The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham
The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham  
Podcast: The Martha Stewart Podcast
Published On: Wed Feb 18 2026
Description: What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.See omnystudio.com/listener for privacy information.