale (Kristin Hannah)Crucial Conversations (Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler)Bernadette and Melanie's movie and TV recommendations:Juror No. 2 (Apple TV)Nonnas (Netflix) Happy Gilmore 2 (Netflix)The Bear (Hulu)Lessons in Chemistry (Apple TV)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Julie Burkhart joins Martín to talk about her journey in reproductive health, insights on working in conservative areas, and using creative operating models to build resilient communities.Guest Information:Julie Burkhart, Wellspring Health Access and Hope Clinic.You can read the New York Times profile on Julie here. She was also selected as one of Time's 100 Most Influential in Health for 2025--read more here. Check out Wellspring Health Access on Instagram or on LinkedIn or visit the Hope Clinic on Instagram.Julie's book recommendations:Purple Hibiscus (Chimamanda Ngozi Adichie);Holy Ghost Girl (Donna M. Johnson)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
Dwayne Steward sits down with Joe to discuss his role as the new Executive Director of Equality Ohio, focusing on leadership, collaboration, and creating a culture of transparency and joy. He shares insights on navigating organizational change, advocating for equity, and the importance of community support.Guest Information:Dwayne Steward, Equality OhioCheck out Dwayne's recommended reads:The Equity Mindset: Designing Human Spaces Through Journeys, Reflections and Practices (Ifeomasinachi Ike)Why Does Everything Have to Be About Race? (Keith Boykin)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop
In this episode, Martín talks with City Thread's Kyle Wagenschutz about the challenges of communicating complex policies and infrastructure projects to the broader community. They explore strategies for making 'wonky' issues relevant and engaging, emphasizing the importance of messaging research. Guest Information:Kyle Wagenshutz, City ThreadVisit City Thread on LinkedIn.Check out Kyle's book and podcast recommendations: Abundance (Ezra Klein and Derek Thompson)Why is this Happening? (Chris Hayes)The Weekly Show (Jon Stewart) Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
This week, Joe chats with Chris Melody Fields Figueredo, who shares insight on BISC's continued commitment to a cultural shift towards inclusivity and equity, while emphasizing the importance of centering impacted communities in the democratic process. Chris also explores the role of ballot initiatives in driving social change and the ongoing efforts to build a more inclusive and equitable democracy.Joe's recommended read:Powerful: Building a Culture of Freedom and Responsibility (Patty McCord)Guest Information:Chris Melody Fields Figueredo, Ballot Initiative Strategy Center (BISC)Check out BISC on Instagram or on LinkedIn, or listen to their new podcast, Direct Democracy Diaries!Chris's TV show and podcast recommendations:Traitors (NBC, Peacock)Vibe Check (Sam Sanders, Saeed Jones, and Zach Stafford)Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
In this episode, Martín sits down with Amanda Litman, co-founder and president of Run for Something, discussing leadership change, the organization's growth, and Amanda's new book, "When We’re in Charge: The Next Generation’s Guide to Leadership." They explore the challenges and strategies of leading a political organization, the importance of aligning leadership roles with personal and organizational needs, and the impact of broader social conditions on political work.Guest Information:Amanda Litman, Run For SomethingCheck out Run for Something on Instagram, LinkedIn, or sign up for their Substack!Connect with Amanda on her website or on Instagram or check out her two books linked below:Run for Something: A Real-Talk Guide to Fixing the System YourselfWhen We’re in Charge: The Next Generation’s Guide to LeadershipConnect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
In this episode, Joe and Martín go more in-depth and introduce the fifth season of 'How to Win a Campaign,' focusing on overcoming road blocks and challenges in the political and advocacy space. They discuss the evolution of the podcast, the importance of community, and the diverse experiences of their guests. They also share what they hope listeners will take away from the conversations we have throughout season five. Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
The Campaign Workshop's Joe and Martín are back for season five of How to Win a Campaign: Road Blocks. In our extended trailer, they'll lay out the themes we're talking with guests about this season, as well as give listeners a sneak peek of who they can expect to hear on the show. Check back on October 8 for our first full episode!Connect with The Campaign Workshop on Instagram or LinkedIn.Presented by The Campaign Workshop.
