How Design Decisions Add (or Destroy) Property Value
How Design Decisions Add (or Destroy) Property Value  
Podcast: Forward One Podcast
Published On: Mon Jul 28 2025
Description: Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.Follow John on Instagram!https://www.instagram.com/huumarchitects/More of John's work:https://huum.com/fire-resilient-architecture-for-california-homeowners/https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdfTimestamps00:00:00 Intro00:01:44 Path to Design00:04:22 Clients & Realtors00:07:07 Scope of Work00:08:31 Permit Hurdles00:12:53 Realtor Value00:16:16 Due Diligence00:20:24 Picking Architects00:26:17 Design Ethos00:29:27 Space & Feel00:33:42 Vetting Pros00:36:46 Fees & Value00:44:05 ROI on Design00:51:34 Climate Ready00:57:34 F1RE Round