When revenue starts taking more energy than it used to, your business model might be quietly expiring.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down the 5 warning signs that your model is losing leverage—before it turns into “death by a thousand cuts.”And of course, we don’t just diagnose the problem… we give you real-world moves to modernize, reposition, and rebuild profit.What we cover:Sign #1: Your customer evolved—but you didn’t (dated messaging, delivery, website, fewer ideal clients)Sign #2: It takes more effort to make the same revenue (discounting, higher ad spend, more follow-up, shrinking margins)Sign #3: You’re competing on reputation instead of innovation (features vs outcomes, staying modern without reinventing the wheel)Sign #4: Your revenue is too transactional (every month starts at zero = treadmill business)Sign #5: You haven’t retired or refreshed an offer in 3+ years (stability vs stagnation)Action plays we recommend:Interview your top clients and build changes from real feedbackAudit margins and cut/raise the bottom 20%Modernize one part of the customer experience every quarterAdd retainers, memberships, continuity, and value-stacked offersReduce line-item negotiation by packaging offers into clear tiers🔥 Quote to remember: “If you won’t disrupt your own model, the market will.”Learn more:Cory Mosley: Positioned for Growth + Keynotes → CoryMosley.comLon Graham: Sales leadership support → LonGraham.comSubscribe, share with a business owner, and as always—don’t panic… pivot.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.⁠Disclaimers

AI isn’t going to destroy your business.But the way you use it might.In this episode of the Grow Business Podcast, host Cory Mosley and co-host Lon Graham break down a critical conversation most business owners aren’t having: how AI can quietly erode your judgment, dilute your brand voice, damage customer trust, and weaken your strategic edge.AI is moving fast. Faster than most leaders can think.And that’s exactly where the danger lives.Inside this episode, we cover:Why speed without strategy makes your business vulnerableThe real risk of letting AI replace your judgmentHow generic AI content can erase your brand voiceWhere AI belongs in the customer experience — and where it absolutely doesn’tWhy chasing AI trends out of insecurity is a leadership mistakeYou’ll hear real-world examples, practical guardrails, and five clear strategies to ensure AI becomes an accelerator — not your ignition switch.Because here’s the truth:AI can process information.But it can’t own the consequences.If you want to use AI as a growth tool without surrendering your thinking, your voice, or your customer relationships — this episode is for you.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Strategic partnerships can accelerate revenue, expand reach, and build credibility—or quietly drain your momentum.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down when to say yes—and when to walk away.In this episode:Why defining success is the first rule of sales leadershipHow to spot red flags before committingThe difference between a partner and a dependentWhen profitability actually hurts profitabilityHow to test partnerships before making permanent commitmentsIf it doesn’t accelerate growth, protect focus, and reduce risk—it’s not strategic.The right partnership feels like leverage.The wrong one feels like a second job.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo‑Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.⁠⁠⁠Disclaimers

What if the very thing that made you successful is now the biggest threat to your business?In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham get brutally honest about a silent killer in modern businesses: ego disguised as experience.Markets don’t reward how long you’ve been around—they reward relevance. People don’t stop making money in a down economy… who’s making the money changes. And your best year? That’s not a strategy—it’s a memory.We break down how past success can quietly turn into complacency, why defending your business blocks growth, and what leadership must look like heading into 2026.In this episode, you’ll learn:Why confidence turns dangerous when it becomes complacencyHow living off your “best year” holds your business hostageThe real reason markets don’t care about experience anymoreHow ego-driven decisions sabotage growth (without you realizing it)What modern leadership actually requires in the 2026 economyIf your business can’t be questioned, it can’t be improved.If your identity is the business, growth stalls.And if you want to win next year, you’ll need to outgrow your ego first.This episode is a must-listen for business owners, leaders, and executives with real P&L responsibility who want to stay relevant, resilient, and profitable—no matter what the economy does next.🎧 Press play. Challenge your assumptions. Grow smarter.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo‑Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.⁠⁠Disclaimers

Are you losing market share simply because you're reacting too late? Your next big growth opportunity might already be hiding in customer conversations—and you're just not listening systematically enough.In this energizing episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into 5 smart ways business owners can spot trends early and move faster than the competition.This episode covers:Building a Trend Radar that tracks real buying behaviorWhy testing fast beats being perfectTurning trends into clear, compelling offersMarketing the shift (not the shiny object)How to move before consensus and dominate market sharePlus, they talk bathhouses, cold plunges, and what mozzarella sticks have to do with business growth (hint: everything).If you're serious about growth in 2026, this is the episode you can't afford to skip.Mentioned in this episode:Positioned for Growth – Cory Mosley's latest bookPecan Jack’s Ice Cream & Candy Kitchen – Our episode sponsorCredits:Hosted by: Cory Mosley, Business Growth StrategistCo‑Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.⁠Disclaimers

Success isn’t your enemy—comfort is. And if you’re not careful, your biggest wins could become your biggest setbacks.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down a surprising truth: most businesses don’t stall in hard times—they stall when things are going great. Comfort creeps in, and momentum quietly dies.This conversation is all about staying aggressive, intentional, and strategic after the win.Inside this episode:Why “winning” often leads to driftingHow comfort becomes the most expensive thing in your businessThe mindset shift from hustle to precisionHow to prevent success-based anxiety and imposter syndromeWhat micro-celebrations (done right) do for team moraleWhy your business can’t outgrow youIf you're having your best year ever, this episode will show you how to build on success—not get buried by it.A special shout-out to our sponsor — Pecan Jack’s Ice Cream & Candy Kitchen Franchise 🍦A franchise where fun meets serious profit.If you’re ready to win again—and keep winning—this one’s for you.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo‑Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Still hiring people because you “like” them? That might be the very thing holding your business back in 2026.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham unpack a hard truth for business owners: comfort‑based hiring isn’t culture anymore—it’s costly. What once felt loyal or familiar may now be quietly capping your growth.This conversation is all about hiring for capability, outcomes, and the business you’re building—not the one you’re stuck managing today.Inside this episode:Why likability is not a qualificationHow “yes‑people” and mini‑me hires create blind spotsWhy hiring for hours instead of outcomes wastes moneyHow fractional leaders unlock experience without full‑time costThe hidden danger of founder bottlenecks and fake delegationWhy hiring for today’s problems breaks tomorrow’s growthWhether you’re a small business owner, founder, or growth‑minded leader, this episode will challenge how you think about people—and help you build a team that actually scales.A special shout‑out to our sponsor — Pecan Jacks Ice Cream & Candy Kitchen Franchise 🍦 A franchise where fun meets serious profit.If you’re ready to stop hiring for comfort and start hiring for capability, this episode is required listening.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo‑Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Still trying to do everything yourself? That might be the very thing holding your business back in 2026.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham unpack a hard truth for business owners: DIY isn’t scrappy anymore—it’s expensive. What once felt like hustle may now be quietly stalling your growth.This conversation is all about letting go of the right things so your business can finally move forward with speed, clarity, and leverage.Inside this episode:Why DIY marketing is not the same as real strategyHow slow sales follow‑up is costing you deals you never even seeThe hidden danger of pieced‑together tech and automationWhy “winging it” with hiring, training, and culture backfiresHow weak branding and positioning keep prices low and sales slowThe real role of fractional leaders in modern business growthHow authority, consistency, and systems shorten the sales cycleWhether you’re a small business owner, founder, or growth‑minded leader, this episode will challenge how you spend your time—and help you refocus on what actually drives revenue and scale.A special shout‑out to our sponsor — Pecan Jacks Ice Cream & Candy Kitchen Franchise 🍦A franchise where fun meets serious profit.If you’re ready to stop being busy and start building momentum, this episode is required listening.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Welcome to the first full episode of 2026 from the Grow Business Podcast!Cory Mosley and Lon Graham dive into the practical priorities every business leader needs to take action on now—so your 2026 isn’t just full of plans, but measurable results.In this episode you’ll learn:Why this year is not a restart—it’s a continuation with clarityHow to pick what to stop doing so you can focus on what mattersHow to fix your biggest revenue bottleneck A smarter approach to attracting customers with clarity—not noiseWays to tighten your offers and pricing before margins sufferHow to get your time back and regain clarityThe power of calm leadership and momentum over motivationPlus, insights on effective messaging, confidence in sales, and why clarity will create cash flow in 2026.Let’s turn intention into execution.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

2025 is in the rearview mirror—but what did you really learn from the ride?In this New Year’s Eve episode of the Grow Business Podcast, Corey Mosley and Lon Graham take a sharp, insightful look back at the year through the lens of reflection, resilience, and results.We cover:The power of gratitude as a disciplineHow smart business owners use strategic reflection to growWhy some years build revenue, and others build resilienceWhat to carry into 2026—and what to leave behindPlus, we unwrap a sweet surprise from our sponsor, Pecan Jack’s Ice Cream and Candy Kitchen Franchise, and talk about what their success says about filling real business needs.Whether your 2025 ended with a victory lap or a long list of lessons, this episode will help you reset your mindset and realign your goals for 2026.🎙️ Stay locked in and let’s grow together.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Want more stability and less stress in 2026? It starts with recurring revenue.In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down the power of predictable income — and why recurring revenue isn’t just for tech companies anymore.Whether you’re running a retail shop, service business, or professional consultancy, this episode shows you how to move from one-off sales to scalable, stress-free income streams.💡 What we cover:The cash flow curse of starting from zero every monthHow to package what you already do into a monthly modelCreative recurring revenue ideas for retailers and service businessesWhy “never run out” subscriptions beat promotionsMembership tiers, VIP perks, and refill/replace plans that boost loyaltyThe psychology behind why customers love predictable paymentsHow recurring revenue makes your business easier to sell, scale, and sustainIf you’ve ever thought, “I need more consistency in my business,” this episode is your blueprint.🧠 Based on Cory’s best-selling book ⁠Positioned for Growth⁠🎉 Sponsored by Pecan Jack’s Ice Cream & Candy Kitchen Franchise — where fun meets profit.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Is one toxic client quietly wrecking your business?In this episode of the Grow Business Podcast, Cory Mosley and LG 007 Lon Graham unpack 10 clear signs it’s time to fire a client — before they drain your energy, wreck your culture, and cost you serious growth.Whether it’s constant “scope creep,” late payments, or ignoring your expertise, this conversation will help you stop making excuses and start making decisions that protect your peace and your profit.💡 What we cover:How to spot a “full-time job disguised as a part-time invoice”The danger of clients who ignore boundaries (and your strategy)When toxic clients demoralize your team and kill your cultureWhy letting go of one bad client creates space for better onesHow to use the “Three-Minute Client Test” to make the callWhat to consider before firing: revenue, contracts, and your reputationPlus — real talk, strategic clarity, and a few candy-fueled mic drops 🍦🧠 Based on Cory’s best-selling book Positioned for Growth🎉 Sponsored by Pecan Jack’s Ice Cream & Candy Kitchen FranchiseCredits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

Tired of hearing that success requires a massive marketing budget? This episode is for you.We’re unpacking 6 proven, low- or no-cost marketing tactics that business owners can use right now to get visibility, attract customers, and grow — even with zero ad spend. These aren’t fluffy “hacks” — they’re real-world strategies that work for service businesses, retailers, consultants, and franchisees alike.💡 Inside this episode:- Why posting every day matters more than posting perfectly- How to turn customers into brand advocates with a simple ask- Going live: the free visibility tool you’re probably ignoring- How commenting builds more reach than constant posting- A system for recycling your best content for more exposure- The power of local business groups (and how to start smart conversations)Plus: Our usual mix of fun, real talk, and Pecan Jack’s candy-fueled inspiration. 🍫🧠 Based on Cory’s book Positioned for Growth — available on Amazon & in bulk.💌 Want the 5 Pillars of Growth framework or bulk book orders for your team or group? Reach us at hello@corymosley.comDisclaimers

Is your business growth slowing down — and you don’t even realize it yet?In this episode of the Grow Business Podcast, Corey Mosley and LG 007 Lon Graham break down 7 early warning signs that your business might be silently leaking future revenue. From customer churn and lead flow issues to outdated marketing and rising costs — we’re giving you the playbook to spot trouble before it hits your bank account.💡 What we cover:Subtle signs your lead flow is drying upWhy customers stop coming back without saying a wordHow employee turnover reveals deeper business problemsThe hidden cost of outdated marketingWhat to do when your top client is too much of your revenueTracking costs before they squeeze your marginsThe danger of hustling harder with no resultsPlus — how to build an early warning system to keep your business healthy and growing, even during slowdowns.🧠 Based on Cory’s best-selling book Positioned for Growth🎉 Sponsored by Pecan Jack’s Ice Cream & Candy Kitchen FranchiseDisclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the truth about AI in business—beyond the hype and headlines.They break down how real entrepreneurs are using AI today to cut costs, save time, and drive growth—without needing a tech team or $10K consultants.You’ll discover how to:Use AI to automate marketing, scheduling, and customer supportSave hours per week with smart tools like QuickBooks AI, Canva, and GoHighLevelRun leaner teams without sacrificing customer experienceAvoid “AI shame” and find your right starting pointChoose one AI tool to test for ROI this quarterThis is the tech talk you didn’t know you needed—practical, relevant, and totally grounded in real business use.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss how small businesses can compete in today’s talent war—without big-company perks or deep hiring budgets.They challenge the traditional hiring narrative and offer real strategies to attract, engage, and retain great people by focusing on culture, clarity, and connection.You’ll learn how to:Identify “under-appreciated elite” talentCreate a culture that recruits for youUse growth vision to hook top performersHost low-cost connection events to source quality candidatesScale hiring without losing your company’s soulIf you're building your team—or struggling to keep great people—this episode gives you a smarter, leaner playbook.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham continue the conversation on closing the year with intention—this time focusing on how Q4 strategy sets the stage for a record-breaking 2026.From rethinking your offers to retooling your team, they break down the exact plays that business owners can run right now to build traction before the new year hits.They dive into:Performing a practical year-end SWOTUpdating your Ideal Customer Profile for 2026Streamlining operations and automation before JanuaryRefreshing brand messaging to match your growth goalsBuilding a simple January Launch Plan that deliversWhether you're behind on planning or ready to scale, this episode delivers the blueprint to turn Q4 into your launchpad.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore how entrepreneurs can shift their Q4 mindset to finish the year strong—and start 2026 with serious momentum.While many wind down, this conversation is for those ready to gear up. With real talk and practical strategies, they challenge business owners to close strong instead of coasting.Inside the episode, they discuss how to:Use the “Stop, Start, Continue” framework for performance reviewAudit your Q4 marketing to re-engage dormant customersLaunch a 72-hour revenue sprint before year-endMaximize sales without burning out your teamUse Q4 planning to create a competitive advantage for JanuaryThis is a must-listen for entrepreneurs who want to lead, not lag, into the new year.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimer

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into how entrepreneurs can embrace their value and maximize summer business opportunities. Drawing from real-world experience—including Cory’s journey from speaking for free to commanding high-value engagements—they break down what it takes to grow with intention.As summer ramps up, it’s the perfect time for small business owners to:Launch limited-time offers that create urgencyUse product bundling to increase average order valueRefresh brand visuals and messaging to align with summer vibesRun geo-targeted ads to attract tourists and local shoppersImplement SMS campaigns for timely, direct engagementWhether you’re in retail, service, or hospitality, these practical strategies will help you stand out during one of the most critical seasons of the year.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.⁠Disclaimers⁠

