Why Charging Too Little Can Hurt Your Agency More Than You Think
Why Charging Too Little Can Hurt Your Agency More Than You Think  
Podcast: The HighLevel Experience
Published On: Wed Mar 18 2026
Description: 83 - Why Charging Too Little Can Hurt Your Agency More Than You ThinkThis week, Vit sits down with systems engineer turned SaaSpreneur, Lucas Dantas, to unpack how he built a thriving HighLevel-powered SaaS and a fast-growing Portuguese-speaking community from the ground up—despite limited language support and zero local documentation at the start. Lucas shares how he localized payments (Boleto and Pix), navigated translation gaps, transitioned from services to scalable systems, and now helps agencies across Brazil and other Portuguese-speaking markets launch, sell, and support SaaS. He also breaks down his content engine (YouTube vs. Instagram), winning offer structures, AI + automation use cases that turn leads into booked appointments, and the operational processes agencies must master to make AI work in the real world.Special Offer 🤩📣Explore Lucas’s Magnetic Funnels community, programs, and lead magnets (quote assistant, cost simulators, AI calculators), and see how he helps Portuguese-speaking agencies launch and scale SaaS with HighLevel.- Access the community and offers: https://highlevelexperience.com/magneticfunnelsAbout Lucas DantasSystems engineer turned SaaS founder and community leader for Portuguese-speaking HighLevel users. Lucas is Founder of Magnetic Funnels, a HighLevel-powered SaaS focused on helping agencies launch and scale recurring revenue. He is a Creator of highly-engaging Portuguese content on HighLevel, automation, AI, and offer building. Last but not least Lucas is a Recipient of the SaaSprenuer Gold Award (100+ paying sub-accounts)Highlights 🔥Key points we talked about in this pilot episode!👉 [00:02:00] Challenges of Building a Community - Lucas discusses the initial challenges of building a community with minimal language support and documentation, focusing on translation and payment integration issues.👉 [00:05:00] Transition from Agency to SaaS - Lucas explains his shift from agency work to SaaS, emphasizing the importance of productizing delivery and offering recurring payments.👉 [00:06:00] Content Strategy and Lead Generation - The conversation shifts to Lucas's content strategy, using YouTube and Instagram to generate leads and build trust through authentic content.👉 [00:12:00] Targeting Agencies vs. End Users - Lucas discusses his focus on targeting agencies over end users, explaining the pricing strategy and support model that works best in Brazil.👉 [00:15:00] AI and Automation in Client Operations - Lucas shares his favorite AI and automation use cases, highlighting the transition from sending leads to delivering appointments using AI on SMS and voice.👉 [00:22:00] Importance of Process in AI Implementation - The discussion covers the necessity of having a clear process and documentation before implementing AI, ensuring effective client operations.👉 [00:46:00] Shifting Focus to Retention and Scaling - Lucas talks about shifting his focus to customer retention and scaling, detailing the changes he made to reduce churn and improve service delivery.Our Sponsors:We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:HighLevelHighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.Click here to get 30-day extended free trial of Highlevel HL Pro Tools - Your All-in-One Agency ToolkitHL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro ToolsVAHub PROFree Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.Level Up MarketplaceA cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses. As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem. SPECIAL OFFER FOR OUR PODCAST LISTENERS! Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign UpMy CRM SimUnlimited SMS & WhatsApp for HighLevelGet your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Click here to get started for only $7 for your first month by using a promo code HLE7 at checkoutLove This Podcast?Please rate and review in your favorite app by clicking hereSubscribe to High Level Experience Newsletter!Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨Click here to subscribeShare your story to be featured on our next episode! Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.Supercharge Your Agency with <a...