Ep. 8: Advocacy Communications (feat. Erick Sanchez)
Podcast: How to Win a CampaignPublished On: Wed Jan 06 2021
Description: Your communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is Andrew Yang’s 2020 travelling press secretary, Erick Sanchez. Erick is a master at advocacy communications, so come to hear his tips and stay to hear about his Dr. Anthony Fauci pillows and how he got Kenny Loggins to play a concert in his living room.Resources 7 Questions on Social Media Activism with Erick SanchezHow to Bring Campaign Communications to LifeNonprofit Content Marketing GuideErick’s Dr. Anthony Fauci PillowsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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