Why Focusing on the Right 5% Can Transform Your Sales
Why Focusing on the Right 5% Can Transform Your Sales  
Podcast: The HighLevel Experience
Published On: Tue Feb 24 2026
Description: 80 - Why Focusing on the Right 5% Can Transform Your SalesVit sits down with 20+ year sales leader and HighLevel power user, Bryan Higgins, to unpack what’s working in outbound right now and how agencies can build a white-label, revenue-driving outreach service inside HighLevel. Bryan shares how his team integrated LinkedIn automation, AI research and copy, data enrichment, and two-way messaging directly into HighLevel’s conversations—so agencies can sell, fulfill, and scale outbound without duct-taping toolsFrom social listening to hyper-personalized first lines, Bryan breaks down current best practices for LinkedIn and cold email, how to size your total addressable market, stay compliant with LinkedIn limits, and package this into a high-margin offer your clients will love. If you’re ready to move beyond “post and pray” into predictable pipeline, this one’s for you.Special Offer 🤩📣Get Bryan’s free LinkedIn Outreach Pack with 25 prompts, strategy tips, and an AI-powered LinkedIn profile audit. Plus, learn about the First-100 Agency program to see if you qualify for exclusive benefits. Go to aiwhitelabeloutreach.com/hlexperienceAbout Bryan HigginsBryan is a career B2B sales operator turned HighLevel agency owner. After years building outbound systems for enterprises and agencies, he co-founded AiDA Sales Systems and launched an AI-powered, white-label outreach platform that brings LinkedIn automation, enrichment, and AI copy directly into HighLevel. He and his team also run a school community that teaches agencies how to sell and fulfill outbound profitably—DIY or done-for-you.Highlights 🔥Key points we talked about in this pilot episode!👉 [00:02:00] The Shift from Inbound to Outbound - Discussion on why Bryan shifted focus from traditional inbound methods to outbound strategies, emphasizing control over the pipeline and the evolution of B2B sales.👉 [00:04:00] Building Outbound Systems in HighLevel - Bryan explains how his team integrated LinkedIn automation, AI research, and data enrichment into HighLevel, creating a seamless outbound machine for agencies.👉 [00:09:00] Personalization and Social Listening - The importance of personalized outreach using AI and social listening on LinkedIn to increase engagement and connection acceptance rates.👉 [00:18:00] Sizing Your Total Addressable Market (TAM) - Bryan discusses how to determine the size of your market and the importance of having a large enough TAM to justify outbound efforts, particularly on LinkedIn.👉 [00:25:00] LinkedIn and Cold Email Strategies - Exploring the benefits of using LinkedIn and cold email in tandem, and how to effectively manage outreach without overwhelming prospects.👉 [00:33:00] AI and Data Enrichment in Outreach - How AI and data enrichment are used to tailor outreach messages and improve lead scoring, ensuring that the right messages reach the right people.👉 [01:04:00] Practical Implementation and Offer Packaging - Vit and Bryan discuss how agencies can package and sell outbound services, using HighLevel as the core platform to manage and scale these efforts.Our Sponsors:We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:HighLevelHighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.Click here to get 30-day extended free trial of Highlevel HL Pro Tools - Your All-in-One Agency ToolkitHL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro ToolsVAHub PROFree Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.Level Up MarketplaceA cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses. As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem. SPECIAL OFFER FOR OUR PODCAST LISTENERS! Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign UpMy CRM SimUnlimited SMS & WhatsApp for HighLevelGet your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkoutLove This Podcast?Please rate and review in your favorite app by clicking hereSubscribe to High Level Experience Newsletter!Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨Click here to subscribeShare your story to be featured on our next episode! Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.Supercharge Your Agency with <a href="https://vitmuller.com/resources" rel="noopener...