In the latest episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down how Google’s latest AI innovations are reshaping search, content, and customer engagement for small businesses.Learn what conversational search means for your content strategy, why optimizing your Google Business Profile is critical, and how tools like schema markup and E-E-A-T signals can boost your visibility. Get practical, future-ready advice to help your business grow in an AI-first world.Takeaways:Shift to conversational, value-driven contentBoost local SEO with accurate profiles and schema markupUse video, FAQs, and customer reviews to build trustOptimize for Google’s evolving AI search landscapePerfect for entrepreneurs and marketers navigating the digital future.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers

In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham explore what it really takes to hire sales professionals who fuel business growth. They challenge the idea that raw talent is enough, instead emphasizing the critical role of interpersonal skills and team compatibility.From common hiring mistakes—like choosing charisma over capability—to strategies like mock sales pitches and personality assessments, Cory and Lon outline a smarter, more structured hiring process. They also introduce the idea of a "try before you buy" model to see candidates in action before making long-term commitments. To wrap up, they encourage listeners to check out the Position for Growth course, a practical resource designed to tackle common sales hiring pitfalls and help businesses build stronger sales teams.Main Takeaways:Talent isn't enough: Look beyond resumes—strong interpersonal and collaboration skills are just as important.Avoid common hiring traps: Charisma doesn’t always equal competence.Implement structure: Use tools like personality assessments and mock pitches to evaluate real potential.Try-before-you-buy approach: Let candidates prove themselves in real-world scenarios before making final hiring decisions.Invest in growth tools: Courses like Position for Growth can provide strategic support in building a high-performing sales team.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers

In this engaging and insightful episode, hosts Cory Mosley and Lon Graham explore the common trap of over-investing in technology without a clear strategy. With humor and relatable personal stories—including a memorable mix-up involving hash browns and complicated scheduling systems—they illustrate how technology, when misaligned with business goals, can create more problems than it solves.The hosts challenge business owners to think critically about every tech decision, encouraging a focus on efficiency, customer experience, and return on investment. They introduce a practical decision-making filter to help entrepreneurs avoid shiny object syndrome and make smarter, more impactful technology choices.Main Takeaways:Tech Isn’t Always the Answer: Not every problem requires a high-tech solution—sometimes simpler is better.Avoid “Shiny Object Syndrome”: Just because a tool is new or popular doesn’t mean it’s right for your business.Use a 3-Point Filter: Before investing in new tech, ask:1. Does it fix a broken process?2. Does it enhance the customer experience?3. Is it easy to adopt and implement?Focus on ROI and Efficiency: Choose tools that improve workflow and positively impact the bottom line.Intentional Implementation Matters: Growth-driving tech should align with business goals and be thoughtfully integrated.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers

Join us on this episode of The Grow Business Podcast as hosts Cory Mosley and Lon Graham explore the powerful role mindset plays in driving business growth. Discover how your own habits might be holding you back—and learn actionable strategies to break through these barriers.From overcomplicated approval processes to the fear of delegation, we unpack common leadership pitfalls and share insights to help you build a mindset focused on growth and productivity. Tune in and transform the way you tackle business challenges!Main Takeaways:Understand how being the bottleneck can stall your business growth.Learn five key ways you might be holding your team back.Discover strategies for effective delegation, including setting clear approval guidelines and creating decision-making zones.Leverage technology for training and documentation to empower your team.Shift your mindset from perfection to standards—reducing micromanagement and improving results.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Voice of ReasonProduced by: Willie H.Disclaimers

On this episode of The Business Growth Podcast, hosts Cory Mosley and Lon Graham unpack the mindset behind getting what you want—simply by asking. From negotiating perks to leading teams with respect and clarity, they share personal stories and practical insights on creating a results-driven culture. With humor and real-life examples, they explore the power of proactive communication, scheduled check-ins, creative incentives, and treating team members—employees or freelancers—as true partners. This conversation is a masterclass in leadership, team empowerment, and driving business outcomes through trust and transparency.Main Takeaways:Ask for what you want — the worst you’ll hear is “no,” and the upside can be surprising.Focus on outcomes, not hours — a results-driven culture respects performance over clock-watching.Respect and empower your team — treat employees and freelancers like partners, not subordinates.Scheduled check-ins over micromanagement — create space for autonomy and accountability.Celebrate milestones creatively — rewards don’t always have to be financial.Clear communication matters — from expectations to task details, clarity avoids confusion and empowers action.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers.The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger.Main Takeaways:Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience.Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept.Lead with Vision: Seek team input, but remember leadership means making the final call.Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation.Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers.Use Social Proof: Testimonials and case studies build credibility and trust during a launch.Focus on Benefits Over Price: Lead with the transformation your product offers.Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers

In this dynamic episode of The Grow Business Podcast, hosts Cory Mosley and Lon Graham blend lively conversation with powerful business insights to help service-based entrepreneurs build more predictable revenue.After kicking things off with light-hearted commentary on golf at The Masters and Tiger Woods’ return, the duo dives into real-world strategies to navigate seasonality, improve cash flow, and enhance client engagement.They explore how packaging services using pre-sales and subscription models can create urgency, increase perceived value, and stabilize income.Drawing from examples like Starbucks’ pre-loaded cards and virtual training platforms, they show how even small businesses can adopt big-brand tactics.The hosts also introduce the concept of “done with you” service models, discuss how to archive client data for long-term value, and float ideas for platforms that connect clients with trusted service providers.Whether you're a solo entrepreneur or managing a growing team, this episode is packed with actionable advice to elevate your business operations.Main Takeaways:Predictable Revenue: Use pre-sales, subscriptions, and scarcity tactics (e.g., limited availability, VIP offers) to drive consistent income.Smart Packaging: Position offers to create urgency and higher perceived value with bonuses and tiered service models.Cash Flow Strategies: Learn from big brands—like Starbucks’ card system—to manage upfront payments and client loyalty.Client Engagement: Consider “done with you” models for hands-on clients and use systems to archive helpful data like home maintenance history.Platform Thinking: Explore ideas like an “Angie’s List” for your industry to connect clients with trusted, vetted providers.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times.The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways:Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI.Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities.Strengthen Cash Flow: Offer prepayment incentives to bolster working capital.Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns.Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely.Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty.The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability.Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in for practical strategies, sharp insights, and a few laughs along the way—all to help you grow smarter, not just bigger.Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the critical role of mindset in business success. They break down the five pillars of growth—mindset, sales, marketing, operations, and people—and emphasize how each contributes to long-term achievement.The conversation explores chronotypes and how understanding your natural productivity rhythms can improve efficiency. Rather than following generic advice, Cory and Lon encourage listeners to build personalized routines that align with their energy levels.They also discuss mental nutrition—the importance of filtering out negativity and replacing it with positive inputs that drive success. A key theme is future-self thinking—making decisions today as if you’ve already reached your goals.Additionally, the episode highlights the power of focus, explaining that dwelling on problems only creates more problems, while focusing on possibilities leads to solutions. They share insights on how negative influences can hinder team performance, citing research showing that a single toxic individual can reduce a group’s productivity by 40%. The takeaway? Surround yourself with growth-minded individuals and aim for progress over perfection—because striving for excellence is more valuable than chasing unattainable perfection.Main Takeaways:Mindset drives success—focus on growth, not limitations.Chronotypes matter—work with your natural rhythms for peak productivity.Mental nutrition is key—filter out negativity and control your inputs.Future-self thinking—act today as if you’ve already achieved your goals.Focus creates results—problems grow when you focus on them, so shift to possibilities.Negativity is contagious—a toxic person can decrease team performance by 40%.Progress over perfection—strive for excellence, not unrealistic standards.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Disclaimers

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive into the critical role of innovation in driving business success.They explore how outdated technology, shifting customer expectations, and stagnant growth signal the need for change—and why failing to evolve can leave businesses behind.The discussion covers real-world examples, including the decline of brands like Sears and Kmart, to highlight the dangers of ignoring innovation. The hosts break down the five pillars of business growth—mindset, sales, marketing, operations, and people—and how strategic innovation in these areas can propel companies forward.They also tackle the impact of technology on customer and employee experience, emphasizing how outdated systems, like dot matrix printers, create inefficiencies that hurt satisfaction and productivity. Employee engagement is another focal point, as they reveal how high turnover and low motivation often indicate deeper business issues.To help businesses navigate innovation effectively, they introduce the concept of an "innovation filter"—a checklist to evaluate new ideas and ensure they align with long-term goals.The episode wraps up with actionable insights on how to embrace innovation strategically, avoid chasing trends without purpose, and create a sustainable competitive advantage.Main Takeaways:Outdated technology and legacy systems can bottleneck customer and employee experience.Business growth depends on balancing internal innovation with competitive awareness.Employee engagement and retention are key indicators of business health.Chasing trends without strategy can waste resources—use an “innovation filter” instead.Smart innovation is intentional, solving real business challenges rather than just following fads.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by Willie H.Want to ensure your business stays ahead of the curve? Tune in now for expert insights on how to innovate with purpose and drive lasting success! 🎧🚀Disclaimers

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham tackle the challenges of cost-cutting while maintaining business growth and stability.They discuss the risks of slashing marketing budgets, laying off key employees, and delaying technology upgrades—all of which can have long-term negative impacts.The conversation also explores how a business’s physical appearance affects customer perception, using real-world examples like a run-down Wendy’s to highlight the importance of timely renovations.Cory and Lon share practical strategies for smart cost-cutting, such as eliminating unnecessary expenses, leveraging automation, renegotiating vendor contracts, optimizing space, and refining product offerings to focus on what drives profitability.They wrap up with actionable insights to help business owners make strategic spending decisions that support long-term success, even in uncertain economic conditions.Main Takeaways:Cutting marketing and sales budgets can stifle business growth—invest wisely instead.Laying off key employees can lead to a loss of expertise and operational inefficiencies.A neglected physical appearance can harm customer perception and revenue.Smart cost-cutting involves eliminating wasteful spending while investing in high-ROI strategies.Regular cost audits help businesses align expenses with growth goals.Credits:Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Want to ensure your cost-cutting decisions drive growth rather than setbacks? Tune in now for expert insights and actionable strategies to keep your business thriving!Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the evolving landscape of marketing and customer engagement. They discuss how businesses can adapt to shifting consumer preferences, from tech-savvy younger audiences to the surprising effectiveness of traditional marketing methods like direct mail. Plus, they reflect on their journey to 100 episodes and share insights on refining your messaging to stand out in a competitive market.Key Takeaways Include:Why adaptability is key to connecting with modern consumers and staying ahead of trends.How generational differences impact communication preferences—and what that means for your marketing strategy.The unexpected power of direct mail and how it can cut through digital noise.The importance of a clear, compelling unique selling proposition (USP) to attract your ideal customer.How strong brand messaging ensures your business stands out and drives customer engagement.Credits: Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in Now! Don’t miss this insightful discussion on refining your marketing strategy and maximizing your business growth.Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into one of the most overlooked yet critical aspects of sales—follow-up strategies. If you’re still relying on the tired “just checking in” approach, it’s time for an upgrade!From leveraging multiple communication channels like SMS and social media to using CRM automation and creative tactics (like a two-cent PayPal message), this episode is packed with practical advice to help you close more deals without sounding desperate.Key Takeaways:✅ Why most follow-ups fail (and how to fix them)✅ The power of timing and frequency in engagement✅ How to structure follow-ups to nurture warm leads✅ The role of CRM & automation in streamlining sales✅ Creative outreach strategies that grab attention✅ Mindset shifts to follow up with confidence (not fear)Credits: 🔹Hosted by: Cory Mosley, Business Growth Strategist🔹Co-Hosted by: Lon Graham, Sales Expert🔹Produced by: Willie H.Join Cory and Lon as they mix business insights, sales wisdom, and lively banter—plus a special tribute to a mentor who shaped Cory’s journey. Whether you’re an entrepreneur, sales pro, or business leader, this episode is packed with actionable tips to help you level up your follow-up.🎧 Listen now and start converting more leads today!Disclaimers

Welcome to an electrifying episode of The Grow Business Podcast with Cory Mosley and Lon Graham! Today, we’re diving deep into the power of branding and rebranding—why it’s essential, when to consider it, and how it can transform your business. From outdated brand identities to the risks of AI-driven content dilution, this episode is packed with insights, humor, and expert strategies to help your business stand out. Whether you're looking to refresh your brand, realign with your audience, or break away from the competition, this discussion will equip you with the tools to enhance your digital presence and drive growth.Main Takeaways:✅ Recognizing the right time to rebrand—when your business has evolved, your message is unclear, or you’re blending in with competitors.✅ Maintaining a strong brand identity across all digital platforms to build trust and recognition.✅ Balancing AI with authenticity—using technology while keeping your unique brand voice intact.✅ Rebranding as a momentum builder—more than just a new logo, it’s a chance to refresh your business and attract ideal clients.✅ Strategic rebranding for market expansion, improved positioning, and stronger customer loyalty.✅ Adapting to industry trends—how modern branding strategies can keep your business competitive and relevant.Credits: Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.🎧 Tune in now! Don’t miss this powerful conversation on building a brand that not only stands out but thrives in a changing marketplace.Disclaimers

Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges. Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics. Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy.Main Takeaways:✅ Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior.✅ Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?”✅ Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth.✅ Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach.✅ Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.Credits: Hosted by: Cory Mosley, Business Growth StrategistCo-Hosted by: Lon Graham, Sales ExpertProduced by: Willie H.Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!Disclaimers

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham take listeners on a journey from personal music tastes to the critical decisions that shape a thriving business.While sharing candid anecdotes and leadership insights, they explore the challenges of managing team dynamics, recognizing when a "high performer" may actually be a liability, and the importance of making tough calls for long-term success.Through the lens of Cory’s five pillars of business growth—Mindset, Sales, Marketing, Operations, and People—this episode provides actionable strategies for fostering a strong, aligned team and scaling a business effectively.Main Takeaways:A single "high-performing" employee can negatively impact team morale and long-term success.Leadership requires tough decisions, including knowing when to let go of problematic team members.Feedback should be future-focused, guiding employees toward improvement rather than dwelling on past mistakes.Resistance to change and growth—whether in mindset, technology, or team structure—can hold a business back.Trusting your intuition as a leader is crucial when assessing an employee’s fit within the company.A well-rounded team, including both full-time employees and gig workers, must align with the company’s values and growth objectives.Tune in for a mix of personal insights, real-world business strategies, and the tools you need to build a stronger, more successful team!Disclaimers

Get ready for a lively, insight-packed episode of the Grow Business Podcast with hosts Cory Mosley and Lon Graham. From hilarious banter about Equalizer 3 to real talk on sales, AI, and digital strategy, this episode blends entertainment with powerful business insights. Discover why AI should enhance—not replace—personal connections, how to choose the right platforms for your business, and why short-form video and voice search are game-changers. Whether you're a local pet store diving into TikTok or a service provider navigating SEO and customer reviews, this episode delivers real-world strategies to help you grow. Main Takeaways: ✅ AI & Personalization: Use AI as a tool, but keep human connection at the core of your business interactions. ✅ Smart Social Strategy: Master one platform before expanding—quality trumps quantity. ✅ Short-Form Video Power: Leverage reels, TikToks, and YouTube Shorts to boost engagement. ✅ Voice Search Optimization: Adapt your business for smart speakers and virtual assistants. ✅ Social Proof Matters: Customer reviews and online reputation can make or break trust. ✅ Interactive Content Wins: Polls, quizzes, and engagement tools help foster deeper customer connections. Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. 🎧 Tune in now! Learn how to balance AI, technology, and authentic engagement to drive sustainable business growth. Disclaimers

Join Cory Mosley and the ever-popular co-host Lon Graham, for a lively and insightful episode of the Grow Business Podcast. This engaging conversation dives into the nuanced world of employee engagement, work-life balance, and the power of fostering a purpose-driven workplace. With a mix of humorous anecdotes, practical business advice, and thought-provoking insights, this episode offers a roadmap to elevate your organizational culture and unlock the potential of your team. From tackling digital faux pas to redefining workplace dynamics, Cory and Lon share actionable strategies for building a thriving, people-centered business. Packed with wisdom, laughter, and real-world examples, this episode promises to leave you inspired and equipped to create a more engaged and motivated workforce. Main Takeaways: Purpose-Driven Engagement: Aligning individual values with company missions boosts morale, loyalty, and productivity. Redefining Work-Life Balance: Balance isn't about equal parts; it's about being fully present in the moment, whether at work or home. Flexibility is Key: Embrace hybrid models, flexible schedules, and innovative benefits like wellness programs to support employee satisfaction. Data-Driven Decisions: Craft policies and strategies based on data, not emotions, to ensure operational success and employee well-being. Recognition and Belonging: Create a culture where team members feel valued through personalized rewards, transparent communication, and inclusive policies. Invest in Growth: Offer career development opportunities, training, and clear progression paths to retain talent and foster innovation. Why It Matters: This episode sheds light on how prioritizing people, purpose, and flexibility can transform your workplace into a hub of engagement and success. Whether you're a business leader, entrepreneur, or team manager, you'll walk away with actionable insights to redefine your approach to leadership and employee engagement. Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. Disclaimers

In this engaging episode, dynamic host Cory Mosley and sales expert Lon Graham invite listeners into their world, where casual banter meets impactful business insights. The episode kicks off with lighthearted humor as the duo riffs on audio levels and the reliability of their producer, Willie H. From there, they dive into strategies for growth, exploring the challenges of resolutions, goal setting, and staying focused in a world full of distractions. Cory and Lon emphasize the importance of starting the year with a sustainable mindset for success. They delve into the power of writing down goals, using quarterly planners, and leveraging technology like apps and AI to track progress and visualize results. While technology plays a key role, they caution against over-reliance, reminding listeners to maintain the human touch in their professional interactions. Through personal anecdotes and actionable advice, they strike a balance between using tools to enhance productivity and building genuine, long-term business relationships.This isn’t just talk—Cory and Lon deliver insights to help you transform your professional path in 2025 and beyond. Episode Highlights Resolutions with Staying Power: Learn how to adopt a sustainable approach to goal setting for year-round success. Leveraging Technology Wisely: Discover how customizing apps and AI tools can support your individual goals while addressing personal challenges, like ADHD. The Power of Relationships: Shift your focus from transactional interactions to building genuine, long-term business relationships. Augmenting Efficiency with AI: Strike a balance between using technology to boost productivity and maintaining the essential human touch in business. Identity-Based Goals: Embrace the concept of focusing on who you need to become to achieve your goals, rather than just chasing the goals themselves. Credits Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham kick off 2025 with an inspiring conversation that challenges traditional New Year’s resolutions. Blending humor, personal anecdotes, and actionable advice, Cory and Lon discuss the transformative power of stepping beyond resolutions and adopting systems for sustained growth. They explore how micro changes can lead to macro impacts, emphasizing the value of habits, realistic timelines, and adaptability in achieving success. As always, their dynamic banter and insights cover a range of topics—from celebrating podcast milestones to analyzing societal shifts—delivering a must-listen episode for entrepreneurs and go-getters looking to make 2025 their most impactful year yet. Key Takeaways: -Systems Over Resolutions: Establishing habits and systems promotes sustainable growth, while resolutions often falter without structure. -Micro Changes, Macro Impacts: Small, consistent actions compound into significant results over time. -Anti-Resolution Approach: Focus on implementable, manageable steps rather than lofty goals. -Realistic Timelines: Setting achievable expectations helps maintain momentum and avoid burnout. -Adaptability: Growth requires navigating setbacks and embracing change as part of the journey. -Content Creation Matters: Consistency and engagement are key to building a loyal audience and driving success. Resources Mentioned: One Word That Will Change Your Life Software and Services to Grow Your Business Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025. Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance. This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up. Key Takeaways: Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy. Brand recognition matters: A modern brand can increase recognition by up to 80%. First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence. The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities. Growth depends on perception: How your brand is seen and engaged with directly influences business success. Resources Mentioned: Email hello@corymosley.com for a complimentary Brand Audit. Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. Disclaimers

In this episode of The Grow Business Podcast, host Cory Mosley teams up with dynamic co-host Dawne Brooks Gulla to dive into the art of in-person networking. Together, they unpack strategies for building meaningful connections that can transform your business. This isn’t just another networking tutorial—it’s a goldmine of practical, actionable insights designed for entrepreneurs eager to elevate their ventures through relationship-building. From setting intentional goals to crafting a memorable elevator pitch, every moment of this episode is filled with expert guidance to help you maximize your networking efforts. Whether you’re just starting out or already a networking pro, this episode will refresh your approach to creating impactful business relationships. Main Takeaways Set Clear Networking Goals: Define your purpose before attending events to ensure productive outcomes. Maximize Event ROI: Choose events that align with your business objectives. Strategic Networking: Build connections where your target audience or industry peers are most active. Leverage Social Media: Use digital platforms to amplify in-person interactions and expand your network. Master Conversational Skills: Employ open-ended questions to create meaningful dialogue. Perfect Your Elevator Pitch: Keep it memorable and authentic to leave a lasting impression. Smart Business Card Use: Reinforce valuable connections with intentional exchanges. Follow Up Effectively: Cement relationships by promptly connecting after events. Resources Mentioned Positioned for Growth™ by Cory Mosley BNI Central Virginia  Credits Host: Cory Mosley, Business Growth Strategist Co-Host: Dawne Brooks Gulla, Empress of Networking Producer: Willie H. Disclaimers

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham explore the critical "mindset" pillar of business success, discussing the fine line between distractions and opportunities. Joined by leading voices in business transformation, the conversation draws from Jim Ziegler's impactful advice: "Beware of distractions disguised as opportunities." This episode is packed with insights to help entrepreneurs and business leaders sharpen their focus, identify true opportunities, and cultivate the mindset needed for sustained growth. Key Takeaways: Not all that glitters is gold: Many distractions appear as lucrative opportunities, requiring discernment to differentiate. Stay the course: Focusing on core objectives prevents diluted efforts and wasted resources. Understand opportunity costs: Carefully weigh the trade-offs of pursuing new ventures. Hidden costs are real: Overlooked expenses can make seemingly promising opportunities less profitable. Beware of burnout: Juggling too many ideas can stretch teams thin and lead to exhaustion. Align with your vision: Misaligned opportunities risk derailing your long-term goals and weakening your position as an industry expert. Resources Mentioned: Positioned for Growth™ by Cory Mosley Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Sales Expert Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth. Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base. Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business. Topics Discussed: Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities. Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base. Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities. Clear Communication: Ensuring clients fully understand the range of services or products you offer. Trust and Rapport: Building on established client relationships for sustainable business growth. Key Takeaways: Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities. Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers. Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream. Communicate Effectively: Clearly showcase all your offerings to maximize client value. Leverage Relationships: Build on existing trust to foster long-term partnerships. Resources Mentioned: Positioned for Growth™ by Cory Mosley Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham are  tackling a crucial topic for every entrepreneur: securing media coverage to elevate your brand. From establishing thought leadership to leveraging media opportunities for growth, they share strategies to get your business noticed. Plus, Cory highlights his latest book, Positioned for Growth™, a must-read for modernizing your business and achieving record revenues—available now on Amazon. And for a fun twist, we reminisce about cereal mascots like Tony the Tiger, blending business insights with a dose of nostalgia. Topics Discussed: Media Coverage Strategies: Practical tips for pitching yourself and your business to the media. Thought Leadership: Why being seen as an expert is key to building media presence. Actionable Media Steps: How to position your business for more exposure and opportunities. Position for Growth: An overview of Corey’s book, packed with insights for skyrocketing your business revenues. Cereal Nostalgia: A lighthearted look at cereal mascots and their role in shaping childhood memories. Key Takeaways: Craft compelling pitches to gain media attention and elevate your brand. Establish yourself as a thought leader to build credibility and attract opportunities. Media coverage can be a game-changer for small businesses when done strategically. Position for Growth provides actionable steps to modernize and scale your business. Resources Mentioned: Positioned for Growth™ by Cory Mosley Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode of Grow Business Podcast, Cory Mosley and Lon Graham, dive into one of the five pillars of business growth: "People." With humor and actionable insights, they provide real-world advice for small business owners who may not have the resources of a full HR department. Discover the "trainable, coachable, replaceable" approach to team development, tailored for maximizing efficiency and addressing common people-management challenges. Topics Discussed: The Five Pillars of Business Growth: A quick overview of mindset, sales, marketing, operations, and people, with this episode’s emphasis on the "People" pillar. Hiring and Firing Mistakes: Avoid common pitfalls by learning when to hire slow and fire fast. Employee Development Model: Building a strong team through the "trainable, coachable, replaceable" framework. Role Clarity & Communication: Tips on defining clear roles, setting priorities, and fostering effective communication in a small business setting. Training Program Essentials: Recommendations for developing a simple training program, including mentorship, shadowing, and creating a knowledge base for frequently asked questions. Building a Coaching Culture: How to establish a supportive coaching culture with regular communication and goal-setting activities. Key Takeaways: Hiring and firing should be strategic to avoid costly mistakes. Developing employees to be trainable, coachable, and replaceable enhances team resilience. Clear roles and responsibilities, combined with open communication, are essential for small business success. A coaching culture with ongoing feedback helps employees grow and stay aligned with business goals Resources Mentioned: Positioned for Growth™ by Cory Mosley, available on CoryMosley.com  Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode, Cory Mosley and Lon Graham, tackle pressing business growth challenges, including navigating economic uncertainty, adopting new technology, building customer loyalty, and scaling strategically. They dive into strategies for talent acquisition in remote work settings and discuss how businesses can adapt to technological disruption, especially with AI. Milestone Celebration:We’re celebrating our 50,000 downloads milestone! Thank you to our amazing listeners for helping us grow. Key Takeaways: Position your business for stability amidst economic shifts. Embrace technology to streamline operations. Build a strong workplace culture for talent retention. Disclaimers

Join Cory Mosley and Lon Graham in this engaging episode of the Grow Business Podcast, where they explore the dynamic world of email marketing—its pitfalls and its potential. With their signature blend of humor and insight, they uncover the secrets to a successful email marketing campaign, sharing personal anecdotes and professional wisdom. As they navigate unexpected revelations and the excitement of live podcasting, Cory and Lon highlight the essential elements every business owner needs to know to leverage email marketing effectively. Main Takeaways: Understand what you're getting when investing in marketing services. Set clear goals and benchmarks for cold email campaigns. Use audience segmentation to improve email engagement rates. Ensure your marketing materials accurately represent your brand. Discover tips for crafting emails that capture attention and spark curiosity without being off-putting. Solve the mystery of effective cold emails by focusing on relevance, personalization, and high-quality communication. Call to Action: Intrigued by how email marketing can transform your business? Dive deeper into the world of effective communication by checking out Cory's latest insights on "Positioned for Growth™." Let’s demystify the cold email process together—because your marketing efforts should always elevate your brand. Tune in, learn, and let’s grow your business the right way! Disclaimers

Dive into an insightful discussion on resilience and maintaining a positive mindset amid life’s inevitable challenges.  In this episode, Cory Mosley and Lon Graham explore how to navigate personal and professional turmoil with grace. Whether you're a business owner at a crossroads or facing tough life decisions, our practical tips and shared wisdom provide a guiding light.  Learn how to stay focused, assess situations critically, and embrace what you can control while preparing for productive steps forward.  This is a must-listen for anyone looking to build resilience and foster a positive mindset in the face of adversity. Main Takeaways: Embrace life’s seasons, knowing not every effort leads to success—resilience is key. Practical steps to maintain composure and positivity, even when "the house is on fire." The importance of assessing situations, breaking down problems, and focusing on what’s controllable. The power of revisiting your "why" to reignite motivation during tough times. Encouragement to seek professional advice or mentorship when feeling overwhelmed. Call to Action:  Ready to harness a positive mindset and face life’s fires with grace? Apply the strategies shared in this episode to your journey. When the road gets tough, remember, seeking professional help is a strength. Tune in, learn, and let’s grow together in resilience. Credits: Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley, along with Lon Graham, delivers vital insights with humor and wisdom to help you steer your business toward success.  Learn about managing expectations, harnessing creativity, and mastering the art of multitasking through real-life stories from those on the front lines.  Whether it’s handling site pre-work with an eagle-eye for detail or debating the merits of Waffle House's T-bone steaks, this episode offers unfiltered access to the highs and lows of entrepreneurship.  Tune in for a dose of reality wrapped in laughter, occasional off-the-rails discussions, and invaluable business strategies. Main Takeaways: Prioritize customer satisfaction to minimize churn rates and understand why customers leave. Track inventory turnover to manage resources effectively and avoid over- or under-stocking. Analyze gross and net profit margins to ensure your business is producing and operating efficiently. Customer Acquisition Costs (CAC) and Customer Lifetime Value (CLV) are essential for evaluating marketing strategies and understanding the long-term value of a customer. Calculate your conversion rate to optimize sales strategies and improve customer engagement. Role rehearsal and open dialogues can spark creativity and revitalize business operations and team dynamics. Hosted by: Cory Mosley, Business Growth Strategist Co-Hosted by: Lon Graham, Voice of Reason Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham explore effective strategies for managing a high-performing freelance team.  They discuss the importance of selecting the right freelancers, establishing clear objectives and roles, and maintaining effective communication to ensure successful collaboration.  Cory and Lon also highlight the need for legal compliance through detailed contracts and the value of building personal connections with freelancers for long-term success. With a light-hearted tone, they share anecdotes and insights on leveraging time zones for continuous workflow and optimizing freelance talent for small business growth.  This episode is a valuable resource for entrepreneurs looking to enhance their freelance strategies. Main Takeaways: Set Clear Objectives and Roles: Emphasizing the importance of clarity when working with freelancers to ensure expectations are met. Select the Right Freelancer: Focus on skill fit, culture fit, and the value of conducting test projects for alignment and capability. Establish Clear Communication Channels: Utilize project management tools and regular check-ins to facilitate error-free workflows. Use Detailed Contracts: Highlight the need for contracts covering payment terms, intellectual property rights, and confidentiality to ensure protection and legal compliance. Build Strong Relationships: Recognize freelancers' contributions and treat them as integral team members to foster a productive and positive working environment. Resources Mentioned: Cory Mosley's "Positioned for Growth™"  Freelancer Platforms: Fiverr, Upwork Credits: Hosted by: Cory Mosley, Business Growth Strategist   Co-Hosted by: Lon Graham, Voice of Reason   Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham bring together humor, insight, and practical business wisdom. They delve into essential topics for business growth, avoiding industry jargon, and understanding the real value your business offers beyond just features. From the surprising qualities of buttermilk and kefir to the common marketing mistakes small business owners make, this episode is both entertaining and enlightening. Tune in as they discuss the importance of solving real client problems and get a sneak peek into Cory’s new book, Positioned for Growth™—the ultimate guide to transforming your business. Key Takeaways: Ditch the jargon—use plain language to communicate clearly. Focus on benefits, not just features, to address customer needs. Effective marketing starts with understanding and articulating the problems you solve. Continually refreshing your marketing strategy is crucial to staying competitive. Passion for your business is important, but it must align with solving client problems. Credits: Hosted by: Cory Mosley and Lon Graham Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive deep into the world of marketing, offering valuable insights for business owners aiming for growth.  After a summer break, they’re back with their signature mix of engaging conversation, expert wisdom, and practical advice.  Whether you're a seasoned entrepreneur or just starting out, this episode equips you with essential tools to capture and retain customer interest in a competitive market. Main Takeaways: Mobile-Friendly Websites: Ensure your website is optimized for mobile users to enhance accessibility and user experience. Consistent Brand Messaging: Maintain consistency in your marketing to build credibility and confidence with potential clients. Investing in Quality Marketing: High-quality marketing support can make a significant difference in your business growth. Customer Journey Mapping: Understand and optimize the journey from initial interest to post-purchase to improve customer retention. Brand Consistency: Map out customer interactions to ensure a consistent brand experience across all touch-points. Call to Action: Don't let overlooked marketing details cost you potential customers. Use the insights from this episode to audit and refine your marketing strategies. Ensure your business stands out and resonates with your audience. Tune in, take notes, and make the necessary adjustments for a successful future. Credits: Hosts: Cory Mosley and Lon Graham, providing the insights you need to grow your business. Producer: Willie H. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley is joined by special Guest Co-Host Dr. Delatorro McNeal II, CSP, CPAE, for a powerful conversation you won’t want to miss. Infused with humor and raw insights, they dive into a critical topic for entrepreneurs and business leaders: burnout. You'll discover the five tell-tale signs of burnout, why it's crucial to distinguish it from mere overwhelm, and practical strategies to prevent and combat this pervasive issue. Whether you're on the brink of burnout or just looking to stay energized, Cory and Dr. Delatorro are here to drop some serious knowledge. Bullet Points: Five signs of burnout among business owners, including chronic fatigue, insomnia, decreased productivity, loss of enthusiasm, emotional exhaustion, and detachment. Distinguishing between burnout and overwhelm. Strategies for prevention and recovery, emphasizing the importance of taking meaningful breaks, managing workloads, and revisiting passion for one's business. Discussions on the relevance of personal anecdotes and humor in addressing serious topics like burnout. Insights on the broader impact of burnout on personal and professional life. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham take on the fiery debate surrounding the role of college degree requirements in the job market under the people pillar of business growth. From personal anecdotes to the hard truths of the industry, this episode challenges the status quo, urging businesses to rethink their hiring criteria in favor of skills and experience over formal education.  Tune in for a candid, insightful exploration of how flexibility in job requirements can unlock untapped talent and drive growth. Bullet Points: Many top companies like Google, Apple, and Tesla have dropped college degree requirements, indicating a shift towards valuing skills and experience more. Insisting on degrees can limit the talent pool, ignore relevant experience, and slow down the hiring process. Specialized skills and practical experience often outweigh the need for a formal degree in today's job market, especially for roles like software developers, salespersons, and project managers. Real-world stories and statistics support the argument for focusing on competencies rather than academic achievements. Businesses can benefit from a more inclusive approach by attracting a wider range of qualified candidates, potentially increasing loyalty and reducing turnover. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive back into the continuation of last week’s conversation of luck, gut feelings, and their impact on business success.  Join us as we venture into the less discussed, but equally vital aspects of relying on luck in business and beyond.  Don't worry if you missed the first part—it's all recorded, so you can easily catch up before jumping into this engaging discussion.  Bullet Points: Luck and gut instinct, while having their pros, come with a set of cons like unpredictability, bias, and missed opportunities for learning. Intuition can lead to inconsistent decision-making, overlooking crucial data, and mismanaging financial resources. Relying solely on gut feelings can also lead to ignoring valuable expertise and advice, limiting scalability and efficient management. Trusting in luck can foster overconfidence, sidelining the importance of strategic planning and careful risk assessment. Balancing intuitive decision-making with robust data analysis could be the golden middle path to navigating business challenges effectively. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the intriguing topic of luck, gut feelings, and their impact on business success.  From serendipitous encounters to last-minute decisions that lead to significant breakthroughs, this episode uncovers the mysterious role of intuition in the business world.  Whether you're a seasoned entrepreneur or just starting, prepare to explore the pros and cons of following your gut and counting on luck in your business journey. Bullet Points: Unexpected opportunities can arise from luck or gut feelings, driving business growth. Quick decision-making based on intuition can lead to seizing these opportunities swiftly. Building valuable relationships often stems from serendipitous meetings, fostering long-lasting partnerships. Innovative solutions and creative ideas may come from trusting your gut instincts. Market timing can be crucial; luck plays a role in launching products or services when demanding high. Resilience and adaptability in the face of unforeseen events can provide unexpected resources or support. Attracting exceptional talent could be a result of lucky encounters, enhancing the success of your business. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham deep dive on the pros and cons of regularly updating your business plans. Whether you're an established entrepreneur or a curious mind, this episode is your ticket to understanding the balance between strategic planning and the agile adaptation to market dynamics. Join us for a rollercoaster ride of humor, wisdom, and everything in between – only on the Grow Business Podcast. Bullet Points: Emphasis on the importance of staying updated with business plans to navigate market changes efficiently. Critical discussion on adapting business strategies to technological advancements and emergent trends. Anecdotes and personal insights that bridge the gap between theory and real-life entrepreneurial challenges. The humorous yet profound discourse on the implications of sudden wealth and maintaining authenticity in personal and professional growth. Examination of how strategic planning influences operational efficiency, decision-making, and risk management within a business context. An engaging dialogue on the significance of aligning team objectives with evolving business goals for seamless progress. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Special Guest Co-Host, Barbara H. Smith, dive into a world where communication bridges generations within the small business landscape. This episode is your golden ticket to mastering the art of communication across generational divides within your small business.  From leveraging expert insights on internal team synergy to embracing diverse communication styles, we're diving deep into strategies that will unite your team, regardless of the age gap.  Get ready for a blend of expertise, humor, and valuable takeaways that promise to revitalize your business communication strategies. Bullet Points: Embrace diverse communication styles to enhance team interaction and productivity. Recognizing the importance of inclusivity in fostering a positive and collaborative workplace culture. Understanding generational preferences in communication and adapting strategies accordingly. The significance of asking, seeking, and knocking (ASK) in building a cohesive team environment. Leverage technology to bridge the communication gap between different generations. Nurturing an environment where every team member, including freelancers and virtual assistants, feels valued and heard. Disclaimer

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the hesitation many feel towards sales, emphasizing the role of sales in leadership, strategic growth, and crisis management.  With relatable anecdotes and light-hearted banter, they explore why learning sales skills is not just beneficial but essential for enhancing leadership and making informed strategic decisions. The discussion reveals how profound understanding and practice of sales can lead to improved customer insights and, ultimately, business growth.  Whether you're a solo entrepreneur or leading a sales team, this episode promises valuable takeaways to transform your sales approach. Bullet Points: Enhanced leadership through firsthand sales experience, inspiring your team by example. Improved decision-making with insights gained from direct customer interactions. Effective communication strategies to better resonate with your audience. Gaining deeper customer insights by understanding their needs and pain points firsthand. Developing effective sales and business growth strategies by leveraging these insights. Importance of being prepared for crisis management, stepping in to support the sales team when needed. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the highly debated topic in the marketing world: the pros and cons of leveraging multiple marketing sources versus focusing on a single channel.  Uncover contrasting views, weigh the benefits and drawbacks, and get armed with insights to make informed decisions for your business.  Join Cory and Lon while they unravel whether omnipresence is the key to marketing success or if a single-channel mastery holds the secret.  Amidst the myriad opinions and “guru” advice, Cory and Lon cut through the noise to present a balanced view, essential for every entrepreneur looking to boost their marketing strategy.  Get ready for a deep dive into marketing methodologies that could reshape your approach and potentially, your business’s future. Bullet Points: Startling insights on the evolution of entertainment and cultural shifts. The value and risks of relying on a single vs. multiple marketing sources. An eye-opening discussion on audience reach, risk mitigation, and visibility across different platforms. Enhanced brand awareness and data insights through diversified marketing strategies. Addressing the higher costs, complex management, and potential for inconsistent messaging when juggling multiple marketing channels. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dissect the hovering cloud of decision-making for small business owners.  With their characteristic humor and no-filter dialogue, they explore the daunting terrain of making decisive decisions.  Join them as they navigate through the pros and cons of quick decision-making, a clash of opinions, and an array of anecdotes, sprinkled generously with their personal experiences and hilarious tangents.  Whether you're in it for the profound business insights or their unmistakable camaraderie, this episode delivers. Bullet Points: Quick decision-making can lead to mistakes due to insufficient information. Decisiveness can trigger resistance to change and induce stress in business environments. Overlooking alternatives and potential for burnout are significant risks of hasty decisions. The reputation of a business might suffer from consistent, impulsive decision-making. Decision paralysis vs. the benefits of swift action: a balance to strike for small business owners. Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the challenges and opportunities for micro-businesses and solopreneurs, particularly emphasizing the need for strategic investment and proactive client acquisition. They explore the effectiveness of integrating text messaging into marketing and customer service, highlighting its cost-efficiency and ability to enhance communication strategies. The conversation also covers the importance of modernizing business practices, such as using text messages for booking confirmations in a restaurant. The episode concludes with a call to action for listeners to embrace change and leverage new technologies to remain competitive. Timestamps: Introduction to Podcast (00:00:10) Co-host and Technical Support Acknowledgment (00:01:12) Podcast Topic Approach (00:03:09) Text Messaging in Marketing (00:04:05) Innovative Lead Capture (00:05:08) Benefits of Text Messaging (00:06:08) Drawbacks of Military Time (00:08:07) Text Messaging Integration (00:10:48) Instant Reach of Texts (00:11:46) Text Messaging as Communication Hub (00:13:25) Modern CRM Systems (00:14:58) Personalized Communication (00:17:52) Ron Popeil Tribute (00:19:23) Cost-Effectiveness of Texting (00:21:51) Publication Circulation Claims (00:23:32) SMS Marketing Integration (00:27:49) Text Messaging for Customer Service (00:33:15) Investment in Business Growth (00:38:28) Adapting for New Clients (00:39:00) Business Strategy Rethink (00:40:11) Adapting to Tech Changes (00:41:38) Podcast Conclusion (00:42:23) Keeping Up with Tech in Business (00:43:15) Bullet Points: Importance of integrating text messaging into marketing and sales strategies High open rates and instant reach of text messages compared to emails Opportunity for personalized communication and tailored promotions through text messaging Challenges of email deliverability and the need for businesses to modernize their communication strategies Cost-effectiveness of text messaging compared to direct mail and digital advertising Effectiveness of text messaging in complementing other marketing efforts such as email and social media Role of text messaging in customer service and support Challenges faced by micro-businesses and solopreneurs in investing in their businesses Importance of increasing visibility and communication to attract new business Embracing change and staying relevant in a rapidly evolving business landscape Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the detrimental effects of outdated business policies.  Cory shares his negative experience at a hibachi restaurant due to inflexible seating policies, using it as a springboard to discuss broader issues such as the loss of competitive edge and customer confidence when businesses fail to modernize.  They emphasize the importance of adapting to technological advancements and customer expectations, as well as the necessity for businesses to update their policies to mitigate legal risks and ensure compliance with current regulations.  The episode highlights the need for continuous improvement and adaptation in the business world to maintain relevance and success. Timestamps: The water cooler chat (00:00:00) Podcast introduction (00:02:36) The impact of outdated policies (00:06:01) Loss of competitive edge (00:14:32) The impact of outdated policies (00:16:30) The importance of evolving and improving (00:17:23) Avoidable consequences of outdated policies (00:18:45) Decrease in employee morale and productivity (00:22:28) Compliance risks and legal exposure (00:28:40) Outdated policies and processes (00:32:55) Resistance to change (00:36:23) Impact on customer engagement (00:38:09) Need for business innovation (00:40:06) Customer service and policies (00:42:40) Bullet Points: Impact of outdated policies on businesses Personal experience at a hibachi restaurant as an example Frustration with restaurant's policy leading to negative experience Potential loss of competitive edge for businesses Importance of updating policies to stay competitive Challenges of outdated policies and their impact on businesses Loss of competitive edge and its impact on employee morale and productivity Compliance risks and legal exposure due to outdated policies Significance of professional accreditation and continuing education Need for businesses to evolve policies and procedures to stay relevant and competitive Disclaimers

Show Notes: In this episode of the Grove Business Podcast, Host Cory Mosley and Speaker Coach Joan Bowling, delve into the nuances of effective communication for small business owners. They discuss the importance of active listening, setting boundaries for venting, and the need for clear and concise dialogue in business interactions. Cory shares an anecdote about a manager who limited employee venting to ten minutes to protect his time. They also touch on the impact of non-verbal cues and the importance of adapting communication styles to different audiences. The episode wraps up with a reminder of the podcast's mission to help businesses grow and an invitation for listeners to apply the insights shared to their own business practices. Timestamps: Practicing Active Listening (00:19:01) Be Clear and Concise (00:20:31) Clear and Concise Communication (00:21:03) Adaptability in Communication (00:22:01) Fostering Open Communication Environment (00:27:32) Non-Verbal Communication and Actions (00:29:40) Improving Communication Skills (00:31:03) Adapting Communication Style (00:32:33) Using Multiple Channels of Communication (00:34:08) Venting and Disruption (00:40:29) Protecting Manager's Time (00:42:47) Concluding Remarks and Gratitude (00:45:06) Ineffective Communication (00:46:19) Bullet Points: Importance of effective communication for small business owners Significance of active listening in business interactions Importance of being clear and concise in communication The role of adaptability in communication for business owners Challenges faced by small business owners in managing internal communication Investing in improving communication skills through coaching or mentorship Using multiple channels of communication and potential misinterpretations Understanding the audience and adapting communication styles accordingly Examples of effective communication in various business settings Encouraging positive relationships with employees, vendors, and clients through effective communication Disclaimers

In this episode of the Grow Business Podcast, host Cory Mosley and Lon Graham tackle the issue of undercharging for services. They explore the reasons why businesses might undercharge and the adverse effects this can have on profitability and mindset.  The hosts discuss the importance of understanding the actual cost of services, including the value of time and effort. They share personal anecdotes and emphasize the need for market research, reevaluating recurring costs, and differentiating one's services. The episode covers the evolution of pricing strategies, the concept of "price creep," and the significance of confidence in increasing rates.  Cory and Lon also stress the importance of seeking professional advice and adjusting pricing to reflect the true value of services. The episode concludes with a thank you to listeners, highlighting the podcast's commitment to providing value without sales pitches. Timestamps: Engaging Audience Interest (00:04:18) Podcast Introduction (00:05:07) Purpose of the Podcast (00:06:10) Co-host Banter (00:07:07) Undercharging for Services (00:07:57) Perception of Value and Abilities (00:08:56) & (00:09:01) 'Busy, Booked, and Broke' Scenario (00:10:43) Breaking the Undercharging Cycle (00:12:15) Understanding Service Costs (00:13:17) Recognizing One's Worth (00:16:19) Understanding Your Cost (00:17:37) Researching Market and Margins (00:18:06) Evaluating Operating Costs (00:19:11) Adapting to Market Changes (00:21:07) Assessing Value Proposition (00:22:07) Comparing Market Parallels (00:24:01) Distinguishing Product Value (00:27:44) Targeting a Different Audience (00:33:36) The Value Proposition (00:34:41) Raising Fees and Changing Strategies (00:36:11) Price Creep and Market Response (00:37:51) Building Confidence Through Gradual Rate Increase (00:40:20) Experimenting with pricing (00:43:37) Seeking Professional Advice (00:44:13) Understanding the True Value (00:45:55) Changing Customer Base and Releasing Clients (00:50:46) The Importance of Listener Feedback (00:52:33) The Potential for Future Clients (00:54:13) Expressing Gratitude to the Audience (00:54:40) Closing Remarks and Future Episode Teaser (00:54:59) Bullet Points: Undercharging for services and its impact on businesses Understanding the true cost of providing a service Challenges of breaking the cycle of undercharging Techniques for raising prices without losing clients Impact of recurring costs and subscriptions on business expenses Evaluating the market and staying competitive in pricing Differentiating services and identifying unique selling points Recognizing the value of offerings and avoiding undercharging Evolution of speaking fees and determining the value of a service Experimenting with pricing and seeking professional advice Disclaimers

Show Notes: In this episode of Grow Business Podcast, Cory Mosley and Sean V. Bradley explore the significance of establishing credibility and authority in niche markets through media and speaking engagements. They highlight the benefits of publishing articles for audience reach and SEO, sharing personal successes like Sean’s equity deal with an automotive magazine and Cory’s long-term client acquisition from a speaking event. They discuss the importance of authenticity in content creation and the strategic growth of online communities, with Sean’s automotive group as a prime example. They also delve into the effectiveness of traditional media, like radio, for marketing and authority building and the role of authorship and video in enhancing credibility. Cory and Sean urge practitioners to set goals, collaborate with peers, and apply the strategies discussed, ending with thanks to their listeners and a prompt to follow the podcast on various platforms. Timestamps: The intro (00:00:04) Sean V. Bradley’s Accomplishments (00:02:00) Using Media and Speaking to Build Your Brand (00:04:59) Writing Articles and Getting Them Published (00:11:59) Authenticity in Content Creation (00:15:16) SEO Benefits of Content Creation (00:18:51) The impact of speaking (00:20:44) Content marketing and community building (00:24:41) Endurance and intention in building groups (00:35:23) The radio and podcasting (00:39:28) Events and sponsorships (00:41:30) Authorship and credibility (00:47:32) Video and TV (00:51:21) Taking action on key areas (00:54:54) Practitioners and marketplace alignment (00:55:32) Conclusion and gratitude (00:57:23) Bullet Points: Importance of building credibility and authority through media and speaking Value of writing articles and getting them published for audience reach and SEO Leveraging opportunities to gain credibility and visibility Impact of speaking engagements on businesses Significance of building and nurturing online communities and groups Power of communication in various forms Importance of radio and its impact on businesses Significance of authorship and credibility Power of video in communication and its effect on Google’s algorithm Emphasis on taking action and setting goals Disclaimers

Show Notes: In this podcast episode, Cory Mosley and Lon Graham focus on the critical role of customer experience in business success, particularly in car dealerships and high-end restaurants. They discuss the negative impact of poor recognition and service and the benefits of positive interactions, including customer loyalty and brand reputation. Cory and Lon highlight the need for businesses to actively manage customer expectations, monitor online reviews, and respond appropriately to feedback. They stress the importance of understanding and meeting customer needs, creating a welcoming atmosphere, and the potential damage of negative experiences. The episode also promotes the book “Ridiculously Simple Customer Experience” and underscores the value of targeted feedback and follow-up interviews to improve service quality. Timestamps: The waiting room experience (00:06:39) Contrasting dealership experiences (00:09:22) Impact of online reviews (00:12:52) The importance of monitoring reviews (00:15:50) Customer satisfaction surveys (00:25:36) First impressions and enthusiasm (00:28:00) Elevating customer experience (00:30:11) The Experience of Dining Out (00:31:42) Differentiating Between Favorite Restaurant, Steakhouse, and Best Steak (00:33:24) Customer Experience Philosophy (00:35:38) Solving Customer Problems (00:36:41) Appreciating Kindness in Customer Service (00:38:40) Engagement for Book Giveaway (00:39:53) Focus Groups and Follow-Up Interviews (00:42:21) Gratitude and Conclusion (00:43:30) Bullet Points: Importance of customer experience Impact of positive customer experience on loyalty, brand reputation, and bottom line Managing expectations and keeping customers informed Monitoring social media and online reviews Need for business owners to have a 360 set of skills Challenges faced by businesses and understanding customer needs and expectations Significance of customer reviews and first impressions Role of customer satisfaction surveys in improving customer experience Impact of negative experiences and creating realistic expectations for customers Importance of actively monitoring and responding to customer feedback Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the role of thought leadership in business growth. They discuss the need for authentic, high-quality content tailored to a niche audience and the importance of a unique point of view. The impact of COVID-19 on business strategies is also addressed, along with the value of patience and engagement in thought leadership. Cory and Lon emphasize authenticity, community interaction, and the significance of giving credit to original ideas while sharing and developing one’s own. The episode concludes with a call to action for audience engagement and feedback. Timestamps: The ramble (00:00:01) Introduction and setup (00:01:09) Getting started (00:03:00) Thought leadership and content creation (00:06:25) The importance of thought leadership (00:15:32) Identifying the niche audience (00:21:36) Identifying the target audience (00:22:20) Developing a unique point of view (00:27:54) Creating high-quality content (00:42:27) High-Quality Content (00:44:23) Using ChatGPT and Content Quality (00:45:18) Choosing the Right Platforms (00:47:58) Collaborating with Thought Leaders (00:50:39) Thought Leadership and Originality (00:52:25) Measuring Impact and Engagement (00:55:25) Long-Term Strategy of Thought Leadership (00:58:19) Conclusion and Call to Action (01:00:08) Bullet Points: Importance of thought leadership in growing a business Significance of identifying a niche audience and creating relevant content Developing a unique point of view for thought leadership content Impact of COVID-19 on businesses and the need for adjustments Genuine and unique point of view for thought leadership content Creation of high-quality content for thought leadership Attracting the right audience through high-quality content The long-term strategy of thought leadership and patience required for results Importance of authenticity and giving credit to sources Purpose of the content as a resource for business growth Disclaimers

Show Notes: In this podcast episode, Cory Mosley and Lon Graham discuss the risks of over-reliance on AI for content creation and business operations. They caution against using AI to fabricate thought leadership and stress the importance of maintaining authenticity and ethical standards. The dangers of misaligned content, over-personalization, and potential biases in AI algorithms are highlighted, emphasizing the need for human oversight to ensure content reflects a business’s values and resonates with the audience. The episode underscores AI as a valuable tool but not a replacement for human expertise and integrity. Timestamps: The makeup remover (00:00:00) Introduction to the podcast (00:00:14) Acknowledgment of audience and podcasting challenges (00:03:27) AI overload and its implications (00:05:12) The role of AI as a tool (00:13:32) The dangers of inexperience (00:17:39) Neglecting human oversight (00:18:37) Over customization and personalization (00:21:12) Being too generic (00:26:37) Biases and discrimination in AI (00:28:55) The limitations of AI as a marketing tool (00:30:23) The role of AI as a business tool (00:32:59) The scary part about society (00:35:00) The dangers of relying on AI (00:36:02) The use of AI as a tool (00:39:48) The importance of critical thinking (00:42:11) Closing remarks and show promotion (00:46:42) Bullet Points: Potential misuse of AI in creating content Importance of using AI as a tool to enhance expertise Caution against fabricating thought leadership Ethical considerations when using AI to generate content Risks of relying solely on AI-generated content Pitfalls of relying too heavily on AI and automation in business operations Concerns about over-reliance on AI and automation Importance of consistency in messaging and human oversight Biases and unintentional discriminatory elements in AI algorithms Value of AI as a tool in business operations with caution against over-reliance Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the nuances of marketing and self-promotion in business. They delve into the challenges of sharing one’s success and the impact of upbringing on self-promotion. Personal anecdotes and humor punctuate their discussion on the importance of humility and the podcast’s unique selling proposition. The hosts also provide practical advice on age-related disclosures and engage in a lively conversation about the authenticity of their content, emphasizing the podcast’s focus on current, real-time topics. Timestamps: The introduction (00:00:00) Age disclosure and podcast introduction (00:01:10) Personal anecdotes and podcast setup (00:02:11) Acknowledging the audience and podcast gratitude (00:03:09) Real-time topics and unique selling proposition (00:05:00) Challenges of self-promotion and upbringing’s influence (00:06:10) Discussion on promoting success and personal experiences (00:09:45) Influence of upbringing on self-promotion (00:12:38) Promoting Your Success (00:12:45) Crafting a Message (00:14:36) Instilling Confidence (00:20:11) Responsibility in Promotion (00:21:29) Competence and Confidence (00:26:00) Reducing Buying Decision Risk (00:27:22) Positioning and Pricing (00:28:30) Self-Promotion Strategy (00:29:28) Clarity in Messaging (00:33:17) Confidence in Decision-Making (00:36:00) Employee Communication (00:37:03) Promoting Business Success (00:38:42) Challenges of Self-Promotion (00:40:19) The Value of Education (00:41:39) The Importance of Genuine Promotion (00:45:08) Taking Action in Promotion (00:46:04) Expressing Gratitude and Encouragement (00:48:10) Bullet Points: Importance of promoting business success Challenges of promoting one’s success Influence of upbringing on perception and promotion of achievements Personal experiences and perspectives on humility and self-promotion Unique selling proposition of the podcast Instilling confidence in potential clients and customers Demonstrating competence and confidence in business interactions Making it easy for potential clients to do business with you Role of employees in communicating the business’s value proposition Gratitude to the audience for their support and encouragement to share the podcast with others Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the intricacies of mentorship, including how to find and engage with mentors effectively. They stress the importance of mentorship in personal and professional growth, the need for clarity in mentorship goals, and the value of mentors with relevant experience. Cory and Lon also discuss the differences between mentorship, coaching, and consulting, as well as the benefits of formalizing mentorship arrangements. The conversation covers the responsibilities of both mentors and mentees, such as commitment, active listening, and appreciation. They encourage listeners to consider becoming mentors and share insights on the personal fulfillment that comes from helping others succeed. The episode wraps up with a reminder to listeners to provide feedback and topic suggestions for future podcasts. Timestamps: The podcast intro (00:00:05) Surgeon's story (00:01:02) Mentorship discussion (00:04:56) Identifying mentorship goals (00:12:51) Retired executives as mentors (00:14:12) Mentorship and its importance (00:15:09) Mentorship vs Revenue Generation (00:16:03) Identifying Potential Mentors (00:16:32) Effective Mentorship from Distant Mentors (00:18:35) Perspective and Guidance from Mentors (00:19:31) Listening and Acting on Mentor's Advice (00:24:22) Authenticity in mentorship (00:26:33) Building Relationships with Mentors (00:28:54) The importance of valuing the mentor's time (00:29:07) Perspective and respect in relationships (00:30:12) Formalizing mentorship arrangements (00:35:44) Mentorship as a two-way street (00:38:16) Mentorship and its value (00:44:29) Becoming a mentor (00:45:02) Feedback and suggestions (00:46:35) Closing remarks (00:47:46) Bullet Points: Importance of mentorship and responsibilities of being a mentor or mentee Defining goals and needs when seeking mentorship Aligning mentorship goals with mentor's expertise and experience Identifying mentors who have achieved what the mentee aspires to achieve Distinction between mentorship, coaching, and consulting Process of identifying and connecting with mentors Valuing the time and advice of mentors Formalizing mentorship arrangements Benefits of mentorship for both parties Considerations for becoming a mentor Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore strategies for effectively engaging with gatekeepers in the sales process. They discuss the importance of building rapport, conducting research, and providing value to establish a connection with gatekeepers. The conversation highlights the need for genuine curiosity and humor to make a memorable impression. The episode also emphasizes the power of referrals and the necessity of polite persistence in securing new business opportunities. Timestamps: Funny (00:00:05) Dealing with Gatekeepers (00:04:16) Introduction of Topics (00:07:51) Research and Build rapport (00:11:13) Understanding the Gatekeeper (00:13:22) Personalizing the Interaction (00:14:18) Value-Driven Engagement (00:15:19) Providing Value and Making Connections (00:18:13) Positioning as a Valuable Resource (00:23:19) Using Referrals and Introductions (00:27:08) Referrals and Networking (00:28:05) Passive Referrals (00:28:51) Earning Referrals (00:30:06) Persistence in Sales (00:30:56) Strategic Follow-Up (00:34:43) Bullet Points: Dealing with gatekeepers in business Building rapport and establishing connections with gatekeepers Humanizing and personalizing interactions with gatekeepers Providing value and positioning oneself as a valuable resource Use of humor in engaging with gatekeepers Utilizing referrals and introductions to gain access to key contacts Importance of persistence in growing a business Strategic thinking and interpersonal skills in the sales process Demonstrating genuine interest in client’s needs and providing value Encouraging listeners to share the podcast with others Disclaimers

Show Notes: In this episode of Grow Business Podcast, host Cory Mosley and guest Lon Graham discuss effective networking strategies. They explore the importance of having a purposeful approach to networking events, with Cory expressing skepticism about their value and Lon advocating for intentional participation. Cory and Lon offer practical tips for gracefully exiting unproductive conversations and initiating meaningful dialogue. The conversation also covers maintaining long-term relationships and the significance of aligning networking efforts with business goals, emphasizing the need for a strategic approach to ensure a return on energy invested in networking activities. Timestamps: Networking Events (00:00:48) Purposeful Networking (00:03:11) Intentional Networking (00:11:34) Exiting Unwanted Conversations (00:14:19) Networking Event Exit Strategies (00:15:49) Conversation Starters at Networking Events (00:17:19) Nurturing Potential Clients (00:23:29) Forrest Gump Style Networking (00:27:06) Maximizing Networking Event Impact (00:28:05) Setting Networking Goals (00:29:09) Effective Networking Strategies (00:29:41) Strategic Networking Approach (00:30:47) Quality Conversations (00:31:38) Networking Etiquette (00:32:51) Identifying Ideal Networking Events (00:35:10) Networking Strategy Evaluation (00:39:38) Strategic Networking Execution (00:41:29) Conclusion and Gratitude (00:43:09) Check First (00:43:38) Bobblehead Debate (00:43:52) Mexican Looking Bobblehead (00:44:15) Bullet Points: The effectiveness of Networking in growing a business Cory Mosley's skepticism about the value of networking events Lon's intentional approach to Networking Navigating challenges at networking events Strategic approach to Networking Importance of identifying specific individuals to connect with Gracefully exiting conversations at networking events Building meaningful connections and opportunities through Networking Setting specific goals for networking events Aligning networking efforts with business objectives Disclaimers

