What is the secret to building an iconic brand that resonates with millions of customers on a global scale?In this episode of All About Business, we're joined by Johnnie Boden, founder and creative director of the iconic British clothing brand, Boden. Johnnie shares his unconventional journey from an unfulfilling career in the city, to founding a fashion brand that now generates over £350 million in annual revenue. He talks about how to discover your true passion, and the importance of self-awareness and being honest about what you are good at. He also explains the three-part "magical Venn diagram" from Jim Collins' book, Good to Great, and the impact it had on him.Johnnie also shares the story of the difficult but necessary decision to pivot the business from menswear to the more profitable women's wear, and the importance of listening to your customers. This is a great episode for aspiring entrepreneurs looking to find their true calling, build a brand with clear values, and learn how to make the tough decisions that drive long-term success. Timecodes:02:33 Johnny's early career struggles04:20 The birth of Boden07:56 The importance of passion and self-awareness15:17 The evolution of Boden's Brand25:23 Managing and growing a business30:34 The tough decisions in business36:31 The importance of having a coach41:38 Expanding business in America57:59 The role of AI in fashion59:43 Advice for aspiring entrepreneursCheck out Boden’s website: Follow Boden on LinkedIn: Start your free trial at Reed.ai NOW!Follow James Reed onLinkedInAll About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you balance innovation with ethical responsibility? This week on All About Business, we’re joined by Felix Henderson, Co-founder and COO of Ohchat, a generative AI business that builds "digital twins" of real-world content creators. In this episode, Felix shares his journey of building a business from the ground up, and provides insight into the AI future of adult entertainment and how an early venture in student housing, and a strategic pivot during the pandemic, led to a service-based business which became a launchpad for his current AI-powered tech venture. Is this the new OnlyFans?Felix explains how they are building a generative AI business in the sensitive "spicy content" industry. He addresses the critical and controversial challenges of building a company in this space, discussing how they approach user safety and ethical considerations, and why transparency and accountability as founders are key to their mission.Check out Ohchat’s website: Follow Ohchat on LinkedIn: Follow James Reed on LinkedInStart your free trial at Reed.ai NOW!All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you build a resilient brand and lasting reputation and control chaos when a PR crisis hits?This week on All About Business, we’re joined by Sarah Woodhouse, co-owner and director at Ambitious PR. With over 25 years of experience in strategic communications, Sarah helps high-growth businesses manage their public image and tell their story with transparency.In this episode, Sarah offers practical lessons on how to communicate with purpose, prepare for unexpected crises, and tailor your message to connect with the audiences that matter most. She discusses the critical differences between marketing and strategic communications, the importance of a founder's personal brand, and how to avoid the "bear traps" of controversy.Sarah also provides insight into crisis management, drawing on real-world examples to demonstrate how to take back control of the narrative. She also explores the impact of AI on how businesses are found and evaluated online, and what entrepreneurs can do to adapt.Links:Check out Ambitious PR’s websiteFollow Ambitious PR on LinkedInStart your free trial at Reed.ai NOW!Follow James Reed on LinkedInAll About Business is brought to you by Reed GlobalThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

Dame Irene Hays built Hays Travel with her husband John, growing it from a small counter at the back of a babywear shop into the UK’s largest independent travel agency with 512 branches nationwide. Along the way, she navigated major industry shifts, acquired the legendary Thomas Cook brand, founded the Hays Travel Foundation, and built a leading apprenticeship programme that now employs hundreds of apprentices. But this isn't come without massive hurdles, heartbreak and sheer determination to turn crisis into a success. In this week’s episode of All About Business, Irene shares the leadership principles and bold decisions behind her success. She reveals how she scaled without outside investors, why she risked everything to save thousands of jobs at Thomas Cook, and how she rebuilt stronger than ever after COVID-19 brought global travel to a standstill.Irene also explores the “soft infrastructure” behind Hays Travel’s five star customer experience and why apprenticeships and investing in young talent are central to her long term vision.Check out Hays Travel’s websiteFollow Hays Travel on LinkedIn: Start your free trial at Reed.ai NOW!Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Reed's Report: Employer Attitudes to Hiring People with Criminal ConvictionsResettling into society after prison is a huge challenge — especially when employers are reluctant to hire people with a criminal record. Too often, talented individuals are overlooked, leaving skills and potential untapped, and making them far more likely to reoffend. In this episode, we dive into the findings of the latest REED report; "Employer attitudes to employing people with criminal convictions.”, and its findings. The report reveals a concerning trend where one in five employers would not consider a candidate with a conviction at all, and the willingness to hire individuals with criminal records has dropped sharply across various offenses.We’re joined by Alex Head, the owner and founder of Social Pantry, a leading independent catering company known for its work with prison leavers.Alex shares her journey from starting a sandwich delivery service as a teenager, to building Social Pantry into a leading employer of prison leavers in the hospitality industry. She provides practical insight into the successes and challenges of this great work, demonstrating how giving people a second chance can lead to a compelling and persuasive workforce.This is an essential listen for any business leader looking to build a resilient and socially conscious company and challenge the stigma of employing ex-offenders.Timecodes:04:18 Social Pantry's business model and success06:14 Challenges and support for hiring prison leavers13:09 The role of charities and probation services23:39 Employment boards and training opportunities29:58 Empathy and communication in the workplace34:45 Challenges and benefits of hiring prison leavers38:31 Addressing employer hesitations44:06 Success Stories and Future PlansIf you are interested in supporting prison leavers back into employment and joining Social Pantry's working group, please email alex.head@socialpantry.co.ukFollow James Reed on LinkedInFollow Alex Head on LinkedinCheck out Social Pantry’s website  Check out Key4Life’s websiteStart your free trial at Reed.ai NOW!All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Education is changing fast, and the old ways of running learning institutes are no longer working. Philippa De’Ath set out to solve this when she co-founded Arbor Education, a platform designed to shift the focus of teachers away from admin work and back to what matters most: the students.In this week’s episode of All About Business, Philippa shares how she and her co-founder built a mission-driven company that is both profitable and has a significant social impact. She reveals the secrets to scaling in a complex, highly regulated industry, from automating routine tasks with AI, to empowering educators with real-time data and insights.Philippa breaks down what it takes to turn a passion for impact into a sustainable enterprise. She unpacks the challenges of scaling, the importance of listening to end users, and how to keep your purpose at the core while building a business that delivers both explosive growth and positive change.Whether you're starting a company or looking for a mission-driven strategy that actually works, Philippa's journey is packed with practical insights you can borrow and scale.01:03 The Mission and Impact of Arbor Education02:14 Understanding Arbor's Management Information System03:03 The Growth and Success of Arbor Education06:07 The Role of AI and Cloud in Modern Education13:23 Encouraging Entrepreneurship in Schools20:40 Philippa's Journey: From IBM to Founding Schools25:06 Reflecting on the Journey25:32 Building a School from Scratch26:15 Opening the Schools26:43 Challenges and Growth27:59 Founding Arbor Education31:44 Expanding Arbor's Reach34:38 Improving School Efficiency39:55 Future Ambitions and ReflectionsCheck out Arbor Education’s website: Follow Arbor Education on LinkedIn: Follow James Reed on LinkedInStart your free trial at Reed.ai NOW! All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Fresh from the holidays? Here are 5 top summer takeaways to get you inspired and ready for September. In this special bonus episode of All about Business, we’ve handpicked some of the most valuable insights from our incredible podcast guests. Since launching last October, we’ve had the privilege of hearing the powerful journeys, lessons, and strategies from some of the most successful entrepreneurs out there. We talk about:Redefining self and creativity with an ADHD diagnosisStaying true to your business venture with no turnover in the first yearsThe future of customer serviceTesting ideas to build a brand carefullyThe link between marketing and cashflow Timecodes: 00:00 - Intro00:27 - Takeaway 6 Alex Partridge05:23 - Takeaway 7 Byron Dixon09:16 - Takeaway 8 Todd Unger12:10 - Takeaway 9 Kiki McDonough15:37 - Takeaway 10 David MitchellLinks:Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: Reed.comStart your 28 day free trial at Reed.ai NOW! This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