Power and Flour Podcast Seth MasketJohn HagnerIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Christina ColorosoWebsite: Analyst Institute Donate to the Analyst Institute in honor of Hal Malchow Episode Resources:Program Evaluation eBook100+ Campaign Management Tools List (updated for 2024!)If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Dana MilbankWebsiteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Sasha IssenbergWebsiteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Zvi BandWebsiteSuccess is in Your SphereRelatable BeMoreRelatableThe SphereIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Brian Johnson If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Seth MasketIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Joe SangirardiIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode NotesGuest Information:David Pepper  SubstackIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Keith Gaby Social Media: @RealKeithGabyIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Todd Rogers Writing for Busy ReadersIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Katie BelangerKatie B. StrategiesIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Dave Fleischer SubstackDeep Canvassing WebinarIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Daniel Hernández Jr. Social Media: Daniel Hernandez JrIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Susan Markham Feminist Foreign Policy in Theory and in PracticeIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Guest Information:Hal Malchow WebsiteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with Us! Episode Resources: At The Table: The Chef's Guide to Advocacy7 Questions Blog PostGuest Information:Katherine Miller Social Media: Table81WebsiteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with Us! Episode Resources: 7 Questions with Brandon Wolf BlogThe Dru Project A Place for Us Guest Information: Brandon Wolf Social Media: BJoeWolfWebsiteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Cedric Lawson, The Leadership Conference on Civil and Human RightsVanessa Gonzalez, GiffordsIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Elliot Imse Website: LGBTQ+ Victory InstituteIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Aishatu Yusuf Website: Impact JusticeIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldX: @joefuldInstagram: @joefuldMartín Diego GarciaX: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Christina Harvey Website: Stand Up AmericaIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Jakada ImaniWebsite: The Management CenterSocial Media: Jakada ImaniIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Matt Singer Website: ImpactualIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Glenn Hurowitz Social Media: Glenn HurowitzWebsite: Mighty EarthIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Angela Ferrell-ZabalaSocial Media: @FerrellZabalaWebsite: Moms Demand ActionIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Casey Donahue Website: Say it Like YouIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Maria Urbina X: TiaMari489Website: Indivisible If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Brandon GrahamEmail: mhpolicy@nami.org Social Media: @NAMIWebsite/Resources: NAMIBook: You Are Not AloneIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!Guest Information:Gregory Allan Datu CendanaSocial Media: @gregorycendana Can't Stop! Won't Stop! Consulting#BeTheBossNowIf you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Instagram and Threads: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Advocacy Training Details About the training: Our two-day, virtual advocacy training is a complete guide to the ins and outs of effective advocacy. The training will feature a diverse group of trainers speaking on topics that range from fundraising, lobbying, and effective targeting and messaging.When: December 8-9, 2022Where: Anywhere! (Join us virtually)Cost: $399Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Bob KeefeClimatenomics: Washington, Wall Street, and the Economic Battle to Save Our PlanetConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Nadia BelkinConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Christina DavesDIY Guide to Free PublicityConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Gigi Georges BlogDowneast: Five Maine Girls and the Unseen Story of Rural AmericaConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Kim Rogers BlogConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Emily Lamia BlogPivot Journeys Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Josh Greene Blog The Mather GroupConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Julie Rodgers Blog Julie Rodger's Website Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: 7 Questions with Danica Roem Blog Burn the Page: A True Story of Torching Doubts, Blazing Trails, and Igniting ChanceConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Advocacy Training Details About the training: Our two-day, virtual advocacy training is a complete guide to the ins and outs of effective advocacy. The training will feature a diverse group of trainers speaking on topics that range from fundraising, lobbying, and effective targeting and messaging.When: December 8-9, 2022Where: Anywhere! (Join us virtually)Cost: $299 (early bird pricing- ends June 30!)Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
