The Price Isn’t Right: Car Negotiations w/ Delivrd
The Price Isn’t Right: Car Negotiations w/ Delivrd

People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn how dealers think, and beat them at their own game, you’re in the right place. Welcome to The Price Isn’t Right.

In this video, I negotiate a lease deal for a client. I teach you why it is important to ask about the money factor - this lease payment was NOT what it was supposed to be. I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
I negotiate over 200 car deals a month, and this one had everything. I called dealership after dealership on a 2027 Kia Telluride XPro SX Prestige, got hung up on, put on hold, and told $2,500 off MSRP was impossible. So I kept dialing. Once dealers figured out they were competing for my business, the offers started changing fast. No trade, clean purchase, and by the end of the day my client had an aggressive deal on one of the hottest SUVs on the market. Watch how I do it and steal every tactic for your next negotiation.
In today's insane video, I decided to call a car dealership and try to negotiate a price over the phone. But guess what? The salesperson was NOT having it! 😤 We went back and forth with some seriously heated moments as they kept pushing me to COME TO THE STORE instead of just giving me a deal. 🙄 It got CRAZY! You won’t believe how far it went… 🤯
One of my clients hired someone else first.They didn't feel special. They didn't feel like that person was working for them. They felt like they were being pushed toward a worse deal. So they let that person go and they hired me.We needed a 2025 Mazda CX-5 Turbo Premium in Rhodium White. Specific car. Specific client. No room for games. I called four dealerships. Some couldn't get the rebate right. Some wouldn't move off a bad number. One had been trying to get my business for months.Guess which one got the deal.$39,000 out the door. No drama. No added garbage. Just a clean number and a client who finally felt like someone was actually working for him.
I'm negotiating a Genesis GV70 live for a client in New York but there's one problem: every dealer I call knows exactly who I am before I can even start. Watch as an entire dealership freaks out mid-call when they realize they're on live with thousands of people watching. Indiana saves the day again with $7,580 off while local dealers can't even come close.
Tomi is on a mission to get $1,500 off a 2026 Toyota RAV4 and he's not stopping until someone says yes. After calling dealership after dealership and getting laughed at, dismissed, and told it's impossible, one salesman makes a big mistake. Watch how persistence and knowing your number beats every dealer tactic they throw at you..
Thinking about buying a Kia? Before you walk into a dealership, you need to know what you should actually be paying. I'm breaking down every major Kia model, what's worth it, what to skip, and the real discount ranges you should expect by region. And yes, we're talking Telluride.
A dealer told me the Toyota Sienna "can't be negotiated." So I called 7 of them across the Pacific Northwest on a 2026 Sienna XLE. I break down exactly how I went from $6,500 above MSRP on the first call to $2,000 below MSRP on the last one — an $8,500 difference. You'll hear every markup justification, every "that's just market value" deflection, and the exact moment dealers start competing against each other for the business. If you've ever been told a hot car has no deals, this is exactly how you prove them wrong.
Before you buy a Toyota, you need to watch this. I negotiate over 200 car deals every single month, nationwide, and I'm breaking down every single Toyota on the market right now so you know exactly what a real deal looks like before you step foot in a dealership.I'm going model by model, region by region. I'm telling you what cars you can get crazy deals on right now, what cars to wait on, and what cars you should just walk away from.Don't pay MSRP. Don't let a dealer tell you this is the best they can do. I'll show you exactly what you should be paying.
We are going to find and negotiate a new Toyota Grand Highlander Hybrid Platinum Max. What felt like mission impossible, turned into something possible? I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
I called 7 dealerships trying to buy a 2027 Kia Telluride. What I found will make your blood boil. One dealer wanted 32% ABOVE MSRP. Another lied about a lifetime warranty, live on the phone. This is why people hate buying cars.
