27. Lewis Hamilton’s brand expert reveals the key to building a winning reputation | David Robertson Mitchell
27. Lewis Hamilton’s brand expert reveals the key to building a winning reputation | David Robertson Mitchell  
Podcast: James Reed: all about business
Published On: Mon May 12 2025
Description: Consistent branding has the power to increase your revenue by up to 20%.  But with massive rebrands making headlines for all the wrong reasons, how can you refresh your image without alienating your audience?In this episode of 'All About Business,' I sit down with David Robertson Mitchell, who spent almost a decade working as a brand consultant for Mercedes’ Formula One team.We discuss how he helped build Lewis Hamilton’s influential brand with the Mercedes’ Formula One team, the secret to getting your finance director on board with your marketing plans and why Jaguar’s recent rebrand might not be as terrible as you think.   David Robertson Mitchell aka The Brand Rover,  is the Founder and Managing Director of dna-rB, a brand consultancy that works with individuals, businesses and sport teams to define brands, support the implementation of brand strategy and help manage reputations. dna-rB specialises in personal and corporate branding, ensuring alignment between a company’s brand and the personal brand of its CEO.Timestamps02:43 Branding Mercedes’ Formula One team07:14 Lewis Hamilton's personal brand evolution14:12 Branding success stories in sports17:11 Rebranding challenges and strategies30:31 The importance of messaging34:25 Consistency in branding and marketing39:40 Personal branding strategies42:42 The CEO brand52:14 Reputation managementLinksCheck out David Mitchell's websiteFollow David Mitchell on LinkedIn Follow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.