Mattsuuii’s Hip Hop Talk Shop: Short Meeting Summary Participants - Host: Mattsuuii (Redding, CA). - Guest: Ezzodadon from Columbus, OH; founder of SBO Global – “Step of Business Only”). Conversation Highlights - Backgrounds and Upbringing - Both shared challenging childhoods, housing instability, and justice system experiences; Ezzo served 3 years (entered at 19); host recounted juvenile incarceration and street trauma. - Label and Identity - Ezzo's label: SBO Global (“Step of Business Only”). - Discography and Notable Tracks - Ezzo: “Ezzo Season” (2016), “Home Confinement,” “Step or Die” (2019), “Brutal Youngin” (2021), “Time Capsule,” singles “2 a.m. in Columbus,” “7500 Degrees.” - Host praised “Destined for This,” “Statement,” “Thinking Out Loud,” and the “Time Capsule” album. - Upcoming Releases and Performances - Ezzo: EP “Sex in the Booth” (8 tracks, in a few weeks), then “Jailbird Chirping” (15–20 tracks); performed at SXSW; NYC show upcoming. - Host: Album “And That’s That” (2 weeks), featuring Ezzo on “Primetime.” - Collaboration Plan - Host to send 30–40 beats; Izo to pick 2 for solo and 7–8 for joint tracks; coordinate via phone/Instagram/Facebook. - Artistic Views and Live Bars - Discussed hip-hop vs. rap and emotion in art; both delivered an acappella verse (Ezzo's verse. autobiographical; Mattsuuii's verse, lyrical showcase). - On-Air Playback - Played Ezzo’s “Fireman” (from “StepTember”); host commended quality and pledged promotion. - Shoutouts and Handles - Ezzo thanked supporters and God; socials: Instagram ezzodadon__ (two underscores), Facebook EZZO DADON; music on all platforms. Host IG @mattsuuii7474; prefers phone.

Host: Mattsuuii Guest: Knowledge Project Updates — Knowledge - Releases in Progress - Troubled Waters (Testing the Waters 2) - Concept - Tribute to a late collaborator (referenced as D‑Wrek/D‑Rect) - Mix of finished tracks and intentionally incomplete songs with open verses to convey absence - Status: Almost done; final tweaks before release - The Offering (mixtape) - Concept - “Toe tag” artwork motif: each beat “killed” listed on the tag - Serves as a promotional lead-up to the album - Status: In progress - Album (upcoming)- Setbacks due to two different sound engineer drop-offs for non-music reasons - One-year hiatus tied to personal challenges; now employed, rebuilding, and resuming music - Seeking beats and reliable engineering/production to move forward - Recent Track - “Paid My Dues” showcased; themes of persistence and recovery - Business & Brand Roadmap - LLC forming immediately (umbrella for multiple brands) - Record label: Seminole Records - Brand: TOF (Trip on Friday) as clothing line and festival/event platform - TOF Festival Vision (Colorado’s answer to SXSW) - Goals - 2–3 years: well-known statewide - 5 years: largest festival in Colorado; then take TOF on a nationwide tour - Tactics - Launch with a TOF Cipher (on-stage multi-artist cipher) - Industry outreach: meeting with Never Summer’s CEO for a TOF snowboard collaboration - Network leverage: relationship with Black Pegasus (ties to Strange Music promotions) - Venue booking to follow ## Decisions & Agreements - Knowledge will feature on “Wake the Game Rudely” for Matt’s upcoming album; delivery requested ASAP to keep the release timeline. - Matt will send ~40 beats; Knowledge will pick 3 to buy and 6–7 to collaborate on. - Both will exchange select tracks via email/text for review and inspiration. - Podcast episode publication plan: likely one long episode; may split into two parts if editing is feasible. Link to be shared post-upload. ## Risks & Blockers - For Matt’s “And That’s That” - Timely receipt of Knowledge’s feature and the Australia-based artist’s feature - Completion of mixing and mastering for four remaining tracks - For Knowledge’s Album and Mixtapes - Need for dependable engineering/production partners - Personal rebuild and sustained stability to maintain output cadence - For TOF Festival - Dependencies on venue booking, artist commitments, and brand partnerships (e.g., Never Summer) Key Discussion Highlights (Context) - Hip-Hop vs. Rap - Shared view: hip-hop centers on evoking emotion and meaningful listener connection beyond surface-level delivery - Artistry Definition - Converting a clear internal vision and authentic emotion into a tangible work that immerses the audience in the creator’s experience - Influences and Inspirations - Common touchpoints included Tech N9ne, Krizz Kaliko, Wu-Tang Clan (Method Man/Redman), Joyner Lucas, Lil Wayne, JID, Andre 3000, Lil Dicky, Felly, Black Pegasus, and others - Creative Showcases - Exchanged poetry and freestyle performances; Knowledge played “Paid My Dues” Next Milestones - Knowledge - Record and return the “Wake the Game Rudely” feature verse to Mattsuuii ASAP - Complete and release Troubled Waters; continue building The Offering and album - Register LLC; progress TOF festival planning (partner meeting, venue scouting, cipher logistics) Action Items - @Mattsuuii sent track Wake the Game Rudely to Knowledge by email for him to add a verse- @Knowledge: Record and deliver the feature verse for “Wake the Game Rudely” (target: within 1 week). - @Knowledge: Review beats sent by Mattsuuii; confirm 3 for purchase and 6–7 for collaboration. - @Knowledge: Send priority track links/files (including “Paid My Dues”) to @Mattsuuii for review.

Participants - - Host/Producer: Mattsuuii (artist/producer, engineer; offers production resources and collaboration) - - Guest Artist: Knowledge (rapper/songwriter; album in progress) - Collaboration Objectives and Scope - Mattsuuii & Knowledge Joint EP concept: - - Scope: 5–8 tracks collaboratively recorded and released. - - Beats: Mattsuuii to provide a pack (~40 beats) for selection. - - Ownership: Knowledge can keep 2 beats outright; remaining selections go toward the EP. - - First track kickoff: Knowledge to select the first beat to write to; Matt to begin writing concurrently. - - Feature opportunities: - - Knowledge invited to add a verse to Matt’s existing track (Wake the Game Rudely); positioning as a potential third verse. - - Post-show exchanges: - - Matt to send sample songs and the beat pack. - - Knowledge to share recent cypher verse and any reference material relevant to tone/cadence. - Current Project Status - - - - Knowledge - - Album-in-progress: - - Writing for several years; progress slowed due to two engineers dropping off the project. - - Actively seeking to re-engage production/engineering support; motivated to resume album work. - - Performance/brand: - - Opened for ¡Mayday!; has cypher appearances; maintains strong lyric-focused identity. - Creative Alignment and Process Notes - - Shared values - - Emphasis on lyricism, cadence control, and flow switching; preference for meaningful content over filler. - - Comfort with non-linear creation: building beats around hooks/bars; iterative punch-in methods for precision. - - Writing approaches - - Mattsuuii - - Structured drafting in 4–8 bar increments; aligns bars to beat BPM; iterates aloud to refine syllabic fit and timing. - - Writes hooks after initial verse to align thematic cohesion; heavy metaphor use; dictionary-driven vocabulary discipline. - - Knowledge: - - Conversational rap style; every line leads logically to the next; frequently discovers anchors while freestyle-sketching 4–8 bars, then expands. - - Comfortable riding the beat for melody discovery; flow-switching mid-verse; uses punch-ins as needed. - - Genre/Influence touchpoints - - Influences referenced: Eminem, Tech N9ne, Kendrick Lamar, T.I., Joyner Lucas, Method Man, Mac Dre (for tone/humor). - - Alignment toward high-energy, technically proficient hip-hop with storytelling and social commentary elements. . . - Open Questions - - What distribution channel will be used (independent aggregator vs. label services)? - - Target release strategy (singles leading to EP vs. surprise drop)? - - Visuals and marketing assets (cover art, performance clips, social rollout)? - - Who will handle mastering (in-house vs. third party)? - - Live performance plans to support release (local shows, virtual sessions)? - Action Items - - @Both: Establish a private communication channel for file exchange (shared drive/link). - - @Both: Draft and review a simple collaboration agreement (masters, splits, credits, timelines). - - @Mattsuuii: Provide a session template and recording guidelines for consistent stems. - - @Both: Align on EP creative direction and marketing approach in the next check-in.

Meeting Minutes Summary Guest Artist:- Crimson Khaos (Chris Johnson) - Crimson Khaos (Chris Johnson), independent hip-hop/rock fusion artist from Florence, Alabama (born in Dallas, TX). - Active since late summer; ramped releases after Thanksgiving. - Focused on singles-as-album strategy; alternative hip-hop blend with rock influences. Upbringing - Born in Dallas, Texas, and later raised in Florence, Alabama. - Raised primarily by a single mother after his parents separated when he was very young. - His father, Rick Johnson, played professional minor league baseball. - His mother worked at a sewing factory, and the family lived around lower-class to lower-middle-class conditions. - After his mother remarried, household finances improved somewhat, but he still described having to work for what he had and not benefiting much from the rise in class. First Full Music Project - Crimson Khaos said he has mainly been releasing singles rather than a traditional full project. - His strategy has been to release singles first and let them accumulate into albums later. - He did not identify an earlier EP or LP as a first full project during the discussion. Definition of True Artistry - Crimson Khaos described artistry as something created from the mind that captures a person’s aura, energy, and current life experience. - He said real art should culminate into something meaningful, beautiful, and interpretable by other people. - He emphasized that artistry can heal, connect creator and listener, and move society forward. - He also noted that art exists in many forms and that even the way someone does something can be artistic. Lyrical Inspirations - Crimson Khaos named the following as major inspirations: - DMX as his number one influence. - Juice WRLD. - MGK. - Linkin Park. - Papa Roach. - He described his sound as alternative hip-hop with strong rock influence. Writing Process - Crimson Khaos said he has to be in the right mood before he starts writing. - He usually listens back to music, often his own, to lock into the emotional tone he wants. - About 90 to 95 percent of the time, he writes the verse first. - He is considering trying a hook-first approach because he sees the hook as the backbone of the song and believes it may create a more complete structure. Upcoming Music Projects - Current featured release discussed: “Flowtown’s Finest.” - Upcoming album: Neon Heartbreak. - Expected release timing is either the end of the month or sometime next month. - He said this will be his third album.