BISC Information: Register for Road Ahead '22 Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.Jennifer RodriguezThe Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Amy WalterConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Close the Gap CA Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resources: Ballot Initiative Strategy Center Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode Resource: Veterans Community Project Majority 54 Podcast with Jason Kander & Ravi Gupta Are You Ready to Run for Office?  eBook Run for Office: Jump-Start Your Political Campaign eBookConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Episode NotesIf you have campaign questions or want to learn more, reach out to us using the contact information below.Inevitable: The Future of WorkThe Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Joe and Martín preview one of their favorite events of the year: BISC's Road Ahead Conference! The Road Ahead conference is the progressive community’s only conference solely dedicated to ballot measures. This year it is taking place virtually on April 1 & 2, and you can go to RoadAhead.Ballot.org for more information and register (for free!).Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Courtney Snowden of Blueprint Strategies. Lobbying has long been perceived as a secretive and even unethical, and Courtney wants to change that. Tune in to hear what lobbyists really do to get issues moving through the policymaking process, and find out who Courtney thinks are the best lobbyists she's ever known.Resources Lobby Visits for Nonprofits: Planning a Lobby DayHow Do I Kick Off My Legislative Advocacy Program?I'm Just a Bill Song-Schoolhouse RockConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Joe Sangirardi of the Human Rights Campaign. In this full interview, Joe shares his time tested best practices for advocacy fundraising. Find out what materials you should always have on hand when calling donors and learn the most important step you must take immediately following an ask. Resources Advocacy Fundraising vs. Political Fundraising7 Questions with Jason Mida about Nonprofit FundraisingHow Can I Build My List for Fundraising?Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Greisa Martinez Rosas from Ep. 5: Storytelling for Advocacy. Tune in to hear Greisa share some time-tested strategies for story collecting and storytelling that have made United We Dream the leader of storytelling in the advocacy space. If you want to start storytelling to augment your advocacy efforts or if you want to improve your preexisting storytelling infrastructure, this full interview is a must-listen!Resources United We DreamThe Storytelling AnimalDigital Storytelling for Your AssociationTaking a Long-Term Approach to Nonprofit StorytellingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Sign up for TCW's Advocacy Training February 25-26th! Use discount code howtowin to get $100 off your enrollment fee. Head to tcwadvocacy.com to learn more!Presented by The Campaign Workshop
For many progressives, the thought of hiring a lobbyist may have never even crossed the mind once. And it’s not a surprise. Lobbying has a stigma and its association with certain unscrupulous actors hasn’t done the industry any favors. That’s why Joe and Martín spend this episode shedding some light on what is often seen as a profession operating in the shadows. Learn what lobbyists do, how lobbyists can work with advocacy organizations, and whether you might need different lobbyists for different sides of the aisle. Also learn what and who are more important than any lobbyist ever will be. Tune in to hear from Courtney Snowden, a lobbyist who shakes up what you think of when you picture who a lobbyist is and what they do.Resources Lobby Visits for Nonprofits: Planning a Lobby DayHow Do I Kick Off My Legislative Advocacy Program?I'm Just a Bill Song-Schoolhouse RockConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Advocacy work often means dealing with sensitive or personal issues for vulnerable communities on a daily basis. That’s why we need to be extra cautious that we’re doing advocacy right, and not inadvertently causing extra burdens or difficulties to arise for the very communities we’re fighting for. Tune in to learn how to know whether your advocacy is going in the right or wrong direction, and what you can do to recover if you’ve gone off the rails. Joe and Martín also dispel some myths about advocacy that might be pushing you in the wrong direction and they explain how planning and goal setting can keep you from going off track in the first place. Martín chats with Katie Belanger, an advocacy pro who will discuss the importance of recognizing your biases and how your advocacy should be upsetting people (the right way).Resources Advocacy Strategy: Planning and WinningAdvocacy Plan: Where Do I Begin?CalendlyConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Fundraising is the lifeblood of advocacy work. Without steady, diversified revenue streams, nonprofits would not be able to fight the good fight day in and day out. In this episode, Joe and Martín share important lessons they’ve learned from years of advocacy work and training that will help you improve your quarterly reports. Tune in to learn how to connect your ask to a potential donor’s daily life, what materials you must have on hand in case a donor asks for them, and how using the RAT method will change your fundraising for good. Martín chats with professional fundraiser Joe Sangirardi of the Human Rights Campaign, who will explain how he’s adapted to fundraising during COVID and how you should reframe your thinking about fundraising as a science and a profession.Resources Advocacy Fundraising vs. Political Fundraising7 Questions with Jason Mida about Nonprofit FundraisingHow Can I Build My List for Fundraising?Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Your communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is Andrew Yang’s 2020 travelling press secretary, Erick Sanchez. Erick is a master at advocacy communications, so come to hear his tips and stay to hear about his Dr. Anthony Fauci pillows and how he got Kenny Loggins to play a concert in his living room.Resources 7 Questions on Social Media Activism with Erick SanchezHow to Bring Campaign Communications to LifeNonprofit Content Marketing GuideErick’s Dr. Anthony Fauci PillowsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Just like in the game Risk, alliances are important in advocacy work too. Knowing who you can partner with and creating coalitions with your allies can help you expand your reach, draw from a larger pool of resources, and give weight to your demands. This week, Joe and Martín share their coalition building and coalition management best practices, as well as insights into how to use power mapping to achieve your coalition’s goals. This episode’s guest is Hannah Willard, an advocacy trainer and LGBTQ rights advocate who will explain how you can avoid internal conflict within your coalition and how each constituent organization can advance their own goals while still supporting the coalition.Resources Freedom for All AmericansCoalition Mapping: Understanding Your Coalition LandscapeYour Guide to Coalition BuildingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Your advocacy campaign may be using patch-through calls, letter writing, petition signing, or any number of other tactics. However, without targeting and metrics, how will you know if these tactics are working? Through targeting and metrics! Tune in to this episode to hear Joe and Martín break down how to determine who the key decision-makers are and what data you should collect. This week’s guest is Rose Espinola, a data expert who will explain the importance of one-on-ones, the three tactics you can use to build pressure on a target, and why advocacy targeting is so unique. Resources Power Mapping: Understanding Your Political LandscapeMicro Targeting: Advanced Targeting is Key to WinningKnow Your Advocacy MetricsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Advocacy storytelling is both an art and a science. While there are millions of stories to be told, you need to choose the right stories for your goals and tell them effectively and compassionately. This week, Joe and Martín tackle the world of storytelling, breaking down what storytelling is, what it is not, who can tell stories, where you can find stories, and why storytelling is essential to your advocacy campaign. This episode’s guest is the Executive Director of the national immigration advocacy organization United We Dream (UWD), Greisa Martinez Rosas, who will share tips on how UWD has developed one of the best storytelling operation in the advocacy space.Resources United We DreamThe Storytelling AnimalDigital Storytelling for Your AssociationTaking a Long-Term Approach to Nonprofit StorytellingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates.  In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration.Resources Grassroots vs. Grasstops AdvocacyHow to Be an Awesome Grassroots OrganizerGrassroots Strategies: Relationships MatterConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Messaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true to your organization’s goals but do not sound just like your mission statement. In this episode, Joe and Martín will teach you how to develop your messaging and explain what you need to keep in mind when it comes to organizational flexibility and incremental success in advocacy messaging. Martín chats with Joe’s former boss, Rich Neimand, a master of messaging whose work was even included in one of President Barack Obama’s inaugural addresses.Resources Advocacy Message ConsistencyAdvocacy Message: Know Your Advocacy Campaign GoalsTully Message BoxConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kennedy School. Dr. Greenberg discusses why you must be upfront about your budget with your research consultant and what you need to have in mind when putting together a research plan.ResourcesAdvocacy Research—Know Your OptionsPolling, Research and Focus Groups for Advocacy CampaignsUsing Google Tools for Advocacy and Political ResearchConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit into your organization’s planning and partnerships. Molly shares with us how she leveraged one of the largest advocacy networks in the country and talks about her brief stint in the rock and roll business.Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
