Lead With Value — Win the Most Competitive Market
Lead With Value — Win the Most Competitive Market  
Podcast: Forward One Podcast
Published On: Tue Oct 21 2025
Description: Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.Timestamps00:00:00 Introduction and Welcome00:02:11 Persistence Pays Off00:05:28 Learning Through Experience00:13:11 Building a Personal Brand00:15:06 Transition to Luxury Rentals00:23:55 Becoming a Developer's Agent00:36:27 Understanding Client Needs00:37:15 Navigating Legal Changes for Developers00:38:12 Cold Calling and Market Pulse00:40:22 Building Long-Term Relationships00:47:20 The Importance of Mutual Benefit01:04:50 Rapid Fire Round01:09:25 Creating Authentic Confidence