OverviewThe discussion functioned more like an artist status and career update than a traditional project sync. The core focus was Lee’s music journey, current catalog, creative process, live performance plans, and a potential collaboration discussed at the end of the conversation.Artist Status UpdateLee is an independent hip-hop artist originally from Columbus, Ohio, now based in Charlotte, North Carolina.His artistic identity is centered on lyricism, authenticity, and restoring substance in hip-hop while still respecting modern vibe-driven music.He described his background as lower middle class, shaped by education, sports, and constant exposure to music at home.His parents regularly played a wide range of genres, including hip-hop, neo-soul, R&B, gospel, and country.He was the only strongly creative person in his immediate family and explored acting, beat-making, and songwriting early on.His early writing started in childhood and was closely tied to personal hardship and self-expression.Musical Influences and Artistic DirectionLee cited a mix of lyrical and mainstream influences.Early major influence:Lil WayneOngoing inspirations:Benny the ButcherJ. ColeKendrick Lamar2 ChainzHis direction depends on the song’s intended mood.For lyrical records, he leans toward artists with strong writing and depth.For more accessible or rhythmic tracks, he studies popular radio music for inspiration.He emphasized that authenticity is the key distinction missing in much of today’s rap and hip-hop landscape.Discography and Release TimelineLee summarized his formal release history as follows:2022The Project Part 1The Project Part 2These were released within roughly a month of each other.2024You Got McDonald’s Money2025Maduro BlendAdditional details on early work:His first song was “We Just Some Kids,” written around age 12.His first official full project was_The Project_, a 6-song EP released in 2022.Notable content within his projects:Songs reflecting life in Columbus“OG Outro,” described as a tribute to people who looked out for him and helped guide himHis “Ready Freestyle” series, including a Black Rob-inspired installmentCreative ProcessLee’s writing process is flexible, but there are clear recurring patterns.He usually starts writing without a beat.He begins by speaking or rapping ideas aloud until a verse or hook starts taking shape.Once the idea is developed, he finds a beat that matches the subject matter and tone.His usual song-building method:Start with the versePull hook material from the verse afterwardRefine the structure once the beat is chosenA major part of his workflow happens while driving.He records ideas into his phone using voice notes.Later, he reviews, edits, and polishes the material.In the studio:He prefers arriving with the structure already decided.He is less interested in changing lyrics during recording.He likes sitting directly with the engineer during mixing.He remains open to production suggestions such as doubles, reverb, and plugin choices.

# Project Sync / Status Update Summary ## Overview The discussion centered on Jamar Green's current music work, upcoming releases, creative process, and a potential collaboration with the host. Although the conversation included extensive personal background and broader music influences, the main project-related outcomes were a shared interest in working together, timelines for both artists' upcoming releases, and agreement to exchange materials for a possible joint EP. ## Current Project Status - **Jamar Green's active projects:** - **"Relax" EP** - A five-track project built around the tension of chasing a good time in Los Angeles while staying alert to danger and instability. - The concept is rooted in a real experience during an LA trip, including a car break-in and theft from a rental. - Jamar described it as one of his strongest bodies of work to date. - **Collaborative project with CDAB and Cephesto** - This appears to be the next release in line before "Relax." - It is currently in finishing stages. - The team is waiting on final components before full release, including master-level completion and video-related work. - **Host's active project:** - A new album titled**"In That"**is being prepared for release. - Planned length is**21 or 22 tracks**. - One of the final tracks is titled**"And That's That,"**ending with the phrase "and that's that" as a closing device. - The album is still pending: - Additional mixing and mastering. - A verse from an artist in Australia. - A possible guest verse from Jamar. - The host expects release**sometime next week**, though no exact date was finalized. ## Release Timeline - **Jamar Green** - Collaborative project with CDAB and Cephesto: - Target window:**late spring to early summer**. - "Relax": - Target window:**deeper into the summer**. - Overall plan: - Jamar expects to release**two projects this year**. - He is already writing beyond the current cycle and thinking ahead to future years. - **Host** - "In That": - Expected release**next week**, pending final verses and mastering work. - The interview episode itself: - Planned to be published**within the hour**. ## Collaboration Discussion - Both participants showed strong interest in working together. - A possible**joint EP**was discussed. - Jamar said he enjoys making**five-song EPs**. - The host suggested a larger pool of material and proposed sending**eight beats**for selection. - The host offered: - A batch of beats he created himself. - Equal split of royalties through distribution setup. - Proper songwriter and performer credit through DistroKid. - Jamar confirmed interest in: - Recording over the beats. - Exploring a collaborative EP for this year and potentially extending into next year. - A specific song with an open verse was identified: - **"Wake the Game, Rudely"** - The host suggested this as the likely track for Jamar to join on the upcoming album. ## Creative Process and Production - **Jamar's process** - Starts with the beat and studies its emotional tone. - Uses the beat to determine mood, direction, and first line. - Once the opening line is in place, he builds the story from there. - Hooks may appear at the beginning, middle, or in multiple places depending on the song. - He uses a mix of writing and punch-in recording methods. - **Host's process** - Usually writes without the beat actively playing. - Mentally internalizes the beat, then writes a few bars at a time. - Rechecks fit and timing by replaying from the beginning repeatedly. - Sometimes writes lyrics first and later builds a beat around them. - **Production capabilities** - The host produces his own beats and uses MIDI/virtual instruments rather than relying heavily on samples requiring splits.

- Breezy Borden**  - Independent artist from Halifax, Nova Scotia.  - Operates under All Bars Entertainment**.  - Active across social and distribution platforms as RealSpitBreezy/Breezy Borden.  - Host - Mattsuuii - Shared extensive personal and music industry background, including songwriting, production, and prior label-related experience.  - Mentioned ongoing independent work and an upcoming fifth album.  Current Project Status  - Breezy Borden's active work- Recently released the track "Throwing Stones", which came out about two weeks before the conversation.  - Preparing to release a new single, "Hail Mary," on March 31.  - Currently working on a new album, though the title has not yet been finalized.  - Expects more songs and live shows to roll out later in the year.  - Live performance schedule- Headlining a show in Truro, Nova Scotia on Saturday night.  - Performing alongside Jay Brew , described as a local Halifax legend.  - Anticipates a busy run of shows over the next couple of months.  Artistic Direction and Positioning  - Breezy described his start in music as an effort encouraged by a friend, Peter McDonald, who first recorded him roughly 20 years ago.  - His first true solo project was released around 10 years ago - On creative identity, he drew a distinction between:  - Rap as the spoken form or language.  - Hip-hop as the broader culture.  - Influences discussed for Breezy included:  - Mozzy - One Take Timmy - Jadakiss- Eazy-E- The Notorious B.I.G. as his top favorite  Forward Plans and Goals  - Breezy's stated goal for the next year is to tour across his country regularly, at minimum.  - The conversation also surfaced interest in expanding his reach through:  - More live performances  - New music releases  - Potential collaborative work  Collaboration Opportunities  - Mattsuuii proposed sending Breezy a selection of beats for review.  - Both participants expressed interest in collaborating.  - A possible four-track joint project was suggested.  - They also discussed future songwriting sessions together, potentially over FaceTime.  - Breezy confirmed he is open to working with others and responded positively to the collaboration idea.   Materials Shared During the Meeting  - Breezy sent a song by email during the conversation for live playback.  - The track sent was Throwing Stones."- Suuii responded very positively to both the song and the production.  - Contact exchange and follow-up were confirmed:  - The host asked Breezy to text his email address.  - Suuii committed to sending beats after the meeting.  - The episode was said to be scheduled for publication within about an hour, with the link to be shared first with Breezy.   Action Items  - @BreezyBorden: Promote the published episode by sharing the link with his audience once received.  - @mattsuuii7474: Send Breezy a selection of beats for potential collaboration.  - Mattsuuii and Breezy Explore a possible four-track collaborative project.  - Matt and Breezy Follow up on future songwriting sessions together.  - @BreezyBorden: Continue rollout of upcoming single"Hail Mary on March 31.  - Breezy Borden: Continue development and naming of the upcoming album.

Artist Background and Positioning - Kayco introduced himself as a 27-year-old independent artist based in Portland, Oregon. - His family relocated there from the Bay Area. - He described himself as a fully self-contained artist who writes, produces, mixes, and masters his own work. - His sound has evolved over time. - He began with emotionally driven trap/hip-hop rooted in personal life experience. - Over time, his music shifted further toward R&B while still retaining hip-hop elements. - Independence is a core part of his identity. - He emphasized operating without label support. - The discussion framed this as a strength, especially for artists who can manage creation and production end to end. Creative Development and Influences - He has been recording since age 14. - His early projects included: - "Trap Ways" - "Trap Fall" - He intentionally left older work available on YouTube to document his growth as an artist. - He described his influences as including: - 50 Cent - Kevin Gates - Bay Area and West Coast music culture - His artistic journey was shaped by personal hardship. - He said he originally tried to make spiritual music. - Later life events and legal pressure changed his direction, and music became his main outlet for expression. - He wants artistic flexibility rather than being boxed into one style. - He is comfortable making trap records. - He also wants to create deeper lyrical music and more commercial or radio-friendly songs depending on the mood and beat. Discussion on Artistry and Hip-Hop - Kayco distinguished between mainstream rap and what he considers true hip-hop. - He associated rap more with commercial regional styles such as drill and Atlanta-driven sounds. - He described true hip-hop as being more rooted in rhyme schemes, structure, pocket, and culture. - His definition of pure artistry centered on expression. - He said artistry is about communicating feeling across genres and generations. - He highlighted appreciation for instrumentation, timing, melodic structure, and technical musical details. Education and Professional Development - Kayco recently started an audio production course. - He said he began the program the previous week. - He chose Full Sail over other institutions he had considered. - He has committed more seriously to music as a business. - He recently stopped working his previous job. - He is now focused full-time on music. - He is building infrastructure around his career. - He launched his publishing. - He is in the process of launching his label. - He has prepared roughly 30 songs for rollout across the year so he can continue creating while releasing consistently. Current Projects and Release Strategy - He has two upcoming projects planned for release this year: - "Moonlight" - "City Nights" - Current track counts discussed: - "City Nights": 12 tracks - "Moonlight": 10 tracks - Two songs previewed during the session were confirmed as part of "City Nights." - He is still deciding final sequencing and release structure. - He has considered whether to release one full album first and then follow with the next. - He appears increasingly aligned with a steady-release strategy rather than dropping everything at once. - His preferred rollout approach now is: - One song per week, or - One song every other week - The reasoning behind that plan is to maintain fan engagement and support momentum as industry traction grows. Music Reviewed During the Session - The host played multiple Kayco tracks submitted previously. - Songs referenced or previewed included: - "11 Threes" - Never Stops - Other previously sent material including "Remember Who" - Response to the music was highly positive. - The host Mattsuuii strongly praised the quality and said the songs matched his taste. - Mattsuuii expressed immediate interest in downloading and replaying the material.

