Living Sober with Style: Nonalcoholic Drinks, Entrepreneurship & Finding Joy : Alanna Ostvik
Podcast: Recovering Out LoudPublished On: Wed Jul 02 2025
Description: In this episode, Anthony sits down with Alanna Ostvik , founder of Pour Sport, a nonalcoholic wine import business in Toronto. They discuss the rise of quality nonalcoholic beverages, the importance of 0.0% alcohol content for people in recovery, and the growing wellness trend behind it all. Allana shares her personal journey from heavy drinking to sobriety, how staying sober helped her launch a business, and the social challenges and rewards of living alcohol-free. From dating sober to building confidence and maintaining relationships, this is an inspiring conversation about reclaiming life without alcohol — while still enjoying social moments with style and purpose.Pour Sport was born from a personal journey. Alanna was caught in the cycle of social drinking, enjoying the buzz at celebrations, but feeling the aftereffects all too often. In 2022, she decided to take a break from alcohol, hoping to feel better in her body and mind. What started as a month-long experiment turned into a year of sobriety.Yet, despite feeling amazing without alcohol, Alanna noticed something missing at social gatherings: the ritual of clinking glasses, toasting milestones, and feeling part of the celebration. That’s when she discovered non-alcoholic wine. Everything clicked. It wasn’t just about the drink. It was the feeling of continuing celebrations. She knew others were looking for the same thing: an alcohol-free wine that tasted just as good, if not better, than the real thing.https://www.instagram.com/drinkpoursport/https://www.drinkpoursport.com/Timestamps:00:00 - Introduction & Nonalcoholic Wine Explanation 01:00 - Why 0.0% Alcohol Matters for Sobriety 02:20 - Who Buys Nonalcoholic Beverages? 03:00 - Nutritional Info & Product Varieties 04:00 - Elena’s Sobriety Journey & Why She Quit Drinking 08:00 - The Meaning Behind the Name "Pour Sport" 13:30 - Social Challenges of Sobriety 18:00 - The Rapid Growth of the Nonalcoholic Beverage Industry 21:00 - Price Challenges of Nonalcoholic Drinks 22:30 - Business Startup Struggles & Supply Chain Issues 26:00 - How Sobriety Fuels Entrepreneurship 29:30 - Sobriety & Dating Advice 32:00 - Explanation of the "Hierarchy" Fitness Trend 34:00 - Morning Routine & Staying Active 36:00 - Importance of Community & Avoiding Isolation 38:00 - Sobriety and Building Confidence 41:00 - Helping Others as a Confidence Booster 43:00 - Traveling Sober & Enjoying Life Fully 44:30 - Coping with Hard Times in Sobriety 47:00 - Final Thoughts & Encouragement Follow Us:🌐 Website: recoveringoutloud.ca📱 Socials: @RecoveringOutLoudPod (Instagram, X, TikTok & more)🔗 All Links: linktr.ee/Recoveringoutloudpod💡 Helpful Resources for Addiction & Recovery🇨🇦 National (Canada-Wide) ResourcesCanadian Centre on Substance Use and Addiction (CCSA)Research, policy, and resources on substance use and addiction.Health Canada – Substance Use and AddictionsGovernment info on prevention, treatment, and harm reduction.Canada’s Drug and Alcohol Treatment DirectoryLocate treatment centers across Canada.National Overdose Response Service (NORS)Peer-run hotline for safer drug use support.📞 Call: 1-888-688-6677🏠 Ontario-Specific ResourcesConnexOntario – Mental Health & Addiction HelplineFree, confidential support for addiction and mental health.📞 Call: 1-866-531-2600Ontario Addiction Treatment Centres (OATC)Opioid addiction treatment (methadone, Suboxone).Ontario Harm Reduction NetworkSafer drug use, naloxone, and harm reduction programs.CAMH (Centre for Addiction and Mental Health)Leading hospital for addiction and mental health care.📞 Call: 1-800-463-6273Withdrawal Management (Detox) Services in OntarioFind detox and treatment programs.Ontario 211 – Addiction & Mental Health ServicesConnect to local support services.📞 Dial: 211🚨 Crisis & Immediate Help👍 Like, subscribe, and hit the bell for new episodes every week!
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