George Heaton | How He Built Represent Into a $140M/Year Fashion Brand
Podcast: School of Hard Knocks PodcastPublished On: Wed Aug 12 2026
Description: George Heaton is the co-founder of Represent, the British fashion brand that has grown from a bedroom operation into a global business generating roughly $140 million in annual revenue. In this episode, George shares how he and his brother built the company from the ground up, navigated a multimillion-dollar trademark dispute, and scaled from approximately $8M to more than $100M in revenue. He also breaks down product strategy, international expansion, hiring, retail, pricing discipline and the importance of delayed gratification. A practical conversation about building a brand designed to outlive its founders.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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