De-Nazifying the Love Bug: The VW Beetle Story Part II
Podcast: Business HistoryPublished On: Wed Jan 21 2026
Description: It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation? Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies. See omnystudio.com/listener for privacy information.
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