Show Notes: In this podcast episode, Cory Mosley and Lon Graham explore the necessity of keeping business branding and software systems current. They highlight how outdated visuals and technology can negatively affect a company's credibility and competitive edge. The conversation underscores the importance of evolving with market trends and customer needs, using examples from major brands like Coca-Cola and General Motors. They also touch upon the influence of AI on business decisions, referencing Tyler Perry's pause on a significant expansion. The episode emphasizes the value of efficiency, adaptability, and staying informed about industry advancements. Timestamps: Outdated look and feel (00:08:19) The need for system updates (00:09:06) The impact of outdated branding (00:15:07) The significance of logo evolution (00:15:18) The example of General Motors (00:15:18) The timestamp's title (time it starts) Website Modernization (00:16:18) Consistency in Branding (00:18:06) Brand Continuity (00:22:34) Adaptation Challenges (00:25:27) Awareness and Innovation (00:29:59) Cutting Costs (00:33:45) User Experience (00:34:44) Elevating Customer Experience (00:36:39) Adapting to Business Changes (00:40:24) Consistency and Taking Action (00:44:58) Bullet Points: Importance of updating branding and software systems in businesses Impact of outdated branding and systems on business credibility Need for businesses to evolve and adapt to market changes Significance of staying current with technology and not being resistant to change Maintaining brand freshness and modernity Impact of brand consistency across different platforms Challenges of adapting to new technologies and tools Examples of companies reevaluating their branding to stay relevant Impact of AI on industries and business operations Importance of efficiency and adaptability in business operations Disclaimers

Show Notes: In this episode of Grow Business Podcast, Cory Mosley and Lon Graham discuss strategies for entrepreneurs and small business owners to handle setbacks. They emphasize the importance of seeking support, maintaining perspective, and understanding that problems are temporary. Cory and Lon advocate for having a personal board for guidance and professional help when needed. The conversation also covers the necessity of financial stability, diversifying revenue streams, and listening to customer feedback. Additionally, they touch on mental health, the power of humor, and the concept that setbacks can lead to comebacks. The hosts conclude by thanking their listeners and encouraging engagement with the podcast. Timestamps: The hot mic moment (00:00:00) Welcoming the audience (00:00:47) Planning a celebration (00:02:07) Mindset and setbacks (00:03:18) Seeking support and guidance (00:06:09) Emotional processing and life expectancy (00:11:09) Perspective and progress (00:20:46) The importance of grace (00:21:53) Resilient mindset and learning from setbacks (00:24:37) Financial stability and diversification (00:29:02) Understanding customer focus and value (00:34:30) Taking a step back for clarity (00:38:19) Laughing at the Situation (00:43:05) Value of Community (00:44:25) Thanking the Listeners (00:45:05) Closing Remarks (00:45:50) Ending Banter (00:46:28) Bullet Points: Importance of seeking support and guidance in dealing with setbacks Building a support system and personal board for navigating challenges Understanding the temporary nature of setbacks and maintaining perspective Addressing mental health and seeking help from professionals Resilience and adaptability in business Financial stability and diversifying revenue streams Importance of customer feedback and communication in addressing setbacks Finding humor in difficult situations as a way to relieve pressure Gratitude to loyal listeners and encouragement to engage with the podcast Setbacks as setups for comebacks and ending with a playful exchange between hosts Disclaimers

Show Notes: In this podcast episode, Cory Mosley and Lon Graham explore the significance of setting realistic goals, embracing the journey, and the resilience needed in business. They discuss the value of small wins, the importance of a long-term mindset, and viewing challenges as growth opportunities. Cory and Lon emphasize self-care as essential for business owners, advocating for proactive practices and self-reflection. They conclude by acknowledging the audience and promoting the sharing of their podcast. Timestamps: The introduction (00:00:00) Client feedback and podcast impact (00:02:08) Celebrating achievements and setting realistic expectations (00:04:35) The challenge of impatience in business (00:07:23) Setting realistic expectations and creating checkpoints (00:09:35) Celebrating small victories (00:19:01) Traffic and Timing (00:20:11) Focus on the Process (00:21:39) Long-Term Mindset (00:22:46) Building Momentum (00:27:01) Resilience and Perspective (00:30:52) Self-Care and Proactive Approach (00:36:51) Self-Care and Stress Relief (00:41:13) Staying in the Game (00:43:28) Acknowledgment and Support (00:45:13) Closing Remarks (00:46:59) Bullet Points: Importance of setting realistic expectations and creating short-term achievable goals Using markers and checkpoints to track progress toward long-term goals Focusing on the process rather than fixating on the end goal Emphasizing sustainable growth over time and the value of a long-term mindset Viewing obstacles as opportunities for learning and growth Maintaining perspective, particularly in small businesses Self-care practices as a proactive measure for business owners Significance of self-reflection and the ability to adapt to market feedback Embedding self-care practices in the fabric of one’s routine Importance of self-care and regular maintenance for mental health Disclaimers

Show Notes: In this episode of Grow Business Podcast, Cory Mosley and Lon Graham dive deep into the art of generating revenue and the pivotal role of differentiation in business. Get ready to learn how outfoxing the competition is not just about innovation but about truly understanding and catering to your target audience. Cory and Lon discuss the power of exceptional customer service and the impact of setting and meeting clear expectations. They conclude by sharing wisdom on developing a competitive advantage, shedding light on the dangers of competing solely on price and why understanding your competitors is critical without falling into the trap of imitation. Timestamps: 00:00 Long day, wondering about energy levels. Waiting. 06:32 Understanding competition is essential for competitive advantage. 08:14 Buying a cash-flowing business is smarter. 12:55 Virtual learning session discussed the power of perspectives. 16:11 iPad upgrade for service lounge customer feedback. 20:05 Understanding needs and preferences is crucial. 21:43 Identify differentiation by understanding competitors and action. 24:46 New customer, set up Zoom, discuss details. 30:24 Authorize communication, set expectations, and follow through completely. 33:16 “Don’t justify pricing; focus on value.” 35:47 Redundancy holds power in conveying messages effectively. 37:29 Outperforming competition, invest and improve resources. 41:35 Questioning lack of high-speed rail connectivity. 44:34 Challenges of business growth and investment decisions. 46:40 Trackable, valuable digital marketing absence of fear. 52:54 Frustrated with the lack of genuine business owners. 53:41 95% of my ecosystem aims for success. 56:58 Radio Republic is shutting down; it will not stream. Bullet Points: Understanding Competitive Dynamics Importance of not being reactive to competitors Lessons from businesses like Blockbuster and Kodak Out-marketing, out-selling, and out-servicing competitors Critical for business survival Revenue versus brand erosion Brand Differentiation Intentional brand differentiation and clear messaging Customer expectations and competitive advantages Managing customer touch-points effectively Setting and delivering on clear customer expectations Importance of fulfilling promises to customers Enhancing customer service by reliability Pricing professional services and avoiding market pricing out Defending established pricing strategies Market changes and sales implications Strategic improvements and avoiding overwhelming change Need for narrow focus on specific audience segments Leveraging an understanding of the target audience for success The indispensability of a diverse marketing approach Reaching potential customers through new platforms like TikTok Disclaimers

Show Notes In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham explore the necessity for business owners to learn new skills swiftly to stay competitive.  They discuss overcoming resistance to Change, the significance of sales skills, and the concept of micro-learning for efficient knowledge acquisition. Cory highlights the use of platforms like Blinkist for quick learning and the importance of choosing reputable learning sources.  Cory and Lon also share personal anecdotes emphasizing adaptability and hands-on business practice, encouraging listeners to apply knowledge immediately for real-world success. They conclude by underscoring the value of continuous learning, adaptability, and perseverance in business growth. Time Stamps Introduction (00:00:05) Welcoming the Guests (00:01:13) Podcast Distribution Platforms (00:02:35) The Need for New Skills (00:04:15) Resistance to Change (00:06:00) Identifying Key Skills (00:11:40) The Impact of Sales Skills (00:12:36) Learning Mandarin and Cantonese (00:15:13) Balancing Entrepreneurship and Learning (00:16:03) Micro-learning and Blinkist (00:16:46) Reading Non-fiction and Attention Span (00:17:54) Course Length and Content Commitment (00:20:32) Return on Investment and Return on Energy (00:21:44) Utilizing Online Resources and Quality of Courses (00:22:09) Learning Structure and Free Courses (00:24:49) Sourcing Information and Content Consumption (00:26:49) Choosing Learning Sources and Value (00:29:40) Avatar for learning (00:30:32) Learning from Successful Coaches (00:30:36) Selecting Whose Information to Listen to (00:32:17) Approaching Networking and Mentorship (00:35:14) Identifying People to Learn From (00:37:39) Hands-on Practice (00:41:09) The importance of practice (00:43:38) The role of visual aids in presentations (00:44:06) Adaptation and problem-solving in public speaking (00:46:39) Using speaking as a business-building tool (00:48:43) Removing barriers to business success (00:49:22) Appreciation for audience support (00:50:28) Bullet Points Importance of acquiring new skills for business owners Resistance to Change and reluctance to embrace new ways of doing things Identifying key skills for business impact Importance of sales skills for business growth Micro-learning and balancing skills development with entrepreneurship and personal life Challenges of attention span and preference for shorter, digestible content Abundance of online resources for learning Importance of networking and mentorship for learning and growth Hands-on practice and the importance of applying new knowledge Adaptability and perseverance in the face of challenges Disclaimers

Show Notes In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the nuances of engaging freelancers in a business environment. They stress the importance of clear communication, thorough vetting, and setting realistic expectations. The conversation covers the risks of prioritizing cost over quality, the significance of treating freelancers as integral team members, and the necessity of clear agreements to prevent misunderstandings. Cory and Lon provide practical advice on creating a supportive and effective working relationship with freelancers, ensuring both the business's and the freelancers' success. Time Stamps Introduction (00:00:00) Introducing LG 007 (00:01:13) Thankfulness and Audience Interaction (00:03:08) Topic: Successfully Working with Freelancers (00:05:47) Mistakes in Hiring Freelancers (00:06:53) Communication and Trust with Freelancers (00:12:39) Story of Website Developer (00:16:31) The importance of clear communication and realistic timelines (00:19:52) Establishing roles and clear lines of communication with freelancers (00:20:39) Considerations for choosing the right freelancer and setting realistic expectations (00:21:54) The impact of price decisions and the need for a strong vetting process (00:22:54) Recognizing and appreciating freelancers as part of the business (00:29:31) Balancing professionalism and independence when working with freelancers (00:33:42) Transparency in payment terms and the use of contracts (00:37:53) Clear Expectations and Agreements (00:39:30) Avoiding Rushed Hiring Decisions (00:40:31) Providing Necessary Resources (00:42:21) Fulfilling Established Expectations (00:44:07) Effective Vetting and Game Plan (00:46:49) Creating a System for Success (00:48:29) Bullet Points Importance of effectively working with freelancers in a business setting Challenges, mistakes, and best practices when hiring and collaborating with freelancers Significance of clear communication and defining project goals and expectations A cautionary tale about potential risks of working with untrustworthy freelancers Pitfalls of hiring freelancers based solely on cost Challenges of working with freelancers who may attempt to bully or hold clients hostage Setting realistic timelines and establishing expectations when hiring and collaborating with freelancers Need to vet freelancers and prioritize value over the lowest cost carefully Importance of recognizing and appreciating the work of freelancers Providing necessary resources, support, and information to freelancers for effective job performance Disclaimers

Show Notes: In this episode of Grow Business Podcast, hosts Cory Mosley and Lon Graham delve into the intricacies of the sales process. They discuss the need for a structured yet adaptable approach to sales, emphasizing the importance of fundamentals, critical thinking, and responsiveness to customer needs. Cory and Lon also explore the role of practicality and the need to understand the Customer's language and value proposition. The conversation highlights the value of incorporating customer feedback, practicing sales techniques, and staying attuned to market conditions. Technology integration, competitive Analysis, and conversion metrics are key elements for businesses to focus on for successful sales strategies. Time Stamps: Sales Process and Modernization (00:00:00) The Importance of a Structured Sales Process (00:01:54) Understanding Customer Needs (00:05:53) Balancing Customer Needs and Sales Process (00:11:39) Training Lacks Critical Thinking (00:16:49) Understanding the Target Audience (00:20:15) Articulating the Value Proposition (00:28:16) Sales Funnel Analysis (00:30:45) Seeking Customer Feedback (00:34:11) Google Reviews (00:34:13) Seeking Customer Feedback (00:35:21) Crowdsourcing Opinions (00:37:57) Sales Team Assessment (00:39:24) Pricing Strategy (00:41:09) Technology Integration (00:47:30) Competitive Analysis (00:49:30) Adaptability in Sales Process (00:51:13) The foundation of practice (00:52:26) Understanding ROI (00:53:37) Cost analysis in business (00:54:42) Emotional-based business decisions (00:56:43) Investments and decision-making (00:57:41) Target audience and investment (00:58:42) Episode conclusion and call to action (01:00:37) Bullet Points: Importance of having a structured set of fundamentals in the sales process Adapting to specific needs and cues of potential customers Drawing parallels to sports and the value of critical thinking in sales Understanding and responding to Customer needs within the sales process Importance of critical thinking in sales training Adapting to the specific needs and preferences of the target audience Seeking and incorporating customer feedback to improve the sales process Importance of adaptability in the sales process Practicing the fundamentals to build a strong foundation for adaptability Leveraging technology effectively, competitive Analysis, and conversion metrics in the sales process Disclaimers

Show Notes: In this podcast episode, Cory Mosley and Lon Graham explore the critical role of adaptability in business success. They discuss the necessity for companies to stay abreast of market trends, consumer behaviors, and technological advancements, emphasizing continuous market research and the importance of adaptability in areas like payment methods.  The conversation covers the dangers of complacency, the benefits of embracing technology, and the need for employee training and development. They also touch on strategic diversification and the importance of taking incremental steps when implementing changes.  The episode concludes with a call to action for businesses to focus on growth and leverage the podcast as a resource for improvement. Time Stamps: Continuous Market Research (00:06:17) The Impact of Adaptability (00:07:49) Monitoring Consumer Behavior and Competitive Strategies (00:11:31) The Evolution of Payment Methods (00:14:08) The adaptability piece (00:14:42) The impact of adaptability (00:15:01) Observing market trends (00:16:45) Customization in business (00:17:42) Market-driven adjustments (00:20:16) Client feedback and adaptation (00:20:57) Flexibility and agility in business (00:24:53) The impact of technology on adaptability (00:26:26) Continuous Market Research (00:28:26) Customer Feedback and Engagement (00:30:15) Invest in Technology (00:34:45) Establishing KPIs (00:41:05) Assessing Metrics (00:42:02) Key Performance Indicators (00:43:10) Continuous Training (00:48:17) Diversification Strategy (00:54:56) The importance of gradual expansion (00:56:41) Acknowledging listeners’ support (00:57:49) Encouraging focus on business growth (00:58:15) Conclusion and gratitude (00:58:55) Bullet Points: Importance of adapting to changing market trends Continuous market research and staying informed about consumer behavior, competitive strategies, and emerging technologies Impact of adaptability in areas such as payment methods Significance of not being complacent and staying updated with industry developments Consequences of not adapting to market changes Concept of adaptability and flexibility in business The rapid evolution of technology and its impact on business practices Embracing technology and challenges of implementing change within an organization Establishing key performance indicators (KPIs) to measure business performance Assessing costs and metrics in adapting to changing market trends Disclaimers