Fresh from the holidays? Here are 5 top summer takeaways to get you inspired and ready for September. In this special bonus episode of All about Business, we’ve handpicked some of the most valuable insights from our incredible podcast guests. Since launching last October, we’ve had the privilege of hearing the powerful journeys, lessons, and strategies from some of the most successful entrepreneurs out there. Timecodes:00:00 - Intro00:27 - Takeaway 1 Rob Moore03:20 - Takeaway 2 Neil Clifford08:05 - Takeaway 3 Michelle Kennedy11:18 - Takeaway 4 Nicola Reed14:02 - Takeaway 5 Reggie HeyworthLinks:Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: Reed.comStart your 28 day free trial at Reed.ai NOW! This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

Great business ideas don’t have to be original, they just have to work. Some of the most successful startups are built by borrowing proven concepts, improving them, and executing better. That’s exactly how Toby Burns, founder and CEO of The Silent Disco Company, built a scalable business from a simple idea. In this week’s episode of All About Business, Toby shares how he turned a simple idea into a nationwide brand, built on clever systems, high-volume logistics, and relentless execution that started with a few headphones to now powering thousands of events across the UK.Toby breaks down what it takes to spot scalable business ideas, dominate a niche market, and build a company that runs without you, and also unpacks how to hire smart, stay lean, and keep innovation at the core of sustainable growth.Whether it’s starting a company, or looking for startup strategies that actually work, Toby’s journey is packed with practical insights you can borrow and scale.Links:Check out The Silent Disco Company’s website: Follow The Silent Disco Company on LinkedIn: Follow James Reed on LinkedInStart your free trial at Reed.ai NOW! All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Just last week, a Data Analyst was forced to turn to charity to feed his family. Once secure in a stable profession, he is now among the growing number of educated, working professionals whose livelihoods have been eroded by soaring inflation, pushing them into hardship. And the crisis shows no signs of easing. In this week’s episode of All About Business, Mark Game, Co-Founder of The Bread and Butter Thing. They’ve built a business where commercial success and social impact go hand in hand, offering help by rescuing surplus food from major retailers and getting it into the hands of those who need it.  Mark’s model of supermarket surplus into consistent, dignified support for thousands of working families proves that you can build a sustainable, logistics-driven business while maintaining dignity and delivering real impact. And your business can partner with them to drive meaningful change. James and Mark explore how poverty has changed, why stigma keeps people silent, and how The Bread and Butter Thing is using smart logistics and scalable systems to meet real human needs, with empathy, efficiency, and long-term impact that goes beyond just food on the table.02:27 The Bread and Butter Thing: Impact and operations07:28 Challenges and solutions in food redistribution09:06 The role of community and volunteers25:38 Mark Game's personal journey32:03 Building management teams35:16 Opening new hubs42:53 Community and confidence53:08 Sustainability and growth59:28 Future goals and reflectionsCheck out The Bread and Butter Thing’s website: Follow The Bread and Butter Thing on LinkedIn: Follow James Reed on LinkedInStart your free trial at Reed.ai NOW! All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

AI isn’t the future, it’s already reshaping the way we work, build, and compete. If you’re starting or looking to scale a business right now, understanding how to actually use AI, not just talk about it, could be your biggest edge.In this week’s episode of All About Business, Microsoft UK’s Chief Digital Officer Jed Griffiths shares what he’s seeing at the front lines of AI adoption. From how enterprises are deploying tools like Copilot to what’s coming next in automation and strategy, Jed offers a rare inside look at how the most powerful companies are thinking about the future of work.We break down what AI is really doing under the hood, and why it's more than just a productivity booster. Think smarter decisions, faster execution, new revenue models, and a whole new way to lead teams and run businesses. If you’re building something and want to stay ahead of the curve, or just want to stop feeling behind, this episode gives you a clear, honest view of where AI is going and how to get there first.01:37   Introduction03:20 Developing A Company AI Strategy07:54  What is Microsoft Co-Pilot?09:08 Productivity - Businesses Don't Use The Term Right12:09   2025 The Year of More AI Start Ups14:17    The Valley of Death18:26   Mentoring Startups20:59  Before Microsoft - High Tech Weapons27:37  The Four C's38:24  Will AI Humanize Work?41:07   Will AI Change Recruitment? What Happens to Reed?49:41   Microsoft's Six AI Principles01:03:39 What Gets Jed Up On Monday Mornings?01:04:45 Where Jed Will Be In Five YearsCheck out Microsoft Copilot’s website: Follow Jed Griffiths on LinkedIn: Follow James Reed on LinkedInStart your free trial at Reed.ai NOW! All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Most graduates leave university with a degree but little direction, but how do you figure out what to do with your life, and how do you actually get your foot in the door?In this week’s episode of All About Business, the founder of Bright Network James Uffindell shares the full journey. From his first venture helping students access top universities, to scaling Bright Network into one of the UK's leading platforms for connecting talent with opportunity.From a working-class upbringing in Warwickshire to founding Bright Network, a tech-driven platform used by over a million students, James has spent his career solving the problems he once faced himself.James talks about the crisis that led to their biggest innovation, how they scaled an internship program to 150,000 students, AI, data, understanding Gen Z behavior, and what employers really want when they say they’re looking for passion and resilience. If you’re building a startup, thinking about purpose, or wondering how to turn experience into impact, this episode is for you. James’s story is proof that you don’t have to come from the right family or know the right people, but you do need to listen, adapt, and keep showing up. 02:51 James Uffindell's background and inspiration04:10 Building Bright Network08:04 The importance of internships11:52 Personalisation and data utilization24:05 Impact of AI on job market36:55 The importance of office environments for young professionals39:31 The Bright Network platform and its benefits41:23 AI in recruitment and business growth51:03 Diversity and inclusion in the job market59:38 Future plans and expansionCheck out Bright Network’s website: Follow Bright Network on LinkedIn: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Five years. Zero sales. No paycheck. Most people would’ve given up. Byron Dixon didn’t. Instead, he turned his chemistry knowledge and desire for change into Micro-Fresh. A breakthrough technology now used globally to fight mold, bacteria, and bad smells in everything from school shoes to hospital bedding.In this episode of All About Business, we meet Byron Dixon, scientist, entrepreneur, and founder of Micro-Fresh. He shares how he went from a council estate in Leicester to living in Denmark and learning from the Scandinavian way of life, to building a global brand that’s protecting lives, championing sustainability, and changing how retailers think about product longevity.Byron reveals the untold truth about bootstrapping a science business, the resilience it takes to go years without revenue, and how one unexpected call changed everything. He also shares how Micro-Fresh is tackling mold in homes, and why “Home-Fresh” might be his most important innovation yet. If you’ve ever doubted yourself, struggled to stay motivated, or wondered if your idea could really make a difference, this episode is for you.03:16   Why Did Byron Start MicroFresh?07:27  MicroFresh's Sustainability, Waste Reduction10:40  Designing A Non-Hazardous Environmentally Friendly Product18:46   Starting Without Advantages20:09 Open University25:18   Determination & No Fear of Failure26:25  The First Breakthrough28:40 Domino Effect - Competition Doesn't Want To Be Left Out31:00  Big Growth & Market Validation36:51   How Does A CEO Prioritize and Achieve Goals?39:59  Moving to the USA?47:03 Why Young People Feel They Can't Do This49:24 Switching Off The Phone51:00  Boredom as a source of creativity52:42  Putting the Phone and Social Media Away54:54  Top 3 Things We Should Import From Scandinavia59:41   Interview RoundCheck out Microfresh’s websiteFollow Microfresh on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

He pushed himself to the limit and lost everything. But that didn’t stop him from coming back stronger than ever and building a global brand from scratch. On this episode of All About Business we meet Matthew Jones, founder of Bread Ahead, who teaches us why the road to success isn’t always smooth. For him it was full of late nights, hard lessons, and a brutal turning point that forced him to rebuild his business and his life from the ground up.When Matthew started making doughnuts at Borough Market, he never expected they’d become a worldwide sensation. The founder of Bread Ahead gives us valuable business insight and shares how he uses Instagram and raw storytelling to grow a devoted following.Bread Ahead is more than a bakery, it's a brand built on resilience, realness, and obsessive attention to flavour.If you’ve ever felt like giving up, or dreamed of starting over. This episode is proof that rock bottom can be the start of something extraordinary.01:59 The rise of Bread Ahead04:21 Innovative flavours and business strategy08:28 Matthew's Culinary Journey19:34 Challenges and recovery25:44 Rebuilding and expanding35:44 The power of social media39:19 Global expansion and future plans43:00 Resilience and learning from failure51:47 The Bread Ahead Academy55:57 The impact of weight loss trends on business57:41 Daily routine and work-life balanceLinksCheck out Bread Ahead’s website:  Follow Bread Ahead on LinkedIn: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Nearly 10,000 apps are uploaded to the app store every week, and most of them are ignored. So how do you launch one that becomes a movement?In this episode of All About Business, we’re joined by Michelle Kennedy, founder and CEO of Peanut; the social networking app that has transformed how women connect and help each other through every stage of motherhood.What does it take to walk away from a top executive role and start from scratch? From pitching with nothing but a deck, to raising over $23 million, to building one of the most trusted platforms for women online, listen to Michelle's story and find out.We dive into her strategy for building a matchmaking app that attracts millions of users, how to validate your idea before you build it, and the biggest lessons she’s learned as a female founder.Michelle also opens up about the hardest parts of fundraising, how she built traction without a product, and why not every business should take venture capital. 01:42 Introduction - Michelle Kennedy01:54 Peanut - Social Media App09:09 Raising Money11:34 Advice on Deck, Pitch, Value Proposition15:56 Not Every Business Needs the Venture Capital Path20:04 I Wouldn't Have Done It If I Knew ...24:25 Achieving Critical Mass - The Network Effect27:40 Start Without Building The App33:34 Peanut Start Her Fund for Women36:48 Advice to Family Women on Starting a Business46:59 Curiosity Spawns New Ideas50:10 Why A Book In The Digital Age?54:57 Reed Interview Round - What Gets You Up Monday Morning?56:39 Where Michelle Sees Herself in Five YearsLinksCheck out Peanuts’s website:  Follow Peanut on LinkedIn: Download Peanut app from Google Play: Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Did you know that nearly half the planet still isn’t connected? In many places, getting essential supplies like medicine and food is not only costly, it’s nearly impossible. But what if we were standing on the edge of a breakthrough that could change all of that?On this episode of All About Business, we're joined by Mark Dorey, co-founder and CEO of Straightline Aviation. A pioneering company building hybrid airships designed to deliver cargo to the most remote corners of the world.No roads, no airports - no problems. It’s a bold mission with the power to reshape global logistics and unlock new possibilities for connection, commerce, and care.Mark shares how he turned an ambitious idea into a real business, what to look for in the right business partner, and some of the great lessons he learned when working alongside Richard Branson.01:42   Introduction04:04 How Does an Airship Work?06:55 Why the Early Popularity of Airships?12:04   The Customer Benefits of Airships19:06  Mark's Early Career24:15   Changing Business Models29:51   Future Scale32:07  Learning from Richard Branson34:35  Delegation and Accountability44:49 Pros and Cons of Business Partners47:17   Negotiating and Establishing Business Relationships51:10    Business Opportunity Check List52:43  Establishing Shared Vision and TrustLinks Check out Straightline Aviation’s website:Follow StraightlineAviation on LinkedIn:  Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

We've long been taught that hard work is beneficial for both body and mind, but is that truly the case? Could there be inherent value in slowing down, embracing rest, and allowing ourselves the space to simply be idle?Today on 'All About Business', we meet Tom Hodgkinson, founder and editor-in-chief of The Idler Magazine, a publication that teaches its readers the value of slowing down.In this episode, we learn about the philosophy of idling, challenge traditional beliefs that hard work is inherently good, and explore the idea that true fulfilment, in both life and business, can be found in activities that restore the soul, body, and mind.Tom Hodgkinson founded The Idler Magazine in 1993 together with his friend Gavin Pretor-Pinney. Tom has worked over 20 years in editing and advertising, while also writing several books on the philosophy of idling and its benefits. 00:35 The Puritan work ethic08:03 Tom Hodgkinson's journey12:03 Starting the Idler magazine14:41 The Idler Academy 25:10 Modern work ethic and AI predictions33:30 The bookshop dilemma38:26 Challenges of running a business47:20 The digital pivot50:43 Idler Retreats and experiences52:47 The philosophy of idlingLinks Check out The Idler’s websiteFollow The Idler on LinkedInBuy Business for Bohemians, by Tom HodgkinsonFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

The UK is ranked last in Europe for bathing water quality. With a small team and limited resources, how have a ‘bunch of surfers from Cornwall’ got parliament to listen and launch a commission on England’s chemical cocktail of stinking sewage?Today’s guest on All About Business is Giles Bristow, CEO of Surfers Against Sewage, a water reform charity that’s been around for over three decades.In this episode, we discuss the dangers of not taking sustainability seriously, how to get the government to sit up and listen, and why community lies at the heart of every charitable brand.Giles Bristow is the CEO of Surfers Against Sewage, a marine conservation charity. Founded in 1990 by a group of surfers in Cornwall, SAS is a powerful environmental movement that addresses a range of ocean-related issues. Giles joined SAS in 2023 and has over 20 years of experience in environmental advocacy. 01:31 Introduction02:22 What are the problems with the UK's oceans?08:32 Recent environmental changes10:41 Why can't water companies solve this?13:38 Time for systemic change16:45 Voters Against Floaters31:31 Giles' advice for effective campaigning36:42 Circular economies38:53 Plastic - it's everywhere40:40 How to lobby - transparency and connections45:52 Just Stop Oil – Are they effective?50:22 Helping businesses become more sustainable53:55 Community and brand59:19 Interview roundLinksCheck out SAS’s websiteFollow Giles on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotes. This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

What should you do if you have a brilliant business idea but don’t have the funds to bring it to life? In today’s episode of All About Business, I'm joined by venture capitalist Sasha Kaletsky. Sasha is the co-founder of investment firm Creator Ventures which he started with his cousin Caspar Lee. They have injected millions of dollars into digital tech companies in six short years.  In this episode, we explore how to craft the perfect pitch, how social media is shaping our economy, and how you can use simple AI tools to scale your business quickly.Sasha Kaletsky is the co-founder and Managing Partner at Creator Ventures, a firm that invests in technologies shaping the digital landscape. Before founding Creator Ventures, Sasha gained extensive experience in private equity, technology, and consulting. He started at Bridgepoint in private equity, contributed to the launch and expansion of Uber, and worked as a consultant at the Boston Consulting Group.Timestamps01:58 Introduction02:31 Creator Ventures17:37 Setting up in the United States18:48 CEOs becoming creators20:35 Building companies with AI25:51 The future social landscape29:28 Uber31:12 The network effect34:04 The secret behind a 5-Star passenger rating35:09 What makes a good pitch39:18 How Sasha determines future markets41:12 Presenting to VCs42:39 Due diligence43:20 How to pitch to Sasha43:53 Working with family47:06 When due diligence fails49:15 How companies can make better use of AI54:53 Interview roundLinksSend Sasha your pitch Check out Creator VenturesFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.

How can you use psychology to quickly go from struggling employee to productivity machine? Today’s guest on All About Business is Octavius Black CBE, the co-founder of MindGym, a corporate learning company that merges behavioural science with leadership development to turn struggling teams into powerhouses of productivity.In this episode, we discuss the psychology behind high performance, why most leadership programmes are a waste of time, and the psychometric test that can predict your team’s future. Octavius Black CBE is the founder and executive chair of MindGym, a company that delivers corporate learning and development programmes through 90-minute training sessions known as workouts.Octavius has also co-authored several books that provide actionable insights and techniques to improve mental fitness and overall wellbeing. In recognition of his contributions to business, Octavius was appointed Commander of the Order of the British Empire (CBE) in 2023.Timestamps00:41 The origin story of MindGym03:50 The 90-minute learning revolution07:11 Coaching and performance improvement13:24 The importance of belonging and inclusion19:43 HR challenges and innovations27:42 Addressing workplace stress and wellbeing30:15 Five conditions for thriving at work35:39 The role of feedback in the workplace41:54 The importance of emotional self-regulation49:06 The future of AI in talent developmentLinksSign up for MindGymRead Octavius’ bookFollow Octavius Black on LinkedInFollow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How would a Jeweller who has become a favourite amongst the royal family start from scratch in 2025?In this episode of All About Business, James interviews Kiki McDonagh, a fifth-generation jeweler renowned for her work with high-profile clients including Princess Diana and the current Princess of Wales. They discuss how she transformed the perception of fine jewellery, making it more accessible and encouraging women to buy for themselves. She shares insights into her design inspiration, the evolution of her brand, and the importance of business strategies such as starting small, maintaining strict financial oversight, and building customer trust. Celebrating 40 years in the industry, Kiki outlines her future plans, including expansion into the American market. Timestamps03:26 Designing with passion and innovation05:21 Building a brand and customer relationships14:32 Navigating the luxury market20:26 The impact of social media and online sales26:36 Advice for aspiring jewellers31:53 Building trust and brand identity38:37 Challenges and opportunities in the jewellery industry49:18 Expanding into the American market53:03 Looking forward: Future plans and reflectionsLinks:Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at Reed GlobalVisit Kiki McDonagh hereVisit Kiki McDonagh on InstagramThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

How do you build a brand that not only speaks to a whole generation of women, but also transforms an entire industry?In this episode of All About Business, I sit down with Sharmadean Reid MBE, the trailblazing entrepreneur behind brands such as WAH Nails, Beautystack and The Stack World. We discuss her experiences navigating the fashion and tech industries, how the pandemic changed her outlook on business, and the inspiration behind her new luxury beauty brand, 39 BC. Sharmadean Reid MBE is an entrepreneur, creative consultant and advocate for women’s empowerment. Her work focuses on women’s power, equity and ownership. Sharmadean launched WAH Nails in 2009 as a place for women to hang out, form friendships and build communities while getting creative nail designs. She also founded beauty booking system, Beautystack in 2017, as well as The Stack World in 2021.In recognition of her contributions, Sharmadean received an MBE in 2015 from Queen Elizabeth II. She published her first book, New Methods for Women in 2024, and is currently working on her second book, along with a scripted TV show about female founders.Timestamps01:30 The birth of WAH Nails05:54 From nail salon to global brand10:09 The transition to tech and venture capital12:08 Building Beautystack20:10 Challenges and reflections during the pandemic26:06 The pivot to The Stack World30:38 Corporate anarchy and women's independence36:31 Introducing 39 BC49:25 Future projects and visionLinksCheck out The Stack WorldRead Sharmadean Reid’s bookSubscribe to Shamadean Reid’s newsletterFollow Sharmadean Reid on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotesThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

In December 2020, the UK signed its first post-Brexit trade deal with Turkey, safeguarding a £18.6bn relationship. But how did Turkey become so important for UK business?In this episode of All About Business, I’m joined by Livio Manzini, Chairman and CEO of Bell Holding, a packaging and services company based in Turkey. We explore Turkey’s secret to efficient manufacturing, why trade wars are bad for everyone, and why ditching the Gregorian calendar might be good for business.Livio Manzini has been the Chairman and CEO of Bell Holding since 1993. Bell Holding owns packaging and services companies, which includes Reed Recruitment Turkey. Livio is also an Honorary Chair of the Italian Chamber of Commerce and Industry in Turkey, where he fosters economic relations between countries by promoting bilateral trade, supporting SMEs, and promoting sustainability initiatives.Timestamps01:43 Who is Livio Manzini?08:15 The Gregorian calendar15:35 Bell Holding, Turkey21:15 Where the trade war is heading25:13 Why the US and Europe have failed to compete in manufacturing27:13 The four-day vs five-day work week29:26 Livio on tariffs30:38 Advice for businesses in a fractured world36:30 Where to find opportunities38:04 Generational businesses and succession planning42:41 Advice on starting a dream business43:43 The relationship between service businesses and manufacturing businesses46:45 Climate changeLinksFollow Livio Manzini on LinkedInVisit Bell Holding's websiteFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at https://www.reed.com/?utm_medium=AABshownotes.This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Consistent branding has the power to increase your revenue by up to 20%.  But with massive rebrands making headlines for all the wrong reasons, how can you refresh your image without alienating your audience?In this episode of 'All About Business,' I sit down with David Robertson Mitchell, who spent almost a decade working as a brand consultant for Mercedes’ Formula One team.We discuss how he helped build Lewis Hamilton’s influential brand with the Mercedes’ Formula One team, the secret to getting your finance director on board with your marketing plans and why Jaguar’s recent rebrand might not be as terrible as you think.   David Robertson Mitchell aka The Brand Rover,  is the Founder and Managing Director of dna-rB, a brand consultancy that works with individuals, businesses and sport teams to define brands, support the implementation of brand strategy and help manage reputations. dna-rB specialises in personal and corporate branding, ensuring alignment between a company’s brand and the personal brand of its CEO.Timestamps02:43 Branding Mercedes’ Formula One team07:14 Lewis Hamilton's personal brand evolution14:12 Branding success stories in sports17:11 Rebranding challenges and strategies30:31 The importance of messaging34:25 Consistency in branding and marketing39:40 Personal branding strategies42:42 The CEO brand52:14 Reputation managementLinksCheck out David Mitchell's websiteFollow David Mitchell on LinkedIn Follow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.

With new economic policies forcing UK businesses to tighten their purse strings, how can we keep the UK’s entrepreneurial spirit alive, while also getting the economy back on track? In this episode of All About Business, I’m joined by Luke Johnson, the serial entrepreneur who spotted some of the UK’s most popular food brands, including Pizza Express, The Ivy and Gail’s Bakery.  We discuss how to spot a winning investment, what the UK should be doing to promote entrepreneurship, and Luke’s five tips for reviving the economy.Luke Johnson is an entrepreneur known for expanding the Pizza Express brand.  He also founded Signature Restaurants, which owned notable restaurants including, The Ivy, and Le Caprice. Luke is currently Chairman of Risk Capital Partners, a private equity firm. From 2015-2021 he wrote a regular column for The Sunday Times where he shared his business expertise.Timestamps02:11 Who is Luke Johnson?06:36 The traits entrepreneurs need to have07:23 Pizza Express beginnings11:36 Being a projector13:40 The British business climate23:19 Risk Capital Partners26:03 Gail's Bakery27:33 Luke's business formula31:56 How we can encourage entrepreneurship in the UK36:09 Luke's book and weekly column For entrepreneurs40:56 Television and the arts46:04 Future projects with Risk Capital Partners49:05 Reed Interview RoundLinksGet Luke’s book Visit Luke’s websiteCheck out Risk Capital Partners Follow Luke on LinkedInFollow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

With 77% of 13-18 year olds using artificial intelligence in some way, how can we make sure young people are using AI effectively while also protecting them from its potential dangers? In this episode of All About Business, I sit down with Philip Colligan, the CEO of Raspberry Pi Foundation, which provides free AI education to children across the globe. We discuss why AI is becoming more and more human-like, how to build a global network and why asking AI to help with homework might not be such a bad thing. Philip Colligan is the CEO of the Raspberry Pi Foundation, a charity that promotes computing education for young people. The Foundation aims to help young people realise their full potential through the power of digital education.Timestamps02:05 Raspberry Pi going from charity to billion-pound business07:07 The IPO journey and listing Raspberry Pi15:39 AI literacy and preparing the next generation27:44 The role of AI in education31:07 Inspiring young minds36:45 Global expansion and partnerships39:06 Challenges and strategies for global outreachLinksCheck out Experience AI Visit Raspberry Pi foundation’s websiteVisit Code ClubVisit Hello WorldFollow Philip on LinkedIn Follow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

The UK’s life science sector is booming, generating over £100 billion in turnover in 2022. And with more and more companies entering the space, how do you marry business and science to create a drug that not only makes money but saves lives.In this episode of All About Business, I sit down with Dame Kate Bingham, Managing Partner at SV Health Investors, specialising in biotechnology investments. Kate has over 30 years of experience in healthcare investment and led the UK's vaccine task force during COVID-19.She shares the ins and outs of health care investment, the challenges that came with leading the UK’s vaccine taskforce, and what she did when the press questioned her credentials. Dame Kate Bingham is a venture capitalist and biotech investor. She is best known for her role as the chair of the UK Vaccine Taskforce during the COVID-19 pandemic, where she led efforts to procure and distribute vaccines. Katie is currently a managing partner at SV Health Investors, specialising in biotechnology investments. Kate was awarded a Dame Commander of the Order of the British Empire (DBE) in 2021.Timestamps02:22 Kate Bingham's career journey05:42 Precision medicine and disease modification12:01 The future of healthcare and AI14:18 Dementia discovery funds and new drugs20:32 The challenges and rewards of venture capital24:29 The Importance of constructive relationships in venture capital30:37 Challenges and successes of the vaccine task force40:32 Navigating political and public scrutiny49:59 Women in science and leadershipLinksFollow Kate on LinkedInVisit Kate’s company websiteFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you go from cleaning toilets to running a multi-million pound company?In this episode of All about business, I sit down with Neil Clifford, the CEO of luxury footwear brand Kurt Geiger. Neil left school with just one O-Level, and rose to become a top player in the retail industry. We discuss the lessons Neil learned from his early retail jobs, why CEOs shouldn’t work from home, and how he helped turn Kurt Geiger into a multimillion pound international business. Neil Clifford started his career at Kurt Geiger as a store manager and worked his way up to becoming CEO over the course of 20 years. He has been instrumental in expanding the business internationally and launching its online presence. The brand has grown to operate in 28 countries with 57 standalone retail locations.Neil is also dedicated to giving back to the community, having set up The Kurt Geiger Kindness Foundation which aims to raise £1 million every year to support young creatives. The Foundation has also created Business By Design, an academy for 18-20 year olds to upskill and prepare them for careers in fashion.Timestamps03:12 First jobs and rising through the retail ranks13:17  Career breakthroughs22:12 Private equity and global expansion37:36 Strategies for business growth40:05 Personal reflections50:24 Philanthropy and social responsibilityLinksCheck out Kurt GeigerFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

A recent YouGov survey found that 82% of managers are ‘accidental'. So, what is an accidental manager? Why are there so many of them, and just how much is it affecting results within your business?In this episode of All About Business, I sit down with Ann Francke OBE, the CEO of the Chartered Management Institute (CMI) which provides training, qualifications and resources for managers.She reveals her tips for dealing with toxic bosses, how line managers impact employee wellbeing, and the key skills every manager needs to be successful.About AnnAnn is CEO of the Chartered Management Institute, an organisation that creates confident leaders through leadership development training, qualifications, and research. She started her career at Procter & Gamble and has held senior executive positions at Mars, Boots, Yell and BSI. She is an expert on gender dynamics in the workplace and has written a book about how to create a gender-balanced workplace. Ann also wrote the Financial Times Guide to Management and was named as one of the Top 100 Women to Watch in the 2015 Female FTSE Cranfield report. In 2020, she was awarded an OBE for her services to workplace equality.Timestamps02:38 The importance of professional management training06:56 Key skills for new managers16:49 The impact of conscious leadership21:37 Dealing with bad management 31:28 Addressing conflict and toxic behaviour37:28 The role of line management in organisational success39:19 Sponsorship vs mentorship44:56 Examples of effective leadership48:24 Gender balance and inclusivity in the workplace51:39 The say-do gap in inclusivity54:13 The importance of professionalising managementLinksFollow Ann on LinkedInRead Ann’s bookGet management trainingFollow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How can you use data to increase revenue, improve customer relationships, and make better business decisions?In today’s episode of All About Business, I speak with Anita Dougall, the co-founder and CEO of data consultancy firm, Sagacity. Anita started the business in 2005, and since then has helped companies like AA, British Gas, and Moonpig spin their data into business gold. She reveals how to use data to optimise customer engagement, drive revenue, and resolve the billing issues that could be costing you millions.About AnitaAnita is the CEO and founding partner of Sagacity, a leading consultancy that specialises in providing data-driven insights to help businesses maximise their returns. Before co-founding Sagacity in 2005, Anita worked in investment banking. Her experience in financial and commercial roles that relied heavily on technology, led to her becoming an independent consultant, eventually co-founding Sagacity.In 2025, Anita was recognised on the E2E Female 100 track list, which celebrates the UK’s fastest growing female-led or founded businesses.Timestamps00:31 Understanding data04:55 Improving customer engagement06:28 Billing and debt collection 20:03 Anita's career journey30:13 Business growth37:30 Choosing the right investor42:46 Recruitment and company culture45:58 Data usage and permissionsLinksVisit Sagacity’s websiteRead about Anita’s recognition on the E2E Female 100 track listFollow Anita on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit www.flamingo-media.co.uk

How do you turn an idea you had at uni into a multimillion-pound enterprise? UNILAD and LADbible founder, Alex Partridge, started both companies while he was studying at university, and was a millionaire by the time he was 25.In this episode of All About Business, we discuss the power of social media, the podcast that led to his ADHD diagnosis, and the harrowing court case that almost cost him everything. About AlexAlex Partridge is the founder of UNILAD and LADbible, two of the UK's most popular news and entertainment platforms. He has been open about his struggles with ADHD, and has written a book that explores how the diagnosis has impacted his life and career. Alex also hosts the podcast, ADHD Chatter, where he discusses ADHD with leading experts, celebrities and psychiatrists.Timestamps00:43 Alex's early entrepreneurial ventures03:58 Late-night pizza deliveries06:19 The birth of UNILAD09:12 Going viral and building a team18:08 Challenges and legal battles22:37 Facing the courtroom: A flashback to childhood anxiety30:33 Alex’s ADHD diagnosis40:08 Starting a new career42:29 Advice for aspiring entrepreneursLinks:Watch Alex’s podcastRead Alex’s book Follow Alex on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit www.flamingo-media.co.uk

In a world where consumers are obsessed with Temu and SHEIN, how can you attract customers to your high-end brand while staving off competition from cheaper alternatives? In this episode of All About Business, I speak with Billie-Jo Cronin, the founder of luxury accessories brand, Good Squish.   Billie-Jo and her brother, Phoenix, bootstrapped the company, selling 1,900 units in under a year, while also gaining celebrity endorsements.We discuss how they grew the company organically through Instagram, why community is central to their brand, and why local production and quality control go hand in hand. About Good SquishGood Squish is an independent brand that specialises in hand-stitched accessories made from dead stock fabrics, which helps to reduce waste by repurposing materials that would otherwise go unused. Their products, which include scrunchies, hair pins, keychains and tote bags, feature whimsical and creative designs. Timestamps01:26: The Concept of Dead Stock02:22: The Organic Growth Journey08:31: Maintaining Quality and Customer Satisfaction14:56: Expanding Internationally19:35: Working with Family23:31 Decision-Making and Idea Curation24:36: Challenges and Benefits of Collaborations32:40: Celebrity Endorsements and Organic Growth36:49 Future PlansLinksCheck out the Good Squish websiteFollow Good Squish on InstagramFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Concern around AI is higher than ever. But could 2025 be ‘make or break’ for businesses who have yet to embrace it? In this episode of 'All About Business' I talk with sibling duo, Richard and Archie Hollingsworth, founders of Fixer AI. They discuss their journey from bootstrapping a $5 million agency to spearheading an innovative AI personal assistant tool which they say can give you an hour back every day. They share insights from their transformative stint in Silicon Valley, reflect on the impactful role of AI in modern businesses, and highlight why 2025 is a pivotal year for AI adoption. Timestamps04:24 Building Fixer AI07:00 Success and Growth of Fixer AI21:05 The Accelerator Experience30:04 Moving to San Francisco: A Family Decision31:02 Cultural Diversity in the Accelerator Program32:13 Lessons from the American Business Culture33:14 The Power of Being Direct36:27 Adapting to the American Market38:05 Building a Strong Team41:34 Brothers in Business: Trust and Dynamics44:46 Hiring and Scaling Up54:09 Future Goals and ReflectionsLinksFollow Archie on LinkedIn: https://www.linkedin.com/in/archie-hollingsworth-a07168152/ Follow Archie on LinkedIn: https://www.linkedin.com/in/richard-hollingsworth-444b8589/ Visit Fyxer.AI: https://www.fyxer.comFollow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media.