I called 4 dealerships today trying to get $2,000 off a 2026 RAV4 XLE Premium, and most of them weren't having it. After a 10 minute metaphorical handshake, a stubbed pinky, some mom wisdom, and a drum roll, I walked away with $1,750 off MSRP on a Blueprint XLE Premium with the weather package and our biggest RAV4 discount yet at $40,500 out the door. The market is shifting and dealerships are starting to move on price, so if you're shopping for a RAV4 right now, this one's worth watching!
I call multiple Kia dealerships to negotiate the price of a brand-new 2027 Kia Telluride for a client. I quickly run into the tactics buyers hate most. From scripted BDC gatekeeping to hidden add-ons and questionable pricing, the calls reveal exactly why so many people dread buying a car. Instead of playing the dealership games, I make dealers compete against each other live to find the best deal. After pushing back on markups and hidden fees, one dealership finally caves and the Telluride deal gets done.
There is a lot of misinformation out there when it comes to buying a car. I want to give you 5 pieces of car buying advice from the internet that you should absolutely avoid.
I called a dealership to buy a 2026 GMC Yukon AT4 and asked for their best price. What should’ve been a quick conversation turned into a 30-minute argument with a salesman who kept dodging the question. After being told he talked to the manager, I called back to find out what was really going on. This is what happens when a simple car deal turns into complete chaos.
In this episode, we audit a real Delivrd negotiation call between our negotiator Michael and a local dealership. Things escalate fast once we mention a better out-of-state offer and the conversation takes a turn.
I call dealership after dealership trying to lock down a 2027 Kia Telluride and run into everything from $10K markups to ridiculous add-on menus and mid-call hang-ups. What starts as “we’re firm at MSRP” quickly turns into competition-driven price drops once real offers hit the table. This episode breaks down how dealers test the market, how to push back, and how I ultimately gets $2,000 off a brand new Telluride by forcing them to compete.
Dealerships will say anything to get you in the door. A lot of people think that their number one goal is to sell you a car. But that's not the actual goal. Their main goal is getting you into their store. Dealerships like to fib to try and convince you to make it to the next step. Here are the top 5 lies that dealerships will tell you. Posted originally February 12, 2025, these tips still hold up now!
I had 1 hour to find one of the hardest cars to buy in February 2025, the Lexus GX550. With insane demand and limited inventory, this was no easy task. I negotiate car deals daily—sometimes even live on stream—so I had to put my skills to the test. Will I secure the deal, or will time run out? Watch until the end to see how it all plays out!
Hunting down a 2026 Hyundai Palisade Calligraphy Hybrid (brown on brown) turns into chaos when dealers won’t give pricing, won’t take deposits, and one store drops a $10,000 markup like it’s still 2021. I run the calls live, push back on the games, and keep negotiating until the deal finally flips in the last stretch to $3,000 off plus a free 75” TV to close it out.
Dealerships love to say their pricing is “transparent”… until you ask one simple question. In this episode, Tommy hunts down a 2026 Nissan Frontier Pro-4X Long Bed in Tactical Green, calls dealers across the country, exposes add-on traps, and negotiates all the way to $4,500 off with 1.9% APR then watches the deal get messy fast.
In this episode, I call what’s supposed to be one of the “best” Nissan dealerships in the country… and immediately realize no one is actually listening. Same question. Four times. Scripted responses. Zero awareness. Then came the real surprise - literal thousands in markup. This is exactly how dealerships lose leverage.
Dealerships aren’t answering… “because they hate me”. In today’s Delivrd calls, I’m hunting down a 2026 Toyota Camry Nightshade AWD during a stop-sale, dealing with deposits-before-pricing, dealer add-ons, and managers admitting they won’t discount because they “recognize me.” We end up finding the real number Bada bing bada boom.
In this video from February 5, 2025, I go live on TikTok and live negotiate for an Acura Integra! But what I didn't expect was the salesperson to have a lot of personality throughout our negotiation.
Back in February 2025, I went live on TikTok and invited car dealership salespeople from the chat to debate important topics like negotiations and dealership profits. Over three different discussions, we break down common practices, share opposing views, and tackle the challenges both consumers and dealerships face.