- Kweisii Denzel shared that his current major project is a 13-track release titled Hope This Helps- The project is intended to be vulnerable, personal, and rooted in his upbringing and lived experiences. - He described it as a complete listen designed to work from any starting point in the tracklist, rather than relying only on a front-to-back album sequence. - The album is meant to balance groove, consciousness, and strong songwriting. - The release date was clearly stated. - Hope This Helps is scheduled for release on March 29. - Current released material is already in circulation. - The single Congratulations is out now on all platforms. - During the meeting, the host Mattsuuii played part of the track live and gave strong positive feedback. # Creative Direction and Positioning - Kweisi emphasized a music approach built on substance and emotional honesty. - He wants the music to create space for real conversations about hardship, trauma, and personal growth. - He sees music as a vehicle for connection, especially for listeners with similar experiences. - He also described his development as an artist. - Early work included group-based music under THC, short for The Higher Choice- Their first major group project was_Business as Usual a 20-song release. - The group had early local traction, including independently drawing a strong crowd at a self-organized venue show. - His transition to solo artistry was framed as an important growth step. - He said being in a group made it easier to split creative responsibility. - Going solo forced him to become more self-reliant and confident in finishing full songs on his own. # Collaboration Opportunity - A major discussion point was a proposed collaboration between Suuii and Kweisi.- Both expressed strong interest in creating a joint EP, LP, or mixtape. - The host offered to produce beats, help shape the project, and cover distribution. - The plan discussed was for the release to appear on both artists’ Spotify profiles and other platforms. - The conversation moved beyond a general idea into execution planning. - The host said he would begin sending beats by email after the meeting. - Both agreed to begin developing ideas quickly rather than treating the collaboration as speculative. - They discussed using FaceTime instead of Zoom for writing sessions and remote collaboration. - There was a clear mindset shift from possibility to commitment. - Both participants explicitly reframed the project from “if” to “when.” - They agreed the first working session could begin as soon as the next day. # Production and Workflow Discussion - Both speakers discussed the practical demands of independent music creation. - Kweisi said he handles much of his own creative output, including clips and cover art. - He also engineers his own material and continues learning technical skills from trusted collaborators. - They agreed that artist development requires more than writing verses. - Recording ability, vocal control, execution, and sonic presentation were all treated as essential. - They noted that many artists underestimate the difference between being able to rap and being able to make strong recorded music. - They also aligned on quality control. - Both acknowledged the value of outside ears for mixing and mastering. - Kweisi noted that over-listening can muddy judgment, making trusted external feedback useful. # Key Decisions and Confirmed Updates - Hope This Helps will be a 13-track project. - The album release date is March 29. - Congratulations is the active single currently available on streaming platforms. - The host and Kweisi agreed to begin work on a collaborative project. - Beat sharing and a follow-up writing session were treated as immediate next steps. - The podcast episode featuring Kweisi was expected to be published within about an hour after recording.

Participants & Roles - DeedaSmurf (Artist/Entrepreneur) - Hip-hop artist and lyricist; member of Josie Boy Entertainment. - Brand ambassador; operates clothing lines (Deeda Merch)- Open to features and ghostwriting; actively networking with producers. - Host - Mattsuuii (Interviewer/Producer/Engineer) - Music producer and sound engineer; offers custom beats and engineering support. - Artist who offers features and is open for booking contact is 530-638-6868- Runs a monetized podcast platform for artist promotion. # Current Focus & Status - Music Releases - Heartless Valentine (5-track EP) - Status: Completed; distribution delay with the distributor; expected to go live in the next few days once support resolves the issue. - Audience expectation: Fans are awaiting release; comms needed once date is confirmed. - Soul of the Streets (10-track album) - Status: Completed; targeted release within the next week. - Lead single: Hunger Pains released; video live. - Credits for Hunger Pains: - Production: Eli Beach. - Engineering: Ena. - Video: Byda Fresco. - Backlog from incarceration - ~40 songs recorded on iPhone while inside. - Plan: Re-record verses in studio, add features, and compile into future releases. - Merch & Branding - Deeda Merch / Real San Jose gear: Multiple logos/designs; sold online; active order taking and fulfillment. - Brand positioning: “Top Notch” persona; frequent content aligned to street-rooted storytelling. - Networking & Pipeline - Regular inbound beat packs from producers (including international). - Actively open to ghostwriting requests and paid feature inquiries; prioritizes serious, funded projects to keep schedule clear for core releases. # Catalog Snapshot (Selected) - Solo Debut: Full Tummy Still Hungry (2009) – 10-track mixtape. - Group/Label (Josie Boy Entertainment) Projects: - Project Livin (1–4). - We Crip Laxin; Still Crip Laxin. - Back on My Cali Shit. - Additional Solo Projects: - Deep Blue Sea; Deeda Great 1. - Output scale: ~20 total albums/projects; ~10 solo works. - Latest Single & Video: - Hunger Pains (from Soul of the Streets); fully produced, engineered, and video-released. # Collaboration Opportunities & Offers -( Mattsuuii to Deeda)- Two free custom beats for appearing on the show; can tailor to requested artist/style. - Free engineering (mixing/mastering) support for upcoming tracks. - Hands-on guidance with Spotify/platform tools via text. - Interest in co-creating a track and shooting a music video; open to trading verses. - Deeda-to-Community/Producers - Open inbox for beats, ghostwriting, and feature inquiries. - Business-first approach: paid inquiries prioritized and turned around quickly. # Risks, Blockers, and Mitigations - Distribution Delay (Heartless Valentine EP) - Risk: Release date slippage reduces momentum. - Mitigation: Active follow-up with distributor support; announce firm date once cleared. - Platform/Tooling Knowledge - Gap: Spotify workflow unfamiliar. - Mitigation: Host to provide a walkthrough and best practices. - Personal/Operational Context - Recently released (out since March 21 last year) after a complex legal process (appeals through 2024). - Focus: Rebuilding platform, sustaining positive trajectory, and avoiding high-risk environments. # Notable Discussions (Context) - Hip-Hop vs. Rap - Hip-hop as the cultural foundation (DJing, breakdancing, early emceeing) that birthed rap. - Street narratives and explicit themes evolving into rap subgenres (gangsta, drill). - Artistry - Core principle: Translating emotion into perceivable form (sound, image, even taste as analogy). - Goal: Make audiences feel what the artist felt during creation. # Contacts & Socials - Music Profile: “Dita Smurf” on all platforms. - Instagram (Artist): top_notch_deeda. - Instagram (Merch): @DeedaMerch

Guest: Legendary Chubbs (Bronx) — deep roots in hip-hop, poetry and community.Collaboration: Speaker & Host** just ** signed to RCA and invited Chubbs to record; plans to exchange beats and record an EP/album together.Career metrics: Mattsuuii sold a beat for $17,000, previously reported monthly profit spikes near $100,000, music placed with 114 promoters and 3,000 groups via Skunk Radio/Skunk Radio Live.Personal story: Mattsuuii frankly account of upbringing, legal troubles, recovery, PTSD and the shift from street life to music.Promo & platform: Chubbz runs HFLM radio on Podbean; emphasis on underground/independent scene and conscious music.Background & upbringingMattsuuii Started writing music at age six; grew up listening to classic rock (AC/DC, Led Zeppelin).Legendary Chubbz,Grew up in Soundview, Bronx; moved among projects and boroughs; surroundings shaped hip‑hop trajectory.Associated with local artists and crews: Cory Gunz, Axel Leon, Jesse Figueroa, Fred the Godson, Fat Joe, Terror Squad, Big Pun; neighborhoods: 62 Park, McKinley Project, Forest Project, Jade Adams.Chubbz Mother rapped in the 1990s, won contests (e.g., $500, TVs); mother is alive and maintained a close relationship.Evolved from spoken‑word poet to hip‑hop artist while seeking an independent identity rather than celebrity.Influences & favoritesMattsuuii named top inspirations: Tech N9ne, CES Cru's** (Ubiquitous)**, Twista, Royce Da 5'9, Eminem.Suuii described Tech N9ne as running the #1 independent label (Strange Music) and praised Ubiquitous for highly dense, complex lyrics.Legendary stated a goal of originality, began with poetry, and sought a distinct creative identity.Chubbz listed influences and regional icons: Busta Rhymes (No.5), DMX (No.4), Big L (No.3), The LOX (Sheek, Styles P), Joell** **Ortiz, and mentioned Snoop, Ice Cube, Pimp C/UGK, Outkast/Andre 3000, Soulja Slim, BG.Career updates & collaborationMattsuuii signed to RCA yesterday; RCA will fly artist to New York and provide housing, a car, and access to a $20 million studio.Mattsuuii raised in a family of singers/songwriters; began writing at age 6, had 11 published rock songs by age 9 (six bought by a rock band), registered as a poet at 15, and holds two bachelor's degrees in music production and sound engineering.Primary influences included classic rock band Rush (Neil Peart) and hip-hop artists Eminem, Tech N9ne, Twista, Royce da 5'9, and Ubiquitous from CES Cru.Mattsuuii plans the release of a self-produced EP before the New York trip; will send beats and request featured collaborators for pre-flight recording and performance preparation.Legendary Chubbz grew up in Soundview, Bronx; cited local influences (Fat Joe, Big Pun, Terror Squad), named top rappers Busta Rhymes, DMX, Big L, Joel Ortiz, Styles P, and postponed first project 'Lesson Learned' in favor of a collaborative album.Personal struggles & recoveryMattsuuii:Age 33; shot 4 times and stabbed 2 times; founded gang "Uptown BC" at 14 with purple/green colors; led clique aged 11–25.He also faced manslaughter charges; detained 4 years pretrial; cell-phone ping placed him in San Jose that night; released successfully released off of probation at 18.Legendary has 5 children.Mattsuuii plays keyboard and composed many melodies himself; sold a beat for $17,000; reported up to $100,000/month profit between ages 15–18.Mattsuuii went through and witnessed severe childhood domestic violence and homelessness (sleeping in a car under a bridge at ~12); cooked crack at 12–13; fronted 6–7,000 ecstasy pills bought at $0.25/pill and sold at $4/pill (profit $16–20/pill); spent large sums frivolously (e.g., $19,000 Jordan shoes).

Summary• Introduction and Background of Complex ◦ Mattsuuii introduces the episode and guest, Complex, a hip hop artist from Long Beach now residing in the Inland Empire, California. ◦ Complex introduces himself, mentioning his nomadic upbringing, moving between Long Beach, Texas, and the Inland Empire. ◦ Complex discusses his upbringing, mentioning his parents' influence and his juvenile record, which is sealed due to minor offenses. ◦ Suuii shares his own experiences with the law, including a wrongful conviction for manslaughter and multiple shootings and stabbings.• Early Influences and Writing Skills ◦ Complex talks about his early interest in writing, starting with poetry in seventh grade, and his natural talent for reading and wordplay. ◦ Matt shares his background, mentioning his father's influence as a songwriter and his own early interest in music, inspired by the rock band Rush. ◦ Both discuss their extensive knowledge of literary devices and their dedication to mastering wordplay and lyricism. ◦ Complex mentions his late start in releasing music and his preference for organic promotion over viral fame.• First Projects and Collaborations ◦ Complex discusses his first project, "Insane Clinical," released about 12 years ago with a group called Altered Minds. ◦ Suuii shares his experience starting his own record label, Way 2 Guud Entertainment, and his collaborations with artists from various countries. ◦ Complex talks about his collaborations with local and international artists, including a song with Krizz Kaliko and various other collaborations. ◦ Both discuss their experiences with engineering and production, with Mattsuuii offering his expertise in sound engineering.• Views on Rap vs. Hip Hop ◦ Suuii asks Complex about his views on the difference between rap and hip hop. ◦ Complex describes rap as a secondary art form, often driven by commercial success, while hip hop is the original culture, encompassing dance, beatboxing, and more. ◦ Both agree that true hip hop evokes emotions and tells stories, while rap is often more about making money. ◦ Complex mentions his upcoming project, "Members Only," aimed at true hip hop fans who appreciate the art form.• Defining True Artistry ◦ Mattsuuii asks Complex about his definition of true artistry. ◦ Complex emphasizes the sacrifice and dedication to the craft, mentioning artists like Nas, Big Daddy Kane, and Tupac as examples of true artistry. ◦ Both discuss the importance of authenticity and emotional connection in true artistry, whether in music or other forms of art. ◦ Complex mentions his upcoming project, "Members Only," as an example of his commitment to true hip hop.• Collaboration and Future Plans ◦ Suuii and Complex discuss potential collaborations, with Matt offering to write and produce tracks for Complex. ◦ Complex mentions his busy schedule as a full-time father, husband, and entrepreneur, but expresses interest in future collaborations. ◦ Both discuss their shared love for custom jerseys. ◦ Complex shares his social handles and email for future collaboration and mentions his upcoming projects and collaborations.

Summary• Introduction and Background of Keys Two Times ◦ Mattsuuii introduces the podcast and features Kese2x, also known as Marquis Moore from South Carolina. ◦ Kese introduces himself, mentioning his creative process and influences from artists like Young Thug, Gunna, and Kevin Gates. ◦ Matt shares his background, mentioning his work with Sony and his influences from artists like Eminem, Tech N9ne, and Mac Dre. Suuii reveals that he wrote a song for Kevin Gates and expresses his desire to collaborate with 2x• Mattsuuii's Musical Journey and Achievements ◦ Mattsuuii details his early musical influences, including his father, who was a singer-songwriter, and his mother, who almost got a record deal. ◦ He shares his experience of being a registered poet at 15 and a college-educated music producer and sound engineer. ◦ Matt discusses his work with Sony Universal and his new gig as a main sound engineer at a multi-million dollar studio outside San Francisco. ◦ Kese2x expresses admiration for Matt Sue's achievements and background in the music industry.• Kese2x' Upbringing and Musical Beginnings ◦ Matt asks Kese about his upbringing and how it influenced his entry into the music industry. ◦ Kese shares his background from Lake City and Florence, South Carolina, and how music has always been a part of his family. ◦ He mentions starting to write music in 2018 and releasing his first music in 2022-2023. ◦ Mattsuuii shares his own background, including his time in juvenile hall for manslaughter and how music helped him stay out of trouble.• Challenges and Inspirations in Music ◦ Kese talks about the challenges he faced, including being shot three times before turning 17 and dealing with family issues. ◦ Matt shares his own experiences, including being shot and dealing with a violent and addicted father. ◦ Both discuss how music has been a source of motivation and a way to express their experiences and emotions. ◦ Kese2x mentions his first project, "In Motion," and his influences, including artists like Migos and LL Cool J.• Defining True Artistry and Rap vs. Hip Hop ◦ and 2x discuss the difference between rap and hip hop today, with Matt emphasizing the importance of evoking emotions. ◦ They define true artistry as being versatile and able to create across different genres, with Matt highlighting his own work in various styles. ◦ Kese2x shares his belief in creating his own music without outside help, while Mattsuuii discusses his experience ghostwriting for other artists. ◦ Both express their respect for true artistry and the importance of staying true to their own creative processes.• Upcoming Projects and Collaborations ◦ Kese talks about his upcoming projects, including new music and visuals, and mentions working on an album starting in January. ◦ Suuii shares his recent release of an EP and plans for a 21-track LP, which he plans to push back slightly due to his production work for other artists. ◦ They discuss the possibility of collaborating, with Matt offering to send 2x some beats for free. ◦ Kese2x expresses interest in collaborating and mentions his independent status and the importance of maintaining control over his music.• Independence vs. Major Labels ◦ Mattsuuii and Kese discuss the pros and cons of signing with major labels versus staying independent. ◦ Mattsuuii shares his experiences with distribution deals and the importance of keeping ownership of his masters. ◦ They discuss the example of Russ, who has been successful independently, and the importance of maintaining creative control. ◦ Kese2x expresses his preference for staying independent and the importance of not selling his soul for money or contracts.• Final Thoughts and Shoutouts ◦ Matt and Kese wrap up the conversation, with Suuii expressing his admiration for Kese2x' talent.

Summary• Introduction and Background ◦ Mattsuuii introduces the podcast and guest, Darnell Bolton, also known as EMO from Fort Worth, Texas. ◦ EMO, Darnell Bolton, introduces himself and mentions his love for music and Texas. ◦ Mattsuuii shares his location in Redding, California, and asks about Darnell's upbringing. ◦ Darnell describes his musical influences from his family, including classical music, 1980s music, hip hop, R&B, and gospel.• Musical Journey and Early Projects ◦ EMO shares his early musical experiences, including singing with his father and attending the same high school as Kirk Franklin. ◦ He then mentions his big break on American Idol, where he performed as the "Jigglypuff" guy, earning 2.1 million views. ◦ Suuii shares his own musical journey, including founding a record label and being a college-educated music producer and sound engineer. ◦ Matt discusses his early writing and publishing success, including selling songs to a band and becoming a published poet.• Influences and Writing Style ◦ Darnell talks about his writing journey, starting with poetry at age 12 and transitioning to songwriting. ◦ Both speakers discuss their influences, including Chester Bennington and Neil Peart from Rush. ◦ EMO shares his love for rock music and his admiration for Chester Bennington's professionalism. ◦ Mattsuuii mentions his inspiration from Neil Peart and his early experiences with classic rock music.• Current Projects and Collaborations ◦ Darnell discusses his current project, an EP album tentatively titled "Emoshunall," reflecting his emotional journey. ◦ Suuii shares his upcoming album with 21 tracks, set to release on New Year's Eve, and his need for singers for some hooks. ◦ EMO expresses his interest in collaborating with Matt and working on different genres. ◦ Suuii mentions his experience making beats and his recent success in making $17k from one beat.• Defining Artistry and Genre Differences ◦ Mattsuuii and Darnell discuss the difference between rap and hip hop, with Matt emphasizing rap's focus on mainstream themes and hip hop's emotional depth. ◦ EMO explains the evolution of rap from gangster rap to more emotional and personal themes. ◦ Both speakers share their definitions of true artistry, with Darnell highlighting the importance of business knowledge in addition to musical talent. ◦ Mattsuuii emphasizes the emotional impact of artistry, comparing it to the work of painters and sculptors.• Upcoming Releases and Personal Beliefs ◦ EMO announces his new single "Cowboy" and plans for a music video in January, his birthday month. ◦ Matt asks about Darnell's religious beliefs and whether he believes music is part spiritual. ◦ Darnell expresses his belief in music's spiritual aspect but also his openness to all genres of music. ◦ Mattsuuii shares his preference for old-school country music and his admiration for artists like Merle Haggard and Johnny Cash.• Closing Remarks and Shoutouts ◦ Mattsuuii asks EMO to choose a song to play at the end of the podcast. ◦ Darnell selects his song "Cowboy," and Matt plays it for the audience. ◦ Darnell thanks his team, including his sound engineer, management, and streaming platforms, for their support. ◦ Mattsuuii asks for Darnell's social media handles and plans to send him some tracks for collaboration on his upcoming album.

Summary• Introduction and Guest Background ◦ Mattsuuii introduces the podcast and the guest, a multi-faceted talent in graphic design, production, and artistry. ◦ Charteves Drew shares his background, mentioning his hard work and dedication to his career. ◦ Suuii talks about making shirts with Drew and the importance of making shirts that are versatile and appealing. ◦ Both speakers discuss their love for Jordan and Nike shoes, and the customization options available.• Discussion on Music and Production ◦ Mattsuuii asks Chartaves about his music projects and any songs he has on YouTube. ◦ He talks about his journey in producing music, starting in high school and using various tools like FL Studio and Logic Pro. ◦ Suuii shares his experience with different DAWs and the challenges of working with different file formats. ◦ Charteves mentions working with various artists and the impact of his work on their careers.• Collaborations and Mentorship ◦ Mattsuuii offers to be a mentor to Drew, sharing his experience and knowledge. ◦ Charteves talks about his collaborations with artists like Queen Nero and the success of their projects. ◦ Matt shares his own experiences with collaborations and the importance of having a unique style. ◦ Both speakers discuss the potential for future collaborations and the importance of networking in the music industry.• Personal Stories and Inspirations ◦ Mattsuuii shares personal stories from his life, including his struggles with his father and the impact on his music. ◦ Suuii talks about a song he wrote called "Shadows Don't Last" and its significance. ◦ Charteves shares his own experiences and the lessons he learned from his father. ◦ Both speakers discuss the importance of storytelling in music and the emotional impact it can have on listeners.• Future Projects and Aspirations ◦ Suuii talks about his upcoming projects and his involvement with major record labels. ◦ Drew shares his aspirations of becoming a father and the importance of being a good husband and father. ◦ Both speakers discuss the importance of having a supportive family and the impact of their upbringing on their careers. ◦ Charteves mentions his plans to produce more music and collaborate with more artists.• Social Media and Contact Information ◦ Mattsuuii asks Charteves for his social media handles and contact information. ◦ Charteves provides his social media handles and mentions his online clothing store. ◦ Mattsuuii shares his own social media handles and information about his website, way2guudent.com ◦ Both speakers discuss the importance of staying connected and the potential for future collaborations.• Final Thoughts and Shoutouts ◦ Suuii thanks Drew for being on the show and acknowledges his talent. ◦ Drew expresses gratitude for the opportunity and thanks various people who have supported him. ◦ Both speakers share shoutouts to their friends, family, and other artists they have worked with. ◦ Mattsuuii mentions his plans to promote other artists and the importance of supporting the music community.