We are finally in a post-Election Day world! This past election cycle was one that will go down in history, both for how important it was for Democrats to win back the White House and for how radically different campaigning has been in the age of COVID-19. In this special episode, Joe and Martín go over some of their personal highs and lows from 2020 and cover the most important lessons that candidates, political operatives, and advocacy groups should learn from this election.Resources Season 2 Email Priority Notification ListProgram Evaluation eBookHow Can You Deal with Election Stress?Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In this Season 2 trailer, Joe and Martín are back and ready to dive deep into the world of advocacy campaigns. They discuss what advocacy means to them, how they got their starts in advocacy, and how you can get started in advocacy regardless of your experience level. All you need is a cause and willingness to fight for what you believe in. Sign up for the email list below so you can be the first to know when Season 2 is out!Resources Season 2 Email Priority Notification ListConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Expressing your support for the BLM movement and addressing the concerns of racial and social justice activists in your community will be essential parts of running a winning progressive campaign this year. That’s why Joe and Martín have devoted this episode to going over what you need to do to ensure your campaign appropriately and effectively engages the BLM movement and clearly demonstrates your support for racial and social justice. You will also need to adjust your strategy based on the type of race you are running in. If you are running in a partisan progressive vs. conservative race, your message will look much different than if you are running in a nonpartisan progressive vs. progressive race.ResourcesSign Up For Season 2 UpdatesHow to Talk to Your Family About Black Lives MatterTully Message BoxConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If we had a crystal ball that could tell us exactly what the outcome of the presidential election will be, many of us would sleep a lot easier at night. But of course, we do not have a crystal ball, and instead we turn to myriad polls, models, and other predictors to try to tell what’s going to happen on election day. That’s why Joe and Martín spend this special episode breaking down the rationale behind some very wonky models as well as some very wacky ones. From looking at factors such as the performance of the economy to consumer trends like popularity of Trump Halloween masks to downright wacky predictors such as a Chinese mystic monkey, there is no shortage of ways to predict the presidency!ResourcesPresidential Election Predictions, Are They Accurate? | Predicting Elections 2020Wacky Ways to Make Presidential Election PredictionsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
What do U.S. Senators Bernie Sanders, Angus King, and Lisa Murkowski and rapper Kanye West have in common? They’ve all been third-party candidates! But, three of them have been legitimate third-party candidates, and one is more of a spoiler. Tune in to this special episode to learn what a third-party candidate means for your campaign and how you need to respond. A third-party candidate running in your race could just be a perennial candidate who runs for office as a hobby, or it could be a real threat to your chances of winning. As Joe and Martín point out, the worst thing you can do is ignore them. Also be sure to check out The Campaign Workshop’s Where’s Kanye? Map, which tracks the states where Kanye is on the ballot in the November 2020 presidential election. ResourcesKanye MapDown-Ballot Race Political Campaign StrategiesIn Non-Partisan Elections Ideology MattersConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020 Democratic Presidential Candidate and is on track to raise over $3 billion for Democrats by the end of the 2020 cycle. Alexis talks about how ActBlue makes it easy for donors to donate and how small-dollar donors have continued to stay active even in the midst of the COVID-19-induced economic downturn. Listen in to this episode to learn how your campaign can have a slice of that $3 billion pie.ResourcesActBlue100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Information is power. That’s why BallotReady is so important, especially today. In this Tools Episode, Joe speaks with Alex Niemczewski about Ballot Ready, a tool that provides your constituents with information about all of the races on the ballot for the upcoming election. It also teaches the public about early voting rules and helps them make a plan to vote.  As a data-driven platform, this tool is all about making as much information available to the voter as possible such as a candidate’s educational background and endorsements.  Learn more.ResourcesBallotReady100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
From Suze Orman to Robert Kiyosaki, there’s no shortage of people trying to tell you how you should budget your life. But unlike with personal finance, there aren’t any celebrity finance gurus just waiting to tell you how to budget for your campaign, which is why we  interviewed Conner Johnston, co-founder of Warchest. In this Tools Episode, Joe chats with Conner about Warchest, the only tool that helps you make sure you spend down to zero before Election Day. Warchest also allows for coordination with your finance team, to always make sure you’re 100% on top of your campaign finances. So rather than use a complex, outdated Excel spreadsheet, listen to this episode to learn more about Warchest can make your budgeting life easier. ResourcesWarchest100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Call time, the time spent calling potential donors to ask for their investment in your campaign, is an ongoing, arduous process. To find a way to help make it easier and more effective, Andrew Blumenfeld developed a tool called, you guessed it, Call Time. In this Tools Episode, Joe sits down with Andrew to learn how Call Time can help you fundraise faster. Call Time helps you keep track of who you’ve already called and who you haven’t, who is more or less likely to donate, and what amount you should ask for from each potential donor. Call Time also integrates with payment