You Can't Lead What You Don't Understand with Latif Hamilton
You Can't Lead What You Don't Understand with Latif Hamilton  
Podcast: The Unforget Yourself Show
Published On: Tue Aug 04 2026
Description: Latif Hamilton, founder of SpiritHoods and The Growth Operative, who helps founders, creatives, and executive teams grow stronger brands through strategic marketing, operational alignment, and clear leadership.Through SpiritHoods and his fractional CMO consultancy, Latif helps businesses connect product development, SEO, operations, and customer demand in a way that drives growth and reduces reliance on paid ads.Now, Latif’s journey of building a brand that has generated close to $60 million, while also navigating burnout, recovery, and major business restructuring, demonstrates the depth of growth that entrepreneurship can demand from a person.And while leading through uncertainty, disruption, and a changing market, he is focused on building a stronger, more resilient company that is ready to thrive in the years ahead.Here’s where to find more:Bio and info on me - https://www.growthoperative.comLinked In - https://www.linkedin.com/in/latifhamiltonSpiritHoods Instagram - https://www.instagram.com/spirithoodsSpiritHoods Facebook - https://www.facebook.com/spirithoodsPersonal Instagram - https://www.instagram.com/latifhamilton________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself