From Bike Shop to $50M in Sales
From Bike Shop to $50M in Sales  
Podcast: Forward One Podcast
Published On: Mon Sep 22 2025
Description: Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.Connect with the Forward One Team!Josh:https://www.instagram.com/spitzenjosh/Joey:https://www.instagram.com/joeysnacks/Jose:https://www.instagram.com/thejoseprats/Timestamps00:00:00 Introduction and Welcome00:01:25 Character Homes and Architectural Passion00:04:10 First Flip Experience and Lessons Learned00:11:09 Building a Real Estate Career00:20:12 Social Media Strategy and Impact00:25:29 Content Creation and Authentic Branding00:32:56 The Power of Social Media in Real Estate00:33:48 Content Strategy: Video vs. Carousel00:34:17 Insights from Meta and Trial Reels00:36:04 Engagement and Tracking Success00:39:05 The Future of Character Homes00:40:55 Marketing Unique and High-Value Properties00:42:48 Leveraging YouTube for Real Estate00:56:21 Rapid Fire Round: Personal Insights