The Backyard Chicken Glamour Campaign
The Backyard Chicken Glamour Campaign  
Podcast: Culture Study Podcast
Published On: Wed May 14 2025
Description: Tove Danovich is the person to talk to about raising backyard chickens — at least if you want to talk about the culture and discourse swirling around raising backyard chickens. When the current administration started messaging that everyone should consider countering rising egg prices by raising some chickens in their backyard, Tove and I wanted to do an episode about what people are really talking about when they talk about getting backyard chickens. This is an episode about chickens, in other words, but it’s actually an episode about ‘wellness,’ regulation, MAHA, homesteading, the very real joy of being a steward to animals, and so much more. If this doesn’t immediately strike you as your thing, I hope you’ll give this nuanced discussion a chance.Thanks to the sponsors of today’s episode!Head to Ollie.com/CULTURE, tell them all about your dog, and use code CULTURE to get 60% off your Welcome Kit when you subscribe today!Get 15% off OneSkin with the code CULTURE athttps://www.oneskin.co/Make the switch to Blueland and get 15% off your first order by going to Blueland.com/cultureShow Notes:Subscribe to Tove’s newsletter, follow Tove on Instagram, and buy Under the Henfluence! You can also see Tove’s chicken influence Instagram account here, temporarily (we hope) on hiatusRead my interview with Tove from back in 2023:Data sources re: increase in people keeping backyard chickensWrite-up of the Secretary of Agriculture encouraging people to keep backyard chickens as a way to a) combat avian flu and b) afford eggsTove mentioned Martha Stewart’s first book, Entertaining, as inspo for a wave of chicken popularity. Here’s a story of how people clamor over old copies of it, driving the publisher to re-issue it later this year (NYT gift link)We’re currently looking for your questions for future episodes about:What 2000s pop culture did to women’s understanding of themselvesWhat’s going on in AMERICAN PARENTING CULTURE (broadly conceived) right now (with Melissa Wenner Moyer!)TEXAS Culture, MONTANA Culture, and MONTREAL/Québécois Culture for our ongoing culture-of-place series (different eps don’t worry)Evangelical Summer Camp, past and presentHow/Why Private Equity is Fucking Everything UpThe intersection of technology and parentingKaty Perry?? Maybe??Anything you need advice or want musings on for the AAA segment. You can ask about anything, it’s literally the name of the segment!As always, you can submit them (and ideas for future eps) hereFor this week’s discussion: What gives you the same vibe as the push/urge to raise backyard chickens???