Eveline Ruehlin: Fashioning the Future Through Gen Zers’ Eyes
Eveline Ruehlin: Fashioning the Future Through Gen Zers’ Eyes  
Podcast: Scouting for Growth
Published On: Wed Sep 25 2024
Description: On this episode of the Scouting For Growth podcast, Sabine VdL talks to Eveline Ruehlin, a true visionary in the realm of fashion technology and emerging trends. As a champion of advancements in digital health, artificial intelligence, and fashion technology, she brings a unique perspective on how Gen Z is revolutionizing the fashion industry. In today's episode, Eveline will take us on a journey through the eyes of Gen Z, exploring how this tech-savvy generation is reshaping fashion trends with their sustainability-driven preferences and digital-first mindset. We'll delve into the exciting world where AI becomes a fashion statement and discuss how emerging technologies are transforming not just what we wear, but how we interact with fashion itself. KEY TAKEAWAYS AI is immolating the brain. I decided I need to be influential in both neuroscience and fashion. I’ve always been interested in smart textiles; functional textiles were always a big thing in Switzerland.  When designing my own clothes with a designer from Project Runway, I saw the beautiful craft of patternmaking – an art that should never be lost. But with e-commerce, I saw the integration of technology, and my university was right at the forefront of teaching this. Especially with AI or quantum computing on the horizon, we will find many cures. AI has influenced, sped up, replaced, and helped so many doctors, especially during the pandemic. Surgeries can be performed online with a doctor in another country; the industry's digitisation is phenomenal. I was trained as a ‘nose’ while studying in Geneva; olfaction is a big deal for me, and I love how it influences your wellbeing. Digital health is picking up on that; perfumeries are working with health experts to support mental health. The senses can change a person’s well-being and attitude. BEST MOMENTS ‘In-bound social media traffic can improve how quickly you can sell and get recognition.’ ‘Brain-computer interfaces, near-eye computer interfaces, moving into spatial computing, all this is coming.’ ‘The best quality is still handmade in my opinion.’ ‘AI is trying to emulate the brain, but I don’t think it ever will because there are new studies coming out every day about consciousness, where memories are stored, etc.’ ABOUT THE GUEST Eveline Ruehlin is a dynamic, multilingual innovator at the forefront of emerging global technology. With a remarkable career as a top influencer and brand ambassador, Eveline champions advancements in digital health, artificial intelligence, fashion technology, and sustainability. Her extensive experience with international organizations equips her to deliver unparalleled value to enterprises navigating the complexities of global trade and diplomacy. Passionate about fostering a sustainable and circular economy, Eveline is a staunch advocate for smart city design and digital twin architecture. As a continuous learner, she delves into cutting-edge fields, including machine learning, blockchain, quantum computing, and cybersecurity, always with an eye on the digital transformation heralded by the 4th and 5th industrial revolutions. A fervent supporter of mentoring the next generation, Eveline is committed to sharing her knowledge, positive mindset, and leadership skills with young professionals entering the tech industry. Her personal interests in skiing, hiking, and outdoor activities mirror her professional ethos of resilience and exploration. Eveline's thought leadership extends to fashion tech, where she explores how AI and emerging technologies are reshaping the industry. She is particularly interested in how Gen Z and Gen Alpha influence fashion trends through their tech-savvy perspectives and sustainability-driven preferences. Eveline’s insights into the integration of AI as fashion statements continue to drive conversations about the intersection of technology and lifestyle. ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures