Podcast:Mattsuuii's Hip Hop Talk Shop Published On: Mon Feb 16 2026 Description: Participants & Roles - DeedaSmurf (Artist/Entrepreneur) - Hip-hop artist and lyricist; member of Josie Boy Entertainment. - Brand ambassador; operates clothing lines (Deeda Merch)- Open to features and ghostwriting; actively networking with producers. - Host - Mattsuuii (Interviewer/Producer/Engineer) - Music producer and sound engineer; offers custom beats and engineering support. - Artist who offers features and is open for booking contact is 530-638-6868- Runs a monetized podcast platform for artist promotion. # Current Focus & Status - Music Releases - Heartless Valentine (5-track EP) - Status: Completed; distribution delay with the distributor; expected to go live in the next few days once support resolves the issue. - Audience expectation: Fans are awaiting release; comms needed once date is confirmed. - Soul of the Streets (10-track album) - Status: Completed; targeted release within the next week. - Lead single: Hunger Pains released; video live. - Credits for Hunger Pains: - Production: Eli Beach. - Engineering: Ena. - Video: Byda Fresco. - Backlog from incarceration - ~40 songs recorded on iPhone while inside. - Plan: Re-record verses in studio, add features, and compile into future releases. - Merch & Branding - Deeda Merch / Real San Jose gear: Multiple logos/designs; sold online; active order taking and fulfillment. - Brand positioning: “Top Notch” persona; frequent content aligned to street-rooted storytelling. - Networking & Pipeline - Regular inbound beat packs from producers (including international). - Actively open to ghostwriting requests and paid feature inquiries; prioritizes serious, funded projects to keep schedule clear for core releases. # Catalog Snapshot (Selected) - Solo Debut: Full Tummy Still Hungry (2009) – 10-track mixtape. - Group/Label (Josie Boy Entertainment) Projects: - Project Livin (1–4). - We Crip Laxin; Still Crip Laxin. - Back on My Cali Shit. - Additional Solo Projects: - Deep Blue Sea; Deeda Great 1. - Output scale: ~20 total albums/projects; ~10 solo works. - Latest Single & Video: - Hunger Pains (from Soul of the Streets); fully produced, engineered, and video-released. # Collaboration Opportunities & Offers -( Mattsuuii to Deeda)- Two free custom beats for appearing on the show; can tailor to requested artist/style. - Free engineering (mixing/mastering) support for upcoming tracks. - Hands-on guidance with Spotify/platform tools via text. - Interest in co-creating a track and shooting a music video; open to trading verses. - Deeda-to-Community/Producers - Open inbox for beats, ghostwriting, and feature inquiries. - Business-first approach: paid inquiries prioritized and turned around quickly. # Risks, Blockers, and Mitigations - Distribution Delay (Heartless Valentine EP) - Risk: Release date slippage reduces momentum. - Mitigation: Active follow-up with distributor support; announce firm date once cleared. - Platform/Tooling Knowledge - Gap: Spotify workflow unfamiliar. - Mitigation: Host to provide a walkthrough and best practices. - Personal/Operational Context - Recently released (out since March 21 last year) after a complex legal process (appeals through 2024). - Focus: Rebuilding platform, sustaining positive trajectory, and avoiding high-risk environments. # Notable Discussions (Context) - Hip-Hop vs. Rap - Hip-hop as the cultural foundation (DJing, breakdancing, early emceeing) that birthed rap. - Street narratives and explicit themes evolving into rap subgenres (gangsta, drill). - Artistry - Core principle: Translating emotion into perceivable form (sound, image, even taste as analogy). - Goal: Make audiences feel what the artist felt during creation. # Contacts & Socials - Music Profile: “Dita Smurf” on all platforms. - Instagram (Artist): top_notch_deeda. - Instagram (Merch): @DeedaMerch