The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand
The $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand  
Podcast: Make Shift Happen with Samantha Daily
Published On: Wed Apr 08 2026
Description: What happens when you manifest Taylor Swift wearing your product and go massively viral for it?In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck.We chat:The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs gameHow the brand founders manifested this viral moment  Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind the scenes in the aftermath  Founder tips on how to ride the viral wave without becoming a one-hit wonderThe reality of your product being sold in 6,000 retail locations plus major contracts with the NFL and U.S. Soccer Why operating in your zone of genius is earned, not givenWhat even is balance?? How to stay grounded while your business is growing rapidly What is it like scaling a brand with your best friend? How to protect your friendship while prioritizing the business 📹 WATCH FULL EPISODES ON YOUTUBESUPPORT THE SHOW:Please Subscribe, Rate, and Review over on Apple Podcasts to help support the show! Share to your IG stories & follow along on instagram @makeshifthappenpodcast for updates & inspiring content.SIMILAR EPISODES:College Dropout to a $75M Company: The Truth About 1% SuccessFrom Broke to $18M: Why Hustle Stops Working (and What Replaces It w/ InvestDiva)CONNECT WITH FAZITFollow Fazit on InstagramShop Fazit Beauty WANT MY TOP PODCAST RECS? 👇🏼Download my CEO Podcast Playlist: 30+ hours of wisdom & inspiration from some of my favorite podcasters & peers to get you fired up for life & business.👉 SAVE 15% ON SOUL CBD PRODUCTS WITH CODE ‘DAILY’ ✨👉 SHOP MY AMAZON STOREFRONT (BOOKS, SKINCARE, SPIRITUALITY+) 🛍👉 GRAB YOUR MAKE SHIFT HAPPEN MANIFESTATION HOODIE 😍FREE & LOW COST RESOURCES FOR YOU:1. Check out my website to join my weekly newsletter and grab your copy of my Journaling Guide2. Download the New Year New Magic Manifestation Guide on my website for $22 to kickstart your dream life creation process3. Purchase the Energy of Money Masterclass for $33 to begin your wealth consciousness journey