Show Notes: In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the critical role of strategic partnerships in business growth. They emphasize the necessity of entering partnerships with a clear plan and mutual benefits in mind.  Cory and Lon advise against casual brainstorming without established relationships and stress the importance of understanding each other's goals. They highlight the need for confidence and a well-defined approach in seeking partnerships, focusing on complementary strengths and the "what's in it for them" factor.  Additionally, they touch on the closure of their coaching program and the importance of clear communication and trust in forming successful partnerships. Time Stamps: The afternoon energy (00:00:01) Acknowledging audience and podcast success (00:01:43) Revealing the topic: Strategic partnerships (00:03:42) Closure of coaching program (00:07:30) Determining natural extensions and identifying complementary strengths (00:09:25) Mutually beneficial partnerships (00:15:12) Defining Objectives (00:17:42) Establishing Mutual Trust in Communication (00:18:11) Dealing with Business Challenges (00:20:54) Personal Challenges in Business (00:23:28) Strategic Partnerships and Complementary Strengths (00:29:13) Mutually Beneficial Partnerships (00:30:38) Clear Agreements in Partnerships (00:34:41) Strategic Partnerships and Clear Expectations (00:35:34) Referral-based Partnerships and Trust (00:36:36) Understanding Values in Partnerships (00:37:32) Being Adaptable and Flexible in Partnerships (00:45:15) Bullet Points: Importance of strategic partnerships in business growth Need for a clear plan and focus on mutual benefits in approaching partnerships Closure of their coaching program and the need for a confident and well-defined approach in seeking partnerships Emphasis on understanding objectives and expectations of partnerships Advice against brainstorming with someone without an existing relationship Importance of identifying complementary strengths in potential partnerships Emphasizing the "what's in it for them" factor in presenting mutually beneficial opportunities Need for mutual trust, clear agreements, and a focus on mutual benefits in communication Personal experiences and insights shared regarding successful partnerships Stress on the importance of a clear plan and well-defined approach in seeking and forming strategic partnerships Disclaimers

Show Notes In this episode of the Grow Business Podcast, host Cory Mosley and guest Lon Graham discuss the importance of goal setting, personal and professional development, and the role of technology in achieving goals.  They emphasize the need for a goal-oriented culture within businesses and the value of continuous learning.  Cory and Lon also highlight the importance of customer feedback in the goal-setting process and discuss strategies for managing growth and balancing short-term and long-term objectives. The episode concludes with a discussion on personal growth and its impact on one’s life. Time Stamps 2024: A Fresh Start (00:00:00) Growing Viewership and Appreciation (00:01:04) Goal Setting and Execution Strategies (00:04:49) Technology in Goal Setting (00:08:25) Benefits of Technology in Tracking Goals (00:09:05) Fostering a Goal-Oriented Culture in the Workplace (00:13:52) Setting and Reinforcing Organizational Goals (00:14:46) Continuous Learning and Personal Development (00:17:33) Utilizing Downtime for Learning (00:21:43) Prioritizing Customer Feedback (00:26:17) Finding Your Preferred Learning Method (00:22:28) Taking Action to Achieve Goals (00:24:53) The intention of your goals (00:28:53) Preparing for success (00:30:03) Balancing short-term and long-term goals (00:33:52) The Lucas Boots Story (00:35:56) Setting Corporate Goals (00:37:46) Balancing Time and Targets (00:40:09) The beginning of 2024 (00:43:35) Cory’s goals for 2024 (00:45:10) Closing remarks and future plans (00:46:01) Bullet Points The feeling of freshness and energy in 2024 Growing viewership on platforms like YouTube, Spotify, and Amazon Difference between Zoom and Zumba Goal setting and execution strategies for the new year Role of technology in goal setting Incorporating technology tools for planning, scheduling, and tracking goals Finding the right technology that aligns with goals Fostering a goal-oriented culture in business Importance of continuous learning and professional development Prioritizing customer feedback in the goal-setting process Understanding challenges as opportunities and adjusting focus Balancing short-term and long-term goals for sustainable growth Shared interest in Lucas boots and personal goals for the year Importance of personal growth and seeking out relevant information Potential surprises and guest appearances planned for 2024 Disclaimers

Show Notes In this podcast episode, Cory Mosley and Lon Graham conclude the importance of mental toughness in business and entrepreneurship.  They explore the role of mental resilience in risk management, decision-making, and consistency. Cory and Lon also touch on the stigma surrounding therapy, particularly in the black community, and the benefits it can offer. They highlight the significance of self-care, mindfulness, and setting clear goals in maintaining mental toughness. The episode concludes with an emphasis on gratitude, the role of mindset in success, and an expression of appreciation for their listeners. Time Stamps Mental Toughness and Managing Risk (00:05:19) Developing Mental Toughness for Decision-Making (00:06:59) The Impact of Mental Toughness on Overcoming Setbacks (00:04:46) Therapy and Mental Health Stigma (00:07:43) The Power of Therapy (00:08:57) Managing Desperation and Making Better Decisions (00:12:31) The importance of mental toughness (00:15:12) Modern tips for developing mental toughness (00:17:30) The need for flexibility and adjustments (00:21:19) The struggles of marketing and organizing events (00:22:25) The importance of focusing on the attendees (00:23:22) Learning from past experiences and adjusting strategies (00:25:10) Self-care and Mental Toughness (00:29:13) Taking Breaks and Fueling Your Body (00:30:04) Learning from Others and Developing Mental Toughness (00:33:30) The Zig Ziglar example (00:36:38) Studying people one step ahead of you (00:38:05) Gratitude and wanting more (00:42:14) The mindset pillar (00:46:29) Gratitude and setting goals (00:47:05) Expressing gratitude to the podcast audience (00:49:10) Thank you to the listeners (00:50:47) Where to find the podcast (00:51:20) Closing remarks (00:51:51) Bullet Points Importance of mental toughness in business and entrepreneurship Technical skills required for successful podcasting Gratitude for the studio producer’s technical support Managing risks effectively through mental toughness Importance of taking calculated risks Consistency is a crucial aspect of mental toughness Taboo and stigma surrounding therapy, especially in the black community The importance of having a support system and trusted people to talk to Importance of self-care in maintaining mental toughness Gaining perspective from others and learning from their experiences Disclaimers

Show Notes In this episode of the Grow Business Podcast, host Cory Mosley and Lon Graham, along with Willie H, discuss the importance of mental toughness in entrepreneurship. They explore the concept of failure as a learning opportunity, the significance of setting clear goals, and the role of mindfulness in managing stress. They also share personal experiences and strategies for developing resilience, such as journaling and maintaining a positive mindset. The hosts emphasize the need for authenticity and staying true to oneself despite societal pressures. The episode concludes with an anticipation of more insightful discussions in future episodes. Time Stamps The pilot order and back nine episodes (00:01:04) Positive feedback and impact (00:02:23) The importance of mental toughness (00:03:31) The importance of burning the ships (00:07:04) The example of Charlie Munger (00:07:39) The power of saying no (00:12:06) Developing Mental Toughness (00:13:16) Mindfulness and Self-Awareness (00:15:37) Feeding Your Mind (00:16:43) The Angry Lawn (00:18:57) Mistakes and Fallibility (00:20:39) Choosing a Journal (00:21:20) Embracing failure (00:29:52) Setting Clear Goals (00:25:28) Writing Down Goals (00:27:35) The importance of giving yourself credit and learning from experiences (00:31:46) The concept of being the "man in the arena" (00:32:34) Dealing with ideas that couldn't be executed and learning from others' success (00:33:33) Giving Yourself Credit (00:37:54) Finishing Up and Looking Forward (00:38:09) Bullet Points The hosts discuss the importance of mental toughness in entrepreneurship. They compare the podcast's episode count to a television show getting picked up for more episodes. They emphasize the need for positive feedback and impact from listeners to continue producing more episodes. They mention the challenges people may face and social media's influence on perception. They highlight the importance of mindset in business growth and the role of mental toughness within it. They discuss the holiday season and its pressures, such as comparing oneself to others and securing funding. They mention the concept of seasons in life and business and the arduous journey of entrepreneurship. They discuss the importance of staying true to oneself and not succumbing to pressure from others. They share steps for developing an unshakable mindset, including the need for a system, mindfulness, and mental nutrition. They discuss the importance of setting clear goals, embracing failure, and continuous progress and growth. Disclaimers

Show Notes In this episode of the Grow Business Podcast, Cory and Lon continue discussing a business growth checklist. They emphasize the importance of ongoing tax planning, competitor analysis, and market trends. They also discuss the need for an optimized digital presence and efficient business processes. The importance of delegation, networking, and partnerships is highlighted as crucial for business growth. Cory and Lon conclude with the significance of customer service and satisfaction, advising listeners to tackle one growth aspect at a time. The episode is filled with practical advice and personal experiences, making it a valuable resource for business owners and entrepreneurs. Time Stamps The Introduction (00:00:00) Discussing the Format of the Podcast (00:00:48) Part 2 of the Business Growth Checklist (00:01:09) Tax Planning (00:08:42) Communicating with Tax Professionals (00:11:44) Organizing and Updating Records (00:12:04) Market Analysis (00:14:20) The Backlash against Self Checkout (00:15:42) Competitor Analysis and Brand Diversification (00:18:30) The importance of knowing your competitors (00:21:48) Intelligently dealing with customer objections (00:22:11) Making adjustments based on market demand (00:24:30) The website interface and user experience (00:28:41) Updating online store products and descriptions (00:30:54) Implementing security features and staying modern (00:34:43) Efficiency and productivity (00:36:59) Finding the right balance (00:39:49) Making it easier to do business (00:42:24) Networking and Partnerships (00:46:22) Delegation (00:44:21) Strengthening Relationships (00:49:30) The partnership ends (00:51:20) Creating cohesiveness (00:52:02) Customer service and satisfaction (00:54:52) Advice on not getting overwhelmed (00:59:07) Emphasizing the importance of choosing the task (00:59:27) Pick the one with the most significant impact Acknowledging and thanking Willie for his contribution (01:00:09) Bullet Points Introduction and banter between Cory and Lon Continuing the discussion on a business growth checklist Importance of tax planning and regular communication with accountants Market analysis and evaluation of market trends Competitor analysis and gaining a competitive advantage Modernizing websites and optimizing user experience Efficiency and productivity in business processes Delegation and finding the right balance between automation and human interaction Creating partnerships and networking opportunities Importance of customer service and satisfaction Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Are you interested in being coached and advised by Cory? Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Are you interested in attending our Business Breakthrough Weekend? Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit growwithcory.com/speaking for topics and booking information. Disclaimers

Show Notes In this podcast episode, Cory and Lon discuss the importance of a business growth checklist. They emphasize the need to set realistic goals, conduct regular financial assessments, explore new revenue streams, optimize inventory, and develop customer engagement strategies. They also highlight the significance of feedback strategies, unique marketing strategies, and the role of employee performance and morale in business growth. Cory and Lon stress the importance of data-driven decision-making and staying updated with platform changes and trends. They conclude the episode promising to cover six more topics in part two, encouraging listeners to take action on the discussed topics. Time Stamps The value of podcast feedback (00:01:28) The challenge of podcasting (00:02:13) Introducing the business growth checklist (00:04:18) Reviewing Business Goals (00:07:58) Determining Achievable Goals (00:09:02) Adjusting Strategies (00:10:57) The sports analogy (00:14:12) The checklist for financial assessment (00:15:56) Identifying areas of overspending (00:18:39) The adjacent revenue streams (00:20:27) Expanding with parallel lanes (00:22:36) Inventory management and optimization (00:24:14) The inventory optimization (00:27:54) Assessing the value of time (00:29:38) Customer engagement (00:32:16) Feedback Strategy (00:33:11) Engaging Clients and Scrolling (00:34:07) Loyalty Rewards and Retaining Clients (00:35:54) The beauty of using apps for promotions (00:39:58) Creating unconventional trends in sales (00:40:51) The importance of optimizing online presence (00:44:02) Employee Performance and Feedback (00:47:00) Recognizing and Rewarding High-Performing Employees (00:48:08) Coaching and Giving Credit (00:50:28) The value of paying attention (00:53:15) Part two of the business growth checklist (00:54:38) The need for daily help (00:55:37) Bullet Points Gratitude for positive feedback and the value of podcast Introduction of business growth checklist Importance of setting realistic goals and adjusting strategies Importance of focusing on overall score in business Financial assessment and budgeting Exploring new revenue streams and leveraging existing customer base Inventory management and creative solutions for overstocked items Optimizing inventory and customer engagement strategies Importance of feedback and making necessary adjustments Marketing strategies and unique promotions Using apps and special offers in the restaurant industry Optimizing online presence and staying informed about platform updates Employee performance, recognition, and team-building activities Gratitude for the impact of the podcast and teasing upcoming topics. For part, do you want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Are you interested in being coached and advised by Cory? Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Are you interested in attending our Business Breakthrough Weekend? Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers

Show NotesIn this episode of The Grow Business Podcast, Cory and Lon discuss five critical sales mistakes that could potentially ruin a business. They emphasize the importance of a clear sales funnel, a value-first strategy, sales versatility, adaptability, and focusing on repeat business over solely acquiring new customers. They also highlight the need for businesses to upgrade their systems for customer convenience. The episode is filled with practical advice, personal experiences, and examples to help listeners understand and avoid these common pitfalls in business. Timestamps: The introduction (00:00:00) Positive feedback and podcast format (00:00:51) Constructive criticism and its value (00:03:38) The weak sales funnel (00:11:00) The components of a growth-based sales funnel (00:13:05) Conversion-focused website design (00:13:48) Sales Funnel and Lead Generation (00:14:49) Providing Information and Follow-up (00:15:39) Setting Expectations and Accountability (00:18:30) . The chat technology issue (00:21:51) The lack of a value-first strategy (00:22:51) Providing value to potential customers (00:25:09) No Sales Versatility (00:29:43) Identifying Buyer Personalities (00:32:43) Recognizing Buying Signals (00:34:28) The Importance of Versatility (00:38:30) Fear of New Information (00:40:23) The Cost of Doing Nothing (00:44:46) T Mistake Number Five: Over-reliance on new business (00:45:34) The failure to create predictable opportunities from past customers (00:46:40) Investing in existing customers for sustainability (00:47:35) The reliance on new business (00:53:02) The importance of upgrading systems (00:53:32) Increasing customer convenience (00:55:15) Introduction to the podcast and guest Importance of positive feedback and five-star reviews Discussion on the format of the podcast and the possibility of going on a rant or detour Personal experiences with negative feedback and the importance of constructive criticism Importance of customer feedback and drawbacks of open space offices The role of marketing and customer service departments in growing sales The concept of a sales funnel and its importance in attracting and converting clients Strategies for nurturing leads and following up promptly The value-first strategy in sales and the benefits of providing value to customers The importance of sales versatility and adapting to buyer preferences The need for flexibility and adaptability in business Overreliance on new business and the importance of repeat business and referrals Upgrading business systems to improve customer convenience and brand image Bullet Points:Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers

Show Notes In this episode of the Grow Business Podcast, host Cory Mosley and Lon Graham “LG007” discuss common hiring mistakes that can harm a business. They highlight the dangers of "rescue hires," the importance of the right people conducting interviews, and the need to review a candidate's social media presence. They also stress the importance of a 90-day plan for new hires and a generational communication strategy. Cory concludes by emphasizing the podcast's mission to educate and entertain and directs listeners to their website for additional resources. Time Stamps The hiring mistakes (00:01:22) The concept of self-made (00:02:13) Hire slow, fire fast (00:05:19) The rescue hire mistake (00:07:36) The dangers of rescue mode (00:10:15) Ex-girlfriend syndrome (00:10:59) The wrong people conducting interviews (00:14:15) The consequences of hiring several levels away (00:15:12) The importance of letting the people who lead lead (00:17:12) The importance of reviewing a candidate's social media (00:19:43) Creating a plan for the 90-day probation period (00:24:21) Establishing expectations and providing support for new hires (00:25:15) CEO Discussion (00:26:27) Importance of communication strategy (00:26:57) Differences in communication styles (00:30:13) The five hiring mistakes (00:32:59) Continued commitment to help listeners succeed (00:33:58) Closing remarks and podcast outro (00:34:17) Bullet Points Hiring mistakes that can put a business out of business Importance of having the right people in a business The negative impact of hiring the wrong individuals, such as untrained family members Challenging the notion of being a self-made person and the importance of help from others Embracing outside influence for personal growth Cost of making a bad hire in terms of time, money, and reputation The significance of a strong team for a healthy business and growth Hiring mistakes made by small business owners, such as not considering how employees represent the brand Lesson learned about hiring slow and firing fast The concept of a "rescue hire" and its dangers Importance of having the right people conduct interviews The impact of social media behavior on a company's reputation The need for a 90-day stay plan for new hires Importance of having a generational communication strategy in the workplace Wrapping up the episode and encouraging listeners to continue their journey of growth and success. Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers

Show Notes Cory Mosley, the host of the Grow Business Podcast, introduces a new co-host, Lon Graham, and they discuss the importance of clear and authentic communication in branding. They emphasize the need for relatable language that connects with the target audience rather than using complex and impressive language that may alienate potential clients. Cory and Lon also highlight the importance of video in engaging with viewers and the need for plain language and authenticity in communication. The episode concludes with a discussion on the importance of being genuine in conveying expertise and the impact of branding on business success. Time Stamps: Introducing the new co-host [00:01:31] Discussion about Digger Phelps [00:04:00] Appreciation for Lon's qualities [00:06:55] The skill of connecting with people [00:07:07] The importance of common sense branding [00:07:49] Being clear and authentic in communication [00:09:32] The curse of knowledge [00:19:08] Being clear in messaging [00:19:52] Common sense branding [00:20:43] The importance of branding [00:22:36] Aligning brand with target audience [00:23:13] Association and storytelling in branding [00:29:19] The importance of brand association [00:30:49] The danger of overthinking and missing the obvious [00:31:32] The impact of cutting corners on brand perception [00:35:25] The importance of online reviews [00:38:07] The significance of a well-designed website [00:39:25] The dangers of cutting corners with website design [00:43:41] The importance of common sense in business decisions [00:46:17] The consequences of poor website messaging [00:49:26] The significance of aligning messaging with brand identity [00:54:30] The importance of building an ecosystem [00:54:38] The impact of website design on business [00:55:32] Encouragement to think about brand clarity [00:57:17] Bullet Points: Introduction of new co-host Lon Graham. Discussion on the frustration of almost winning and the importance of being surrounded by winners. Importance of clear and authentic communication in branding. Use of plain language and authenticity in communication. Importance of video in clarifying messages and engaging with viewers. Avoiding complex language and focusing on relatability in branding. Importance of aligning brand name with business purpose and target audience. Frustration with rehearsed elevator pitches and the importance of being genuine. Importance of a strong brand name and its association with the business. Importance of a strong brand and website for businesses and the impact on potential clients. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers

Show Notes: In this podcast episode, host Cory Mosley and co-host Kerry James engage in a lighthearted and informative conversation about various topics. They discuss their fitness routines, the importance of feeling good regardless of age, and their experiences with media interviews. Cory provides strategies for acing interviews, including the need for preparation, establishing credibility, and delivering clear and concise messages. They also emphasize the importance of attention as the new currency in today's media landscape and the power of thought leadership. Cory and Kerry encourage engagement with their podcast and highlight the value of media interviews in building authority and credibility. Time Stamps: The shirt conversation [00:00:11] Fitness and running [00:01:14] Strategies for acing interviews [00:04:08] Suspended for Swearing [00:08:20] Attention as Currency [00:09:49] Thought Leadership and Buyer Perception [00:15:31] Eyeglass industry monopoly [00:17:29] TikTok tow truck phenomenon [00:18:24] Becoming a thought leader [00:19:32] The 3 to 5 key points [00:26:50] Using relatable stories in interviews [00:27:19] Seeded language to affirm authority [00:29:12] The timestamp's title [00:35:11] The timestamp's title [00:35:59] The timestamp's title [00:37:52] Bullet Points: Discussion of fitness routines and feeling good regardless of age. Importance of media interviews and missed opportunities for businesses. Strategies for acing interviews. Cory's experience of swearing on air during a college radio station interview. Attention as the new currency in today's media landscape. Importance of establishing credibility and becoming a thought leader. Tips for preparing for media opportunities and making clear points. Five key points for acing media interviews. Importance of engaging with the audience and promoting the podcast. Value of media interviews in building authority and credibility. Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory? Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend? Visit https://growwithcory.com/weekend-workshop/ to learn more Want Cory to speak at your next event? Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers

Show Notes:In this podcast episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the five unmistakable traits of business owners who consistently grow their businesses every year. They emphasize the importance of taking action, having a refined sales funnel, clear communication, effective marketing strategies, understanding and targeting the ideal audience, continuous learning, decisive decision-making, and investing in people. Cory and Kerry share personal experiences and examples to illustrate their points and encourage listeners to engage with them on social media and visit their website for more valuable content. Time Stamps:Traits of Business Owners [00:02:05]Importance of Time [00:04:13]Unmistakable Traits of Successful Business Owners [00:07:02]The importance of a refined sales funnel [00:13:23]Insufficient follow-up leads to missed sales [00:15:47]Closing ratios and the importance of follow-up [00:16:22]Clear Talking Points and Conversion Focused Website [00:17:12]The Importance of Communicating Next Steps [00:18:47]Having a CRM and Database for Small Businesses [00:24:23]The touch the communication [00:25:46]The need for change [00:26:40]Marketing to the ideal audience [00:32:24]The importance of targeting your audience [00:34:17]The need for continuous investment in team development [00:37:30]Executing a simplify to multiply strategy [00:39:58]Workshops and Education Efforts [00:42:53]Resistance to New Education and Technology [00:44:41]Decisive Decision Making [00:45:57]Investing in Your Team [00:51:39]The Five Traits of Business Owners [00:51:27]Taking Action in Your Business [00:52:15] Bullet Points:Discussion on the concept of traits and their origins. Focus on the five unmistakable traits of successful business owners. Emphasis on the importance of being action-oriented and implementing growth strategies. Discussion on the importance of a refined sales funnel and providing value to customers. Importance of clear communication and transparency in the customer journey. Importance of understanding and targeting the ideal audience in marketing. Importance of continuous learning and investing in team development. Importance of decisive decision-making and taking action in business growth.Want access to more content like this? Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world? Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers

Show Notes:In this episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the importance of aligning passion with business opportunities. They caution against pursuing ventures solely for the purpose of making money and emphasize the need for authenticity and expertise in chosen fields. Cory shares personal anecdotes and lessons learned from their own experiences in business. They encourage listeners to carefully evaluate potential opportunities, develop a checklist for evaluation, and seek guidance from experts.Remember to follow your passion as long as it pays! Time Stamps:The pursuit of business based on making money [00:04:59]Diversifying business too early [00:06:19]The importance of passion and monetization [00:08:39]The risk of leaving the retail business [00:09:27]Combining passion and income in business [00:12:06]The misconception of easy house flipping [00:12:46]The passion for restoring land rovers turned into a significant business [00:18:32]Developing a checklist and examining knowledge base for a new business [00:21:32]Combining authenticity and passion with business opportunities [00:27:01]The skill set and passion [00:28:56]Opportunity in the spa industry [00:30:04]Examining the idea and authenticity [00:37:10]The failed chat business venture [00:40:09]Lessons learned at the plastic surgery conference [00:42:30]The pricing dilemma [00:46:08]The importance of knowing the market [00:47:53]The value of acquiring knowledge [00:48:30]The danger of chasing money [00:51:36]The importance of reviews and feedback [00:56:09]Commitment to helping businesses grow [00:56:09Conclusion of the episode [00:56:35] Bullet Points: Discussion on the five pillars of business growth: mindset, sales, marketing, operations, and people. Importance of questioning business opportunities and not solely pursuing money. Caution against constantly seeking the next big thing without maximizing current business potential. Cory's experience in the automotive industry and the challenges of starting a consultancy. Importance of combining passion and a business model that generates income. Importance of finding the right business opportunity that aligns with skills and passions. Need for a solid knowledge base and continuous learning in chosen field. Importance of authenticity and thorough preparation in evaluating potential business ventures. Importance of passion and deep understanding of the industry in pursuing business ideas. Kerry's experience in the cosmetic surgery industry and lessons learned from a failed venture. Importance of being a student and acquiring knowledge before diving into a new venture. Caution against chasing business solely for money and the importance of aligning passion with a monetization strategy. Gratitude to listeners and encouragement to share the podcast and leave positive reviews. Want access to more content like this?Visit https://growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit https://growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit https://growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit https://growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting https://yourexpertiseonvideo.com for complete information. Disclaimers

In the first episode of the Grow Business Podcast, host Cory Mosley joined by guest Kerry James introduce themselves and discuss their mission to help entrepreneurs and small business owners grow their businesses. Cory and Kerry emphasize the importance of providing valuable information and entertainment to their listeners and aim to be a source of actionable insights and thought starters. They discuss their backgrounds and experiences in working with businesses and highlight the topics they will cover in future episodes. Cory and Kerry also share personal anecdotes and discuss the changing landscape of business. Overall, they set the tone for the podcast and establish their goals and expertise in helping businesses succeed. Time Stamps:The Introduction [00:00:00]The Excitement of Episode One [00:00:10]The Mission of the Podcast [00:02:21]The journey to finding a career path [00:09:11]Entering the auto industry [00:12:21]Overcoming limitations and achieving success [00:16:10]The journey of working for Volkswagen during Dieselgate [00:19:23]The three key elements of their philosophy [00:20:50]Introducing Cory James and his valuable perspective [00:25:21]The five pillars of business growth [00:27:35]Identifying and isolating the issue [00:31:20]The importance of being open-minded [00:33:46] Bullet Points: Introduction to the Grow Business Podcast Goals and mission of the podcast Providing valuable information and entertainment for entrepreneurs and small business owners Applying entrepreneurial principles in organizations Actionable insights thought starters, and aha moments Covering topics such as scaling, increasing revenue, retaining employees, and gaining clarity in business strategies Experience in working with businesses and implementing effective strategies Childhood aspirations and interests Cory's journey in the auto industry and his passion for communication Importance of staying up-to-date with new technologies and skills Three key aspects shaping Cory's philosophy Kerry’s background as a broadcaster and his role in extracting valuable insights Desire to provide valuable insights and advice to listeners Anecdote about a breakthrough moment for a client Introduction to the “five pillars of business growth” Importance of seeking guidance and coaching from others. Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimer

Show Notes:In this episode of the Grow Business Podcast, host Cory Mosley and co-host Kerry James discuss the five pillars of business growth and the importance of identifying and overcoming challenges within these pillars. They also discuss why many small businesses stay small and the factors contributing to their lack of growth. Cory emphasizes the significance of attitude and actions in running a successful business, using examples from the HVAC industry and their own experiences. Cory and Kerry also discuss the importance of customer service, processes and procedures, and seeking outside perspectives. Time Stamps: The intro and greetings [00:00:00] The five pillars of business growth [00:01:01] Why small businesses stay small [00:05:30] The reason most businesses don’t reach $1 million [00:08:23] Attitude and actions as the separator [00:08:51] Importance of accountability and tangible investment [00:13:29] Topic 1: Attitudes and Actions [00:16:37] Topic 2: Processes and Procedures [00:17:44] Topic 3: Soliciting Reviews [00:21:05] The lack of completion in courses [00:25:18] The importance of customer service [00:27:24] The significance of processes and procedures [00:31:21] The importance of customer-centric policies and procedures [00:34:27] Efficient booking process for thought leadership interviews [00:35:28] The negative impact of poor duty of care and lack of processes [00:38:27] Identify, Isolate, Attack [00:43:09] Cheap and Good Rarely Go Together [00:44:07] Avoiding Mistakes for Success [00:47:27] Bullet Points: Introduction of hosts and podcast Discussion of the five pillars of business growth: mindset, marketing, sales, operations, and people Mention of an upcoming interview with Pegine, a Leadership Speaker Mention of Sweet Booty 45 follower on TikTok Reasons why small businesses stay small Factors that contribute to small businesses failing to reach $1 million in revenue Importance of attitude and actions in business success Importance of customer service and accountability Importance of adopting a larger corporation mindset and efficient processes Importance of seeking outside perspectives and experiences in business challenges Importance of customer-centric approach and processes Importance of having processes and procedures in place for consistent service delivery Importance of changing attitudes and embracing processes and procedures for business growth Desire to impact listeners’ businesses and provide actionable advice Want access to more content like this?Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers

In this podcast episode, Cory Mosley and Kerry James discuss the importance of a well-functioning website and attention to detail in business growth. Cory shares personal experiences of receiving unsolicited emails and visiting websites that were poorly designed and had technical issues. They highlight the negative impact these experiences can have on a business’s reputation and customer trust. They also emphasize the importance of meeting customer expectations, addressing technical issues promptly, and building trust through consistent marketing and customer experiences. Cory and Kerry encourage listeners to evaluate their own customer journey and share the podcast with others who can benefit from the insights. Time Stamps:The Cold Email and Marketing Company [00:04:15]The Broken Website [00:07:23]The Waste of Time and Effort [00:08:42]The broken website and calendar [00:16:43]The importance of continuity of brand [00:16:59]Taking care of the basics [00:18:25]The broken website [00:19:03]Unsolicited business advice [00:20:08]Online ordering for a burger joint [00:21:48]Expectations of Brand Performance [00:27:09]Importance of Website Functionality [00:28:08]Setting Customer Expectations [00:30:07]Verifying the customer’s journey [00:36:49]Increasing customer engagement [00:38:36]Examining the customer journey [00:41:44] Bullet Points:Importance of attention to detail and professionalism in marketing messages and website designFrustration with broken links and technical issues on a company’s websiteDiscussion on the decline of Bed Bath & Beyond and outdated marketing practicesImportance of addressing technical issues and meeting customer expectations for business growthImportance of a well-functioning website as the face of a businessLimited time customers have and the abundance of other options available to themImportance of building trust with customers at every touchpointImportance of delivering value and meeting customer expectationsImportance of consistency and continuity in marketing and customer experienceEncouragement to examine the customer journey and align marketing with the actual experience Want access to more content like this? Visit growwithcory.com/learn to watch our videos, listen to podcasts, and read more articles 100% free. Interested in being coached and advised by Cory?Visit growwithcory.com/business-accelerator to learn more about our Business Accelerator Inner Circle Program. Interested in attending our Business Breakthrough Weekend?Visit growwithcory.com/weekend-workshop/ to learn more. Want Cory to speak at your next event?Visit growwithcory.com/speaking for topics and booking information. Are you ready to share your expertise with the world?Learn about our Thought Leadership Experts Interviews by visiting yourexpertiseonvideo.com for complete information. Disclaimers

A quick introduction to the Grow Business Podcast hosted by Business Growth & Media Educator Cory Mosley and Kerry James.