S E740: Pet Hospitality Commerce: Honda & Borisov's Industry Disruption
S E740: Pet Hospitality Commerce: Honda & Borisov's Industry Disruption  
Podcast: Your Brand Amplified
Published On: Fri Jun 05 2026
Description: What emerged from this crisis was not merely a commercial venture, but a deliberate reimagining of how communities can celebrate the bond between humans and their pets. Courtney Honda and Slava Borisov recognized that the pet industry, despite its massive $160 billion market size, had fundamentally missed an opportunity to create genuine hospitality experiences. Traditional retailers operated on purely transactional models, lacking the sensory richness and emotional connection that pet owners desperately craved. Their decision to create Puptique stemmed from a clear understanding that pets provide physical, emotional, and spiritual support to their owners, yet the industry treated them as commodities rather than family members. Courtney and Slava brought complementary personalities and backgrounds that prove essential to both their personal and professional relationship. Their yin-yang dynamic generates healthy debate and productive conflict that strengthens their partnership rather than derailing it. Courtney, fueled by the aloha spirit and rooted in marketing and wellness backgrounds, balances Slava's immigrant entrepreneurial drive and experience managing portfolios worth hundreds of millions. Together, they've learned that the financial investment required for franchising is actually the easier part of the equation compared to finding partners genuinely committed to building community for the next decade. If you're inspired by Courtney and Slava's mission to create community hubs for pet owners and are interested in becoming a franchise partner or learning more about the Puptique opportunity, visit www.puptique.com to explore how you can bring this innovative Pet Hospitality concept to your community. Whether you're looking to invest in a franchise, become a member, or simply discover more about their vision of celebrating the lifelong bond between humans and their pets, their website provides all the resources you need to get started. Join thousands of members nationwide who are already part of the Puptique community and experience firsthand how genuine hospitality and authentic connection are transforming the pet retail landscape. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.