Entrepreneurs often possess traits that drive their success in business. But what if these same traits were also the root cause of deteriorating mental health, and, if left unaddressed, could ultimately lead to the collapse of their entire business?In this episode of All About Business, I sit down with Jan Gerber, CEO of Paracelsus Recovery, the world’s no.1 exclusive mental health clinic for the rich and famous.He reveals the traits both entrepreneurs and criminals share, how to foster well-being in the workplace and why mandatory mental health checks might just save your business. Paracelsus Recovery takes a unique, tailored approach to treating its patients and has extensive experience at treating CEOs, UHNW individuals and those with a public profile.Timestamps:03:25 Recognizing Burnout and Mental Health Issues08:17 The Role of Addiction and Self-Medication12:46 Entrepreneurial Traits and Their Dark Side19:48 The Concept of Reparenting23:27 Balancing Physical Health and Business28:02 The Importance of Confidentiality in Mental Health34:09 Understanding the Impact of Information Diet39:58 Building Trust in Mental Health Services48:12 The Role of Psychedelics in Mental Health Treatment53:34 Mental Health Strategies for Business Leaders01:01:36 Promoting Mental Fitness and ResilienceLinks:Follow Jan Gerber on LinkedIn: https://www.linkedin.com/in/gerberjan/ Visit Jan Gerber’s website: https://jangerber.com/ Learn more about Paracelsus Recovery: https://www.paracelsus-recovery.com/enFollow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

Businessman, philanthropist, a maverick at turning strange ideas into success. In this very special episode, and in celebration of his 91st birthday, I sit down with my father, Sir Alec Reed. Sir Alec founded Reed in 1960 from a carpet shop in Hounslow with just £75 in his pocket. Since then, he’s founded several charities, launched a business school and in 2011, was knighted for his services to business and charity. Born in Hounslow in 1934, Sir Alec Reed left school at 16 and ten years later founded Reed Recruitment, which has grown into the UK’s largest family-owned recruitment company. Today, he shares his insights from over seven decades in business, the lessons he’s learnt along the way and why ideas are the real currency of business.Awarded the Beacon Prize in 2010 and knighted in 2011, Sir Alec’s flagship charity initiative, Big Give, has raised over £346 million for a variety of causes, including Womankind and Ethopiaid, both of which he also started.Timestamps00:00 Intro02:03 Sir Alec Reed03:27 Starting Out in Life - Accountant04:13 Joining Gillette - An Idea Company04:44 Early Business Ideas - Toy Soldiers05:43 The Reed Brothers - Printing Business06:26 Taking The Wrong Course07:44 A Tremendous Urge to be Self Employed10:31 Starting An Employment Agency13:31 Working On Your Own - Undiluted Ideas16:48 Learning to Raise Alternative Funding18:45 A Family Business - One Route to Consider - Risks and Benefits23:43 The End Game - Exits - Inheritance and Selling25:16 Philanthropy - Foundations and Charities27:35 Cancer - Selling a Business and Financing a Charity32:14 A New Approach to Charity - A Social Innovation34:48 The Big Give38:36 Looking at Failure as a Road Sign to Change Direction41:39 Ideas! An Idea a Day as an Exercise47:51 Wrap Up and Thank YouLinks: Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/Find out more about Big Give: https://donate.biggive.org/All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo Media

How can you turn everyday employees into strong leaders who are proud to work for your business?In this episode of All About Business, I sit down with executive coach and 'Life’s Work' founder, Steph Rix.  She explains how you can beat imposter syndrome for good, the difference between leadership and management and how you can use your personal values to become a better leader.Steph is the Founder and Managing Director of Life’s Work where she provides team, career and Leadership coaching for businesses and individuals.She has a Masters in Career Development and has been an executive coach for almost ten years.00:58 Defining Leadership: Self-Awareness and Values08:08 The Role of Values in Leadership12:27 Dealing with Self-Doubt and Imposter Syndrome17:37 Overcoming Overthinking and Taking Action23:31 The Importance of Transparency in Organizational Change28:39 Navigating Difficult Conversations35:03 Supporting Employee Development on a Budget40:46 Identifying and Nurturing Potential in Employees45:20 Final Thoughts and ReflectionsGet coaching for your teamFollow Steph on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

With over a quarter of UK workers experiencing negative wellbeing because of work, how can you improve your own mental wellbeing, and stop being frazzled for good?In this episode of 'All About Business,' I sit down with comedian, writer and mental health advocate Ruby Wax OBE. We discuss how mindfulness can transform your mental health, how businesses can support struggling colleagues and the time Trump left her stranded in Arkansas. Ruby Wax OBE is an actress, comedian, writer, television personality, and mental health campaigner. In 2017, Ruby founded the Frazzled Cafe,  a community based on the power of emotional openness that provides space where anyone can come and be listened to without judgment. Ruby has also released a range of best-selling books, including I’m Not As Well as I Thought I Was in May 2023. Ruby also offers leadership and management training, using workshops and practical exercises to enable business leaders to create trust and rapport and more skilled communication with clients and colleagues. 02:59 The Ruby Wax Brand 06:14 Mindfulness and Personal Growth15:31 Frazzled Culture and Authenticity28:24 Connecting with People in Business31:19 Rickman's Wisdom: Let People Come to You33:53 Managing Stress and Mental Fitness in the Workplace35:40 The Importance of Authenticity and Self-Management39:05 The Power of Community and Connection43:41 A Hilarious Encounter with TrumpJoin Frazzled CafeBuy Ruby’s booksVisit Ruby Wax’s websiteFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to get your brand heard, visit Flamingo-media.co.uk

How do you keep wildlife business running in the face of social, political and cultural change?In this episode of All About Business, I speak to Reggie Heyworth, the owner of one of the UK’s biggest wildlife parks. Cotswold Wildlife Park, which was started by his father all the way back in 1969.  We discuss how he took over the business from his father, how they kept the animals alive during the pandemic as well as  his thoughts on the ‘anti-zoo brigade.’ Reggie grew up in the Cotswold Wildlife Park, a business his father started in 1969, and which has grown into one of the UK’s largest wildlife parks. For several years, he worked as a conservationist on the African continent. In 2012, he returned to the UK to take over the running of the park. He created the park’s famous gardens, and also runs a number of initiatives, including Keeper for the Day, where you can learn about the animals and how they are looked after. 01:13 The Origins of the Wildlife Park04:03 Early Challenges and Successes10:29 Modern Zoo Practices and Conservation21:07 Reggie's Return and Leadership22:16 Impact of COVID-19 on the Wildlife Park27:17 Navigating the Reopening Challenges28:29 Reassessing Business Strategies32:15 Difficult Decisions During the Pandemic35:51 Leadership and Team Building Insights37:44 The Importance of Loving Animals41:19 Future of Wildlife Conservation43:23 Creating a Beautiful Environment47:01 Looking Ahead: Five Years from Now48:07 Conclusion and Final ThoughtsVisit Cotswold Wildlife ParkFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