A dealership told me they had “good news”… but refused to give me the actual price. So we pushed. In this episode, I call multiple New York dealers on a 2026 Golf GTI and break down how pricing games, fake rebates, and “no phone quotes” tactics really work. If you’ve ever wondered why dealerships won’t just give you the out-the-door number, this is exactly why.
In this negotiation of a ‘25 Ford Mustang, I confront a dealer who continually interrupts me and makes endless excuses about the pricing of the vehicle. I already have great deals out of state but want to get it local. Unfortunately, it is hard to find a good dealer local, and the one good dealer we had crashed the vehicle so it isn’t available for sale. Ultimately a dealer pulls through for a deal.
I have never been hung up on so many times. Every dealership I encountered was incredibly rude and offered an insane markup - until someone was just made the deal simple? It was crazy, he offered MSRP and we took the deal. But the journey along the way was truly jaw-dropping...
I called multiple Kia dealerships trying to lock in a fair deal and one conversation went completely off the rails. What started as a simple pricing question turned into accusations, excuses, and pure chaos. This is exactly why buying a car feels impossible for most people.
A $20,000 discount on a brand-new Toyota Grand Highlander? At first, it sounded like an unbeatable deal, but after some back and forth, the reality of the situation became clear. The car wasn’t actually available, and I was being led into a process that felt really shady. Was this just a misunderstanding, or was something else going on? Watch to see how it all played out back on January 31, 2025.
Dishonest dealers are everywhere, and in this video, I’m exposing the Top 5 Red Flags to watch out for during car negotiations. From outrageous claims like 'Toyota told us to add this' to lies about shortages to justify crazy prices, I’m breaking down real-life encounters with some of the most deceitful tactics I’ve faced. This video will give you tips to spot these red flags and save thousands on your next car deal. While we originally released this video January 25, 2025 - the same advise applies to help keep you from making a bad deal.
I didn't expect this dealer to admit they had been SUED for violating a deposit agreement. Pretty crazy to tell me that. It was a journey to get a deal on this Hyundai Palisade Hybrid, but we got it done!
I called dealerships across the country trying to lock in a real deal, but once I started asking for numbers, things got weird fast. Between deposit demands, changing stories, and salesmen dodging the price, this call shows why buying a car feels impossible sometimes. Watch how I push back, break down the math, and show you exactly how these deals really work.
2024 was packed with some of the most heated car negotiations I've ever been a part of. From challenging a dealership that denied its own online sales policy to exposing shady markups or pinning dealerships against each other to secure the best deal, this video dives into the most explosive moments of the year. Buckle up — this is negotiation at its finest.
In this Ford Lightening Platinum negotiation, I have to convince the dealer that his car really isn't that special, and when he thinks I haven't answered the phone he TALKED TRASH. I didn't hear it at the time, unfortunately. Somehow we got a deal done anyways.
Dealing with car dealerships can feel like a never-ending headache, and this video shows exactly why. My employee Troy negotiates for a Kia Sportage, only to face painfully slow responses, shady tactics, and outright gaslighting from a manager who denies their own advertised discount. The dealership pulls a classic bait-and-switch, claiming a $2,000 discount isn’t real despite it being listed on their website. It turns out not much has changed since January 6th, 2025.
I spent this entire stream hunting down one of the hardest trucks to buy in America: the Ford F-150 Raptor R. Dealer after dealer either had nothing available or tried to justify $25K–$30K over MSRP like it was normal. I walk you through the real Raptor R market, why $10K over is actually considered a “good deal,” and how quickly things change once a dealer realizes who they’re talking to. If you want to see how markups really work and why some trucks are nearly impossible to negotiate this one tells the whole story.
Just when things start to feel hopeless, we get into a bidding war with multiple dealers fighting to give me the most money off this F150 King Ranch. This is a PERFECT example of how competition drives the price down. I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
Let's revisit this episode from December 27, 2024 when I negotiated a deal on a 4Runner TRD Pro Package, starting at a steep $72,000. I break down every move, explain my strategy, and give you insider tips on navigating the high-stakes world of car buying. From competitive pricing comparisons to securing a final deal at $63,500, this is a masterclass in negotiation you can’t afford to miss.