Summary• Real G's Background and Influences (0:00) ◦ The host Mattsuuii introduces Real G, also known as Alex Wapala, who is 36 years old, born in Egypt, and raised in New York, specifically Westchester County. ◦ G shares that he moved to the States at one year and a half and lived in Cairo for a year and a half. ◦ Mattsuuii expresses a desire to visit Egypt and asks about Real G's upbringing in New York and his introduction to hip hop. ◦ Real G mentions being influenced by rap from the ages of six to nine, with favorite rappers like DMX, Biggie, and Nas, and a preference for lyrical rappers.• Mattsuuii's Musical Inspirations and Style ◦ Mattsuuiibdiscusses his West Coast influences, particularly Mac Dre, and his admiration for East Coast rappers like Wu-Tang Clan, Royce da 5'9", and Joell Ortiz. ◦ Real G and Matt both express admiration for Eminem, with Suuii sharing a YouTube link to an acapella freestyle by Eminem. ◦ Mattsuuii praises Eminem's wordplay and freestyling skills, describing him as the Rap God. ◦ The conversation touches on other influential rappers like Tech N9ne and Snoop Dogg, with Suuii sharing stories about Tech N9ne's success and his own collaborations with Tech N9ne's associates.• Real G's Musical Journey and Influences ◦ Real G talks about his older brother influencing him to rap and teaching him the 16-bar formula and metaphors. ◦ Matt shares his early musical journey, starting at six years old with a rock band named Rush as his biggest inspiration. ◦ Mattsuuii describes the impact of hearing Rush's song "Tom Sawyer" and his subsequent decision to start writing lyrics. ◦ The conversation shifts to the spiritual aspect of music, with Real G asking if music is spiritual, and Suuii affirming it can be.• Real G's Musical Projects and Messages (12:34) ◦ Real G discusses his current project, a mix tape/album called Project 2025, available on SoundCloud and Bandcamp, and his mission to challenge the status quo in rap. ◦ He emphasizes the importance of lyrics, storytelling, and metaphors in his music, with a song called "Can't Rewrite History" addressing the erasure of history. ◦ Suuii showcases his lyrical skills by spitting bars and discussing the definition of lyricism. ◦ Real G shares a bar from his song "Can't Rewrite History," highlighting his message of unity and financial empowerment.• Mattsuuii's Lyrical Skills and Musical Influences ◦ Suuii continues to showcase his lyrical skills, sharing more bars and discussing the complexity of his lyrics. ◦ Real G appreciates the depth and creativity in Mattsuuii's lyrics, comparing it to his own song "Solid," which compares the Statue of Liberty to a woman. ◦ Mattsuuii discusses the importance of vocabulary and studying the dictionary, which influenced his early writing. ◦ The conversation touches on the difference between rap and hip hop, with both agreeing that hip hop evokes emotions and invokes deeper thought.• Defining Artistry and Future Projects ◦ Real G defines artistry as having a vision and message, emphasizing the importance of having more than one hit. ◦ Matt expands on the definition of artistry, describing it as the ability to create something that can be visualized and felt by the audience. ◦ Real G talks about his future projects, including promoting Project 2025 and working on a new album called New Generation. ◦ Mattsuuii offers to create an album cover for Real G's new project and discusses the possibility of producing and engineering the entire album.• Collaboration and Final Thoughts ◦ Suuii offers to produce and engineer Real G's entire album, including mixing and mastering, for a flat fee of $1200. ◦ Real G expresses interest in collaborating with Mattsuuii and discusses the quality of his recordings, which are currently done on Bandlab.

Summary• Introduction and Backgrounds ◦ Mattsuuii introduces the show and mentions a guest producer from Sacramento, California. ◦ Raspy On Tha Beatz shares his background, mentioning he is originally from North Carolina but has been in Sacramento since 2001. ◦ Raspy has been producing music for over 10 years and has worked with various artists, including Lazie Bone from Bone Thugs-n-Harmony and San Quinn. ◦ Suuii shares his educational background, mentioning he has degrees in music production and sound engineering.• Educational Backgrounds and Industry Insights ◦ Matt discusses the importance of college credentials in the music industry. ◦ Raspy mentions his own experience with licensing and a placement on Tyler Perry's TV show "The Haves and the Have Nots." ◦ Mattsuuii talks about his interactions with a marketing strategist named Sauce, who requires a subscription to his YouTube channel for access to resources. ◦ Both speakers discuss the challenges and opportunities in the music industry, including the importance of sync licensing.• First Projects and Collaborations ◦ Raspy shares details about his first significant project with Big Ole Easy and the recognition it brought him in Northern California. ◦ Suuii expresses interest in hearing Raspy's work and mentions his own upcoming projects, including a fifth album and a collaboration with an artist named Rob Don. ◦ Raspy talks about his current projects, including a beat tape and ongoing work with various artists. ◦ Both speakers discuss the potential for a collaborative project, with Raspy offering to share his contacts and resources.• Defining Rap and Hip Hop ◦ Mattsuuii asks Raspy to differentiate between rap and hip hop. ◦ Raspy emphasizes the importance of storytelling and versatility in hip hop, contrasting it with the more straightforward nature of rap. ◦ Suuii agrees, stating that hip hop evokes emotions and can have a profound impact on listeners. ◦ Both speakers discuss the commercial success of rappers versus the struggles of real hip hop artists.• Personal Stories and Artistry ◦ Mattsuuii shares a personal story about his difficult childhood, including abuse from his father and homelessness with his mother. ◦ He discusses how his experiences have influenced his music, including a song called "Shadows Don't Last." ◦ Raspy expresses interest in hearing Speaker 1's music and shares his own definition of artistry as something that comes from the soul and evokes emotions in others. ◦ Both speakers agree on the importance of authenticity and emotional connection in art.• Future Plans and Collaborations ◦ Mattsuuii outlines his future plans, including releasing a new album and collaborating with various artists. ◦ Raspy mentions his ongoing projects and potential collaborations with other producers and artists. ◦ Both speakers discuss the importance of staying connected and supporting each other in the industry. ◦ They agree to exchange contact information and start working on their collaborative project.• Closing Remarks and Shoutouts ◦ Suuii and Raspy express their gratitude for the opportunity to collaborate and share their music. ◦ They discuss the importance of staying connected and supporting each other in the industry. ◦ Mattsuuii mentions his plans to publish the episode and send Raspy some beats for remixing. ◦ Both speakers share shoutouts to their friends, family, and supporters, expressing their appreciation for their support.

Summary• Introduction and Background of Participants ◦ Mattsuuii introduces the podcast and welcomes Harry, also known as the Ice King, a 31-year-old artist from Detroit, Michigan. ◦ Iceking, Harry, introduces himself, mentioning his family and friends from Detroit. ◦ Mattsuuii shares his background, detailing his upbringing in a poverty-stricken family with an abusive father and a gambling mother. ◦ Mattsuuii describes the harsh living conditions, including sleeping in a car and dealing with drug-filled environments.• Early Influences and Writing Journey ◦ Matt talks about his early interest in rock music and how he started writing lyrics at six years old. ◦ He shares his experience of being in juvenile hall and how it influenced his transition to hip hop. ◦ Mattsuuii describes his process of studying the dictionary and building a vast vocabulary, which he uses in his lyrics. ◦ He mentions his extensive knowledge of literary devices like analogies, metaphors, and homophones.• First Projects and Record Label ◦ Suuii asks about Harry's first solo project, which he dates back to 2012. ◦ Mattsuuii talks about his record label, Way 2 Guud Entertainment, which he founded in 2013. ◦ He mentions having five artists signed to his label from various countries, including Nigeria and Australia. ◦ Harry discusses his collaboration with producers and the streams he receives from international listeners.• Challenges and Personal Experiences ◦ Iceking shares his experience of being shot multiple times and how it changed his perspective on life. ◦ Mattsuuii talks about his own experiences with violence, including being shot at 13 and becoming a leader in a gang. ◦ They discuss the impact of their past on their current mindset and approach to life and music. ◦ Iceking emphasizes the importance of using one's talent and not wasting it.• Differences Between Rap and Hip Hop ◦ Suuii explains his view on the difference between rap and hip hop, emphasizing the emotional depth and storytelling in hip hop. ◦ Iceking agrees, mentioning that he doesn't rap the same as others and prefers Detroit beats. ◦ They discuss the evolution of their styles and the influence of their environments on their music. ◦ Mattsuuii shares his admiration for Tech N9ne and the concept of constant energy struggles in life.• True Artistry and Business Approach ◦ Suuii defines true artistry as the ability to evoke emotions and tell stories through music. ◦ Iceking talks about his business approach, emphasizing the importance of being an independent artist. ◦ They discuss the challenges of working with major record labels and the benefits of maintaining independence. ◦ Mattsuuii shares his experience as a ghostwriter and the importance of maintaining creative control.• Upcoming Projects and Collaborations ◦ Matt asks about Harry's upcoming projects, and he mentions working on new clothing lines. ◦ Mattsuuii talks about his new shirts and his ongoing work on beats and songs. ◦ They discuss a song with an open verse that Suuiiis challenging other artists to contribute to. ◦ Mattsuuii mentions his upcoming 21-track LP and the importance of meeting deadlines.• Technical Difficulties and Final Thoughts ◦ Mattsuuii and Iceking experience technical difficulties while trying to share music links. ◦ They apologize to the listeners for the inconvenience and express gratitude for their patience. ◦ Mattsuuii shares his experience of running a successful podcast and the importance of investing in oneself. ◦ Ice and Suuii discuss the importance of networking and supporting each other in the music industry.