With new sustainability laws coming into play, how can you make sure your organisation is ESG-ready, without sacrificing your bottom line? In this episode of All About Business, I’m joined by Profit with Purpose founder Isabel Kelly, where we discuss all things ESG. We explore how you can meet your social and environmental goals while still remaining profitable, and how you can develop an authentic strategy that goes hand in hand with your brandIsabel is the Founder of Profit with Purpose, a consultancy firm that works with companies to create and embed social impact strategies into businesses and brands. Isabel is a non-executive director at TPXimpact, an AIM-listed tech company where she Chairs the ESG Committee. She is also a member of the board at The Big Give and is a social impact careers advisor for MBA students at the Said Business School, Oxford University.Timestamps00:57 Introducing Isabel Kelly and Profit With Purpose02:12 The Origin Story of Profit With Purpose03:03 Integrating Social Impact in Business06:42 Defining Authentic Purpose09:02 Challenges and Resistance in Purpose-Driven Business13:45 Navigating ESG Legislation and Reporting24:57 The Role of B Corps in Purpose-Driven Business31:56 Airlines and Vaccine Financing32:53 Promoting ESG in the Workplace33:33 Salesforce's Environmental Journey35:26 Challenges and Controversies in ESG37:36 Purpose-Driven Business Strategies39:50 Becoming a B Corp42:12 Consulting for ESG and Purpose48:30 Diversity and Inclusion in Boards52:07 Metrics and Reporting for ESG55:58 Final Thoughts and Future GoalsLinksFollow Isabel Kelly on LinkedIn: https://www.linkedin.com/in/isabelkelly-pwp-esgx/Check out Profit with Purpose: https://profitwithpurpose.co.uk/ Explore the UN’s Sustainable Development Goals: https://sdgs.un.org/goalsFollow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

In this episode of 'All About Business', James is joined by Sue Douglas, who transitioned from a medical journalism background to becoming a top Fleet Street editor. She discusses her move to apartheid-era South Africa as a reporter for the Rand Daily Mail and witnessed significant historical events firsthand. Returning to the UK, she navigated her way through the competitive media landscape, encountering both setbacks and successes, ultimately finding her place in the vibrant and chaotic world of Fleet Street journalism.Timecodes:00:00 Introduction to the Podcast00:28 Guest's Career Beginnings00:38 Journey to South Africa01:22 Reporting in South Africa03:05 Return to Fleet Street03:50 Joining News of the WorldFollow Sue Douglas on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

In this bonus episode of 'All About Business,' Journalist, Tech CEO and Entrepreneur, Sue Douglas, explores the complexities of balancing business management and leadership with personal life responsibilities. Sue delves into the gender dynamics within professional settings, the historical and biological roles of men and women, and the struggle for achieving a balanced work-life equilibrium. The conversation also touches upon personal anecdotes about parenting, societal expectations, and the implications of more women entering the workforce. Timecodes:00:00 Introduction to the Podcast00:27 Gender Differences and Career Choices01:12 Balancing Career and Family02:21 Reflections on Parenting03:29 Community and Work-Life Balance05:14 Gender Pay Gap and Workplace Inequality07:02 Concluding Thoughts on Gender RolesFollow Sue Douglas on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

In this bonus episode of 'All About Business,' James is joined by Journalist, Entrepreneur and Tech CEO Sue Douglas. She delves into a chilling investigation from the 1980s when, as a young medical correspondent she uncovered a story about potentially AIDS-contaminated blood used for transfusions, risking public health. She describes the challenges, including government hesitation, media backlash, and the impact of her ground-breaking report that led to a public inquiry 40 years later. Timecodes:00:00 Introduction to the Podcast00:28 A Chance Encounter Leads to a Big Story01:58 Investigating the Blood Contamination04:09 Breaking the Story06:28 The Aftermath and ReflectionFollow Sue Douglas on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Imagine losing everything. Then imagine turning it all around and becoming a multi-millionaire within 5 years. In this episode of 'All About Business', entrepreneur, property investor, and author Rob Moore shares his journey from being £50,000 in debt to becoming a multi-millionaire in less than five years. Rob discusses his philosophy on money as a store of time, value, and energy, the importance of finding opportunity, raising money, and building a business from scratch. We explore his views on the significance of hard work, the role of education in preparing future entrepreneurs and the critical aspects of building a personal brand in today's digital age. Timestamps01:44 Podcast Introduction and Guest Welcome03:34 Rob Moore's Early Life and Influences05:05 The Turning Point: Meeting a Business Partner09:23 The Rise of a Training Business14:47 University vs. Entrepreneurship27:11 The Essence of Money33:38 Recruitment and Team Building36:56 The Importance of Management Skills39:02 Integrity and Honesty in Recruitment41:42 The Role of LinkedIn in Personal Branding48:24 The Value of Hard Work and Entrepreneurship52:51 Rob Moore Foundation: Supporting Young Entrepreneurs59:20 Finding the Right Business Partner01:08:04 The Significance of Personal BrandLinksFollow Rob Moore on LinkedInFollow Rob Moore on InstagramVisit Rob’s websiteFollow James Reed on LinkedinAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Are you ever too old to turn your favourite hobby into a brand-new business venture?In this very special episode of All About Business, James Reed is joined by his wife Nicola, founder of the successful drinks company, Beeble.Nicola shares how she turned her husband’s birthday gift into a thriving business, the ups and downs of bootstrapping a company with her daughter’s friend, as well as some rather disturbing facts about her bee colony.  Nicola is an artist, teacher, beekeeper and entrepreneur. She owns Beeble, a B-Corp that makes a wide variety of spirits with honey from her very own hives. Nicola has a Master's degree in Fine Art from St Martin's School of Art, a PGDip from Chelsea College of Arts and a teaching degree from University College London.01:37 Introduction02:27 Nicola Reed's Beekeeping Journey04:43 Turning Honey into Spirits07:45 The Beeble Brand and Business Growth13:22 Balancing Business and Passion for Bees23:54 Insights and Lessons from Beekeeping27:07 Beekeeping Courses and Techniques28:31 Personal Experiences with Bee Stings30:39 The Undertaker Bee and Bee Communication32:49 Challenges in the Spirit Business36:11 Marketing Strategies and Customer Feedback41:36 Beekeeping in Prisons43:17 The Joys and Challenges of Beekeeping46:03 Future Plans for Beeble48:25 Conclusion and Final ThoughtsTry Beeble’s delicious honey whiskyTake a beekeeping courseFollow Nicola Reed on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Climbing to the top of the ladder can be tough. With competition from peers, how do you stand out so you can get that promotion and even become Managing Director?In this episode of All About Business, James is joined by Donna Murrell, Managing Director of Reed in Partnership. Donna began her career at Reed as an entry-level employment advisor and worked her way up to the very top. In this conversation, she shares little known strategies for boosting your career, explains why diversity in leadership is so important and gives actionable advice for building your confidence no matter where you are in your career.Donna is the Managing Director of Reed in Partnership, a branch of Reed which delivers public services such as employment support, wellbeing advice and DVSA testing. Donna has been at Reed for over 20 years, starting as an Employment Advisor.00:58 Introducing Donna Murrell07:47 Expanding Reed in Partnership09:54 Leadership and team building13:08 Donna's management philosophy20:44 Going from Operations Director to Managing Director25:16 Advice for aspiring leaders29:51 Spotting and nurturing talent31:25 Creating Opportunities for Employee Engagement37:01 Embracing curiosity and learning39:30 Women in leadership: challenges and progress49:34 Preparing for career progression52:05 Building confidence and overcoming anxiety54:49 Reed interview roundFollow Donna on LinkedInFollow James Reed on LinkedInLearn more about Reed in PartnershipAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

With seventy percent of online buyers abandoning their shopping before checkout, how can you create a frictionless customer journey that only takes ten seconds?In this episode of All About Business, James Reed speaks to customer experience expert Todd Unger. Todd reveals why most customer journeys don’t work, how low-cost AI can help you understand your customers better, and the hit Ariana Grande song that could transform your approach to customer experience.Todd Unger is the Chief Experience Officer at the American Medical Association, overseeing membership, marketing and customer experience initiatives. His book, the ten-second customer journey explains how you can rapidly convert customers online, drawing on Todd’s 30 year career in marketing and customer experience.02:00 Meet Todd Unger: Chief Experience Officer03:27 The evolution of Customer Experience08:04 The four points of CXO10:50 The importance of frictionless experience18:07 Building effective digital services24:10 Building a culture of testing and experimentation26:17 The role of AI in modern testing26:44 AI's impact on the 10 second customer journey28:03 Leveraging technology partners for AI34:29 Practical applications and future of AI45:17 Customer experience advice for entrepreneurs48:27 Reed interview roundFollow Todd Unger on LinkedInVisit Todd Unger’s website: https://www.toddunger.com/Buy Todd Unger’s book Follow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo-media.co.uk

