‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
Podcast: The Audio Long ReadRating: Explicit Published On: Fri Jun 27 2025
Description: He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at theguardian.com/longreadpod
The note was deleted
The note was saved
Your message was sent