Summary• Mikey Bon3z Background and Introduction ◦ Mattsuuii introduces Mikey Bon3z, highlighting his roles as a producer, songwriter, and artist. ◦Bon3z mentions his label, Dope Fiend Music, and his work with various artists. ◦ Mikey Bon3z shares his upbringing in Fresno, California, describing it as rough and mentioning his father leaving him at a young age. ◦ He discusses the influence of his surroundings and his decision to pursue music as a way to escape a life of crime.• Creation of Slam Music ◦ Mikey Bon3z explains the concept of Slam music, a genre he created that combines elements of grind, hardcore, trap drums, dark ambient soundscapes, and hip-hop lyrics. ◦ He compares Slam music to other genres that have mixed metal and rap, such as Public Enemy and Rage Against the Machine, but emphasizes its unique complexity and heaviness. ◦ Suuii praises Mikey for creating his own genre and asks for more details about his upbringing. ◦ Mikey Bon3z shares more about his mother, Barbara Jean Clark, and the challenges they faced growing up in a violent and drug-ridden environment.• Mattsuuii"s Personal Story ◦ Matt shares his own traumatic upbringing, including abuse from his father and his mother's addiction to gambling. ◦ He describes the extreme poverty and homelessness his family faced, including sleeping in their car during the winter. ◦ Suuii recounts his early involvement in crime, including cooking crack cocaine, packing guns, and being shot multiple times. ◦ He discusses his time in juvenile hall and his eventual transition to boxing, where he became a champion and earned a spot on the U.S. team.• Mikey Bon3z Early Music Projects ◦ Bon3z talks about his first music project, "Frequency Rapture," which combined minimal hip-hop beats with samples from Alex Jones and David Icke. ◦ He explains how he got into music production by watching YouTube tutorials and quickly realized he had a talent for it. ◦ Mikey Bon3z shares his influences, including classic rock, the Beastie Boys, and Rage Against the Machine. ◦ Mattsuuii and Mikey discuss their shared love for hip-hop and their favorite artists, including Wu-Tang Clan and Naughty by Nature.• Influences and Artistry (5:21) ◦ Mikey Bon3z and Suuii discuss the differences between rap and hip-hop, with Mikey Bon3z emphasizing hip-hop's cultural and artistic aspects. ◦ They talk about the evolution of hip-hop and the impact of artists like Rick Rubin and Dr. Dre on the genre. ◦ Mikey defines artistry as the ability to convey thoughts, philosophies, and emotions through music. ◦ Mattsuuii shares his own definition of artistry, emphasizing its role in evoking emotions and creating a deeper connection with the audience.• Mikey Bon3z Upcoming Projects (43:26) ◦ Mikey Bon3z discusses his upcoming projects, including his debut album "Skip the Phoenix" and a mini audio movie that accompanies it. ◦ He describes the storyline of the album, which follows a schizophrenic character named Mikey Bones who goes on a murder spree. ◦Bon3z talks about his second album, "Chemical Saints," and its themes of representing the marginalized and forgotten in society. ◦ He shares his vision of creating audio movies for every album release to enhance the listener's experience.• Mikey Bon3z Songwriting and Production Skills (46:58) ◦ Mikey showcases his songwriting and production skills by playing his tracks "Brutal Crucifix" and "Vaporwave Lover." ◦ Mattsuuii praises Mikey Bones' creativity and technical skills, noting the complexity and depth of his lyrics and beats. ◦ Mikey Bon3z explains his process of creating music, including writing, producing, and engineering everything himself. ◦ They discuss the importance of storytelling in music and how Mikey Bon3z uses his experiences to create unique and impactful songs.

Summary• DJ Loot's Introduction and Background (0:00) ◦ Matt Sue introduces DJ Loot, a music producer from Oroville, California, currently residing in Sacramento. ◦ DJ Loot shares his background, mentioning his establishment in Northern California for over two decades, producing various genres including hip hop, pop, and R&B. ◦ DJ Loot discusses his upbringing, mentioning that his grandparents raised him and he had a normal life with scholastic advantages. ◦ He talks about starting with the saxophone in the school band and later studying Recording Arts at Chico State, which formalized his music production skills.• Matt Sue's Background and Personal Struggles (2:58) ◦ Matt Sue shares his background, mentioning his early involvement in music and his label, Way Too Good Entertainment. ◦ He discusses his time in juvenile hall for a crime he did not commit, which involved a manslaughter charge and overdose deaths related to pills he sold. ◦ Matt Sue talks about his abusive father and his mother's coping mechanisms with gambling and loan sharks. ◦ He describes the hardships he faced growing up, including living in a 1982 Nissan Sentra and sleeping under a bridge with his family.• Matt Sue's Musical Journey and Inspirations (4:46) ◦ Matt Sue explains how he turned to music to get off probation and how his brother introduced him to hip hop. ◦ He mentions his early influences, including Rush and their drummer Neil Peart, and how they inspired his songwriting. ◦ Matt Sue discusses his experience in juvenile hall, where he started freestyling and eventually fell in love with hip hop. ◦ He shares his journey of getting degrees in music production and sound engineering, which helped him build his brand.• DJ Loot's Early Music Production and Inspirations (8:56) ◦ DJ Loot talks about his early DJing experience with rave music and his transition to hip hop. ◦ He mentions his influences, including 2 Live Crew, Ice-T, and Naughty by Nature, and how the late 90s saw a surge in rap artists. ◦ DJ Loot describes his early attempts at beat making with basic equipment and how he improved with time and feedback from dedicated hip hop heads. ◦ He shares his experience of producing and mixing albums for various artists, including San Quinn and Hollow Tip.• Collaborations and Industry Experience (13:56) ◦ DJ Loot discusses his collaborations with big-name artists, including San Quinn, Hollow Tip, and Mr. Fab. ◦ He mentions his work with Sony Records and Universal, and how he signed NDAs for unreleased songs. ◦ DJ Loot talks about his experience of producing and mastering entire catalogs for artists and his ongoing projects. ◦ Matt Sue expresses interest in collaborating with DJ Loot and shares his own music and beats.• DJ Loot's Radio Show and Future Plans (21:24) ◦ DJ Loot talks about his radio show, which started as an internet-only platform and later moved to Ozcat 89.5 FM in Vallejo. ◦ He explains the format of his show, which includes live interviews and playing local and regional music. ◦ DJ Loot mentions his plans to continue expanding his skills and genres, including EDM and house music. ◦ Matt Sue and DJ Loot discuss potential collaborations and future projects, including a possible compilation album.• Defining True Artistry and Hip Hop vs. Rap (25:34) ◦ Matt Sue and DJ Loot discuss their definitions of true artistry, emphasizing the ability to evoke emotions and resonate with the audience. ◦ They debate the differences between hip hop and rap, with DJ Loot arguing that rap is an element of hip hop. ◦ Matt Sue expresses his view that rap is often watered down and lacks the depth and storytelling of true hip hop. ◦ They both agree on the importance of skill and message in rap and hip hop.

Summary• Introduction and Background of Don Martin (0:00) ◦ Speaker 1 introduces Martin Si Fuentes, also known as Don Martin, an artist from Corpus Christi, Texas, now residing in Italy. ◦ Don Martin shares his background, mentioning his 40+ years of playing guitar and his transition to making trap music six years ago. ◦ Don Martin describes his musical journey from playing in rock and metal bands to incorporating modern urban music like rap. ◦ Speaker 1 shares his background as a professional music artist and sound engineer, highlighting his experience with various music genres.• Inspirations and Musical Journey (2:37) ◦ Don Martin discusses his inspiration from Neil Peart, the drummer from Rush, and his experience seeing Rush live in 1982. ◦ Speaker 1 shares his own experience of seeing Rush live in 1982 and the impact it had on his musical career. ◦ The conversation shifts to the influence of classic rock bands like Rush and the unique elements of their performances, such as Neil Peart's drum solos. ◦ Don Martin and Speaker 1 discuss the evolution of rock music and the incorporation of urban styles like rap.• First Hip Hop Project and Collaborations (6:51) ◦ Don Martin credits Mr. Doreen Green from D Green Films for introducing him to the rap music scene. ◦ He shares his first experience with Mexican OT in Louisiana and his subsequent collaborations with him on songs like "September the 8th," "Cowboy Killer," and "Missed Calls." ◦ Speaker 1 and Don Martin discuss the influence of Mexican OT and other Texas artists on the hip hop scene. ◦ Don Martin explains that he does not rap but plays guitar and contributes to the production of the songs.• Challenges and Personal Stories (84:38) ◦ Don Martin shares his personal story of growing up in an impoverished neighborhood in Corpus Christi and his struggles with the juvenile justice system. ◦ He discusses his time in the Texas Youth Commission and his eventual release and enlistment in the United States Navy. ◦ Speaker 1 shares his own challenging upbringing, including dealing with an abusive father and turning to gangs and drugs. ◦ Both discuss the impact of their experiences on their music and their commitment to overcoming their past.• Musical Philosophy and Future Plans (84:54) ◦ Don Martin expresses his belief in the therapeutic value of music and how it helps him cope with his mental health challenges. ◦ He discusses his preference for using live instruments in his music and the unique sound they bring compared to digital production. ◦ Don Martin shares his plans to release more music in 2026 and his goal of creating a full album. ◦ Speaker 1 and Don Martin discuss the benefits of being an independent artist and the challenges of working with major labels.• Cultural and Personal Connections (85:25) ◦ Don Martin and Speaker 1 discuss their shared experiences of growing up in impoverished neighborhoods and dealing with mental health issues. ◦ They talk about the importance of skills over medication in managing their conditions. ◦ Don Martin shares his background as a first-generation American and the influence of his Mexican and Louisiana roots. ◦ Speaker 1 and Don Martin discuss their shared passion for music and their commitment to creating meaningful art.• Collaboration and Future Projects (86:06) ◦ Don Martin expresses his interest in collaborating with Matt and other artists on future projects.They discuss the potential for recording live music and incorporating different musical elements.Don Martin shares his plans to visit Alameda, California, in 2026 and the possibility of working with Suuii and other artists. Matt offers to send Don Martin his music for potential collaboration and expresses his excitement for future collaborations.

• Introduction and Background of Cap Tha Wise Guy Mattsuuii introduces the podcast and guest, Cap Tha Wise Guy (Anthony Cappello), who is a 42-year-old rapper from Jersey, now living in San Antonio, Texas.Mattsuuii shares his background as an up-and-coming artist and his efforts to find deserving artists for the podcast. Tha Wiseguy appreciates being on the podcast and shares his traditional childhood, mentioning his father's influence as a musician.Cap describes his father's influence on his musical journey and his early exposure to hip-hop through artists like Wu-Tang Clan.• Early Musical Influences and Experiences ◦ Suuii shares his early musical influences, including the rock band Rush and his father's impact on his songwriting. He also recounts his experience of writing rock songs at a young age and transitioning to hip-hop later. Cap Tha Wiseguy discusses his father's departure and the impact on his family, leading to a move to a poorer area and exposure to different music.He then talks about his introduction to hip-hop through artists like Heavy D and Wu-Tang Clan's "36 Chambers."• Musical Journey and Personal Milestones Mattsuuii shares his experiences in juvenile hall and how he honed his freestyle skills. He also recounts his first recording session after being released from juvenile hall and his subsequent touring and performances. Suuii discusses the impact of Eminem and other artists on his musical journey and the evolution of his style. Cap shares his early projects, including "Truth Be Told," and the process of recording and producing music with friends.• Defining Rap and Hip-Hop ◦ Suuii asks Cap about his views on the difference between rap and hip-hop. Wiseguy explains that hip-hop is the culture and poetry with a rhythm, while rap is more business-oriented and focused on commercial appeal. Mattsuuii and Cap discuss the simplicity of modern music and the challenge of getting people to listen to more complex and poetic music. Suuii shares his experience of writing complex lyrics and the challenge of being understood by the audience.• Artistry and Universal Language of Music ◦ Suuii and Cap discuss the concept of pure artistry and its importance in music. Tha Wiseguy emphasizes that artistry is about expressing feelings and emotions, and it's not always appreciated by the masses. Mattsuuii shares his admiration for artists like Tupac and the impact of their music on his life. Cap and Suuii discuss the universal language of music and its ability to connect people across different cultures and languages.• Challenges and Opportunities in the Music Industry Matt shares his experience of working with major record labels and co-writing songs for other artists. Cap inquires about the nature of the NDAs and royalties involved in Matt's work with record labels.Suuii discusses his education in sound engineering and music production and his work as an on-call producer for Sony Records and Universal Music Group. Cap and Matt talk about the challenges and opportunities in the music industry, including the importance of having a strong team and support system.• Upcoming Projects and Collaborations Cap Tha Wiseguy shares details about his upcoming projects, including an international collaboration with artists from different parts of the world.Suuii talks about his record label, Way 2 Guud Entertainment, and the artists he has signed from various countries. Cap discusses his work with producers from different regions and the unique sounds they bring to his music. Suuii and Cap express their interest in collaborating on future projects and the potential for creating something unique and impactful.• Final Thoughts and Shoutouts ◦ Suuii and Tha Wiseguy discuss the importance of staying connected and supporting each other in their musical journeys.