Being a socially conscious business is becoming more and more important, but can it really help you grow your brand long-term? In this episode of All About Business, James Reed sits down with Centre for Social Justice CEO and proud Leeds native, Andy Cook. They explore the unseen world of philanthropy, why small charities are often more powerful, the best interview questions to ask future employees, and the steps you can take to become a brand locals love. Andy is CEO of The Centre for Social Justice, an award-winning organisation that aims to solve Britain’s most pressing social issues through political change. Hailing from Leeds, Andy founded another award winning charity that helped disadvantaged youth across the Midlands.  Since then, he’s become an advisor to several leading philanthropists and CSJ has been awarded social policy Think Tank of the Year for the last 2 years.1:56 - Introducing Andy Cook - CEO for the Centre for Social Justice2:48 - The Centre for Social Justice8:43 - The five areas of help that affect Society9:58 - The Big Give13:38 - The importance of giving people opportunities16:56 - The power of smaller charities 19:04 - Where do donations go and how to make the process better21:07 - Should businesses engage more with philanthropy?25:35:00 - The Kickstart Program27:40:00 - Finding a balance between education and employer's needs31:36:00 - The Centre for Social Justice Foundation34:36:00 - Why businesses should be more involved in the education system38:18:00 - How you can help40:10:00 - Reed interview segment41:50:00 - Wrap up and final thoughtsFind out more about the CSJFollow Andy on LinkedInRegister for the Green Match FundDonate to a cause you care aboutFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to get your brand heard, visit Flamingo-media.co.uk

Talent and customers aren’t just looking at the product or service your company provides. They’re choosing organisations with purpose over those who only prioritise profit. In this episode of 'All About Business,' James is joined by Becky Willan, CEO of Given, part of Anthesis. They explore the importance of implementing purpose into the heart of your business,, the impact of ESG and sustainability on brands, and practical steps for organisations to align profit with meaningful societal impact. Becky shares her journey from working at Body Shop to founding Given, and discusses how companies like John Lewis and Lloyd's Banking Group are navigating purpose-driven transformations.01:31- Introduction02:26- Meet Becky Willan03:13- Defining Purpose in Business03:48- The Journey of Given07:41- Implementing Purpose in Organisations11:32- Case Study: John Lewis Partnership20:31- Case Study: Lloyd's Banking Group24:01- Advice for Entrepreneurs29:54- Evidence of Purpose-Driven Business Success31:25- Purpose vs. Philanthropy: Understanding the Difference33:52- Reed's Purpose-Driven Philanthropy Model34:54- Steps to Implementing Purpose in Your Organisation36:44- The Importance of Employee Engagement and Culture40:14- Challenges and Pitfalls in Purpose-Driven Organisations42:54- Case Study: Centrica's Purpose Transformation49:49- IKEA's Purpose and Philanthropy51:35- Personal Reflections and Future Aspirations53:56- Conclusion and Final ThoughtsFind out more about Given Follow Becky on LinkedIn: Follow James on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

What if there was a model your business could use to smash your targets faster? And with a team of no more than 10? In this episode of All About Business, James speaks to Alex Day, Managing Director of Big Give. Alex explains how his small team of ten has managed to raise hundreds of millions of pounds for charity. They also discuss how technology is transforming the charity sector, why philanthropy is good for business, and the psychology behind giving money away.Alex Day is Director of Social Impact at Reed and Managing Director of the Big Give, the UK’s biggest match funding charity. Every year, Big Give runs a variety of match funding campaigns, including the Green Match Fund, Kind2Mind and the Christmas Challenge. Since 2008, they’ve raised over £300 million for charities all over the world. Timestamps00:00- Intro02:31- How Big Give's Match Funding Works03:38- The Psychology Behind Match Funding05:38- Campaigns and Themes of Big Give08:18- Digital Transformation in Charity Fundraising12:53- Running a Lean and Effective Team16:37- Engaging Big Figures in Philanthropy23:42- Identifying Your Passion for a Cause25:16- Setting Ambitious Goals27:37- The Importance of Ambition in Social Impact29:26- Supporting Smaller Charities30:50- Innovative Match Funding Strategies31:59- The Contagious Nature of Generosity32:32- The Christmas Challenge Campaign34:18- Philanthropy in Business37:18- The Philco Model41:33- Quickfire Round43:38- Conclusion and Final ThoughtsLinksVisit the Big Give website: https://donate.biggive.org/See what difference you can make: Big Give Christmas Challenge 2024Double the difference this Christmas NOW Follow James Reed on LinkedInFollow the Big Give on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable. In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices.Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision. Timestamps01:55- Family Dynamics in Business02:27- Building an Authentic Brand03:57- The Role of Culture and Trust08:23- The Evolution of Other Voices10:35- The Digital Transformation14:33- The Growth of Other Voices20:39- Maintaining the Core Ethos23:32- Navigating the Pandemic24:30- The Birth of Other Voices Courage25:21- Live Performances in Iconic Locations26:51- Challenges and Triumphs in the Music Industry28:59- Spotting and Nurturing Talent33:13- The Unique Experience of Performing in Dingle38:04- Ireland's Edge: Bridging Art and Science42:18- Quickfire Round45:47- Conclusion and FarewellWatch Other Voices live on YouTubeFollow Other Voices on InstagramFollow Other Voices on Tik-TokFollow James Reed on LinkedInFind a creative job you loveFind out about the Big Give Christmas ChallengeAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors. But AI is only one piece of the digital business puzzle…In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape.He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks.About the guestOli Green is CEO of Brave Bison, a  digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose. 02:21 Digital First Approach03:18 Emerging Trends in AI04:47 Challenges in Recruiting AI Talent06:45 Improving Digital Experiences08:46 Social Media Strategies09:55 Brave Bison's Four Divisions17:18 Acquisition Strategies24:36 Integration Challenges29:18 Working with Family37:41 Public Company Benefits40:19 Conclusion and Future VisionConnect with Oli on LinkedInFollow Brave Bison on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button? In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves. Paul is a writer, producer and director whose credits include Blackadder and Mr Bean. He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.In 2015, he received an OBE for his services to advertising and the creative industries. 02:24-  Paul's Journey into Advertising05:33-  Early Career and Breakthroughs09:01-  Directing Commercials and Building a Reputation20:14-  The Walkers Crisps Campaign25:47-  Celebrity Endorsements in Walker's Ads26:09-  The Power Struggle with Supermarkets28:15-  What Makes a Good Client?29:58-  The Evolution of the Gary Lineker Campaign31:58-  The Importance of Continuity in Advertising36:10-  The Changing Landscape of Advertising42:06-  From Ads to Feature Films45:11-  Advice for the Next Generation48:19-  Reflections and Future OutlookDiscover how to connect with your customers online with our Digital Marketing CourseInterested in watching one of Paul’s movies? Check them out hereFollow James on LinkedInWatch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-cAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good? In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive.Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business.02:25 Defining Inclusivity in Business03:58 Challenges and Misconceptions in Diversity06:55 Practical Steps for Inclusivity10:57 Leadership and Inclusivity17:09 The Cost of Ignoring Inclusivity22:59 Real-World Examples and Stereotyping26:23 Gender Pay Gap and Organisational Accountability27:33 Creating Fair and Equitable Workplaces27:59 Inclusive Hiring Practices29:23 The Importance of Leadership in Inclusion30:17 Employee Advocacy and Organisational Response31:00 Personal Experiences with Leadership36:12 Balancing Work and Personal Life44:45 Recruitment Strategies and Positive Action48:16 Looking Forward: Future Goals and Reflections50:45 Conclusion and Final ThoughtsFollow Healther on Linkedin Follow Heather on XFollow James Reed on LinkedinAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

Welcome to 'all about business' with me, James Reed.Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.