Ever been treated poorly by a car dealer? In this video, I help a client who was previously told by rude dealers to 'go get your husband’ when negotiating on a Honda Pilot. Insane. After securing 8% off in Vegas I pushed for more in L.A. However, things escalated when a sales rep rudely hung up on me after demanding my client be physically present within 60 minutes — despite it being impossible as she was in Utah. After reaching the General Sales Manager, he apologized and was able to provide a competitive price. Later I gave the sales rep’s name, and the GSM responded, 'I have a new janitor'. Watch as this rude employee faces the consequences of their actions and loses their job from this video from December 18, 2024.
This is why car buying feels impossible. Fake discounts, “non-optional” accessories, and a real negotiation caught live. Watch how the numbers change once you stop playing along.
I’m shopping a 2026 Nissan Armada Pro-4X and calling dealerships across the country, expecting the usual runaround. Instead, I got a day full of solid salespeople who actually knew their stuff and were willing to talk numbers. It shouldn’t be this rare but here we are.
Chat chose Lexus… I hunted down an NX 350 Premium, got hit with the “pre-sold” runaround, then one dealer recognized me and dropped a $4,000 discount with no funny business. We locked in and saved the client time, stress, and money.
Back on December 2, 2024, I called a dealership about a 2024 Cadillac Escalade Sport and ran into major confusion with their pricing and discount offers. First, they told me I didn’t qualify for certain discounts, then later confirmed I did — only to quote me an out-the-door price WAY higher than expected!
I hunted down a rare manual Mazda 3 with red seats and asked one simple question: can you beat 10% off? Instead of negotiating, dealers pushed me into their “start your deal” system like I wasn’t a real person on the phone... you don't want to miss this one!
Trying to buy a Toyota Highlander shouldn’t be this frustrating. In this video from November 29, 2024, I share one of the worst dealership experiences I’ve ever had. This video is a prime example of why car buying can be so frustrating.
I called a Lexus dealer looking to purchase a new LX600 Luxury, and within minutes, I ran into the most textbook, cliché car salesman of all time.
What to expect from the Toyota market heading into 2026.
This Toyota Tundra negotiation was CRAZY from start to finish. You CANNOT order a Toyota. You CANNOT trust a bad dealer. You CANNOT charge a $10k Markup and expect customers to pay that.November 25, 2024
You can't make this stuff up. I call this Hyundai dealer just asking for numbers and the dealer refuses. But not only does he refuse to give numbers over the phone, he goes on to LIE about why he CAN'T send numbers (lies) and after a back and forth that lasts nearly an hour, you won't believe what he says. And they say I waste dealer's time....
In this Throwback negotiation on a Genesis from November 8, 2024, we see how dealerships have lied for years to their consumers. My job isn't done until dealerships CHANGE. Blink twice if you are frustrated with bad dealerships.
In today's episode, I fought to get a fair RAV4 deal and then had fun working on a luxury vehicle negotiation - something we don't often do on livestream.
We got three deals done in a single stream. Was it easy? No. But it was EFFECTIVE. Badda Bing Badda Boom.
I rarely get this heated, but this call warranted a rant.
"Too Good to be True" happens WAY to often in the car business, but we can hold these dealerships to a higher standard, and that is what I do in this throwback episode from October 28th, 2024. Advocate for a fair price from the dealer, or hire me to do it for you.
This guy is still in my top 5 worst salesmen I've ever talked to. And this negotiation from October 25th 2024 remains one of the craziest negotiations too.
This one gets chaotic fast. We’re hunting down one of the hardest Escalades to find in the country, calling dealership after dealership in real time, cutting through excuses, hold music, and “maybe tomorrow” answers while trying to lock a deal before the night ends. Numbers start flying, inventory keeps disappearing, and every call could either kill the deal or save thousands. If you want to see how rare cars actually get sold, and what happens when you push dealers right up to the line; this is one you don’t want to miss.
