Adam Neumann: This is How You Build Iconic Companies
Adam Neumann: This is How You Build Iconic Companies  
Podcast: The Ben & Marc Show
Published On: Thu Jun 12 2025
Description: On this episode of The Ben & Marc Show, a16z co-founders Marc Andreessen and Ben Horowitz sit down with Adam Neumann—founder of WeWork and now, Flow—to unpack one of the most unlikely comeback stories in tech.What began as a personal reckoning after a very public fall has become a bold new vision for how we live and belong. Flow isn’t just a real estate company—it’s an operating system for community, built on first-principles software, design, and soul. Joined by a16z General Partner Erik Torenberg, the group goes deep on: - Why Adam’s childhood shaped his obsession with community - Adam’s fall from WeWork—and how he found a new path to redemption - How Flow is re-architecting real estate from scratch - Why loneliness is the greatest design challenge of our time With reflections on dyslexia, the American dream, and the thin line between failure and greatness, this is a candid and wide-ranging conversation about redemption, vision, and building something that matters in this world. We hope you enjoy this deeply human conversation about the future of living. Timecodes 00:00 Introduction 00:51 Adam's Early Life and Family Background 07:56 Military Service and Discipline 10:08 Transition to the US and Education 14:43 Entrepreneurial Journey Begins 17:49 The Concept of Flow and Vision 20:28 Meeting and Partnership Formation 25:22 Overcoming Challenges and Resilience 28:30 The Isolation Phenomenon 30:03 Navigating Post-Crisis Relationships 31:50 Real Estate Strategies During COVID 33:47 The Genesis of a New Venture 36:47 Lessons from WeWork 38:49 Building Flow: The Vision 41:44 The Importance of Alignment 51:23 Technological Innovations in Real Estate 55:44 Revolutionizing Real Estate Software and Flexible Living Solutions 56:28 Challenges and Innovations in Multifamily Housing Rental Markets 58:40 Global Housing Crisis and Solutions 01:06:10 Expanding to Saudi Arabia 01:08:49 Success in Saudi Arabia 01:12:43 Real Estate Funds and Future Plans 01:19:10: Why Is This an Opportunity? 01:20:45 Impact of COVID on Living and Working 01:26:14 Future Potential of Housing and Living Resources: Read Marc's blog post about Flow: https://a16z.com/announcement/flow/Marc on X: https://x.com/pmarca Marc’s Substack: https://pmarca.substack.com/ Ben on X: https://x.com/bhorowitz Erik on X: https://x.com/eriktorenberg Erik's Substack: https://eriktorenberg.substack.com/ Stay Updated: Find us on X: https://x.com/a16z Find us on LinkedIn: https://www.linkedin.com/company/a16z This information is for general educational purposes only and is not a recommendation to buy, hold, or sell any investment or financial product. Any investments or portfolio companies mentioned, referred to, or described in this podcast are not representative of all a16z investments and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by a16z is available at https://a16z.com/investment-list/. All investments involve risk, including the possible loss of capital. Past performance is no guarantee of future results and the opinions presented cannot be viewed as an indicator of future performance. Before making decisions with legal, tax, or accounting effects, you should consult appropriate professionals. Information is from sources deemed reliable on the date of publication, but a16z does not guarantee its accuracy.