• Introduction and Background of TM Mattsuuii introduces T. M., an artist from Atlanta, Georgia, now living in Las Vegas, Nevada, and mentions his affiliation with Roc Nation and Wild Dogs Entertainment. T.M. clarifies his name as T.M. and mentions his label, Loose Cannon Records. Mattsuuii shares his background, mentioning his independent label, Way 2 Guud Entertainment, and his family's musical influence. Mattsuuii recounts his early exposure to rock music, specifically Rush, and his early songwriting efforts, including being registered as a songwriter by BMI at age nine.• T.M.'s Musical Journey and Inspirations ◦ T.M. discusses his upbringing in a radio family, exposed to various music genres, and his early piano playing skills. Suuii shares his family's musical background, including his grandparents' involvement in country bands and their connections with Merle Haggard.T.M. explains his move to Las Vegas after returning from Iraq, initially for a drive but ending up staying.T.M. describes his transition from concert promotion to becoming an artist, influenced by his friends and the EDM scene in Las Vegas.• Writing Process and Musical Style T.M. describes his writing process, which involves freestyling and piecing together usable bars.Matt and T.M. discuss their influences, including Lil Wayne's freestyling techniques.T.M. explains his eclectic musical style, starting with hip hop over dubstep and EDM, and later moving into pop hip hop and emo rap.T.M. mentions his recent collaboration with The Source, which compared him to artists like Juice WRLD and Iann Dior.• Artistry and Defining Hip Hop Mattsuuii and T.M. discuss the difference between rap and hip hop, emphasizing hip hop's cultural and emotional depth. T.M. defines artistry as subjective and not for everyone, using the example of Picasso's paintings.Suuii shares his experience with songwriting and the complexity of his lyrics, including references to historical and sports figures. T.M. and Matt agree on the importance of evoking emotions through music and the role of storytelling in hip hop.• T.M.'s Projects and Aspirations T.M. talks about his recent EP release, featuring a previously unreleased single and a collaboration with Lil Wayne T.M. mentions his previous EP, "The Weapon," produced by Funka, and his focus on releasing singles.Mattsuuii shares his own musical journey, including his self-produced albums and collaborations with other artists.T.M. discusses his upcoming projects, including a single with Fuego Base and Black Soprano Family, and his goal of charting on Billboard.• Collaboration and Future Plans Suuii offers TM two free beats and suggests potential collaboration opportunities.T.M. expresses interest in working with Matt and mentions his label's support.Suuii highlights the importance of creative control and his commitment to his independent label.T.M. and Matt discuss the potential for future projects and the benefits of their mutual connections in the music industry.• Closing Remarks and Shoutouts T.M. shares his gratitude for the support from his label, distribution, and engineers. Suuii offers his engineering services and expresses his appreciation for the artists featured on his podcast.T.M. and Suuii exchange final shoutouts and express their excitement for future collaborations.

• Introduction and Background of Participants ◦ Mattsuuii introduces himself as a professional hip hop artist, sound engineer, and producer, and CEO and founder of Way 2 Guud Entertainment record label.Matt greets Hype Man, Tommy G, and K, and they exchange pleasantries about their current states of being. Matt mentions his history with Hype Man, having collaborated on two mix tapes, "CA to TN: Back At it Again, Volume One, Volume Two. Suuii asks Hype Man to share his upbringing, childhood, and how he got into music.• Hype Man's Upbringing and Early Music Journey Hype Man shares that he was born in Decatur, Tennessee, a small town. He started taking music seriously about a year and a half ago, initially using it to keep his mind busy.Hype Man met a person named Devv, who inspired him to take his music seriously.Devv sent Hype Man a song to collaborate on, dedicated to his mom who passed away, which motivated Hype Man to write his first serious verse.Suuii's Impressions and Hype Man's Progression Matt praises Hype's style, flow, and swag, comparing him to other artists he has listened to over the years. Hype Man appreciates the compliment and mentions that he has been progressing and getting better with every song. Suuii asks about Hype Man's first solo project, which was recorded on his phone.Hype reflects on his improvement from his early recordings to his current work.• Differences Between Rap and Hip Hop ◦ Mattsuuii and TG discuss the differences between rap and hip hop. Matt describes rap as watered-down radio music without substance, while hip hop is art that evokes emotions.Hype agrees, stating that real hip hop brings people together and has meaning behind the words.They discuss the various styles of rap and how Hype Man is still learning and enjoying his journey.• Independence and Artistry in Hip Hop ◦ Matt emphasizes the importance of creative freedom and independence in hip hop.He mentions his motto of being independent and not telling his artists what to do. He also shares his approach to writing music, which involves studying the dictionary and not experiencing writer's block.Hype Man expresses his admiration for Suuii's lyrical skills and mentions the challenges of understanding some of his bars.• Collaboration and Future Plans ◦ Matt offers Hype a contract to join Way 2 Guud Entertainment and work together.Hype mentions his skills in making graphics for promotional purposes and his involvement in Mattsuuii's upcoming song "Hotta Than Me."Matt highlights Hype Man's talent and mentions his future collaborations with Hype Man. They discuss the importance of owning one's masters and the success story of Russ, the rapper.• Hype Man's Goals and Aspirations ◦ Hype shares his goal of inspiring others through his music, regardless of his success in the industry. Matt shares the story of Rittz the Rapper, who started late but achieved success, to inspire Hype Man. They discuss the challenges and haters in the industry and the importance of staying true to oneself.Hype Man mentions that hate motivates him to work harder.• Final Thoughts and Shoutouts ◦ Matt and Hype discuss their mutual respect and the importance of staying independent.Matt plays Hype Man's song "Pringles" for the fans and praises its quality. Hype shares that the beat was produced by one of his friends and mentions his recent upgrade to Pro Tools.They wrap up the conversation with shoutouts to their families, friends, and supporters, and express their excitement for future collaborations.

• Introduction and Backgrounds Mattsuuii introduces Dennis Campbell, also known as Mr. BizNTech, a 36-year-old hip hop artist from St. Louis, Missouri, now residing in LA. Dennis Campbell introduces himself as a tech executive, entrepreneur, and innovator, and mentions his background in hip hop, having been making music for about 10-12 years. Mattsuuii shares his educational background, including degrees from 2 big schools, and his current role as an on-call producer and engineer for Universal and Sony. Dennis discusses his upbringing in St. Louis, the cultural and systemic oppression he faced, and how his family helped him stay on the right path. Dennis explains his early passion for technology, influenced by the rise of social media like Facebook during his high school years. He shares his journey from St. Louis to Atlanta, where he attended Georgia Tech and eventually moved to California. Dennis emphasizes the challenges of growing up in St. Louis, particularly for young African American men, and his determination to find opportunities outside the city. Suuii relates to Dennis's experience, sharing his own background from Redding, California, and his work with Universal and Sony. Dennis talks about his first project, an album titled "You Cannot See This," which was released on October 17. He describes the album as a journey of self-discovery and empowerment, encouraging listeners to be their authentic selves and live their purpose.Dennis explains the album's structure, starting with an introduction to his background and ending with tracks meant to bring life and inspiration. He highlights his lyrical style, which blends traditional hip hop with a focus on connecting and resonating with listeners. Matt shares his early interest in music, starting to write lyrics at six years old and being published by BMI at nine. He discusses his transition from rock to hip hop, influenced by his experiences in juvenile hall and his first album released in 2012.He then talks about his educational journey, earning two bachelor's degrees and becoming a self-producer to avoid studio costs.He mentions his upcoming album, "And That's That," and his aspirations to collaborate with other artists, including Dennis. Dennis explains his definition of hip hop as a culture encompassing music, lifestyle, fashion, dancing, art, and DJing.He differentiates hip hop from rap, describing rap as the music art form within the broader hip hop culture.Mattsuuii adds his perspective, defining rap as something anyone can do and hip hop as a feeling that can evoke emotions and reactions.Dennis references KRS-One's quote, "Hip Hop is hip intelligent movement," emphasizing the empowering and inspiring nature of hip hop. Dennis defines artistry as self-expression through various forms, including painting, video, movie, and song. He emphasizes the importance of artistry as a vehicle for expressing emotions and inspiring others.Suuii agrees, sharing his own definition and experiences in self-expression through music. Dennis discusses his upcoming projects, including more visuals for his album and potential collaborations with other artist. Dennis talks about his tech company, On Another World, which focuses on immersive technology at the intersection of wellness and technology. He explains his strategy of using his tech career to promote his music and attract more attention to his art. Dennis mentions his use of AI for creating visuals and his plan to gradually release singles from his album on platforms like Spotify. He discusses his ebook, "Beyond Code," which provides guidance on entering the tech industry, and his plans for future collaborations and projects.•

• Introduction and Backgrounds Mattsuuii introduces Xhale (aka Chris Hale) from Phoenix, Arizona, now residing in Colorado Springs, Colorado.Xhale introduces himself as part of the record label Century World Industry and expresses his dedication to the music industry. Suuii shares his background, including his education in sound engineering and music production, and his work as a producer and ghostwriter for Universal and Sony. He then explains his use of his success to help upcoming artists through his podcast and mentions his professional promoter.• Upbringing and Early Influences ◦ Xhale talks about his upbringing in Phoenix, mentioning his birth in Mesa and his involvement in sports like basketball and football. He shares his transition into music, influenced by his interest in manipulating sounds and noises from a young age.Xhale discusses his early projects, including remixes for Little John and Lil Scrappy, and his first significant project, "Day of Reckoning" with the group Simply Pimping. He mentions winning the Producer's Choice Award for Hip Hop Artist of the Year at the Phoenix Music Awards in 2011.• Musical Journey and Achievements ◦ Mattsuuii shares his early musical journey, starting with his first album "Money Over Matter" in 2012 and his subsequent education in music production.Xhale talks about his first significant project, "Day of Reckoning," and its impact, including winning an award at the Phoenix Music Awards.Matt highlights his ghostwriting work for an extensive amount of artist small and large. Xhale discusses his current project with Shadow Boy, a new song called "Low Rider Girl," and its cultural significance.• Artistry and Definitions Mattsuuii and Xhale discuss the differences between rap and hip hop, with Xhale defining rap as putting words together that rhyme and hip hop as the feeling and soul behind the words.They agree that mainstream music is often just rap, while hip hop can evoke emotions and tell stories. Xhale defines artistry as the ability to convey feelings and emotions through music, and they discuss how artistry can be expressed in various forms, not just music.Suuii emphasizes the importance of creativity and the ability to evoke emotions in art.• Independence and Future Plans Xhale talks about his decision to maintain creative control over his music and his ability to manage his career independently. Mattsuuii shares his own experience of working independently and running his own label, Way 2 Guud ENT.They discuss the importance of education in music and their respective educational backgrounds, including attending Full Sail University. Xhale mentions his ongoing education at Full Sail to obtain a Bachelor's degree in audio production.• Collaboration and Final Thoughts ◦ Matt offers to send Xhale two free beats and new tracks for potential collaboration. Xhale expresses his interest in working with Mattsuuii and shares his acronym for success: Faith, Focused, Aware, Dedicated, and Educated People Around Us.They discuss the importance of spirituality and faith in their lives and their plans to stay in contact for future collaborations. Xhale shares his social handles and thanks Matt for the opportunity to be on the show, while Mattsuuii wishes Xhale a happy belated birthday and promotes the episode for release.