I negotiated a Land Rover Defender for Jayco https://www.youtube.com/@Jaycoset… and it turned into one of the wildest dealer situations I’ve ever dealt with. A salesman impersonated his manager, changed the deal after agreeing to it, and didn’t expect the calls to be recorded. Once the GM heard everything, the deal got reversed. This episode breaks down exactly how it happened and what you can learn from it.
What are your thoughts? I say No Take Backs.October 21, 2024
When there are practices in the car industry that aren't being honest to consumers, I'm going to call it out. Things just aren't adding up here and these inconsistencies need to be brought to light.
In one of my MOST popular negotiations ever, I fly to a Honda Dealership to prove that your presence IS NOT your power.October 14, 2024
I have never seen a warranty this expensive on a non-luxury car. It isn't very often I have to tell the salesman I want $20k off their selling price either. I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
This 4Runner TRD Pro negotiation does NOT go smoothly. Never trust when a dealership says to trust them and come in. I just wasted 40 minutes trying to get numbers over the phone, only for them to backtrack on their deal to me. Don't let dealers waste your time! I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
This episode from September 30, 2024 reveals the ridiculous markups on the Genesis GV80. #GForGeep
In this negotiation of a Honda CRV EX AWD, I establish a multi-step plan to buy a car (salesman fails step 2), I get recognized a ton, and we ultimately end up making a deal with the salesman whose least favorite tree is a Douglas Fir? A DOUGLAS FIR?!This is a Christmas special you won't want to miss. If you are buying a car before the end of the year, make note of these negotiation strategies and get yourself a deal to remember!I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.
September 2024 I had one of the CRAZIEST calls of my career, and you guys LOVED it. Enjoy this moment again and tell me what you think.
I don't drop curses regularly, so you know this salesman really made me mad. This Ford F150 Tremor should NOT have hidden Markups.
When the sales person answering your phones doesn't know more than the customer about a car --- you have a problem. Learn more about Delivrd here ---> https://delivrdto.me
A year and a half later, and I still can't believe dealerships talk to their customers like this. Buying a car should NOT be this hard. Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
This guy was genuinely one of the rudest salesmen I've ever encountered. I just didn't expect it to go this way... Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  👉 YouTube: @Delivrd👉 Spotify and Apple Podcasts 🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd
Throwback to this episode from July 2024 where I pitted Toyota dealerships against each other. Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
Is there anything Businessman Steve can't do? Well can he get thousands off of a RAV4? Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  👉 YouTube: @Delivrd🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd
When dealerships employ these scammy practices of including rebates into their Dealer Discount, they need to be held accountable. Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
Throwback to May 2024 when I called a dealer asking about a 2025 BMW X5. Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
Was the 20k Markup justified? Connect with me at:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
In this episode, Tomi says "I Love You" to a salesman. We have laughs, and we make deals. It's fun - the way buying a car should be. Connect with me:👉 TikTok:   @tomislavmikula  👉 Twitter:   @tomislavmikula  👉 Instagram:   @delivrdtome  🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me#carbuyingtips #delivrd #tomimikula
In today’s negotiation I’m juggling two different deals at once when suddenly one of the Nissan calls drops a $7,000 markup. I genuinely couldn’t believe what I was hearing. From chaotic Chevy callbacks to a dealer actually recognizing me live on stream, this one had EVERYTHING. Buckle up, this negotiation got wild.I negotiate car deals and often do it daily on my live streams. You definitely don't want to miss the action.Connect with me at:👉 TikTok: https://www.tiktok.com/@tomislavmikula👉 Twitter: https://twitter.com/TomislavMikula👉 Instagram: https://www.instagram.com/delivrdtome/-----------------------------------------------------------🔔 Subscribe On YouTube Here: 👉 https://www.youtube.com/@Delivrd-----------------------------------------------------------🚘 Learn more about Delirvd's services here: 👉 https://delivrdto.me-----------------------------------------------------------📅 Need me to negotiate your next car deal? Schedule here 👉 https://delivrdto.me/schedule