Building a Brand People Line Up For
Podcast: The Playbook With David MeltzerPublished On: Fri Jan 16 2026
Description: In today’s episode I sit down with Richard Pink, second generation steward of the iconic Pink’s Hot Dogs, to talk about how a $50 push cart became an 85 year institution. We cover consistency over trends, building community beyond the counter, and creating experiences people remember long after the meal. Richard shares lessons on employee loyalty, bonuses that matter, word of mouth marketing, licensing without losing quality, and adapting to media shifts while keeping the recipe the same since 1939. It is a practical look at brand, culture, longevity, and leadership built one customer at a time.
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