New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists
New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists  
Podcast: The New Music Business with Ari Herstand
Published On: Wed May 06 2026
Description: This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and manage their rosters, what it really takes to develop artists on the road, and how deals—from guarantees to ticket splits—actually come together. If you’re an artist planning your next tour or trying to understand the live side of the business, this episode gives a clear, candid breakdown of how it all works.https://www.instagram.com/roam.artists/https://roamartists.com/Chapters05:03 – Intro & ROAM Agency Origin Story08:26 – From Partnership to Global Agency11:32 – Why Artists Need Different Agents by Region14:59 – Breaking Into International Markets (Asia & Beyond)19:52 – Why Artists Blow Up in Some Countries First25:20 – Genre & Market Differences Worldwide34:48 – The Real Cost of Touring Today40:16 – How Artists Cut Costs on Tour44:48 – How Artists Actually Make Money Touring48:16 – Tour Deals & Promoter Strategy Explained52:11 – Marketing Tours & Selling TicketsEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.