systems like Act Blue to make it easy for your donors to help support your campaign. Tune in to find out if Call Time is right for you.Resources Call Time100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In this Tools Episode, Joe chats with Russ Oster about how campaigns can improve the effectiveness and efficiency of their canvassing operations using Grassroots Unwired. With Grassroots Unwired, your canvassers can collect data, take photos and videos for constituents to share on social media, and even collect donations. Listen in to learn how you can use Grassroots Unwired to stay connected with your canvassers in the field, drum up early engagement with voters, and determine if your campaign’s canvassers can benefit from this great tool.ResourcesGrassroots Unwired100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to reach your constituents and move them to action. When your constituents use Digital 8, all they need to do is click to donate, sign up, or get involved. It's that easy. Tune in to find out if Digital 8 is a good fit for your campaign!ResourcesDigital 8100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Personal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relational organizing. OutreachCircle integrates multiple platforms so that you can have an easy to use, streamlined process to connect with your friends, and their friends, and even their friends. If you want all of them to take a certain action like donate or post on social media, OutreachCircle can help you get the message out quickly and consistently. Listen to this Tools Episode to find out how OutreachCircle can help your campaign!ResourcesOutreachCircle100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democratic organizations like Priorities USA and Emily’s List, so when she starts to spill her insider tips and tricks, you will want to take notes! Learn where to find out background research on your donors, how to find and hire a fundraiser, how to determine the amount of money you need to raise, how to get over your fear of asking for money, and how to not talk yourself out of money.-how to reframe your thinking about donors. After tuning in to this great interview you’ll also find out when in your campaign you can expect 50% of your money to come in, the one most important thing to do after making your ask, and when you should never call donors to ask for money. This is a must listen if you want to raise enough money to win your campaign.ResourcesPolitical Fundraising Fundamentals for Your CampaignTop Campaign Fundraising ObjectionsCall Time for Campaign FundraisingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, and she has knocked on doors across America from the Mid-Atlantic to Mexico, Missouri. Learn everything you need to know from writing scripts to training canvassers to standing firm and not running away from the door when you get nervous. She also shares some hilarious, crazy stories from some of her door-knocking experiences. As she says, you never know what’s behind the door. Resources7 Questions with Dave Fleischer about Deep CanvassingNGP VANGrassroots UnwiredConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
The full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on how to survive campaign life, how to separate work and personal life in politics, and how to deal with conflict on the campaign trail. Listen to her stories of what it was like campaigning during the holidays, the challenge of adopting kids in the height of election season, and how she won, lost, then re-won the support of the Baptist Ministers of Houston. Learn why she believes that even her worst day in public life was more fulfilling than 20 years in the private sector and why you shouldn’t discount your chances at winning an office even if you don’t look like a stereotypical candidate.Resources TCW Progressive Training Calendar: Victory FundVictory InstituteConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV myths, discuss which voters to target for GOTV, and how to leverage social pressure correctly to nudge people to the polls. Martín sits down with the leading researcher on GOTV, Professor Donald Green of Columbia University, who literally wrote the book on GOTV. Professor Green breaks down what the research tells us about effective GOTV from what percentage of text message recipients will actually go to the polls to how low-budget campaigns can best leverage their resources to win.ResourcesGet Out the Vote: How to Increase Voter Turnout by Alan S. Gerber and Donald GreenGOTV Plan: Get Out the Vote Best PracticesGOTV Resources GuideConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about the importance of message consistency across platforms, how many times a voter needs to hear your message for it to resonate, and how to balance paid and organic media. Joe speaks with Colin Rogero to discuss the most important question you need to ask when choosing your media consultant, how to integrate your paid media and digital communications, and what small campaigns should do if they can’t afford expensive media like broadcast TV ad spots. ResourcesPaid Media vs. Earned MediaPolitical Advertising Agency vs. Traditional Advertising AgencyPros and Cons of Candidate Communication MediumsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
