How Behavior Spreads — Why We Need 20% Of Public To Win
Podcast: An Army of Normal FolksPublished On: Fri Jan 16 2026
Description: Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.
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