• Introduction and Background of AK the Akron Knight Mattsuuii introduces AK the Akrinknight, also known as AK, who is originally from Lorain, Ohio, but has lived most of his life in Akron, Ohio. AK shares that he was inspired to start making music at the age of 13, influenced by his older brother who was into rap. Mattsuuii shares his own background, mentioning that he started writing lyrics at the age of six and became a professional songwriter by the age of nine. Both speakers discuss their early inspirations, with Matt mentioning artists like Rush and AK mentioning artists like Twista and Bone Thugs-n-Harmony.• Early Music Projects and Label Experiences AK talks about his first project, which was not officially released but involved handing out CDs and performing in local stores. ◦ Mattsuuii shares his experience of releasing his first full project in 2013 called "Money Over Matter" and founding his own record label, Way 2 Guud Entertainment. AK mentions his involvement with the label Logic Records and working on albums like "The Foundation" and "Volume One, Volume Two, Volume Three." Suuii discusses his experience as a ghostwriter, writing songs for artists all over the world, and the importance of maintaining humility despite success.• Recent Projects and Achievements AK talks about his recent singles, including "The Best Alive," which he entered in a contest and placed eighth out of over 1000 entries. ◦ Mattsuuii shares his upcoming fifth album, which he is self-producing, and mentions his recent single "Hotta Than Me." Both speakers discuss the importance of having substance in music and the impact of their personal experiences on their songwriting. AK mentions his goal of providing for his family through music and the importance of maintaining integrity in the industry.• Defining Artistry and Inspirations ◦ Suuii and AK discuss the difference between rap and hip hop, with Matt emphasizing the need for emotion and storytelling in hip hop.AK shares his perspective on artistry, describing it as an expression of culture that can span various forms, including painting and crafting. Both speakers talk about their inspirations, with AK mentioning artists like JID, Joyner Lucas, and Eminem, and Mattsuuii mentioning artists like Royce Da 5'9" and Kendrick Lamar.Mattsuuii shares his experience of being a registered poet and the importance of continuous learning and education in music production.• Future Goals and Collaboration AK expresses his desire to provide for his family and gain fans through his music, emphasizing the importance of small, steady steps.Suuii shares his aspirations of winning multiple Grammys and being inducted into the Songwriters Hall of Fame. Both speakers discuss the importance of maintaining integrity and not compromising their values for financial gain.Mattsuuii offers to send AK two free beats and suggests a potential collaboration, highlighting the mutual respect and admiration between them.• Closing Remarks and Final Thoughts ◦ AK shares his gratitude for the opportunity to be on the show and expresses his motivation to continue pursuing his music career. Matt encourages AK to never doubt himself and to use any criticism as fuel for his success. Both speakers share their social media handles and plans for future collaboration, with Suuii promising to send AK some of his music for feedback.The interview concludes with AK performing his song "Lisa Mona" and Mattsuuii expressing his admiration for AK's talent and potential.

• Childhood and Upbringing in the Crest ◦ Mattsuuii introduces Sleep Dank, Mac Dre's great friend, and mentions his connection to the Bay Area. Sleep Dank describes his upbringing in an all-black neighborhood called the Country Club Crest, Vallejo, highlighting its tough elements and strong community support. The community played a significant role in raising the children, with neighbors looking out for each other. He also emphasizes the neighborhood's history of being one of the worst in Vallejo since the 1960s.• Early Days with Mac Dre Sleep recounts how Mac Dre started rapping and used to sleep at his mother's house, leaving his equipment for him to play with.He also mentions making beats with Marlon Dubee and Mac Mall, and how they were young and making demos. Mattsuuii shares his own background, including his involvement in the ecstasy movement and his subsequent seven-year prison sentence for manslaughter. Sleep clarifies the difference between the hyphy movement and mob music, emphasizing that he identifies more with gangster rap.• Impact of Mac Dre's Death Mattsuuii asks about the impact of Mac Dre's death on the Crest. Sleep Dank explains that it was a significant blow, as Dre was just reaching his pinnacle and was unexpectedly cut from them. The community had to bear down and keep the legacy going, with each member holding onto what they learned from Dre. Sleep expresses that he doesn't celebrate Dre's death but keeps him in his heart, while Suuii celebrates and prays for him every year. Sleep Dank's Music Career Mattsuuii inquires about Sleep Dank's first real project. Sleep talks about his first album, "Murder Book Author," which sold over 5000 units and was distributed by Coolio. Sleep discusses the current music industry, emphasizing the shift towards singles and the importance of making people want the album. He also mentions his two new singles, two digital albums, and an upcoming collaboration with Glasses Malone.• Differences Between Rap and Hip Hop Mattsuuii asks Sleep Dank about the difference between rap and hip hop. Sleep explains that a hip hop artist has topics and can speak on various things, making emotions and sticking to the story. A rapper, according to him, uses money as their image and doesn't focus on the lyrics. He then emphasizes the importance of being true to one's craft and not using images to gain fame. True Artistry and Writing Process Mattsuuii asks about true artistry. Sleep Dank defines true artistry as someone who writes music consistently, even when not at home, and always writes from personal experiences He also shares that he never experienced writer's block because he writes from his life experiences.Sleep advises rappers to make themselves happy and tell their stories their way, without worrying about pleasing others.• Battle Rap and Future Plans Mattsuuii mentions his background in producing and engineering music.Sleep talks about his love for battle rap and his involvement in various leagues, including starting his own league, Headshot Battle League.He says he plans to bring battle rap to the 707 area and is looking for new talent to join his league.He also mentions his new label, Bay Area Drill Music, which combines Chicago drill music with a Bay Area melody.• Final Thoughts and Shoutouts Matt and Sleep discuss their upcoming projects and potential collaborations. Sleep shares his social media handles and encourages people to check out his music and videos on YouTube.He gives shoutouts to the universe, Mac Dre, and the Bay Area rappers, expressing gratitude for the opportunity to share his story. Suuii thanks him for the insightful conversation and mentions sending him two free beats for potential collaboration.

Summary• Introduction and Background of JaeKush ◦ Mattuuii introduces the show, "Mattsuuii's Hip Hop Talk Shop Season Two," and welcomes JaeKush from Chicago, Illinois. ◦ JaeKush shares his background, mentioning his Muslim name, Zaire, and his upbringing on the south side of Chicago in the Roseland community. ◦ Jay Kush discusses his age, turning 30 soon, and his early exposure to music, starting in fifth grade due to his surroundings and experiences. ◦ Kush talks about his conversion to Islam and the impact of violence, drugs, and losing family members on his music.• Mattsuuii"s Music Background and Show Purpose ◦ Mattsuuii shares his extensive music background, including being published with BMI as a professional songwriter at nine, and his degrees in music production and sound engineering. Matt then explains the purpose of the show, which is to find and showcase talented artists who need to be heard. The main topic of the show is the difference between rap and hip hop, with JaeKush defining rap as more for entertainment and hip hop as a storytelling form. Matt emphasizes the importance of creative freedom and the ability to evoke emotions in hip hop, calling himself a "Picasso with a ballpoint pen."• Defining Real Artistry and Storytelling ◦ JaeKush and Mattsuuii discuss the definition of a real artist, with JaeKush stating that an artist should paint a picture with their words. Suuii shares his approach to storytelling, mentioning songs like "It's a Tragedy" and "Shadows Don't Last," and his use of complex vocabulary and metaphors. Kush agrees with Matt's approach and discusses the challenge of not cursing in music, praising Mattsuuii's talent for doing so. The conversation touches on the importance of authenticity in music, with JaeKush speaking from personal experiences and Mattsuuii emphasizing the need for relatable stories.• Independent vs. Major Labels ◦ Mattsuuii asks Jae about his preference for signing with an independent label or a major label. JaeKush expresses a preference for independent labels, citing the lack of control and the multiple levels of command in major labels. Mattsuuii shares the success story of Russ, an independent artist who owned his masters and built a successful career without a major label.The discussion includes the benefits of independent labels, such as creative control and better care for artists.• Merchandise and Collaboration ◦ JaeKush mentions his partnership with a personal camera man and their clothing line, which includes music and camera-related items. Suuii offers to connect Kush with a professional who can provide affordable merchandise, including shirts and beanies. Jay expresses interest in obtaining 100-200 shirts and hoodies for his merchandise. Mattsuuii and JaeKush discuss potential collaboration, with Jay Kush mentioning his upcoming project, "The Voice of Rose," and Matt offering to send beats for Kush to use.• Playing Jay Kush's Music Matt plays Kush's song, "Roseland's Most Wanted," and asks JaeKush about the project it comes from. JaeKush mentions his first project and his upcoming project, "The Voice of Rose," which is expected to release around the end of November or early December. Mattsuuii shares his own music background, mentioning his projects like "Money Over Matter" and "One Blow K.O." The conversation includes plans for future collaboration, with Jay expressing interest in working with Matt and shooting a music video.• Closing Remarks and Shoutouts ◦ Mattsuuii offers JaeKush two free beats and encourages him to pick one or two for potential collaboration. ◦ Kush expresses gratitude and mentions his responsibilities, promising to check out the beats later. ◦ Mattsuuii and JaeKush exchange shoutouts, with Kush shouting out the Chicago area and his community, and Matt shouting out God, music, and the listeners. ◦ The episode concludes with Matt thanking JaeKush for joining the show and expressing excitement for future collaboration.