If you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consulting, and former fundraiser for the Democratic Priorities USA PAC. Amie will teach you how to shift your mindset from thinking about your donors as investors—investors in you, your campaign, and your vision. She also discusses the HR and logistics around hiring a fundraiser or fundraising team and the differences between having an in-house fundraiser and employing an outside fundraising consultant.ResourcesPolitical Fundraising Fundamentals for Your CampaignTop Campaign Fundraising ObjectionsCall Time for Campaign FundraisingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
There is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk about the importance of canvassing and share some of their favorite stories from the field. Joe chats with Carmen Berkley, Chief Strategy Officer of Dancing Hearts Consulting, about her own experiences with canvassing, how to do it effectively, and how canvassing can and will help you win.Resources7 Questions with Dave Fleischer about Deep CanvassingNGP VANGrassroots UnwiredConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
When you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín chat about what to look for in a campaign manager and how to find the right one for your campaign. Martín is joined by Brandon Davis, Principal at GPSImpact, and former Chief of Staff at the DNC to share with you what he thinks you need to look for in a campaign manager.  Brandon has managed eight campaigns and has worked on over twenty, so he knows a thing or two about hiring campaign managers. ResourcesHow Do I Find a Campaign Manager Blog PostCampaign Manager Hiring GuideCreating a Campaign Manager ContractJob Boards for Political and Campaign JobsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what to keep in mind when setting up your campaign’s digital operations. Joe is joined by Lizzie Kendrick, former VP of digital at The Campaign Workshop and current SVP of Communications and Digital Strategy at the Climate Reality Project. Lizzie and Joe discuss the details of setting up and taking full advantage of your digital operation, such as how to test the effectiveness of different communications to improve fundraising. ResourcesThey Ask You Answer by Marcus SheridanUbersuggestGrassroots UnwiredYoastFrom The TCW Blog:How to Get the Most Out of Your Political Campaign AdsPolitical Campaign Website: How to Rank in Google Searches5 Tips for Your Political Candidate WebsiteWhat Happens if Facebook Stops Running Political Ads?Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign, Joe and Martín discuss how to safely adapt to a changing environment to keep building campaign momentum. Resources Navigating Your Political Campaign and Coronavirus100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
A campaign, like any business, needs to have streamlined and coordinated HR practices. Everything from onboarding to writing an employee handbook is essential, but can take time away from the campaign trail if you don’t do it right. This week Joe and Martín discuss the unique HR details of campaigns like having volunteers and full-time employees, union and non-union employees, and why campaign insurance is so important. Martín speaks with Claire Stein-Ross of CSR Operations, an HR professional with particular expertise in HR for campaigns. If you want to learn how to make sure your campaign operations run smoothly, this is a must listen!ResourcesThe Ideal Team Player TCW Blog PostJob Boards: Jobs That Are LeftDemocratic GainConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Your campaign needs to have a winning message—one that resonates with voters and stays true to your values. How do you make one? Using a Tully Message Box of course! This week, Joe and Martín will walk you through how to use a Tully Message Box to come up with a winning message for your campaign.  Joe interviews Margie Omero of The Pollsters, the only bipartisan women podcast about polling, to teach you how to use polling to inform your message and what to look for when hiring an amazing pollster.Resources Tully Message BoxThe PollstersConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
Mayor Parker has run in 11 races and won nine in a row, so she knows a thing or two about what it’s like to win and lose. She has served as an elected legislator, an administrator, and as an executive, and now she works to help elect other LGBTQ+ candidates across the country.  Martín was super excited to interview Mayor Parker this week and we hope you are super excited to take a listen! Joe and Martín also discuss some of the most challenging aspects of running for office and what you can do to not only survive, but thrive on the campaign trail.Resources TCW Progressive Training Calendar: Victory FundVictory InstituteConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In this episode, Joe and Martín discuss how to determine if it is financially feasible for you to run, how to harness your core values to craft a compelling campaign narrative, and how to make that difficult decision of whether to run for President of the United States or start a little closer to home. Anthony Robinson of the National Democratic Training Committee joins Joe this week to discuss the benefits of attending a candidate training, and the work we can all do to diversify the political arena. Resources Why I Run: 35 Progressive Candidates Who Are Changing Politics by Kate Childs GrahamNational Democratic Training CommitteeConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
In this trailer, Joe and Martín talk about how they got started in politics and their inspiration for making a podcast. This trailer for the brand new How to Win a Campaign podcast gives you a taste of what’s in store for Season 1.  Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop