425: Darrell Lester—The Eight Letter F Word
425: Darrell Lester—The Eight Letter F Word  
Podcast: The Way I Heard It with Mike Rowe
Published On: Tue Feb 11 2025
Description: Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.