Ep. 8: Fundraising Like a Pro (feat. Amie Kershner)
Podcast: How to Win a CampaignPublished On: Wed May 27 2020
Description: If you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consulting, and former fundraiser for the Democratic Priorities USA PAC. Amie will teach you how to shift your mindset from thinking about your donors as investors—investors in you, your campaign, and your vision. She also discusses the HR and logistics around hiring a fundraiser or fundraising team and the differences between having an in-house fundraiser and employing an outside fundraising consultant.ResourcesPolitical Fundraising Fundamentals for Your CampaignTop Campaign Fundraising ObjectionsCall Time for Campaign FundraisingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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