Most Agents Skip This — And It’s Costing Them Listings
Most Agents Skip This — And It’s Costing Them Listings  
Podcast: Forward One Podcast
Published On: Mon Mar 31 2025
Description: Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.Timestamps:00:00:00 Introduction & Guest Welcome00:01:03 From Family Business to Real Estate00:03:11 First Deals & Building Confidence00:05:00 Floor Time & Networking00:08:59 Marketing Innovations & Branding00:13:23 Embracing Technology & Community00:16:02 Establishing a Local Presence00:20:00 Building Trust & Client Relationships00:25:00 Authenticity, Success & Mentorship00:34:01 Evolving Marketing Strategies00:40:00 Overcoming Challenges & Resilience00:46:14 Local Expertise & Listing Preparation00:55:00 Navigating Market Changes & Financing01:12:53 F1RE Round